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Mar-2026
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Overview
Market Insights Snapshot
In the ever-evolving cannabis market, Friendly Farms has shown varied performance across different product categories and states. In California, the brand has demonstrated resilience in the Tincture & Sublingual category, maintaining a consistent rank of 7th place from January to March 2026. This stability indicates a strong foothold in this segment, despite fluctuations in sales figures. However, in the Concentrates category, Friendly Farms has experienced more volatility, with a notable improvement from 90th place in January to 68th place by March 2026. This upward trajectory suggests a positive reception and growing consumer interest in their concentrates offerings in California, although there's room for growth to break into the top ranks.
Conversely, the Vapor Pens category presents a more challenging landscape for Friendly Farms. In California, the brand's ranking has declined from 85th place in December 2025 to falling out of the top 30 by March 2026. This decline highlights a competitive market where maintaining visibility and consumer preference is crucial. The absence from the top 30 in March suggests a need for strategic adjustments to regain market share in this category. The overall performance across these categories underscores the dynamic nature of the cannabis industry and the importance of adapting to consumer trends and preferences.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Friendly Farms has shown a consistent performance, maintaining its rank at 7th place from January to March 2026, after climbing from 9th in December 2025. This upward movement indicates a positive trend in market presence, despite facing stiff competition. Notably, VET CBD has consistently held the 5th position, showcasing a stable lead over Friendly Farms. Meanwhile, ABX / AbsoluteXtracts has maintained its 6th place ranking, directly above Friendly Farms, suggesting a close competition. Mary's Medicinals and Proof have shown fluctuations in their rankings, with Mary's Medicinals dropping from 7th to 9th, and Proof remaining steady at 8th. These dynamics highlight Friendly Farms' potential to further improve its standing by capitalizing on the volatility of its competitors and sustaining its sales momentum.
Notable Products
In March 2026, the Maui Wowie Full Spectrum Tincture (1000mg THC, 30ml, 1oz) emerged as the top-performing product for Friendly Farms, ascending from its previous fifth place in February to first place, with notable sales of 936 units. The Bubba Kush Full Spectrum Tincture (1000mg THC, 30ml) secured the second position, marking its debut on the rankings with impressive sales figures. Sundae Driver Full Spectrum Tincture (1000mg THC, 30ml, 1oz) held steady at third position, maintaining its rank from February. God's Gift Full Spectrum Tincture (1000mg) experienced a drop from its second-place position in February to fourth in March. Green Crack Tincture (1000mg THC, 30ml, 1oz) entered the rankings in fifth place, rounding out the top products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
