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Apr-2025
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Overview
Market Insights Snapshot
Liquid Flower has demonstrated noteworthy performance in the California market, particularly within the Topical category. In January and February of 2025, the brand maintained a consistent rank of 8th place. However, by March, Liquid Flower improved its standing to 6th place, a position it successfully held into April. This upward movement in rankings coincides with a significant increase in sales from February to March, suggesting that the brand's strategies may have effectively captured consumer interest during this period. Despite a slight dip in sales from March to April, Liquid Flower's maintained ranking indicates a strong market presence.
While the performance in California is promising, it's important to note that Liquid Flower's absence from the top 30 brands in other states or provinces could signal potential areas for growth or challenges in expanding their market reach. The brand's success in California's Topical category could serve as a blueprint for achieving similar results in other markets. Monitoring how Liquid Flower leverages its current strengths to expand into new territories or categories could provide valuable insights into their strategic direction and adaptability in a competitive landscape.
Competitive Landscape
In the competitive landscape of the California topical cannabis market, Liquid Flower has experienced notable fluctuations in its ranking and sales performance from January to April 2025. Initially ranked 8th in January and February, Liquid Flower saw a significant improvement in March, climbing to 6th place, where it maintained its position in April. This upward movement in rank coincided with a substantial increase in sales during March, suggesting a successful marketing or product strategy. However, despite this improvement, Liquid Flower remains behind competitors such as Sweet ReLeaf (CA) and Carter's Aromatherapy Designs (C.A.D.), which consistently held the 5th and 4th ranks, respectively, throughout the period. Meanwhile, Care By Design and Kush Queen have shown a slight decline in rank, which could present an opportunity for Liquid Flower to further capitalize on its recent gains. Overall, Liquid Flower's trajectory suggests a positive trend, but continued strategic efforts will be necessary to sustain and improve its competitive position in this dynamic market.
Notable Products
In April 2025, Liquid Flower's top-performing product was the Deep Relief Balm, maintaining its number one rank from March with sales of 343 units. The Deep Relief Stick showed a notable improvement, climbing to the second position from third in March, with a sales increase to 164 units. The Deep Relief Topical, which had been the top product in January and February, slipped to third place in April, reflecting a decline in sales to 156 units. Drift-Off Water Soluble Tincture held steady in fourth place, consistent with its ranking in March. The Original Whipped Body Butter entered the rankings for the first time in April at the fifth position, highlighting its growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
