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Nov-2025
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Overview
Market Insights Snapshot
Feather has made notable strides in the cannabis oil category within Ontario. After not ranking in the top 30 brands for several months, Feather impressively entered the list at the 18th position in November 2025. This entry into the rankings signifies a positive movement and suggests a growing consumer acceptance and demand for Feather's products in this category. The sales figures for November indicate a substantial increase compared to previous months, reflecting a successful market penetration strategy.
The absence of Feather from the top 30 rankings in the months leading up to November may have initially indicated a slower market entry or competitive challenges within the oil category in Ontario. However, their eventual breakthrough suggests that Feather might have implemented strategic changes or marketing efforts that resonated well with consumers. The brand's ability to climb into the rankings could be a precursor to further growth, hinting at potential upward momentum in the coming months if the current trajectory continues.
Competitive Landscape
In the competitive landscape of the oil category in Ontario, Feather has shown a notable entry into the top 20 brands, securing the 18th position in November 2025. This marks a significant improvement for Feather, as it was not ranked in the top 20 in the preceding months. In contrast, Solei maintained a consistent 17th rank from August to November 2025, indicating stable performance slightly ahead of Feather. Meanwhile, Divvy experienced a slight decline, moving from 8th to 9th position between September and October 2025, yet it remains significantly ahead in terms of rank. The absence of Peace Naturals and High Plains from the rankings in the latter months suggests a potential decrease in their market presence. Feather's emergence in the rankings could indicate a positive trend in sales and brand recognition, positioning it as a rising competitor in the Ontario oil market.
Notable Products
In November 2025, Feather's top-performing product remained the THC Dose Control Spray (8.23ml) in the Oil category, maintaining its number one rank since August, despite a slight decrease in sales to 148 units. The Melon Bubble CO2 Disposable (1g) in the Vapor Pens category held steady at the second rank, showing consistent performance over the past few months. The Orange Citrus THC Rapid Spray (8.23ml) retained its third-place position, having climbed from fourth in September. Hawaiian Smash THC Rapid Spray (8.23ml) improved its ranking to fourth, up from fifth in previous months. New to the top five is the Melon Bubble THC Rapid Oil Spray (8.23ml), which entered the rankings at fourth place in November, indicating a positive reception in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
