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Aug-2025
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Overview
Market Insights Snapshot
In the state of New York, Klaus has shown a steady presence in the Beverage category. Starting in May 2025, the brand was ranked 9th and maintained this position through June. However, by July, Klaus slipped to the 10th spot and further dropped to 11th in August. This downward trend in rankings, despite maintaining a strong presence in the top 15, indicates a competitive market where Klaus might need to strategize to regain its previous standings. The sales figures reflect a peak in June, which suggests a seasonal or promotional influence that could be explored for future growth opportunities.
While Klaus has been a consistent performer in the New York market, it is notable that the brand did not appear in the top 30 rankings in other states or provinces during this period. This absence suggests a concentrated market presence, with potential for expansion into new regions. The lack of ranking in other areas could be seen as a missed opportunity or a strategic focus on strengthening their position in New York. Understanding the dynamics of other markets and exploring expansion could be beneficial for Klaus to diversify and enhance its brand footprint across the country.
Competitive Landscape
In the competitive landscape of the New York cannabis beverage market, Klaus has experienced a slight decline in its ranking from May to August 2025, moving from 9th to 11th place. Despite this, Klaus maintains a strong presence, with sales figures indicating a consistent demand. Notably, Weed Water has consistently held the 8th position throughout this period, showcasing a stable market performance with higher sales compared to Klaus. Meanwhile, Harney Brothers Cannabis has fluctuated between 6th and 7th place, but its sales remain significantly higher, indicating a robust market position. Bison Botanics trails closely behind Klaus, maintaining the 11th rank until August when it dropped to 13th, suggesting potential volatility. Canna Cantina entered the rankings in June at 14th and improved slightly to 13th by July, although it was absent from the top 20 in May and August, indicating an inconsistent market presence. These dynamics highlight the competitive pressures Klaus faces, emphasizing the need for strategic marketing and innovation to regain and strengthen its market position.
Notable Products
In August 2025, the top-performing product from Klaus was the Mezzrole Mocktail (10mg THC, 12oz, 355ml) in the Beverage category, climbing to the number one position with sales of 1325 units. Following closely was the Bosphorus Mocktail (10mg THC, 12oz, 355ml), which ranked second, having dropped from its first-place position in July. The 1851 Zombie Mocktail (10mg THC, 12oz, 355ml) moved down to third place, showing a consistent decline from its top rank in May and June. Notably, the Mezzrole Mocktail 4-Pack (40mg) and Pineapple Express Bosphorous (10mg THC, 12oz, 355ml) both entered the rankings for the first time in August, sharing the second spot. These changes highlight a dynamic shift in consumer preferences within the Klaus product lineup over the summer months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
