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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Keef Cola remained heavily concentrated in Beverage at 98.63% share, where year-over-year sales fell 14.36% and month-over-month dipped 2.96%, while overall brand sales declined 13.74% YoY and average price slipped 3.64%. Edible rose 75.77% YoY but slid 1.70% MoM to just 1.26% share, and Vapor Pens surged 141.12% YoY with a 149.67% MoM jump yet held only 0.11% share; meanwhile, Beverage average price at $9.52 contrasted with Vapor Pens at $33.52. The pattern implies Keef Cola’s category risk is concentrated in Beverage, where small MoM erosion compounds a double-digit YoY decline, while outsized percentage gains in tiny adjacencies do not yet offset the Beverage drag.
With Beverage anchoring the mix at 98.63% and ranking 1 in Beverage in Arizona, the YoY contraction of 14.36% alongside a 2.96% MoM drop signals that incremental share picked up by Edible at 1.26% and Vapor Pens at 0.11% is too small to change market perception. The divergence between a 3.64% YoY price decrease brand-wide and triple-digit YoY/MoM growth in Vapor Pens indicates trial-led expansion rather than a pricing-led turnaround; the implication is that Keef Cola’s positioning remains Beverage-first, and without re-allocating toward higher-price-per-unit adjacencies or stabilizing Beverage velocity, rank leadership risks erosion despite niche gains.
Competitive Landscape
Keef Cola ranks #1 in CO Beverage in June 2026 and is unchanged YoY from #1, while its three-month position also held at #1 and its peak rank is #1 in June 2026; by contrast, Ripple (formerly Stillwater Brands) slid from #2 YoY to #3 with a 20.4% sales decline and Ript improved from #5 YoY to #4 with 58.7% sales growth, indicating Keef Cola’s top spot is secured more by competitors’ mixed trajectories than by upward movement of its own rank.
Notable Products
Purple Passion Classic Soda (10mg THC, 12oz, 355ml) posted the largest move in June 2026 with +12.4% MoM while holding rank 4, as Orange Kush Classic Soda (10mg THC, 12oz, 355ml) slipped -4.8% at rank 1. Xtreme - Bubba Kush Root Beer Classic Soda (100mg THC, 355ml) in rank 2 inched up +1.7% MoM, and Original Cola Classic Soda (10mg THC, 355ml) climbed +7.0% at rank 7. Nine of the top ten are Beverage SKUs concentrated in Classic and Xtreme sodas, and the lone new listing, Xtreme - High Octane Soda (100mg THC, 12oz, 355ml), enters at rank 10 with no MoM baseline and $100,556 in sales. The pattern implies Keef Cola is leaning into a two-tier flavor system where Classic 10mg flavors drive steady rank retention while 100mg Xtreme variants anchor premium share, suggesting portfolio balance over singular hero reliance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
