Market Insights Snapshot
Starting with the Edible category, Bhang showed varying performance across different states. In Alberta, the brand saw a gradual decline in its ranking from 15 in August to 28 in November, suggesting a potential decrease in its market share. On the other hand, in British Columbia, Bhang managed to maintain a relatively stable position within the top 15 brands. Interestingly, in Missouri, Bhang made a significant jump into the top 60 brands in September, after not being in the top 20 in August, indicating a noteworthy growth in this market.
Further, in Nevada, Bhang's ranking fluctuated around the 40th position, reflecting a possible steady demand for the brand in this state. The brand's performance was notably strong in Ontario and Saskatchewan, where it consistently ranked within the top 10 brands. This suggests a strong preference for Bhang's Edible products in these markets. However, it's important to note that while the brand's ranking remained stable in Ontario, the sales figures indicate a slight downward trend. This could be due to various factors, which may include increased competition or changing consumer preferences.
In the edible category within Ontario, Bhang has maintained a consistent rank in the top 10 brands from August to November 2023, holding steady at 9th place for three consecutive months. This consistency in rank, however, does not reflect a stability in sales as Bhang has seen a gradual decrease over this period. In comparison, Monjour has consistently outranked Bhang, although it experienced a slight dip in rank and a more significant drop in sales in November. A-HA! and Fly North have shown an upward trend in sales, with Fly North even surpassing Bhang in rank in October and November. Chowie Wowie, while consistently ranking below Bhang, has shown a steady increase in sales. These shifts in the competitive landscape indicate a need for Bhang to strategize to maintain its position and boost sales.
In November 2023, the top-performing product from Bhang was the THC Milk Chocolate Bar 4-Pack (10mg), maintaining its position from October with sales reaching 21,504 units. Following closely was the THC Dark Chocolate Bar 4-Pack (10mg) which moved up one rank to the second position, having sold 20,696 units. Interestingly, the THC Cookies and Cream White Chocolate Bar (10mg) dropped two ranks from October, settling in the third position with sales of 19,184 units. The CBD/THC 1:1 Caramel Dark Chocolate Bar (10mg CBD, 10mg THC) and Toffee and Salt Milk Chocolate Bar (10mg) retained their fourth and fifth positions respectively. This shows a significant shift in consumer preference from the THC Cookies and Cream White Chocolate Bar to the THC Milk and Dark Chocolate Bars.