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Jun-2024
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Overview
Market Insights Snapshot
ABX / AbsoluteXtracts has shown varying performance across different product categories in California. In the Capsules category, the brand maintained a strong presence with a consistent rank of 4 from April to June 2024, although there was a slight decline in sales from March to May before a minor recovery in June. Meanwhile, their performance in the Concentrates category saw a notable drop, falling from 8th place in March to 18th by June, indicating a significant decrease in market share within this segment. This trend suggests potential challenges in maintaining their foothold in the Concentrates market, despite having a relatively stable ranking in Capsules.
In other categories, ABX / AbsoluteXtracts experienced mixed results. The brand held steady in the Edibles category, ranking 17th from May through June 2024, showcasing a stable yet modest position in this segment. Their Tincture & Sublingual products also remained consistent, holding the 9th position throughout the period from March to June. However, their Vapor Pens category performance was less stable, with the brand slipping from 19th in March to 22nd in June, indicating a downward trend in this highly competitive market. Notably, the brand did not make it into the top 30 for some categories in certain months, which highlights areas where improvement is needed to regain or enhance market presence.
Competitive Landscape
In the competitive landscape of vapor pens in California, ABX / AbsoluteXtracts has experienced a slight decline in rank and sales over the past few months. Specifically, ABX / AbsoluteXtracts dropped from 19th place in March 2024 to 22nd place by June 2024. This decline is notable when compared to competitors such as Alien Labs, which maintained a relatively stable position, fluctuating between 18th and 20th place during the same period. Additionally, Buddies and Dime Bag have shown similar trends, with Buddies ranking slightly lower and Dime Bag showing a minor improvement in rank. Interestingly, Cruisers has shown a more dynamic performance, moving from 24th place in March to 21st place in June. These shifts highlight a competitive and fluctuating market where ABX / AbsoluteXtracts must strategize to regain and improve its market position.
Notable Products
In June 2024, the top-performing product for ABX / AbsoluteXtracts was the CBN/THC 2:5 Blueberry Lavender Sleepy Time Gummies 20-Pack (40mg CBN, 100mg THC) in the Edible category, reclaiming the number one spot with sales of $6,465. The Strawberry Haze Terp Chews 20-Pack (100mg) held steady at the second position, although its sales dropped to $4,908. The Sleepytime- THC:CBN 2:1 Elderberry Gummies 20-Pack (100mg THC, 50mg CBN) remained consistent in third place with $4,682 in sales. The Refresh - Blue Dream CO2 Cartridge (1g) debuted in the fourth position with sales of $3,693. Lastly, the Tangie Terp Chew 20-Pack (100mg) entered the rankings at fifth place with $3,448 in sales.
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