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Mar-2025
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Overview
Market Insights Snapshot
Bhang has shown a consistent performance in the British Columbia edible market, maintaining a steady rank around the 14th position from December 2024 through March 2025. This stability is indicative of a sustained presence in the market, with sales showing a slight increase from February to March 2025. In contrast, the brand's performance in Saskatchewan has seen a decline, with its rank dropping from 5th to 7th place by March 2025, alongside a noticeable decrease in sales figures. Such a shift suggests that while Bhang remains a notable player in Saskatchewan, it faces growing competition or changing consumer preferences.
In Ontario, Bhang has demonstrated a strong presence, consistently ranking within the top 10 for edibles. The brand improved its position from 11th in January 2025 to 9th by March 2025, indicating a positive trend in consumer demand or effective market strategies. The sales in Ontario, however, show a slight dip from February to March 2025, which might warrant attention to sustain the upward rank movement. The absence of Bhang from the top 30 in other states or provinces suggests that its market penetration is more concentrated, possibly indicating a strategic focus or varying levels of brand recognition across regions.
Competitive Landscape
In the Ontario edible cannabis market, Bhang has shown resilience and a slight upward trend in its ranking, moving from 11th place in January 2025 to 9th place by March 2025. This improvement is notable given the competitive landscape, where brands like 1964 Supply Co have experienced a decline, dropping from 9th place in December 2024 to 12th place by March 2025. Meanwhile, Foray and Chowie Wowie have maintained their positions consistently at 7th and 8th, respectively, indicating strong consumer loyalty or effective market strategies. Despite the competitive pressure, Bhang's ability to climb the ranks suggests effective brand positioning and possibly an increase in consumer preference or successful marketing efforts. However, Bhang's sales figures have seen fluctuations, peaking in February 2025, which may indicate seasonal demand or promotional impacts. The brand's performance against competitors like Olli, which has improved from 14th to 11th, underscores the dynamic nature of the market and the necessity for Bhang to continue innovating to maintain its upward trajectory.
Notable Products
In March 2025, Bhang's top-performing product remained the THC Dark Chocolate Bar 4-Pack (10mg), maintaining its first-place rank for four consecutive months with sales of 14,469 units. Following closely, the THC Milk Chocolate Bar 4-Pack (10mg) also retained its second position throughout the same period. The CBD/THC 1:1 Caramel Dark Chocolate Bar (10mg CBD, 10mg THC) consistently held the third rank, showing stable popularity. The Cookies and Cream White Chocolate Bar (10mg) and Toffee and Salt Milk Chocolate Bar (10mg) continued to secure the fourth and fifth positions, respectively. These rankings indicate a consistent preference for these products among consumers, with no changes in their standings from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
