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Oct-2025
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Overview
Market Insights Snapshot
Feather's performance in the Oil category in Ontario has shown some fluctuations over the months. In July 2025, Feather was ranked 20th, with sales reaching a notable figure of 12,106 units. However, in the subsequent months, Feather did not maintain a position within the top 30 brands, indicating a decline in its competitive standing within the market. This drop out of the top rankings suggests challenges in maintaining market presence or possibly increased competition from other brands in the Oil category.
It's noteworthy that Feather's absence from the top 30 rankings in Ontario from August to October 2025 could be viewed as a concern for the brand's market strategy and penetration. The lack of ranking data for these months implies that Feather needs to reassess its approach to regain visibility and consumer interest in the region. While the initial ranking in July was promising, sustaining such a position is crucial for long-term success, especially in a competitive market like Ontario's cannabis industry.
Competitive Landscape
In the competitive landscape of the oil category in Ontario, Feather experienced a notable absence from the top 20 rankings from August to October 2025, after securing the 20th position in July. This suggests a decline in market presence, potentially impacting sales momentum. In contrast, Solei maintained a consistent presence, holding steady at 17th place from July to October, indicating a stable market position despite a slight sales dip in August. Meanwhile, High Plains showed a downward trend, dropping from 18th in July to being absent from the rankings by September, mirroring Feather's trajectory but starting from a higher initial rank. Peace Naturals did not appear in the rankings from July to October, suggesting a lesser competitive threat in this period. These dynamics highlight the competitive pressures Feather faces, emphasizing the need for strategic adjustments to regain and sustain market visibility.
Notable Products
In October 2025, Feather's top-performing product was the THC Dose Control Spray (8.23ml) in the Oil category, maintaining its first-place rank from previous months with sales of 193 units. The Blue Mystic Haze Distillate Disposable (1g) in the Vapor Pens category climbed to the second position from being unranked in September, indicating a resurgence in popularity. The Melon Bubble CO2 Disposable (1g), also in the Vapor Pens category, maintained its second-place ranking from September. Orange Citrus THC Rapid Spray (8.23ml) in the Oil category rose to third position from being unranked in August, showing consistent improvement. The Melon Bubble THC Rapid Oil Spray (8.23ml) entered the rankings in fourth place, highlighting a successful market introduction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
