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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
HiColor’s mix in May 2026 is fully concentrated in Edible at 100.0% share, with category sales down 10.44% year over year and 9.98% month over month, while average price rose 4.66% YoY to $19.89 and likely put incremental pressure on volume. Within Maryland Edible, the brand sits at rank 13, indicating mid-pack positioning even as total brand sales declined 10.44% YoY alongside a 9.98% MoM pullback; the implication is that a single-category dependence is magnifying volatility and constraining recovery levers.
The combination of a 4.66% YoY price increase and a 9.98% MoM sales dip suggests elasticity is active at current price points, and a rank of 13 in Maryland Edible leaves limited cushion if peers hold price or promote more aggressively; with 100.0% of sales in one category, the path to stabilization likely runs through mix expansion or targeted price-pack architecture rather than volume recapture within the same Edible assortment. Given a 10.44% YoY sales decline concentrated entirely in Edible, maintaining share at rank 13 will depend on shifting the price ladder or adding adjacent formats, because current pricing and single-category focus are amplifying downside risk rather than diffusing it.
Competitive Landscape
HiColor sits at rank #13 in MD Edible for May 2026, down 2 positions year over year from #11 and up 1 spot versus February 2026 when it was #14; against a prior peak of #8 in September 2025, the brand is 5 ranks lower today, indicating lost ground since its high-water mark. Competitively, Incredibles climbed from #2 to #1 with a 38.2% YoY sales increase while Betty's Eddies slipped from #1 to #2 amid a 19.4% YoY sales decline, and In House advanced from #6 to #4 with 32.0% YoY growth—together these moves compress the mid-tier and raise the bar for HiColor’s path back from #13 toward its prior #8 peak. The rank trajectory—down 2 YoY but modestly up 1 since February 2026—implies HiColor is stabilizing quarter-to-date but is being outpaced by faster-climbing rivals, so without a relative share gain the brand risks entrenchment in the low teens.
Notable Products
Pineberry RSO Gummy Cubes 10-Pack (100mg) posted the steepest decline at -38.0% MoM and slid to rank 5, while Cherry RSO Gummies 10-Pack (100mg) fell -29.2% to rank 3. In contrast, CBN/THC 1:1 Blackberry Dream Gummies 10-Pack (100mg CBN, 100mg THC) rose +33.4% to rank 1, outpacing Blueberry RSO Gummy Gummies 10-Pack (100mg) at +4.7% in rank 2. With all top 10 SKUs concentrated in Edible, the mix points to a pivot toward differentiated minor-cannabinoid formats driving the leaderboard while several core RSO flavors contract.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
