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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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The Standard is stocked at 211 licensed dispensaries across Missouri, Ohio, and 2 other states, 88 of them in Missouri, with the deepest coverage in St. Louis, Columbia, Kansas City, Cape Girardeau, and Joplin. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, The Standard’s mix tilted heavily to Flower at 59.69% share despite a -30.49% year-over-year decline and a -19.98% month-over-month drop, while Vapor Pens expanded to 15.69% share on triple-digit gains of 146.93% YoY and 115.05% MoM. Concentrates held 11.25% share with a -48.88% YoY decline but a 5.67% MoM lift, and Pre-Roll reached 9.63% share with -45.40% YoY but 20.66% MoM growth. Topical at 2.16% posted -6.90% YoY and 21.33% MoM, whereas Edible contracted to 1.58% share with -90.82% YoY and -30.41% MoM. With average price up 20.11% YoY to $31.77 and Flower ranking 25th in Ohio, the pattern points to a pivot away from declining Flower weight toward faster-turning inhalables, using Vapor Pens’ surge to stabilize mix while trimming exposure to weak Edible and lagging Flower.
The dispersion—sharp Flower contraction alongside Vapor Pens acceleration—implies a repositioning toward higher-velocity inhale-first baskets, using Vapor Pens’ 115.05% MoM and 146.93% YoY growth to offset Flower’s -19.98% MoM and -30.49% YoY drag. The simultaneous Pre-Roll MoM rise of 20.66% and Concentrates MoM uptick of 5.67%, against YoY declines of -45.40% and -48.88% respectively, suggests near-term promotional or assortment moves aimed at basket entry rather than long-cycle loyalty categories like Edible, which fell -90.82% YoY and -30.41% MoM. Given the 20.11% YoY average price increase and a 25th rank in Flower in Ohio, the implication is a price-for-mix trade: lean into Vapor Pens and selective Pre-Roll to regain share while accepting lower Flower volume at higher unit pricing.
Competitive Landscape
The Standard holds rank #25 in OH Flower for October 2026, unchanged year over year from #25, while its peak at #14 in April 2026 marks an 11-position slide since that high-water mark; against this stability, Klutch Cannabis advanced to #1 from #6 and expanded sales by 76.97%, and Find. jumped to #4 from #24 with 353.75% sales growth, indicating competitors are accelerating up the table as The Standard remains static—implying a flat trajectory that risks further relative share erosion if conversion or distribution do not re-accelerate.
Notable Products
The Standard leans on fresh launches in October 2026, with 97 new products generating 58.8% of sales and 7 of the top 10 items being new, including Hash Burger (3.5g) and Lemon Orange Live Resin iKrusher Disposable (1g). That tilt toward recent releases means a majority of the brand’s revenue comes from products introduced in the last six months.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
