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Oct-2025
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Overview
Market Insights Snapshot
Care By Design, a prominent cannabis brand, has demonstrated varying performance across different product categories in California. In the Tincture & Sublingual category, Care By Design maintained a strong position, consistently ranking third from August to October 2025. This stability in ranking suggests a strong market presence in this category, despite a slight decline in sales from July to September, followed by a modest recovery in October. On the other hand, the Capsules category saw a gradual decline in rankings from 11th in July to 13th by October, alongside a consistent decrease in sales figures, indicating potential challenges in maintaining consumer interest or competition from other brands.
In the Vapor Pens category, Care By Design experienced a positive trend, improving its rank from 74th in July to 64th in October, showcasing an upward trajectory in consumer preference or market strategy effectiveness. This contrasts with the Edible category, where the brand did not make it into the top 30, highlighting a potential area for growth or reevaluation of market strategies. Meanwhile, the Topical category showed stability with a consistent 7th place ranking over the months, despite fluctuations in sales. This consistency suggests a loyal customer base or effective product positioning. Overall, Care By Design's performance across these categories provides insights into where the brand is excelling and where there might be opportunities for strategic improvements.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Care By Design has maintained a consistent rank of 3rd place from August to October 2025, after climbing from 4th place in July 2025. This stability highlights its strong market presence despite facing stiff competition. Notably, Papa & Barkley has consistently held the top position, indicating a significant lead in market dominance. Meanwhile, Yummi Karma has also maintained a steady 2nd place, suggesting a robust customer base. Care By Design's sales figures have shown a slight decline over the months, which may be a point of concern as competitors like ABX / AbsoluteXtracts have improved their rank from 7th to 5th place, potentially indicating a shift in consumer preferences. Overall, while Care By Design remains a key player, the evolving competitive dynamics suggest a need for strategic adjustments to enhance its market position.
Notable Products
In October 2025, the top-performing product for Care By Design was the CBD/THC 1:1 Peppermint MAX Drops, maintaining its consistent first-place ranking across the four months. The CBD/THC 1:1 Raspberry Gummies held strong in the second position, reflecting a stable demand since their rise from fifth in August to second in September. The CBD/THC 4:1 Medium THC Full Spectrum Cartridge ranked third, showing a slight dip from its second-place ranking in August. The CBD/THC 40:1 Low THC Tincture remained in fourth place, despite a higher ranking earlier in July. Notably, the CBD/THC 1:1 Peppermint MAX Drops achieved sales of 1,613 units in October, showcasing its sustained popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
