Market Insights Snapshot
Looking at the performance of Care By Design in California, it's clear that the brand has made a strong impact in the Capsules, Tincture & Sublingual, and Topical categories, consistently ranking within the top 10 from July to October 2023. The Tincture & Sublingual category is particularly noteworthy, with the brand securing the 2nd and 3rd spots. However, the brand's performance in the Edible and Vapor Pens categories leaves room for improvement, with rankings hovering around the mid-40s and 60s respectively. These rankings indicate that while Care By Design has a strong presence in certain categories, there are others where it's not among the top 20 brands.
Moving to Ontario, Care By Design's performance in the Edible category shows a similar trend to California, with rankings fluctuating in the mid-40s. However, the brand's presence in Saskatchewan is quite different. In July 2023, Care By Design ranked 40th in the Edible category, but no rankings are available for the following months, indicating that the brand did not make it to the top 20. While the brand's performance varies across states and categories, the upward trend in the Capsules category and the strong hold in the Tincture & Sublingual category in California are promising signs of the brand's potential.
In the Tincture & Sublingual category of California's cannabis market, Care By Design has been experiencing a fluctuating competitive landscape. Care By Design maintained a consistent 3rd rank in July and August 2023, but slipped to 2nd place in September, only to return to 3rd in October. This fluctuation can be attributed to the shifting dynamics with brands like Yummi Karma and Papa & Barkley. Papa & Barkley has consistently held the top spot, while Yummi Karma moved from 2nd to 3rd place in October. Other competitors such as Mary's Medicinals and VET CBD have consistently held the 4th and 5th spots respectively. Despite the rank changes, Care By Design's sales have remained relatively stable, indicating a strong customer base amidst the competition.
In October 2023, Care By Design's top-performing product was the CBD/THC 1:1 Full Spectrum Cartridge (0.5g) from the Vapor Pens category, with a sales figure of 2020 units. Following closely in second place was the CBD/THC 1:1 Peppermint MAX Drops (1000mg CBD, 1000mg THC, 15ml, 0.5 fl oz) from the Tincture & Sublingual category. The third spot was occupied by CBD/THC 40:1 Full Spectrum Refresh Drops (480mg CBD, 12mg THC, 15ml) from the same category. The CBD:THC 18:1 Refresh Full Spectrum Cartridge (Half Gram) from Vapor Pens category dropped to fourth place, while the CBD/THC 1:1 Raspberry Gummies 20-Pack (100mg CBD, 100mg THC) from the Edible category remained in fifth place. Compared to September 2023, the first and second products retained their positions, while the rest saw a shift in rankings.