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Dec-2024
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Overview
Market Insights Snapshot
In the California market, Care By Design has shown consistent performance in the Tincture & Sublingual category, maintaining a steady third-place ranking from September through December 2024. This stability highlights their strong position and customer loyalty in this particular segment. However, the Capsules category saw a slight dip in December, moving from a consistent tenth place to eleventh, indicating potential challenges or increased competition in this area. Additionally, their performance in Vapor Pens has been fluctuating, with rankings outside the top 30 in some months, suggesting volatility in consumer preferences or competitive pressures in this category.
Care By Design's presence in the Edible category in California has been improving, with a notable climb from 64th to 52nd place by December 2024. This upward trend could be indicative of successful product innovation or marketing strategies resonating with consumers. Conversely, the Topical category saw Care By Design drop from sixth to seventh place in December, a minor setback that could reflect shifting market dynamics or an area needing strategic attention. Despite these fluctuations, Care By Design's ability to maintain a top ten position in multiple categories within California underscores their resilience and adaptability in a competitive market environment.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Care By Design consistently maintained its position as the third-ranked brand from September to December 2024. Despite this steady rank, it faces stiff competition from brands like Papa & Barkley, which held the top position throughout this period, and Yummi Karma, which consistently ranked second. Although Care By Design's sales figures showed a slight fluctuation, they remained relatively stable compared to the significant sales volume of its competitors, indicating a need for strategic initiatives to potentially capture a larger market share. Meanwhile, VET CBD and Mary's Medicinals maintained their fourth and fifth positions, respectively, suggesting that while Care By Design is holding its ground, there is room for growth and advancement in this competitive market.
Notable Products
In December 2024, the top-performing product from Care By Design was the CBD/THC 1:1 Peppermint MAX Drops, maintaining its first-place ranking consistently from September through December, with December sales reaching 2586 units. The CBD/THC 40:1 Full Spectrum Refresh Drops held steady in second place for the last three months, showcasing a strong performance with increasing sales. The CBD/THC 1:1 Raspberry Gummies re-entered the rankings in third place after not being ranked in November, indicating a positive shift in consumer interest. The CBD/THC 4:1 Refresh Full Spectrum Cartridge experienced a slight decline, moving from third place in November to fourth in December. Meanwhile, the CBD/THC 1:1 Full Spectrum Cartridge improved its position, moving up from fifth in November to fourth in December, suggesting a growing preference for this product among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
