Market Insights Snapshot
Liquid Flower, a cannabis brand, has shown some interesting movements in the California market. In the Tincture & Sublingual category, the brand's ranking fluctuated between 34 and 45 from August to November 2023. The brand didn't make it to the top 20 in any of these months, which might suggest a need for strategic improvements in this category. However, the sales figures showed a promising rise from August to September, indicating a potential for growth.
On the other hand, Liquid Flower has consistently maintained a strong presence in the Topical category in California. The brand consistently ranked within the top 5 from August to November 2023. This consistent high ranking demonstrates Liquid Flower's strong foothold in the Topical category. It's worth noting that despite a slight drop in sales in November, the brand's performance remained robust overall. This suggests a steady demand for their topical products in the market.
In the California Topical category, Liquid Flower maintained a consistent position within the top five brands from August to November 2023. However, it's worth noting that despite this consistency, Liquid Flower did experience a slight dip in rank from 4th in October to 5th in November. In comparison, Buddies held a steady 3rd place rank throughout the same period, indicating a stronger market presence. Sweet ReLeaf (CA) also demonstrated a similar trend to Liquid Flower, fluctuating between the 4th and 5th positions. On the other hand, High Desert Pure and Carter's Aromatherapy Designs (C.A.D.) showed more variability in their ranks, suggesting a less stable market position. In terms of sales, while specific numbers are not provided, it is clear that Liquid Flower's sales decreased over the period, indicating a potential area for improvement.
In November 2023, Liquid Flower's top-performing product was the 'Deep Relief Balm' with sales figures reaching 599 units, maintaining its position as the highest-selling product since August. Following closely was the 'Deep Relief Topical' which held the second rank consistently over the past four months. The 'Deep Relief Stick' also kept its third-ranking position steady. Interestingly, the 'CBD Relief & Repair Balm' and 'CBD/THC Original Topical Relief Balm' swapped positions in October, with the former moving up to rank 4 and the latter dropping to rank 5. These rankings remained unchanged in November, indicating a shift in consumer preference between these two products.