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Where to Buy
Highlights is stocked at 26 licensed dispensaries across Nevada, with the deepest coverage in Las Vegas, Henderson, North Las Vegas, Ely, and Fallon. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Highlights concentrated 99.95% of July 2026 sales in Flower, up 282.86% year over year and 172.80% month over month, while Vapor Pens slipped to 0.05% share with a 55.64% month-over-month decline and no year-over-year baseline. Average price rose 49.18% year over year to $39.37 alongside a Flower average of $39.41, indicating mix-led and price-led expansion occurring simultaneously; the thesis is that demand is consolidating into a single category where both volume and price are rising faster than the residual line can retain share.
Within Flower in Nevada, Highlights held rank 22, implying mid-pack visibility despite a 283.06% brand-level year-over-year sales increase and a 94.76% two-year gain, and the 172.80% month-over-month Flower surge suggests a tactical window to climb multiple rank positions if sustained. The combination of a 0.05% Vapor Pens share and a 49.18% average price lift points to pricing power in Flower rather than diversified appeal, so the positioning implication is to double down on Flower where rank 22 leaves headroom for share capture while using limited Vapor Pens presence as optionality rather than a growth driver.
Competitive Landscape
Highlights ranks #22 in NV Flower in July 2026, improving 35 positions year over year from #57 and rising 42 ranks from April 2026’s #64, while still trailing its peak of #19 from November 2024; by comparison, STIIIZY advanced from #2 to #1 with 31.54% YoY sales growth and RYTHM slipped from #1 to #2 with a 12.69% YoY sales decline, indicating Highlights’ climb is occurring amid a reshuffle at the very top that reduces pressure from the former leader and raises the bar set by the new #1.
Notable Products
Cheddar Cheeze Bud (14g) delivered the headline move in July 2026 with a 993.7% month-over-month surge while landing at rank 2, and Cereal Milk (3.5g) followed with a 480.3% gain at rank 2, indicating two distinct pack sizes breaking into the same tier of prominence. Jenny Kush (14g) added a 51.6% lift at rank 4, and Scotch & Soda Smalls (14g) jumped 223.8% at rank 7, while Purple Cake Batter (14g) held rank 1 without a reported MoM rate, suggesting stability at the top alongside volatile risers. Eight of the top ten are Flower SKUs, and three of those are 14g smalls or value-oriented variants, concentrating momentum in larger-format Flower even as a 3.5g SKU enters the upper ranks. The pattern implies Highlights is tilting assortment and demand toward 14g Flower value plays while selectively activating smaller formats to capture incremental occasions, a mix that points to price-pack architecture as the main commercial lever.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
