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Oct-2025
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Overview
Market Insights Snapshot
In the state of New York, Klaus has demonstrated a noteworthy presence in the Beverage category. Over the past few months, there has been a significant movement in the rankings, where Klaus started at the 11th position in July 2025, briefly dipped to 12th in August, and then climbed back to 11th in September, finally reaching 9th place in October. This upward trend, despite a dip in sales from July to September, suggests a strengthening market position and possibly an increase in consumer preference or effective strategic initiatives by the brand.
While Klaus has managed to maintain its presence within the top 30 in New York, the absence of ranking data for other states or provinces indicates that the brand may not have achieved a similar level of success or recognition elsewhere. This could reflect a strategic focus on the New York market or possibly highlight challenges in expanding their footprint beyond this state. The brand's ability to improve its ranking in New York, despite fluctuating sales figures, could serve as a case study for understanding consumer dynamics and competitive positioning within the Beverage category.
Competitive Landscape
In the competitive landscape of the New York cannabis beverage market, Klaus has shown a notable improvement in its ranking from 12th in August 2025 to 9th by October 2025. This upward trajectory suggests a positive reception and growing consumer interest in Klaus, despite the overall sales figures being lower than some competitors. For instance, MyHi consistently maintained a higher rank at 5th and 6th positions over the same period, indicating stronger sales performance. Meanwhile, Bison Botanics experienced a slight decline, dropping from 9th to 10th place, which may have contributed to Klaus's improved rank. Additionally, Weed Water held steady at 8th place, showcasing its stability in the market. The absence of Canna Cantina from the top 20 in September and October further highlights the competitive shifts that have allowed Klaus to climb the ranks. This dynamic environment underscores the importance for Klaus to continue leveraging its momentum to capture more market share.
Notable Products
In October 2025, Klaus's top-performing product was the 1851 Zombie Mocktail (10mg THC, 12oz, 355ml) in the Beverage category, which secured the first rank with sales of 1,472 units. This product showed a notable improvement from the previous month, climbing from the second position. The Bosphorus Mocktail (10mg THC, 12oz, 355ml) dropped to second place, despite consistently holding the top rank from July to September. The Mezzrole Mocktail (10mg THC, 12oz, 355ml) maintained its third position, reflecting stable sales performance over the past months. Overall, the rankings indicate a shift in consumer preference towards the 1851 Zombie Mocktail in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
