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Mar-2026
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Overview
Market Insights Snapshot
Care By Design has demonstrated a consistent presence in the California market, particularly in the Tincture & Sublingual category, where it maintained a stable rank of 4th place from December 2025 through March 2026. This suggests a strong foothold in this category, likely driven by consumer loyalty or effective product differentiation. In the Capsules category, the brand held steady at the 12th rank from January to March 2026, indicating a stable performance post a slight dip from December. However, in the Edibles category, Care By Design fluctuated, moving from 62nd in December to 54th in March, showing some positive momentum despite not breaking into the top 50.
In the Vapor Pens category, Care By Design experienced some volatility, with its rank fluctuating between 55th and 60th from December to March. This suggests competitive pressures or possible shifts in consumer preferences within this category. The Topical category saw a consistent rank of 7th place, indicating a reliable performance in this niche segment. Notably, the brand did not appear in the top 30 for some categories in certain months, which could signal areas where market penetration or brand visibility might be lacking. The overall sales figures, while not disclosed in detail, suggest that Care By Design is navigating a competitive landscape with a mix of stable and fluctuating performances across its product categories in California.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Care By Design consistently maintained its position at rank 4 from December 2025 through March 2026. Despite stable rankings, Care By Design faces stiff competition from brands like Yummi Karma and St Ides, which have shown strong sales performance. Notably, St Ides improved its rank from 3 to 2 in March 2026, indicating a positive trend in sales, while Yummi Karma maintained a high rank but experienced a slight drop from 2 to 3 in the same month. Meanwhile, VET CBD and ABX / AbsoluteXtracts remained stable at ranks 5 and 6, respectively, with declining sales trends. Care By Design's ability to hold its rank amidst these shifts highlights its resilience, but the brand may need to innovate or adjust strategies to climb higher in the rankings and counteract the competitive pressures from rising brands like St Ides.
Notable Products
In March 2026, Care By Design's top-performing product was the CBD/THC 1:1 MAX Peppermint Full Spectrum Tincture, maintaining its number one rank consistently since December 2025, with sales reaching 2081 units. The CBD/THC 4:1 Medium THC Full Spectrum Cartridge climbed to the second position, improving from its third-place ranking in the previous two months. The CBD/THC 18:1 Lower THC Full Spectrum Cartridge showed notable progress, advancing from fifth to third place, indicating a significant increase in popularity. Meanwhile, the CBD/THC 1:1 Raspberry Gummies dropped to fourth place, despite being second in January and February 2026. Lastly, the CBD/THC 1:1 Higher THC Full Spectrum Cartridge maintained a steady presence in the top five, although it slightly declined to fifth place in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
