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Dec-2025
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Overview
Market Insights Snapshot
Ripple (formerly Stillwater Brands) has maintained a strong presence in the Colorado cannabis market, particularly in the Capsules and Tincture & Sublingual categories. In both categories, Ripple has consistently held the top rank from September to December 2025. This sustained performance indicates a robust brand positioning and consumer loyalty within these segments. However, in the Beverage category, while Ripple has consistently ranked second, there has been a noticeable decline in sales from September to November, before a slight recovery in December. This trend might suggest increasing competition or shifting consumer preferences within the Beverage segment.
Across other states and categories, Ripple's absence from the top 30 rankings might be seen as a significant area for potential growth or a signal of challenges in market penetration and brand recognition. The absence of Ripple in top rankings outside of Colorado could indicate a strategic focus on their home state or difficulties in adapting their product offerings to different market landscapes. This highlights the importance of understanding regional market dynamics and consumer behavior to expand Ripple's footprint effectively beyond its current stronghold.
Competitive Landscape
In the competitive landscape of the Colorado beverage category, Ripple (formerly Stillwater Brands) consistently maintained its position as the second-ranked brand from September to December 2025. Despite a decline in sales from September to November, Ripple showed a slight recovery in December. The brand's consistent ranking is notable, especially when compared to the leading brand, Keef Cola, which held the top spot with significantly higher sales throughout the same period. Meanwhile, Journeyman and Dialed In Gummies emerged as new competitors in December, ranking third and fourth respectively, indicating a dynamic shift in the market. Ripple's ability to maintain its rank amidst these changes highlights its resilience and suggests potential opportunities for growth if it can capitalize on the evolving market dynamics.
Notable Products
In December 2025, Ripple (formerly Stillwater Brands) maintained its lead in the market with the Pure Fast-Acting Dissolvable Powder 10-Pack (100mg) topping the charts in the Beverage category, holding the number one rank consistently over the past months, with sales figures reaching 6494 units. The QuickStick - Blue Raspberry Dissolvable Powder 10-Pack (100mg) climbed back to the second position in the Tincture & Sublingual category, improving its rank from November. Riplets - CBD/CBN/CBC/THC 6:1:1:2 Deep Sleep Capsules 20-Pack (300mg CBD, 50mg CBN, 100mg CBC, 100mg THC) remained steady at the third position, reflecting a minor decrease in sales. QuickStick - Watermelon Dissolvable Powder 10-Pack (100mg) held its ground at fourth place, showing resilience in its category. Lastly, Revive - CBG/THC 1:1 Dissolvable Powder 10-Pack (100mg CBG, 100mg THC) re-entered the rankings at fifth, indicating a recovery in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
