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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Divvy is stocked at 58 licensed dispensaries across Michigan and Florida, 52 of them in Michigan, with the deepest coverage in New Buffalo, Grand Rapids, Lansing, Adrian, and Detroit. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Divvy concentrated sales in Flower at 55.18% share with 93.22% year-over-year growth and 12.46% month-over-month expansion, while Pre-Roll held 33.03% share with 30.32% year-over-year growth but a 9.33% month-over-month decline. Emerging formats surged: Vapor Pens reached 7.42% share with 526.40% year-over-year and 483.56% month-over-month growth, and Oil rose to 4.13% share with 20.98% year-over-year and 90.77% month-over-month gains; meanwhile, Concentrates slid to 0.23% share with a 49.82% year-over-year drop despite an 18.78% month-over-month lift. This mix implies Divvy is shifting from a two-format base toward a three-format portfolio anchored by Flower and accelerated by Vapor Pens, with October 2026 momentum indicating incremental share capture rather than simple seasonality.
With Flower dominance paired to a 6th-place rank in Alberta Flower and Pre-Roll softness, the 32.80% year-over-year average price decline alongside 69.59% brand-level year-over-year sales growth suggests price-enabled volume gains concentrated in Flower while Vapor Pens provide a second engine. The 483.56% month-over-month spike in Vapor Pens and 90.77% month-over-month rise in Oil offset the 9.33% month-over-month Pre-Roll decline, indicating portfolio risk is rotating from value Pre-Roll toward inhalables with higher velocity; the implication for positioning is to lean into Flower leadership while using rapidly scaling Vapor Pens to improve relevance in higher-frequency baskets in October 2026 and beyond.
Competitive Landscape
Divvy is ranked #6 in AB Flower in October 2026, improving 13 places from #19 year over year, and ticking up 2 positions from #8 three months ago; the climb to a peak rank of #6 in October 2026 contrasts with Big Bag O' Buds holding #1 while growing sales 67.9% YoY and FIGR advancing to #2 with 179.9% YoY sales growth. Meanwhile, mid-pack peers like Back Forty / Back 40 Cannabis at #3 and The Original Fraser Valley Weed Co. at #5 faced YoY sales declines of 12.5% and 17.4% respectively, while Pure Sunfarms sits at #4 with 11.1% YoY growth; this pattern implies Divvy’s upward rank trajectory is tied to outperforming declining incumbents and closing the gap with faster-growing leaders, positioning it to contest for a top-5 slot if momentum persists.
Notable Products
Divvy prices sit well below comparable items in October 2026, with an average price gap of 37.3% versus similar products, and key items like Sour Kush (7g) priced 59.1% under peers. That pricing spread points to value-led volume, so most of its sales come from lower-priced options across the lineup.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
