Oct-2024
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Overview
Market Insights Snapshot
Hippie Hounds has shown varied performance across different states and product categories, with notable movements in their rankings. In Missouri, the brand has been active in the Edible category but struggled to maintain a consistent presence in the top 30. For instance, they dropped out of the top 30 rankings in October 2024 after fluctuating between ranks 44 and 50 in the preceding months. This indicates a potential challenge in sustaining competitiveness in this market segment, despite a noticeable peak in sales during August 2024.
Their absence from the top 30 in October 2024 in Missouri’s Edible category highlights a downward trend that could point to increased competition or shifting consumer preferences. This decline is particularly significant given their brief improvement in August, suggesting that while there was a momentary boost, it was not enough to secure a lasting position. This performance pattern could serve as a critical insight for stakeholders evaluating Hippie Hounds' market strategies and adaptability in a dynamic cannabis landscape.
Competitive Landscape
In the Missouri edible cannabis market, Hippie Hounds has experienced fluctuating rankings over the past few months, indicating a competitive landscape that presents both challenges and opportunities. Notably, Hippie Hounds improved its rank from 50th in July 2024 to 44th in August 2024, suggesting a positive reception or effective marketing strategies during that period. However, by September 2024, the brand's rank slipped back to 49th, and it was absent from the top 20 in October 2024, highlighting potential volatility or increased competition. In contrast, Plume Cannabis (MO) maintained a relatively stable presence, ranking 30th in July and only dropping to 36th by September, before also not appearing in the top 20 in October. Meanwhile, The Standard did not rank in the top 20 throughout this period, indicating a less competitive position in comparison. These dynamics suggest that while Hippie Hounds has shown the capability to climb the ranks, sustaining that momentum against competitors like Plume Cannabis (MO) remains a challenge, emphasizing the need for strategic adjustments to capture and retain market share.
Notable Products
In October 2024, the top-performing product for Hippie Hounds was CBD K9 Treats 30-Pack (300mg CBD) in the Edible category, maintaining its consistent first-place ranking from previous months despite a notable drop in sales to 97 units. Following closely, CBD Hemp infused Pet Treats (10mg CBD) climbed to second place, showing a steady increase in sales over the months. The CBD K9 Full Spectrum Tincture (500mg CBD) and K9 High CBD Full Spectrum Tincture (1000mg CBD, 30ml) both secured the third position, indicating a stable preference for tinctures, with no change in their rankings from September. Meanwhile, the CBD K9 Treats 30-Pack (150mg CBD) experienced a decline, dropping to fourth place. Overall, the rankings highlight a strong preference for edibles among customers, with tinctures maintaining a solid foothold in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.