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Sep-2025
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Overview
Market Insights Snapshot
HiColor's performance in the Maryland market has shown a steady presence in the Edible category, maintaining a solid ranking throughout the summer months. Starting at the 10th position in both June and July, the brand improved its standing to 8th place by August and maintained this rank in September. This consistent ranking within the top 10 indicates a strong foothold in the Maryland edible market, supported by a notable increase in sales from June to August, before experiencing a slight dip in September. The brand's ability to remain in the top 10 is a testament to its popularity and consumer loyalty within the state.
In contrast, HiColor's performance in New York tells a different story. The brand did not break into the top 30 in the Edible category, with rankings hovering around the mid-30s throughout the summer months. Although it experienced a minor improvement from 38th to 37th place from August to September, the brand's sales figures suggest a need for increased market penetration and consumer engagement in New York. The lack of a top 30 presence highlights a potential area for growth and strategic focus for HiColor as they seek to expand their influence in this competitive market.
Competitive Landscape
In the Maryland edible cannabis market, HiColor has shown a notable improvement in its ranking and sales over the summer months of 2025. Starting from a rank of 10th in June, HiColor climbed to 8th by August and maintained this position in September. This upward trend in rank is mirrored by a significant increase in sales, particularly from July to August, where HiColor's sales surged, surpassing Jams and closing the gap with Wana and Smokiez Edibles. Despite this progress, HiColor remains behind In House, which consistently holds the 6th rank, indicating a competitive landscape where HiColor is gaining traction but still faces challenges from well-established brands. This dynamic suggests potential for further growth if HiColor continues its current trajectory, leveraging its recent momentum to capture more market share.
Notable Products
In September 2025, the top-performing product for HiColor was the CBN/THC 1:1 Blackberry Dream Gummies 10-Pack, maintaining its number one rank from August with sales of 2575 units. The Cherry RSO Gummies 10-Pack held steady at the second position, showing consistent popularity over the months. Blueberry RSO Gummies 10-Pack climbed back to the third spot after slipping to fourth in August. Pineberry RSO Gummies 10-Pack made a notable entry into the rankings at fourth place, with a significant increase in sales from previous months. The THCV/THC 1:4 Fruit Punch Power-Up Gummies 10-Pack retained its fifth position, although sales saw a decline from August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
