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Apr-2025
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Overview
Market Insights Snapshot
Ripple (formerly Stillwater Brands) has maintained a strong position in the Colorado market, particularly in the Beverage and Capsules categories. In the Beverage category, Ripple consistently held the second rank from January to April 2025, with a notable increase in sales from $353,117 in February to $450,158 in April. This upward trend suggests a growing consumer preference for their products. In the Capsules category, Ripple dominated the charts by holding the number one spot consistently over the same period. This consistent top ranking indicates a strong brand presence and consumer loyalty in the Capsules market segment in Colorado.
In contrast, Ripple's performance in Missouri presents a different scenario. While they managed to secure the seventh position in the Beverage category in January and February 2025, the absence of rankings in March and April suggests a decline in their market presence, potentially due to increasing competition or changes in consumer preferences. The lack of top-30 rankings in these months could indicate a need for strategic adjustments to regain traction in this state. The distinct performances across these states highlight Ripple's varying market dynamics and the importance of tailored strategies for different regions.
Competitive Landscape
In the competitive landscape of the Colorado beverage category, Ripple (formerly Stillwater Brands) has consistently maintained its position as the second-ranked brand from January to April 2025. Despite facing stiff competition from leading brands like Keef Cola, which has held the top spot throughout this period, Ripple has shown resilience with a steady sales increase, particularly noticeable in April 2025. While Dixie Elixirs experienced a slight dip in rank from third to fourth place in April, Ript made a significant leap from sixth to third place, indicating a dynamic shift in consumer preferences. Ripple's consistent ranking and sales growth, despite these market fluctuations, underscore its strong brand presence and customer loyalty in the Colorado beverage market.
Notable Products
In April 2025, the top-performing product from Ripple (formerly Stillwater Brands) was the Pure Fast-Acting Dissolvable Powder 10-Pack (100mg) in the Beverage category, maintaining its number one rank with sales reaching 12,961 units. The RipStick - Blue Raspberry Dissolvable Powder 10-Pack (100mg) secured the second position, consistent with its ranking from March 2025. The Revive - CBG/THC 1:1 Dissolvable Powder 10-Pack (100mg CBG, 100mg THC) held steady at the third spot, as it did in March. Notably, Riplets - Pure Pills 10-Pack (100mg) entered the rankings in April at fourth place, indicating a new entry in the Capsules category. The Sleep - CBN/THC 1:2 Unflavored Dissolvable Powder 10-Pack (50mg CBN, 100mg THC) slipped to fifth place, continuing a gradual decline from its earlier fourth position in the first three months of 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
