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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Medicine Farm’s mix in May 2026 concentrated 70.62% of sales in Topical, where category sales declined 20.93% year over year and 8.04% month over month, against an average price of $35.47 and a brand-wide average price that fell 8.14% YoY; the brand’s overall sales contracted 15.88% YoY and 11.63% over 24 months. Tincture & Sublingual held 28.30% share with a 0.94% YoY dip and a 6.02% MoM decline, while Edible remained a 1.08% niche but jumped 110.78% MoM and 8.64% YoY. In Oregon Topical, Medicine Farm sits at rank 2, and the combination of a rank-2 anchor and a double‑digit YoY drop in its primary category implies concentration risk: share is tethered to a weakening core while minor categories are too small to offset base declines.
The pattern suggests positioning is tied to a Topical-led identity that preserves visibility via rank 2 in Oregon but pressures revenue efficiency as Topical declines 20.93% YoY and 8.04% MoM while the brand’s average price is down 8.14% YoY. With Tincture & Sublingual posting only a 0.94% YoY dip and 6.02% MoM erosion and Edible surging 110.78% MoM from a 1.08% share base, the implication is that modest reallocation toward faster‑moving adjacencies can diversify exposure without abandoning the Topical rank position; the trade‑off is that insufficient scale in Edible and a 28.30% reliance on Tincture & Sublingual limit immediate offsetting power, so maintaining rank while broadening mix is the path to reduce volatility tied to a single category.
Competitive Landscape
Medicine Farm sits at rank #2 in OR Topical in May 2026, unchanged from #2 in May 2025, with its peak rank of #2 also occurring in May 2026; the flat YoY rank position alongside a steady #2 over the past three months suggests consistent relative placement rather than upward mobility. Meanwhile, High Desert Pure held #1 YoY while posting a -3.1% sales change, and Buddies remained at #3 with a -5.7% sales change, indicating Medicine Farm’s static #2 is maintained despite mixed headwinds among immediate peers; with Synergy Skin Worx fixed at #4 and Angel (OR) at #5 amid -10.9% and -15.4% sales shifts respectively, the competitive gap appears shaped more by others’ declines than Medicine Farm’s advancement, implying the current trajectory is defensive positioning rather than a path toward displacing #1.
Notable Products
The steepest decline came from Sativa Crimson Berry Tincture (1000mg THC, 30ml), down 27.1% month over month to rank 5, while CBD/THC/CBN 2:3:1 Lunar Elixir Tincture (600mg CBD, 900mg THC, 300mg CBN, 30ml,1oz) rose 22.5% to rank 4. At the top of the chart, CBD/THC 1:1 Mini Phoenix Blend Salve (125mg CBD, 125mg THC, 0.25oz) slipped 6.3% yet held rank 1, and Phoenix Blend Balm (1000mg THC, 2oz) fell 6.5% at rank 2. Four of the top ten are Topical SKUs occupying ranks 1, 2, 3, and 6, and this concentration alongside mixed tincture momentum implies Medicine Farm is anchored in Topicals while selectively nurturing higher-potency tinctures to diversify revenue.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
