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Dec-2025
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Overview
Market Insights Snapshot
In the California market, Jade Nectar has shown some fluctuations in the Tincture & Sublingual category over the last few months of 2025. Starting with a rank of 7th in September, the brand slipped to 10th place in both October and November, eventually landing at 11th in December. This downward trend in rankings suggests increased competition or possibly a shift in consumer preferences within the state. Despite this, Jade Nectar managed to maintain a relatively stable sales volume, experiencing only minor variances in monthly sales figures.
Interestingly, Jade Nectar did not appear in the top 30 rankings in any other states or categories during this period, which could be a point of concern or a potential area for growth. The absence from these rankings indicates that the brand has room to expand its presence beyond its current stronghold. Understanding the dynamics of the California market and how they might differ from other states could provide insights into strategic adjustments that Jade Nectar might consider to bolster its position across different regions and product categories.
Competitive Landscape
In the competitive landscape of the California Tincture & Sublingual category, Jade Nectar has experienced a notable decline in rank and sales over the last few months of 2025. Starting from a rank of 7th in September, Jade Nectar dropped to 11th by December, indicating a downward trend in its market position. This decline is contrasted by the performance of Friendly Farms, which maintained a relatively stable rank, peaking at 6th in November before returning to 9th in December. Meanwhile, Emerald Bay Extracts showed a positive trajectory, improving from 13th in September to 10th in December, suggesting a growing consumer preference for their products. The consistent performance of Clsics and Moods Spray further highlights the competitive pressure Jade Nectar faces in maintaining its market share. These shifts underscore the dynamic nature of the market and the need for Jade Nectar to strategize effectively to regain its competitive edge.
Notable Products
In December 2025, the top-performing product for Jade Nectar was the CBD/THC 30:1 CBD Drops (900mg CBD, 30mg THC, 30ml) in the Tincture & Sublingual category, maintaining its number one rank despite a decrease in sales to 842 units. The Indica Sativa High Potency Blend Tincture (1000mg THC, 30ml) secured the second position, showing a consistent improvement from fourth in October to second in November and December. The Indica Tincture (450mg) remained stable at the third position throughout the last four months. Notably, the CBD/THC 10:1 Sleep Time Gentle Rest Tincture (300mg CBD, 33mg THC, 30ml) made a significant entry, ranking fourth in December, having been absent from the top five in previous months. Meanwhile, the Sativa Tincture Drops (1000mg THC, 30ml) saw a decline, dropping to fifth place from its second position in September and October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
