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Nov-2025
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Overview
Market Insights Snapshot
ABX / AbsoluteXtracts has shown a consistent performance across various product categories in California. Notably, the brand has maintained a strong position in the Capsules category, holding steady at the third rank for three out of the four months analyzed, indicating a robust consumer base and effective market strategy in this segment. In the Concentrates category, ABX has demonstrated an upward trend, improving from the 11th position in August and September to 9th in November, suggesting a growing preference among consumers for their concentrates. The Tincture & Sublingual category also reflects stability, with ABX consistently ranking 5th since September, which could be indicative of a loyal customer base for these products.
In contrast, the Vapor Pens category presents a more fluctuating scenario for ABX / AbsoluteXtracts. The brand has seen a slight improvement from 24th in September to 20th in November, which might suggest a positive response to recent efforts to capture a larger market share. However, the Edible category has shown some inconsistency, with ABX dropping to 15th in October before climbing back to 13th in November. This fluctuation could point to competitive pressures or seasonal variations in consumer preferences. The absence of ABX in the top 30 brands in any other state or province highlights a significant area for potential growth and expansion beyond California, as their current presence seems limited to this market.
Competitive Landscape
In the competitive landscape of vapor pens in California, ABX / AbsoluteXtracts has shown a notable improvement in its ranking, moving from 21st in August 2025 to 20th by November 2025. This upward trend is significant as it highlights a recovery in sales, reaching over $1 million in November, despite a dip in September. In contrast, Muha Meds maintained a relatively stable position, consistently ranking around 21st, while Gelato held a slightly better position at 19th, indicating stronger sales performance. Meanwhile, Micro Bar experienced a decline, dropping to 22nd in November, and UP! showed a significant rise, climbing to 18th place. This competitive dynamic suggests that ABX / AbsoluteXtracts is effectively regaining market share, but still faces strong competition from brands like Gelato and the rising UP! brand.
Notable Products
In November 2025, the top-performing product for ABX / AbsoluteXtracts was Sleepytime- THC/CBN 2:1 Elderberry Gummies 20-Pack (100mg THC, 50mg CBN), maintaining its first-place ranking for four consecutive months with sales reaching 7692 units. Following closely, the CBN/THC 2:5 Blueberry Lavender Sleepy Time Gummies 20-Pack held steady in second place, showing a consistent increase in sales over the months. The Sleepy Time - THC/CBN 2:1 Grape Gummies 20-Pack continued its streak at third place, also experiencing a sales boost. A notable newcomer in November was the Loud + Clear - Blueberry Diesel High Potency Cartridge, which debuted at fourth place with 4955 units sold. The Tangie Terp Chew 20-Pack returned to the rankings at fifth place, after not being ranked in October, showing a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
