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Dec-2025
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Overview
Market Insights Snapshot
Bhang's performance in the British Columbia market within the Edible category shows a slightly fluctuating trend over the last few months of 2025. Starting from a rank of 12 in September, Bhang improved to 11 in October but then experienced a slight drop back to 14 by December. This indicates a competitive market where Bhang is managing to stay in the top 15, although not consistently improving its position. The sales figures reflect some volatility, with a notable dip in October followed by a recovery in the subsequent months, suggesting potential seasonal or market-specific factors at play.
In contrast, Bhang's performance in the Ontario market demonstrates remarkable consistency, maintaining an 11th-place rank in the Edible category across the same period. This stability suggests a strong foothold in the Ontario market, where Bhang appears to have established a loyal customer base or effective distribution strategy. The sales numbers for Ontario showed a steady increase, particularly in December, which may indicate successful marketing efforts or product launches that resonated well with consumers. Such consistent ranking and sales growth point to Bhang's solid positioning in Ontario, highlighting a stark difference from its performance in British Columbia.
Competitive Landscape
In the Ontario edible market, Bhang consistently held the 11th rank from September to December 2025, indicating a stable position amidst fluctuating competition. Notably, Foray maintained a slight edge over Bhang, ranking 10th in the last three months of 2025, although their sales figures were closely aligned, with Bhang seeing a significant sales increase in December. Meanwhile, Chowie Wowie experienced a dip in December, falling to 12th place, which could be an opportunity for Bhang to capitalize on shifting consumer preferences. Interestingly, Woody Nelson showed a notable rise, climbing to 9th place by December, driven by a substantial sales surge, suggesting a growing competitive threat. HighXotic remained consistently behind Bhang, ranked 13th throughout the period, indicating a less immediate competitive pressure. These dynamics highlight the importance for Bhang to focus on strategic marketing and product differentiation to enhance its market position amidst these evolving competitor movements.
Notable Products
In December 2025, Bhang's top-performing product was the THC Milk Chocolate Bar 4-Pack (10mg), maintaining its position as the number one ranked product for four consecutive months, with sales reaching 17,888 units. The THC Dark Chocolate Bar 4-Pack (10mg) consistently held the second spot throughout the same period, demonstrating solid demand. The CBD/THC 1:1 Caramel Dark Chocolate Bar (10mg CBD, 10mg THC) also retained its third-place ranking, showing a notable increase in sales from previous months. The Cookies and Cream White Chocolate Bar (10mg) and THC Milk Chocolate (10mg) remained steady at fourth and fifth places, respectively. Overall, the rankings for these top products have shown remarkable stability, with each product maintaining its position since September 2025, reflecting strong consumer preference and sustained market performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
