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Nov-2025
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Overview
Market Insights Snapshot
In the California market, Friendly Farms has shown a mixed performance across different product categories. Within the "Tincture & Sublingual" category, the brand has maintained a strong presence, consistently ranking within the top 10 from August to November 2025, even climbing back up to 7th place in November after a slight dip. This suggests a stable consumer base and possibly effective product offerings or marketing strategies in this segment. On the other hand, the "Concentrates" category tells a different story, where Friendly Farms did not make it into the top 30 in recent months, indicating potential challenges or increased competition in this space.
For "Vapor Pens," Friendly Farms has experienced a downward trend in rankings from August to November 2025, dropping from 62nd to 83rd place. This decline could be attributed to a variety of factors, such as shifts in consumer preferences, competitive pressures, or changes in product availability. Notably, the sales figures for this category also reflect a downward trajectory, which may warrant strategic reassessment. Overall, while Friendly Farms retains a strong foothold in certain categories, the variance in rankings across others highlights areas for potential growth and improvement.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Friendly Farms has experienced notable fluctuations in its market position from August to November 2025. Initially ranked 5th in August, Friendly Farms saw a dip to 9th place in both September and October before recovering slightly to 7th in November. This pattern suggests a volatile market presence, potentially influenced by the consistent performance of competitors like ABX / AbsoluteXtracts, which maintained a stable 5th position throughout the period. Meanwhile, Mary's Medicinals and Proof also demonstrated competitive resilience, with Mary's Medicinals reclaiming its 6th position in November after a brief drop. The sales trends indicate that while Friendly Farms managed to increase its sales in November, it still faces stiff competition from brands like ABX / AbsoluteXtracts, which consistently outperformed Friendly Farms in sales, particularly in October and November. This competitive environment highlights the need for Friendly Farms to strategize effectively to regain and maintain a higher rank in the market.
Notable Products
In November 2025, the top-performing product from Friendly Farms was Blue Dream Full Spectrum Tincture, which regained its position at rank 1 after dropping to rank 4 in September. It achieved notable sales of 459 units. Maui Wowie Full Spectrum Tincture entered the rankings directly at the top position, sharing the first rank with Blue Dream, with sales also at 459 units. Bubba Kush Full Spectrum Tincture, previously ranked first in October, moved to the second position with 454 units sold. White Fire OG Full Spectrum Tincture debuted in the rankings at the third position, while King Louis OG Full Spectrum Tincture slipped from second to fourth place in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
