Data Snapshot: Nov 03, 2026
$1M+

Oct-2026

Sales

Decline

Trend

6-Month

297

Product Count

SKUs

$9.18

Avg Price

-16.5%

YoY Sales Change

-5.3%

YoY Price Change

Established in Boulder, Colorado in 2010, Keef Cola has emerged as a key player in the THC-infused beverage industry, providing consumers with an innovative alternative to alcohol. Led by CEO Erik Knutson, the brand has carved a niche in the edibles market, with a wide product range available in several states and Puerto Rico that includes a variety of flavored sodas and mocktails. Keef Cola's positioning is unique in its focus on both taste and the potential benefits of cannabis, appealing to those searching for a new way to enjoy THC.
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Keef Cola

Where to Buy

Keef Cola is stocked at 1,722 licensed dispensaries across Colorado, Michigan, and 13 other states, 353 of them in Colorado, with the deepest coverage in Denver, Colorado Springs, Boulder, Aurora, and Longmont. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

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Keef Cola Sales

Market Insights Snapshot

Keef Cola Historical Sales by Category

In October 2026, Keef Cola’s category mix was concentrated in Beverage at 98.82% share with a -15.95% year-over-year change and a 0.59% month-over-month uptick, while Edible held 1.13% share with a -45.33% year-over-year decline and a 2.57% month-over-month gain; the blended brand trend landed at -16.50% year-over-year with average price down 5.33%. With Beverage sales of one dollar-equivalent figure anchoring mix clarity at $2,132,307 and Edible at 1.13% share, the stability of Beverage’s 0.59% month-over-month versus Edible’s 2.57% month-over-month rise indicates tactical recovery is occurring within Beverage rather than through diversification; the pattern implies near-total reliance on Beverage to arrest annual contraction.

Positioning-wise, holding rank 1 in Beverage in Colorado alongside a 98.82% category share and a 0.59% month-over-month lift signals that competitive defensibility rests on Beverage depth, while the -45.33% year-over-year in Edible and its 1.13% share reduce cross-category insulation. Given the -19.76% 24-month brand sales shift and a 5.33% average price decline versus Beverage’s -15.95% year-over-year volume trend, Keef Cola’s price architecture leans toward share protection in Beverage rather than expansion of Edibles; the pattern implies the brand’s positioning is as a Beverage specialist prioritizing incremental month-over-month repair over broad portfolio spread.

Oct-2026 Rank
Beverage
#2
#8
#1
#6
#8
#1
#2
#1
#2
#3
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Beverage
98.8%
$9.16
-16.0%
+0.6%
Edible
1.1%
$11.67
-45.3%
+2.6%
Keef Cola

Competitive Landscape

Keef Cola is ranked #1 in CO Beverage in October 2026, unchanged YoY from #1, while holding #1 over the past 3 months and matching its peak rank of #1 in October 2026; in contrast, Ripple (formerly Stillwater Brands) slid to #4 with a 2-position YoY drop and a -30.4% YoY sales change, and Major sits at #5 after a 6-position YoY climb paired with a 53.2% YoY sales increase. With Journeyman at #2 and Mary Jones at #3, the gap is defined more by competitors’ volatility than by Keef Cola’s own movement, implying that a flat YoY rank at #1 amid double-digit competitor swings positions Keef Cola to defend share but requires vigilance against rising challengers like Major’s 6-rank ascent.

Keef Cola category ranking vs. nearest competitors
Keef Cola

Notable Products

Keef Cola’s lineup in October 2026 is concentrated at the top, with the 10 best-sellers accounting for 48.5% of brand sales and Xtreme - Bubba Kush Root Beer at 10.0%. That concentration means nearly half of Keef Cola’s revenue comes from a small slice of its catalog, so most sales ride on a handful of core sodas.

Product
Type
Share of Sales
Avg Price
vs. Peer Avg
MoM %
Xtreme - Bubba Kush Root Beer Classic Soda (100mg THC, 12oz, 355ml)
Carbonated
10.0%
$11.73
-2.3%
-7.9%
Orange Kush Classic Soda (10mg THC, 12oz, 355ml)
Carbonated
6.4%
$7.33
+24.9%
+8.4%
Xtreme - High Octane Soda (100mg THC, 12oz, 355ml)
Carbonated
5.3%
$10.94
-5.0%
+11.5%
Xtreme - Orange Kush Classic Soda (100mg THC, 12oz, 355ml)
Carbonated
4.9%
$11.97
-0.9%
-12.4%
Xtreme - Classic Blue Razzberry Soda (100mg THC, 12oz)
Carbonated
4.2%
$11.61
+0.2%
-4.1%
Purple Passion Classic Soda (10mg THC, 12oz, 355ml)
Carbonated
3.9%
$6.33
+9.3%
+4.9%
Classic - Bubba Kush Root Beer (10mg THC, 12oz, 355ml)
Carbonated
3.7%
$5.46
-1.1%
+4.6%
Xtreme - Purple Passion Classic Soda (100mg THC, 355ml, 12oz)
Carbonated
3.6%
$11.69
-1.2%
-13.3%
Classic - Pineapple X-Press Soda (100mg THC, 12oz)
Carbonated
3.3%
$11.50
+0.3%
+0.4%
Xtreme - Cherry Cola Classic Soda (100mg THC, 12oz, 355ml)
Carbonated
3.3%
$11.18
-1.8%
-7.7%

Peer avg: average price of the same product type and package size in the same states that month.

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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