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Sep-2025
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Overview
Market Insights Snapshot
Liquid Flower has maintained a consistent presence in the California market, particularly in the Topical category. Over the months from June to September 2025, the brand has consistently held the 6th position in the rankings, indicating a stable performance in this category. Despite minor fluctuations in sales figures, such as a slight dip from July to August, the brand's position has not been affected, suggesting a strong foothold in California's Topical market. This consistency highlights Liquid Flower's ability to maintain its market share amidst competition, though it remains outside the top five, which could be a potential area for growth.
In terms of geographic reach, Liquid Flower's performance in other states or provinces is not detailed, implying that the brand did not make it into the top 30 brands in those regions for the Topical category. This absence could be seen as a limitation in their market penetration outside of California. The lack of presence in additional states or provinces may suggest opportunities for expansion or a need to strengthen their marketing strategies to improve brand visibility and sales in other regions. Understanding these dynamics could be crucial for stakeholders looking to assess the brand's overall market strategy and potential areas for growth.
Competitive Landscape
In the competitive landscape of the California topical cannabis market, Liquid Flower consistently maintained its 6th place rank from June to September 2025, showcasing stability amidst fluctuating sales figures. Despite this steady ranking, Liquid Flower faces stiff competition from brands like Sweet ReLeaf (CA) and Carter's Aromatherapy Designs (C.A.D.), which consistently ranked higher, occupying the 4th and 5th positions respectively. Notably, Carter's Aromatherapy Designs (C.A.D.) showed resilience by maintaining its 4th place rank in June and September, while Sweet ReLeaf (CA) briefly climbed to 4th place in August. Meanwhile, Care By Design and Autumn Brands trailed behind Liquid Flower, with Care By Design consistently ranking 7th from July to September and Autumn Brands dropping to 8th place. This competitive pressure highlights the need for Liquid Flower to innovate and differentiate its offerings to potentially climb the ranks in this dynamic market.
Notable Products
In September 2025, Liquid Flower's top-performing product was the Day & Night Personal Lubricant in the Topical category, climbing to the number one rank with sales of 247 units. The Deep Relief Balm maintained its second-place rank from the previous month, showing consistent performance. The Deep Relief Topical slipped from its leading position in August to third place in September, indicating a slight decline in sales momentum. Meanwhile, the Deep Relief Stick improved its rank to fourth place, showing a resurgence in popularity. The Original Whipped Body Butter dropped to fifth place, reflecting a decrease in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
