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Aug-2025
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Overview
Market Insights Snapshot
In the California market, Friendly Farms has shown a notable upward trajectory in the Concentrates category. Starting from a rank of 83 in May 2025, the brand ascended to 55 by August 2025, indicating a significant improvement in their market position. This positive movement can be attributed to their increased sales, which rose from 22,995 to 44,498 over the same period. However, the Vapor Pens category tells a different story, where Friendly Farms experienced a decline from rank 65 in May to 80 in August. This downward trend suggests challenges in maintaining competitiveness within this segment, which may require strategic adjustments to regain momentum.
On the other hand, Friendly Farms has maintained a strong and consistent presence in the Tincture & Sublingual category in California. The brand consistently ranked within the top 10, even improving slightly from 7th place in May to 5th place by August. This steady performance underscores their solid footing and consumer preference in this category, with sales increasing from 158,148 to 186,728. The absence of Friendly Farms in the top 30 for certain categories could indicate areas for potential growth or highlight sectors where competition is particularly fierce, necessitating a more focused market strategy.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Friendly Farms has demonstrated a steady improvement in its market position over the summer of 2025. Starting from a rank of 7th in May, the brand climbed to 5th by July and maintained this position in August. This upward trend indicates a positive reception and growing consumer preference for Friendly Farms' products. In contrast, Mary's Medicinals experienced a decline from 5th to 7th place, suggesting a potential shift in consumer loyalty or product performance. Meanwhile, VET CBD consistently held strong, maintaining a top 4 position, though it briefly reached 3rd in July. ABX / AbsoluteXtracts showed a slight fluctuation, ending August at 6th, while Care By Design remained a dominant player, consistently ranking in the top 3. These dynamics highlight Friendly Farms' successful strategies in gaining market share amidst fierce competition, particularly against brands like Mary's Medicinals and ABX / AbsoluteXtracts, which have seen more variability in their rankings.
Notable Products
In August 2025, the top-performing product for Friendly Farms was the Sour OG Full Spectrum Tincture (1000mg THC, 30ml) in the Tincture & Sublingual category, securing the number one rank with sales of 743 units. Following closely was the Durban Poison Full Spectrum Tincture (1000mg THC, 1oz), which ranked second, showing a consistent upward trend from fourth in May to first in July. The Blue Dream Full Spectrum Tincture (1000mg THC, 30ml) held the third position, experiencing a slight dip from its previous ranks as first in June and second in July. Purple Urkle Full Spectrum Tincture (1000mg THC, 30ml, 1oz) entered the rankings at third in July and maintained a strong presence by staying in the top four in August. God's Gift Full Spectrum Tincture (1000mg) secured the fourth position, demonstrating a steady performance across the months, fluctuating between second and fourth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
