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Apr-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis beverages, Klaus has shown a noteworthy presence in New York. After not ranking in the top 30 for the initial months of 2025, Klaus made a significant breakthrough in March, securing the 8th position. This upward trend continued into April, although with a slight dip to the 11th position. Such movements suggest a growing acceptance and popularity of Klaus products in the New York market, a region known for its dynamic and diverse consumer preferences. The absence of Klaus from the top 30 in January and February highlights the brand's rapid ascension and potential for further growth.
The sales trajectory of Klaus in New York provides additional insights into its performance. From March to April, there was a slight decrease in sales figures, which might correlate with the brand's drop in ranking. Despite this, the ability to secure a position within the top 15 indicates a strong foothold in the market. The data suggests that while Klaus has captured a significant share of the beverage category, maintaining and improving its position will require strategic efforts. The brand's performance in New York could serve as a benchmark for potential expansion into other states, provided similar market conditions and consumer behavior are present.
Competitive Landscape
In the competitive landscape of the New York cannabis beverage market, Klaus has shown a notable presence, particularly in the first quarter of 2025. Despite not ranking in the top 20 in January and February, Klaus made a significant leap to 8th place in March and maintained a strong position at 11th in April. This upward trend indicates a positive reception and growing consumer interest. In contrast, Weed Water consistently held a top 5 position from January to March, only dropping to 7th in April, suggesting a slight decline but still outperforming Klaus in terms of rank. Meanwhile, High Peaks emerged in April at 6th place, surpassing Klaus. These dynamics highlight the competitive pressure Klaus faces, especially from established brands like Weed Water, which consistently achieves higher sales figures. Klaus's ability to break into the top 10 demonstrates potential for growth, but sustaining and improving its rank will require strategic marketing and product differentiation to compete with higher-ranking brands.
Notable Products
In April 2025, Klaus's top-performing product was the 1851 Zombie Mocktail (10mg THC, 12oz, 355ml), maintaining its rank at number one for the third consecutive month with notable sales of 757 units. The Mezzrole Mocktail (10mg THC, 12oz, 355ml) held steady in the second position, showing consistent performance from March. The Bosphorus Mocktail (10mg THC, 12oz, 355ml) remained in third place, following a slight drop from its second-place position in February. Notably, the introduction of the 1851 Zombie Mocktail 4-Pack (40mg) and Bosphorus Mocktail 4-Pack (10mg) in March did not impact the top three rankings in April. Overall, Klaus's beverage category has shown stable sales figures and rankings across these months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
