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Jul-2025
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Overview
Market Insights Snapshot
Care By Design has shown varied performance across different product categories in California. Notably, their Tincture & Sublingual products have maintained a strong position, holding steady at the third rank for several months before slipping to fourth in July 2025. This category is a standout for the brand, with consistently high sales figures, although a slight downward trend in sales is observable over the months. In contrast, the Vapor Pens category has experienced a downward trajectory, moving from 57th rank in April to 76th by July, indicating a significant drop in their competitive standing within this category. This performance suggests challenges in maintaining market share against competitors in the vapor pen segment.
In the Capsules category, Care By Design has maintained a stable presence, consistently ranking around the 10th position from April to July 2025. This indicates a steady demand for their capsule products in the California market. However, the Edible category tells a different story, where Care By Design has not broken into the top 30 rankings, suggesting limited market penetration or consumer interest in their edible offerings. Meanwhile, the Topical category has seen a slight decline, moving from 7th to 8th position from April to July, which could suggest increasing competition or shifting consumer preferences. Overall, while Care By Design holds strong positions in certain categories, there are clear areas where the brand could focus on improving its market presence.
Competitive Landscape
In the California Tincture & Sublingual category, Care By Design experienced a slight decline in rank from April to July 2025, moving from third to fourth place. This shift is notable as it reflects the competitive pressure from brands like VET CBD, which improved its rank from fourth to third during the same period, and Yummi Karma, which consistently held a top position. Despite this, Care By Design maintained a strong presence, although its sales showed a downward trend, contrasting with the upward trajectory of VET CBD. Meanwhile, Mary's Medicinals and Friendly Farms remained stable but did not pose a significant threat to Care By Design's market position. These dynamics suggest that while Care By Design remains a key player, it faces increasing competition that could impact its future market share.
Notable Products
In July 2025, Care By Design's top-performing product was the CBD/THC 1:1 Peppermint MAX Drops, maintaining its first-place ranking across four consecutive months, with sales reaching 1654 units. The CBD/THC 40:1 Low THC Tincture also held steady in second place, showing a slight sales increase from the previous month. The CBD/THC 40:1 Lower THC Tincture climbed to third place, improving from its fifth-place position in June. Meanwhile, the CBD/THC 4:1 Medium THC Full Spectrum Cartridge dropped to fourth place, marking a decline in sales. The CBD/THC 1:1 Raspberry Gummies rounded out the top five, maintaining their position from the previous month despite a decrease in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
