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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Divvy’s May 2026 category mix concentrated in Flower at 50.24% share with a month-over-month increase of 6.52% but a year-over-year decline of 1.46%, while Pre-Roll held 26.26% share with a 1.62% month-over-month dip and a 0.90% year-over-year lift. Vapor Pens jumped to 19.99% share on a 97.67% month-over-month surge and a 989.74% year-over-year increase, whereas Oil at 2.77% share rose 1.60% month over month but fell 26.82% year over year. Concentrates remained small at 0.74% share with a 19.71% month-over-month gain and a 0.59% year-over-year decline, and the brand’s average price dropped 41.60% year over year to $17.08 alongside overall brand sales up 19.94% year over year. The mix pattern implies Divvy is reallocating volume from legacy Oil and marginal Concentrates into faster-cycling Vapor Pens and stabilizing Flower, using price compression to expand reach.
With Flower still the anchor at 50.24% share and a rank of 9 in Flower in Alberta, the 6.52% month-over-month lift alongside only a 1.46% year-over-year decline suggests baseline retention while Vapor Pens’ 97.67% month-over-month and 989.74% year-over-year growth repositions the brand toward inhalables breadth. The 1.62% month-over-month decline in Pre-Roll against a 0.90% year-over-year gain indicates cannibalization risk from Vapor Pens in convenience occasions, while Oil’s 26.82% year-over-year contraction confines the brand’s wellness-oriented usage. The net effect implies Divvy’s positioning is shifting from value-led Flower/Pre-Roll toward a two-pillar portfolio of Flower stability and Vapor Pens-led trial, accepting lower price points to trade velocity for share.
Competitive Landscape
Divvy sits at #9 in AB Flower in May 2026, up one place from #10 year over year but down two spots from #7 in February 2026 to #9 in May 2026, indicating a rebound YoY alongside a recent quarter slippage. The category’s competitive bar has risen: Pure Sunfarms climbed from #5 to #1 with a 45.9% YoY sales increase while Good Supply fell from #1 to #2 amid a 21.2% YoY sales decline, and Back Forty / Back 40 Cannabis slid from #2 to #4 with a 33.6% YoY drop, which suggests Divvy’s modest rank gain is occurring in a bifurcating field where leaders consolidate and laggards retreat; the thesis is that Divvy’s slight YoY rank improvement coupled with a retreat from its March 2026 peak rank of #7 implies stabilization rather than breakout, requiring share capture from softening incumbents to re-enter the top 7.
Notable Products
Blueberry Distillate Cartridge (1g) posted the standout move in May 2026 with +124% month over month and a climb to rank 4, while Pineapple Nuken Distillate Cartridge (1g) followed at +108% and rank 5. In contrast, Roll Up Sativa Pre-Roll 2-Pack (2g) fell -43% and sat at rank 10, and Roll Up Sativa Pre-Roll (0.5g) dropped -24% at rank 2. With four of the top ten belonging to the Pre-Roll family and Vapor Pens surging past +100% growth, the mix implies a pivot toward higher-velocity inhalables where format trade-ups are accelerating basket conversion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
