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Aug-2024
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Overview
Market Insights Snapshot
High Peaks has shown notable performance across various categories in New York over the past few months. The brand's presence in the Edible category has been stable, maintaining a rank of 26 from June to August 2024, after climbing from 33 in May. This consistency suggests a strong foothold in the market. On the other hand, the Flower category has been challenging for High Peaks, as they were not in the top 30 brands in May and have struggled to improve their position, ranking 86, 96, and 95 in June, July, and August, respectively. This indicates potential areas for growth or a need for strategic adjustments.
In the Pre-Roll category, High Peaks experienced some fluctuations, ranking 72 in May and moving to 83 in June, then climbing to 76 in July before slightly dropping to 79 in August. This volatility might reflect a competitive market or seasonal changes in consumer preferences. Meanwhile, the Vapor Pens category has been a strong performer for High Peaks, with a notable increase from rank 39 in July to 32 in August, indicating a positive trend and potential for continued growth. By focusing on these trends, stakeholders can better understand the brand's strengths and areas for improvement in the New York market.
Competitive Landscape
In the competitive landscape of Vapor Pens in New York, High Peaks has shown a notable fluctuation in its ranking over the past few months, indicating a dynamic market presence. Despite a dip in June and July, where it ranked 37th and 39th respectively, High Peaks rebounded to 32nd place in August. This recovery is significant when compared to competitors like Bloom and Olio, both of which experienced a decline in their rankings over the same period. For instance, Bloom dropped from 22nd in June to 31st in August, while Olio fell from 24th to 30th. Additionally, Hudson Cannabis and Revert Cannabis New York have consistently ranked lower than High Peaks, with Hudson Cannabis peaking at 34th in August and Revert Cannabis New York at 35th. These trends suggest that while the market is competitive, High Peaks has managed to maintain a relatively stable position, potentially indicating stronger brand resilience and customer loyalty.
Notable Products
In August 2024, the CBD/THC/CBN 4:2:1 Goodnight Guava Gummies 25-Pack (200mg CBD, 100mg THC, 50mg CBN) claimed the top spot among High Peaks products with sales reaching 892 units. The Pineapple Gummies 10-Pack (100mg) maintained its steady performance, holding onto the second rank for the third consecutive month. The Tropical Blend Gummies 10-Pack (100mg) emerged as a strong contender, securing the third position. Super Sour Diesel Distillate Cartridge (0.5g) achieved the fourth rank, showing an improvement from its previous ranking in July. The Trainwreck Distillate Disposable (0.5g) entered the top five for the first time, underscoring its rising popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
