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Feb-2026
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Overview
Market Insights Snapshot
High Peaks has shown a robust performance in the New York market, particularly in the Beverage category. Over the months from November 2025 to February 2026, the brand has steadily climbed the rankings from 5th to 3rd place, indicating a strong upward trend. This consistent improvement suggests an increasing consumer demand and possibly effective market strategies. On the other hand, the brand's presence in the Concentrates category, while maintaining a stable position, shows less dynamism, with rankings fluctuating around the mid-30s and not breaking into the top 30. This could be an area for potential growth or reassessment.
In other categories, High Peaks' performance has been mixed. In the Edible category, the brand's rankings have hovered around the 40s, not quite making it into the top 30, which might indicate a need for innovation or differentiation in their product offerings. The Flower category presents a more challenging picture, with rankings slipping from 55th to 66th, suggesting a decline in market share. Conversely, the Pre-Roll category has seen a positive turnaround, with rankings improving from 44th to 37th, hinting at a potential resurgence. These movements across categories indicate varying levels of market penetration and consumer reception, providing a complex but insightful picture of High Peaks' performance in New York.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, High Peaks has experienced notable fluctuations in its market position, reflecting both challenges and opportunities. From November 2025 to February 2026, High Peaks' rank shifted from 33rd to 37th, indicating a recovery from a dip to 44th in December 2025. This volatility in rank is mirrored in its sales performance, which saw a significant drop in December 2025 but rebounded by February 2026. Competitors such as Dragonfly Cannabis consistently outperformed High Peaks, maintaining a higher rank throughout the period, although it also experienced a decline from 29th to 36th by February 2026. Meanwhile, Sluggers Hit showed a downward trend, falling from 17th to 32nd, which could present an opportunity for High Peaks to capture market share. Despite these challenges, High Peaks' ability to recover its sales by February suggests resilience and potential for strategic growth in the competitive New York pre-roll market.
Notable Products
In February 2026, the top-performing product for High Peaks was the CBD/THC 1:1 Sparkling Strawberry Lemonade, maintaining its number one rank from January, with sales reaching 7,179 units. The CBD/THC 1:2 Sparkling Strawberry Lemonade climbed to the second position, showing a notable increase in sales from the previous month. The CBD/THC 1:2 Frescanna Ruby Grapefruit Sparkling Drink held steady at the third rank, consistent with its January placement. Notably, the CandyLand Kush Pre-Roll 2-Pack improved its ranking from fifth in January to fourth in February, indicating a positive sales trend. Finally, the CBD/THC 1:2 Cherry Cola dropped to fifth position, reflecting a decrease in sales compared to January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
