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Dec-2024
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Overview
Market Insights Snapshot
HiColor has demonstrated notable performance improvements in the Edible category within the state of Maryland. Over the last four months, the brand has consistently climbed the rankings, moving from 12th place in September 2024 to 8th place by December 2024. This upward trajectory suggests a strong consumer response and growing market presence in the state. The increase in their ranking is complemented by a steady rise in sales, indicating that HiColor is successfully capturing a larger share of the edible market in Maryland. This consistent performance could signify a well-received product line or effective marketing strategies, but the specific drivers behind this growth remain an area for further exploration.
Interestingly, HiColor's absence from the top 30 rankings in other states or provinces during this period suggests that their success is currently concentrated in Maryland. This could imply that the brand's strategy or product appeal is particularly well-suited to this market, or it may highlight opportunities for expansion and growth in other regions. The lack of presence in other areas might be seen as a limitation or a strategic choice to focus efforts where they are most effective. Understanding the factors that contribute to their success in Maryland could provide insights into potential strategies for replicating this performance in other states or provinces.
Competitive Landscape
In the competitive landscape of the edible category in Maryland, HiColor has demonstrated a notable upward trajectory in brand ranking over the last few months of 2024. Starting from a rank of 12th in September, HiColor improved to 10th in October, 9th in November, and reached 8th by December. This positive shift in rank indicates a growing market presence and increased consumer preference. In contrast, Smokiez Edibles experienced fluctuations, maintaining a 9th place in September and October, dropping to 12th in November, and then recovering to 9th in December. Meanwhile, Do Drops consistently ranked lower than HiColor, with a brief dip to 13th in November before returning to 10th in December. Despite these competitors, HiColor's sales have shown a steady increase, although they remain lower than top competitors like In House and Wana, which have maintained higher ranks and sales figures throughout this period. This data suggests that while HiColor is gaining momentum, there is still room for growth to catch up with the leading brands in the Maryland edible market.
Notable Products
In December 2024, Cherry RSO Gummies 10-Pack (100mg) reclaimed the top spot in sales for HiColor, with a notable figure of 2134 units sold. Following closely, CBN/THC 1:1 Blackberry Dream Gummies 10-Pack (100mg CBN, 100mg THC) maintained a strong second position, despite a decrease in sales from the previous month. Blueberry RSO Gummies 10-Pack (100mg) improved its ranking to third place, showing resilience despite a slight dip in sales. The CBD/THC 5:1 Sour Cherry Gummies 10-Pack (100mg CBD, 20mg THC) rose to fourth place, marking a steady climb in popularity since October. Overall, December's rankings reflect a dynamic market with notable shifts, particularly for Cherry RSO Gummies and the consistent performance of the Blackberry Dream Gummies.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
