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Aug-2025
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Overview
Market Insights Snapshot
Liquid Flower has maintained a consistent presence in the California market, particularly within the Topical category. Over the summer months of 2025, the brand has held steady at the 6th position in May, July, and August, with a slight dip to 7th in June. This stability indicates a strong foothold in the California market, despite a noticeable decrease in sales figures from $39,629 in May to $33,024 in August. The brand's ability to remain within the top 10 suggests a loyal customer base and effective market strategies, but the declining sales may call for a reassessment of their approach to sustain and potentially improve their ranking.
Interestingly, Liquid Flower's absence from the top 30 in other states or provinces suggests a concentrated focus on California, or potentially a challenge in replicating their success elsewhere. This could be seen as a limitation in their market expansion strategy, or it might indicate a strategic choice to dominate a specific niche within a major market like California. Either way, the brand's performance in California's Topical category contrasts with its lack of visibility in other regions, presenting both an opportunity for growth and a challenge to overcome. Observing how Liquid Flower navigates these dynamics could provide valuable insights into their strategic priorities and market adaptability.
Competitive Landscape
In the competitive landscape of the California topical cannabis market, Liquid Flower has maintained a stable position with a consistent rank of 6th in May, July, and August 2025, only dropping to 7th in June. This stability is notable given the fluctuations seen in other brands. For instance, Care By Design experienced a decline in sales, which saw their rank drop from 7th to 8th in June and July before recovering to 7th in August. Meanwhile, Sweet ReLeaf (CA) consistently held a higher position, improving from 5th to 4th by August, indicating strong sales performance. Autumn Brands showed variability, peaking at 6th in June but falling to 8th by August. Carter's Aromatherapy Designs (C.A.D.) maintained a strong presence, ranking 4th for three months before slipping to 5th in August. Liquid Flower's consistent ranking amidst these shifts suggests a solid market presence, though there is room for growth to compete with the higher-ranked brands.
Notable Products
In August 2025, the top-performing product for Liquid Flower was the Day & Night Personal Lubricant in the Topical category, which held the number one rank with sales of $230. The Deep Relief Topical, also in the Topical category, was ranked second, having dropped from its first-place position in July. The Deep Relief Balm, another Topical product, moved down to third place, continuing its decline from the top spot in May and June. The Drift-Off Water Soluble Tincture in the Tincture & Sublingual category climbed to fourth place, marking an improvement from its absence in July. Lastly, the Original Whipped Body Butter maintained its fifth-place position, consistently holding this rank since May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
