Sep-2024
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Overview
Market Insights Snapshot
Keef Cola has consistently maintained a strong presence in the cannabis beverage category across several states. Notably, it has secured the top position in Arizona, Colorado, Maryland, Michigan, and Missouri for the months of June through September 2024. This consistent ranking indicates a strong brand loyalty and market penetration in these regions. In Oregon and Nevada, Keef Cola holds the second position, which still reflects a solid market presence, though it indicates room for growth compared to its top-ranked states. Meanwhile, in Ontario, the brand's rank has improved slightly from 19th to 16th, suggesting a positive trend, albeit from a relatively lower starting point.
While Keef Cola's dominance in beverage categories is evident in several states, its performance in Ontario suggests a different narrative. Despite the improvement in ranking from 19th to 16th, the brand is still not in the top tier, highlighting the competitive nature of the market there or potential challenges in brand positioning. The decline in sales from August to September 2024 in Nevada might suggest seasonal fluctuations or increased competition, as the brand maintained its second-place ranking despite the drop. These insights point to a need for strategic adjustments to sustain and enhance Keef Cola’s market share, particularly in regions where it is not leading. The data reveals both the robustness of Keef Cola's market strategy in certain states and the potential for growth and adaptation in others.
Competitive Landscape
In the Colorado beverage category, Keef Cola has maintained its dominant position as the top-ranked brand from June to September 2024, consistently outperforming its competitors. Despite a slight dip in sales from August to September, Keef Cola's sales figures remain significantly higher than its closest competitors. Ripple (formerly Stillwater Brands) holds the second position, with sales figures trailing behind Keef Cola by a substantial margin, although it experienced a decline in sales from August to September. Meanwhile, Dixie Elixirs has shown a positive sales trend, moving up from fourth to third place in August and maintaining that rank into September. The consistent top ranking of Keef Cola, coupled with its robust sales performance, underscores its strong market presence and consumer preference in the Colorado beverage market.
Notable Products
In September 2024, the top-performing product from Keef Cola was Xtreme - Bubba Kush Root Beer Classic Soda (100mg THC, 355ml) which ranked first, maintaining a strong sales figure of 26,908. Orange Kush Classic Soda (10mg THC, 12oz, 355ml) slipped to second place despite consistently holding the top rank in previous months. Classic Bubba Kush Root Beer (10mg THC, 355ml) maintained its position at third, showing a slight decrease in sales compared to August. The Xtreme - Orange Kush Soda (100mg) remained steady at fourth place, while Blue Razz Xtreme Soda (100mg THC, 12oz) re-entered the rankings at fifth, marking its presence after being absent in July and August. Overall, the rankings indicate a slight reshuffle among the top performers, with Xtreme Bubba Kush Root Beer Classic Soda taking the lead in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.