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Aug-2025
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Overview
Market Insights Snapshot
In the state of California, Care By Design has shown varying performance across different product categories. Notably, their presence in the Tincture & Sublingual category remains strong, maintaining a top 4 ranking consistently from May to August 2025. This sustained high ranking suggests a solid market position and consumer preference for their products in this category. On the other hand, the brand's performance in the Capsules category experienced a slight decline, moving from 9th to 11th place over the same period, indicating a potential area for improvement. The Vapor Pens category saw some fluctuations, with rankings dipping to 77th in July before recovering to 69th in August, reflecting some instability in consumer demand or competitive pressures.
Care By Design's performance in the Edible category, while not within the top 30, showed a gradual improvement, moving from 59th to 52nd place between May and August 2025. This upward trend could indicate growing consumer interest or effective marketing strategies in this space. Conversely, the Topical category saw some movement, with rankings oscillating between 7th and 8th place, suggesting a relatively stable position but also highlighting potential vulnerabilities to competitors. Overall, Care By Design's performance across these categories in California reveals areas of both strength and opportunity, with the Tincture & Sublingual category standing out as a significant stronghold for the brand.
Competitive Landscape
In the California Tincture & Sublingual category, Care By Design has experienced a dynamic competitive landscape from May to August 2025. Despite a consistent presence in the top 4, Care By Design saw a slight decline in its ranking, moving from 3rd in May and June to 4th in July, before recovering to 3rd in August. This fluctuation in rank is influenced by the strong performances of competitors such as Yummi Karma, which maintained a dominant 1st place position in three of the four months, and Papa & Barkley, which briefly took the top spot in July. Meanwhile, VET CBD showed a steady performance, consistently ranking 3rd or 4th, closely competing with Care By Design. Although Care By Design's sales showed a downward trend over the months, the brand's ability to rebound in rank by August suggests resilience in a competitive market.
Notable Products
In August 2025, the top-performing product from Care By Design was the CBD/THC 1:1 Peppermint MAX Drops, maintaining its first-place rank consistently over the past months with sales of 1709 units. The CBD/THC 1:1 Raspberry Gummies moved up significantly to the second position, showing a notable improvement from fifth place in July. The CBD/THC 40:1 Low THC Tincture experienced a slight drop from second to third place. The CBD/THC 1:1 Higher THC Full Spectrum Cartridge re-entered the rankings at fourth place, indicating a resurgence in demand. Lastly, the CBD/THC 4:1 Medium THC Full Spectrum Cartridge slipped to fifth, continuing its gradual decline in rankings over the recent months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
