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Sep-2025
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Overview
Market Insights Snapshot
Wonder Wellness Co. has shown a notable upward trajectory in the Edible category within Illinois, climbing from the 8th position in June 2025 to the 5th position by September 2025. This consistent improvement indicates a strong market presence and growing consumer preference in the state. In contrast, the brand's performance in Michigan has been more volatile. While they have made progress from being ranked 50th in June to 38th in September, they have not yet broken into the top 30, suggesting room for growth and potential challenges in capturing a larger market share.
In Ohio, Wonder Wellness Co. has maintained a stable presence, consistently ranking around the 28th to 29th positions over the four months. This stability suggests a steady but modest foothold in the Ohio market, though it highlights the need for strategic initiatives to enhance their competitive edge. The sales figures also reflect these trends, with the notable increase in Illinois sales contrasting with the more subdued performance in Ohio. Such dynamics underscore the varied regional successes and challenges faced by Wonder Wellness Co. across different states.
Competitive Landscape
In the competitive landscape of the Edible category in Illinois, Wonder Wellness Co. has demonstrated a promising upward trajectory in brand rank, moving from 8th place in June 2025 to 5th place by September 2025. This ascent is indicative of a strategic positioning that has allowed Wonder Wellness Co. to surpass competitors like Savvy, which experienced a slight decline, dropping from 6th to 6th place, and The Funnies Gummies, which saw a more volatile performance, fluctuating from 9th to 7th place. Meanwhile, Lost Farm and Wana maintained stronger positions, with Lost Farm consistently ranking 4th and Wana holding a top-three position throughout this period. Despite these challenges, Wonder Wellness Co.'s consistent sales growth, particularly evident in the increase from July to August 2025, underscores its potential to further climb the ranks and capture a larger market share in the Illinois edible market.
Notable Products
In September 2025, Wonder Wellness Co.'s top-performing product was Laugh - Tumeric x Tangerine Gummies 20-Pack (100mg) in the Edible category, maintaining its first-place rank consistently from June through September with sales of 11,457 units. The Sleep - THC/CBD/CBN 1:1:1 Plum Gummies 20-Pack (100mg THC, 100mg CBD, 100mg CBN) also held steady in second place, though its sales decreased compared to previous months. Relax - CBD/THC 2:1 Blueberry Gummies 20-Pack (200mg CBD, 100mg THC) remained third, showing a slight decline in sales from August. Focus - CBG/THC 1:1 Prickly Pear Gummies 20-Pack (100mg THC, 100mg CBG) consistently ranked fourth, with sales dipping from the previous month. Laugh - Tumeric x Tangerine Mints 40-Pack (100mg) re-entered the rankings in fifth place after a gap in August, showing a notable increase in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
