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Aug-2025
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Overview
Market Insights Snapshot
Wonder Wellness Co. has shown a consistent presence in the Illinois edibles market, maintaining a steady climb in rankings over the summer months. Starting in May 2025 with a rank of 9, the brand improved its position to 6 by August. This upward trend aligns with a notable increase in sales, which reached $759,177 in August. In contrast, the performance in Michigan has been more volatile. The brand did not appear in the top 30 for May and June but managed to break through by July, climbing to a rank of 34 by August. This suggests a growing presence in the Michigan market, though it still has significant room for improvement.
In Ohio, Wonder Wellness Co. has seen a modest but steady rank improvement within the edibles category. Starting at rank 32 in May, the brand reached 28 by July and maintained this position through August. While the sales figures in Ohio are not as high as in Illinois, the consistent ranking suggests a stable market presence. It is noteworthy that the brand is not yet within the top 30 in Michigan, indicating potential challenges or opportunities for growth in that state. The varying performances across these states highlight the brand's differing market strategies and consumer reception, offering insights into regional dynamics in the cannabis industry.
Competitive Landscape
In the competitive landscape of the Illinois edible market, Wonder Wellness Co. has shown a promising upward trend in its rankings over the summer of 2025. Starting from a rank of 9th in May, Wonder Wellness Co. climbed to 6th place by July and maintained this position in August. This positive shift in rank is indicative of a robust growth trajectory, especially when compared to competitors like Savvy, which fluctuated between 6th and 8th place during the same period, and Betty's Eddies, which remained relatively stable but lower in sales. Despite Encore Edibles and Lost Farm maintaining higher ranks, Wonder Wellness Co.'s ability to increase its sales from June to August, while some competitors experienced declines, suggests a growing consumer preference and effective market strategies. This momentum positions Wonder Wellness Co. as a formidable player in the Illinois edible sector, potentially poised to challenge higher-ranked brands if the trend continues.
Notable Products
In August 2025, the top-performing product for Wonder Wellness Co. was Laugh - Tumeric x Tangerine Gummies 20-Pack (100mg) in the Edible category, maintaining its number one rank consistently from May through August, with sales hitting 14,269 units. Sleep - THC/CBD/CBN 1:1:1 Plum Gummies 20-Pack (100mg THC, 100mg CBD, 100mg CBN) held steady at second place throughout the same period. Relax - CBD/THC 2:1 Blueberry Gummies 20-Pack (200mg CBD, 100mg THC) also consistently ranked third with a notable increase in sales to 9,007 units in August. Focus - CBG/THC 1:1 Prickly Pear Gummies 20-Pack (100mg THC, 100mg CBG) remained fourth, showing a positive sales trend over the months. A new entry, Laught - Tumeric + Tangerine Gummies 40-Pack (200mg), debuted in fifth place, indicating strong initial sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
