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Dec-2024
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Overview
Market Insights Snapshot
Jade Nectar has demonstrated a consistent performance in the Tincture & Sublingual category within California. Throughout the last quarter of 2024, the brand maintained a solid presence in the top 10 rankings, starting at 7th place in September and October, slightly dropping to 8th in November, but then recovering to 6th place by December. This movement indicates a resilient market strategy and a steady consumer base, despite fluctuations in sales figures. Notably, their sales rebounded strongly in December, suggesting possible seasonal factors or successful marketing efforts driving consumer interest during that period.
However, outside of California, Jade Nectar did not make the top 30 rankings in other states or provinces for the Tincture & Sublingual category, which could be seen as a potential area for growth or concern. The absence from the top rankings in other regions highlights the brand's current geographical limitations and suggests a focused effort within California. This might be a strategic decision to consolidate their market share before expanding into new territories, or it could indicate challenges in brand recognition or distribution outside their home state. The brand's performance in California could serve as a benchmark for potential future expansions, should they choose to pursue broader market presence.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Jade Nectar has shown a notable fluctuation in its ranking over the last few months of 2024. Starting at 7th place in September, Jade Nectar experienced a slight dip to 8th in November, before rebounding to 6th in December. This upward trend in December suggests a positive reception of their products during the holiday season. In contrast, Friendly Farms saw a decline from 6th to 8th place by December, indicating a potential opportunity for Jade Nectar to capitalize on shifting consumer preferences. Meanwhile, VET CBD and Mary's Medicinals maintained their stronghold at 4th and 5th positions respectively, with consistent sales figures that Jade Nectar could aim to match or exceed. The competitive dynamics suggest that while Jade Nectar is making strides, there remains a challenge to break into the top 5, where established brands continue to dominate.
Notable Products
In December 2024, Jade Nectar's top-performing product was the CBD/THC 30:1 CBD Drops (900mg CBD, 30mg THC, 30ml) in the Tincture & Sublingual category, maintaining its first-place rank for four consecutive months with a notable sales figure of 1455 units. The Sativa Tincture Drops (1000mg THC, 30ml) held steady at the second rank, showing a slight decrease in sales compared to November. The CBD/THC 10:1 Sleep Time Gentle Rest Tincture (300mg CBD, 33mg THC, 30ml) made a significant leap to third place, having not been ranked in October and November. The CBD/THC 20:1 CBD Drops for Pets (300mg CBD, 15mg THC, 30ml) remained consistent in fourth place, with sales showing a slight decline from the previous month. Finally, the Indica Sativa High Potency Blend Tincture (1000mg THC, 30ml) rounded out the top five, recovering from a fifth-place ranking in October to maintain its position in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
