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Apr-2026
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Overview
Market Insights Snapshot
Liquid Flower has shown a consistent performance in the Topical category within California. Starting the year ranked 6th in January, the brand climbed to 4th place by February and maintained this position through March and April. This steady presence in the top five indicates a strong foothold in the market, which is further supported by an increase in sales from $38,313 in January to $59,180 in April. This upward trend in sales suggests that Liquid Flower is effectively capturing consumer interest and expanding its market share in the Topical category.
While Liquid Flower has demonstrated strong performance in California, it's notable that the brand did not appear in the top 30 rankings for any other states or categories during the first four months of 2026. This absence highlights a potential area for growth and expansion beyond California's borders. The brand's success in the California Topical market could serve as a strategic blueprint for entering and establishing a presence in other states, provided they adapt their approach to match local consumer preferences and regulatory environments. This selective success story underscores the importance of targeted market strategies in the competitive cannabis industry.
Competitive Landscape
In the competitive landscape of the California topical cannabis market, Liquid Flower has shown a notable upward trajectory in its rankings and sales over the first quarter of 2026. Initially ranked 6th in January, Liquid Flower climbed to 4th place by February and maintained this position through April. This rise in rank is significant, especially considering that Carter's Aromatherapy Designs (C.A.D.) experienced fluctuations, moving from 4th to 6th and back to 5th, while Sweet ReLeaf (CA) dropped from 5th to 6th in April. Liquid Flower's sales growth is also impressive, with a substantial increase from January to March, indicating a strong market presence and consumer preference. Despite the consistent dominance of Mary's Medicinals and Buddies in the top three positions, Liquid Flower's performance suggests a positive trend that could potentially disrupt the current market hierarchy if sustained.
Notable Products
In April 2026, the top-performing product from Liquid Flower was the Deep Relief Balm (40mg CBD, 40mg CBDa, 400mg THC, 400mg THCa, 59ml, 2oz) in the Topical category, which climbed to the number one rank from a consistent second place in the previous months, achieving sales of 514 units. The Deep Relief Topical (38mg THC, 1mg CBG, 4.5mg CBD, 5ml) moved down to the second position, having held the top spot from January through March. The Deep Relief Stick (17mg CBD, 93mg THCa, 88mg THC, 15ml) maintained its third rank throughout the first four months of the year. The Deep Muscle Relief & Detox Mineral Bath Soak (300mg) remained steady at fourth place, although it did not have sales data for February. Finally, the Deep Relief Balm (250mg THC, 2oz) consistently held the fifth position from February to April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
