Jun-2024
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Overview
Market Insights Snapshot
Ripple (formerly Stillwater Brands) has demonstrated consistent performance in the Colorado market, particularly in the Beverage category. Over the past four months, Ripple has maintained a steady second-place ranking, with sales figures showing a positive trajectory from $404,790 in March to $470,900 in June. This indicates a strong and growing presence in the Beverage category within the state. However, in the Capsules category, Ripple was not ranked in the top 30 for March and April but made a notable entry at third place in May and maintained this position in June, suggesting a recent and promising development in this segment.
In Missouri, Ripple has shown significant upward movement in the Beverage category. Starting at the eighth position in March, the brand climbed to fifth in April and May, and further improved to fourth place by June. This upward trend highlights Ripple's increasing market penetration and consumer acceptance in Missouri. The absence of ranking data for other categories in Missouri suggests that Ripple may not yet have a strong presence outside the Beverage category in this state, indicating potential areas for growth and market expansion.
Competitive Landscape
In the highly competitive Colorado beverage category, Ripple (formerly Stillwater Brands) has consistently maintained its position as the second-ranked brand from March to June 2024. Despite strong competition, Ripple has shown a steady increase in sales, rising from $404,790 in March to $470,900 in June. The top spot is held by Keef Cola, which has significantly higher sales, peaking at $717,664 in June. Meanwhile, Dixie Elixirs and Dialed In Gummies have consistently ranked third and fourth, respectively, with sales figures notably lower than Ripple's. This consistent ranking and upward sales trend indicate Ripple's strong market presence and potential for continued growth in the Colorado beverage category.
Notable Products
In June 2024, Ripple (formerly Stillwater Brands) maintained its strong market presence with the Pure Fast-Acting Dissolvable Powder 10-Pack (100mg) leading the sales, retaining its top rank from previous months and achieving sales of $12,617. The Quick - Sleep - CBN/THC 1:2 Dissolvable Powder 10-Pack (50mg CBN, 100mg THC) held the second position, showing a consistent performance improvement from April. The Revive - CBG/THC 1:1 Dissolvable Powder 10-Pack (100mg CBG, 100mg THC) remained stable in third place, indicating steady demand. The RipStick - Blue Raspberry Dissolvable Powder 10-Pack (100mg) and RipStick - Watermelon Dissolvable Powder 10-Pack (100mg) continued to occupy the fourth and fifth ranks respectively, with minor fluctuations in their sales figures. Overall, Ripple's top products showed consistent performance with slight variations in sales rankings and figures over the months.