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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
HiColor is stocked at 160 licensed dispensaries across New York, Maryland, and New Mexico, 94 of them in New York, with the deepest coverage in New York, Brooklyn, Staten Island, Queens, and Buffalo. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
HiColor operated as a single-category brand in August 2026, with Edible holding 100.0% of sales mix and ranking 15 in Edible within Maryland. Year over year, Edible sales declined 48.9%, while month over month fell 7.6%, indicating contraction beyond seasonal noise and a sharper pullback than the pricing move of -5.2% YoY. The implication is concentration risk: with no diversification offset and a sole-category rank of 15, the brand’s exposure to Edible-specific headwinds is elevating volatility and compressing throughput.
The August 2026 shifts suggest a repositioning need within Edible rather than cross-category migration, given the unchanged 100.0% mix and a 24‑month sales decline of 36.2% alongside a current YoY decline of 48.9%. With average price at $19.07 and down 5.2% YoY while monthly sales still slipped 7.6%, price elasticity is not delivering share defense, consistent with the rank at 15 indicating middle-tier visibility. The takeaway is that HiColor’s current price moves are insufficient to counter demand erosion, implying emphasis on format/segment focus or retail penetration levers to stabilize share before rank attrition accelerates.
Competitive Landscape
HiColor ranks #15 in MD Edible in August 2026, down 8 positions year over year from #7, and 2 positions lower than May 2026’s #13, while sitting 8 places below its peak at #7 from August 2025; in contrast, Incredibles climbed to #1 from #3 with 46.3% YoY sales growth and Wyld slipped to #4 from #1 with a 28.7% YoY sales decline, indicating that HiColor’s slide is less about overall category contraction and more about losing relative position to faster-moving leaders.
Notable Products
Sour Lemon Drop RSO Gummies 10-Pack (100mg) posted the steepest decline at -29.27% MoM while holding rank 5, and Blueberry RSO Gummy Gummies 10-Pack (100mg) fell -17.31% at rank 1, indicating price elasticity or promotion lapse more than category softness. Pineberry RSO Gummy Cubes 10-Pack (100mg) slid -21.51% at rank 2 as Oxnard Strawberry Gummy Cubes 10-Pack (100mg) inched up +4.50% to rank 10, pointing to flavor rotation rather than a uniform downturn. Eight of the top ten are Edible SKUs with cannabinoid-ratio variants like CBN/THC 1:1 Blackberry Dream Gummies 10-Pack (100mg CBN, 100mg THC) essentially flat at -0.14% at rank 4, concentrating demand in functional gummies even as legacy RSO flavors lose share. The pattern implies HiColor is pivoting from high-volume RSO fruit flavors toward differentiated ratio-based and novelty flavors to stabilize rank positions and margins, with a need to rebalance promo cadence across the flagship trio despite $27,625 in August 2026 sales for the category leader.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
