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Nov-2025
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Overview
Market Insights Snapshot
In the state of Maryland, HiColor's performance in the Edible category has seen a slight decline over the past few months. Starting from a rank of 8 in August 2025, the brand slipped to 10 by November 2025. Despite this minor drop in ranking, HiColor's sales figures show a recovery in November after a dip in September and October, indicating a possible resurgence in consumer interest or effective promotional strategies. This suggests that while the brand remains strong in Maryland, maintaining its position in the top 10, it may need to strategize further to regain its higher ranking and ensure continued growth.
Conversely, in New York, HiColor's presence in the Edible category has not been as prominent. The brand did not make it into the top 30 rankings consistently over the past months, with ranks of 40 and 36 in August and September, respectively, and slipping further in October and November. This indicates a challenging market environment or potentially stronger competition in New York. The sales figures reflect this struggle, with a continuous decrease from August to November. This highlights the need for HiColor to reassess its market strategies in New York to improve its visibility and performance.
Competitive Landscape
In the Maryland edible market, HiColor has experienced a notable fluctuation in its ranking over the past few months, moving from 8th place in August 2025 to 10th by November 2025. This shift is primarily influenced by the competitive dynamics within the market. For instance, Smokiez Edibles consistently maintained a higher rank, holding steady at 8th place in both October and November 2025, despite a dip in sales in September. Meanwhile, Jams showed a positive trajectory, climbing from 10th to 9th place by November, with a significant increase in sales, which likely contributed to HiColor's drop in rank. Additionally, Do Drops and Strane maintained consistent positions just outside the top 10, indicating a stable yet competitive environment. These shifts suggest that while HiColor remains a strong contender, the brand faces increasing pressure from competitors like Jams, which are gaining momentum in both sales and market position.
Notable Products
In November 2025, HiColor's top-performing product was the CBN/THC 1:1 Blackberry Dream Gummies 10-Pack, which reclaimed its number one ranking from August after slipping to fourth place in October, with impressive sales reaching 2929 units. The Cherry RSO Gummies 10-Pack maintained a consistent second place from September through November, demonstrating strong market presence. Blueberry RSO Gummies 10-Pack held steady in third place, showing slight fluctuations in sales but remaining a consumer favorite. Sour Lemon Drop RSO Gummies returned to the rankings in November at fourth place, with a notable increase from its absence in September. Lastly, Pineberry RSO Gummies 10-Pack remained in fifth place, consistent with its October ranking, indicating a stable demand in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
