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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Friendly Farms concentrated 73.73% of sales in Tincture & Sublingual, where year-over-year declined 10.29% and month-over-month fell 4.88%, while Vapor Pens held 21.59% share with a 77.89% YoY drop and a 43.01% MoM slide. Concentrates accounted for 4.67% share with a 73.78% YoY contraction and a 61.91% MoM decline, and the brand’s average price decreased 5.08% YoY to $28.96. The brand ranked 8th in Tincture & Sublingual in California, indicating that despite a 49.41% YoY sales decline overall, category focus is anchoring relative placement where share is densest.
The shift toward a heavier Tincture & Sublingual mix alongside deep contractions in Vapor Pens (down 77.89% YoY) and Concentrates (down 73.78% YoY) implies a defensive repositioning around its highest-frequency segment rather than a balanced multi-category play. With Tincture & Sublingual down only 4.88% MoM versus Vapor Pens down 43.01% MoM and Concentrates down 61.91% MoM, the current mix concentrates risk but also preserves rank headroom at 8th in California; the implication is that short-term stability depends on sustaining Tincture & Sublingual velocity while price discipline (5.08% YoY decrease) funds retention rather than category expansion.
Competitive Landscape
Friendly Farms sits at rank #8 in May 2026 in CA Tincture & Sublingual, down 1 position year over year from #7 and 3 positions below its three-month rank of #5; that slide from a peak of #5 in February 2026 to #8 by May 2026 places the brand 3 spots behind its recent high while competitors like ABX / AbsoluteXtracts moved up from #6 to #5 and Papa & Barkley held #1 despite a 13.3% year-over-year sales decline, suggesting share is consolidating at the top while mid-pack churn intensifies; the pattern implies Friendly Farms’ downward rank trajectory from #5 to #8 over three months risks cementing it outside the top five unless it reverses the relative performance gap against upward or stable leaders.
Notable Products
Maui Wowie Full Spectrum Tincture (1000mg THC, 30ml, 1oz) posted the steepest decline at -59.0% month over month and slid to rank 9, while Jack Herer Full Spectrum Tincture (1000mg THC, 30ml) dropped -52.6% to rank 7, indicating sharp volatility at the lower end of the top 10. In contrast, Blue Dream Full Spectrum Tincture (1000mg THC, 30ml) surged +168.1% to rank 1 with $22,218, and Zlicious Tincture (1000mg) advanced +66.6% to rank 4, as Lemon Heir Headz Tincture (1000mg) climbed +64.4% to rank 5. All top-10 SKUs are in Tincture & Sublingual, concentrating the mix in a single category while Bubba Kush Full Spectrum Tincture (1000mg THC, 30ml) fell -31.5% to rank 2, suggesting leadership is consolidating around a few breakout flavors despite broader churn. The pattern implies Friendly Farms is pivoting toward a winner-take-most tincture portfolio where rapid share transfer favors newly energized SKUs over legacy staples.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
