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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Divvy’s category mix concentrated 56.99% of sales in Flower with a 7.18% year-over-year increase but a 7.10% month-over-month decline, while Pre-Roll at 27.20% share contracted both year-over-year by 12.12% and month-over-month by 13.89%. Vapor Pens rose to 12.03% share on a 559.23% year-over-year surge despite a 44.82% month-over-month pullback, and Oil at 3.16% share fell 17.20% year-over-year alongside a 6.67% month-over-month dip. Concentrates remained marginal at 0.62% share with an 8.74% year-over-year decline and a 26.68% month-over-month drop, while the brand-level average price fell 33.11% year-over-year against a 10.57% brand sales lift. The pattern implies mix-driven volume substitution into lower-priced segments and a volatility spike around Vapor Pens that offsets Pre-Roll softness without stabilizing month-over-month momentum.
These shifts imply Divvy is leaning on Flower scale and price elasticity to preserve growth while using Vapor Pens as a secondary growth lever, given a 559.23% year-over-year increase that did not translate into month-over-month continuity at -44.82% and coincided with Pre-Roll’s -13.89% month-over-month slide. With Flower still anchoring rank position 9 in Alberta and holding a 56.99% share contribution amid a 7.10% month-over-month dip, the brand’s positioning skews toward defending core shelf space rather than expanding breadth, as evidenced by Oil’s 17.20% year-over-year decline and Concentrates’ 26.68% month-over-month drop. The implication is a need to consolidate in Flower while smoothing volatility in Vapor Pens, because current gains rely on year-over-year surges that are not yet translating into sustained month-over-month share capture.
Competitive Landscape
Divvy sits at #9 in AB Flower in June 2026, improving 2 ranks year over year from #11, but slipping 2 positions quarter-to-date from #7 and giving back its March 2026 peak at #7; meanwhile, Pure Sunfarms moved from #4 to #1 with +20.1% YoY sales while Good Supply fell from #1 to #5 with -41.0% YoY sales, indicating competitive reshuffling at the top. Against this backdrop, Divvy’s YoY climb of 2 ranks alongside a 2-rank slide from March 2026 to June 2026 implies mid-pack momentum that is vulnerable to short-term share pressure as leaders consolidate and former leaders retreat.
Notable Products
Blueberry Distillate Cartridge (1g) posted the steepest decline at -50.46% MoM to roughly $108k, falling to rank 9, while Pineapple Nuken Distillate Cartridge (1g) slid -46.90% to rank 7; by contrast, Sour Kush (7g) rose 14.07% to rank 4 and Roll Up Indica Pre-Roll (1g) gained 14.77% at rank 2. Roll Up Sativa Pre-Roll (1g) dropped -14.71% at rank 3 and Roll Up Indica Pre-Roll (0.5g) fell -31.63% at rank 5, even as Black Widow Pre-Roll 10-Pack (3.5g) in the same format advanced 5.01% at rank 8, indicating format demand is fragmenting by pack type and size. With four of the top ten coming from Pre-Roll SKUs but showing mixed trajectories, and two Vapor Pens suffering >45% MoM pullbacks, the spend is tilting away from single-stick and vape toward mid-size Flower where Blueberry (7g) held rank 6 at -7.04% and Sour Kush (7g) expanded. The pattern implies Divvy’s product mix is consolidating around value-oriented Flower while volatility in Vapor Pens and 0.5g singles calls for assortment pruning and clearer price-tier roles.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
