.svg){kind=small}
Sep-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of California, Friendly Farms has shown varying performance across different product categories. In the Concentrates category, the brand witnessed a notable fluctuation in its ranking, starting at 96th in June 2025 and improving to 60th by August, only to drop back to 82nd in September. This indicates a volatile market presence, potentially driven by competitive dynamics or shifts in consumer preferences. On the other hand, their performance in the Tincture & Sublingual category has been relatively strong, maintaining a top 10 position throughout the months, although slipping slightly from 5th in August to 9th in September. This consistent high ranking suggests a solid consumer base and effective market strategies in this category.
Friendly Farms' presence in the Vapor Pens category in California has remained fairly stable, with rankings hovering in the mid-70s over the observed months. The brand's ranking remained relatively unchanged from June to September, suggesting a steady demand and possibly a saturated market where significant upward movement is challenging. Notably, Friendly Farms did not break into the top 30 brands in any category, which could be seen as a limitation in their market penetration efforts. However, the consistent ranking in the Tincture & Sublingual category highlights a particular strength that could be leveraged for further growth.
Competitive Landscape
In the competitive landscape of vapor pens in California, Friendly Farms has experienced a gradual decline in rank from June to September 2025, moving from 74th to 76th place. This decline in rank is accompanied by a consistent decrease in sales, indicating potential challenges in maintaining market share. In contrast, Bear Labs has shown a notable improvement, rising from not being in the top 20 in June and July to securing the 70th position by September, with sales surpassing those of Friendly Farms in the same month. Meanwhile, CAM has maintained a relatively stable position, slightly declining from 61st to 68th, yet still achieving higher sales figures than Friendly Farms throughout this period. Rosin Tech also presents a competitive threat, climbing from 94th in June to 77th in August, before matching Friendly Farms' rank in September, with comparable sales figures. These dynamics suggest that while Friendly Farms faces increased competition, particularly from Bear Labs and Rosin Tech, there is an opportunity to analyze these competitors' strategies to regain market positioning.
Notable Products
In September 2025, the top-performing product for Friendly Farms was Cherry Pie Full Spectrum Tincture (1000mg THC, 30ml), leading the sales with a rank of 1 in the Tincture & Sublingual category and achieving sales of 656 units. Green Crack Tincture (1000mg THC, 30ml, 1oz) followed closely behind, securing the 2nd position. Super Lemon Haze Tincture (1000mg THC, 30ml) was ranked 3rd, showing strong performance in the same category. Blue Dream Full Spectrum Tincture (1000mg THC, 30ml), previously holding the top rank from June to August, dropped to 4th place in September with a significant decrease in sales. Captain Jack Live Resin Cartridge (0.5g) emerged as a notable contender in the Vapor Pens category, ranking 5th in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
