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Jan-2026
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Overview
Market Insights Snapshot
Wonder Wellness Co. has shown a varied performance across different states and categories, particularly in the Edible segment. In Illinois, the brand maintained a consistent presence in the top 10, although it experienced a slight drop from a rank of 6 in the last quarter of 2025 to 8 in January 2026. This is notable as it indicates a strong foothold in a competitive market, despite the minor decline. However, in Michigan, the brand's performance was more volatile, with rankings fluctuating significantly, not making it into the top 30 in November 2025, but rebounding to 34 by December. This suggests a challenging market environment where the brand is striving to establish a more consistent presence.
In Ohio, Wonder Wellness Co. has demonstrated a positive upward trajectory in the Edible category, improving from a rank of 31 in October 2025 to 25 by January 2026. This upward movement is indicative of growing consumer interest and potentially effective marketing strategies in the state. The brand's sales figures also reflect this trend, with notable increases in monthly sales leading up to December, before a slight dip in January. Such data highlights the importance of continuous market analysis and adaptation to maintain and enhance brand positioning across different states, particularly in those where the market dynamics are more unpredictable.
Competitive Landscape
In the competitive landscape of the Illinois edible cannabis market, Wonder Wellness Co. has maintained a relatively stable position, consistently ranking 6th from October to December 2025 before slipping to 8th in January 2026. This slight decline in rank coincides with a drop in sales from December to January, suggesting potential challenges in maintaining momentum. Notably, Savvy experienced a positive trajectory, climbing from 9th in October to 6th by January, indicating a successful strategy that could be drawing consumers away from Wonder Wellness Co. Meanwhile, Kanha / Sunderstorm and Encore Edibles have shown fluctuations in rank, with Kanha / Sunderstorm maintaining a strong presence in the top 10, while Encore Edibles dropped out of the top 10 in November but managed to regain its position by December. These dynamics highlight the competitive pressure Wonder Wellness Co. faces in sustaining its market share amidst shifting consumer preferences and strategic maneuvers by its competitors.
Notable Products
In January 2026, the top-performing product for Wonder Wellness Co. was the Sleep - THC/CBD/CBN 1:1:1 Plum & Chamomile Gummies 20-Pack, maintaining its first-place ranking from previous months with sales of 10,603 units. The Laugh - Tumeric x Tangerine Gummies 20-Pack retained its second-place rank despite a decrease in sales to 8,165 units. The Relax - CBD/THC 2:1 Blueberry & Lemon Balm Gummies 20-Pack remained steady in third place, showing consistent performance over the months. The Focus - CBG/THC 1:1 Prickly Pear Gummies 20-Pack and Laugh - Tumeric x Tangerine Mints 40-Pack also held their fourth and fifth positions, respectively, indicating a stable preference among consumers. Overall, the rankings have shown remarkable consistency, with all top five products maintaining their positions from October 2025 through January 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
