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Nov-2025
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Overview
Market Insights Snapshot
The cannabis brand Klaus has shown a consistent upward trajectory in the Beverage category within New York. Over the months from August to November 2025, Klaus improved its rank from 12th to 9th, indicating a steady rise in popularity and market penetration. This movement into the top 10 is significant, especially considering the competitive nature of the cannabis beverage market. Despite a slight dip in sales from October to November, the brand's overall ranking suggests a strong consumer preference and a solid market presence.
While Klaus is gaining momentum in New York, it's important to note that its absence from the top 30 in other states or provinces could imply a more localized success or a need for strategic expansion. The brand's focused performance in New York might reflect tailored marketing efforts or a product lineup that resonates particularly well with local consumers. Observing how Klaus navigates its growth strategy outside of New York could provide further insights into its adaptability and potential for broader market influence.
Competitive Landscape
In the competitive landscape of the New York cannabis beverage market, Klaus has shown a steady improvement in its ranking from August to November 2025, moving from 12th to 9th place. This upward trajectory is notable, especially when compared to competitors like Bison Botanics, which experienced a decline from 9th to 10th place during the same period. Despite Klaus's sales figures being lower than those of MyHi, which consistently maintained a higher rank, Klaus's ability to climb the ranks suggests effective marketing strategies or product improvements. Meanwhile, Weed Water held steady at 8th place, indicating a stable market presence. Klaus's consistent sales figures, coupled with its improved ranking, highlight its growing influence and potential for further market penetration in the New York beverage category.
Notable Products
In November 2025, the top-performing product from Klaus was the Bosphorus Mocktail, reclaiming its number one position after a brief dip in October. This product achieved a notable sales figure of 1435 units. The Mezzrole Mocktail moved up to the second position, maintaining its strong performance despite fluctuating ranks in previous months. The 1851 Zombie Mocktail, previously ranked first in October, fell to third place in November. A new entry, Pineapple Express Bosphorous, debuted at the fourth position, indicating potential growth in future sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
