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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Care By Design is stocked at 286 licensed dispensaries across California, with the deepest coverage in Los Angeles, San Francisco, San Jose, San Diego, and Sacramento. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, Care By Design concentrated over half of sales in Tincture & Sublingual at 50.85% share while the segment declined both year over year by 23.86% and month over month by 13.11%; Vapor Pens held 36.68% share with declines of 10.63% YoY and 15.75% MoM, and Capsules at 6.70% fell 28.36% YoY and 27.12% MoM. Topical accounted for 3.61% with a 35.72% YoY drop and 42.05% MoM contraction, and Edible at 2.16% slid 66.57% YoY and 55.04% MoM; within this mix the brand’s average price rose 9.27% YoY to $39.02 while total brand sales fell 22.63% YoY, implying price-led pressure amid volume softness concentrated in legacy formats. In California Tincture & Sublingual, the brand sat at rank 3 even as the category line fell double digits, indicating retained shelf presence despite share concentration risk.
The pattern points to a positioning anchored in wellness-oriented formats where Tincture & Sublingual remains the anchor at 50.85% share but carries the steep 23.86% YoY and 13.11% MoM contractions, while Vapor Pens’ 36.68% share and 10.63% YoY decline narrow the portfolio’s resilience to a pair of shrinking pillars; compounding this, peripheral formats like Topical at 3.61% and Edible at 2.16% are retreating faster at 42.05% MoM and 55.04% MoM, respectively. With a 9.27% YoY price increase alongside a 22.63% YoY sales decline and a maintained rank 3 in California Tincture & Sublingual, the implication is a trade‑off where pricing and concentration defend category status but compress trial and basket in faster-falling adjacencies, signaling the need to rebalance mix toward formats with lower MoM decay while protecting the ranked beachhead.
Competitive Landscape
Care By Design is ranked #3 in California Tincture & Sublingual for September 2026, unchanged from #3 in September 2025, and it also held #3 three months ago in June 2026; against this flat rank trajectory, peak position #1 in February 2025 marks a two-place slide that has not recovered. Competitive pressure is visible as Papa & Barkley held #1 year over year while its sales contracted 8.4%, and Yummi Karma stayed at #2 with a 7.8% YoY sales increase, indicating Care By Design is being outpaced above while also buffered below by VET CBD holding #4 with a 1.8% YoY decline. The pattern implies Care By Design’s stable #3 rank masks share pressure from a growing #2 and a rebounding #5, so without a shift that reverses the two-rank drop from the February 2025 peak, the brand is more likely to defend than gain.
Notable Products
CBD/THC 1:1 Raspberry Gummies 20-Pack (100mg CBD, 100mg THC) fell 62.2% month over month to rank 9, while the top two tinctures held rank positions 1 and 2 despite -13.0% and -0.6% MoM declines, respectively. CBD/THC 18:1 Lower THC Full Spectrum Cartridge (1g) slid 10.7% MoM at rank 3, and the CBD/THC 4:1 Medium THC Full Spectrum Cartridge (1g) dropped 35.3% while sitting effectively in the rank 4 cohort alongside another pen SKU, indicating a sharper reset in Vapor Pens than in Tincture & Sublingual. Four of the top ten SKUs are Tincture & Sublingual and four are Vapor Pens, and the heavier percentage drawdowns are concentrated in pens versus the relatively steadier positions of tinctures, suggesting mix is tilting back toward ratioed tinctures as the steadier revenue anchor. The pattern implies Care By Design is consolidating around high-ratio tinctures while treating gummies and medium-ratio pens as volatility pockets rather than growth drivers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
