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Mar-2026
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Overview
Market Insights Snapshot
In the province of Alberta, Divvy has shown a notable upward trend in the Flower category, moving from the 14th position in December 2025 to securing the 7th spot by March 2026. This consistent climb indicates a strengthening presence in the market, backed by an increase in sales from approximately 362,528 CAD to 657,286 CAD over the same period. However, in the Pre-Roll category, Divvy's performance was initially outside the top 30, but it made a significant leap to rank 45th by March, suggesting a growing consumer interest in their offerings. In contrast, the Oil category has seen fluctuations, maintaining a steady presence within the top 10 but not showing significant rank improvements.
In Ontario, Divvy's performance in the Flower category has been less stable, with rankings fluctuating from 42nd to 53rd before returning to 42nd in March 2026. This volatility might reflect competitive pressures or changes in consumer preferences. Meanwhile, in the Pre-Roll category, Divvy has consistently hovered around the 30s, indicating a stable yet unremarkable performance. The absence of rankings in the Oil category post-December 2025 suggests that Divvy has not maintained a strong enough presence to remain within the top 30, which could be a point of concern for the brand. In Saskatchewan, the Flower category has seen a dramatic improvement, moving from 15th to 4th place by March 2026, highlighting a significant increase in market share and consumer acceptance.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, Divvy has shown a notable upward trend in its rankings over the past few months. Starting from a rank of 14 in December 2025, Divvy climbed to 9th in January 2026 and further improved to 7th place by February and March 2026. This consistent improvement in rank suggests a positive reception in the market, likely driven by strategic marketing or product offerings. In contrast, Good Supply experienced fluctuations, peaking at 2nd place in February 2026 but dropping to 6th in March 2026, indicating possible volatility in their sales strategy. Meanwhile, Spinach maintained a stable presence, consistently ranking around 5th place. Broken Coast and 3Saints also showed some variability in their rankings, with Broken Coast improving from 10th to 8th place from December 2025 to March 2026, while 3Saints fluctuated slightly but remained within the top 10. These dynamics highlight Divvy's successful trajectory amidst a competitive field, suggesting potential for continued growth if current strategies are maintained or enhanced.
Notable Products
In March 2026, the top-performing product for Divvy was Roll Up Sativa Pre-Roll (0.5g) in the Pre-Roll category, regaining its number one position from December 2025, with notable sales of 16,494 units. Roll Up Indica Pre-Roll (1g) followed closely at the second spot, maintaining strong performance despite dropping from the top position it held in February 2026. Roll Up Sativa Pre-Roll (1g) consistently held the third rank across the months, showing stable sales growth. Roll Up Indica Pre-Roll (0.5g) remained in fourth place, demonstrating steady demand. Blueberry (7g) in the Flower category maintained its fifth position since January 2026, indicating consistent sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
