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Nov-2025
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Overview
Market Insights Snapshot
Jade Nectar has demonstrated consistent performance in the Tincture & Sublingual category within California. Notably, the brand maintained a presence in the top 10 rankings from August to November 2025. In August, it was ranked 9th, moved up to 7th in September, and then settled at 10th place for both October and November. This consistent ranking suggests a stable customer base and a competitive position in the California market. The sales figures for this period show a notable increase from August to September, followed by a slight dip in October, and then a recovery in November, indicating a potential seasonal or promotional influence on sales.
While Jade Nectar's performance in California is commendable, its absence from the top 30 in other states or provinces suggests a more localized success. This could imply that the brand's strategies are particularly tailored to the California market or that its distribution is limited outside this region. The lack of a ranking in other states could be seen as a potential area for growth, but it also highlights the challenges of expanding brand recognition and market share beyond its current stronghold. The focus on California might be strategic, but exploring opportunities in other states could diversify its market presence and reduce dependency on a single market.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Jade Nectar has experienced fluctuating rankings over recent months, indicating a dynamic market position. In August 2025, Jade Nectar held the 9th rank, which improved to 7th in September, but then dropped to 10th in both October and November. This suggests a volatile competitive environment, especially when compared to brands like Proof, which maintained a relatively stable position, peaking at 6th in September and October before falling back to 8th in November. Meanwhile, St Ides showed an upward trend, moving from 10th in August to 7th in October, before settling at 9th in November, indicating a potential threat to Jade Nectar's market share. Additionally, Emerald Bay Extracts and Clsics remained outside the top 10, suggesting less immediate competition but highlighting the potential for market shifts. Jade Nectar's sales figures reflect these ranking changes, with a notable dip in October, followed by a recovery in November, emphasizing the need for strategic adjustments to maintain and improve its competitive standing.
Notable Products
In November 2025, the top-performing product for Jade Nectar was CBD/THC 30:1 CBD Drops (900mg CBD, 30mg THC, 30ml) in the Tincture & Sublingual category, maintaining its first-place rank with sales of 1363. Indica Tincture (450mg) rose to second place, improving from its consistent third place in the preceding months. The Indica Sativa High Potency Blend Tincture (1000mg THC, 30ml) climbed to third place from fourth in October, showing a positive trend. Indica High Potency Tincture (1000mg THC, 30ml) re-entered the rankings at fourth place after not being ranked in previous months. Sativa Tincture Drops (1000mg THC, 30ml) experienced a drop, moving from second place in October to fifth in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
