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Feb-2026
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Overview
Market Insights Snapshot
Divvy's performance in the Alberta market has shown notable upward trends, especially in the Flower category. Starting from a rank of 18 in November 2025, Divvy ascended to the 7th position by February 2026, indicating a strong growth trajectory. This is further corroborated by a significant increase in sales figures, reflecting a robust consumer base and possibly effective market strategies. However, the Pre-Roll category tells a different story, with Divvy not breaking into the top 30, peaking at a rank of 68 in January 2026 before falling to 79 in February. This suggests a potential area for improvement in their product offerings or marketing efforts in this category.
In Ontario, Divvy's performance in the Flower category has seen a decline, dropping from 35th in November 2025 to 51st by February 2026. This downward trend might indicate increasing competition or shifting consumer preferences. Conversely, in the Oil category, Divvy managed to secure a position in the top 10 as of December 2025, suggesting a solid foothold in this segment. Interestingly, in Saskatchewan, Divvy's Flower category started strong at 8th in December 2025 but slipped to 15th by February 2026, while Pre-Rolls maintained a steady presence at 11th. These insights highlight Divvy's varying performance across different provinces and categories, suggesting a need for tailored strategies to capitalize on strengths and address weaknesses.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, Divvy has demonstrated a notable upward trajectory in brand ranking over recent months. Starting from the 18th position in November 2025, Divvy climbed to 14th in December, 9th in January 2026, and achieved 7th place by February. This ascent is indicative of a significant increase in market presence and consumer preference. In contrast, brands like Spinach and The Original Fraser Valley Weed Co. maintained relatively stable positions within the top 6, suggesting strong brand loyalty and consistent sales performance. Meanwhile, Broken Coast and 3Saints experienced fluctuations, with Broken Coast dropping from 7th to 9th and 3Saints maintaining a mid-tier position. Divvy's rise in rank, coupled with its increasing sales, positions it as a growing contender in the Alberta Flower market, potentially attracting consumers seeking new and emerging brands.
Notable Products
In February 2026, Roll Up Indica Pre-Roll (1g) emerged as the top-performing product for Divvy, climbing from its second-place position in January to first, with impressive sales of 12,081 units. Roll Up Sativa Pre-Roll (0.5g) slipped to second place after leading the rankings for the previous two months. Roll Up Sativa Pre-Roll (1g) maintained its consistent third-place rank, showing stability in the market. Roll Up Indica Pre-Roll (0.5g) experienced a slight decline, moving from third in December to fourth place in February. The Blueberry (7g) product remained steady at fifth place since its introduction, indicating a stable demand in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
