Market Insights Snapshot
In the Vapor Pens category, High Plains shows varying performance across different states. In BC, the brand has consistently held a spot within the top 20, oscillating between the 19th and 21st positions over the past few months. This is a solid performance for High Plains, as it indicates stable demand in this province. However, the brand's performance in AB is less promising. The brand was not included in the top 20 for August, July, and June, but managed to secure the 73rd position in September. This shows that while the brand has potential for growth, it still has a long way to go in this market.
Moving to ON and SK, High Plains' performance shows a dramatic difference. In ON, the brand's ranking has significantly improved, jumping from the 93rd position in August to the 62nd in September. This is a significant upward trend, indicating a growing popularity in the Ontario market. Meanwhile, in SK, High Plains had a promising start, securing the 22nd position in June, but has since seen a decrease in ranking, falling to the 27th position in September. Despite this, it's worth noting that High Plains remains within the top 30 brands in SK, which is still a commendable performance.
In the Vapor Pens category in British Columbia, High Plains has been consistently ranking within the top 20 brands, with a slight improvement in its rank from 21 in June 2023 to 19 in September 2023. Its main competitors include Glacial Gold, Versus, DEBUNK, and Wildcard Extracts. Notably, Glacial Gold and Wildcard Extracts have shown significant improvements in their rankings, moving up from 28 and 23 in June 2023 to 17 and 18 in September 2023 respectively. Versus, despite a drop in its rank from 12 in July 2023 to 20 in September 2023, still maintains higher sales than High Plains. DEBUNK, although not in the top 20 in August 2023, has shown a steady sales volume, indicating a potential to rise in the ranks in the future.
In September 2023, High Plains' top-performing product was the Blueberry Dream Distillate Cartridge (1g), securing the first position with sales reaching 1625 units. Following closely was the Blueberry Chemdawg Live Rosin Cartridge (1g) in second place, showing a consistent upward trend from the 4th place in July to the 2nd place in September. The Strawberry Diesel Distillate Cartridge (1g) slipped down to third place from its top position in June. Interestingly, the Orange Rush Live Rosin Cartridge (1g) made its debut in September, landing directly in the fourth position. However, the Cotton Cannon Distillate Cartridge (1g), despite its strong performance in July, dropped to fifth place in September.