.svg){kind=small}
Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Friendly Brand (formerly Friendly Farms) is stocked at 167 licensed dispensaries across California, with the deepest coverage in Los Angeles, Sacramento, San Diego, La Mesa, and Santa Ana. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Friendly Brand (formerly Friendly Farms) concentrated 59.48% of sales in Tincture & Sublingual, where sales fell 20.09% year over year and 15.48% month over month, while Vapor Pens held 28.86% share with steeper declines of 64.12% YoY and 38.05% MoM. Concentrates accounted for 11.66% share with a 39.86% YoY drop and a comparatively lighter 6.42% MoM dip, and the brand’s average price decreased 8.61% YoY to $28.26 as Tincture & Sublingual priced at $28.21 and Vapor Pens at $32.22. With Tincture & Sublingual ranked 8th in California, the mix indicates reliance on a mid-pack position in a single lead category while exposure to Vapor Pens’ sharper contraction amplifies overall volatility.
The shift toward a heavier Tincture & Sublingual weighting alongside Vapor Pens’ 35.62 percentage-point deeper YoY decline (64.12% vs 28.50% blended non-Vapor average) implies the brand’s core is comparatively more defendable than its ancillary inhalable offering, yet still under pressure given a 15.48% MoM retreat. Concentrates’ 6.42% MoM decline versus Vapor Pens’ 38.05% MoM suggests near-term stability is more achievable by leaning into lower-priced formats (Concentrates at $21.84 vs Vapor Pens at $32.22) while protecting rank 8 in California Tincture & Sublingual; the pattern implies prioritizing assortment depth and price architecture in Tincture & Sublingual to buffer ongoing category-specific contractions.
Competitive Landscape
Friendly Brand (formerly Friendly Farms) sits at rank #8 in CA Tincture & Sublingual for August 2026, sliding 3 positions year over year from #5 while also dropping 3 ranks since May–June’s peak at #5, indicating a mid-year pullback after a brief high-water mark. In contrast, Papa & Barkley held #1 both this year and last (0 rank change) despite a 1.36% YoY sales decline, while Yummi Karma maintained #2 (0 rank change) with a 15.09% YoY sales increase, suggesting the top tier is stabilizing above Friendly Brand as it shifts from #5 to #8. Additionally, Mary's Medicinals climbed from #6 to #5 (+1 rank), and VET CBD stayed at #4 (0 rank change) with 12.37% YoY growth, reinforcing that gains are accruing just ahead of Friendly Brand rather than behind it. The pattern implies Friendly Brand’s trajectory toward #8 is a share-ceding move to adjacent competitors, and without a near-term reversal the brand risks entrenchment below the #5–#6 band that set its June 2026 peak.
Notable Products
Cherry Pie Full Spectrum Tincture (1000mg THC, 30ml) posted the headline move in August 2026 with a +107.6% month-over-month surge to rank 2, while Blue Dream Full Spectrum Tincture (1000mg THC, 30ml) fell 66.7% MoM to rank 10, indicating sharp dispersion within the lineup. Bubba Kush Full Spectrum Tincture (1000mg THC, 30ml) held rank 1 despite a 5.3% MoM decline, and seven of the top ten are Tincture & Sublingual SKUs, concentrating share in a single format. The pattern implies Friendly Brand (formerly Friendly Farms) is leaning into a tincture-centric portfolio where a few flavors are rotating leaders, suggesting assortment pruning and targeted push behind fast-cycling tincture SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
