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Jul-2025
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Overview
Market Insights Snapshot
Liquid Flower has shown consistent performance in the Topical category within California, maintaining a steady presence in the top rankings. Over the months from April to July 2025, the brand has mostly held its position at 6th place, with a brief dip to 7th place in June. This fluctuation in ranking could be attributed to the slight decrease in sales observed during June, which then recovered in July. The brand's ability to bounce back to 6th place suggests resilience and a strong market presence, which is crucial in the competitive landscape of the cannabis industry.
Interestingly, Liquid Flower's absence from the top 30 rankings in any other state or category could be viewed as a missed opportunity or a strategic focus on the California market. The brand's consistent ranking in California, despite not being present in other states, indicates a targeted approach that might be yielding positive results locally but limits its broader reach. This focus might suggest an opportunity for Liquid Flower to expand its market presence beyond California to capture more of the growing cannabis market across the United States. The decision to concentrate efforts in California could be a deliberate strategy to solidify its brand before venturing into other markets.
Competitive Landscape
In the competitive landscape of the California Topical cannabis market, Liquid Flower has maintained a steady presence, consistently ranking between 6th and 7th place from April to July 2025. Despite facing strong competition, Liquid Flower's sales have shown resilience, with a notable increase in July compared to June. This upward trend in sales is particularly significant given the competitive pressure from brands like Carter's Aromatherapy Designs (C.A.D.), which consistently held the 4th position, and Sweet ReLeaf (CA), which maintained a strong 5th place. Meanwhile, Care By Design and Autumn Brands have shown fluctuations in their rankings, with Care By Design dropping from 7th to 8th place and Autumn Brands rising to 6th place in June before settling at 7th in July. Liquid Flower's ability to sustain its ranking amidst these shifts highlights its competitive edge and potential for growth in this dynamic market.
Notable Products
In July 2025, the top-performing product for Liquid Flower was Deep Relief Topical (38mg THC, 1mg CBG, 4.5mg CBD, 5ml), which climbed to the number one spot with sales reaching 332 units, a significant increase from previous months. Previously holding the top rank, Deep Relief Balm (40mg CBD, 40mg CBDa, 400mg THC, 400mg THCa, 59ml, 2oz) slipped to second place in July. Original Body Butter (17mg, 5ml) made its debut in the rankings, securing the third position. Original Whipped Body Butter (10mg CBD, 10mg CBDA, 180mg THC, 180mg THCA, 59ml) maintained a consistent presence, holding the fourth position as it did in June. Deep Muscle Relief & Detox Mineral Bath Soak (300mg) re-entered the rankings at fifth place, showing a steady sales trend since May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
