Keef Cola

Data Snapshot: May 04, 2024
Keef Cola Cannabis Brand Logo
$1M+

Apr-2024

Sales

Growth

Trend

6-Month

186

Product Count

SKUs

Keef Cola

Overview

Established in Boulder, Colorado in 2010, Keef Cola has emerged as a key player in the THC-infused beverage industry, providing consumers with an innovative alternative to alcohol. Led by CEO Erik Knutson, the brand has carved a niche in the edibles market, with a wide product range available in several states and Puerto Rico that includes a variety of flavored sodas and mocktails. Keef Cola's positioning is unique in its focus on both taste and the potential benefits of cannabis, appealing to those searching for a new way to enjoy THC.
Product Trends

Keef Cola Categories

Keef Cola Sales

Market Insights Snapshot

Keef Cola Historical Sales by Category

In a detailed analysis of Keef Cola's performance across various states, notable trends emerge, painting a complex picture of its market presence. In Colorado and Missouri, Keef Cola has maintained a dominant position, securing the number one rank consistently from January to April 2024. This achievement is particularly impressive in the competitive Colorado market, where sales surged from 415,465 in January to 598,780 in April, indicating strong growth and consumer preference. Contrastingly, in California, the brand faced challenges, slipping from the 10th to the 15th rank over the same period, with sales declining each month, culminating in a significant drop to 85,567 by April. This downward trend in California, a critical market, suggests areas where Keef Cola may need to strategize differently to regain or improve its market standing.

Exploring further into Keef Cola's performance in other states reveals a story of resilience and potential. In Michigan, the brand showed remarkable improvement, climbing from the 5th position in January to leading the category by March and April 2024. This upward trajectory is mirrored in sales, which more than quadrupled from January to March. Meanwhile, in Arizona and Oregon, Keef Cola has consistently held top spots, showcasing the brand's ability to maintain a strong foothold in these markets. However, the absence of Keef Cola in the top rankings for Nevada until April, where it debuted at rank 6, highlights potential growth areas and the brand's expanding market reach. These varied performances across states underscore the dynamic nature of the cannabis beverage market and Keef Cola's strategic movements within it.

Keef Cola

Competitive Landscape

In the competitive landscape of the cannabis beverage market in Missouri, Keef Cola has maintained a dominant position, consistently ranking 1st from January to April 2024. This performance is notable when compared to its closest competitors, such as Drink Loud, which secured the 2nd rank in the same period but with sales figures significantly lower than Keef Cola's. Another competitor, Countdown, showed fluctuation in ranks (4th in January, dropping to 6th in March, and then back to 4th in April), indicating a less stable position in the market. The sales trends suggest that while Keef Cola has not only managed to sustain its top position, it has also widened the gap between itself and other brands, underscoring its strong market presence and consumer preference in Missouri's cannabis beverage category. This analysis underscores the importance for competing brands to innovate and strategize effectively to challenge Keef Cola's market dominance.

Keef Cola market ranking for MO Beverage

Keef Cola

Notable Products

In April 2024, Keef Cola's top-performing product was Bubba Kush Root Beer Classic Soda (100mg THC, 355ml), maintaining its number one rank from March with sales reaching 22,626 units. Following closely, Orange Kush Classic Soda (10mg THC, 12oz) was the second best-seller, despite dropping from the top spot in February to second place in both March and April. The third position was secured by Xtreme Purple Passion Classic Soda (100mg THC, 355ml), which showed a consistent climb in the rankings from not being ranked in January to fifth in February and third by April. Bubba Kush Root Beer (10mg THC, 355ml) took the fourth spot, showing a slight decline in its ranking over the months from third in January to fourth in April. Lastly, making its first appearance in the top five in April, Blue Razzberry Classic Soda (100mg THC, 12oz) captured the fifth position, indicating a growing preference for diverse flavors among Keef Cola's offerings.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Bubba Kush Root Beer Classic Soda (100mg THC, 355ml)
Beverage
4
2
1
1
Orange Kush Classic Soda (10mg THC, 12oz)
Beverage
1
1
2
2
Xtreme Purple Passion Classic Soda (100mg THC, 355ml)
Beverage
>5
5
3
3
Bubba Kush Root Beer (10mg THC, 355ml)
Beverage
3
3
4
4
Blue Razzberry Classic Soda (100mg THC, 12oz)
Beverage
>5
>5
5
5
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