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Nov-2025
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Overview
Market Insights Snapshot
High Plains has shown a notable presence in the oil category in Ontario, securing the 20th rank in August 2025. However, their absence from the top 30 in subsequent months indicates a decline in their market presence within this category. This drop-off might suggest increased competition or a shift in consumer preferences, factors that could be impacting their sales and rank. The absence of rankings for September, October, and November highlights a potential area for strategic improvement, as maintaining visibility in the top 30 is crucial for brand recognition and consumer trust.
It is interesting to note that while High Plains had a solid start in August with oil sales reaching a certain threshold, the brand's continued absence from the top ranks in the following months could signal a need for reevaluation of their market strategies or product offerings. This pattern of performance might reflect broader trends in the cannabis oil market in Ontario, where consumer demands and competitive dynamics are rapidly evolving. Such insights could be invaluable for stakeholders looking to understand market shifts and adjust their approaches accordingly.
Competitive Landscape
In the competitive landscape of the oil category in Ontario, High Plains has shown a notable presence, although it faced challenges in maintaining a top 20 rank after August 2025. In August, High Plains was ranked 20th, but it did not appear in the top 20 in the subsequent months, indicating a potential decline in market visibility. This contrasts with brands like Divvy, which maintained strong positions at 8th and 9th in September and October, respectively, with consistently higher sales figures. Meanwhile, Feather re-entered the top 20 in October at 18th, suggesting a resurgence in its market strategy. The absence of High Plains from the rankings in later months highlights the competitive pressure it faces and suggests a need for strategic adjustments to regain its standing and boost sales in this dynamic market.
Notable Products
In November 2025, the top-performing product for High Plains was Indica THC Oil Drops (35ml) in the Oil category, maintaining its number one rank from previous months with sales of 247 units. Blueberry Chemdawg Live Rosin Cartridge (1g) in the Vapor Pens category improved its position to second place, experiencing a significant increase in sales from October. Cotton Cannon Distillate Cartridge (1g) ranked third, dropping from its previous second place in October, yet still showing a notable sales increase. Orange Rush Live Rosin Cartridge (1g) did not feature in the top ranks for November, as it did in earlier months. The rankings indicate a strong performance in the Vapor Pens category, with notable shifts in product popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
