Data Snapshot: Sep 04, 2026
$1M+

Aug-2026

Sales

Neutral

Trend

6-Month

293

Product Count

SKUs

$9.33

Avg Price

-17.3%

YoY Sales Change

-3.3%

YoY Price Change

Established in Boulder, Colorado in 2010, Keef Cola has emerged as a key player in the THC-infused beverage industry, providing consumers with an innovative alternative to alcohol. Led by CEO Erik Knutson, the brand has carved a niche in the edibles market, with a wide product range available in several states and Puerto Rico that includes a variety of flavored sodas and mocktails. Keef Cola's positioning is unique in its focus on both taste and the potential benefits of cannabis, appealing to those searching for a new way to enjoy THC.
Keef Cola

Where to Buy

Keef Cola is stocked at 1,682 licensed dispensaries across Colorado, Michigan, and 14 other states, 323 of them in Colorado, with the deepest coverage in Denver, Colorado Springs, Boulder, Aurora, and Durango. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

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Keef Cola Sales

Market Insights Snapshot

Keef Cola Historical Sales by Category

Keef Cola concentrated 98.95% of August 2026 sales in Beverage while Edible held 1.02% and Vapor Pens just 0.03%, anchoring a portfolio that contracted year over year by 17.33% as Beverage declined 17.42% YoY and month over month by 6.66%. Edible moved counter to the core with 18.72% MoM growth despite a 6.19% YoY dip, while Vapor Pens fell 31.93% YoY and 40.06% MoM from a minimal base; average price decreased 3.35% YoY to $9.33 alongside Beverage’s $9.32 ticket, signaling elasticity pressure at the core while mix volatility sits at the fringes. With Beverage ranked 1 in Arizona, the wide MoM slide in the flagship category versus Edible’s MoM lift implies market share defense will hinge on stabilizing Beverage velocity rather than chasing peripheral gains.

The mix shift implies a positioning anchored in value-led Beverage where a 3.35% YoY price reduction has not offset a 17.42% YoY volume-related drag, while an 18.72% MoM uptick in Edible offers a tactical, not structural, buffer given just 1.02% share. The 40.06% MoM retreat in Vapor Pens combined with a high $30.29 average price suggests the brand’s pricing and proposition are misaligned for that segment, whereas maintaining the number 1 Beverage rank in Arizona despite a 6.66% MoM core decline indicates distribution and brand equity are concentrated and vulnerable to further erosion if August 2026 trajectory persists; the implication is to prioritize Beverage price-pack architecture and promotional cadence over expanding low-share adjacencies.

Category
Share of Sales
Avg Item Price
YoY %
MoM %
Beverage
99.0%
$9.32
-17.4%
-6.7%
Edible
1.0%
$10.23
-6.2%
+18.7%
Vapor Pens
0.0%
$30.29
-31.9%
-40.1%
Keef Cola

Competitive Landscape

Keef Cola holds rank #1 in CO Beverage in August 2026 with a 0-place YoY rank change from #1, and it also maintained #1 over the last 3 months, indicating no rank volatility while peers moved. Ripple (formerly Stillwater Brands) sits at #3 after falling from #2 year over year and posted a -24.8% YoY sales change, while Ript is #5 after dropping from #6 with a -6.9% YoY sales change; by contrast, Journeyman is currently #2 without a published YoY position, implying the nearest challenger gained proximity but not share lead. With Keef Cola’s peak rank at #1 in August 2026 and no YoY or 3‑month rank slippage, the trajectory implies durable category leadership driven more by competitor contraction than by recent displacement risk.

Keef Cola market ranking for CO Beverage

Keef Cola

Notable Products

Xtreme - Classic Blue Razzberry Soda (100mg THC, 12oz) posted the steepest decline at -17.6% and slid to rank 10, while Xtreme - Orange Kush Classic Soda (100mg THC, 12oz, 355ml) fell -12.8% to rank 5, indicating concentrated pressure on the 100mg Xtreme tier even as the 100mg Xtreme - Bubba Kush Root Beer Classic Soda held rank 1 with a flat -0.0% change. In contrast, Orange Kush Classic Soda (10mg THC, 12oz, 355ml) jumped +366.3% to rank 2 and Purple Passion Classic Soda (10mg THC, 12oz, 355ml) rose +3.8% at rank 4, with four of the top five SKUs anchored by 10mg Classic sodas. Classic - Bubba Kush Root Beer (10mg THC, 12oz, 355ml) dropped -11.0% at rank 3 while Classic - Pineapple X-Press Cola Soda (10mg THC, 12oz, 355ml) slipped -9.3% at rank 8, pointing to flavor-level divergence within 10mg that favors citrus and grape over root beer and pineapple. The mix implies Keef Cola is tilting demand toward mainstream 10mg Classic flavors at higher ranks while the 100mg Xtreme lineup requires flavor refresh or pricing work despite a single $256,297 leader stabilizing the segment.

Product
Category
Apr-2026
May-2026
Jun-2026
Jul-2026
Aug-2026
MoM %
Xtreme - Bubba Kush Root Beer Classic Soda (100mg THC, 12oz, 355ml)
Beverage
2
2
2
1
1
-0.0%
Orange Kush Classic Soda (10mg THC, 12oz, 355ml)
Beverage
1
1
1
2
2
+3.7%
Classic - Bubba Kush Root Beer (10mg THC, 12oz, 355ml)
Beverage
3
3
3
3
3
-11.0%
Purple Passion Classic Soda (10mg THC, 12oz, 355ml)
Beverage
6
5
4
5
4
+3.8%
Xtreme - Orange Kush Classic Soda (100mg THC, 12oz, 355ml)
Beverage
4
4
5
4
5
-12.8%
Xtreme - High Octane Soda (100mg THC, 12oz, 355ml)
Beverage
10
>10
9
8
6
-4.4%
Blue Razz Classic Soda (10mg THC, 355ml)
Beverage
5
6
8
10
7
+4.1%
Classic - Pineapple X-Press Cola Soda (10mg THC, 12oz, 355ml)
Beverage
9
7
6
6
8
-9.3%
Original Cola Classic Soda (10mg THC, 355ml)
Beverage
>10
10
7
>10
9
Xtreme - Classic Blue Razzberry Soda (100mg THC, 12oz)
Beverage
8
>10
>10
7
10
-17.6%
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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