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Aug-2025
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Overview
Market Insights Snapshot
The Standard's performance in the Missouri market has shown varied results across different categories. In the Concentrates category, the brand experienced a decline in rank from 20th in May to 30th by August, indicating a potential challenge in maintaining its market position. Interestingly, the Edible category saw a more positive trajectory, with the brand improving its rank from 36th in May to 32nd in August, coupled with a significant sales increase in August. However, in the Flower category, The Standard remained relatively stable, hovering around the 38th position, suggesting consistent but unremarkable performance. The Pre-Roll category, on the other hand, saw a drop from 49th to 66th place, pointing to potential struggles in this segment.
In Ohio, The Standard demonstrated a strong presence in the Concentrates category, despite a gradual decline in rank from 2nd in May to 7th in August. This suggests a competitive landscape that may be impacting their standing. The Edible category saw a slight improvement, with the brand moving from 24th in July to 21st in August, indicating a potential area of growth. The Flower category showed a consistent ranking, with a minor improvement from 32nd to 31st place, reflecting a stable performance. Notably, in the Topical category, The Standard was absent from the top 30 in July, which may raise questions about their strategy in this segment. In Vapor Pens, the brand improved its position from 43rd to 39th place by August, suggesting a positive trend in consumer acceptance.
Competitive Landscape
In the competitive landscape of the flower category in Ohio, The Standard has experienced notable fluctuations in its ranking and sales performance from May to August 2025. Initially ranked 22nd in May, The Standard saw a decline to 32nd by July, before slightly recovering to 31st in August. This downward trend in rank coincides with a decrease in sales over the same period. In contrast, &Shine started at 29th in May and maintained a relatively stable position, ending at 32nd in August, with sales also declining but at a steadier pace. Meanwhile, Cresco Labs improved its rank from 35th to 30th, indicating a positive trajectory in both rank and sales, which could pose a competitive threat to The Standard. Ohio Clean Leaf also showed a significant improvement, jumping from 34th to 29th, suggesting a potential increase in market share. These dynamics highlight the competitive pressures The Standard faces in maintaining its market position in Ohio's flower category.
Notable Products
In August 2025, The Standard's top-performing product was the THC/CBN 5:1 Cherry Limeade Sleep Gummies 2-Pack, which led the sales ranking in the Edible category with a notable figure of 1,264 units sold. The Tangie Dream (2.83g) secured the second position in the Flower category. Gushers Mintz (3.5g) improved its ranking from fourth in July to third in August, indicating an increase in popularity. Dirty Taxi (3.5g) followed closely behind, maintaining a consistent presence by moving up from fifth to fourth place. Citrus Cookies Kush (3.5g) re-entered the top five in August, marking a comeback in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
