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Aug-2024
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Overview
Market Insights Snapshot
Care By Design has shown a consistent performance across various categories in California, with notable strengths and areas needing improvement. In the Capsules category, the brand maintained a steady presence, fluctuating slightly between the 10th and 11th positions over the past few months. This stability indicates a strong foothold in this segment, with August showing a notable increase in sales. However, in the Edible category, Care By Design did not make it into the top 30 brands, consistently ranking at 49th or lower. This suggests that there is significant room for growth or potential reevaluation in their edible offerings.
In the Tincture & Sublingual category, Care By Design has demonstrated exceptional performance, consistently holding the 2nd position from May through August. This indicates a strong and stable market presence in this category. The Topical category also showed positive movement, with the brand climbing from 7th to 4th place by August, reflecting a significant improvement in market penetration. Conversely, the Vapor Pens category saw a decline, with the brand dropping out of the top 30 by August after previously fluctuating between the 83rd and 93rd positions. This drop suggests challenges in maintaining a competitive edge in the highly competitive vapor pen market.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Care By Design consistently holds the second rank from May to August 2024. This stability indicates a strong market presence, although it faces stiff competition from Papa & Barkley, which maintains the top position throughout the same period. The sales figures for Care By Design show a slight fluctuation but remain robust, suggesting a loyal customer base. However, the brand is trailing behind Papa & Barkley, whose sales are significantly higher, especially in July and August 2024. Additionally, Yummi Karma and VET CBD are consistent competitors, holding the third and fourth ranks respectively, but their sales figures are notably lower than those of Care By Design. This competitive analysis highlights the need for Care By Design to innovate and potentially increase marketing efforts to close the gap with the market leader and maintain its edge over other competitors.
Notable Products
In August 2024, the top-performing product for Care By Design was the CBD/THC 1:1 Peppermint MAX Drops, maintaining its number one ranking for four consecutive months with sales reaching 2307 units. The CBD/THC 40:1 Full Spectrum Refresh Drops held steady at the second position throughout the same period. The CBD/THC 40:1 Drops Tincture rose to the third spot in August from its previous fifth-place ranking in May and July. The CBD/THC 18:1 Refresh Sublingual Tincture consistently ranked fourth since June, while the CBD/THC 1:1 Refresh Full Spectrum Sublingual Tincture dropped to fifth place, having fluctuated between third and fifth in prior months. These rankings highlight stable performances and some upward movement among the top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
