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Apr-2025
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Overview
Market Insights Snapshot
Care By Design has shown varied performance across different categories in California. The brand held stable positions in the Capsules category, maintaining the 10th and 11th spots from January to April 2025. This steady ranking indicates a consistent consumer base for their capsule products. Conversely, their performance in the Edible category was less robust, with rankings fluctuating between 49th and 63rd, suggesting potential challenges in maintaining market share or consumer interest in this segment. The Tincture & Sublingual category was a standout for Care By Design, where they achieved a top-three position consistently, even reaching the number one spot in February 2025. This indicates a strong preference and possibly a leading reputation in this category among consumers in California.
In the Topical category, Care By Design experienced a slight decline from 6th to 8th place over the four-month period, which might suggest increased competition or shifting consumer preferences. However, their Vapor Pens category saw a positive trajectory, moving from 69th to 56th place, indicating a gradual improvement in market position and possibly reflecting growing consumer interest or improved product offerings. Notably, the brand was not present in the top 30 for any other categories, which may highlight areas for potential growth or strategic realignment. Overall, while Care By Design has areas of strength, particularly in the Tincture & Sublingual category, there are opportunities for improvement in other segments to enhance their market presence in California.
Competitive Landscape
In the California Tincture & Sublingual category, Care By Design has experienced notable fluctuations in rank over the first quarter of 2025. Starting the year strong in January with a rank of 2, Care By Design briefly claimed the top position in February before slipping back to 2 in March and further to 3 in April. This shift in rank is indicative of a competitive landscape where Papa & Barkley consistently maintained a strong presence, reclaiming the top spot in both March and April. Meanwhile, Yummi Karma showed an upward trend, moving from 3 in January to 2 by April. Despite these changes, Care By Design's sales remained robust, though slightly lower than Papa & Barkley and Yummi Karma in April. This competitive dynamic highlights the importance for Care By Design to innovate and differentiate to regain its top position in this evolving market.
Notable Products
In April 2025, the top-performing product for Care By Design was the CBD/THC 1:1 Peppermint MAX Drops, maintaining its position as the number one ranked product in the Tincture & Sublingual category, despite a slight decrease in sales to 2197 units. The CBD/THC 40:1 Full Spectrum Refresh Drops held steady in second place, showing a minor increase in sales from March. The CBD/THC 4:1 Medium THC Full Spectrum Cartridge continued its upward trend, securing the third position in the Vapor Pens category with a notable increase in sales. The CBD/THC 40:1 Drops Tincture remained in fourth place, while the CBD/THC 1:1 Refresh Full Spectrum Sublingual Tincture held its fifth-place ranking. Overall, the rankings for April 2025 were consistent with the previous month, with only minor fluctuations in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
