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Jul-2025
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Overview
Market Insights Snapshot
Ript's performance in the Colorado market shows a consistent presence in both the Beverage and Edible categories. Notably, Ript maintained a steady rank of 5th place in the Beverage category from April through July 2025. This stability is indicative of a strong foothold in this category, although there was a noticeable dip in sales from May to June before a slight recovery in July. Meanwhile, in the Edible category, Ript consistently held the 4th position throughout the same period. This consistency in ranking suggests a solid consumer base and effective market strategies, although the sales figures reveal a gradual decline from May to July, which could be a point of concern or an opportunity for strategic adjustments.
In assessing Ript's overall market presence, the brand's absence from the top 30 in other states or provinces could be seen as a potential area for growth or a reflection of focused regional strategies. The lack of ranking in additional markets may suggest that Ript has either not expanded beyond Colorado or is still in the early stages of establishing a presence in other regions. This focused approach could be advantageous, allowing Ript to concentrate resources and efforts in a single market, but it also hints at untapped potential in broader markets. Observing future movements and potential expansions could provide deeper insights into Ript's strategic direction and market ambitions.
Competitive Landscape
In the competitive landscape of the Colorado edible market, Ript consistently maintained its position as the fourth-ranked brand from April to July 2025. Despite its stable rank, Ript faces stiff competition from brands like Wana and Dialed In Gummies, which held the second and third positions respectively throughout the same period. Notably, Wana demonstrated a significant sales surge in July, potentially widening the gap between itself and Ript. Meanwhile, Dialed In Gummies showed a consistent upward trend in sales, which could pose a future threat to Ript's current standing if this trajectory continues. Although Ript's sales experienced a slight decline from May to July, its ability to maintain its rank suggests a loyal customer base, but the brand may need to innovate or adjust strategies to close the sales gap with its higher-ranked competitors.
Notable Products
In July 2025, Ript's top-performing product was the Faded Fruit Punch Gummies 10-Pack (100mg), maintaining its number one rank for the fourth consecutive month with sales figures reaching 23,957 units. The Blazed Blue Raz Gummies 10-Pack (100mg) also held steady in second place, closely following with consistent sales performance. Sour Smashed Watermelon Gummies 10-Pack (100mg) remained in third place, showing a slight increase in sales compared to the previous month. Baked Apple Gummies 10-Pack (100mg) continued its stable performance in fourth place with a minor decline in sales. The CBN/THC 1:2 Knockout Punch Gummies 10-Pack (50mg CBN, 100mg THC) also maintained its position in fifth place, reflecting steady demand despite slight fluctuations in sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
