Keef Cola

Data Snapshot: Oct 06, 2025
Keef Cola Cannabis Brand Logo
$1M+

Sep-2025

Sales

Decline

Trend

6-Month

297

Product Count

SKUs

Keef Cola

Overview

Established in Boulder, Colorado in 2010, Keef Cola has emerged as a key player in the THC-infused beverage industry, providing consumers with an innovative alternative to alcohol. Led by CEO Erik Knutson, the brand has carved a niche in the edibles market, with a wide product range available in several states and Puerto Rico that includes a variety of flavored sodas and mocktails. Keef Cola's positioning is unique in its focus on both taste and the potential benefits of cannabis, appealing to those searching for a new way to enjoy THC.
Product Trends

Keef Cola Categories

Keef Cola Sales

Market Insights Snapshot

Keef Cola Historical Sales by Category

Keef Cola has demonstrated a strong performance in the beverage category across various states, particularly maintaining the top rank in Arizona, Colorado, Maryland, and Missouri consistently from June to September 2025. However, in Michigan, the brand saw a slight dip from the first to the second position in August and September, indicating a potential shift in consumer preference or increased competition. In Illinois, Keef Cola improved its rank from sixth to fifth in August, though it returned to sixth in September, suggesting some volatility in its market position within the state.

In California, Keef Cola maintained a stable position, moving slightly up from ninth to eighth place in August, which could reflect a positive reception of their products despite a competitive market. Conversely, the absence of Keef Cola from the top 30 rankings in Massachusetts and Ontario in September is noteworthy and might indicate challenges in maintaining market presence or adapting to regional consumer preferences. In Nevada and Oregon, the brand consistently held the second position, showing strong but not leading performance in these states. This mixed performance across regions highlights the varying dynamics and consumer demands in different markets.

Keef Cola

Competitive Landscape

In the Colorado beverage category, Keef Cola has maintained a dominant position, consistently ranking first from June to September 2025. Despite a slight dip in sales in September, Keef Cola's leadership remains unchallenged, with sales figures significantly surpassing those of its closest competitor, Ripple (formerly Stillwater Brands), which holds a steady second place. Ript, another competitor, has shown some volatility, moving from fifth to fourth place in September, yet its sales figures remain far below those of Keef Cola. This consistent top ranking for Keef Cola highlights its strong brand presence and consumer loyalty within the Colorado market, suggesting that while competitors are making incremental gains, they have yet to pose a significant threat to Keef Cola's market leadership.

Keef Cola market ranking for CO Beverage

Keef Cola

Notable Products

In September 2025, Keef Cola's top-performing product was Xtreme - Bubba Kush Root Beer Classic Soda (100mg THC, 355ml), maintaining its first-place rank from previous months despite a sales dip to 22,801 units. Orange Kush Classic Soda (10mg THC, 12oz, 355ml) consistently held the second spot, while Classic Bubba Kush Root Beer (10mg THC, 355ml) remained in third place. Xtreme - Purple Passion Classic Soda (100mg THC, 355ml, 12oz) improved its position from fifth to fourth, showing a positive trend. Meanwhile, Purple Passion Classic Soda (10mg THC, 355ml) slipped from fourth to fifth, indicating a slight decrease in its market performance.

Product Rank
Category
Jun-2025
Jul-2025
Aug-2025
Sep-2025
Xtreme - Bubba Kush Root Beer Classic Soda (100mg THC, 355ml)
Beverage
1
1
1
1
Orange Kush Classic Soda (10mg THC, 12oz, 355ml)
Beverage
2
2
2
2
Classic Bubba Kush Root Beer (10mg THC, 355ml)
Beverage
3
3
3
3
Xtreme - Purple Passion Classic Soda (100mg THC, 355ml, 12oz)
Beverage
4
5
5
4
Purple Passion Classic Soda (10mg THC, 355ml)
Beverage
>5
4
4
5
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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