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Jun-2024
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Overview
Market Insights Snapshot
Liquid Flower has demonstrated a consistent presence in the California market, particularly within the Topical category. Over the past few months, their ranking has seen minor fluctuations but remains strong overall. In March 2024, they held the 5th position, maintaining this rank through April before climbing to 4th in May. However, by June, they experienced a slight drop to the 6th position. This movement indicates a competitive market where Liquid Flower is a key player but faces stiff competition. The sales figures also reflect this trend, with a notable peak in May, followed by a decline in June, suggesting potential seasonality or market shifts.
Despite the fluctuations in their rankings, Liquid Flower's ability to stay within the top 10 brands in California's Topical category is commendable. This consistency highlights their strong market presence and consumer preference. However, it is worth noting that if a ranking number is missing for any given month, it implies that Liquid Flower did not make it into the top 30 brands for that period, which would be a significant concern. This underscores the importance of maintaining a robust performance to avoid falling out of the top tier. For a more detailed analysis of their performance across other states and categories, further data would be necessary to draw comprehensive conclusions.
Competitive Landscape
In the competitive landscape of the California Topical cannabis market, Liquid Flower has experienced notable fluctuations in its rank and sales over the past few months. Despite a strong showing in May 2024, where it climbed to the 4th position, Liquid Flower dropped to 6th place by June 2024. This decline is significant when compared to consistent performers like Sweet ReLeaf (CA), which maintained a top 5 position throughout the period, and Care By Design, which held steady at 7th place. Additionally, Carter's Aromatherapy Designs (C.A.D.) showed resilience by improving its rank from 6th to 5th in June 2024. Meanwhile, Kush Queen remained stable in the 8th position for two consecutive months. These shifts indicate a highly competitive market where Liquid Flower must strategize to regain and sustain its higher ranking, especially as competitors show steady or improving performance.
Notable Products
For June 2024, the top-performing product from Liquid Flower is Deep Relief Topical (38mg THC, 1mg CBG, 4.5mg CBD, 5ml), which climbed to the first rank with notable sales of 483 units. Deep Relief Balm (40mg CBD, 40mg CBDa, 400mg THC, 400mg THCa, 59ml, 2oz) dropped to the second position after maintaining the top spot for the previous three months. Deep Relief Stick (17mg CBD, 93mg THCa, 88mg THC, 15ml) held steady in third place, showing consistent performance. CBD/THC Original Topical Relief Balm (20mg CBD, 180mg THC, 59ml) remained in fourth place throughout the four-month period. Finally, CBD Relief & Repair Balm (153mg CBD, 140mg CBDA, 39mg THC, 6mg THCA, 59ml, 2oz) continued to occupy the fifth position, exhibiting slight sales improvement from May to June.
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