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Apr-2026
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Overview
Market Insights Snapshot
Divvy has shown varied performance across different categories and provinces in 2026. In Alberta, the brand maintained a stable presence in the Flower category, ranking 7th in February and March, although it slightly slipped to 9th in April. Despite this, Divvy's Flower sales in Alberta demonstrated growth, reaching over $700,000 in April. Meanwhile, in the Oil category, Divvy held a consistent 6th position in January, March, and April, but experienced a decline in sales over the months. The Pre-Roll category in Alberta saw a notable improvement, with Divvy climbing from 71st in January to 46th by April, indicating a significant positive trend in this segment.
In Ontario, Divvy's performance in the Flower category has been on an upward trajectory, with its ranking improving from 47th in January to 39th in April, accompanied by an increase in sales. The Pre-Roll category, however, presented a mixed picture; Divvy's ranking fluctuated, peaking at 34th in March but dropping to 40th in April. Over in Saskatchewan, Divvy's Flower category performance was particularly dynamic, achieving a high of 4th place in March before falling to 12th in April. Interestingly, the brand entered the Vapor Pens category in Saskatchewan in April, debuting at 16th place, which could signal a new growth area for Divvy. The absence of rankings in previous months for Vapor Pens emphasizes a new strategic entry into this category.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, Divvy has shown a resilient performance amidst fluctuating market dynamics. Over the first four months of 2026, Divvy maintained a relatively stable rank, starting at 9th in January, peaking at 7th in February and March, before returning to 9th in April. This consistency in ranking is noteworthy, especially considering the competitive pressures from brands like Redecan, which experienced a drop from 8th to 11th before recovering to 10th, and 3Saints, which improved its position from 10th to 8th by April. Despite these shifts, Divvy's sales trajectory remained positive, culminating in a significant sales increase in April. This upward trend in sales, despite slight rank fluctuations, suggests a strong brand loyalty and effective market strategies. Meanwhile, 1964 Supply Co and The Original Fraser Valley Weed Co. also demonstrated dynamic rank changes, with the latter experiencing a notable drop from 4th to 7th, indicating potential opportunities for Divvy to capitalize on market shifts and further solidify its position.
Notable Products
In April 2026, the top-performing product from Divvy was the Roll Up Sativa Pre-Roll (0.5g) in the Pre-Roll category, maintaining its first-place ranking with sales of 21,106 units. The Roll Up Indica Pre-Roll (0.5g) rose to the second spot, up from fourth place in the previous months, indicating a significant increase in popularity. Blueberry (7g) in the Flower category also performed well, moving up to third place from its consistent fifth-place ranking earlier in the year. Despite a drop, the Roll Up Sativa Pre-Roll (1g) remained a strong contender, settling at fourth place. The new entrant, Sour Kush (7g), debuted directly into the top five, reflecting its strong market entry.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
