Market Insights Snapshot
In California, Friendly Farms has shown significant growth in the Concentrates category. The brand has steadily climbed the ranks from 35th place in August 2023 to 23rd place in November 2023. This upward trajectory suggests an increasing market share and consumer preference for Friendly Farms' concentrates. However, it's worth noting that despite the improvement, the brand has yet to break into the top 20 in this category.
On the other hand, Friendly Farms maintains a consistent presence in the top 10 for the Tincture & Sublingual category, holding the 9th spot from September to November 2023. This consistency indicates a stable demand for their products in this category. However, in the Vapor Pens category, Friendly Farms has seen a slight dip, falling from 28th place in August to 32nd place in November 2023. This could be a potential area of concern, but it's worth monitoring further to see if this trend continues.
In the Vapor Pens category for California, Friendly Farms has seen a slight drop in rank from August to November 2023, moving from 28th to 32nd place. This indicates a decrease in sales, although the brand still maintains a position within the top 40. Among its competitors, Kingpen (formerly 710 Kingpen) and Connected Cannabis Co. have also seen a drop in rank, with Connected Cannabis Co. experiencing a more significant decline. On the other hand, Cream Of The Crop (COTC) improved its rank in October before falling back in November. Interestingly, Crystal Clear has managed to improve its rank significantly, moving up from 37th to 31st place. This suggests a potential increase in sales for Crystal Clear, posing a potential challenge for Friendly Farms.
In November 2023, the top-performing product for Friendly Farms was the Gas Plant Live Resin Cartridge (1g) from the Vapor Pens category, with a notable sales figure of 1944 units. This product regained its top spot after dropping to the 4th rank in October. The second best-seller was The Supreme Cured Resin Cartridge (1g), also from the Vapor Pens category, rising from the 5th position in October. The third, fourth, and fifth ranks were held by Confetti Cured Resin Cartridge (1g), God's Gift FSO (1g), and Bubba Kush FSO (1g) respectively, all making their first appearance in the top 5. Overall, there was a significant reshuffling in the rankings from the previous month, with Vapor Pens products dominating the top spots.