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Apr-2025
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Overview
Market Insights Snapshot
Friendly Farms has shown varied performance across different categories and states, with some notable trends. In the California market, the brand has maintained a strong position in the Tincture & Sublingual category, consistently ranking within the top 10 over the first four months of 2025. Despite a slight decline in sales from January to April, Friendly Farms has held steady at the 6th position for most of this period. However, the brand's performance in the Concentrates category has seen a more significant drop, starting outside the top 30 and falling further to 99th place by April, indicating a potential challenge in maintaining competitive sales in this segment.
In the Vapor Pens category in California, Friendly Farms experienced a decline in rankings, moving from 59th in January to 84th in April. This downward trend in both sales and ranking suggests a need for strategic adjustments to regain market share. The absence of top 30 rankings in both Concentrates and Vapor Pens categories can be seen as a negative indicator, suggesting that the brand may need to innovate or reposition to enhance its competitiveness in these areas. While the Tincture & Sublingual category remains a stronghold for Friendly Farms, the brand's overall performance across categories highlights the dynamic nature of the cannabis market and the importance of adapting to changing consumer preferences and competitive pressures.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Friendly Farms has shown a consistent presence, maintaining a rank between 5th and 6th place from January to April 2025. Despite a slight dip in sales from January to April, Friendly Farms remains competitive, closely trailing behind Mary's Medicinals and VET CBD, which have consistently held higher ranks. Notably, VET CBD has maintained a steady 4th position, indicating strong market performance. Meanwhile, Proof and Jade Nectar have shown improvements in their rankings, suggesting an upward trend in their market presence. This competitive environment highlights the need for Friendly Farms to innovate and potentially adjust marketing strategies to regain a stronger foothold in the market.
Notable Products
In April 2025, the top-performing products from Friendly Farms were the Fatso Full Spectrum Tincture and the RS11 Full Spectrum Tincture, both securing the first rank in the Tincture & Sublingual category with notable sales figures of 577 units each. The Granddaddy Purple Full Spectrum Tincture followed closely, ranking second with 514 units sold. The Blue Dream Full Spectrum Tincture maintained its third position from previous months, although its sales decreased from 627 units in February to 476 units in April. The Friendly x Huckleberry Hill Farms - Nu-resin - Whitethorn Rose Cured Resin Cartridge improved its ranking from fifth in January to fourth in April, despite a decline in sales to 446 units. Overall, these products demonstrated strong performances with some fluctuations in both rankings and sales figures over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
