Market Insights Snapshot
Divvy, a well-known cannabis brand, has seen a mixed performance across different categories and states. In Alberta, Divvy has maintained a consistent position in the Oil category, securing the 7th rank for three consecutive months (September to November 2023). However, in other categories like Concentrates, Flower, Pre-Roll, and Vapor Pens, the brand's ranking has been outside the top 20, indicating a need for improvement. The Flower category, for instance, saw a downward trend in ranking from 51 in August to 67 in November 2023. Nevertheless, sales in the Concentrates category showed a significant jump from 1319 in October to 6169 in November 2023, indicating a positive shift.
In Ontario, Divvy's performance has been relatively better, especially in the Oil and Pre-Roll categories where it has consistently maintained a position within the top 20 from August to November 2023. The brand's ranking in the Concentrates category improved from 51 in October to 29 in November 2023, a significant upward movement. However, in the Flower category, the brand's rank dropped from 29 in August to 39 in November 2023, despite maintaining steady sales. Divvy's presence in British Columbia and Saskatchewan is less prominent, with the brand's ranking missing in some categories for certain months, suggesting it was not among the top 20 brands.
In the Ontario Pre-Roll cannabis market, Divvy has maintained a relatively stable position in the top 20 brands from August to November 2023, with ranks fluctuating between 15th and 17th place. This is in contrast to Canaca, which has seen a steady decline in rank, dropping from 13th to 19th place over the same period. Meanwhile, 1Spliff and Double J's have shown significant improvement, with 1Spliff moving up from 25th to 16th place and Double J's making a remarkable leap from 35th to 18th place. Tribal, another competitor, has managed to maintain a higher rank than Divvy throughout this period, though it too has seen slight fluctuations in rank. In terms of sales, while exact numbers are not provided, it can be inferred that Divvy's sales have been relatively stable, while Canaca's have been decreasing and both 1Spliff and Double J's have been on an upward trend.
In November 2023, Divvy's top-performing product was the Pineapple Nuken Pre-Roll 12-Pack (4.2g), maintaining its number one rank from previous months with sales reaching 9820 units. The CBD Black Widow Pre-Roll 12-Pack (4.2g) held its position at second place, followed by the Sour Kush Pre Roll 12-Pack (4.2g) in third. These top three products have consistently held their ranks since August 2023. The CBD Nebula Pre-Roll 12-Pack (4.2g) secured the fourth spot, while the CBD:THC 20:20 Balanced Oil (30ml) broke into the top five for the first time in November with 2115 units sold.