Divvy

Data Snapshot: Apr 03, 2024
Divvy Cannabis Brand Logo
$1M+

Mar-2024

Sales

Decline

Trend

6-Month

105

Product Count

SKUs

Divvy

Overview

Divvy is a unique, low-cost cannabis brand under the Aleafia Health network, based in North York, Ontario. The brand's mission focuses on creating excellent, high-quality cannabis products while also offering great value for their consumers. As a testament to their commitment to quality and value, Divvy deals in substantial formats of dried flower products and offers integrated digital services for real-time inventory tracking.
Product Trends

Divvy Categories

Divvy Sales

Market Insights Snapshot

Divvy Historical Sales by Category

In the competitive cannabis markets of Canada, Divvy has shown varied performance across different categories and provinces. Notably, in Alberta, Divvy's Oil category has maintained a strong position within the top 10, showing a consistent rank and even an increase in sales in March 2024, suggesting a solid consumer base and preference in this category. However, the Vapor Pens category tells a different story, with a significant drop from rank 52 in December 2023 to rank 87 in March 2024, alongside a decrease in sales, indicating a potential loss of market share or consumer interest in this segment. This contrast highlights the brand's strength in certain categories while pointing to areas for improvement in others within the Alberta market.

Looking at Divvy's performance in Ontario, the brand has demonstrated a strong presence, especially in the Pre-Roll category, where it managed to stay within the top 30 brands from December 2023 to March 2024, despite a slight decline in rank. This consistent ranking, coupled with a substantial volume of sales, underscores Divvy's strong foothold in Ontario's Pre-Roll market. Conversely, the Concentrates category in Ontario shows a gradual decline in rank over the same period, which, while still remaining in the top 60, might signal challenges in maintaining its position against competitors. This mixed performance across different categories in Ontario reflects the dynamic nature of consumer preferences and the competitive landscape of the cannabis industry.

Mar-2024 Rank
Concentrates
Flower
Oil
Pre-Roll
Vapor Pens
45
65
7
69
87
65
55
51
5
27
51
46
76
86
49
Divvy

Competitive Landscape

In the competitive landscape of the Pre-Roll category in Ontario, Divvy has experienced a slight decline in its ranking over the recent months, moving from 20th in December 2023 to 27th by March 2024. This shift indicates a challenging market environment for Divvy, as it navigates through fluctuations in sales and competitive pressures. Notably, Divvy's competitors have shown varied performances; Tribal, despite a dip to 23rd in February, rebounded to 25th by March, showcasing resilience and a stronger sales recovery compared to Divvy. On the other hand, Wagners maintained a more stable position, slightly improving to 26th by March, indicating a potential threat to Divvy's market share with its consistent performance. Stunnerz demonstrated significant growth, leaping from 58th in December to 29th by March, highlighting a rapid gain in popularity and market presence which could disrupt the rankings further. Conversely, Tweed, despite not being in the top 20, showed a slight improvement in its ranking, hinting at a competitive market that Divvy must navigate carefully. The dynamics within this category suggest a highly competitive market where brands must continuously adapt to maintain or improve their rankings and sales.

Divvy market ranking for ON Pre-Roll

Divvy

Notable Products

In March 2024, Divvy's top-performing product was the Pineapple Nuken Pre-Roll 12-Pack (4.2g) within the Pre-Roll category, maintaining its number one rank consistently from December 2023 with sales reaching 6693 units. Following closely, the CBD Black Widow Pre-Roll 12-Pack (4.2g), also in the Pre-Roll category, secured the second spot, demonstrating stable performance across the months. The third position was held by Sour Kush Pre Roll 12-Pack (4.2g), ensuring that the top three products were all Pre-Rolls, indicating a strong consumer preference for this category. The THC 30 Oil (30ml) in the Oil category made a notable jump from fifth to fourth rank by March 2024, despite not being ranked in February. Lastly, the CBD:THC 20:20 Balanced Oil (30ml) entered the rankings directly at the fifth position, highlighting a growing interest in balanced oil products.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Pineapple Nuken Pre-Roll 12-Pack (4.2g)
Pre-Roll
1
1
1
1
CBD Black Widow Pre-Roll 12-Pack (4.2g)
Pre-Roll
2
2
2
2
Sour Kush Pre Roll 12-Pack (4.2g)
Pre-Roll
3
3
3
3
THC 30 Oil (30ml)
Oil
5
4
>5
4
CBD:THC 20:20 Balanced Oil (30ml)
Oil
>5
>5
>5
5
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