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Apr-2025
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Overview
Market Insights Snapshot
The Standard has shown varied performance across different product categories and states. In Missouri, the brand has maintained a steady presence in the Concentrates category, with rankings fluctuating slightly between 20th and 23rd place from January to April 2025. This consistency is notable despite a drop in sales in April. However, the brand's performance in the Edible category in Missouri has seen a decline, moving from 30th to 35th place by April, indicating challenges in maintaining a competitive edge. The Flower category in Missouri shows a strong presence with a peak at 19th place in February and March, though it slipped to 22nd in April. Notably, The Standard did not make it into the top 30 for Pre-Rolls in April, highlighting a potential area for improvement.
In Ohio, The Standard has performed commendably in the Concentrates category, consistently ranking within the top 5 throughout the first four months of 2025. This stability suggests a strong market position and consumer preference in this category. Conversely, the Edible category in Ohio has seen a downward trend, with rankings falling from 18th in January to 26th by April, mirroring the challenges faced in Missouri. In the Flower category, the brand maintained its position at 21st place in March and April, after a dip from 16th in February. The Vapor Pens category in Ohio shows some recovery as the brand moved up to 31st place in April after being ranked 33rd in the previous months. This mixed performance across categories and states highlights areas of strength and potential opportunities for growth.
Competitive Landscape
In the competitive landscape of the Missouri flower category, The Standard has experienced notable fluctuations in its market position from January to April 2025. Initially ranked 25th in January, The Standard improved to 19th place in both February and March, before slipping to 22nd in April. This movement indicates a dynamic market environment where The Standard faces stiff competition from brands like TwentyTwenty, which consistently maintained a top 20 position, and Nugz, which showed stable rankings around the 23rd to 25th positions. Despite The Standard's temporary rise in rank, its sales in April were lower compared to the previous month, suggesting a need for strategic adjustments to regain momentum. Meanwhile, Sundro Cannabis demonstrated a positive trajectory, climbing from 26th in January to 21st in April, potentially posing a growing threat to The Standard's market share. The absence of Curio Wellness from the top 20 until April highlights the volatility and competitive pressures within the Missouri flower market.
Notable Products
In April 2025, The Standard's top-performing product was Gushers Mintz (3.5g) in the Flower category, achieving the number one rank with notable sales of 2,296 units. Jungle Pie (3.5g) climbed to the second position, showing a strong performance despite not being ranked in March. Jungle Pie (2.83g) saw a drop from its first-place rank in March to third in April. Bernie HanaButter (3.5g) debuted in April at the fourth position, while Peach Biscotti (3.5g) entered the rankings at fifth place. This shift indicates a dynamic change in consumer preferences, with Gushers Mintz making a significant leap from its previous fifth position in February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
