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Market Insights Snapshot
In May 2026, High Peaks concentrated over half of sales in Pre-Roll at 51.22% share with 174.40% year-over-year growth and 30.41% month-over-month growth, while Beverage expanded to 31.93% share with 153.58% year-over-year and 52.34% month-over-month increases; by contrast, Flower contracted to 11.29% share with a 64.28% year-over-year decline and a 38.72% month-over-month drop. Edible and Concentrates together represented 5.56% of mix with year-over-year declines of 48.28% and 81.95%, and month-over-month declines of 11.07% and 34.64%, respectively. With an average price down 35.41% year-over-year alongside a brand-level sales increase of 29.85% year-over-year, the mix shift toward Pre-Roll and Beverage implies volume-led gains driven by lower price points, centered in New York where Pre-Roll ranks 33rd.
The pivot toward lower-ticket formats—Beverage at an average price of $4.77 and Pre-Roll at $16.17—combined with Flower’s 64.28% year-over-year and 38.72% month-over-month declines, suggests a deliberate trade-down capture that prioritizes basket entry over premiumization; this positions High Peaks to compete on frequency and trial rather than on high-margin depth. The simultaneous 52.34% month-over-month growth in Beverage and 30.41% in Pre-Roll, against double-digit month-over-month declines in Flower (38.72%) and Concentrates (34.64%), indicates portfolio concentration that can lift unit velocity but raises exposure to price elasticity; the implication is that sustaining May 2026 momentum will depend on defending rank 33 in New York Pre-Roll while using Beverage growth to buffer category cyclicality.
Competitive Landscape
High Peaks sits at rank #33 in NY Pre-Roll in May 2026, improving 34 positions year over year from #67 and edging up 1 spot from #34 in February 2026, while still 6 places off its peak at #27 reached in October 2025; by contrast, Ruby Farms held at #1 with a 21.7% year-over-year sales increase and Anthem surged from #60 to #4 alongside a 1311.5% year-over-year sales gain. The spread between High Peaks at #33 and Jetpacks at #3, which paired its top-3 position with an 18.2% year-over-year sales increase, indicates that incremental rank gains without outsized growth may cap share capture; the rank trajectory implies High Peaks is stabilizing off its October 2025 peak but must accelerate beyond single-digit rank moves to materially re-enter the top 25.
Notable Products
CBD/THC 1:2 Frescanna Ruby Grapefruit Sparking Drink (5mg CBD, 10mg THC, 12oz) delivered the standout movement in May 2026 with a 184.9% month-over-month surge while climbing to rank 3, outpacing the top-ranked CBD/THC 1:1 Sparkling Strawberry Lemonade (5mg CBD, 5mg THC, 12oz) at +41.1% and rank 1. The beverage set also saw CBD/THC 1:2 Root Beer Soda (5mg CBD, 10mg THC, 12oz) slip -9.3% at rank 8, contrasting with a 21.9% lift for the rank-2 CBD/THC 1:2 Sparkling Strawberry Lemonade (5mg CBD, 10mg THC, 12oz). With four beverages in the top eight and double-digit gains concentrated at the top ranks, the mix implies High Peaks is consolidating leadership around higher-THC lemonade variants while pruning slower soda profiles.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
