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Sep-2025
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Overview
Market Insights Snapshot
Feather has shown a notable presence in the oil category within the Ontario market. In June 2025, Feather held the 18th position, which slightly decreased to the 20th position by July 2025. This movement indicates a competitive landscape in the oil category where Feather is striving to maintain its standing. Despite the drop in ranking, Feather experienced an increase in sales from June to July, suggesting that while their market share may have shifted, consumer interest or market demand for their products continued to grow during this period.
Interestingly, Feather did not appear in the top 30 rankings for August and September 2025 in the oil category in Ontario. This absence could be interpreted as a challenge for the brand, as it suggests a significant shift in competitive dynamics or consumer preferences during these months. The lack of a ranking in these months indicates that Feather might need to reassess its strategies to regain its foothold in the market. Understanding these movements can provide insights into the brand's performance and the evolving trends within the cannabis oil category in Ontario.
Competitive Landscape
In the competitive landscape of the oil category in Ontario, Feather has experienced fluctuations in its market position, notably dropping out of the top 20 brands by September 2025. In June 2025, Feather held the 18th rank, but by July, it slipped to 20th, and by August and September, it was no longer in the top 20. This decline in rank suggests a downward trend in sales performance, contrasting with competitors like Solei, which maintained a steady presence, consistently ranking 17th from June to September. Meanwhile, High Plains entered the rankings in July at 18th and dropped to 20th by August, indicating a similar struggle to maintain a strong market position. The absence of Peace Naturals from the top 20 throughout the period further highlights the competitive pressures within the market. These dynamics underscore the need for Feather to reassess its strategies to regain its foothold in the Ontario oil market.
Notable Products
For September 2025, Feather's top-performing product was the THC Dose Control Spray (8.23ml) in the Oil category, maintaining its consistent first-place ranking throughout the past four months, with sales reaching 213 units. The Melon Bubble Haze Distillate Cartridge (1g) in Vapor Pens also held steady at the second position, although its sales slightly decreased compared to previous months. The Melon Bubble CO2 Disposable (1g), another Vapor Pens product, climbed to third place from fourth in August, showing a notable increase in sales. Orange Citrus THC Rapid Spray (8.23ml) in Oil, which reappeared in the rankings, secured the fourth position. Hawaiian Smash THC Rapid Spray (8.23ml) remained in fifth place, despite a significant drop in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
