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Mar-2026
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Overview
Market Insights Snapshot
The Standard has shown varied performance across different categories and states, reflecting both opportunities and challenges in its market presence. In Missouri, the brand's presence in the Concentrates category has been relatively stable, maintaining a position within the top 30 brands, although it experienced a slight dip from 21st in January 2026 to 25th by March 2026. This suggests a need to bolster its competitive edge in the Concentrates market. Meanwhile, their performance in the Edible category in Missouri has not been as favorable, as they fell out of the top 30 by March 2026, indicating a potential area for improvement or reevaluation of their strategy. The Flower category saw some fluctuation, with the brand ranking 30th in February 2026, a notable improvement from 37th in January, before dropping again to 36th in March. This suggests some volatility in consumer preference or competitive dynamics.
In Ohio, The Standard has demonstrated stronger performance, particularly in the Concentrates category where it climbed from 11th in December 2025 to 6th by February 2026, before slightly declining to 8th in March. This upward trend indicates a strengthening market position and growing consumer acceptance. However, in the Vapor Pens category, the brand consistently hovered around the 50th mark, eventually slipping to 51st by March 2026, which highlights a challenge in capturing market share in this segment. The Pre-Roll category saw a decline from 14th in December 2025 to 23rd by March 2026, showing potential difficulty in maintaining consumer interest or facing increased competition. Across these categories, The Standard's performance in Ohio indicates both promising growth areas and segments requiring strategic attention.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, The Standard has experienced fluctuating rankings, indicating a dynamic market position. Notably, The Standard's rank improved from 37th in January 2026 to 30th in February 2026, before slipping to 36th in March 2026. This volatility suggests a competitive environment where The Standard is vying for market share against brands like Hermit's Delight, which maintained a relatively stable presence, ranking 25th in January and 33rd in March. Meanwhile, The Solid showed a strong performance with a significant sales increase in March 2026, potentially impacting The Standard's market share. The Standard's sales trends reflect a similar pattern of ups and downs, highlighting the need for strategic marketing efforts to stabilize and improve its position amidst fierce competition.
Notable Products
In March 2026, the top-performing product for The Standard was Papaya Jelly Donuts Pre-Roll (0.5g) in the Pre-Roll category, climbing to the first position with sales reaching $2,355. Blueberry Bubble Gum (3.5g) in the Flower category rose to the second spot, improving from third place in February 2026. Watermelon DRM Pre-Roll 5-Pack (1.75g) made its debut at the third position, marking a strong entry into the rankings. Lenny Berry O.G. (14.15g) secured the fourth spot, maintaining a consistent presence in the Flower category. Purple Cherry Cookies Infused Pre-Roll (1g) held steady in fifth place, showing stable sales performance across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
