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Sep-2025
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Overview
Market Insights Snapshot
Bhang has demonstrated notable performance across different states and categories, with varying trends. In British Columbia, Bhang's ranking in the Edible category has shown a positive trajectory, moving from 15th place in June to 11th place by September. This upward movement suggests a strengthening presence in the market, accompanied by a steady increase in sales, culminating in a significant rise in September. However, it's important to note that while Bhang is making strides in British Columbia, the brand is not consistently breaking into the top 10, indicating room for growth and increased market penetration.
In contrast, Bhang's performance in Ontario presents a more stable picture. The brand has maintained a consistent 10th place ranking in the Edible category from June through September, reflecting a steady foothold in this market. Despite this consistency in ranking, the sales figures reveal some fluctuations, with a notable increase in September, suggesting potential seasonal or promotional influences. While Bhang's stable ranking in Ontario indicates a solid position, the lack of upward movement in rank could imply a competitive market environment or challenges in further differentiating their products.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ontario, Bhang has consistently maintained its position as the 10th ranked brand from June to September 2025. Despite a slight dip in sales during July, Bhang's sales rebounded in August and September, indicating a positive trend. In comparison, Foray has consistently held the 8th position, showcasing stronger sales figures, while Chowie Wowie has remained just ahead of Bhang at 9th place. Meanwhile, 1964 Supply Co and Fly North have shown more variability in their rankings, with Fly North making a notable leap from 15th to 11th place by September. These dynamics suggest that while Bhang maintains a stable position, there is increasing competition from brands like Fly North, which are gaining traction in the market.
Notable Products
In September 2025, the top-performing product for Bhang was the THC Milk Chocolate Bar 4-Pack (10mg), maintaining its position as the number one ranked product from August, with sales reaching 17,100 units. The THC Dark Chocolate Bar 4-Pack (10mg) held steady at the second position, consistent with its ranking from July. The CBD/THC 1:1 Caramel Dark Chocolate Bar (10mg CBD, 10mg THC) remained in the third spot throughout the last four months. The Cookies and Cream White Chocolate Bar (10mg) consistently ranked fourth, showing stable performance over the months. The THC Milk Chocolate (10mg) debuted in August at the fifth position and maintained this rank in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
