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Oct-2025
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Overview
Market Insights Snapshot
Ripple (formerly Stillwater Brands) has demonstrated consistent performance across several categories in Colorado. In the Beverage category, the brand has maintained a steady rank of 2nd place from July to October 2025. However, there has been a noticeable decline in sales figures over this period, which could suggest a need for strategic adjustments to maintain their market position. Meanwhile, in the Capsules category, Ripple has consistently held the top spot, showcasing their dominance and consumer preference in this segment. The sales trend here is more positive, with a significant increase noted in October, indicating a strong market presence and potential growth opportunity.
In the Tincture & Sublingual category, Ripple has also secured the number one position consistently from July to October 2025 in Colorado. Despite this top ranking, there is a slight downward trend in sales, which may warrant closer attention to consumer preferences and market dynamics. Notably, the absence of Ripple in the top 30 rankings in other states or provinces for these categories suggests either a strategic focus on the Colorado market or potential areas for expansion. This data provides a nuanced view of Ripple's market strategy and performance, highlighting areas of strength and opportunities for growth.
Competitive Landscape
In the competitive landscape of the beverage category in Colorado, Ripple (formerly Stillwater Brands) has consistently maintained its position as the second-ranked brand from July to October 2025. Despite a stable rank, Ripple faces significant competition from Keef Cola, which dominates the market as the top-ranked brand with sales figures significantly higher than Ripple's. Ripple's sales have shown a slight decline over the months, which could be a concern if the trend continues. Meanwhile, CannaPunch and Ript have experienced fluctuations in their rankings, with CannaPunch dropping from fourth to fifth place and Ript improving from sixth to fourth place by October. These shifts highlight a dynamic market environment where Ripple must strategize to not only maintain its position but also to potentially close the gap with Keef Cola and fend off rising competitors like Ript.
Notable Products
In October 2025, the top-performing product for Ripple (formerly Stillwater Brands) was the Pure Fast-Acting Dissolvable Powder 10-Pack (100mg) in the Beverage category, maintaining its number one rank consistently since July 2025 with sales of 7,841 units. The Riplets CBD/CBN/CBC/THC 6:1:1:2 Deep Sleep Capsules 20-Pack moved up to the second rank, showing a notable increase from prior months. QuickStick - Blue Raspberry Dissolvable Powder 10-Pack, a Tincture & Sublingual product, ranked third, experiencing a slight drop from previous months. QuickStick - Watermelon Dissolvable Powder 10-Pack improved its standing to fourth place, while Revive - CBG/THC 1:1 Dissolvable Powder 10-Pack rounded out the top five. Overall, Ripple's product lineup showed dynamic shifts, with the Capsules category gaining traction this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
