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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Friendly Brand (formerly Friendly Farms) is stocked at 162 licensed dispensaries across California, with the deepest coverage in Sacramento, San Diego, La Mesa, Los Angeles, and Santa Ana. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Friendly Brand (formerly Friendly Farms) concentrated its September 2026 mix in Tincture & Sublingual at 57.58% share, with Vapor Pens at 29.73% and Concentrates at 12.69%; within this, Tincture & Sublingual grew 48.73% year over year and 1.86% month over month, while Vapor Pens fell 54.09% YoY and 19.53% MoM. Despite total brand sales declining 11.83% YoY and average price down 14.97% YoY to $26.48, Tincture & Sublingual secured a category rank of 7 in California, implying a pivot toward higher-velocity sublingual formats as Vapor Pens retrench and Concentrates post a mixed signal with 27.55% YoY growth but a 25.39% MoM pullback.
The shift toward Tincture & Sublingual at 57.58% share alongside a 48.73% YoY gain, contrasted with a 54.09% YoY contraction in Vapor Pens and a 27.55% YoY rise but 25.39% MoM dip in Concentrates, indicates a deliberate reweighting to channels where the brand can sustain rank, evidenced by rank 7 in California. With average price falling 14.97% YoY as Tincture & Sublingual prices average $27.02 versus $31.06 in Vapor Pens, the brand appears to be trading price for share within sublinguals to stabilize monthly throughput (+1.86% MoM) and buffer portfolio volatility from pen declines (-19.53% MoM), implying a positioning that prioritizes accessible dosing formats to maintain shelf relevance while de-emphasizing higher-priced pen SKUs.
Competitive Landscape
Friendly Brand (formerly Friendly Farms) sits at rank #7 in California Tincture & Sublingual for September 2026, improving 2 positions YoY from #9 while slipping 2 spots from June 2026’s peak at #5; that mixed trajectory contrasts with Papa & Barkley holding #1 with a -8.39% YoY sales change and Mary's Medicinals climbing from #7 to #5 alongside a 22.27% YoY sales increase. Additional context shows Yummi Karma steady at #2 with +7.82% YoY while Care By Design remains #3 despite a -23.86% YoY decline, indicating that Friendly Brand’s 2-rank YoY rise amid a 2-rank slide since June points to mid-pack consolidation rather than breakout momentum unless it can convert prior #5 positioning into sustained share gains.
Notable Products
Cherry Pie Full Spectrum Tincture (1000mg THC, 30ml) posted the steepest movement in September 2026 with a -42.3% month-over-month drop while sliding to rank 7, and Northern Lights Tincture (1000mg) also contracted by -15.4% at rank 8, signaling demand risk in the lower half of the lineup. In contrast, Cadillac Cookies Full Spectrum Tincture (1000mg THC, 30ml) climbed to rank 1 on +37.9% MoM and Green Crack Tincture (1000mg THC, 30ml, 1oz) advanced to rank 3 on +35.2% MoM, with Pineapple Express Full Spectrum Tincture (1000mg THC, 30ml) holding rank 2 on a modest +2.9% MoM and about $14,673 in sales. Eight of the top ten SKUs are Tincture & Sublingual variants from strain-led families, implying the portfolio is consolidating around a few momentum leaders while pruning or repositioning weaker tail SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
