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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, High Plains concentrated entirely in Oil with a 100.0% category share, pairing a 32.0% year-over-year sales increase with a 50.3% month-over-month lift, while average price declined 7.5% YoY alongside a single-category focus that left no offsetting mix effects. Brand-level sales rose 8.5% YoY against a 84.7% decline over 24 months, indicating the May acceleration is recent and tied to Oil’s 50.3% MoM surge and 32.0% YoY growth; the implication is that the brand is trading volume for velocity within Oil as pricing compresses.
With Oil as both the top category and the entire mix, High Plains’ rank of 15 in Oil within Ontario suggests mid-pack positioning where the 7.5% YoY price decline likely aided share defense more than premium trade-up, and the 50.3% MoM growth outpaced the brand’s 8.5% YoY total by 41.8 percentage points. The juxtaposition of a 32.0% category YoY lift against a -84.7% 24-month trajectory implies the current stance is a recovery pivot dependent on maintaining Oil price elasticity gains and sustaining rank improvement from position 15 rather than diversification across categories.
Competitive Landscape
High Plains is currently ranked #15 in ON Oil, up 5 spots year over year from #20, and matching its peak rank of #15 in May 2026 while holding flat versus three months ago at #15; by contrast, Mod moved from #2 to #1 with 65.8% YoY sales growth and Redecan slipped from #1 to #2 with a 32.6% YoY sales decline, indicating that category leadership is actively rotating even as High Plains stabilizes mid-pack. With peers like ufeelu improving from #6 to #5 alongside 9.9% YoY sales growth and MediPharm Labs holding at #3 despite a 4.1% YoY sales drop, the pattern implies High Plains’ unchanged rank over the last three months and 5-spot YoY climb reflect incremental share capture but not yet the velocity shift needed to break into the top 10.
Notable Products
Indica THC Oil Drops (35ml) delivered the headline move in May 2026 with a +50.3% month-over-month increase while holding the number 1 rank, indicating both acceleration and sustained category leadership. Within Oils, this single SKU’s rise contrasts with the absence of other ranked High Plains SKUs in the top tier and concentrates the brand’s visibility at the very top position, suggesting reliance on a flagship rather than breadth. The month closed with approximately $11,600 attributed to this leader, and the spread between a number 1 rank and the lack of additional ranked entries implies a portfolio skew toward one high-velocity Oil offering. Taken together, the mix points to a commercial direction where High Plains is leaning into a dominant Oil SKU while leaving whitespace in adjacent formats to diversify rank coverage.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
