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Jan-2026
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Overview
Market Insights Snapshot
Ripple (formerly Stillwater Brands) has consistently maintained its strong presence in the Colorado cannabis market, showcasing impressive stability across multiple product categories. In the Beverage category, Ripple has held a steady second-place ranking from October 2025 through January 2026, indicating a robust and loyal consumer base. The sales figures, while showing some fluctuation, support this ranking, with a notable peak in December 2025. This consistency is mirrored in the Capsules and Tincture & Sublingual categories, where Ripple has consistently held the top spot, demonstrating their dominance and strong brand recognition in these segments.
However, Ripple's absence from the top 30 brands in other states and categories suggests potential areas for growth and expansion. While their performance in Colorado is commendable, the lack of presence in other markets might be a limitation if the brand aims to expand its reach. This absence could be seen as a drawback, highlighting the need for strategic initiatives to penetrate new markets and diversify their geographical footprint. The brand's focus on maintaining its lead in Colorado is evident, but exploring opportunities beyond this state could be pivotal for future growth.
Competitive Landscape
In the competitive landscape of the beverage category in Colorado, Ripple (formerly Stillwater Brands) consistently maintained its position as the second-ranked brand from October 2025 to January 2026. Despite a slight fluctuation in sales, Ripple's steady rank indicates a strong foothold in the market. The leading brand, Keef Cola, consistently held the top position, showcasing a significant lead over Ripple in terms of sales. Meanwhile, Journeyman emerged in December 2025, securing the third rank and maintaining it into January 2026, indicating a potential rising competitor. Ript remained in the fourth and fifth positions, highlighting a more stable but less competitive presence compared to Ripple. This data suggests that while Ripple holds a strong position, it faces potential challenges from emerging brands like Journeyman, emphasizing the need for strategic marketing efforts to maintain and potentially improve its market share.
Notable Products
In January 2026, Ripple's top-performing product was the Pure Fast-Acting Dissolvable Powder 10-Pack in the Beverage category, maintaining its first-place rank consistently since October 2025, with sales of 5800 units. The Riplets - CBD/CBN/CBC/THC 6:1:1:2 Deep Sleep Capsules 20-Pack in the Capsules category held the second position, recovering its rank from December. QuickStick - Blue Raspberry Dissolvable Powder 10-Pack remained steady in third place, despite a slight decline in sales. The Revive - CBG/THC 1:1 Dissolvable Powder 10-Pack climbed to fourth place, showing a positive trend from previous months. QuickStick - Watermelon Dissolvable Powder 10-Pack rounded out the top five, experiencing a drop in sales and ranking compared to October 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
