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Jun-2024
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Overview
Market Insights Snapshot
J-Bad's performance in the Ohio market has shown a steady decline in the Edible category over the past few months. In March 2024, J-Bad held the 17th position, but by June 2024, it had slipped to 29th place. This downward trend is reflected in their sales numbers, which have decreased from $59,475 in March to $22,108 in June. The consistent drop in both ranking and sales suggests that J-Bad is struggling to maintain its foothold in the Ohio Edible market.
Notably, J-Bad's absence from the top 30 brands in any other state or category indicates challenges in expanding its market presence beyond Ohio. This could be a critical area for the brand to address if it aims to grow its market share and improve its overall performance. The lack of rankings in other states might be seen as a negative indicator of the brand's limited reach and influence in the broader cannabis market. However, focusing on strengthening their position in Ohio could provide a foundation for future growth.
Competitive Landscape
In the competitive landscape of the Edible category in Ohio, J-Bad has experienced notable fluctuations in its rank and sales over recent months. Starting at 17th place in March 2024, J-Bad saw a decline to 21st in April, further dropping to 27th in May, and finally to 29th in June. This downward trend indicates a potential loss of market share, especially when compared to competitors like The Solid, which maintained a relatively stable position around the low 20s, and Petra, which fluctuated but remained in the top 30. Meanwhile, Aura (OH) also saw a decline but started from a higher rank, indicating stronger initial market presence. These shifts suggest that J-Bad may need to reassess its marketing and product strategies to regain its competitive edge in the Ohio edibles market.
Notable Products
In June 2024, the top-performing product for J-Bad was the Tangerine Sour Gummy 4-Pack (110mg), maintaining its first-place ranking for four consecutive months with sales of 258 units. The Green Apple Sour Gummy 4-Pack (110mg) held the second position, showing a slight increase in sales from May with 194 units sold. Sour Peach Gummy 4-Pack (110mg) ranked third, experiencing a drop from its second-place position in May. Tangerine Sour Gummies 16-Pack (440mg) remained steady at fourth place, while Green Apple Sour Gummies 16-Pack (440mg) fell to fifth place, continuing its downward trend from earlier months. Overall, the rankings indicate consistent performance for the top three products, with notable fluctuations for the larger pack sizes.
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