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Aug-2025
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Overview
Market Insights Snapshot
In Alberta, Divvy's performance across categories shows a mixed bag of results. In the Flower category, the brand saw a decline from the 10th position in May 2025 to the 13th position by August 2025, with sales decreasing from $583,673 to $395,331. Conversely, Divvy's Oil category maintained a steady performance, even improving from the 7th to the 6th position, indicating a positive reception in the market. However, Pre-Rolls in Alberta did not make it to the top 30 for several months, which could be seen as a potential area for improvement. Meanwhile, in British Columbia, Divvy's Pre-Rolls entered the rankings in June 2025 and held steady at the 84th position by August, suggesting a stable, albeit modest, market presence.
In Ontario, Divvy's performance in the Flower category experienced a slight downturn, dropping from the 30th position in May 2025 to the 32nd by August. However, the Pre-Roll category remained consistent, holding the 25th position for most of the months observed, highlighting a more stable demand. The Vapor Pens category saw a slight improvement, moving from the 69th to the 66th position, which could indicate growing consumer interest. In Saskatchewan, Divvy's Flower category faced a significant drop in rankings, from 11th in May to 22nd by August, suggesting challenges in maintaining market share. These movements across provinces provide insights into Divvy's competitive standing and highlight areas of both strength and potential growth.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Divvy has shown a steady presence, maintaining its rank at 25th in both May and August 2025, despite a slight dip to 28th in June. This indicates resilience amidst fluctuating sales figures, which peaked in July. Notably, Station House consistently outperformed Divvy, maintaining a higher rank throughout the period, while Double J's also held a competitive edge, consistently ranking above Divvy. Meanwhile, The Original Fraser Valley Weed Co. showed a gradual improvement in rank, closing the gap with Divvy by August. Interestingly, Sixty Seven Sins made a significant leap from 45th in May to 23rd in August, surpassing Divvy, which highlights a dynamic shift in consumer preferences. These trends suggest that while Divvy remains a stable player, it faces increasing competition from both established and emerging brands in the Ontario Pre-Roll market.
Notable Products
In August 2025, the top-performing product for Divvy was the Roll Up Sativa Pre-Roll (0.5g), maintaining its first-place rank from previous months with sales of 12,629 units. The CBD Black Widow Pre-Roll 12-Pack (4.2g) climbed to second place, showing a consistent improvement in rank over the months. The Roll Up Indica Pre-Roll (0.5g) dropped to third place from its previous second-place standing, indicating a decrease in sales momentum. The Roll Up Indica Pre-Roll (1g) held steady at fourth place, consistent with its ranking in July. Lastly, the Pineapple Nuken Pre-Roll 12-Pack (4.2g) re-entered the top five, maintaining its fifth-place rank from June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
