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Sep-2025
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Overview
Market Insights Snapshot
Jade Nectar has shown a consistent presence in the California market, particularly in the Tincture & Sublingual category. Over the summer months of 2025, the brand maintained a steady ranking, holding the 9th position from June through August, before slightly improving to 8th place in September. This movement suggests a positive reception in the market and a potential increase in brand loyalty or product innovation that resonated with consumers. The slight dip in sales from June to August, followed by a rebound in September, could indicate a seasonal fluctuation or a strategic adjustment in marketing or distribution efforts that paid off towards the end of the period.
Interestingly, Jade Nectar did not appear in the top 30 brands for any other state or category during this timeframe, which could be interpreted in multiple ways. On the one hand, this absence might suggest a missed opportunity for expansion or a focus on maintaining a strong foothold in California. On the other hand, it might indicate a strategic decision to concentrate resources and efforts on a specific market segment where they have already established a strong presence. The brand's performance in the California Tincture & Sublingual market underscores its potential as a key player in this niche, but also highlights areas for potential growth or diversification.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Jade Nectar has shown a modest improvement in rank from June to September 2025, moving from 9th to 8th place. This upward shift is notable given the overall decline in sales from June to August, before a slight recovery in September. Despite this improvement, Jade Nectar still trails behind competitors like Mary's Medicinals, which consistently ranks higher, albeit with declining sales, and Friendly Farms, which experienced a drop in rank but maintained relatively stable sales figures. Meanwhile, Proof has shown consistent performance, maintaining a steady rank and even surpassing Jade Nectar in September. The competitive dynamics suggest that while Jade Nectar is making strides in rank, it faces challenges in increasing its sales volume to match or exceed those of its higher-ranked competitors.
Notable Products
In September 2025, the top-performing product from Jade Nectar was the CBD/THC 30:1 CBD Drops (900mg CBD, 30mg THC, 30ml) in the Tincture & Sublingual category, maintaining its consistent top rank since June, with a sales figure of 1135 units. The Sativa Tincture Drops (1000mg THC, 30ml) held the second position steadily over the months. Notably, the Indica Sativa High Potency Blend Tincture (1000mg THC, 30ml) climbed up to third place from a previous absence in August. The Indica Tincture (450mg) also showed significant improvement, moving up to third position from fifth in August. Meanwhile, the CBD/THC 20:1 CBD Drops for Pets (300mg CBD, 15mg THC, 30ml) remained in fourth place, despite fluctuating sales figures over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
