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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
HiColor is stocked at 154 licensed dispensaries across New York, Maryland, and New Mexico, 91 of them in New York, with the deepest coverage in New York, Brooklyn, Staten Island, Queens, and Syracuse. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
HiColor remained concentrated in Edible at a 100.0% category mix in September 2026, with year-over-year sales down 43.86% and month-over-month down 3.60%, while average price fell 7.53% YoY to $18.24; the brand sat at rank 15 within Edible in Maryland. The combination of a single-category exposure at 100.0% share and a rank position of 15 implies vulnerability to category-specific headwinds, and the narrower 3.60% MoM decline versus the 43.86% YoY drop suggests recent stabilization that still trails higher-ranked peers.
The 7.53% YoY price reduction alongside a 43.86% YoY sales contraction indicates that pricing actions have not offset volume erosion, and a 100.0% Edible dependence limits offsets from other categories; paired with a 3.60% MoM dip and a rank of 15 in Maryland, the brand’s positioning leans toward value-seeking segments rather than premium tiers. These shifts imply HiColor must either climb from rank 15 by converting lower prices into higher unit throughput within Edible or diversify beyond a 100.0% category mix to reduce sensitivity to Edible-specific demand swings.
Competitive Landscape
HiColor is currently ranked #15 in MD Edible in September 2026, down 7 positions year over year from #8, while its 3-month trend moved up 1 spot from #16 to #15; compared with competitors, Incredibles climbed from #5 to #1 with 58.1% YoY sales growth and Wyld slipped from #1 to #4 alongside a 32.9% YoY sales decline, indicating that category share is concentrating at the top as HiColor drifts away from its peak #7 in August 2025 and must reverse a downward rank delta to avoid longer-term shelf compression.
Notable Products
CBN/THC 1:1 Blackberry Dream Gummies 10-Pack (100mg CBN, 100mg THC) posted the steepest decline in September 2026 at -38.1% MoM, sliding to rank 7 from an earlier higher position, while THCV/THC 1:4 Fruit Punch Power-Up Gummies 10-Pack (25mg THCV, 100mg THC) fell -24.3% MoM at rank 10; in contrast, Cherry RSO Gummies 10-Pack (100mg) advanced +15.3% MoM to rank 2 and Blueberry RSO Gummy Gummies 10-Pack (100mg) rose +12.1% MoM at rank 1. With four of the top five SKUs growing or holding within -1% MoM and the CBG/CBD/THC 1:1:1 Raspberry Lemonade Gummies 10-Pack (100mg CBG, 100mg CBD, 100mg THC) up +34.0% MoM at rank 4, the top end consolidated around classic RSO fruit profiles even as two functional SKUs contracted. Despite the mixed performance, Edibles entirely occupy the top 10 and the leading Blueberry RSO Gummy Gummies 10-Pack (100mg) generated $34,077, indicating HiColor’s volume is concentrating in conventional Edible formats rather than niche functional ratios.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
