Trend
Decline
Oct-2023 Sales
$1M+
Product Count
172
Updated
11/2/2023

Keef Cola

Established in Boulder, Colorado in 2010, Keef Cola has emerged as a key player in the THC-infused beverage industry, providing consumers with an innovative alternative to alcohol. Led by CEO Erik Knutson, the brand has carved a niche in the edibles market, with a wide product range available in several states and Puerto Rico that includes a variety of flavored sodas and mocktails. Keef Cola's positioning is unique in its focus on both taste and the potential benefits of cannabis, appealing to those searching for a new way to enjoy THC.
Keef Cola Historical Sales by Category

Market Insights Snapshot

Keef Cola has shown impressive performance in the Beverage category across multiple states. In Arizona, it has consistently held the top 2 positions from July to October 2023, demonstrating strong sales and consumer preference. A similar trend can be observed in Colorado and Missouri, where Keef Cola maintained a steady rank 1 position. However, in California and Nevada, a slight downward movement in rankings is observed, potentially indicating increased competition or changing consumer preferences.

On the other hand, Keef Cola's performance in other categories and regions shows room for improvement. The brand's Vapor Pens in Colorado and Edibles in Missouri and Oregon did not make it to the top 20, indicating a need for strategic focus in these areas. Interestingly, the brand made a significant leap in the Beverage category in Michigan, jumping straight to rank 4 in October 2023, hinting at a potential growth market. Overall, while Keef Cola has established a strong presence in the Beverage category, further diversification into other categories could enhance its market position.

Oct-2023 Rank
Beverage
Vapor Pens
Edible
2
8
1
61
4
1
9
17
3
78
12

Competitive Landscape

In the Missouri Beverage category, Keef Cola has consistently maintained its top position in the market from July to October 2023. However, it's worth noting that its closest competitors, Drink Loud and Select, have shown varying performance. Drink Loud, despite holding the second rank consistently, has seen a downward trend in sales over the observed period. On the other hand, Select, ranked third, has shown a slight increase in sales, indicating a potential threat to Keef Cola's dominance. It's important to note that the absence of a rank for any given month implies that the brand was not among the top 20 in the Missouri Beverage category for that month.

Keef Cola market ranking for MO Beverage

Notable Products

In October 2023, the top-performing product from Keef Cola was the Orange Kush Classic Soda (10mg THC, 12oz) with sales reaching 19,884 units. This product has consistently maintained its first-place ranking over the past four months. The Purple Passion Classic Soda (10mg THC, 355ml) and Bubba Kush Root Beer (10mg THC, 355ml) followed in second and third places respectively, with the former climbing up from third place in July and August. Interestingly, the Bubba Kush Root Beer Classic Soda (100mg THC, 355ml) improved its ranking from fifth to fourth place. The newcomer, Blue Razz Classic Soda (10mg, 355ml), made its debut in the top five, securing the fifth spot.

Product Rank
Category
Jul-2023
Aug-2023
Sep-2023
Oct-2023
Orange Kush Classic Soda (10mg THC, 12oz)
Beverage
1
1
1
1
Purple Passion Classic Soda (10mg THC, 355ml)
Beverage
3
3
2
2
Bubba Kush Root Beer (10mg THC, 355ml)
Beverage
2
2
3
3
Bubba Kush Root Beer Classic Soda (100mg THC, 355ml)
Beverage
5
4
5
4
Blue Razz Classic Soda (10mg, 355ml)
Beverage
>5
>5
>5
5
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