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Apr-2026
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Overview
Market Insights Snapshot
Care By Design has shown consistent performance in the California market, particularly within the Tincture & Sublingual category, where it maintained a steady 4th place ranking from January through April 2026. This stability highlights the brand's strong foothold and consumer loyalty in this category. On the other hand, their presence in the Capsules category also remained stable at 12th position, indicating a solid but not leading position. However, Care By Design did not make it into the top 30 for Edibles and Vapor Pens, suggesting potential areas for growth or reevaluation of market strategy in these segments.
In terms of sales trends, Care By Design experienced fluctuations, particularly in the Vapor Pens category, where sales showed a notable increase in March 2026 before dipping again in April. This volatility could point to seasonal demand changes or shifts in consumer preferences. In contrast, the Topical category witnessed a gradual and consistent increase in sales over the four-month period, suggesting growing consumer interest or effective marketing strategies. The Edible category, while not achieving a top 30 ranking, showed an upward trend in sales from February to April, which may indicate potential for future growth if the brand can improve its market positioning.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Care By Design consistently held the 4th rank from January to April 2026. Despite maintaining its position, Care By Design faces stiff competition from brands like Papa & Barkley, which led the category in January and February before slipping to 2nd place in March and April. Meanwhile, Yummi Karma consistently outperformed Care By Design, holding the 2nd rank in the first two months and the 3rd rank in the latter months. VET CBD remained stable at the 5th position, while ABX / AbsoluteXtracts showed slight fluctuations, dropping to 7th in February but recovering to 6th in March and April. These dynamics indicate that while Care By Design maintains a strong position, there is a need to strategize for upward movement amidst strong competitors who are showing resilience and growth in the California market.
Notable Products
In April 2026, Care By Design maintained its top position with the CBD/THC 1:1 MAX Peppermint Full Spectrum Tincture, which consistently ranked first across the months, achieving sales of 1958 units. The CBD/THC 4:1 Medium THC Full Spectrum Cartridge held steady at second place from February through April, showing a positive sales trend. The CBD/THC 1:1 Raspberry Gummies climbed to third place in April, recovering from a fourth-place position in March. The CBD/THC 18:1 Lower THC Full Spectrum Cartridge, while dropping slightly in sales, remained in fourth place. Finally, the CBD/THC 40:1 Lower THC Tincture maintained its fifth-place rank since March, indicating stable demand in its category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
