.svg){kind=small}
Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Feather’s mix in June 2026 is split between Vapor Pens at 51.54% share and Oil at 48.46% share, with Vapor Pens up 48.55% year over year while Oil fell 15.63% year over year. Month over month, both categories expanded—Vapor Pens up 75.46% and Oil up 84.12%—but average price for the brand declined 7.41% year over year to $33.56, indicating volume-led gains rather than pricing. The pattern implies June 2026 growth is being carried by a rapid rebound across both inhalable formats, with Vapor Pens now the larger share holder yet Oil delivering similar month-over-month acceleration, setting up a two-pillar mix instead of a single-category dependence.
With Vapor Pens overtaking at 51.54% and Oil close behind at 48.46%, Feather’s positioning tilts toward high-velocity, lower-price-point movement as Vapor Pens’ 48.55% year-over-year growth and Oil’s 15.63% decline combine with a 7.41% brand-wide price compression. The concurrent 75.46% month-over-month rise in Vapor Pens and 84.12% in Oil suggests June 2026 demand concentrated in quick-turn formats where price elasticity supports volume capture, implying Feather can prioritize cross-format merchandising and pack-price architecture to defend share while maintaining flexibility if either category’s momentum normalizes.
Competitive Landscape
Feather sits at #18 in ON Oil in June 2026, unchanged YoY from #18, after improving 5 positions from #23 in March 2026 and sitting below its #16 peak in February 2026; meanwhile, Mod climbed from #2 to #1 while Redecan fell from #1 to #2 alongside a -29.23% YoY sales decline, and ufeelu advanced from #6 to #5 with a 39.37% YoY increase, signaling that Feather’s flat YoY rank amid upward and downward competitor swings implies steadier share retention than last year but limited momentum to break back toward its #16 peak without a mix or pricing shift.
Notable Products
Orange Citrus THC Rapid Spray (8.23ml) posted the standout move with a +1,014% month-over-month surge to $2,919 and entered June 2026 at rank 4, while Hawaiian Smash Distillate Cartridge (1g) jumped +638% to rank 3 from outside prior contention. THC Dose Control Spray (8.23ml) held rank 1 with +47% MoM, whereas Blue Mystic Haze Distillate Cartridge (1g) slipped -5% MoM at rank 2. With two Oil sprays in the top four and three Vapor Pens in the top five, the concentration signals a barbell mix where rapid-onset Oil formats are spiking alongside flavorful Vapor Pens, implying Feather is tilting assortment toward fast-acting sprays while keeping cartridges as volume anchors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
