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Nov-2025
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Overview
Market Insights Snapshot
In the province of Alberta, Divvy's performance in the Flower category experienced some fluctuations over the months, dropping from 12th place in August to 19th in October, before slightly recovering to 18th in November. This indicates a challenging market environment or increased competition. Meanwhile, Divvy's Oil category showed more stability, maintaining a consistent top 10 presence, even improving from 7th in September to 6th in November. However, the Pre-Roll category in Alberta tells a different story, with Divvy failing to break into the top 30, indicating potential areas for improvement or shifts in consumer preferences.
In Ontario, Divvy's performance in the Flower category remained relatively stable, fluctuating slightly but maintaining a presence in the top 40. The Oil category, however, showed a notable absence in August, later entering the rankings at 8th in September, which could suggest a strategic entry or product launch. Divvy's Pre-Roll category maintained a consistent ranking, hovering around the 30th position, indicating steady demand. On the other hand, the Vapor Pens category saw a decline, with Divvy dropping out of the top 30 by October, suggesting potential challenges or shifts in consumer preferences in this segment. In Saskatchewan, Divvy's Flower category performance saw a drop from 21st in September to falling out of the top 30 by November, pointing to either increased competition or changing market dynamics.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Divvy has experienced a relatively stable yet slightly declining rank over the past few months, moving from 28th in August 2025 to 31st by November 2025. This subtle decline in rank is contrasted by the upward trajectory of competitors like Simply Bare, which improved its rank from 35th to 29th during the same period, indicating a potential shift in consumer preference. Meanwhile, MTL Cannabis saw a notable drop from 22nd to 32nd, suggesting a decline in sales performance, which could be an opportunity for Divvy to capture market share if it can address the factors contributing to its own sales dip from September to November. Additionally, Pistol and Paris made a significant leap from 41st to 30th, overtaking Divvy in November, which highlights the competitive pressure in the market. These dynamics suggest that while Divvy maintains a presence in the top 31, strategic adjustments may be necessary to regain upward momentum and counteract the gains made by competitors.
Notable Products
In November 2025, the top-performing product from Divvy was the Roll Up Indica Pre-Roll (0.5g), which climbed to the number one spot with sales reaching 10,357 units. The Roll Up Sativa Pre-Roll (0.5g), previously holding the top rank, slipped to second place. The Roll Up Sativa Pre-Roll (1g) showed significant improvement, advancing from fifth in October to third in November. The Roll Up Indica Pre-Roll (1g) maintained its fourth position, while the CBD Black Widow Pre-Roll 12-Pack (4.2g) dropped to fifth place. These shifts highlight dynamic changes in consumer preferences, with notable gains for the Roll Up Indica Pre-Roll (0.5g) over the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
