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Nov-2025
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Overview
Market Insights Snapshot
Care By Design has shown varied performance across different product categories in California. Notably, their Tincture & Sublingual products have maintained a consistent ranking at number 3 from August through November 2025, indicating a strong market position in this category. However, their Capsules have seen a slight decline, moving from rank 12 in August and September to rank 13 in October and November, which could be a point of concern if the trend continues. On the other hand, the Vapor Pens category has shown a positive movement, improving its ranking from 65 in August to 55 in November, suggesting a potential growth opportunity in this segment.
The Edible category presents an interesting dynamic for Care By Design, as they were outside the top 30 in August but improved to rank 58 by October and November, reflecting a positive trajectory in this product line. Meanwhile, the Topical category has remained stable at rank 7 throughout the four months, suggesting steady demand. It's worth noting that Care By Design was not in the top 30 for Edibles in August, which might have been a strategic focus area leading to their improved positioning by November. These movements indicate a mixed but promising performance across different categories, with potential areas for strategic focus to enhance brand presence further.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Care By Design consistently holds the third rank from August to November 2025. Despite maintaining its position, Care By Design faces stiff competition from brands like Yummi Karma and Papa & Barkley, which are ranked second and first, respectively. Notably, Papa & Barkley leads the category with a significant sales advantage, while Yummi Karma shows a steady increase in sales over the months. Meanwhile, ABX / AbsoluteXtracts has improved its rank from seventh to fifth, indicating a potential threat to Care By Design's position. The consistent ranking of Care By Design suggests a stable market presence, but the brand may need to innovate or adjust its strategies to close the sales gap with its top competitors and fend off emerging threats.
Notable Products
In November 2025, the top-performing product for Care By Design was the CBD/THC 1:1 Peppermint MAX Drops, which maintained its position as the top-ranked item in the Tincture & Sublingual category, with sales reaching 1978 units. The CBD/THC 4:1 Medium THC Full Spectrum Cartridge climbed to second place in the Vapor Pens category, showing an increase from third place in the previous two months. The CBD/THC 1:1 Higher THC Full Spectrum Cartridge made a notable jump from fifth to third place, with sales increasing significantly. The CBD/THC 40:1 Low THC Tincture remained steady in fourth place across all months. However, the CBD/THC 1:1 Raspberry Gummies saw a drop from second to fifth in the Edible category, indicating a decline in popularity or sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
