.svg){kind=small}
Dec-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
The Standard has demonstrated notable performance across various categories in Missouri and Ohio. In Missouri, their Concentrates category has shown a positive trajectory, rising from 28th place in September to 22nd by December. This upward trend is indicative of a growing market presence and consumer preference for their concentrates. However, their performance in the Edibles category has been less consistent, with rankings fluctuating slightly, ending the year at 37th place. Notably, The Standard did not appear in the top 30 for Pre-Rolls in September, which could be seen as a potential area for growth or a missed opportunity in the Missouri market.
In Ohio, The Standard's Concentrates category maintained a strong position, staying consistently in the top 10 until December when it dropped to 10th place. This suggests a competitive landscape in Ohio's Concentrates market. The Edibles category showed a dip in December, falling to 27th place, which might indicate a shift in consumer preferences or increased competition. Meanwhile, the Vapor Pens category has seen a gradual improvement, moving up from 49th to 45th place by December, suggesting a slow but steady increase in market acceptance. Interestingly, the Pre-Roll category experienced significant volatility, with a notable jump from 11th place in September to 7th in October, before fluctuating in the subsequent months.
Competitive Landscape
In the competitive landscape of the flower category in Ohio, The Standard has shown a relatively stable performance, maintaining a rank in the mid-20s from September to December 2025. Despite this stability, The Standard faces stiff competition from brands like High Supply / Supply, which consistently outperformed The Standard, although it experienced a notable drop in rank from 17th to 23rd by December. Meanwhile, Ohio Clean Leaf demonstrated significant volatility, peaking at 20th in October before dropping to 26th by December, yet still managed to surpass The Standard in sales during October. (the) Essence also maintained a competitive edge, consistently ranking higher than The Standard, indicating a stronger market presence. These dynamics suggest that while The Standard is holding its ground, there is a pressing need to strategize for improved market penetration to climb the ranks and boost sales performance amidst fluctuating competitors.
Notable Products
In December 2025, Tangie D Pre-Roll (0.5g) emerged as the top-performing product for The Standard, climbing from a fourth-place ranking in November to first place, with sales reaching 4576 units. Caramel Cake Infused Pre-Roll (1g) secured the second spot, marking its debut in the top rankings. Glitter Bomb (2.83g) returned to the list at third place after being absent in November, showing a notable performance improvement. Dirty Taxi (3.5g) maintained its consistent performance, holding steady at fourth place since September. Glitter Bomb Smalls (14.15g) rounded out the top five, entering the rankings for the first time in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
