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Feb-2026
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Overview
Market Insights Snapshot
Care By Design has demonstrated a consistent presence in the California market, particularly in the Tincture & Sublingual category, where it has maintained a steady third place ranking from November 2025 through February 2026. This stability suggests a strong consumer preference and brand loyalty in this category. In contrast, the Capsules category shows a slight upward trend, moving from 14th to 12th position, indicating potential growth in consumer interest or market penetration. However, the brand's performance in the Edible category remains outside the top 30, which may highlight an area for potential improvement or strategic adjustment.
In other categories, Care By Design's performance has been mixed. The Topical category has seen consistent rankings at 7th place, indicating a stable market position. Meanwhile, their Vapor Pens have experienced fluctuations, with rankings varying between 54th and 58th place, suggesting a more volatile performance in this segment. The brand's absence from the top 30 in certain categories may indicate opportunities for strategic focus or product innovation to enhance their market presence. Overall, while Care By Design holds strong in certain areas, there are clear opportunities for growth and expansion in others within California.
Competitive Landscape
In the California Tincture & Sublingual category, Care By Design consistently held the third rank from November 2025 through February 2026. Despite maintaining this steady position, the brand faces intense competition from Papa & Barkley, which leads the market, and Yummi Karma, which holds the second position. While Care By Design's sales showed a slight decline over the months, dropping from November's figures to February's, it remains ahead of VET CBD and ABX / AbsoluteXtracts, both of which consistently ranked fourth and fifth, respectively. The stable ranking suggests that while Care By Design is a strong player in the market, it may need strategic initiatives to close the gap with the top two competitors and counteract the downward sales trend.
Notable Products
In February 2026, Care By Design's top-performing product was the CBD/THC 1:1 MAX Peppermint Full Spectrum Tincture, which maintained its leading position from previous months with sales of 1888 units. The CBD/THC 1:1 Raspberry Gummies held steady at the second rank, reflecting consistent consumer preference. The CBD/THC 4:1 Medium THC Full Spectrum Cartridge ranked third, showing a slight decline in sales compared to January but maintaining its position. Meanwhile, the CBD/THC 1:1 Higher THC Full Spectrum Cartridge remained in fourth place, despite a slight decrease in sales figures. The CBD/THC 18:1 Lower THC Full Spectrum Cartridge debuted in the rankings at fifth place, marking its presence in the top five for the first time.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
