The Standard

The Standard's performance across various cannabis categories shows a mixed trajectory in different states. In Missouri, the brand has faced challenges in maintaining its position within the top 30 ranks, particularly in the Concentrates category where it slipped from 21st in April to 31st by July. This decline is concerning as it suggests waning consumer interest or increased competition. Similarly, the Edible category saw The Standard hovering around the 35th to 39th positions, indicating a struggle to break into the higher rankings. The Flower category also exhibited a downward trend, with rankings dropping from 23rd to 39th over the same period, accompanied by a notable decrease in sales. Conversely, the brand's Pre-Roll category experienced a brief resurgence in June, climbing to 48th before falling back to 57th in July, highlighting a temporary gain amidst a generally stagnant performance.

In contrast, The Standard has demonstrated notable strength in Ohio, particularly in the Concentrates category, where it consistently ranked within the top 5, peaking at 2nd place in May. This indicates a robust market presence and consumer preference for their products in this category. The Edible and Flower categories also showed relative stability, maintaining positions within the top 30, though there were slight fluctuations in rankings over the months. Interestingly, in the Topical category, The Standard made a significant leap to 4th place in May, though it did not maintain a top 30 position in other months, suggesting a potential area for growth if they can capitalize on this brief success. However, the performance in the Vapor Pens category in Ohio mirrored a downward trend seen in Missouri, with rankings slipping from 30th to 43rd by July, indicating challenges in sustaining consumer interest in this product line.