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Jun-2024
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Overview
Market Insights Snapshot
Divvy's performance across different categories and provinces shows a mixed bag of results, reflecting both strengths and areas for improvement. In Alberta, Divvy's presence in the Flower category has not made it to the top 30 rankings from March to June 2024, indicating a significant area for potential growth. However, in the Oil category, Divvy has maintained a consistent presence within the top 10 rankings, although it saw a slight drop from 7th in March to 9th in June. Meanwhile, the Pre-Roll category in Alberta shows a positive trend, with Divvy moving up from 72nd in March to 65th in June, suggesting growing consumer interest in this product line.
In Ontario, Divvy's performance in the Pre-Roll category remains strong, consistently ranking within the top 30 and even improving from 31st in April to 27th in June. This positive movement is mirrored by substantial sales figures, indicating a robust market presence. Conversely, the Vapor Pens category in Ontario shows a downward trend, with Divvy falling from 52nd in March to 62nd in June, suggesting a potential decline in consumer preference or increased competition. In Saskatchewan, Divvy's Flower category finally broke into the top 30 in June, ranking 41st, which could signify the beginning of a new growth phase in this province.
Competitive Landscape
In the Ontario pre-roll category, Divvy has shown a consistent presence in the top 30 brands, with its rank fluctuating between 27th and 31st from March to June 2024. Notably, Divvy's sales have been on an upward trend, increasing from $389,150 in March to $455,072 in June. This positive trajectory is significant, especially when compared to competitors like Cookies, which saw a peak in May but experienced a slight decline in June, and Tweed, which had a notable drop in rank and sales from April to June. Meanwhile, Buddy Blooms has been steadily climbing the ranks, suggesting a growing market presence that Divvy needs to watch closely. Dab Bods has maintained a relatively stable position, indicating a strong and consistent market share. Divvy's ability to improve its rank and sales amidst these dynamics highlights its competitive resilience and potential for further growth in the Ontario pre-roll market.
Notable Products
In June 2024, the top-performing product for Divvy is Pineapple Nuken Pre-Roll 12-Pack (4.2g), maintaining its first-place ranking for four consecutive months with an impressive sales figure of 8489. CBD Black Widow Pre-Roll 12-Pack (4.2g) holds the second position consistently from March to June 2024. Sour Kush Pre Roll 12-Pack (4.2g) also remains steady in third place throughout these months. CBD Nebula Pre-Roll 12-Pack (4.2g) emerged in fourth place in May 2024 and retained this position in June. THC 30 Oil (30ml) dropped from fourth place in March to fifth in June, indicating a slight decline in its ranking.
Top Selling Cannabis Brands
