Market Insights Snapshot
Feather, a notable cannabis brand, has shown varied performance across different states and categories. In the Oil category, the brand has maintained a steady presence in British Columbia, ranking 13th and 14th over the period from July to October 2023. However, in Alberta, Feather's ranking fluctuated between 18th and 23rd, with a noticeable drop in sales in September 2023. The situation was less promising in Ontario, where the brand's ranking slipped from 12th to 28th over the same period. A missing ranking for Feather in the Oil category in Saskatchewan in October 2023 indicates that the brand did not make the top 20 for that month.
Turning to the Vapor Pens category, Feather's performance was generally consistent in British Columbia, with the brand maintaining a ranking in the early to mid-twenties. In Alberta, the brand's ranking hovered around the late twenties, with a slight increase in sales in August 2023. However, in Ontario, Feather's ranking varied widely, reaching as high as 30th in September 2023 but dropping to 40th the following month. In Saskatchewan, Feather's ranking in this category declined significantly from 22nd to 48th, reflecting a substantial decrease in sales. The brand's overall performance in the Vapor Pens category suggests a need for strategic adjustments in certain markets.
In the Vapor Pens category in Ontario, Feather has seen a fluctuating rank over the months of July to October 2023, indicating a dynamic competitive landscape. In July, Feather was not in the top 20, but by September, it had climbed to 30th place, only to fall back out of the top 20 in October. This suggests that while Feather is making strides, it has yet to solidify its position among the leading brands. In comparison, Weed Me and Sticky Greens have also been outside the top 20, but have shown a more consistent upward trend in rank. Roilty Concentrates and Dymond Concentrates 2.0, on the other hand, have seen their ranks fall over the same period. In terms of sales, Feather's performance has been stronger than Weed Me and Sticky Greens, but lower than Roilty Concentrates and Dymond Concentrates 2.0.
In October 2023, the top-selling product from Feather was the Melon Bubble Haze Distillate Cartridge (1g), maintaining its number one spot from previous months. The Melon Bubble Haze Distillate Vape Kit (0.5g) took second place, bouncing back from its third-place position in September. The Melon Bubble Haze Distillate Disposable (1g) came in third, slipping one spot from its second-place position in September. The Tahoe OG Kush Distillate Vape Kit (0.5g) and Hawaiian Smash Distillate Cartridge (1g) rounded out the top five, ranking fourth and fifth respectively. Notably, sales for the Melon Bubble Haze Distillate Cartridge (1g) reached 3,387 units, leading the pack by a significant margin.