The Standard

The Standard has demonstrated varied performance across different categories in both Missouri and Ohio. In Missouri, the brand has shown a steady climb in the concentrates category, maintaining a rank of 27th in both September and October 2025, after initially dropping out of the top 30 in August. This resurgence is indicative of their growing influence in this category, with sales increasing significantly from July to October. Conversely, their performance in the edible category has been less consistent, with rankings fluctuating from 40th in July to 35th in October. In the flower category, The Standard has consistently improved its position, moving from 41st in July to 33rd by October, reflecting a positive trend in this competitive category. However, their presence in the pre-roll category in Missouri has been minimal, with rankings only available for July and October, where they were placed outside the top 50, suggesting challenges in this segment.

In Ohio, The Standard has maintained a strong presence in the concentrates category, consistently ranking within the top 10, although there was a slight decline from 4th in July to 8th by October. This stability in a high-ranking position highlights their solid footing in the Ohio concentrates market. The brand's performance in the edible category has also been noteworthy, with a significant improvement in October, rising to 19th from 25th in September. In the flower category, The Standard has maintained its rank at 23rd in both September and October, after a notable jump from 32nd in July. The pre-roll category has seen a remarkable rise, with the brand reaching 7th place in October, indicating a strong upward trajectory. However, their performance in the vapor pens category has been less impressive, with rankings consistently hovering around the 40s, suggesting room for growth in this area.