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Dec-2025
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Overview
Market Insights Snapshot
Wonder Wellness Co. has shown consistent performance in the Illinois edibles market, maintaining a steady position within the top 6 brands from September to December 2025. This stability is accompanied by a positive sales trajectory, with an increase from $525,883 in September to $706,313 by December. Such growth indicates a strong foothold and increasing consumer preference in Illinois. In contrast, the brand's presence in Michigan has been less stable, as it failed to secure a spot in the top 30 during October and November, before bouncing back to rank 34 in December. This fluctuation suggests challenges in maintaining consistent market penetration in Michigan's competitive landscape.
In Ohio, Wonder Wellness Co. has demonstrated a slight upward trend, moving from rank 29 in September to 24 by December. This improvement is mirrored by an increase in sales, indicating a growing acceptance and demand for their products in the Ohio edibles market. The brand's ability to climb the rankings in Ohio is noteworthy, especially considering the competitive environment. However, the absence of a top 30 ranking in Michigan during two months of the period highlights potential areas for strategic improvement and market engagement. By focusing on these areas, Wonder Wellness Co. could potentially enhance its overall market performance and brand visibility across different states.
Competitive Landscape
In the competitive landscape of the edible category in Illinois, Wonder Wellness Co. has maintained a steady position, consistently ranking 6th from October to December 2025. Despite a slight dip from 5th place in September, Wonder Wellness Co. has shown resilience in its sales performance, with a noticeable increase from October to December. This stability is noteworthy when compared to competitors like Gron / Grön, which climbed from 9th to 4th place, and Kanha / Sunderstorm, which improved its rank from 11th to 8th. Meanwhile, Savvy experienced fluctuations, moving from 6th to 9th and then back up to 7th. Lost Farm maintained a strong presence, consistently ranking in the top 5. The competitive dynamics indicate that while Wonder Wellness Co. faces strong competition, its consistent sales growth positions it well for future advancements in the Illinois market.
Notable Products
In December 2025, the top-performing product from Wonder Wellness Co. was the Sleep - THC/CBD/CBN 1:1:1 Plum & Chamomile Gummies 20-Pack, maintaining its first-place position with impressive sales of 13,868 units. The Laugh - Tumeric x Tangerine Gummies 20-Pack continued to hold the second spot, showing consistent popularity. The Relax - CBD/THC 2:1 Blueberry & Lemon Balm Gummies 20-Pack remained steady at third place, while the Focus - CBG/THC 1:1 Prickly Pear Gummies 20-Pack also retained its fourth-place ranking. The Laugh - Tumeric x Tangerine Mints 40-Pack rounded out the top five, maintaining its position from previous months. Overall, the product rankings have shown stability over the last few months, with no changes in positions from September to December 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
