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Oct-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis products, Friendly Farms has shown varied performance across different categories and states. In California, Friendly Farms has struggled to maintain a foothold in the Concentrates category, with rankings slipping from 62nd in July 2025 to not being in the top 30 by October 2025. This indicates a potential decline in market share or increased competition in this category. On the other hand, their presence in the Tincture & Sublingual category remains strong, consistently ranking in the top 10, although there was a slight drop from 5th in August to 10th in October. This suggests that while they face challenges in some areas, they maintain a stronghold in others.
The Vapor Pens category shows a different trend for Friendly Farms in California. While they are not leading the category, they have shown some consistency, with rankings hovering in the low 60s over the months, though they did experience a slight dip to 67th in October 2025. This indicates that while they are not a dominant player in this category, they maintain a presence. The overall sales trend across these categories suggests a mixed performance, with some areas showing resilience and others indicating potential areas for improvement or strategic pivoting. It's worth noting that the absence of Friendly Farms from the top 30 in the Concentrates category in October highlights a significant area of concern that may require attention.
Competitive Landscape
In the competitive landscape of vapor pens in California, Friendly Farms has experienced notable fluctuations in its ranking and sales over the past few months. Starting in July 2025, Friendly Farms held a rank of 65, improving slightly to 62 in both August and September, before dropping to 67 in October. This decline in October coincides with a significant decrease in sales from $183,030 in August to $131,771 in October. In contrast, Care By Design has shown a consistent improvement in rank from 74 in July to 64 in October, with sales remaining relatively stable. Meanwhile, Hashish House made a notable entry into the rankings in September at 88, climbing to 66 by October, indicating a rapid increase in market presence. Bear Labs also showed improvement, moving from 94 in August to 70 in October. CAM experienced a similar trend to Friendly Farms, with its rank dropping from 62 in July to 68 in October, alongside a decrease in sales. These dynamics suggest that while Friendly Farms was initially holding a strong position, increased competition and fluctuating sales have impacted its market standing, highlighting the need for strategic adjustments to regain its competitive edge.
Notable Products
In October 2025, Friendly Farms' top-performing product was the Bubba Kush Full Spectrum Tincture, which ranked first with sales of 442 units. King Louis OG Full Spectrum Tincture followed as the second top-seller, marking its debut in the rankings. The Green Crack Tincture, which had previously held the second position in September, dropped to third place with 287 units sold. RS11 Full Spectrum Tincture secured the fourth position, entering the rankings for the first time. God's Gift Full Spectrum Tincture, which was ranked third in July and fifth in August, maintained the fifth position in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
