Market Insights Snapshot
In the Topical category, Physic Cannabis Therapy has demonstrated a fluctuating performance within the Oregon market. The brand started off in July 2023 ranking 13th, showing a slight improvement in August by moving up to the 11th position. However, there was a decline in September as it dropped to the 15th spot. This could be indicative of increased competition or other market factors affecting the brand's performance. In October, the brand regained some ground, moving up to the 12th position. This shows a resilient nature and adaptability despite market fluctuations.
When it comes to sales, there's been a noticeable trend. In July 2023, Physic Cannabis Therapy reported sales of 1515 units. There was a significant increase in August, with sales rising to 1964 units. However, September saw a dramatic drop, with sales falling to just 598 units. This could be linked to the brand's drop in category ranking during the same period. In October, sales rebounded to 1600 units, aligning with the brand's improved ranking. This suggests a strong correlation between category ranking and sales performance for Physic Cannabis Therapy in the Oregon market.
In the Topical category within Oregon, Physic Cannabis Therapy has shown a fluctuating performance over the period from July to October 2023. The brand started off in the 13th rank in July, moved up to 11th in August, dropped to 15th in September, and then rose again to 12th in October. This indicates a level of inconsistency in its market position. Notably, Physic Cannabis Therapy's rank fell in September when sales decreased significantly. In terms of competition, Green Revolution and Leif Goods have consistently ranked higher, with Leif Goods maintaining a stable 12th position for three consecutive months before slightly dropping to 13th in October. Doctor Terpene has shown a significant rise in rank and sales over this period, moving from 26th to 11th rank, surpassing Physic Cannabis Therapy in October. Interestingly, Buddies was not in the top 20 in July and August, but made a dramatic entrance in September at 22nd place and soared to 10th in October, indicating a potential threat to Physic Cannabis Therapy's market position.
In October 2023, the top-selling product from Physic Cannabis Therapy was 'CBD:THC 1:3 Wood Balms Away (150mg CBD, 450mg THC, 0.18oz)' in the Topical category, retaining its top spot from September. The 'Wood Balm (500mg THC, 1.8 oz)' dropped to the second spot in October after not being ranked in September. The 'CBD/THC 1:3 Field Balms Away (150mg CBD, 450mg THC, 0.18oz)' was not ranked in October, but it held the second spot in September. The 'Field Balm (500mg, 1.8 oz)' and the 'Wood Balms Away Mini (5g, 0.18oz)' were not ranked in October. Notably, the 'CBD:THC 1:3 Wood Balms Away' product saw a significant sales increase to 38.0 units in October from 24.0 units in September.