Care By Design

Data Snapshot: May 04, 2024
Care By Design Cannabis Brand Logo
$500K+

Apr-2024

Sales

Neutral

Trend

6-Month

52

Product Count

SKUs

Care By Design

Overview

Established in 2014, Care By Design is a legacy cannabis company recognized for its CBD-rich product line that promotes a wellness-focused approach to cannabis consumption. Emphasizing the medicinal properties of cannabis, the brand offers potent CBD products, including 1:1 capsules and MAX drops, aiming to provide value and relief from occasional stress. The company has built its reputation in the California market for potency, specifically targeted to consumers with sensitivity towards THC.
Markets

Care By Design Locations

Product Trends

Care By Design Categories

Care By Design Sales

Market Insights Snapshot

Care By Design Historical Sales by Category

In the competitive cannabis market of California, Care By Design has shown a notable presence across several categories, with its performance in the Tincture & Sublingual category standing out. Holding the second rank consistently from January to April 2024, the brand has demonstrated strong market dominance in this category, with sales peaking in March at 483,149 dollars. This consistency at the top indicates a solid consumer base and trust in Care By Design's Tincture & Sublingual products. However, a slight shift can be observed in the Capsules category, where the brand slipped from the 8th position in March to the 10th in April. While still maintaining a top 10 position, this slight decline might signal the need for strategic adjustments to maintain or improve its standing in this competitive category.

On the other end of the spectrum, Care By Design's performance in the Vapor Pens and Edible categories tells a different story. Despite a vast product offering, the brand struggled to break into the top 50 in the Edibles category, with rankings fluctuating and peaking at 51st in January before slightly improving to 52nd by April. This indicates a challenge in capturing a significant share of the edibles market amidst fierce competition. Similarly, in the Vapor Pens category, the brand's rankings hovered in the 70s, peaking at 70th in April from a low of 76th in March. Although showing a slight improvement, being outside the top 30 suggests that Care By Design has considerable ground to cover in these categories to match its success in Tinctures & Sublinguals and Capsules within the dynamic California market.

Apr-2024 Rank
Capsules
Edible
Tincture & Sublingual
Topical
Vapor Pens
10
52
2
7
70
Care By Design

Competitive Landscape

In the competitive landscape of the Tincture & Sublingual category in California, Care By Design has maintained a consistent second-place rank from January to April 2024, showcasing its strong presence in the market. Despite its stable position, Care By Design trails behind Papa & Barkley, the category leader, which has also held its rank steadily over these months. The gap between Care By Design and Papa & Barkley suggests a significant challenge in overtaking the leading position, as Papa & Barkley's sales remain notably higher. On the other hand, Care By Design has successfully stayed ahead of its other competitors, such as Yummi Karma and VET CBD, which rank third and fourth respectively as of April 2024. This indicates that while Care By Design is a strong contender in the market, there is a clear opportunity for growth and potential to capture a larger market share by narrowing the gap with the market leader, Papa & Barkley.

Care By Design market ranking for CA Tincture & Sublingual

Care By Design

Notable Products

In April 2024, Care By Design's top product was the CBD/THC 1:1 Peppermint MAX Drops, maintaining its number one rank from the previous months with sales reaching 1903 units. Following closely, the CBD/THC 1:1 Full Spectrum Cartridge moved up to second place with a notable increase in rank from the fourth position in both February and March. The CBD/THC 40:1 Full Spectrum Refresh Drops secured the third spot, showing a slight shift from its previous second-place standing, indicating a stable preference among consumers for tincture products. The CBD:THC 18:1 Refresh Full Spectrum Cartridge also experienced a rank change, maintaining its position in the top four but witnessing a fluctuation in sales figures. Interestingly, the CBD/THC 1:1 Raspberry Gummies made their debut in the rankings at fifth place, suggesting a growing interest in edible forms of cannabis products.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
CBD/THC 1:1 Peppermint MAX Drops (1000mg CBD, 1000mg THC, 15ml, 0.5 fl oz)
Tincture & Sublingual
1
1
1
1
CBD/THC 1:1 Full Spectrum Cartridge (0.5g)
Vapor Pens
2
4
4
2
CBD/THC 40:1 Full Spectrum Refresh Drops (480mg CBD, 12mg THC, 15ml)
Tincture & Sublingual
3
2
2
3
CBD:THC 18:1 Refresh Full Spectrum Cartridge (Half Gram)
Vapor Pens
4
3
3
4
CBD/THC 1:1 Raspberry Gummies 20-Pack (100mg CBD, 100mg THC)
Edible
>5
>5
>5
5
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