.svg){kind=small}
Aug-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Liquid Flower has shown consistent performance in the Topical category across multiple months in California. Starting at a strong 4th place in May 2024, the brand experienced a slight decline, moving to 6th place in both June and July, and further down to 7th place in August. While this downward trend might raise concerns, it's important to note that Liquid Flower remains within the top 10, indicating sustained consumer interest and market presence. This performance is significant given the competitive nature of the Topical category in California.
However, the absence of Liquid Flower from the top 30 rankings in other states and categories suggests potential areas for growth or challenges in market penetration. The brand's focus on California could be a strategic decision, but expanding its footprint might be necessary to mitigate the risks of market saturation or regional economic fluctuations. The data highlights a need for Liquid Flower to explore opportunities in other states to diversify its market presence and potentially improve overall brand resilience.
Competitive Landscape
In the competitive landscape of the California Topical cannabis market, Liquid Flower has experienced notable fluctuations in its rank and sales over the past few months. From May to August 2024, Liquid Flower's rank dropped from 4th to 7th, indicating a downward trend in its market position. This decline is contrasted by the consistent performance of High Desert Pure and Kush Queen, which maintained their 8th and 9th positions respectively. Meanwhile, Sweet ReLeaf (CA) and Carter's Aromatherapy Designs (C.A.D.) have shown more stability, with Sweet ReLeaf (CA) fluctuating slightly but still outperforming Liquid Flower. The sales data further highlights this trend, with Liquid Flower's sales decreasing from $69,299 in May to $46,056 in August, while competitors like Carter's Aromatherapy Designs (C.A.D.) saw an increase in sales during the same period. These insights suggest that Liquid Flower needs to reassess its market strategies to regain its competitive edge in the California Topical market.
Notable Products
For August 2024, the top-performing product from Liquid Flower is Deep Relief Balm (40mg CBD, 40mg CBDa, 400mg THC, 400mg THCa, 59ml, 2oz), maintaining its first-place ranking with sales of 547 units. The Deep Relief Topical (38mg THC, 1mg CBG, 4.5mg CBD, 5ml) held steady in second place. CBD/THC Original Topical Relief Balm (20mg CBD, 180mg THC, 59ml) improved its ranking to third place from fifth in July, showing a notable increase in sales. Deep Relief Stick (17mg CBD, 93mg THCa, 88mg THC, 15ml) dropped to fourth place from third. Drift-Off Water Soluble Tincture (200mg THC, 2oz) entered the rankings in fifth place with 112 units sold.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
