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Dec-2025
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Overview
Market Insights Snapshot
Feather has shown varied performance across different categories and states, with notable differences in their market presence. In British Columbia, Feather's presence in the Vapor Pens category was not strong enough to place them in the top 30 brands from September to December 2025. This indicates that while they may have some sales, they are not yet a leading contender in this competitive category in British Columbia. The absence from the top rankings could suggest either a need for strategic adjustments or a highly competitive market landscape that Feather is navigating.
In contrast, Feather's performance in Ontario within the Oil category shows a more promising picture. By October 2025, Feather secured the 18th position, which signifies a substantial presence in this category. This ranking showcases Feather's potential strength and growing influence in Ontario's oil market. However, the lack of data for subsequent months makes it challenging to determine if this was a peak or part of a consistent upward trend. This variation in performance across states and categories highlights Feather's need to tailor its strategies to different market dynamics.
Competitive Landscape
In the competitive landscape of Vapor Pens in British Columbia, Feather faces a dynamic market environment. As of December 2025, Feather entered the top 20 brands, securing the 65th rank, a notable achievement given its absence in the rankings for the preceding months. This entry suggests a positive directional trend in sales, although it trails behind brands like 7 Acres and Juicy Hoots, which have seen fluctuating ranks but generally higher sales volumes. For instance, 7 Acres maintained a consistent presence in the rankings, albeit with a significant drop from 29th in September to 60th by December. Meanwhile, Juicy Hoots experienced a spike to 10th place in October before descending to 69th by December, indicating volatility in consumer preferences. Feather's emergence in the rankings amidst such competition highlights its potential to capture market share, especially as it outpaces Phant, which entered the rankings at 71st in December. This suggests Feather's strategic positioning and potential for growth in the coming months.
Notable Products
In December 2025, Feather's top-performing product was the Blue Mystic Haze Distillate Cartridge (1g) in the Vapor Pens category, maintaining its rank at the top spot with sales of 264 units. The Melon Bubble Haze Distillate Cartridge (1g) also reached the number one position in December, indicating strong performance in the Vapor Pens category. The THC Dose Control Spray (8.23ml) experienced a slight drop to second place, despite being the top product in previous months. The Blue Mystic Haze Distillate Disposable (1g) climbed to third place, marking an improvement from its previous unranked status. Meanwhile, the Orange Citrus THC Rapid Spray (8.23ml) consistently held the third rank in the Oil category, though its sales figures have declined over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
