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Aug-2025
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Overview
Market Insights Snapshot
Feather, a cannabis brand known for its oil products, has shown a notable presence in the province of Ontario. In June 2025, Feather secured the 18th position in the oil category, but experienced a slight dip to the 20th position by July 2025. This movement suggests a competitive market environment where Feather is striving to maintain its standing. Interestingly, Feather was not ranked in May 2025, indicating that it was not among the top 30 brands in Ontario's oil category at that time, which could be seen as a challenge for the brand to overcome. However, the brand's ability to break into the top 20 by June highlights its potential for growth and adaptability in the market.
The sales figures for Feather in Ontario demonstrate a positive trajectory, with sales increasing from June to July 2025. This upward trend reflects the brand's growing appeal among consumers in the oil category. The absence of a rank in August 2025 could be interpreted in various ways, either as a setback or a strategic shift in focus. Without the exact ranking data for August, it's challenging to pinpoint the exact cause of this absence, but it does raise questions about the brand's market strategy and performance consistency. Overall, Feather's journey in Ontario's cannabis oil market underscores the dynamic nature of the industry and the brand's efforts to establish a solid foothold.
Competitive Landscape
In the Ontario oil category, Feather has experienced fluctuating rankings over the summer of 2025, with its position dropping from 18th in June to 20th in July, before disappearing from the top 20 in August. This decline in rank suggests a competitive pressure from brands like High Plains, which entered the top 20 in July and maintained its position in August, indicating a potential increase in consumer preference or market penetration. Meanwhile, Peace Naturals did not appear in the top 20 during this period, suggesting a less aggressive competitive threat. Feather's sales figures show a notable increase from June to July, but the absence in August's rankings could imply a need for strategic adjustments to regain market share and visibility in the competitive Ontario oil market.
Notable Products
In August 2025, Feather's top-performing product was the THC Dose Control Spray (8.23ml) in the Oil category, maintaining its number one rank for four consecutive months with sales of 162 units. The Melon Bubble Haze Distillate Cartridge (1g) in the Vapor Pens category also held steady at the second position, although its sales decreased from the previous month. Notably, the Blue Mystic Haze Distillate Disposable (1g) climbed to third place with a significant sales increase, marking its first appearance in the rankings since May 2025. The Melon Bubble CO2 Disposable (1g) improved its position to fourth place, showing a steady increase in sales over the months. Meanwhile, the Hawaiian Smash THC Rapid Spray (8.23ml) dropped to fifth place, indicating a decrease in popularity compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
