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Sep-2025
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Overview
Market Insights Snapshot
High Peaks has shown a consistent performance in the Beverage category within New York, maintaining a steady rank of 4th place from June through September 2025. This stability in ranking indicates a strong presence and likely consumer loyalty in this category, despite a notable fluctuation in sales figures from a high in July to a dip in September. In contrast, their performance in the Concentrates category is less stable, with rankings dropping out of the top 30 in July and August, only to return to 31st place in September. This inconsistency suggests challenges in maintaining a competitive edge, possibly due to increased competition or changes in consumer preferences.
The Edible category presents a different narrative, where High Peaks' ranking has fluctuated between 41st and 51st place, reflecting a downward trend in sales over the months. This could indicate a need for strategic adjustments to regain market share. Meanwhile, the Flower category has seen a positive trajectory, with a significant upward movement from 69th place in June to 52nd in September, suggesting successful initiatives or product offerings resonating well with consumers. The Pre-Roll category showcases a remarkable improvement, leaping from 72nd place in June to an impressive 33rd place by September, highlighting a strong growth momentum that could be capitalized on further.
Competitive Landscape
In the competitive landscape of the pre-roll category in New York, High Peaks has shown a remarkable upward trajectory in recent months. Starting from a rank of 72 in June 2025, High Peaks climbed to 33 by September 2025, reflecting a significant improvement in its market position. This ascent is noteworthy when compared to competitors like Miss Grass, which maintained a relatively stable rank around 30, and FlowerHouse New York, which fluctuated slightly but remained in the low 30s. Meanwhile, Dragonfly Cannabis and The Plug Pack showed moderate improvements but did not match the rapid rise of High Peaks. This positive change in rank for High Peaks is mirrored by its sales growth, which saw a substantial increase from June to September, indicating a strong market response and positioning High Peaks as a formidable contender in the New York pre-roll market.
Notable Products
In September 2025, the top-performing product for High Peaks was the CBD/THC 1:2 Sparkling Lemonade (5mg CBD, 10mg THC, 12oz) in the Beverage category, maintaining its leading position despite a decrease in sales to 6178 units. The CBD/THC 1:1 Sparkling Strawberry Lemonade (5mg CBD, 5mg THC, 12oz) also in the Beverage category, remained in the second position with stable performance over the months. The CBD/THC 1:2 Sparkling Rocket Pop (5mg CBD, 10mg THC, 12oz) consistently held the third rank in the Beverage category. Notably, the Bees Knees Pre-Roll 2-Pack (1.5g) emerged in the Pre-Roll category, securing the fourth position in September. Ghost Dawg Pre-Roll 2-Pack (1.5g) improved its standing from fifth in August to maintain the same rank in September, showcasing a steady sales increase.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
