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Sep-2024
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Overview
Market Insights Snapshot
In the Canadian market, Bhang has shown notable stability and growth across different provinces, particularly in the edible category. In British Columbia, Bhang maintained a consistent position around the 14th and 15th ranks from June to September 2024, with a slight uptick in sales in September. Meanwhile, in Ontario, Bhang has held steady at ranks 11 and 13 during the same period, although there was a gradual decline in sales. In contrast, Saskatchewan saw Bhang climb from 12th to 8th place, indicating a positive trend with increasing sales figures. This upward movement in Saskatchewan suggests a growing consumer preference for Bhang's products in that region.
In the United States, Bhang's performance in Missouri presents a different scenario. The brand was absent from the top 30 rankings in June 2024 but made an entry at the 51st position in July, improving slightly to rank 47 in both August and September. This indicates a challenging market environment in Missouri, where Bhang is striving to establish a stronger foothold. The fluctuation in sales figures, with a noticeable dip in September, further underscores the competitive landscape in Missouri's edibles category. Despite the challenges, Bhang's persistence in maintaining its presence could hint at potential opportunities for growth in the future.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ontario, Bhang has experienced some fluctuations in its ranking over the past few months, maintaining a steady position at 11th place in June and September 2024, while dropping slightly to 13th in July and August. This consistency suggests a stable market presence, even as sales have shown a gradual decline. In contrast, Fly North has demonstrated a notable upward trajectory, improving its rank from 13th in June to 9th in September, with sales increasing significantly during the same period. Meanwhile, No Future consistently outperformed Bhang, holding a top 10 position and achieving higher sales figures each month. Despite these challenges, Bhang remains competitive against brands like Chowie Wowie, which has seen similar rank stability but with a sharper sales decline in September. As the market evolves, Bhang's ability to maintain its rank amidst these dynamics highlights its resilience, though it faces increasing pressure from rising competitors.
Notable Products
In September 2024, Bhang's top-performing product was the THC Dark Chocolate Bar 4-Pack (10mg), maintaining its number one rank for the fourth consecutive month with sales reaching 16,014 units. The THC Milk Chocolate Bar 4-Pack (10mg) consistently held the second position, although its sales declined compared to August. The Cookies and Cream White Chocolate Bar (10mg) remained in third place, showing stable sales figures over the months. The CBD/THC 1:1 Caramel Dark Chocolate Bar (10mg CBD, 10mg THC) also maintained its fourth position, with a slight decrease in sales from August. Lastly, the Toffee and Salt Milk Chocolate Bar (10mg) continued to rank fifth, experiencing a gradual decline in sales since June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
