.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Divvy's performance in the Canadian cannabis market exhibits a mix of stability and fluctuation across different provinces and product categories. In Alberta, Divvy's Flower category saw a noticeable decline, dropping from 13th place in July 2025 to 19th in October 2025, which could indicate increasing competition or shifting consumer preferences. However, their Oil category maintained a steady position, consistently ranking around the 6th to 7th spot, suggesting a strong foothold in this segment. On the other hand, in the Pre-Roll category, Divvy's rankings in Alberta have been more volatile, with movements from the 81st to 75th position over the same period, reflecting potential challenges in gaining traction in this competitive market.
In Ontario, Divvy's presence in the Flower category is relatively stable, though it did experience a dip in rankings from 29th in July to 33rd in October. This could be a result of fluctuating sales figures, which saw a recovery in October after a decline in September. The Oil category in Ontario shows a positive trajectory, as Divvy entered the top 10 by September, a significant improvement from being outside the top 30 earlier. Conversely, the Vapor Pens category did not make it into the top 30 by October, indicating potential areas for growth or improvement. Meanwhile, in Saskatchewan, Divvy's Flower category saw a decline in October, dropping to 29th place after previously climbing to the 21st position, which may signal challenges in maintaining momentum in this province.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Divvy has experienced fluctuations in its market rank over the past few months, indicating a dynamic competitive environment. As of October 2025, Divvy holds the 29th position, a slight improvement from its 30th rank in September, but still below its 28th position in July and August. This suggests a need for strategic adjustments to regain its earlier standing. Competitors such as Rizzlers and Station House have shown relatively stable or improving ranks, with Rizzlers consistently outperforming Divvy by maintaining a rank in the mid-20s. Meanwhile, Dab Bods has seen a decline, dropping from 22nd in July to 30th in October, which could present an opportunity for Divvy to capitalize on shifting consumer preferences. Overall, Divvy's sales trends reflect a need for targeted marketing efforts to enhance brand visibility and competitiveness in this evolving market.
Notable Products
In October 2025, Roll Up Sativa Pre-Roll (0.5g) maintained its position as the top-performing product for Divvy, achieving consistent rank 1 across the months with sales of 11,584 units. Roll Up Indica Pre-Roll (0.5g) held steady at rank 2, showing a slight increase from September with 9,083 units sold. CBD Black Widow Pre-Roll 12-Pack (4.2g) remained at rank 3, demonstrating consistent performance with sales figures similar to previous months. Roll Up Indica Pre-Roll (1g) re-entered the rankings at position 4, indicating a return to form after a dip in data availability. New to the rankings, Roll Up Sativa Pre-Roll (1g) secured the 5th spot, showcasing its growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
