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Oct-2025
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Overview
Market Insights Snapshot
Bhang has shown a notable upward trajectory in the edible category within British Columbia. Starting from a rank of 15 in July 2025, Bhang improved its position to 11 by October 2025. This consistent climb in rankings is indicative of a strengthening market presence, supported by a steady increase in sales figures over the months. In contrast, Bhang's performance in Ontario remained stable, maintaining the 11th position in both September and October 2025 after starting at the 10th spot in July and August. This stability suggests a solid foothold in Ontario's edible market, though without the same upward momentum seen in British Columbia.
While Bhang's performance in British Columbia shows promising growth, the brand's ranking stability in Ontario could be interpreted as both a strength and a potential area for growth. The absence of Bhang from the top 30 in other states or provinces could suggest limited market penetration or competition challenges in those regions. However, the sustained sales increase in British Columbia indicates a positive reception and possibly effective market strategies. This dual performance across different regions highlights the importance of tailored approaches to market dynamics in varying geographical areas. For those interested in a deeper dive into Bhang's market strategies and performance, further analysis could unveil additional insights into their regional market adaptations.
Competitive Landscape
In the Ontario edible cannabis market, Bhang has maintained a steady rank, holding the 10th position in July and August 2025, before slipping to 11th in September and October. Despite this slight decline in rank, Bhang's sales have shown a consistent upward trend, increasing from July through October. In contrast, Foray experienced a drop in rank from 8th to 10th in October, accompanied by a notable decrease in sales from August to October. Meanwhile, Chowie Wowie has maintained a stable 9th rank throughout the same period, although their sales have declined since August. Newer entrants like Woody Nelson and HighXotic have shown upward momentum, with Woody Nelson entering the top 20 in September and improving its rank in October, while HighXotic climbed from 15th in July to 13th in October. These dynamics suggest that while Bhang faces stiff competition, its sales growth indicates a strong consumer base and potential for recovery in rank with strategic marketing efforts.
Notable Products
In October 2025, THC Dark Chocolate Bar 4-Pack (10mg) emerged as the top-performing product for Bhang, reclaiming its number one position from July after being ranked second in August and September. It achieved notable sales of 15,481 units, marking a significant increase from previous months. The THC Milk Chocolate Bar 4-Pack (10mg), which had been leading in August and September, shifted to the second position. Consistently maintaining the third position across all four months, the CBD/THC 1:1 Caramel Dark Chocolate Bar (10mg CBD, 10mg THC) showed steady performance. The Cookies and Cream White Chocolate Bar (10mg) and THC Milk Chocolate (10mg) held their ranks at fourth and fifth, respectively, throughout the period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
