Market Insights Snapshot
Keef Cola has shown impressive performance in the Beverage category across multiple states. In Arizona, it has consistently held the top 2 positions from July to October 2023, demonstrating strong sales and consumer preference. A similar trend can be observed in Colorado and Missouri, where Keef Cola maintained a steady rank 1 position. However, in California and Nevada, a slight downward movement in rankings is observed, potentially indicating increased competition or changing consumer preferences.
On the other hand, Keef Cola's performance in other categories and regions shows room for improvement. The brand's Vapor Pens in Colorado and Edibles in Missouri and Oregon did not make it to the top 20, indicating a need for strategic focus in these areas. Interestingly, the brand made a significant leap in the Beverage category in Michigan, jumping straight to rank 4 in October 2023, hinting at a potential growth market. Overall, while Keef Cola has established a strong presence in the Beverage category, further diversification into other categories could enhance its market position.
In the Missouri Beverage category, Keef Cola has consistently maintained its top position in the market from July to October 2023. However, it's worth noting that its closest competitors, Drink Loud and Select, have shown varying performance. Drink Loud, despite holding the second rank consistently, has seen a downward trend in sales over the observed period. On the other hand, Select, ranked third, has shown a slight increase in sales, indicating a potential threat to Keef Cola's dominance. It's important to note that the absence of a rank for any given month implies that the brand was not among the top 20 in the Missouri Beverage category for that month.
In October 2023, the top-performing product from Keef Cola was the Orange Kush Classic Soda (10mg THC, 12oz) with sales reaching 19,884 units. This product has consistently maintained its first-place ranking over the past four months. The Purple Passion Classic Soda (10mg THC, 355ml) and Bubba Kush Root Beer (10mg THC, 355ml) followed in second and third places respectively, with the former climbing up from third place in July and August. Interestingly, the Bubba Kush Root Beer Classic Soda (100mg THC, 355ml) improved its ranking from fifth to fourth place. The newcomer, Blue Razz Classic Soda (10mg, 355ml), made its debut in the top five, securing the fifth spot.