Oct-2025
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Overview
Market Insights Snapshot
In California, ABX / AbsoluteXtracts has shown consistent performance across several product categories. Notably, the brand has maintained a solid third-place ranking in the Capsules category from July to October 2025. This stability suggests a strong foothold in the market for this category. In the Concentrates category, the brand has experienced a positive trajectory, improving its ranking from 13th in July to 10th by October, indicating a growing consumer preference for their products. However, the Edible category saw a slight decline, moving from 13th to 15th place, which could point to increased competition or shifting consumer preferences in this segment.
ABX / AbsoluteXtracts has also shown notable movements in the Tincture & Sublingual category, where they improved from 7th to 5th place over the four-month period. This upward trend highlights a strengthening position in a competitive category. Conversely, their performance in the Vapor Pens category has been more volatile, with rankings fluctuating between 21st and 24th place, ending at 22nd in October. This inconsistency might suggest challenges in maintaining market share in a highly competitive segment. It's important to note that ABX / AbsoluteXtracts did not appear in the top 30 brands in any other state or province, which could imply a focus on consolidating their presence in California or potential opportunities for expansion into other markets.
Competitive Landscape
In the competitive landscape of vapor pens in California, ABX / AbsoluteXtracts has shown a fluctuating performance in the rankings over recent months. Despite a slight improvement from 22nd to 21st place in August 2025, ABX / AbsoluteXtracts dropped out of the top 20 in September, ranking 24th, before climbing back to 22nd in October. This indicates a volatile position in the market, especially when compared to competitors like Muha Meds, which consistently maintained a top 20 position, ranking 20th in both September and October. Meanwhile, Micro Bar experienced a drop from 19th in September to 23rd in October, suggesting potential opportunities for ABX / AbsoluteXtracts to capitalize on shifting market dynamics. Notably, Flavorade saw a significant decline from 17th to 21st place in October, which could indicate a broader trend of instability among higher-ranked brands, potentially opening the door for ABX / AbsoluteXtracts to improve its standing with strategic marketing and product innovations.

Notable Products
In October 2025, ABX / AbsoluteXtracts maintained a strong performance with its Sleepytime- THC/CBN 2:1 Elderberry Gummies 20-Pack leading the sales as the top product for the fourth consecutive month. The CBN/THC 2:5 Blueberry Lavender Sleepy Time Gummies 20-Pack held steady at the second position, showcasing consistent consumer preference. The Sleepy Time - THC/CBN 2:1 Grape Gummies 20-Pack also retained its third-place ranking, demonstrating stability in the edible category. Notably, the Loud + Clear - Blueberry Diesel High Potency Cartridge climbed from fifth to fourth place, reflecting increased popularity in the vapor pens category. Meanwhile, the Maui Wowie Terp Chews 20-Pack entered the rankings for the first time in October, securing the fifth spot with sales of 3529 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







