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Sep-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In September 2026, Feather’s category mix skewed heavily toward Oil at 83.38% share, while Vapor Pens represented 16.62% share; this concentration coincided with a year-over-year decline of 51.11% in Oil versus a steeper 77.75% year-over-year drop in Vapor Pens, and month-over-month contractions of 2.38% and 74.06%, respectively. Despite an average price down 3.22% year over year to $34.57, the top market was British Columbia, and the rank in Vapor Pens was unreported, implying that the brand’s visibility within its historical anchor category deteriorated alongside a sharp rebalancing toward Oil.
The simultaneous 74.06% month-over-month decline in Vapor Pens and only a 2.38% month-over-month pullback in Oil, combined with a 59.22% year-over-year brand sales contraction, imply a defensive repositioning toward Oil that sacrifices presence in Vapor Pens. With Vapor Pens share now at 16.62% against Oil at 83.38% and an average price trimmed 3.22% year over year, the pattern suggests Feather is prioritizing unit retention in Oil over breadth, which likely weakens discovery in pen-led baskets and raises the risk that September 2026 mix shifts become path-dependent rather than seasonal corrections.
Competitive Landscape
Feather sits at rank #94 in BC Vapor Pens for September 2026, sliding 19 positions from #75 in June 2026 and down 38 positions from its peak rank of #56 in January 2026; without a year-over-year rank available, the intra-year decline contrasts with BoxHot holding #1 with a 35.9% YoY sales increase and Spinach climbing to #2 from #3 alongside a 178.7% YoY sales gain. Meanwhile, General Admission sits at #3 despite a 13.9% YoY sales drop, and 1964 Supply Co advanced to #4 from #11 with a 91.1% YoY lift, indicating competitive momentum is concentrating at the top while Feather’s downward rank trajectory implies share is consolidating away from the long tail unless retention or re-entry tactics reverse the slide.
Notable Products
Blue Mystic Haze Distillate Cartridge (1g) posted the steepest move in September 2026 with an -88.4% MoM drop as it slid to rank 5, while Orange Citrus THC Rapid Spray (8.23ml) fell -25.9% MoM at rank 2. THC Dose Control Spray (8.23ml) held rank 1 with a -1.6% MoM dip, and Juicy Rouge Distillate Cartridge (1g) rose 38.2% MoM to rank 3. With three of the top four ranks occupied by Oil sprays and Vapor Pens split between a collapse at rank 5 and a rebound at rank 3, the pattern implies Feather’s mix is tilting toward dose-control Oils with selective Vapor Pen bets rather than a broad pen push.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
