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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Ripple (formerly Stillwater Brands) concentrated 46.08% of May 2026 sales in Beverage and 39.11% in Capsules, with Tincture & Sublingual at 14.81%, while overall brand sales fell 11.34% year over year and average price declined 5.98%. Beverage contracted 22.05% year over year but jumped 40.06% month over month, whereas Capsules expanded 17.28% year over year and 13.34% month over month; Tincture & Sublingual declined 26.72% year over year yet rebounded 24.44% month over month. In Colorado Beverage, the brand held rank 3, indicating a category-led anchor even as the portfolio tilts toward Capsules; together, these shifts imply the brand is rebalancing from a Beverage-led mix toward a two-pillar strategy where Capsules’ year-over-year growth offsets Beverage volatility.
With Beverage still the largest share at 46.08% but down 22.05% year over year, and Capsules gaining with a 17.28% year-over-year increase and a 39.11% share, the mix signals a move toward margin and unit resiliency as prices sit near $14.53 and Beverage pricing at $13.90. The 24.44% month-over-month lift in Tincture & Sublingual alongside Beverage’s 40.06% month-over-month surge points to demand elasticity around promotional or seasonal cues, while Capsules’ steadier 13.34% month-over-month rise suggests a stabilizing core; taken together, the pattern implies positioning that leans on Capsules for consistent base volume while leveraging rank 3 in Colorado Beverage for episodic spikes that can be timed without overexposing the brand to Beverage’s year-over-year drag.
Competitive Landscape
Ripple (formerly Stillwater Brands) sits at rank #3 in CO Beverage for May 2026, down 1 position year over year from #2, and it matched its three-month rank at #3 while coming off a peak of #2 in January 2026; this stability contrasts with Keef Cola holding #1 year over year despite a -25.5% YoY sales change and Dialed In Gummies sliding from #3 to #4 even as its sales grew +17.2% YoY, indicating that Ripple’s competitive position is tied less to short-term growth rates and more to consistent rank retention in a market where leadership volatility (e.g., #1 with negative growth) and growth without rank gains coexist.
Notable Products
Revive - CBG/THC 1:1 Dissolvable Powder 10-Pack (100mg CBG, 100mg THC) posted the largest month-over-month move at +51.6% and climbed to rank 5, while Pure Fast-Acting Dissolvable Powder 10-Pack (100mg) rose +39.9% to hold rank 1, collectively signaling outsized momentum in dissolvable formats. Riplets - CBD/CBN/CBC/THC 6:1:1:2 Deep Sleep Capsules 20-Pack (300mg CBD, 50mg CBN, 100mg CBC, 100mg THC) advanced +34.5% to rank 2 as Capsules placed four SKUs in the top ten, whereas Riplets - CBD/CBG/CBC/THC Max Relief Capsules 20-Pack (500mg CBD, 100mg CBG, 100mg CBC, 10mg THC) slipped -7.1% at rank 7. The concentration of four Capsules and three Beverage SKUs among the top ten, paired with a +18.4% to +51.6% range of gains across leading items and no declines deeper than -7.1%, implies the mix is tilting toward functional, outcome-based formats with room to prune underperforming relief-positioned capsules.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
