Friendly Farms

Friendly Farms is a top-tier California cannabis brand, celebrated for its TruSpectrum™ extracts that meticulously preserve native terpenes and cannabinoids from locally cultivated crops. Esteemed for producing artisanal-quality products, the award-winning brand caters to a wide range of consumers from medical patients to connoisseurs. As the cannabis market evolves, Friendly Farms continues to thrive, demonstrating robust success despite industry consolidations.
Trend
Decline
Nov-2023 Sales
$500K+
Product Count
106
Updated
12/5/2023
Markets
Friendly Farms Historical Sales by Category

Market Insights Snapshot

In California, Friendly Farms has shown significant growth in the Concentrates category. The brand has steadily climbed the ranks from 35th place in August 2023 to 23rd place in November 2023. This upward trajectory suggests an increasing market share and consumer preference for Friendly Farms' concentrates. However, it's worth noting that despite the improvement, the brand has yet to break into the top 20 in this category.

On the other hand, Friendly Farms maintains a consistent presence in the top 10 for the Tincture & Sublingual category, holding the 9th spot from September to November 2023. This consistency indicates a stable demand for their products in this category. However, in the Vapor Pens category, Friendly Farms has seen a slight dip, falling from 28th place in August to 32nd place in November 2023. This could be a potential area of concern, but it's worth monitoring further to see if this trend continues.

Nov-2023 Rank
Concentrates
Tincture & Sublingual
Vapor Pens
23
9
32

Competitive Landscape

In the Vapor Pens category for California, Friendly Farms has seen a slight drop in rank from August to November 2023, moving from 28th to 32nd place. This indicates a decrease in sales, although the brand still maintains a position within the top 40. Among its competitors, Kingpen (formerly 710 Kingpen) and Connected Cannabis Co. have also seen a drop in rank, with Connected Cannabis Co. experiencing a more significant decline. On the other hand, Cream Of The Crop (COTC) improved its rank in October before falling back in November. Interestingly, Crystal Clear has managed to improve its rank significantly, moving up from 37th to 31st place. This suggests a potential increase in sales for Crystal Clear, posing a potential challenge for Friendly Farms.

Friendly Farms market ranking for CA Vapor Pens

Notable Products

In November 2023, the top-performing product for Friendly Farms was the Gas Plant Live Resin Cartridge (1g) from the Vapor Pens category, with a notable sales figure of 1944 units. This product regained its top spot after dropping to the 4th rank in October. The second best-seller was The Supreme Cured Resin Cartridge (1g), also from the Vapor Pens category, rising from the 5th position in October. The third, fourth, and fifth ranks were held by Confetti Cured Resin Cartridge (1g), God's Gift FSO (1g), and Bubba Kush FSO (1g) respectively, all making their first appearance in the top 5. Overall, there was a significant reshuffling in the rankings from the previous month, with Vapor Pens products dominating the top spots.

Product Rank
Category
Aug-2023
Sep-2023
Oct-2023
Nov-2023
Gas Plant Live Resin Cartridge (1g)
Vapor Pens
1
>5
4
1
The Supreme Cured Resin Cartridge (1g)
Vapor Pens
>5
>5
5
2
Confetti Cured Resin Cartridge (1g)
Vapor Pens
>5
>5
>5
3
God's Gift FSO (1g)
Concentrates
>5
>5
>5
4
Bubba Kush FSO (1g)
Concentrates
>5
>5
>5
5
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