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Nov-2025
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Overview
Market Insights Snapshot
The Standard has shown a notable performance in the Missouri market, especially in the Concentrates category. Over the past few months, the brand has climbed from a rank of 31 in August 2025 to 22 in November 2025, indicating a strong upward trend. This improvement is accompanied by a significant increase in sales, from $36,985 in August to $83,794 in November. However, the brand's performance in the Edible category in Missouri has been less impressive, as it has consistently ranked outside the top 30, ending at rank 36 in November. Meanwhile, their Pre-Roll products have recently entered the rankings, starting at 62 in October and moving up to 59 in November, suggesting potential future growth in this segment.
In Ohio, The Standard maintains a robust position in the Concentrates category, consistently ranking at 8th place from September through November 2025. This stability is mirrored in their sales figures, which have remained relatively steady with a slight increase in November. The brand also made a noticeable improvement in the Edible category, moving up from 25th in September to 19th in October, although it slipped to 20th in November. Interestingly, their Pre-Roll products experienced a significant rise to 7th place in October, but then fell to 17th in November, indicating some volatility in consumer preferences. Additionally, while The Standard once held a strong 6th position in Topicals in Ohio, they have not maintained a ranking in this category since August, which could be an area to watch for future developments.
Competitive Landscape
In the competitive landscape of the Flower category in Ohio, The Standard has shown resilience and consistency in its rankings, maintaining a steady position around the mid-20s from August to November 2025. Despite a dip in sales from October to November, The Standard's rank remained stable at 24, suggesting a strong brand loyalty or effective marketing strategies that offset the sales decline. In contrast, competitors like Moxie and The Essence experienced fluctuations in their rankings, with Moxie dropping out of the top 20 by October and The Essence hovering around the top 20, indicating potential volatility in their market positions. Meanwhile, Treehaus Cannabis and Common Citizen showed significant upward momentum, climbing to ranks 26 and 25 respectively by November, which could pose a future threat to The Standard if their growth continues. This competitive environment highlights the importance for The Standard to innovate and adapt to maintain its market share amidst dynamic shifts in consumer preferences and competitor strategies.
Notable Products
In November 2025, The Standard's top-performing product was Citrus Cookie Kush (2.83g) in the Flower category, achieving the number one rank with sales of 2292 units. Glitter Bomb Pre-Roll (1g) followed closely in the second position, while Wedding Pie Pre-Roll (1g) secured the third spot. Cherry Cookie Runtz (3.5g) and Citrus Cookies Kush Pre-Roll (1g) rounded out the top five, ranking fourth and fifth, respectively. Notably, this was the first month these products were ranked, indicating a strong debut across all categories. The consistent high sales figures for these products highlight their growing popularity and market demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
