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Feb-2026
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Overview
Market Insights Snapshot
The Standard has shown varied performance across different categories in both Missouri and Ohio. In Missouri, the brand has maintained a steady presence in the Concentrates category, ranking between 21st and 24th over the past four months. However, the Edible category has been more challenging, with The Standard dropping to 40th place by February 2026, indicating a need for potential strategic adjustments. In the Flower category, the brand experienced fluctuations but managed to climb back to 32nd place in February after dropping to 37th in January. The Pre-Roll category saw a significant improvement, with The Standard moving from 67th in December to 42nd by February, highlighting a positive trend in this segment.
In Ohio, The Standard has demonstrated strong performance in the Concentrates category, consistently ranking within the top 11 and reaching 5th place by February 2026. This upward trajectory suggests a growing market presence in this category. The Edible category, however, presents a different story, with rankings fluctuating and ending at 26th in February, indicating potential market challenges. The Flower category has seen relatively stable rankings, although a slight decline to 26th place in February suggests room for improvement. Notably, the Pre-Roll category experienced a decline from 14th in December to 22nd in February, which could be an area of concern. The Vapor Pens category has consistently ranked around the 50th position, indicating a stable yet modest presence in this segment.
Competitive Landscape
In the Missouri flower category, The Standard has experienced fluctuating rankings over the past few months, indicating a dynamic competitive landscape. Notably, The Standard's rank improved from 37th in January 2026 to 32nd in February 2026, suggesting a positive trend in market presence. This improvement contrasts with Buoyant Bob, which saw a decline from 29th in December 2025 to 35th by February 2026, and Sundro Cannabis, which fluctuated but ended at 33rd in February 2026. Meanwhile, Hermit's Delight and Scout & Seed have shown notable upward trends, with Hermit's Delight climbing from 37th in November 2025 to 29th in February 2026, and Scout & Seed making a significant leap from 44th to 30th in the same period. These shifts highlight the competitive pressures and opportunities for The Standard to capitalize on its recent gains and further solidify its position in the market.
Notable Products
In February 2026, The Standard's top-performing product was C.R.B. (2.83g) in the Flower category, securing the first position with sales of 2189 units. The Papaya Jelly Donuts Pre-Roll (0.5g) maintained its second-place ranking from January 2026, with sales figures at 2050 units. Pink Cadillac Infused Pre-Roll (1g) entered the rankings at third place, while Blueberry Bubble Gum (3.5g) and Grandi Delight Smalls (14.15g) followed in fourth and fifth positions, respectively. Notably, Papaya Jelly Donuts Pre-Roll showed consistent performance, retaining its rank from the previous month. The new entries in the rankings suggest a shift in consumer preferences towards infused and small-sized products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
