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Mar-2025
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Overview
Market Insights Snapshot
HiColor has shown a dynamic performance in the Edible category across different states, with notable activity in Maryland. Over the past few months, HiColor has maintained a relatively stable presence in Maryland, ranking consistently within the top 15 brands. In December 2024, HiColor was ranked 10th, dropped slightly to 12th in January 2025, climbed back to 10th in February, and then settled at 11th in March. This fluctuation suggests a competitive market environment where HiColor is managing to hold its ground, albeit with some variability in its monthly performance. The brand's sales in Maryland have experienced some ups and downs, with a peak in February 2025, indicating a potential seasonal influence or successful promotional activities during that period.
In other states, HiColor's absence from the top 30 rankings across categories indicates either a strategic focus on specific markets or challenges in penetrating these regions. The lack of ranking in other states can be seen as a missed opportunity for market expansion or a deliberate choice to concentrate resources where they are most effective. The brand's ability to maintain a foothold in Maryland suggests a strong product-market fit in that state, which could serve as a model for potential growth in similar markets. However, without presence in other states' top rankings, it may be difficult for HiColor to achieve broader national recognition or capture a larger share of the Edible category across the country.
Competitive Landscape
In the competitive landscape of the Edible category in Maryland, HiColor has experienced some fluctuations in its ranking, moving from 10th place in December 2024 to 11th place by March 2025. This shift is notable as it reflects the dynamic nature of the market and the competitive pressure from brands like Smokiez Edibles, which consistently maintained a strong position at 9th place, and Beboe, which improved its ranking from 15th to 10th over the same period. Despite these challenges, HiColor's sales saw a peak in February 2025, suggesting a potential for recovery and growth. However, the brand must address the competitive advancements of Strane and Do Drops, which also show varying trends in sales and rankings. Understanding these dynamics is crucial for HiColor to strategize effectively and regain a stronger foothold in the Maryland edible market.
Notable Products
In March 2025, HiColor's top-performing product was CBN/THC 1:1 Blackberry Dream Gummies 10-Pack, maintaining its leading position since January 2025, with sales reaching 1713 units. Pineberry RSO Gummies 10-Pack held steady at the second rank, showing consistent performance since February 2025. Blueberry RSO Gummies 10-Pack climbed to third place, marking its return to the top ranks after being unranked in January and February. CBD/THC 5:1 Sour Cherry Gummies 10-Pack improved to fourth place from fifth in February, despite a slight decrease in sales. Hawaiian Pineapple Gummies 10-Pack retained its fifth position from December 2024, illustrating stable demand over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
