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Jul-2025
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Overview
Market Insights Snapshot
Divvy's performance in the Alberta market shows a strong presence in the Oil category, maintaining a steady 7th place ranking from April to July 2025. This consistency is noteworthy, given the fluctuations in the Flower category, where Divvy's rank oscillated between 10th and 13th place during the same period. The Pre-Roll category in Alberta, however, paints a less favorable picture, with Divvy not breaking into the top 30, indicating potential challenges in this segment. Meanwhile, in British Columbia, Divvy's performance in Pre-Rolls improved from 88th in April to 83rd by July, signaling a positive, albeit modest, upward trend in this competitive category.
In Ontario, Divvy's Flower category rankings remained relatively stable, hovering around the 29th position from May to July, after a slight dip from April. The Pre-Roll category in Ontario saw Divvy's rank fluctuate slightly, but it remained within the top 30, finishing in 25th place in July, which suggests a solid foothold in this category. The Vapor Pens category, however, saw Divvy consistently outside the top 60, indicating a potential area for growth. In Saskatchewan, Divvy's Flower category ranking experienced a notable decline from 9th place in April to 27th by July, reflecting a significant drop in market performance that could be attributed to various competitive pressures or shifts in consumer preferences.
Competitive Landscape
In the competitive landscape of Ontario's Pre-Roll category, Divvy has experienced notable fluctuations in rank and sales over recent months. Starting in April 2025, Divvy was ranked 23rd, but saw a decline to 28th by June, before recovering to 25th in July. This recovery coincided with a significant increase in sales, suggesting a positive response to strategic adjustments or market conditions. In contrast, Station House maintained a relatively stable position, hovering around the 22nd and 23rd ranks, while Double J's consistently outperformed Divvy, maintaining a top 24 position throughout the period. Meanwhile, Tribal showed a remarkable improvement, jumping from 34th in June to 23rd in July, surpassing Divvy. These dynamics highlight the competitive pressures Divvy faces and the importance of strategic positioning to enhance its market presence in Ontario.
Notable Products
In July 2025, the top-performing product from Divvy was the Roll Up Sativa Pre-Roll (0.5g), maintaining its leading position for the second consecutive month with sales reaching 13,561. The Roll Up Indica Pre-Roll (0.5g) held the second spot, consistent with its ranking in the previous two months. The CBD Black Widow Pre-Roll 12-Pack (4.2g) remained steady in third place throughout the period from April to July. A new entry, Roll Up Indica Pre-Roll (1g), debuted in July, securing the fourth position. The Blueberry (28g) product experienced a slight drop, moving from fourth in June to fifth in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
