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Dec-2025
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Overview
Market Insights Snapshot
Friendly Farms has shown varied performance across different product categories in California. In the Tincture & Sublingual category, the brand has maintained a strong presence, consistently ranking in the top 10 throughout the last quarter of 2025, peaking at 6th place in November. This indicates a solid market position and consumer loyalty in this category. However, in the Concentrates category, Friendly Farms did not manage to break into the top 30 for most of the months, only appearing at 92nd place in December. This suggests challenges in gaining traction or maintaining visibility in this segment, which may warrant strategic adjustments.
The Vapor Pens category tells a different story, with Friendly Farms experiencing a decline in rankings over the observed months. Starting at 63rd place in September, the brand fell out of the top 30 by December, indicating a potential decline in market share or increased competition. The sales figures reflect this downward trend, with a notable decrease from September to November. This performance highlights potential areas for improvement in product offerings or marketing strategies to regain competitiveness in the Vapor Pens category. The absence from the top 30 by December suggests that Friendly Farms may need to reassess its approach in this highly competitive market.
Competitive Landscape
In the competitive landscape of California's Tincture & Sublingual category, Friendly Farms has shown a dynamic performance in the latter part of 2025. Maintaining a consistent rank of 9th in September and October, Friendly Farms saw a notable improvement in November, climbing to 6th place, before settling back to 9th in December. This fluctuation indicates a responsive market strategy, potentially driven by a significant sales increase in November. In comparison, Proof consistently outperformed Friendly Farms, holding a steady position in the top 10, with a peak in December. Meanwhile, Jade Nectar experienced a decline, dropping out of the top 10 by December, which could have contributed to Friendly Farms' temporary rise in rank. St Ides also demonstrated strong competition, surpassing Friendly Farms in December. The data suggests that while Friendly Farms is a strong contender, it faces stiff competition from brands like Proof and St Ides, necessitating strategic adjustments to maintain and improve its market position.
Notable Products
In December 2025, the top-performing product from Friendly Farms was Blue Dream Full Spectrum Tincture (1000mg THC, 30ml) with a sales figure of $688. This product maintained its leading position from the previous month, having been ranked first in November as well. God's Gift Full Spectrum Tincture (1000mg) saw a significant rise to the second position in December, up from fifth place in October. Cherry Cheesecake Full Spectrum Tincture (1000mg THC, 30ml, 1oz) entered the rankings at third place, while Maui Wowie Full Spectrum Tincture (1000mg THC, 30ml, 1oz) held steady in fourth position for two consecutive months. MAC 1 Full Spectrum Tincture (1000mg THC, 30ml) debuted in the fifth spot in December, rounding out the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
