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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
ABX / AbsoluteXtracts concentrated 37.21% of May 2026 sales in Vapor Pens with year-over-year down 23.99% and month-over-month down 6.76%, while Capsules held 18.95% share with year-over-year down 39.99% and month-over-month down 10.83%. Edible carried 18.80% share with year-over-year down 16.91% and month-over-month down 13.11%, contrasted by Concentrates at 17.66% share with year-over-year up 18.48% but month-over-month down 11.75%. Tincture & Sublingual contributed 7.38% share with year-over-year down 12.49% and month-over-month down 19.13%. With overall brand sales down 20.98% year-over-year and average price down 0.24%, the mix shows reliance on a shrinking Vapor Pens base and Capsules drag, partially offset by a growing year-over-year Concentrates pocket, implying a portfolio in transition rather than broad category lift.
The category shifts point to positioning risk in Vapor Pens where the brand sits at rank 23 in California and faces double-digit year-over-year decline of 23.99% alongside a 6.76% month-over-month slide, while Concentrates’ 18.48% year-over-year growth at 17.66% share indicates a viable reallocation path. Capsules’ 39.99% year-over-year drop and 10.83% month-over-month decline, combined with Edible’s 16.91% year-over-year and 13.11% month-over-month reductions, suggest pruning or price-pack architecture changes may be needed as the average price sits at $19.25 amid a 0.24% year-over-year price dip. Net effect: pivoting emphasis from Vapor Pens and Capsules toward Concentrates while stabilizing Edible could improve rank trajectory in California and reduce exposure to categories with sustained contraction.
Competitive Landscape
ABX / AbsoluteXtracts sits at rank #23 in CA Vapor Pens in May 2026, down 3 positions year over year from #20 and down 3 positions from February 2026’s #20, while still trailing its peak of #18 from March 2025; in contrast, Jetty Extracts climbed from #5 to #3 with a 40.6% YoY sales increase and Plug Play slipped from #3 to #4 with a -14.2% YoY change. Against the category’s top tier, STIIIZY maintained #1 with a -4.9% YoY sales decline while Raw Garden held #2 with +14.7% YoY growth, indicating that ABX / AbsoluteXtracts’ 3-rank slide from its March 2025 peak to #23 and its 3-position YoY drop signal a drift away from the growth cohort and a need to address share leakage as mobility concentrates among brands moving up the ladder.
Notable Products
CBN/THC 2:5 Blueberry Lavender Sleepy Time Gummies 20-Pack (40mg CBN, 100mg THC) posted the steepest decline in May 2026, falling 29.4% MoM to rank 3 while Maui Wowie Terp Chews 20-Pack (100mg) slid 20.7% at rank 4. Sleepytime- THC/CBN 2:1 Elderberry Gummies 20-Pack (100mg THC, 50mg CBN) held rank 1 despite a 4.1% drop, and Sleepy Time - THC/CBN 2:1 Grape Gummies 20-Pack (100mg THC, 50mg CBN) stayed at rank 2 with a 5.8% decline; eight of the top ten are Edible SKUs, signaling a concentrated but softening core. In contrast, Granddaddy Purple High Potency CO2 Cartridge (1g) rose 5.8% at rank 6 while Refresh - Blue Dream CO2 Cartridge (1g) entered the top ten at rank 9 without a prior baseline, indicating Vapor Pens are stabilizing as Edibles retrench. The product mix implies ABX / AbsoluteXtracts is overweight in sleep and Terp Chews that are losing momentum, suggesting a near-term pivot toward a broader Vapor Pens presence to balance category risk.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
