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Apr-2025
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Overview
Market Insights Snapshot
In Alberta, Divvy has shown a consistent performance in the Flower category, maintaining a strong presence with a slight improvement from the 16th to the 13th rank from February to April 2025. This upward trend is particularly notable given the competitive nature of the Flower category. In the Oil category, Divvy has maintained its position in the top 10, ranking 6th in both January and April 2025, showing stability in this segment. However, the Pre-Roll category in Alberta paints a different picture, with Divvy not making it into the top 30, indicating potential challenges or opportunities for growth in this segment. Meanwhile, in British Columbia, Divvy's Pre-Roll rank was absent in February, suggesting a dip in market presence, though they regained a foothold by March and April, ranking 88th and 86th respectively.
In Ontario, Divvy's performance in the Flower category has been relatively stable, with ranks hovering around the mid-20s, indicating steady demand. The Pre-Roll category in Ontario saw a marked improvement, moving from the 25th rank in January to the 22nd in April 2025, which could suggest a positive consumer response to their offerings. However, the Vapor Pens category presents a challenge, with Divvy remaining outside the top 70, hinting at potential areas for product innovation or marketing strategies to capture a larger market share. In Saskatchewan, Divvy's Flower category performance surged dramatically from a 36th rank in January to an impressive 6th rank by March, although it slightly declined to 9th by April. This significant movement underscores a successful strategy or product appeal in that region, which might be worth exploring further for insights into consumer preferences.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Divvy has demonstrated a relatively stable performance, maintaining a consistent rank between 24th and 26th from January to April 2025. Despite a slight dip in April, Divvy's sales figures have shown resilience, with only a minor fluctuation, suggesting a steady consumer base. In contrast, Carmel has been gradually climbing the ranks, moving from 29th to 24th, indicating a positive growth trajectory that could pose a future threat to Divvy's market position. Meanwhile, Holy Mountain has consistently outperformed Divvy, maintaining a rank in the low 20s, which underscores a stronger market presence. Interestingly, VOLO has experienced a decline, dropping from 22nd to 27th, which may relieve some competitive pressure on Divvy. Lastly, Sixty Seven Sins has shown significant improvement, jumping from 53rd to 26th, which could signal an emerging competitor if this upward trend continues. Overall, while Divvy remains a stable player, the dynamic shifts among competitors highlight the need for strategic adjustments to maintain and improve its market standing.
Notable Products
In April 2025, the Roll Up Indica Pre-Roll (0.5g) from Divvy emerged as the top-performing product, climbing to the number one rank with sales of 6776. The Roll Up Sativa Pre-Roll (0.5g) followed closely in second place, showing a significant rise from its fourth position in March. The CBD Black Widow Pre-Roll 12-Pack (4.2g) maintained a strong presence, holding steady at third place for the second consecutive month. Pineapple Nuken Pre-Roll 12-Pack (4.2g) took the fourth spot, consistently ranking in the top four since January. Blueberry (28g) saw a drop to fifth place, after leading the sales in February and March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
