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Sep-2025
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Overview
Market Insights Snapshot
Ript has shown a notable performance in the Colorado market, particularly in the Beverage category. Over the summer months of 2025, Ript maintained a steady presence within the top 6 brands, with a slight dip in August to the 6th position before climbing back to 4th in September. This fluctuation indicates a competitive landscape but also highlights Ript's resilience and ability to regain its standing. The brand's sales figures in this category reflect a minor decline from June to September, suggesting potential market saturation or increased competition.
In contrast, Ript's performance in the Edible category in Colorado has been remarkably stable, consistently holding the 4th rank from June through September. This consistency suggests a strong brand loyalty and a solid product offering that resonates with consumers. However, the sales figures in this category show a gradual decline over the same period, which could indicate a need for innovation or marketing efforts to maintain and grow their market share. The absence of Ript from the top 30 in other states or categories could be seen as a missed opportunity for expansion, highlighting potential areas for strategic growth.
Competitive Landscape
In the competitive landscape of the Colorado edible cannabis market, Ript has maintained a consistent rank of 4th place from June to September 2025. This stability in ranking suggests a steady market presence, although it faces stiff competition from brands like Wana and Dialed In Gummies, which have consistently held the 2nd and 3rd positions, respectively. Notably, Tastebudz has shown upward momentum, moving from 8th to 6th place over the same period, indicating potential future competition for Ript. Despite these challenges, Ript's sales have remained relatively stable, suggesting a loyal customer base. However, the brand may need to innovate or enhance its offerings to climb the ranks or defend its position against rising competitors like Tastebudz.
Notable Products
In September 2025, Blazed Blue Raz Gummies 10-Pack (100mg) maintained its position as the top-performing product for Ript, with sales figures reaching 24,011 units. Faded Fruit Punch Gummies 10-Pack (100mg) held steady at the second spot, closely trailing the leader with consistent sales performance. Sour Smashed Watermelon Gummies 10-Pack (100mg) remained in third place, showing a slight increase in sales compared to the previous month. Baked Apple Gummies 10-Pack (100mg) kept its fourth position, demonstrating stable demand over the months. The CBN/THC 1:2 Knockout Punch Gummies 10-Pack (50mg CBN, 100mg THC) continued to rank fifth, though it experienced a slight recovery in sales from August to September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
