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Dec-2025
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Overview
Market Insights Snapshot
Liquid Flower has shown notable performance in the topical category in California, maintaining a steady rank within the top 10 throughout the last quarter of 2025. Specifically, the brand held the 6th position from September to November, and impressively climbed to 4th place by December. This upward movement suggests a growing consumer preference for their products, possibly driven by seasonal demand or effective product differentiation. The consistent increase in sales from $36,784 in September to $53,632 in December further underscores the brand's strengthening market position in California's competitive topical landscape.
While Liquid Flower's performance in California is commendable, it is important to note that the brand does not appear in the top 30 rankings for any other states or categories during the same period. This absence might indicate challenges in market penetration or competition in other regions or product segments. For stakeholders, this presents an opportunity to analyze potential barriers to entry or expansion strategies that could be employed to replicate their California success in other markets. Understanding these dynamics could be crucial for Liquid Flower's future growth and diversification efforts.
Competitive Landscape
In the competitive landscape of the California topical cannabis market, Liquid Flower has shown a notable improvement in its ranking, moving from the 6th position in September, October, and November 2025 to 4th place by December 2025. This upward movement indicates a positive trend in sales performance, as Liquid Flower's sales have steadily increased, culminating in a significant boost by the end of the year. This rise in rank places Liquid Flower ahead of Sweet ReLeaf (CA), which experienced a drop from 4th to 6th place, and Carter's Aromatherapy Designs (C.A.D.), which maintained its 5th position. Despite these gains, Liquid Flower still trails behind industry leaders like Mary's Medicinals and Buddies, which have consistently held the top two positions. The data suggests that while Liquid Flower is making strides in increasing its market share, there is still room for growth to challenge the top competitors in the California topical category.
Notable Products
In December 2025, the top-performing product for Liquid Flower was Deep Relief Stick, leading the sales with a notable increase to 311 units, climbing from the second position in November. Deep Relief Balm, which had consistently held the top rank from September to November, dropped to the second position in December. Deep Relief Topical maintained its third rank, showing steady sales growth over the months. The Deep Muscle Relief & Detox Mineral Bath Soak remained in the fourth position, with a gradual increase in sales compared to previous months. A new entry, CBD/CBC/THC Mineral Bath Soak +Lavender & Chamomile, debuted at the fifth position, indicating potential interest in diversified topical products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
