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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Friendly Brand (formerly Friendly Farms) is stocked at 159 licensed dispensaries across California, with the deepest coverage in San Diego, Sacramento, La Mesa, Los Angeles, and Vista. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Friendly Brand (formerly Friendly Farms) concentrated over half of sales in Tincture & Sublingual at 50.38% share while ranking 7 in California Tincture & Sublingual, with that category up 64.99% year over year but down 0.76% month over month. Vapor Pens accounted for 32.06% share with sales down 19.83% year over year and down 1.35% month over month, while Concentrates rose to 17.56% share on a 464.50% year-over-year surge and a 24.64% month-over-month gain; taken together with a 21.01% year-over-year decline in average price and a 35.81% brand-level sales increase, the pattern implies mix-led growth driven by Tincture & Sublingual expansion and a rapid Concentrates ramp offsetting Vapor Pens contraction.
The shift toward Tincture & Sublingual at 50.38% share and Concentrates at 17.56% share, alongside the 7th-place rank in California Tincture & Sublingual, indicates a positioning that leans into value-accessible potency formats as average prices fell 21.01% year over year while unit velocity likely rose. With Vapor Pens shrinking 19.83% year over year and 1.35% month over month versus Concentrates expanding 464.50% year over year and 24.64% month over month, the brand is tilting toward categories where price elasticity and consumer trial can compound share gains, implying that maintaining Tincture & Sublingual rank while scaling Concentrates could be the primary route to offset ongoing Vapor Pens headwinds.
Competitive Landscape
Friendly Brand (formerly Friendly Farms) sits at rank #7 in California Tincture & Sublingual for October 2026, improving 2 positions from #9 year over year while slipping 1 spot from #8 in July 2026; the brand also peaked at #5 in June 2026 and then ceded 2 positions by October 2026. In contrast, Papa & Barkley held rank #1 with an 8.3% year-over-year sales increase, while Mary's Medicinals advanced from #7 to #4 alongside a 58.1% sales gain; meanwhile, Care By Design fell from #3 to #5 with a 35.9% sales decline and VET CBD edged up from #4 to #3 despite a 4.3% sales contraction. The pattern implies Friendly Brand is stabilizing in the upper-middle tier—gaining 2 ranks year over year but losing 2 ranks from its June 2026 peak—as faster-rising competitors compress the path back toward a top-5 position.
Notable Products
Friendly Brand (formerly Friendly Farms) leans on new launches in October 2026, with products first sold in the last six months accounting for 43.8% of sales and populating the lineup with items like GMO Cookies Full Spectrum Tincture. That level of freshness sits alongside a broad catalog of 124 products, so much of its revenue comes from recently introduced SKUs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
