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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Care By Design’s mix in May 2026 remains anchored in Tincture & Sublingual at 51.46% share despite a year-over-year decline of 20.20% and a month-over-month uptick of 3.16%, while Vapor Pens has risen to 31.64% share with 8.54% year-over-year growth and a 2.53% month-over-month gain. Capsules hold 7.61% share with a 26.79% year-over-year decline contrasted by an 8.22% month-over-month increase, and Topical sits at 5.44% share with a 21.47% year-over-year decline alongside a 3.20% month-over-month rise; Edible is 3.86% share, down 17.47% year-over-year and 6.26% month-over-month. Average price dipped 2.41% year-over-year to $37.32 while the brand’s overall sales fell 13.52% year-over-year, and within the anchor category average price is $43.29 versus Vapor Pens at $35.10, indicating mix pressure from a lower-priced growth engine. The pattern implies the brand is gradually pivoting toward faster-growing inhalables while defending a shrinking but still dominant tincture base, creating a price-mix drag that offsets month-over-month volume stabilization.
In California, Care By Design holds rank 3 in Tincture & Sublingual, a position that coexists with a 20.20% year-over-year decline in that category and an 8.54% year-over-year increase in Vapor Pens share to 31.64%. The 3.16% month-over-month gain in Tincture & Sublingual alongside a 2.53% month-over-month rise in Vapor Pens, plus an 8.22% month-over-month lift in Capsules despite a 26.79% year-over-year drop, signals a near-term rebound concentrated in core and adjacent wellness formats while Edible’s 6.26% month-over-month decline and 17.47% year-over-year slide reduce breadth. With overall 24-month sales down 27.11% and average prices down 2.41% year-over-year, the brand’s positioning leans toward defending premium wellness leadership in tinctures (rank 3) while using Vapor Pens growth to sustain reach, accepting a lower-price mix that can win share but risks compressing revenue per unit unless premiumization in capsules/topicals regains traction.
Competitive Landscape
Care By Design holds rank #3 in CA Tincture & Sublingual for May 2026, unchanged from #3 year over year, and flat versus February 2026 at #3; this stability contrasts with Papa & Barkley sitting at #1 with a -13.3% year-over-year sales change and Yummi Karma at #2 with a -7.6% year-over-year decline, indicating Care By Design’s position is holding despite contraction among higher-ranked peers. Compared with VET CBD at #4 (unchanged year over year) and ABX / AbsoluteXtracts moving from #6 to #5, Care By Design’s lack of rank movement alongside a historical peak at #1 in February 2025 implies the brand is defending share but not converting top competitors’ declines into rank gains.
Notable Products
CBD/THC 2:1 Higher THC Full Spectrum Cartridge (1g) posted the steepest decline at -25.5% month over month and sat at rank 10, while CBD/THC 4:1 Medium THC Full Spectrum Cartridge (1g) rose 20.4% to rank 2, indicating a split within the Vapor Pens lineup where higher-THC formats lost share as balanced ratios gained. CBD/THC 1:1 MAX Peppermint Full Spectrum Tincture (1000mg CBD, 1000mg THC, 15ml) held rank 1 with a 6.0% lift and $94,126 in May 2026 sales, as two additional Tincture & Sublingual SKUs occupied ranks 3 and 5 with +38.9% and -5.7%, concentrating three of the top five in tinctures. With Vapor Pens taking ranks 2, 6, 7, and 10 alongside mixed momentum, the pattern implies Care By Design is leaning into tincture-led stability while reallocating emphasis toward mid-ratio vape formulations over higher-THC variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
