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Oct-2025
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Overview
Market Insights Snapshot
High Peaks has demonstrated notable performance across various product categories in New York, with significant movements particularly in the Pre-Roll and Beverage categories. In the Beverage segment, High Peaks maintained a strong presence, improving its rank from fourth to third position by October 2025, indicating a positive trend in consumer preference. This upward movement is promising, especially considering the competitive nature of the beverage market. Meanwhile, in the Pre-Roll category, the brand made impressive strides, escalating from the 73rd position in July to 21st by October. This remarkable climb suggests a growing consumer interest and effective market penetration strategies in this category.
Conversely, in the Concentrates category, High Peaks faced challenges, as evidenced by its fluctuating rankings. The brand managed to enter the top 30 in September 2025, but its ranking was inconsistent, indicating potential volatility or competitive pressure in this segment. On the other hand, the Flower category showed a steady increase in sales, even though the ranking dipped slightly in October. This suggests that while High Peaks is generating more revenue, there might be increased competition or new entrants in the market affecting its rank. The Edible category also saw a slight improvement in ranking from 46th to 43rd over the months, reflecting a modest but positive trajectory.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, High Peaks has demonstrated a remarkable upward trajectory in recent months. Starting from a rank of 73 in July 2025, High Peaks has climbed to 21 by October 2025, showcasing a significant improvement in market position. This ascent is particularly noteworthy when compared to competitors such as Toast, which saw a decline from rank 17 to 19 over the same period, and Hudson Cannabis, which dropped from 13 to 22. Meanwhile, KOA Exotics experienced fluctuations, ultimately maintaining a stable position at rank 23 in October. Revert Cannabis New York also saw a slight decline, ending at rank 20. High Peaks' rapid rise in rank is indicative of a strong growth trend in sales, positioning it as a formidable competitor in the market, and suggesting a potential for continued success if the current momentum is sustained.
Notable Products
In October 2025, High Peaks maintained its leading position with the CBD/THC 1:2 Sparkling Strawberry Lemonade (5mg CBD, 10mg THC, 12oz) in the Beverage category, consistently ranking first since July 2025, with sales reaching 9,070 units. The CBD/THC 1:1 Sparkling Strawberry Lemonade (5mg CBD, 5mg THC, 12oz) also held steady in second place, mirroring its rank from previous months. A new entry, the CBD/THC 1:2 Frescanna Ruby Grapefruit Sparking Drink (5mg CBD, 10mg THC, 12oz), debuted at third place in the Beverage category. In the Pre-Roll category, Bees Knees Pre-Roll 2-Pack (1.5g) maintained its fourth-place ranking from September, while Ghost Dawg Pre-Roll 2-Pack (1.5g) consistently held the fifth spot since August. Overall, the product rankings for October show stability in consumer preferences with a notable new entry in the beverage lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
