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Nov-2025
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Overview
Market Insights Snapshot
Wonder Wellness Co. has demonstrated notable performance in the Edible category across various states, with significant movements in rankings and sales figures. In Illinois, the brand has shown a consistent upward trend, moving from the 6th position in August 2025 to the 4th position by November 2025. This positive trajectory is further reinforced by a steady increase in sales, culminating in a notable figure of $641,587 in November. Such performance indicates a solid foothold in the Illinois market, suggesting effective strategies and consumer appeal. Conversely, in Michigan, Wonder Wellness Co. did not secure a position within the top 30 brands throughout the observed months. This absence from the top rankings highlights potential challenges or competitive pressures that may be affecting their market penetration in Michigan.
In Ohio, the brand maintained a relatively stable presence within the top 30, fluctuating slightly but ultimately improving from the 30th position in October to the 28th in November 2025. This slight upward movement, coupled with an increase in sales to $80,062 in November, could indicate a gradual strengthening in consumer preference or strategic adjustments that are beginning to pay off. However, the brand's position at the lower end of the top 30 suggests there is still considerable room for growth and improvement. Overall, while Wonder Wellness Co. is making strides in certain regions, there are clear disparities in performance that could benefit from targeted market strategies to ensure more uniform success across all states.
Competitive Landscape
In the competitive landscape of the Illinois edible cannabis market, Wonder Wellness Co. has shown a promising upward trajectory in recent months. As of November 2025, Wonder Wellness Co. improved its rank to 4th place, up from 6th in August, indicating a positive shift in market positioning. This advancement comes amidst strong competition from brands like Incredibles, which consistently held the top spot for most of the period, and Wana, which maintained a steady 3rd place. Notably, Gron / Grön also made significant strides, climbing from 14th to 6th place. Despite these competitive pressures, Wonder Wellness Co.'s sales figures have shown resilience, particularly in November, where they surpassed the sales of Lost Farm, which dropped to 5th place. This suggests that Wonder Wellness Co. is effectively capturing consumer interest and market share, positioning itself as a formidable player in the Illinois edibles category.
Notable Products
In November 2025, the top-performing product for Wonder Wellness Co. was the Sleep - THC/CBD/CBN 1:1:1 Plum & Chamomile Gummies 20-Pack, maintaining its first-place position from October, with sales reaching 11,324 units. The Laugh - Tumeric x Tangerine Gummies 20-Pack held steady in second place, showing a sales increase from October. The Relax - CBD/THC 2:1 Blueberry & Lemon Balm Gummies 20-Pack consistently ranked third across the months from August to November. The Focus - CBG/THC 1:1 Prickly Pear Gummies 20-Pack remained in fourth place throughout the same period. Lastly, the Laugh - Tumeric x Tangerine Mints 40-Pack maintained its fifth-place ranking since September, with a notable increase in sales from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
