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Oct-2025
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Overview
Market Insights Snapshot
Wonder Wellness Co. has shown a consistent performance in the Illinois edibles market, maintaining a strong position within the top 10 brands. The brand improved its ranking from 7th in July 2025 to 5th by September and maintained this rank through October. This upward movement indicates a solidifying presence in the Illinois market, despite a slight dip in sales during September. On the other hand, their performance in Michigan presents a different narrative, as they have not broken into the top 30 rankings consistently, with ranks fluctuating between 35th and 39th over the months. This suggests a challenging competitive landscape in Michigan, where brand visibility and market penetration might need strategic enhancement.
In Ohio, Wonder Wellness Co. holds a stable yet modest position, consistently ranking around 28th to 29th in the edibles category from July to October 2025. While the brand's sales figures exhibit minor fluctuations, the consistent ranking indicates a steady, albeit limited, market presence. This stability could be an opportunity for growth if leveraged with targeted marketing and product innovation. Overall, the brand's performance across these states highlights the varying challenges and opportunities in different regional markets, with Illinois being a notable stronghold for Wonder Wellness Co. in the edibles sector.
Competitive Landscape
In the competitive landscape of the Edible category in Illinois, Wonder Wellness Co. has maintained a steady position, ranking 5th consistently in September and October 2025. This stability is notable amidst fluctuations seen in other brands. For instance, Wana, a leading competitor, has experienced a slight decline in sales from July to October, though it remains in the top three. Meanwhile, Gron / Grön has shown significant upward momentum, climbing from 18th in July to 7th in October, indicating a strong growth trajectory. Encore Edibles and Lost Farm have also seen some rank fluctuations, with Encore Edibles improving to 6th place by October. These dynamics suggest that while Wonder Wellness Co. has maintained its rank, the competitive environment is becoming increasingly dynamic, with brands like Gron / Grön potentially posing a growing threat if their upward trend continues.
Notable Products
In October 2025, the top-performing product for Wonder Wellness Co. was the Sleep - THC/CBD/CBN 1:1:1 Plum & Chamomile Gummies 20-Pack, which rose to the number one spot with sales of 12,338 units. The Laugh - Tumeric x Tangerine Gummies 20-Pack, previously ranked first from July to September, dropped to second place. The Relax - CBD/THC 2:1 Blueberry & Lemon Balm Gummies 20-Pack maintained its consistent third-place ranking throughout the past four months. The Focus - CBG/THC 1:1 Prickly Pear Gummies 20-Pack also held steady in fourth place. The Laugh - Tumeric x Tangerine Mints 40-Pack, which was not ranked in August, returned to fifth place in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
