Data Snapshot: Oct 05, 2026
$1M+

Sep-2026

Sales

Decline

Trend

6-Month

298

Product Count

SKUs

$9.33

Avg Price

-11.4%

YoY Sales Change

-2.9%

YoY Price Change

Established in Boulder, Colorado in 2010, Keef Cola has emerged as a key player in the THC-infused beverage industry, providing consumers with an innovative alternative to alcohol. Led by CEO Erik Knutson, the brand has carved a niche in the edibles market, with a wide product range available in several states and Puerto Rico that includes a variety of flavored sodas and mocktails. Keef Cola's positioning is unique in its focus on both taste and the potential benefits of cannabis, appealing to those searching for a new way to enjoy THC.
Keef Cola

Where to Buy

Keef Cola is stocked at 1,665 licensed dispensaries across Colorado, Michigan, and 14 other states, 320 of them in Colorado, with the deepest coverage in Denver, Colorado Springs, Boulder, Aurora, and Durango. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

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Keef Cola Sales

Market Insights Snapshot

Keef Cola Historical Sales by Category

Keef Cola’s category mix in September 2026 is highly concentrated in Beverage at 98.83% share with a year-over-year decline of 11.38% and a month-over-month drop of 7.42%, while Edible holds 1.11% share with a 15.51% YoY contraction and a 2.98% MoM decline; conversely, Vapor Pens, though only 0.06% share, rose 184.88% YoY and 125.58% MoM. Average price across the portfolio decreased 2.89% YoY to $9.33, with Beverage pricing at $9.31 and Edible at $10.13, and rank position in Beverage is 1 in Arizona. The pattern implies concentration risk: small absolute shifts in Beverage drive overall results downward (-11.39% brand YoY), while the outsized growth rates in Vapor Pens are too small in share to offset the Beverage drag, signaling an exposure that keeps Keef Cola’s top-line aligned with Beverage’s monthly volatility.

The shift toward steep Beverage declines (-11.38% YoY, -7.42% MoM) alongside minimal Edible weight (1.11% share) and fast-growing but tiny Vapor Pens (0.06% share, +125.58% MoM) implies that Keef Cola’s current positioning is anchored to large-volume, lower-price Beverage where price deflation (-2.89% YoY) and category softness transmit directly into rank-sensitive outcomes despite a number 1 Beverage rank in Arizona. The implication is that without lifting Beverage mix efficiency or scaling the high-growth Vapor Pens contribution from 0.06% toward even a low single-digit share, September 2026 dynamics will keep margin and share leverage muted, because double- and triple-digit growth in micro-scale segments cannot counter a single-digit share loss in a 98.83% base.

Category
Share of Sales
Avg Item Price
YoY %
MoM %
Beverage
98.8%
$9.31
-11.4%
-7.4%
Edible
1.1%
$10.13
-15.5%
-3.0%
Vapor Pens
0.1%
$35.15
+184.9%
+125.6%
Keef Cola

Competitive Landscape

Keef Cola holds rank #1 in CO Beverage in September 2026 and is flat year over year at #1, while Journeyman sits at #2 and Ripple (formerly Stillwater Brands) slipped from #2 to #3 alongside a -23.36% year-over-year sales change; additionally, Dialed In Gummies declined from #3 to #5 with a -22.40% sales drop. With Keef Cola also at #1 three months ago and reaching its peak rank of #1 in September 2026, the combination of a 0-position YoY change and competitors’ downward rank shifts indicates that Keef Cola’s leadership is being reinforced more by rivals losing share than by incremental rank gains, implying defensible incumbency rather than expansion-led momentum.

Keef Cola market ranking for CO Beverage

Keef Cola

Notable Products

Classic - Pineapple X-Press Cola Soda (10mg THC, 12oz, 355ml) posted the sharpest move in September 2026 with a -17.0% month-over-month change while sitting at rank 7, contrasting with Xtreme - Bubba Kush Root Beer Classic Soda (100mg THC, 12oz, 355ml) at rank 1 with a -3.1% decline. Orange Kush Classic Soda (10mg THC, 12oz, 355ml) held rank 2 but fell -11.3% MoM, while Xtreme - Orange Kush Classic Soda (100mg THC, 12oz, 355ml) at rank 5 dropped -10.4%, indicating pressure across both 10mg and 100mg formats. Nine of the top ten SKUs are Beverage sodas within the Classic and Xtreme families, and the absence of any +50% mover alongside multiple declines greater than -10% implies the portfolio is consolidating around core flavors rather than expanding velocity through innovation.

Product
Category
May-2026
Jun-2026
Jul-2026
Aug-2026
Sep-2026
MoM %
Xtreme - Bubba Kush Root Beer Classic Soda (100mg THC, 12oz, 355ml)
Beverage
2
2
1
1
1
-3.1%
Orange Kush Classic Soda (10mg THC, 12oz, 355ml)
Beverage
1
1
2
2
2
-11.3%
Classic - Bubba Kush Root Beer (10mg THC, 12oz, 355ml)
Beverage
3
3
3
3
3
-4.0%
Purple Passion Classic Soda (10mg THC, 12oz, 355ml)
Beverage
4
4
4
4
4
-5.6%
Xtreme - Orange Kush Classic Soda (100mg THC, 12oz, 355ml)
Beverage
5
5
5
5
5
-10.4%
Blue Razz Classic Soda (10mg THC, 355ml)
Beverage
6
8
10
7
6
-6.9%
Classic - Pineapple X-Press Cola Soda (10mg THC, 12oz, 355ml)
Beverage
8
6
6
6
7
-17.0%
Xtreme - High Octane Soda (100mg THC, 12oz, 355ml)
Beverage
>10
10
9
8
8
-9.6%
Xtreme - Classic Blue Razzberry Soda (100mg THC, 12oz)
Beverage
>10
>10
7
10
9
-1.5%
Xtreme - Purple Passion Classic Soda (100mg THC, 355ml, 12oz)
Beverage
7
9
8
>10
10
—
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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