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Sep-2025
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Overview
Market Insights Snapshot
In the cannabis market of Ontario, High Plains has shown a mixed performance in the Oil category. Notably absent from the top 30 brands in June 2025, High Plains made a significant entry in July, ranking 18th, and maintained a presence in August at the 20th position. This movement suggests a strategic effort to capture market share, although the absence in September indicates potential volatility or challenges in sustaining momentum. The fluctuation in rankings highlights the competitive nature of the cannabis oil market in Ontario, where maintaining a consistent top position is challenging.
Sales data further illustrates the brand's journey, with a noticeable decline from July to August, reflecting a potential decrease in consumer demand or increased competition. The absence of sales figures for September could imply a strategic withdrawal or a recalibration of market strategy. The initial sales figure in July, while not disclosed here, provides a baseline for understanding the brand's market entry impact. This dynamic scenario underscores the importance for High Plains to adapt and innovate in order to sustain its presence in the ever-evolving cannabis market of Ontario.
Competitive Landscape
In the competitive landscape of the oil category in Ontario, High Plains has experienced notable fluctuations in its market position over the recent months. Starting from a non-ranking position in June 2025, High Plains climbed to 18th place in July 2025, only to slip back to 20th in August 2025, and then fall out of the top 20 by September 2025. This trajectory indicates a volatile performance, particularly when compared to competitors like Feather, which maintained a consistent presence in the rankings during the same period, albeit dropping out by September. Meanwhile, Peace Naturals was absent from the top 20 throughout these months, suggesting a potential opportunity for High Plains to capitalize on its temporary ranking advantage. The fluctuating ranks and sales figures for High Plains highlight the dynamic nature of the market, emphasizing the need for strategic adjustments to regain and sustain a competitive edge in Ontario's oil category.
Notable Products
In September 2025, High Plains' top-performing product remained the Indica THC Oil Drops (35ml) in the Oil category, maintaining its first-place ranking consistently from June through September, with sales of 221 units. The Blueberry Chemdawg Live Rosin Cartridge (1g) in the Vapor Pens category secured the second spot, holding steady from July, though it had dropped to third in August. Orange Rush Live Rosin Cartridge (1g), also in the Vapor Pens category, was ranked third, having swapped places with the Blueberry Chemdawg in August. The Cotton Cannon Distillate Cartridge (1g) maintained its fourth position from August to September. Notably, the Blueberry Chemdawg Live Rosin Distillate Cartridge (1g) appeared in the rankings for the first time in July but did not rank in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
