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Apr-2024
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Overview
Market Insights Snapshot
In the competitive cannabis market of California, Liquid Flower has shown a promising performance in the Topical category, maintaining its position within the top 10 brands for the first four months of 2024. Starting the year at rank 7 in January, the brand experienced a positive shift, moving up to rank 5 in February and maintaining a strong presence with slight fluctuations, ranking 6 in March and returning to the 5th position in April. This upward trajectory, especially in a state with a saturated market like California, indicates a growing consumer preference and trust in Liquid Flower's topical products. The sales figures further support this trend, with a notable increase from $54,766 in January to $68,883 in April, highlighting a consistent demand and possibly an expanding customer base.
While Liquid Flower's performance in the Topical category is impressive, the absence of rankings in other states or categories could suggest a focused or limited market presence outside of California or in other cannabis product categories. This concentrated success demonstrates the brand's strength and popularity in the California topical market but also raises curiosity about its potential or strategy in expanding its market reach or product lineup. The steady increase in sales and improvement in ranking position within just the first four months of 2024 showcases Liquid Flower's solid performance and potential for further growth in California's competitive cannabis landscape.
Competitive Landscape
In the competitive landscape of the topical cannabis market in California, Liquid Flower has shown a notable fluctuation in its ranking over the first four months of 2024. Starting the year at 7th place, it improved to 5th in February, dipped to 6th in March, and then climbed back to 5th in April. This volatility in ranking is indicative of a fiercely competitive market. Its main competitors include Buddies, consistently holding the 3rd spot, indicating a strong presence in the market with significantly higher sales. Sweet ReLeaf (CA) and Carter's Aromatherapy Designs (C.A.D.) also show strong performance but have experienced some fluctuations in sales and rankings, similar to Liquid Flower. Care By Design has remained steady, occupying the 6th and 7th spots, closely competing with Liquid Flower in terms of rankings but with a downward trend in sales. The data suggests that while Liquid Flower is navigating through ups and downs, it is maintaining a competitive edge in a market with tight competition and varying consumer preferences.
Notable Products
In April 2024, Liquid Flower's top-performing product was Deep Relief Balm (40mg CBD, 40mg CBDa, 400mg THC, 400mg THCa, 59ml, 2oz) within the Topical category, maintaining its March position with sales figures peaking at 639 units. Following closely was Deep Relief Stick (17mg CBD,93mg THCa, 88mg THC, 15ml), also in the Topical category, which secured the second rank, moving up one position from March. The third place was held by Deep Relief Topical (38mg THC, 1mg CBG, 4.5mg CBD, 5ml), which saw a slight decline from the top spot in January and February to third in April. CBD/THC Original Topical Relief Balm (20mg CBD, 180mg THC, 59ml) and CBD Relief & Repair Balm (153mg CBD, 140mg CBDA, 39mg THC, 6mg THCA, 59ml, 2oz) rounded out the top five, maintaining their previous month's rankings at fourth and fifth respectively. This consistency in rankings highlights a stable consumer preference for Liquid Flower's topicals, with notable sales figures underlining the Deep Relief Balm's lead in the market.
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