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Dec-2025
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Overview
Market Insights Snapshot
High Peaks has demonstrated a strong presence in the New York market, particularly in the Beverage category, where it consistently maintained its position as the 4th ranked brand from September to October 2025 before slipping slightly to 5th place in November and December. This stability in ranking suggests a robust consumer base and effective market penetration in this category. In contrast, the brand's performance in the Pre-Roll category experienced significant volatility, with a notable jump from 33rd to 23rd place in October, only to fall back to 41st by December. This fluctuation might indicate challenges in maintaining consistent consumer interest or supply issues, which could be areas for the brand to investigate further.
In other categories, High Peaks faced challenges in maintaining a competitive edge. For example, in the Concentrates category, the brand did not make it into the top 30 rankings in New York, indicating potential room for growth or a need for strategic adjustments. Similarly, in the Edible category, High Peaks saw a slight decline from 43rd in October to 51st by December, suggesting increased competition or changing consumer preferences. While the Flower category showed a slight improvement from 57th to 55th place, it still indicates that High Peaks has opportunities to strengthen its market position. These insights highlight the need for strategic focus on specific categories to improve overall brand performance in New York.
Competitive Landscape
In the competitive landscape of the New York flower category, High Peaks has experienced a relatively stable performance from September to December 2025, maintaining ranks in the mid-50s. Despite a slight dip in rank from 50th in September to 55th in December, High Peaks' sales have remained consistent, suggesting a steady customer base. In contrast, Lobo showed a more volatile ranking, peaking at 42nd in November before dropping to 51st in December, yet consistently outperforming High Peaks in sales. Meanwhile, Major and urbanXtracts have shown upward trends in both rank and sales, with urbanXtracts improving from 90th in September to 66th in December, indicating a growing market presence. Notably, 7 SEAZ experienced a dramatic decline from 22nd in September to 53rd in December, yet their sales figures remain significantly higher than High Peaks. These dynamics suggest that while High Peaks maintains a stable position, there is a competitive opportunity to increase market share by addressing the factors driving the success of its competitors.
Notable Products
In December 2025, the top-performing product for High Peaks was the CBD/THC 1:2 Sparkling Strawberry Lemonade (5mg CBD, 10mg THC, 12oz) in the Beverage category, maintaining its first-place ranking from previous months with sales of $6,630. The CBD/THC 1:1 Sparkling Strawberry Lemonade (5mg CBD, 5mg THC, 12oz) also held steady at the second position, although its sales figures showed a decline compared to earlier months. The CBD/THC 1:2 Frescanna Ruby Grapefruit Sparking Drink (5mg CBD, 10mg THC, 12oz) remained consistently in third place, with sales decreasing each month since October. The Ghost Dawg Pre-Roll 2-Pack (1.5g) showed stability in the fourth position, despite a slight drop in sales from November. New to the top five in December was the CBD/THC 1:2 Cherry Cola (5mg CBD, 10mg THC, 12oz), which entered the rankings at fifth place, indicating a growing interest in diverse beverage options.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
