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Jun-2024
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Overview
Market Insights Snapshot
The Standard has shown a mixed performance across different categories and states over the past few months. In Missouri, their presence in the Edible category has been notably weak, not making it into the top 30 brands in June 2024, which is a concerning trend given their previous ranks of 38, 40, and 40 in March, April, and May respectively. On the other hand, The Standard's performance in the Flower category in Missouri has been more robust, with a slight dip in June to rank 33, after climbing to 26 in May. This indicates some volatility but also potential for growth in certain product lines within the state.
In Ohio, The Standard has demonstrated more stability and some positive momentum in various categories. For instance, their rank in the Flower category has improved from 24 in March to 18 in June, showing a consistent upward trend. However, their Vapor Pens category has seen a decline, dropping from 21 in March to 30 in June, indicating a potential area for concern. Their Topical products have maintained a steady rank at 9 since April, suggesting a stable performance in this niche market. These movements highlight the brand's varying success across different product lines and the importance of focusing on categories where they show potential for growth.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, The Standard has experienced notable fluctuations in its rank and sales over recent months. From March to June 2024, The Standard's rank shifted from 32nd to 30th, then improved to 26th in May, before dropping to 33rd in June. This volatility in rank is mirrored in its sales performance, with a peak in May followed by a significant decline in June. In comparison, Atta showed a more consistent upward trend, moving from 34th in March to 31st in June, with a notable sales increase in May and June. Meanwhile, The Solid saw a decline in rank and sales, dropping from 25th in March to 35th in June. Vertical (MO) maintained a steady position around the 31st to 32nd rank, with relatively stable sales figures. These insights suggest that while The Standard had a brief period of improved performance, it faces stiff competition from brands like Atta, which are showing more consistent growth, and must strategize to stabilize its rank and sales in the Missouri Flower market.
Notable Products
In June 2024, the top-performing product for The Standard was Peach Biscotti (2.83g) in the Flower category, reclaiming its top spot from previous months with notable sales of $2002. Voodoo Fritters (2.83g), also in the Flower category, maintained its consistent ranking at second place. Sunset Punch Biscotti (3.5g) rose to third place, showing a slight decline from its peak in April. Rainbow MAC (2.83g) improved its position to fourth, up from fifth in May. Mod Banana (3.5g) entered the rankings at fifth place, debuting in June 2024.
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