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Jun-2024
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Overview
Market Insights Snapshot
Friendly Farms has shown a dynamic performance across various product categories in California. In the Concentrates category, the brand has fluctuated within the top 20 rankings, peaking at 12th place in April 2024 and maintaining a relatively stable position around the mid-teens. This indicates a consistent demand for their concentrates, despite minor dips in May and June. Meanwhile, their presence in the Tincture & Sublingual category has been more stable, holding the 6th position from March through May before dropping to 8th in June. This drop could be an area of concern or an opportunity for the brand to strategize and regain its footing in the subsequent months.
However, Friendly Farms has struggled to make a significant impact in the Vapor Pens category in California. The brand has not made it into the top 30 rankings for the past four months, with its best performance being 35th place in March and April, followed by a decline to 42nd in May and 47th in June. This downward trend suggests that the brand may need to reassess its offerings or marketing strategies in this category to better compete with other brands. Despite these challenges, the brand's overall sales figures indicate a strong presence in the market, particularly in the Concentrates and Tincture & Sublingual categories.
Competitive Landscape
In the competitive landscape of the California vapor pens market, Friendly Farms has experienced notable fluctuations in its rank and sales over recent months. Starting at rank 35 in March 2024, Friendly Farms maintained its position in April but saw a decline to rank 42 in May and further to rank 47 in June. This downward trend in ranking is mirrored by a decrease in sales from $557,238 in March to $340,638 in June. In comparison, Cream Of The Crop (COTC) started at rank 37 in March, maintaining its position in April but dropping to rank 43 in May and 44 in June, indicating a similar downward trend but with relatively higher sales figures. Meanwhile, Kushy Punch and Sauced have shown more stable performance, with Kushy Punch hovering around the 45-51 rank range and Sauced improving slightly from rank 53 in March to 48 in June. These insights suggest that while Friendly Farms faces stiff competition, particularly from brands like Cream Of The Crop (COTC), there is a broader market trend of fluctuating ranks and sales among top competitors in the California vapor pens category.
Notable Products
In June 2024, Friendly Farms' top-performing product was Banana Sherbet FSO (1g) in the Concentrates category, climbing to the number one rank with sales of $1,837. Cherry Cheesecake Full Spectrum Oil (1g), also in the Concentrates category, secured the second position, marking its debut in the rankings. Double Purple Doja FSO (1g) dropped from its consistent first-place ranking in April and May to third in June. GDP RSO (1g) entered the rankings at fourth place in June. Maui Wowie Full Spectrum Tincture (1000mg THH, 30ml, 1oz) in the Tincture & Sublingual category fell to fifth place, down from its third-place position in May.
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