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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
The Standard concentrated 71.43% of May 2026 sales in Flower, up 29.74% year over year but down 40.21% month over month, while Pre-Roll reached a 10.04% share with 202.14% year-over-year growth and a 13.83% month-over-month decline. Vapor Pens held 2.93% share with a 69.19% year-over-year drop but a 31.66% month-over-month uptick, and Concentrates at 12.10% share fell 46.36% year over year with a 3.38% month-over-month lift; meanwhile, Edible at 2.90% share declined 72.66% year over year and 18.95% month over month. This mix, paired with an average price of $28.06 and a 22.14% year-over-year price decrease, indicates a pivot toward value within inhalables, where Flower and Pre-Roll drive annual gains but face intra-quarter volatility that dampened overall May 2026 momentum despite a 14.64% 24-month sales increase and a 3.47% brand-level year-over-year decline.
With Flower ranked 22 in Ohio and commanding 71.43% share of brand sales, the reliance on a single category creates exposure to monthly demand swings, as the 40.21% Flower month-over-month dip outweighed a 31.66% Vapor Pens rebound and a 3.38% Concentrates uptick. The divergence between Pre-Roll’s 202.14% year-over-year surge and its 13.83% month-over-month decline, coupled with broad declines in Edible at 72.66% year over year and Topical at 76.19% year over year, implies positioning centered on value Flower and Pre-Roll that supports annual growth but constrains rank advancement in Ohio without stabilizing secondary categories.
Competitive Landscape
The Standard sits at rank 22 in OH Flower for May 2026, improving 2 positions from rank 24 year over year and jumping 7 spots from rank 29 in February 2026, while still 9 places below its peak rank of 13 reached in April 2026; in contrast, RYTHM climbed from rank 7 to rank 2 year over year and Riviera Creek held rank 1 despite a 10.1% YoY sales decline. Compared with Klutch Cannabis, which ascended from rank 16 to rank 3 alongside 161.1% YoY sales growth, The Standard’s move from 24 to 22 signals incremental share recovery rather than breakout acceleration, implying the current trajectory points to steady mid-tier consolidation unless the brand re-creates April 2026 momentum to revisit the teens.
Notable Products
Golden Cobra Infused Pre-Roll (1g) posted the standout MoM surge at +63.8% to rank 1 in May 2026, while Purple Octane Infused Pre-Roll (1g) fell 38.4% to rank 3, marking a bifurcation within infused pre-rolls that reshapes the leaderboard. Zod Infused Pre-Roll (1g) also declined 38.6% at rank 8, and Dirty Taxi (3.5g) contracted 18.4% at rank 10, with four of the top ten being Flower SKUs that are flat-to-down versus multiple Pre-Roll moves up and down, implying demand is consolidating around a few winning infused formats rather than broad category strength. Papaya Jelly Donuts Pre-Roll (0.5g) advanced 26.8% to rank 2, and Dawg Pound Kush Infused Pre-Roll (1g) was effectively flat at +0.02% at rank 6, suggesting portfolio momentum is concentrated in select pre-roll innovations rather than uniform growth across tiers. The pattern implies The Standard’s commercial direction is tilting toward high-velocity infused pre-roll flagships while legacy Flower like Blueberry Bubble Gum (3.5g) at rank 9 requires sharper activation to defend share against volatile but attention-grabbing pre-roll wins.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
