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Dec-2025
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Overview
Market Insights Snapshot
Care By Design has shown a steady performance in the California market, particularly in the Tincture & Sublingual category, where it maintained a consistent third-place ranking from September to December 2025. This stability indicates a strong foothold in this category, with sales gradually increasing from $283,957 in September to $303,179 in December. In the Topical category, Care By Design maintained its position at seventh place, but with a notable upward trend in sales, which jumped from $24,586 in September to $38,778 in December. However, the brand's performance in the Capsules category saw a slight decline, as it remained in the 13th position over the last three months of the year.
In contrast, Care By Design's presence in the Edible category in California has been less prominent, with the brand not breaking into the top 50 rankings throughout the observed months. This suggests an area for potential growth or reevaluation of strategy. On a more positive note, the brand made impressive strides in the Vapor Pens category, climbing from 62nd place in September to 52nd by December, reflecting a significant increase in sales volume. This upward movement in Vapor Pens could indicate a growing consumer interest or successful marketing efforts in this segment. Despite some challenges, Care By Design's performance across these categories highlights both areas of strength and opportunities for improvement within the California market.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Care By Design has maintained a consistent rank of 3rd place from September to December 2025. Despite stable rankings, Care By Design faces significant competition from brands like Papa & Barkley, which held the top position until December 2025 when it dropped to 2nd place, and Yummi Karma, which ascended to the 1st position in December. The sales figures for Care By Design show a steady increase over these months, indicating a positive growth trend, although it remains behind Yummi Karma and Papa & Barkley in terms of sales volume. Meanwhile, VET CBD and ABX / AbsoluteXtracts consistently ranked 4th and 5th, respectively, indicating a stable but less competitive position compared to Care By Design.
Notable Products
In December 2025, Care By Design's top-performing product was the CBD/THC 1:1 Peppermint MAX Drops, maintaining its number one rank for four consecutive months with sales reaching 1969 units. The CBD/THC 4:1 Medium THC Full Spectrum Cartridge consistently held the second position, showing a notable increase in sales to 1475 units. The CBD/THC 1:1 Raspberry Gummies 20-Pack improved its ranking from fifth in November to third in December, with sales increasing to 1331 units. The CBD/THC 1:1 Higher THC Full Spectrum Cartridge slightly dropped in rank from third to fourth, although sales remained strong at 1055 units. Lastly, the CBD/THC 40:1 Low THC Tincture maintained a stable presence in the top five, despite a slight drop in rank from fourth to fifth, with sales concluding at 1043 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
