Data Snapshot: Aug 04, 2026
$1M+

Jul-2026

Sales

Strong Growth

Trend

6-Month

286

Product Count

SKUs

$9.31

Avg Price

-13.8%

YoY Sales Change

-3.8%

YoY Price Change

Established in Boulder, Colorado in 2010, Keef Cola has emerged as a key player in the THC-infused beverage industry, providing consumers with an innovative alternative to alcohol. Led by CEO Erik Knutson, the brand has carved a niche in the edibles market, with a wide product range available in several states and Puerto Rico that includes a variety of flavored sodas and mocktails. Keef Cola's positioning is unique in its focus on both taste and the potential benefits of cannabis, appealing to those searching for a new way to enjoy THC.
Keef Cola

Where to Buy

Keef Cola is stocked at 1,836 licensed dispensaries across Colorado, Michigan, and 14 other states, 345 of them in Colorado, with the deepest coverage in Denver, Colorado Springs, Boulder, Aurora, and Durango. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

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Keef Cola Sales

Market Insights Snapshot

Keef Cola Historical Sales by Category

In July 2026, Keef Cola’s mix remained concentrated in Beverage at 99.13% share, with year-over-year sales down 13.76% but month-over-month up 5.17%, while Edible held 0.82% share with a 9.66% YoY decline and a 31.17% MoM drop. Vapor Pens accounted for 0.05% share with YoY and MoM declines of 46.28% and 46.26%, respectively, and average prices diverged by category with Beverage at $9.30 and Edible at $10.54. The pattern implies the brand is consolidating further into Beverage as minor categories contract sharply, concentrating risk and leverage in a single category where short-term momentum offsets broader YoY contraction.

Average price fell 3.85% YoY while Beverage gained 5.17% MoM and Edible fell 31.17% MoM, indicating recent demand elasticity favoring Beverage while premium-adjacent niches retreat. With Beverage at 99.13% share and Vapor Pens shrinking 46.26% MoM, the mix shift reduces diversification and ties positioning to volume capture in core Beverage, implying that pricing and promotion in Beverage drive near-term outcomes more than innovation in adjacent formats.

Category
Share of Sales
Avg Item Price
YoY %
MoM %
Beverage
99.1%
$9.30
-13.8%
+5.2%
Edible
0.8%
$10.54
-9.7%
-31.2%
Vapor Pens
0.1%
$28.05
-46.3%
-46.3%
Keef Cola

Competitive Landscape

Keef Cola holds rank #1 in MO Beverage in July 2026 with a 0-place YoY rank change, stable from #1 in July 2025, while maintaining #1 over the past 3 months; in contrast, Canna Cantina sits at #2 with no disclosed YoY rank movement and Illicit / Illicit Gardens advanced from #5 to #3 alongside a 34.7% YoY sales increase. Meanwhile, SoGanja climbed from #6 to #4 with a 34.9% YoY sales rise, whereas High Five (MO) slipped from #4 to #5 and contracted by 20.7% YoY in sales; Keef Cola’s static #1 rank and peak at #1 in July 2026 imply entrenched category leadership despite upward pressure from mid-tier climbers.

Keef Cola market ranking for MO Beverage

Keef Cola

Notable Products

Xtreme - Bubba Kush Root Beer Classic Soda (100mg THC, 355ml) set the tone in July 2026 with a -36.7% month-over-month drop while holding rank 1, as Orange Kush Classic Soda (10mg THC, 12oz, 355ml) slid -8.6% at rank 2. Purple Passion Classic Soda (10mg THC, 12oz, 355ml) declined -9.5% at rank 4, contrasting with Xtreme - High Octane Soda (100mg THC, 12oz, 355ml) up 8.5% at rank 10. The pattern implies heavy reliance on a high-dose leader whose volatility is forcing mix to rebalance toward a wider tail rather than a single anchor.

Within the top ten, eight SKUs are Classic or Xtreme sodas in the Beverage category, with Xtreme - Purple Passion Classic Soda (100mg THC, 355ml, 12oz) gaining 7.4% at rank 8 while Classic - Bubba Kush Root Beer (10mg THC, 12oz, 355ml) fell -6.0% at rank 3. Xtreme - Orange Kush Classic Soda (100mg THC, 12oz, 355ml) rose 3.2% at rank 5 as Blue Razz Classic Soda (10mg THC, 355ml) edged up 1.2% at rank 9, against a top product revenue base of $259,315. The mix implies incremental gravity shifting to 100mg Xtreme formats, with 10mg Classics providing breadth but ceding momentum at the top of the ranking.

Product
Category
Mar-2026
Apr-2026
May-2026
Jun-2026
Jul-2026
MoM %
Xtreme - Bubba Kush Root Beer Classic Soda (100mg THC, 355ml)
Beverage
1
2
2
2
1
-0.4%
Orange Kush Classic Soda (10mg THC, 12oz, 355ml)
Beverage
2
1
1
1
2
-8.6%
Classic - Bubba Kush Root Beer (10mg THC, 12oz, 355ml)
Beverage
3
3
3
3
3
-6.0%
Purple Passion Classic Soda (10mg THC, 12oz, 355ml)
Beverage
6
5
5
4
4
-9.5%
Xtreme - Orange Kush Classic Soda (100mg THC, 12oz, 355ml)
Beverage
4
4
4
5
5
+3.2%
Classic - Pineapple X-Press Cola Soda (10mg THC, 12oz, 355ml)
Beverage
9
8
8
6
6
+3.9%
Xtreme - Classic Blue Razzberry Soda (100mg THC, 12oz)
Beverage
7
7
>10
>10
7
Xtreme - Purple Passion Classic Soda (100mg THC, 355ml, 12oz)
Beverage
5
6
7
9
8
+7.4%
Blue Razz Classic Soda (10mg THC, 355ml)
Beverage
8
5
6
8
9
+1.2%
Xtreme - High Octane Soda (100mg THC, 12oz, 355ml)
Beverage
10
9
>10
10
10
+8.5%
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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