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Apr-2025
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Overview
Market Insights Snapshot
Bhang's performance in the edible category shows varying trends across different provinces. In British Columbia, Bhang has consistently maintained a position within the top 20 brands, with a slight improvement from rank 16 in February 2025 to rank 14 in April 2025. This indicates a steady presence in the market, despite a minor fluctuation in sales figures between March and April. Meanwhile, in Ontario, Bhang has held a stable position at rank 9 from February to April 2025, suggesting a strong foothold and consistent consumer demand in the province, even as sales slightly decreased from March to April.
In contrast, Bhang's performance in Saskatchewan shows a downward trend in rankings, moving from 5th place in January and February to 8th by April 2025. This decline in rank is accompanied by a significant drop in sales, particularly between March and April, which could indicate increased competition or changing consumer preferences in the region. Notably, Bhang's absence from the top 30 brands in other states or provinces suggests areas where the brand might not have a significant market presence or could potentially explore growth opportunities.
Competitive Landscape
In the Ontario edibles market, Bhang has demonstrated a consistent performance, maintaining its rank at 9th place from February to April 2025, after an initial rise from 11th in January. This steady position indicates a stable market presence, contrasting with the fluctuating ranks of competitors like 1964 Supply Co, which dropped from 10th to 13th over the same period. Meanwhile, Foray and Chowie Wowie have maintained stronger positions, consistently ranking 7th and 8th, respectively. Despite these competitors having higher sales figures, Bhang's ability to hold its rank suggests a loyal customer base and effective market strategies. Additionally, Olli has shown improvement, climbing from 13th to 11th, indicating potential future competition for Bhang. Overall, Bhang's stable rank amidst these dynamics highlights its resilience and potential for growth in the Ontario edibles market.
Notable Products
In April 2025, Bhang's top-performing product was the THC Dark Chocolate Bar 4-Pack (10mg), maintaining its position as the number one ranked product for the fourth consecutive month with sales of 13,571. The THC Milk Chocolate Bar 4-Pack (10mg) also retained its second-place ranking consistently from January to April. The CBD/THC 1:1 Caramel Dark Chocolate Bar (10mg CBD, 10mg THC) held steady in third place, showing stable demand over the months. The Cookies and Cream White Chocolate Bar (10mg) and Toffee and Salt Milk Chocolate Bar (10mg) remained in fourth and fifth places, respectively, throughout this period. Despite slight fluctuations in sales figures, the rankings for Bhang's products have been remarkably stable from January to April 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
