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Jul-2026
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YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Physic Cannabis Therapy operated as a single-category brand with Topical accounting for 100.0% of sales, up 80.67% year over year while also advancing 18.75% month over month; average price declined 0.19% YoY to $40.69, indicating growth driven primarily by unit volume rather than pricing. Within the Oregon Topical context, the brand held rank 5 while achieving a 24‑month sales expansion of 2,211.57%, which alongside the MoM acceleration suggests category-concentrated scaling rather than diversification.
The combination of a 100.0% Topical mix and a rank of 5 in Oregon implies positioning as a focused specialist competing on volume at slightly lower prices (−0.19% YoY) rather than on premiumization, with July 2026 MoM growth of 18.75% indicating momentum that can translate into share gains if sustained. The 80.67% YoY lift paired with a 2,211.57% 24‑month trajectory points to a maturation curve where incremental price softness is being traded for velocity, meaning future headroom likely depends on deepening penetration in Topical rather than extending into adjacent categories.
Competitive Landscape
Physic Cannabis Therapy sits at rank #5 in OR Topical in July 2026, up 2 positions from #7 year over year and 1 position from #6 in April 2026, while still trailing its peak at #4 from December 2025; in contrast, High Desert Pure held #1 both this year and last despite a -5.3% YoY sales change, and Buddies stayed at #3 with a 47.8% YoY sales gain that suggests upward pressure on the mid-tier ranks. With Synergy Skin Worx holding #4 for two consecutive years alongside a 30.3% YoY sales increase, the one-rank climb since April 2026 implies Physic Cannabis Therapy is edging into a tighter top-5 cluster where small share shifts can flip positions, but reclaiming #4 will likely require outpacing at least a 30% growth tailwind from adjacent rivals.
Notable Products
Wood Balm (500mg THC, 1.8 oz) posted the clearest movement in July 2026 with a +20.6% month-over-month lift to rank 1, while Field Balm (128mg CBD 460mg THC, 1.8 oz) rose +15.4% to rank 2. Two Topical SKUs occupy ranks 1 and 2, and together they indicate concentration in a single category rather than breadth across formats. With only two ranked products and no listed decline offsets below -10%, the mix signals reliance on a narrow Topical lineup that is growing in volume but limiting cross-category reach. This pattern implies Physic Cannabis Therapy is leaning into a Topical-led strategy that may deepen share at the top of the ranking but leaves whitespace in adjacent product types.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
