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Sep-2025
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Overview
Market Insights Snapshot
In Alberta, Divvy's performance in the Flower category has been relatively stable, maintaining a consistent rank of around 12th from July to September 2025. However, in the Oil category, Divvy has shown a steady hold on the 7th position across all four months, reflecting a stable demand for their oil products. In contrast, the Pre-Roll category in Alberta tells a different story, where Divvy was not in the top 30 in June but climbed to 64th by September. This upward trend in Pre-Roll could indicate growing consumer interest or effective marketing strategies targeting this product line.
In Ontario, Divvy's Flower category has seen a decline, dropping from 29th in June to 35th in September. This downward movement could suggest increasing competition or changing consumer preferences in the region. Meanwhile, the Pre-Roll category has shown more resilience, with Divvy maintaining a rank in the mid-20s, suggesting a stronger foothold in this segment. Interestingly, in Saskatchewan, Divvy's Flower category experienced a fluctuation, with rankings moving from 18th in June to 21st in September, indicating potential market volatility or shifts in consumer demand. This varied performance across provinces highlights the dynamic nature of the cannabis market and the importance of adapting strategies to meet regional demands.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Divvy has shown a relatively stable performance from June to September 2025, maintaining its rank within the mid-20s. Despite a slight dip in September to rank 26, Divvy's sales figures have shown resilience, with a peak in July. In comparison, Double J's consistently outperformed Divvy, holding a steady rank of 24 until a slight drop to 25 in September, indicating a competitive edge in sales volume. Meanwhile, Sixty Seven Sins experienced a notable improvement, climbing from rank 29 in June to 24 in September, suggesting a successful strategy that Divvy might consider analyzing. On the other hand, CountrySide Cannabis showed a positive trend, moving from rank 35 to 28, which could pose a growing threat to Divvy's market share if the trend continues. Overall, Divvy's stable ranking amidst fluctuating competitors highlights the importance of strategic adjustments to maintain and potentially improve its position in the Ontario Pre-Roll market.
Notable Products
In September 2025, Roll Up Sativa Pre-Roll (0.5g) maintained its position as the top-performing product for Divvy, with sales figures reaching 10,466. Roll Up Indica Pre-Roll (0.5g) secured the second spot, showing a recovery from its third-place position in August. CBD Black Widow Pre-Roll 12-Pack (4.2g) held steady at third place, consistent with its ranking in June and July. Pineapple Nuken Pre-Roll 12-Pack (4.2g) climbed to fourth place, improving from its fifth-place ranking in August. Roll Up Indica Pre-Roll (1g) dropped one spot to fifth, indicating a slight decline in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
