.svg){kind=small}
Jul-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the Maryland market, HiColor has shown consistent performance in the Edible category, maintaining a position within the top 11 brands from April to July 2025. This stability is noteworthy, especially as they managed to reclaim the 10th spot in July after a brief dip to 11th place in May and June. The brand's sales figures reflect this upward trajectory, with a noticeable increase from May's $339,744 to July's $389,399. This suggests a strong market presence and consumer loyalty in Maryland, where HiColor continues to compete effectively against other top brands.
Conversely, in New York, HiColor's presence in the Edible category is less dominant, as they did not break into the top 30 brands from April to July 2025. However, there is a silver lining, as the brand showed improvement in its ranking from 45th in April to 39th in July. This upward movement, alongside a significant sales increase in June, indicates potential for growth in the New York market. While not yet a leading brand in this state, HiColor's ability to climb the ranks suggests that with strategic efforts, they could improve their standing in the competitive New York edible scene.
Competitive Landscape
In the Maryland edible market, HiColor has shown a consistent presence, maintaining a stable rank between 10th and 11th place from April to July 2025. Despite a slight dip in May, HiColor's sales rebounded in June and continued to grow in July, indicating a positive trend. In comparison, Smokiez Edibles consistently outperformed HiColor, ranking between 7th and 9th place, with sales figures significantly higher each month. Meanwhile, Jams also maintained a higher rank than HiColor, although their sales showed a slight decline from May to July. HiColor's ability to recover and increase sales in July suggests a resilient market strategy, but the brand faces stiff competition from both Smokiez Edibles and Jams, which continue to lead in rank and sales within the state.
Notable Products
In July 2025, Blueberry RSO Gummies 10-Pack (100mg) emerged as the top-performing product for HiColor, climbing from the second position in June to secure the number one spot with sales of 2119 units. The CBN/THC 1:1 Blackberry Dream Gummies 10-Pack (100mg CBN, 100mg THC) followed closely, rising from fourth in May to second place in July, indicating a strong recovery in sales. Cherry RSO Gummies 10-Pack (100mg) maintained consistent performance, holding steady at the third rank from June to July. Sour Lemon Drop RSO Gummies 10-Pack (100mg) appeared in the rankings for the first time in July, debuting at fourth place. Lastly, Pineberry RSO Gummies 10-Pack (100mg) saw a decline, dropping from the first position in May to fifth in July, reflecting a notable shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
