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Dec-2025
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Overview
Market Insights Snapshot
HiColor's performance in the Maryland edible market has shown a gradual decline in rankings over the last few months of 2025, moving from 8th place in September to 11th place by December. Despite this downward trend in ranking, the brand's sales figures demonstrate a different story, with an increase from $409,473 in October to $473,748 in December. This suggests that while HiColor may be facing stiff competition in terms of ranking, its overall sales are on an upward trajectory, which could indicate successful marketing strategies or increased consumer loyalty in the region.
In contrast, HiColor's presence in the New York edible market has not been as robust, as indicated by its absence from the top 30 rankings from September through December. The brand's sales in New York have also been on a decline, with December figures reaching $32,472, down from $44,454 in September. This suggests challenges in capturing market share or possibly a need for strategic adjustments to enhance their competitive positioning in this state. The stark difference between the two states highlights the varying dynamics and challenges HiColor faces across different markets.
Competitive Landscape
In the Maryland edible market, HiColor has experienced a notable decline in its competitive positioning from September to December 2025, slipping from 8th to 11th place. This downward trend in rank is accompanied by fluctuating sales figures, with a slight recovery in November and December. Despite this, HiColor's competitors have shown more consistent growth. For instance, Smokiez Edibles maintained a steady position within the top 10, while Beboe demonstrated a significant climb from 19th to 13th place, reflecting a strong upward trajectory. Additionally, Do Drops improved its rank from 12th to 10th, indicating robust sales growth. These shifts suggest that HiColor faces increasing competition, necessitating strategic adjustments to regain its footing in the market.
Notable Products
In December 2025, the top-performing product for HiColor was Cherry RSO Gummies 10-Pack (100mg), maintaining its leading position from October and climbing to the top from second place in November. This product achieved a notable sales figure of 3068 units. The CBN/THC 1:1 Blackberry Dream Gummies 10-Pack (100mg CBN, 100mg THC) followed closely, securing the second rank after fluctuating between first and fourth places in previous months. Blueberry RSO Gummies 10-Pack (100mg) consistently held the third position, showing steady performance throughout the period. Sour Lemon Drop RSO Gummies 10-Pack (100mg) ranked fourth, showing a slight decline from its peak in October. Lastly, THCV/THC 1:4 Fruit Punch Power-Up Gummies 10-Pack (25mg THCV, 100mg THC) re-entered the top five in December after being absent in October and November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
