Feather

Data Snapshot: Apr 04, 2024
Feather Cannabis Brand Logo
$100K+

Mar-2024

Sales

Decline

Trend

6-Month

35

Product Count

SKUs

Feather

Overview

Feather is a leading cannabis company in Canada, helmed by CEO Patrick Lehoux, known for its pioneering work in the industry. The brand stands out with its design-patented vaporizer hardware, THC/CBD rapid sprays, and other lifestyle-oriented cannabis products. Having formed a partnership with Organigram, an innovative Edison brand, and conducting regular events and promotional activities, Feather seeks to align its innovative cannabis offerings with consumer preferences.
Product Trends

Feather Categories

Feather Sales

Market Insights Snapshot

Feather Historical Sales by Category

In the competitive landscape of cannabis products, Feather's performance across various categories and states/provinces presents a mixed bag of results. In the oil category, Feather has shown a relatively stable position within Alberta, British Columbia, and Ontario, maintaining rankings within the top 25 for the observed months, albeit with a slight downward trend in Alberta and Ontario but a consistent performance in British Columbia. Notably, the brand experienced a significant rebound in sales in Alberta from February to March 2024, jumping from 1500 to 4788 units sold. However, in Saskatchewan, the brand's oil products were absent from the rankings for two months, only to reappear without improvement in rank, which could indicate challenges in maintaining market presence or consumer interest in this region.

On the other hand, the vapor pens category tells a story of greater struggle for Feather across the board. Despite starting from a stronger position than in the oil category, Feather has seen a consistent decline in rankings in all reported provinces, including Alberta, British Columbia, and Ontario, with rankings slipping further away from the top 30 by March 2024. This downward trend is particularly concerning in a competitive category like vapor pens, where brand visibility and ranking can significantly influence consumer choice. Saskatchewan presents the most dramatic decline, with Feather's vapor pens plummeting to rank 69 by March 2024, coupled with a sharp decrease in sales. This suggests that Feather may need to reassess its strategy in the vapor pens market to regain lost ground and improve its standing among consumers in these regions.

Mar-2024 Rank
Oil
Vapor Pens
21
54
14
47
22
55
24
69
Feather

Competitive Landscape

In the competitive landscape of the Vapor Pens category within Ontario, Feather has experienced fluctuations in its ranking over the recent months, indicating a dynamic position amidst its competitors. From December 2023 to March 2024, Feather's rank slightly improved, moving from 46th to 55th position, showcasing a resilience in a competitive market. Notably, AMBR has shown significant strength, improving its rank from 49th to 52nd and outperforming Feather in terms of sales growth and market position. Conversely, Pura Vida, despite its higher rank in January 2024 (43rd), saw a decline to 54th by March, closely aligning with Feather's performance but ultimately surpassing it in sales. Dymond Concentrates 2.0 and 7 Acres also remain notable competitors, with their ranks fluctuating in proximity to Feather, suggesting a tightly contested segment. This competitive analysis underscores the importance of strategic positioning and innovation for Feather to enhance its market share and rank amidst these dynamic shifts.

Feather market ranking for ON Vapor Pens

Feather

Notable Products

In March 2024, Feather's top-selling product was the Melon Bubble Haze Distillate Cartridge (1g) from the Vapor Pens category, maintaining its top position from February with sales figures reaching 1157 units. The second spot was taken by Orange Citrus THC Rapid Spray (8.23ml) in the Oil category, marking a significant rise from its previous fourth position in February, showcasing a growing consumer interest. The Juicy Rouge Distillate Disposable (1g), also from the Vapor Pens category, ranked third, dropping one position from the previous month, indicating a slight decline in its popularity. The Blue Mystic Haze Distillate Disposable (1g) saw an improvement, moving from fifth to fourth place, suggesting an increase in consumer preference within the Vapor Pens category. Notably, the Key Lime Fly Distillate Cartridge (1g) entered the rankings directly in the fifth position, highlighting a new preference among Feather's offerings.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Melon Bubble Haze Distillate Cartridge (1g)
Vapor Pens
2
2
1
1
Orange Citrus THC Rapid Spray (8.23ml)
Oil
>5
4
4
2
Juicy Rouge Distillate Disposable (1g)
Vapor Pens
3
3
2
3
Blue Mystic Haze Distillate Disposable (1g)
Vapor Pens
5
>5
5
4
Key Lime Fly Distillate Cartridge (1g)
Vapor Pens
>5
>5
>5
5
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