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Apr-2026
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Overview
Market Insights Snapshot
The Standard's performance across various categories in Missouri reveals a mixed trajectory. In the concentrates category, the brand maintained a steady presence, ranking between 22nd and 25th from January to April 2026, although there was a noticeable decline in sales over the months. The edible category, however, saw The Standard slipping out of the top 30 after February, indicating a significant drop in its competitive standing. Interestingly, the flower category showed a positive trend, with the brand climbing from 37th to 28th position, reflecting a substantial increase in sales, particularly in April. The pre-roll segment also witnessed an upward movement, with The Standard improving its rank from 52nd in January to 39th by April, suggesting a growing consumer interest in this product line.
In Ohio, The Standard demonstrated strong performance in the concentrates category, consistently ranking within the top 10, although sales saw a dip in April. The flower category was particularly noteworthy, with the brand making a significant leap from 29th in March to 13th in April, accompanied by a remarkable surge in sales. On the other hand, the edible category showed a downward trend, with The Standard falling from 26th in January to 36th by April, reflecting a decrease in sales. The pre-roll category remained relatively stable, with minor fluctuations in ranking. However, the vapor pens category saw The Standard disappear from the top 30 after March, indicating a potential area of concern for the brand in Ohio.
Competitive Landscape
In the competitive landscape of the Ohio flower category, The Standard has shown a remarkable shift in its market position from January to April 2026. Initially ranked outside the top 20, The Standard made a significant leap to 13th place by April, indicating a substantial increase in sales performance. This upward trajectory contrasts with brands like Grassroots, which experienced a decline from 8th to 15th place over the same period, suggesting potential market share capture by The Standard. Meanwhile, High Supply and Meigs County Grown maintained relatively stable rankings, with slight fluctuations that did not significantly impact their positions. The Standard's rapid ascent in rank, coupled with its impressive sales growth, highlights its growing influence and competitive edge in the Ohio flower market.
Notable Products
In April 2026, The Standard's top-performing product was Caribbean Durbz Smalls (14.15g) in the Flower category, securing the number one rank with impressive sales of 3,528 units. Papaya Jelly Donuts Pre-Roll (0.5g) maintained a strong presence, ranking second, despite being the top product in March 2026. Caribbean Durbz (2.83g) entered the rankings at third place, showing significant growth in the Flower category. Dirty Taxi (3.5g) reappeared in the rankings at fourth place, having previously been ranked fourth in January 2026. Purple Octane Infused Pre-Roll (1g) debuted in the rankings at fifth place, contributing to the diversity of top-performing products in April.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
