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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Feather concentrated 57.28% of August 2026 sales in Oil, down 15.27% year over year and 6.02% month over month, while Vapor Pens accounted for 42.72% with a steeper 34.46% YoY and 32.58% MoM decline. The average price fell 8.21% YoY to $34.06 as Oil held a higher ticket at 36.86 versus 30.91 for Vapor Pens, indicating price compression alongside a mix tilt toward the relatively higher-priced Oil. With total brand sales down 24.69% YoY and down 51.12% versus 24 months, the sharper MoM contraction in Vapor Pens versus Oil implies a short-term mix pivot that cushions revenue per unit but cannot offset volume erosion.
The relative stability of Oil (down 6.02% MoM versus 32.58% in Vapor Pens) elevates Oil as the near-term anchor of Feather’s positioning, suggesting portfolio emphasis where price points of 36.86 can partially counter an 8.21% YoY price decline. Because Vapor Pens carry 42.72% of the mix yet fell 34.46% YoY, Feather’s differentiation should shift toward Oil use cases and formats where conversion and retention are less volatile, while selectively pruning Vapor Pens where price compression to 30.91 and rank visibility in Vapor Pens in British Columbia (rank unavailable) limit upside.
Competitive Landscape
Feather sits at rank #80 in BC Vapor Pens in August 2026, improving 10 positions from #90 in May 2026 and sitting 19 spots below its peak of #61 in January 2026; meanwhile, category leaders widened the gap as Spinach climbed year over year to #1 (from #3) while growing sales by 242.25%, and BoxHot rose to #2 from #1 with 15.36% YoY sales growth. With General Admission holding #3 after a +2 YoY rank move and 5.10% YoY sales growth, Feather’s recent 10-rank quarter-over-quarter improvement contrasts with a longer-term slide of 19 ranks from its January 2026 peak, implying the brand is stabilizing off the lows but has not reversed the multi-month share loss trajectory.
Notable Products
Juicy Rouge Distillate Cartridge (1g) posted the steepest movement in August 2026 with an -80.6% month-over-month decline and slid to rank 5, while Orange Citrus THC Rapid Spray (8.23ml) surged +118.5% MoM to seize rank 1. THC Dose Control Spray (8.23ml) fell -23.2% MoM yet held rank 2, and Blue Mystic Haze Distillate Cartridge (1g) rose +28.0% MoM to rank 3. With three Vapor Pens in the top six but mixed momentum (+28.0% at rank 3 versus -80.6% at rank 5), the tilt toward Oils at ranks 1 and 2 implies Feather’s mix is pivoting to fast-acting sprays while pruning weaker pen SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
