HiColor

Data Snapshot: Apr 03, 2024
HiColor Cannabis Brand Logo
$500K+

Mar-2024

Sales

Growth

Trend

6-Month

25

Product Count

SKUs

HiColor

Overview

HiColor, a brand by Goodness Growth Holdings, Inc., a physician-led cannabis company, offers a unique range of cannabis-infused products, including THC:CBD balanced gummies and chocolates. Noteworthy for its high-quality, handmade creations, the brand emphasizes natural flavor formulations and meticulous product design, distinguishing it from competitors. Regulatory prospects signal HiColor's potential expansion, showcasing its ongoing commitment to respond to growing market demands while maintaining promised quality and precision.
Markets

HiColor Locations

Product Trends

HiColor Categories

HiColor Sales

Market Insights Snapshot

HiColor Historical Sales by Category

In the Maryland market, HiColor has shown a consistent performance within the Edible category, maintaining a strong presence among the top 10 brands over the recent months. Starting from December 2023, HiColor ranked 6th, and it has slightly shifted to the 8th position by March 2024. This slight dip in ranking, from 6th to 8th place, could be interpreted in various ways, but it's important to note that they have remained within the top 10, which is commendable. The sales figures, peaking at $508,608 in March 2024 from a low in January 2024, indicate a recovery and growth in consumer demand. This resilience in sales, despite the slight drop in category ranking, suggests that HiColor has a solid customer base in Maryland's Edible market sector.

However, the movement from a 6th to an 8th rank also highlights the competitive nature of the Edible category in Maryland. The constant jockeying for position among brands suggests a dynamic market where consumer preferences may shift quickly. HiColor's ability to stay within the top 10, despite these shifts, is noteworthy. Yet, the absence of HiColor in other categories or states/provinces within the dataset suggests a focused or limited market presence. For stakeholders, understanding the factors behind HiColor's stable yet slightly fluctuating rank in Maryland's Edible category could provide valuable insights into brand strategy and market dynamics. It remains to be seen how HiColor will adjust and whether they can climb back up in the rankings or expand their presence into other categories or markets.

Mar-2024 Rank
Edible
8
HiColor

Competitive Landscape

In the competitive landscape of the edible cannabis market in Maryland, HiColor has shown a notable performance, maintaining a strong presence among the top brands. Starting as the 6th ranked brand in December 2023, HiColor managed to maintain its position in January 2024 but saw a slight dip to the 8th position by March 2024. This shift in ranking is particularly interesting when considering the meteoric rise of Wyld, which jumped from being outside the top 20 in December 2023 to securing the 9th spot by March 2024, closely trailing HiColor. Meanwhile, Smokiez Edibles and In House have shown consistent performance, with Smokiez Edibles moving up to the 6th position by February 2024 and In House climbing to the 6th spot by March 2024. Despite these shifts, HiColor's sales have shown resilience, indicating a strong consumer base. The competitive dynamics, especially the aggressive growth of Wyld and the steady performance of Smokiez Edibles and In House, suggest a highly competitive market where brand positioning and consumer loyalty will be key to maintaining or improving market rank and sales for HiColor.

HiColor market ranking for MD Edible

HiColor

Notable Products

In Mar-2024, HiColor's top-performing product was the CBN/THC 1:1 Blackberry Dream Gummies 10-Pack (100mg CBN, 100mg THC) in the Edible category, reclaiming its position at rank 1 with sales of 3169 units. Following closely, Cherry RSO Gummies 10-Pack (100mg) maintained its consistent performance, ranking 2nd with a slight decrease in sales from the previous month. The Pineberry RSO Gummies 10-Pack (100mg) saw an impressive leap, moving up to rank 3, indicating a growing consumer preference. Blueberry RSO Gummies 10-Pack (100mg) also made notable progress by advancing to rank 4, showcasing HiColor's dominance in the Edible category. The Oxnard Strawberry Gummies 10-Pack (100mg) rounded out the top 5, highlighting a diverse consumer interest in flavored cannabis products.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
CBN/THC 1:1 Blackberry Dream Gummies 10-Pack (100mg CBN, 100mg THC)
Edible
1
1
2
1
Cherry RSO Gummies 10-Pack (100mg)
Edible
2
2
1
2
Pineberry RSO Gummies 10-Pack (100mg)
Edible
>5
4
4
3
Blueberry RSO Gummies 10-Pack (100mg)
Edible
>5
5
>5
4
Oxnard Strawberry Gummies 10-Pack (100mg)
Edible
4
3
>5
5
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