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Aug-2025
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Overview
Market Insights Snapshot
HiColor has shown a notable upward trend in the Edible category within the state of Maryland. From May to August 2025, HiColor's rank improved from 11th to 8th place, indicating a strengthening position in the market. This positive movement is reflected in their sales, which saw a significant increase from $339,944 in May to $497,277 in August. Such consistent improvement suggests that HiColor is gaining traction and possibly expanding its customer base in Maryland, which could be attributed to increased brand recognition or successful marketing strategies.
In contrast, HiColor's performance in New York has been less consistent. The brand's rank in the Edible category hovered around the mid-30s, with a slight improvement from 44th in May to 37th in August. Despite this modest rank change, sales figures did not follow a clear upward trajectory, experiencing fluctuations over the same period. This inconsistency might indicate challenges in capturing market share or the presence of strong competitors in New York's Edible category. The absence of HiColor in the top 30 brands during these months highlights the competitive nature of this market, suggesting potential areas for strategic adjustments.
Competitive Landscape
In the competitive landscape of the Maryland edible market, HiColor has shown a notable upward trajectory in recent months. Starting from a rank of 11th in May 2025, HiColor improved to 8th by August 2025, indicating a positive trend in consumer preference and market penetration. This rise in rank is particularly significant given the competitive environment, where brands like Wana and Smokiez Edibles have maintained relatively stable positions within the top 10. Meanwhile, Jams experienced a decline, dropping from 7th in May to 10th in August, which may have contributed to HiColor's improved ranking. Despite not being in the top 6 like In House, HiColor's consistent sales growth, culminating in a significant increase in August, suggests a strengthening brand presence that could potentially challenge higher-ranked competitors in the future.
Notable Products
In August 2025, the CBN/THC 1:1 Blackberry Dream Gummies 10-Pack (100mg CBN, 100mg THC) emerged as the top-performing product for HiColor, maintaining its lead from July with impressive sales of 2549 units. Following closely, Cherry RSO Gummies 10-Pack (100mg) climbed to the second spot, up from the third position in the previous month, with sales reaching 2226 units. Sour Lemon Drop RSO Gummies 10-Pack (100mg) also saw a notable rise, securing the third rank after debuting in fourth place in July. In contrast, Blueberry RSO Gummies 10-Pack (100mg) experienced a drop from first in July to fourth in August. A new entrant, THCV/THC 1:4 Fruit Punch Power-Up Gummies 10-Pack (100mg THC, 25mg THCV), made its debut at fifth place, indicating a promising start.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
