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Sep-2024
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Overview
Market Insights Snapshot
ABX / AbsoluteXtracts has demonstrated a notable performance across various product categories in California. In the Capsules category, the brand has maintained a strong presence, consistently ranking at 5th place before climbing to 3rd in August and maintaining that position through September. This upward trend in Capsules is complemented by a steady increase in sales figures, indicating a solid consumer base. In the Concentrates category, ABX / AbsoluteXtracts has shown significant improvement, moving from 15th to 9th place between June and September. This rise in ranking suggests a growing preference for their products in this category, which could be a result of product innovation or increased market penetration.
Conversely, the brand's performance in the Edible category has remained relatively stable, holding the 18th position with a brief improvement to 17th in August, indicating a consistent but not overly dominant presence in the market. In Tincture & Sublingual products, ABX / AbsoluteXtracts has shown a positive trend, improving from 9th to 7th place, suggesting an increasing acceptance of these products among consumers. However, the Vapor Pens category presents a challenge, as the brand's ranking has dropped from 21st to 25th by September. This decline could signal heightened competition or shifting consumer preferences in California's vapor pen market, necessitating strategic adjustments to regain their foothold. Overall, while ABX / AbsoluteXtracts shows strength in certain categories, there are areas that require attention to sustain their competitive edge.
Competitive Landscape
In the competitive landscape of vapor pens in California, ABX / AbsoluteXtracts has shown a fluctuating performance in recent months, ranking consistently at 21st place from June to August 2024, before dropping out of the top 20 in September. This indicates a potential challenge in maintaining market share amidst stiff competition. Notably, Alien Labs, which held a higher rank than ABX / AbsoluteXtracts in June and July, also experienced a decline in September, suggesting broader market dynamics at play. Meanwhile, Punch Extracts / Punch Edibles maintained a stable presence close to ABX / AbsoluteXtracts, indicating consistent competition. Additionally, brands like Kingpen and Micro Bar have shown upward trends in rankings by September, potentially capturing some of the market share that ABX / AbsoluteXtracts lost. This competitive environment underscores the need for strategic adjustments by ABX / AbsoluteXtracts to reclaim and bolster its position in the California vapor pen market.
Notable Products
In September 2024, ABX / AbsoluteXtracts maintained a strong performance with its CBN/THC 2:5 Blueberry Lavender Sleepy Time Gummies 20-Pack leading the sales chart, retaining the top position for four consecutive months with a notable sales figure of 6724 units. The Sleepy Time - THC/CBN 2:1 Grape Gummies 20-Pack climbed to the second spot, making a significant leap from its previous fifth position in June. The Sleepytime- THC:CBN 2:1 Elderberry Gummies 20-Pack, although dropping to third place, has consistently been among the top three since June. Forbidden Fruit Terp Chews 20-Pack held steady at fourth place, showing a slight dip in sales compared to August. THC Refresh Capsules 30-Pack rounded out the top five, experiencing a slight decline from its August ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
