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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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HiColor is stocked at 134 licensed dispensaries across New York, Maryland, and New Mexico, 76 of them in New York, with the deepest coverage in New York, Brooklyn, Staten Island, Queens, and Buffalo. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
HiColor operated as a single-category brand in October 2026, with Edible accounting for 100.0% of sales and posting a 12.6% month-over-month lift alongside a 29.8% year-over-year decline; the brand’s average price fell 8.7% YoY while overall brand sales declined 29.8% YoY. Within Maryland Edibles, the brand held rank 16, indicating mid-pack placement despite the single-category focus and the mixed MoM/YoY trajectory. The pattern implies HiColor’s growth pulses are coming from month-level velocity rather than portfolio breadth, which concentrates risk and limits cross-category insulation when annual demand softens.
With Edibles at 100.0% share and a rank of 16 in Maryland, the 12.6% MoM rebound paired with a 29.8% YoY decline suggests price-led repositioning (down 8.7% YoY) is stabilizing monthly sell-through but not recapturing prior-year volume. The single-category exposure means October 2026 gains are likely tied to tactical pricing and promotional cadence rather than mix shifts, implying that sustaining momentum will require either deeper penetration within Edibles or reintroducing adjacent categories to diversify away from the annual contraction signal.
Competitive Landscape
HiColor ranks #16 in MD Edible in October 2026, down 7 positions year over year from #9 and slipping 2 spots from #14 in July 2026, while still sitting 9 places below its peak of #7 from August 2025; in the same period, Incredibles advanced from #3 to #1 with a 35.1% year-over-year sales increase and Wyld fell from #1 to #3 alongside an 18.1% year-over-year sales decline, indicating HiColor’s downward rank trajectory is more exposure to faster risers than to a shrinking top tier and implies that recovery back toward the top 10 will require reversing share losses that widened versus July 2026 and August 2025.
Notable Products
HiColor’s sales in October 2026 are concentrated in a tight core, with the top 10 items accounting for 63.1% of brand revenue and Blueberry RSO Gummy Gummies 10-Pack (100mg) alone at 11.7%. With 45 products sold and no new launches contributing 0.0% over the last six months, most of its sales come from an established gummies lineup.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
