.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Liquid Flower’s mix concentrated in Topical at 99.32% share while Tincture & Sublingual held 0.68%, indicating a 62.19% year-over-year lift in Topical versus a -78.18% year-over-year drop in Tincture & Sublingual; month over month, Topical rose 18.29% while Tincture & Sublingual provided no measurable sequential change. With an average price of $37.57 and a 14.05% year-over-year price increase, the composition skews further toward Topical, implying deeper penetration within California’s use-cases as the category aligns with the brand’s 55.38% overall year-over-year sales growth.
The concentration of 99.32% in Topical alongside a category rank of 4 in California points to a positioning anchored in a single category where rank gains hinge more on share capture than mix diversification; the 18.29% month-over-month growth in Topical coupled with a 62.19% year-over-year increase signals momentum that favors depth over breadth. The -78.18% year-over-year contraction in Tincture & Sublingual and a 0.68% share suggest limited cross-category buffering, so maintaining rank 4 in Topical depends on sustaining the higher price point with a 14.05% year-over-year increase and converting that into incremental share rather than relying on adjacent category expansion.
Competitive Landscape
Liquid Flower sits at rank #4 in CA Topical in May 2026, up two positions from #6 year over year, while holding steady from February 2026 to May 2026 at #4; this stability contrasts with Papa & Barkley remaining at #1 as its sales declined 10.9% year over year and Buddies maintaining #3 alongside a 33.0% year-over-year sales increase, indicating Liquid Flower’s climb came from rank consolidation rather than outsized category share gains. Compared with Mary's Medicinals fixed at #2 with a 31.8% sales contraction and Sweet ReLeaf (CA) steady at #5 with a 5.2% decline, Liquid Flower’s move from #6 to #4 and matching its peak rank of #4 in May 2026 implies the brand is benefiting from competitor softening more than breakthrough momentum, and the trajectory suggests a ceiling near the top three unless relative share shifts further.
Notable Products
CBD/CBC/THC Mineral Bath Soak +Lavender & Chamomile (22mg CBD, 9mg CBC, 109mg THC) delivered the largest movement in May 2026 with a +115.8% month-over-month lift and a top-10 placement at rank 5, while Deep Muscle Relief & Detox Mineral Bath Soak (300mg) slid -21.5% to rank 4. Deep Relief Balm (40mg CBD, 40mg CBDa, 400mg THC, 400mg THCa, 59ml, 2oz) held rank 1 with +24.3% MoM, and Deep Relief Topical (38mg THC, 1mg CBG, 4.5mg CBD, 5ml) sat at rank 2 with +19.8% MoM. With nine of the top ten being Topical SKUs and a single bath item surging triple-digits, the mix points to Liquid Flower leaning into recovery-oriented topicals while selectively expanding the bath sub-line to capture spikes in wellness-driven demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
