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Nov-2025
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Overview
Market Insights Snapshot
Liquid Flower has maintained a consistent presence in the California market, particularly in the Topical category. Over the past few months, the brand has held steady at the 6th rank from August to November 2025. This stability in ranking suggests a strong foothold in the Topical category, which is further supported by a notable increase in sales. From August to November, Liquid Flower's sales in California rose from $36,805 to $48,436, indicating a positive growth trend. This consistent performance in a competitive market like California highlights the brand's effective strategies in maintaining consumer interest and market share.
However, Liquid Flower's absence from the top 30 rankings in other states or categories could be seen as a potential area for growth or improvement. The lack of presence in additional markets suggests either a strategic focus on California or challenges in scaling their operations beyond this state. For brands like Liquid Flower, expanding their reach and improving rankings in other regions could be crucial for long-term growth. The brand's consistent performance in California provides a solid foundation, but exploring opportunities in other states and categories could help diversify their market presence and reduce dependency on a single market.
Competitive Landscape
In the competitive landscape of the California topical cannabis market, Liquid Flower consistently maintained its 6th place ranking from August to November 2025, reflecting a stable position amidst fluctuating sales dynamics. Despite this steady rank, Liquid Flower's sales showed a positive upward trend, culminating in a notable increase by November. This contrasts with Care By Design, which held a steady 7th rank but experienced more volatile sales figures. Meanwhile, Sweet ReLeaf (CA) and Carter's Aromatherapy Designs (C.A.D.) consistently outperformed Liquid Flower in both rank and sales, securing 4th and 5th positions respectively, with Sweet ReLeaf (CA) showing particularly strong sales growth. Autumn Brands, while trailing behind Liquid Flower in rank, showed improvement, moving from 10th to 8th place over the same period. This competitive analysis highlights Liquid Flower's stable market presence and potential for growth, especially if it can leverage its upward sales trend to challenge higher-ranked competitors.
Notable Products
In November 2025, Liquid Flower's top-performing product was the Deep Relief Balm, maintaining its first-place ranking for the fourth consecutive month with notable sales of 380 units. The Deep Relief Stick improved its position from third to second place, demonstrating a significant increase in demand. Meanwhile, the Deep Relief Topical dropped from second to third place, reflecting a slight decline in sales figures compared to the previous month. The Deep Muscle Relief & Detox Mineral Bath Soak rose to fourth place, showing a positive trend since its introduction in October. Lastly, the Day & Night Personal Lubricant fell to fifth place, continuing a downward trend from its peak in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
