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Sep-2025
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Overview
Market Insights Snapshot
In the competitive landscape of California, Care By Design has demonstrated varied performance across different product categories. Notably, in the Tincture & Sublingual category, the brand maintained a strong presence, consistently ranking third throughout the months from June to September 2025. This stability in ranking indicates a robust demand for their products in this category, even as sales figures showed a gradual decline. Conversely, in the Capsules category, Care By Design held a steady position at the 11th and 12th ranks but experienced a noticeable drop in sales, which could suggest a need for strategic adjustments. In the Edible category, the brand showed a promising upward trajectory, moving from the 61st to the 52nd position, hinting at growing consumer interest.
Care By Design's performance in the Topical and Vapor Pens categories presented a mixed picture. In the Topical category, the brand maintained a consistent ranking at 7th place from July to September 2025, although sales fluctuated, peaking in August before dipping in September. This indicates a potential volatility in consumer demand or seasonal influences. In the Vapor Pens category, Care By Design showed slight volatility in rankings, moving from 68th in June to 67th in September, with sales figures reflecting similar fluctuations. Notably, the brand did not breach the top 30 in this category, suggesting a challenging competitive environment. These insights suggest that while Care By Design has stronghold categories, there are areas where strategic initiatives could enhance their market position.
Competitive Landscape
In the California Tincture & Sublingual category, Care By Design has maintained a steady presence, consistently ranking 3rd in June, August, and September 2025, with a slight dip to 4th place in July. This stability highlights its resilience in a competitive market. However, the brand faces strong competition from Papa & Barkley, which held the top rank from June to August before slipping to 2nd in September, and Yummi Karma, which climbed to the 1st position in September. Despite a decline in sales from June to September, Care By Design remains a formidable player, especially as VET CBD and ABX / AbsoluteXtracts consistently trail behind in rankings. The brand's ability to maintain its rank amidst fluctuating sales suggests a loyal customer base and effective market strategies, although increasing competition signals the need for strategic adjustments to regain upward momentum.
Notable Products
In September 2025, the CBD/THC 1:1 Peppermint MAX Drops maintained its leading position as the top-selling product for Care By Design, despite a sales figure of 1535 units. The CBD/THC 1:1 Raspberry Gummies surged to second place, climbing from its previous fifth position in August with notable growth in sales. The CBD/THC 4:1 Medium THC Full Spectrum Cartridge held steady in third place, showing consistent performance over the months. Meanwhile, the CBD/THC 40:1 Low THC Tincture experienced a slight drop, moving to fourth place from third in August. The CBD/THC 1:1 Higher THC Full Spectrum Cartridge remained in fifth place, maintaining its ranking from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
