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Dec-2025
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Overview
Market Insights Snapshot
In Alberta, Divvy's performance in the Flower category showed a notable recovery by December 2025, climbing back to the 13th position after a dip in October and November. This resurgence is reflected in the sales numbers, which saw an uptick from November to December. The Oil category remained relatively stable, holding strong in the top 10, with a slight dip in December. However, the Pre-Roll category faced challenges, consistently ranking outside the top 30, signifying a potential area for improvement. Meanwhile, in British Columbia, Divvy's presence in the Pre-Roll category was fleeting, with no rankings in the top 30 after September, indicating a need for strategic adjustments in this region.
In Ontario, Divvy's Flower category experienced fluctuations, finishing the year at 41st, down from its highest position of 33rd in October. The Oil category had a gap in November, missing from the top 30, but managed to regain its position by December. The Pre-Roll category showed a consistent presence, though it slipped from 30th to 36th by year-end. Notably, the Vapor Pens category, after appearing in September and October, did not make it into the top 30 in the following months. In Saskatchewan, the Flower category saw Divvy re-enter the top 10 by December, marking a significant improvement from its absence in November, which suggests a positive trajectory for the brand in this province.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Divvy has experienced notable fluctuations in its ranking and sales performance from September to December 2025. Despite a strong start with a consistent rank of 30 in September and October, Divvy saw a decline to 36 by December, indicating increased competition. This downward trend in rank is mirrored by a decrease in sales from October to December. In contrast, Pistol and Paris demonstrated a significant upward trajectory, improving its rank from 43 in September to 34 in December, with a corresponding rise in sales, suggesting a growing consumer preference. Meanwhile, brands like BLKMKT and OHJA remained relatively stable in their rankings, with Woody Nelson showing slight improvements. These dynamics highlight the competitive pressures Divvy faces, emphasizing the need for strategic marketing and product differentiation to regain its standing in the Ontario Pre-Roll market.
Notable Products
In December 2025, the top-performing product for Divvy was Roll Up Sativa Pre-Roll (0.5g), reclaiming its number one spot after dropping to second in November, with sales reaching 11,269 units. Roll Up Indica Pre-Roll (0.5g) held a steady second place, despite a slight decrease in sales compared to the previous month. Roll Up Indica Pre-Roll (1g) maintained a consistent upward trajectory, improving its rank from fifth in September to third in December. Roll Up Sativa Pre-Roll (1g) saw a slight decline, dropping to fourth place from its third-place ranking in November. Finally, CBD Black Widow Pre-Roll 12-Pack (4.2g) remained at fifth place, showing a continuous decline in sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
