.svg){kind=small}
Jun-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
HiColor's performance in the Edible category within Maryland has shown a steady upward trend over recent months. Starting from a rank of 10th in March 2024, the brand moved up to 9th place in both April and May, and further improved to 8th place in June. This consistent climb in rankings indicates a strengthening market position and growing consumer preference for HiColor's products. Despite a slight dip in sales from April to June, the brand's ability to improve its rank suggests effective market strategies and possibly a loyal customer base that values the quality and appeal of HiColor's edibles.
While HiColor has demonstrated positive momentum in Maryland, it's important to note that the brand's presence in other states or categories is not highlighted in the data provided. This absence might indicate that HiColor has yet to break into the top 30 brands in other regions or categories, which could be an area of concern or an opportunity for strategic expansion. The brand's focused success in Maryland's Edible category could serve as a blueprint for growth in other markets, provided they can replicate their strategies and adapt to local consumer preferences. However, without further data, it's difficult to assess their overall market penetration and performance across different states and product categories.
Competitive Landscape
In the Maryland Edible category, HiColor has shown a notable improvement in its ranking over the past few months, moving from 10th place in March 2024 to 8th place by June 2024. This upward trend indicates a positive reception among consumers, even as competitors like Wana and In House maintain relatively stable positions in the top 10. While Select experienced a slight decline from 8th to 9th place, HiColor's consistent climb suggests effective marketing strategies and product appeal. Meanwhile, Smokiez Edibles remained steady at 10th place, indicating that HiColor's rise has not been at their expense. These dynamics highlight HiColor's growing influence in the market, making it a brand to watch closely for potential continued growth in sales and market share.
Notable Products
For June 2024, HiColor's top-performing product is the CBN/THC 1:1 Blackberry Dream Gummies 10-Pack (100mg CBN, 100mg THC), maintaining its number one rank for four consecutive months, with sales of 2356 units. The Cherry RSO Gummies 10-Pack (100mg) also held a strong position, consistently ranking second with 2040 units sold. The Hawaiian Pineapple Gummies 10-Pack (100mg) debuted at the third spot. Pineberry RSO Gummies 10-Pack (100mg) climbed to fourth place from fifth in May. Blueberry RSO Gummies 10-Pack (100mg) dropped to fifth from third, indicating a slight decline in its popularity.
Top Selling Cannabis Brands
