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Dec-2024
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Overview
Market Insights Snapshot
High Peaks has shown varied performance across different product categories in New York over the last few months. In the Edible category, the brand has consistently hovered around the 37th to 40th ranking, indicating stable performance, though not breaking into the top 30. This consistency is reflected in sales figures that have seen a slight increase from October to December. On the other hand, the Flower category saw a significant fluctuation, with High Peaks reaching a high of 37th in October before dropping to 51st by December. This decline in rank is mirrored by a decrease in sales from November to December, suggesting challenges in maintaining a competitive edge in this segment.
In the Pre-Roll and Vapor Pens categories, High Peaks has struggled to make a substantial impact in New York. The brand's rank in Pre-Rolls has been consistently outside the top 60, with a downward trend from 60th in September to 78th in December. This decline is accompanied by a reduction in sales, highlighting potential market saturation or increased competition. Similarly, the Vapor Pens category reflects a downward trajectory, with High Peaks falling from 43rd in September to 70th in December. The sales figures for Vapor Pens have notably decreased, pointing to possible shifts in consumer preferences or competitive pressures that the brand may need to address.
Competitive Landscape
In the competitive landscape of the flower category in New York, High Peaks has experienced notable fluctuations in its rank and sales over the last few months. Starting from a rank of 42 in September 2024, High Peaks improved to 37 in October, demonstrating a positive trend, but then slipped to 44 in November and further to 51 in December. This decline in rank coincides with a decrease in sales from November to December, suggesting a potential challenge in maintaining market share. In contrast, Toast consistently ranked higher than High Peaks, despite a gradual decline in sales, indicating a strong brand presence. Meanwhile, Flower by Edie Parker showed an upward trajectory, improving its rank from 68 in September to 55 in December, with a significant sales increase in November. Similarly, Silly Nice maintained a relatively stable rank, ending December just above High Peaks at 50. These dynamics highlight the competitive pressures High Peaks faces in the New York flower market, emphasizing the need for strategic adjustments to regain its competitive edge.
Notable Products
In December 2024, the top-performing product for High Peaks was the CBD/THC/CBN 4:2:1 Goodnight Guava Gummies 25-Pack, which rose to the number one rank with sales figures reaching $554. The Mt. Citrus flower maintained a strong position, moving up to the second rank from third in the previous month. Slapz Pre-Roll 2-Pack entered the rankings at third place, indicating a growing popularity. Pressure flower remained steady at fourth position, showing consistent demand. Jack Herer Pre-Roll 2-Pack debuted at fifth place, highlighting its entry into the top-selling products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
