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Apr-2025
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Overview
Market Insights Snapshot
In California, ABX / AbsoluteXtracts has shown varied performance across different product categories. Notably, the brand has maintained a consistent third position in the Capsules category from January to April 2025, despite a gradual decline in sales figures. This stability in rankings suggests a strong foothold in the capsules market. Conversely, the brand's position in the Concentrates category has seen some fluctuations, dropping from ninth to eleventh place in March before improving slightly to tenth in April. This indicates a competitive landscape where ABX / AbsoluteXtracts is striving to enhance its market share. Meanwhile, the Edible category has been a bright spot, with the brand climbing from sixteenth in January to twelfth by March and maintaining that position in April, reflecting a positive trend in consumer preference for their edible products.
The Tincture & Sublingual category presents a different scenario, with ABX / AbsoluteXtracts holding steady at the seventh rank until April when it slipped to ninth. This drop might suggest increased competition or a shift in consumer preferences that the brand needs to address. In the Vapor Pens category, ABX / AbsoluteXtracts has consistently ranked eighteenth until April, when it fell to twentieth, accompanied by a noticeable decline in sales. This downward movement in rankings and sales could signal the need for strategic adjustments to regain traction in this highly competitive segment. The absence of ABX / AbsoluteXtracts from the top 30 brands in some categories across other states or provinces highlights areas where the brand could potentially expand or improve its market presence.
Competitive Landscape
In the competitive landscape of vapor pens in California, ABX / AbsoluteXtracts has experienced a slight decline in its market position, dropping from 18th place in the first quarter of 2025 to 20th in April. This shift is notable as brands like Papa's Herb and Sauce Essentials have shown more stable or improving ranks, with Papa's Herb climbing to 18th place in April and Sauce Essentials improving to 19th. Despite a decrease in sales for ABX / AbsoluteXtracts from January to April, competitors like Papa's Herb have maintained higher sales figures, indicating a potential shift in consumer preference. Meanwhile, Kurvana and UP! remain outside the top 20, suggesting that while ABX / AbsoluteXtracts faces challenges, it still holds a competitive edge over some brands. These dynamics highlight the importance for ABX / AbsoluteXtracts to innovate and adapt to regain its standing in the market.
Notable Products
In April 2025, the top product for ABX / AbsoluteXtracts was Strawberry Haze Terp Chews 20-Pack (100mg), which climbed to the number one spot from fourth in March, with sales reaching 8351. The Sleepytime- THC/CBN 2:1 Elderberry Gummies 20-Pack (100mg THC, 50mg CBN) maintained a steady second place for two consecutive months, with sales slightly decreasing to 7007. Tangie Terp Chew 20-Pack (100mg) experienced a drop from first to third place, indicating a slight decline in popularity since March. Sour Watermelon Terp Chews 20-Pack (100mg) entered the rankings in April at fourth place, showing a promising start. Sleepy Time - THC/CBN 2:1 Grape Gummies 20-Pack (100mg THC, 50mg CBN) reappeared in the rankings at fifth, having not been ranked in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
