Data Snapshot: Sep 04, 2026
$1M+

Aug-2026

Sales

Neutral

Trend

6-Month

106

Product Count

SKUs

$14.73

Avg Price

20.7%

YoY Sales Change

-34.9%

YoY Price Change

Divvy is a unique, low-cost cannabis brand under the Aleafia Health network, based in North York, Ontario. The brand's mission focuses on creating excellent, high-quality cannabis products while also offering great value for their consumers. As a testament to their commitment to quality and value, Divvy deals in substantial formats of dried flower products and offers integrated digital services for real-time inventory tracking.
Divvy

Where to Buy

Divvy is stocked at 46 licensed dispensaries across Michigan and Florida, 40 of them in Michigan, with the deepest coverage in Adrian, Benton Harbor, Coldwater, Detroit, and Kalamazoo. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

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Divvy Sales

Market Insights Snapshot

Divvy Historical Sales by Category

Divvy’s mix in August 2026 is anchored by Flower at 60.68% share with year-over-year growth of 44.95% and month-over-month growth of 3.95%, while Pre-Roll holds 33.69% share with a flat year-over-year change of -0.33% but a 17.46% month-over-month lift. Smaller formats are divergent: Oil sits at 2.74% share with a -32.34% year-over-year decline and a 4.49% month-over-month uptick, Vapor Pens at 2.26% share with 10.74% year-over-year growth and 2.23% month-over-month growth, and Concentrates at 0.62% share with a -43.42% year-over-year contraction but a 43.83% month-over-month spike. With Divvy ranked 6 in Flower in Alberta and an average price down 34.94% year over year alongside a category leader price of 29.74 in Flower versus 7.38 in Pre-Roll, the pattern implies deliberate volume capture via price in core inhalables while using Pre-Roll’s rapid month-over-month acceleration to buffer category volatility.

The shifting weights point to a two-pronged positioning: scale into Flower for rank momentum (60.68% share and rank 6 in Alberta) while using Pre-Roll’s 17.46% month-over-month surge to widen basket reach despite its -0.33% year-over-year flatline. The simultaneous 10.74% year-over-year rise in Vapor Pens and 43.83% month-over-month rebound in Concentrates, both at sub-3% share, signal optionality rather than focus, suggesting Divvy is prioritizing price-led penetration (average price -34.94% year over year) to defend Flower and convert Pre-Roll trial into repeat, which implies near-term share consolidation over premium mix expansion.

Aug-2026 Rank
Flower
Oil
Pre-Roll
Vapor Pens
6
54
39
44
71
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
60.7%
$29.74
+45.0%
+3.9%
Pre-Roll
33.7%
$7.38
-0.3%
+17.5%
Oil
2.7%
$31.85
-32.3%
+4.5%
Vapor Pens
2.3%
$30.86
+10.7%
+2.2%
Concentrates
0.6%
$25.79
-43.4%
+43.8%
Divvy

Competitive Landscape

Divvy sits at #6 in AB Flower in August 2026, a climb of 6 positions from #12 year over year, and up 3 spots from #9 in May 2026, while also matching its peak rank of #6 in August 2026. Against competitors, FIGR advanced from #10 to #1 alongside 183.7% YoY sales growth, and Pure Sunfarms moved from #6 to #5 with 15.7% YoY sales growth, indicating Divvy’s ascent outpaced Pure Sunfarms on rank movement but lagged the step-change seen at FIGR; taken together, the trajectory implies Divvy has shifted from mid-pack to contender status, but future share gains will hinge on converting recent rank momentum into sustained top-5 penetration.

Divvy market ranking for AB Flower

Divvy

Notable Products

Roll Up Sativa Pre-Roll (1g) posted the steepest decline in August 2026 at -14.96% and slipped to rank 6, while Roll Up Indica Pre-Roll (0.5g) climbed 37.05% to rank 2; Blueberry (7g) added 8.38% while Sour Kush (7g) fell -9.58% at rank 5. Pre-Rolls account for six of the top ten SKUs, with Roll Up Sativa Pre-Roll (0.5g) holding rank 1 on an 11.03% gain and Black Widow Pre-Roll 10-Pack (3.5g) up 16.57% at rank 7, whereas the new Wild Cherry Infused Pre-Roll 2-Pack (2g) debuted at rank 8 without a prior-month baseline. The mixed momentum within Pre-Rolls alongside steady Flower leaders suggests a portfolio tilt toward value multi-pack and format variety that trades some single-stick velocity for laddered price points.

Product
Category
Apr-2026
May-2026
Jun-2026
Jul-2026
Aug-2026
MoM %
Roll Up Sativa Pre-Roll (0.5g)
Pre-Roll
1
1
1
1
1
+11.0%
Roll Up Indica Pre-Roll (0.5g)
Pre-Roll
2
2
5
5
2
+37.1%
Roll Up Indica Pre-Roll (1g)
Pre-Roll
6
4
2
2
3
+7.4%
Blueberry (7g)
Flower
3
7
6
6
4
+8.4%
Sour Kush (7g)
Flower
5
8
4
4
5
-9.6%
Roll Up Sativa Pre-Roll (1g)
Pre-Roll
4
3
3
3
6
-15.0%
Black Widow Pre-Roll 10-Pack (3.5g)
Pre-Roll
>10
9
7
7
7
+16.6%
Wild Cherry Infused Pre-Roll 2-Pack (2g)
Pre-Roll
>10
>10
>10
>10
8
Roll Up Sativa Pre-Roll 2-Pack (2g)
Pre-Roll
7
10
>10
8
9
+2.9%
Super Lemon Haze Milled (7g)
Flower
>10
>10
>10
>10
10
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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