Bhang

Data Snapshot: Jul 04, 2024
Bhang Cannabis Brand Logo
$100K+

Jun-2024

Sales

Decline

Trend

6-Month

38

Product Count

SKUs

Bhang

Overview

Bhang is a renowned global cannabis brand, renowned for its high-quality, chef-curated, chocolate cannabis edibles — regarded as the best-selling in North America. Leveraging a decade-long experience in the industry, the company continues to expand its cannabis Consumer Packaged Goods (CPG) portfolio while maintaining a particular focus on natural ingredients and bold flavors. Notably, Bhang also offers a reward program, ensuring customer loyalty and consistent engagement with their consumer base.
Product Trends

Bhang Categories

Bhang Sales

Market Insights Snapshot

Bhang Historical Sales by Category

Bhang's performance across different states and provinces has shown notable trends over the past few months. In British Columbia, Bhang's ranking in the Edible category has remained relatively stable, fluctuating slightly between 14th and 16th place from March to June 2024. This consistency indicates a steady demand for their products despite a minor dip in sales in April and May. Conversely, in Ontario, Bhang maintained an 11th place ranking for most of the period, only dropping to 13th in May before bouncing back to 11th in June. This rebound suggests a resilient market presence and a strong consumer base in the province.

In Saskatchewan, Bhang's rankings have shown more variability, starting at 8th place in March and shifting to 11th by April, before stabilizing at 10th place for May and June. This movement points to a more competitive market environment or possible fluctuations in consumer preferences. Notably, Bhang's sales in Saskatchewan saw a significant drop from March to June, indicating potential challenges in maintaining market share. The absence of Bhang from the top 30 brands in any state or category would be a critical point of concern, but the data shows that Bhang has managed to stay within the competitive range across all observed markets.

Jun-2024 Rank
Edible
14
11
10
Bhang

Competitive Landscape

In the Ontario edible cannabis market, Bhang has maintained a relatively stable position, ranking 11th in March, April, and June 2024, with a slight dip to 13th in May 2024. This consistency is notable given the competitive landscape. For instance, Foray has consistently held the 8th rank throughout the same period, indicating a stronger market presence. Meanwhile, No Future has shown upward momentum, moving from 10th in March to 9th in June, potentially posing a threat to Bhang's market share. On the other hand, Chowie Wowie and Fly North have fluctuated around Bhang's ranking, with Chowie Wowie improving from 13th to 12th and Fly North showing a similar pattern but ending June back at 13th. These dynamics suggest that while Bhang has managed to hold its ground, it faces significant competition from brands that are either consistently outperforming or showing signs of growth, which could impact its sales and ranking in the longer term.

Bhang market ranking for ON Edible

Bhang

Notable Products

In June 2024, Bhang's top-performing product was the THC Dark Chocolate Bar 4-Pack (10mg), maintaining its number one rank from May 2024 with sales of 15,019 units. The THC Milk Chocolate Bar 4-Pack (10mg) followed closely in second place, a slight improvement from its third position in May 2024. The Cookies and Cream White Chocolate Bar (10mg) remained steady at third place, consistent with its performance in previous months. The CBD/THC 1:1 Caramel Dark Chocolate Bar (10mg CBD, 10mg THC) held the fourth position, showing a notable decline in sales compared to earlier months. The Toffee and Salt Milk Chocolate Bar (10mg) continued to occupy the fifth rank, with a minor increase in sales from the previous month.

Product Rank
Category
Mar-2024
Apr-2024
May-2024
Jun-2024
THC Dark Chocolate Bar 4-Pack (10mg)
Edible
4
2
1
1
THC Milk Chocolate Bar 4-Pack (10mg)
Edible
1
1
2
2
Cookies and Cream White Chocolate Bar (10mg)
Edible
2
3
3
3
CBD/THC 1:1 Caramel Dark Chocolate Bar (10mg CBD, 10mg THC)
Edible
3
4
4
4
Toffee and Salt Milk Chocolate Bar (10mg)
Edible
5
5
5
5
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