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Oct-2025
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Overview
Market Insights Snapshot
In the Maryland market, HiColor has consistently maintained a strong presence in the edibles category. Over the past few months, the brand has fluctuated slightly in its rankings, moving from 10th place in July 2025 to 9th place by October 2025. This slight dip from August and September, where it held the 8th position, could indicate a competitive landscape or seasonal shifts in consumer preferences. Despite this, HiColor's sales figures in Maryland have shown resilience, with a notable peak in August 2025. This suggests that while their rank saw minor changes, their market appeal remains robust, pointing to a stable consumer base in the state.
Conversely, in New York, HiColor's performance in the edibles category has faced more challenges. The brand struggled to break into the top 30 consistently, with rankings slipping from 38th in July and August 2025 to 44th by October. This downward trend in New York could be indicative of increased competition or market saturation within the edibles category. The decline in sales from September to October 2025 further underscores the hurdles HiColor faces in this market. While the brand has made some progress by improving its rank slightly in September, the overall trajectory suggests there is significant room for growth and strategic adjustments in the New York market.
Competitive Landscape
In the Maryland edible cannabis market, HiColor has experienced some fluctuations in its ranking over the past few months, indicating a dynamic competitive landscape. HiColor improved its rank from 10th in July 2025 to 8th in August, maintaining this position in September before slipping slightly to 9th in October. This movement suggests a competitive pressure from brands like Smokiez Edibles, which consistently ranked higher than HiColor in most months, and Wana, which maintained a stable rank of 7th across the period. Despite these challenges, HiColor's sales performance remained relatively robust, with a notable peak in August, although it faced a decline in October. The brand's ability to regain its ranking in September highlights its resilience and potential to capture market share, especially as it competes closely with Jams, which consistently ranked just below HiColor. This competitive environment underscores the importance for HiColor to leverage strategic marketing and product differentiation to enhance its market position.
Notable Products
In October 2025, Cherry RSO Gummies 10-Pack (100mg) emerged as the top-performing product for HiColor, moving up from the second position in the previous two months, with sales reaching 2391 units. Blueberry RSO Gummies 10-Pack (100mg) improved its rank to second place, showing a steady increase in sales. Sour Lemon Drop RSO Gummies 10-Pack (100mg) made a notable comeback, securing the third position after being absent in September. CBN/THC 1:1 Blackberry Dream Gummies 10-Pack (100mg CBN, 100mg THC) saw a significant drop from the top spot to fourth place. Pineberry RSO Gummies 10-Pack (100mg) maintained its position at fifth, despite fluctuating ranks in previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
