Market Insights Snapshot
In Colorado, Ripple (formerly Stillwater Brands) has been showing a consistent performance in the Beverage category, maintaining the 2nd rank from August to November 2023. However, their sales have seen a slight decrease over the months, with the lowest being in October. The brand's performance in the Edible category has been fluctuating, with the rank dropping from 24 in August to 32 in October, and then slightly improving to 28 in November. This movement in ranks is reflected in the sales as well, with a significant drop in September and October, followed by a recovery in November.
In the Michigan market, Ripple's performance in the Beverage category has been declining, with the rank slipping from 6 in August to 16 in November 2023, and the sales reflecting a similar downward trend. In the Edible category, the brand was not in the top 20 in October and November, indicating a need for improvement in this category. The Tincture & Sublingual category in Colorado has seen a stable rank of 10, however, the sales have been relatively low compared to other categories. Overall, Ripple has shown strong performance in the Beverage category in Colorado but needs to improve its standing in the Michigan market and the Edible category.
In the Colorado beverage category, Ripple (formerly Stillwater Brands) has maintained a steady second position from August to November 2023, trailing behind the consistent market leader, Keef Cola. While Ripple's sales have seen a slight dip over this period, it's worth noting that they still significantly outperform the third and fourth-ranked competitors, Dialed In Gummies and CannaPunch. Despite Ripple's strong position, the gap between them and the market leader, Keef Cola, has widened over the months, indicating a potential need for Ripple to reevaluate their strategy to regain lost ground. Conversely, the gap between Ripple and the brands ranked below them has remained relatively stable, suggesting a solid hold on their current market position.
In November 2023, the best-selling product from Ripple (formerly Stillwater Brands) was the Quick - Pure - Fast-Acting Dissolvable Powder 10-Pack (100mg) with sales reaching 13,939 units. It consistently held the top rank from August to November. The second best-seller was Quick - Revive - CBG/THC 1:1 Dissolvable Powder 10-Pack (100mg CBG, 100mg THC) which climbed up from the 4th position in the previous months. The Quick - Sleep - CBN/THC 1:2 Dissolvable Powder 10-Pack (50mg CBN, 100mg THC) dropped to the third rank, while the RipStick - Blue Raspberry Dissolvable Powder 10-Pack (100mg) moved up to the fourth rank. The Blood Orange Pure Gummies 20-Pack (100mg) re-entered the top five after dropping off the list in the previous months.