.svg){kind=small}
Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Is this your brand?
See your full sales and distribution data: where you sell, how you're priced, and how you rank against the brands next to you on the shelf.
See your brand's dataCarry this brand in your store?
Headset Retailer is free. Connect your POS and see what's selling and what's sitting.
Sign up freeWhere to Buy
Care By Design is stocked at 244 licensed dispensaries across California, with the deepest coverage in Los Angeles, San Diego, San Jose, San Francisco, and Sacramento. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Care By Design concentrated 46.33% of sales in Tincture & Sublingual with a year-over-year decline of 35.91% and a month-over-month drop of 22.26%, while Vapor Pens held 40.10% share with a comparatively stable year-over-year change of -0.38% and a month-over-month decline of 7.85%. Smaller lines moved in opposite directions, as Capsules at 8.64% share posted a year-over-year decline of 3.66% but a month-over-month increase of 7.68%, whereas Topical at 2.62% fell 60.70% year-over-year and 38.87% month-over-month, and Edible at 2.32% decreased 65.36% year-over-year and 16.81% month-over-month. With average price up 6.26% year-over-year to $39.15 and the portfolio led by Tincture & Sublingual, the data imply a portfolio still anchored to a contracting flagship while mid-sized formats partially cushion month-over-month volatility.
The mix shift implies positioning risk tied to Tincture & Sublingual concentration and an opportunity to lean into relatively steadier Vapor Pens, where the -0.38% year-over-year trend contrasts with the -35.91% in Tincture & Sublingual and the -60.70% in Topical. Capsules’ 7.68% month-over-month growth alongside a 3.66% year-over-year decline, plus Edible’s 16.81% month-over-month and 65.36% year-over-year declines, suggest replenishment-driven or promotional bumps that do not reverse structural softness, while the rank of 5 in Tincture & Sublingual in California indicates room to defend a core niche even as the average price rose 6.26% year-over-year; together, these shifts imply the brand’s positioning improves by reallocating emphasis toward Vapor Pens and Capsules to reduce exposure to steeply declining tail categories.
Competitive Landscape
Care By Design sits at rank #5 in California Tincture & Sublingual for October 2026, down two spots year over year from #3 and one spot from #4 in July 2026, while holding a historical peak of #1 in February 2025; in contrast, Papa & Barkley holds #1 with an 8.3% year-over-year sales increase and Yummi Karma is #2 with a 20.8% lift, whereas VET CBD slipped to #3 alongside a 4.3% sales decline and Mary's Medicinals advanced to #4 from #7 on 58.1% growth; this pattern implies Care By Design’s trajectory is trending toward share erosion as faster-rising rivals concentrate the top four ranks.
Notable Products
Care By Design sells through a concentrated lineup: 66.2% of October 2026 sales came from the top 10 items, led by CBD/THC 40:1 Lower THC Tincture at 11.7%. With just 0.2% from products launched in the last six months, most of its sales ride on established SKUs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
