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Apr-2025
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Overview
Market Insights Snapshot
In the state of Maryland, HiColor has maintained a consistent presence in the top rankings within the Edible category. Starting at 12th place in January 2025, the brand saw a slight improvement to 10th in February, before settling back to 11th in March and April. This consistent performance indicates a stable market presence and consumer loyalty in Maryland, despite a slight dip in sales in March, which recovered in April. The brand's stability in this category is noteworthy, as it suggests a strong foothold in the local market.
Conversely, in New York, HiColor's journey in the Edible category has been more of an emerging story. The brand did not make it into the top 30 until March, where it debuted at 54th place, followed by a rise to 43rd in April. This upward trend, despite starting from outside the top 30, signifies a growing presence and potential for future growth in New York. The increase in sales from March to April reflects this positive trajectory, hinting at a promising expansion in this new market. However, the initial absence from the top rankings earlier in the year suggests there is still significant room for improvement and market penetration.
Competitive Landscape
In the competitive landscape of the Maryland edible cannabis market, HiColor has demonstrated a steady performance from January to April 2025, maintaining a rank between 10th and 12th place. Notably, HiColor's sales trajectory shows resilience, with a significant increase in February, positioning it ahead of Strane and Do Drops, both of which have fluctuated in the lower teens. Despite Smokiez Edibles consistently holding a higher rank, HiColor's sales in April closely rival those of Beboe, which has seen a slight dip in its ranking. This suggests HiColor's potential to climb further up the ranks if it continues to capitalize on its upward sales momentum, especially as some competitors experience more volatility in their standings.
Notable Products
In April 2025, HiColor's top-performing product remained the CBN/THC 1:1 Blackberry Dream Gummies 10-Pack (100mg CBN, 100mg THC) in the Edible category, maintaining its number one rank from previous months with sales figures reaching 2,428 units. The Pineberry RSO Gummies 10-Pack (100mg) held steady at the second position, showing a consistent upward trend in sales. Cherry RSO Gummies 10-Pack (100mg) climbed back to third place after a brief absence from the rankings in March. Hawaiian Pineapple Gummies 10-Pack (100mg) improved to fourth place, showing a notable recovery from its fifth-place position in March. Concord Grape Nano Gummies 10-Pack (100mg) entered the top five for the first time this year, illustrating a positive trajectory in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
