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Oct-2025
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Overview
Market Insights Snapshot
High Plains has shown a varied performance across different categories and regions in recent months. In Ontario, the brand's presence in the Oil category experienced a slight decline in rankings, moving from 18th in July 2025 to 20th in August 2025. Notably, High Plains did not maintain a position in the top 30 for September and October, indicating a potential challenge in sustaining its competitive edge within the market. This drop in ranking coincided with a decrease in sales from July to August, suggesting that the brand may need to reassess its strategies to regain its standing in Ontario's Oil category.
The absence of High Plains from the top 30 rankings in September and October in Ontario may reflect broader market dynamics or shifts in consumer preferences. While the brand was able to secure a position in the top 20 during the summer months, maintaining visibility and consumer interest seems to be an ongoing challenge. This trend highlights the competitive nature of the cannabis market in Ontario, where brands must continuously innovate and adapt to maintain their market share. Further analysis of their performance in other categories or regions could provide a more comprehensive understanding of High Plains' overall market strategy and adaptability.
Competitive Landscape
In the competitive landscape of the Oil category in Ontario, High Plains has experienced a notable shift in its market position over recent months. Initially ranked 18th in July 2025, High Plains saw a decline to 20th place by August, before dropping out of the top 20 entirely in subsequent months. This downward trend in rank coincides with a decrease in sales from July to August. In contrast, competitors such as Peace Naturals and Feather have maintained a presence in the top 20, with Feather even surpassing High Plains in sales during July. The absence of High Plains from the top 20 in September and October suggests a need for strategic adjustments to regain market share and improve sales performance in this competitive sector.
Notable Products
In October 2025, Indica THC Oil Drops (35ml) maintained its position as the top-selling product from High Plains in the Oil category, with a notable sales figure of 263 units. Cotton Cannon Distillate Cartridge (1g) climbed to the second position in the Vapor Pens category, improving from its fourth-place ranking in the previous two months. Blueberry Chemdawg Live Rosin Cartridge (1g) fell to third place in October after consistently holding the second spot in July and September. The Orange Rush Live Rosin Cartridge (1g) dropped out of the rankings in October, having been third in July and second in August. Overall, the Vapor Pens category saw some shifts in rankings, while the Oil category remained stable with Indica THC Oil Drops leading the sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
