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Sep-2025
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Overview
Market Insights Snapshot
Ripple (formerly Stillwater Brands) has demonstrated consistent performance across various categories in Colorado. In the Beverage category, Ripple maintained a steady second-place ranking from June through September 2025, despite a slight dip in sales from August to September. This stability indicates a strong consumer base and effective market strategy within the state. However, the most notable achievement comes in the Capsules and Tincture & Sublingual categories, where Ripple has consistently held the top position. This dominance in multiple categories suggests a well-rounded product portfolio that appeals to a diverse range of consumer preferences.
Outside of Colorado, Ripple's absence from the top 30 in other states or provinces could be seen as a potential area for growth or a sign of intense competition. The lack of ranking in these regions highlights the challenges Ripple may face in expanding its market presence beyond its stronghold in Colorado. This absence might be due to various factors such as differing consumer preferences, regulatory environments, or competitive pressures. Understanding the dynamics in these regions could provide Ripple with opportunities to tailor its strategies for broader market penetration.
Competitive Landscape
In the competitive landscape of the Colorado beverage category, Ripple (formerly Stillwater Brands) consistently holds the second rank from June to September 2025, showcasing its strong market presence. Despite a slight decline in sales from August to September, Ripple maintains its position, indicating a loyal customer base and effective brand strategy. The leading brand, Keef Cola, remains unchallenged at the top spot with significantly higher sales figures, suggesting a dominant market share. Meanwhile, CannaPunch and Ript experience fluctuations in their rankings, with CannaPunch dropping to fifth place in September and Ript climbing to fourth, indicating a dynamic competitive environment. Ripple's stable ranking amidst these shifts highlights its resilience and potential for growth, making it a formidable competitor in the Colorado beverage market.
Notable Products
In September 2025, Ripple (formerly Stillwater Brands) maintained its top position with the Pure Fast-Acting Dissolvable Powder 10-Pack (100mg) in the Beverage category, despite a decrease in sales to 7709 units. The QuickStick - Blue Raspberry Dissolvable Powder 10-Pack (100mg) held steady at the second rank in the Tincture & Sublingual category, showing consistent performance across the months. Riplets - CBD/CBN/CBC/THC 6:1:1:2 Deep Sleep Capsules 20-Pack (300mg CBD, 50mg CBN, 100mg CBC, 100mg THC) retained its third position, indicating steady demand in the Capsules category. QuickStick - Watermelon Dissolvable Powder 10-Pack (100mg) moved up to fourth place, surpassing Revive - CBG/THC 1:1 Dissolvable Powder 10-Pack (100mg CBG, 100mg THC), which slipped to fifth, reflecting a shift in consumer preference. Overall, the rankings for Ripple's top products remained relatively stable, with minor adjustments in the lower ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
