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Oct-2025
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Overview
Market Insights Snapshot
In the state of California, Liquid Flower has demonstrated notable performance within the Topical category. Over the span of four months from July to October 2025, the brand consistently maintained a strong presence, initially holding the 6th position before climbing to 4th place in October. This upward movement indicates a positive trend in consumer preference or market penetration for Liquid Flower's topical products. Despite a slight dip in sales from July to August, where sales decreased from $38,605 to $35,629, the brand managed to recover and increase its sales figures to $40,664 by October, reflecting a robust market strategy or increased consumer demand.
Interestingly, Liquid Flower's absence from the top 30 rankings in other states and categories suggests a more localized success or a strategic focus on the California market, particularly in the Topical category. This could be interpreted as a potential area for growth if the brand decides to expand its reach beyond California or diversify its category presence. The consistent ranking within the top 10 in California highlights their stronghold in that particular market, but the lack of presence elsewhere might indicate untapped potential or areas requiring strategic development. Such insights could be crucial for stakeholders looking to understand the brand's market dynamics and future opportunities.
Competitive Landscape
In the competitive landscape of the California topical cannabis market, Liquid Flower has shown a notable upward trajectory in recent months. While consistently maintaining the 6th position from July to September 2025, Liquid Flower made a significant leap to 4th place in October 2025. This advancement suggests a positive reception and growing consumer preference for Liquid Flower's products. In contrast, Sweet ReLeaf (CA) experienced a decline, dropping from 4th to 6th place in the same period, indicating a potential shift in consumer loyalty. Meanwhile, Mary's Medicinals and Buddies have maintained stable positions at 2nd and 3rd, respectively, suggesting strong brand equity and consistent sales performance. Liquid Flower's rise in rank, coupled with a sales increase in October, highlights its growing competitiveness and potential to capture more market share in the coming months.
Notable Products
In October 2025, the top-performing product from Liquid Flower was the Deep Relief Balm, maintaining its number one rank from the previous two months with a notable sales figure of 296 units. The Deep Relief Topical held its position at rank two, consistent since August 2025, though its sales slightly declined compared to previous months. The Deep Relief Stick has remained steady at rank three since its introduction in September, showing a slight increase in sales from 123 to 136 units. The Day & Night Personal Lubricant experienced a drop from first place in September to fourth in October, with sales falling significantly. The Deep Muscle Relief & Detox Mineral Bath Soak re-entered the rankings at fifth place, showing a slight increase in sales compared to July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
