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May-2026
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YoY Price Change
Market Insights Snapshot
In May 2026, Keef Cola remained concentrated in Beverage at 98.70% share while Edible accounted for 1.25% and Vapor Pens 0.05%, placing virtually all volume in a single category even as Beverage sales fell 16.40% year over year and 1.18% month over month. Edible moved the other direction with 73.84% YoY growth and a 10.29% MoM increase, while Vapor Pens contracted 20.03% MoM with no year-ago base, indicating experimentation that has yet to scale. Average price across the brand fell 5.44% YoY to $9.51, with Beverage pricing at $9.50 versus Edible at $10.59, narrowing price headroom to trade consumers up within the core. The pattern implies that Keef Cola’s single-category dependency is amplifying the brand’s overall -15.81% YoY sales decline, and that the small but rapid Edible expansion is the only current offset to category-specific softness.
Holding a Beverage rank of 1 in Arizona while Beverage mix is 98.70% suggests brand equity remains centered on drinkables even as May 2026 YoY decline of 16.40% in that category drags total performance. The 73.84% YoY and 10.29% MoM gains in Edible at just 1.25% share imply a scalable adjacency if distribution and pricing can migrate closer to the $9.50 beverage anchor without eroding margin, while the 20.03% MoM drop in Vapor Pens at 0.05% share indicates limited near-term payoff. The implication is that Keef Cola’s positioning should pivot from near-total Beverage reliance toward a deliberate Edible build-out that leverages cross-category brand recognition to buffer Beverage volatility, while treating Vapor Pens as a low-priority test until unit economics improve.
Competitive Landscape
Keef Cola ranks #1 in CO Beverage in May 2026, holding the #1 position year over year with no rank change, while May 2026 also marks its peak rank at #1. In contrast, Ripple (formerly Stillwater Brands) sits at #3 after a year-over-year rise from #2 to #3 and a -21.9% sales change, and Dialed In Gummies is #4 after moving from #3 to #4 despite a +17.2% sales change; Journeyman is currently #2 with no published year-over-year rank, indicating it trails Keef Cola in placement. The juxtaposition of Keef Cola’s flat-at-#1 trajectory with competitors sliding one spot lower year over year despite mixed sales trends implies the category’s leadership is anchored more by Keef Cola’s consistent rank retention than by short-term sales volatility among followers.
Notable Products
Purple Passion Classic Soda (10mg THC, 12oz, 355ml) posted the largest month-over-month gain in May 2026 at 23.0%, while Orange Kush Classic Soda (10mg THC, 12oz, 355ml) held rank 1 despite a -3.9% decline. Across the top ten, three Xtreme 100mg SKUs sit in ranks 5, 7, and 8, and two Bubba Kush Root Beer variants span ranks 2 and 3, indicating a concentration in higher-dosage and legacy flavor lines. Xtreme - Orange Kush Classic Soda (100mg THC, 12oz, 355ml) rose 7.3% at rank 5 as Blue Razz Classic Soda (10mg THC, 355ml) nudged down -0.2% at rank 6, and the reintroduced Original Cola Classic Soda (10mg THC, 355ml) entered at rank 9 with $58,444 in May 2026 sales. This mix implies Keef Cola is tilting toward potency-led Xtreme placements while keeping classic 10mg flavors in the top ranks to stabilize share and seed flavor variety for future velocity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
