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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Liquid Flower is stocked at 150 licensed dispensaries across California, with the deepest coverage in Sacramento, Los Angeles, Santa Rosa, SF, and San Jose. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Liquid Flower’s category mix in July 2026 is concentrated in Topical at 99.41% share with a 0.52% month-over-month lift, while Tincture & Sublingual holds 0.59% share and fell 47.05% month over month; year over year, Topical grew 60.45% and Tincture & Sublingual declined 87.51%. Against a brand-level year-over-year sales increase of 50.04% and an average price up 8.56% to $34.59, the category tilt indicates price-led endurance in Topical (average price $34.49) and a retreat from higher-ticket Tincture & Sublingual (average price $66.27), implying the mix shift is reinforcing scale where elasticity is lower.
With a Topical category rank of 4 in California and a 99.41% mix share, the portfolio narrowing raises barrier-to-entry dynamics: maintaining a top-5 slot hinges more on incremental Topical penetration than cross-category breadth. The 0.52% month-over-month Topical gain alongside a 47.05% month-over-month Tincture & Sublingual contraction suggests merchandising and inventory should prioritize Topical velocity, as the year-over-year 60.45% Topical growth versus an 87.51% decline in Tincture & Sublingual signals that diversification currently dilutes share efficiency rather than expanding addressable demand.
Competitive Landscape
Liquid Flower sits at rank #4 in California Topical for July 2026, a 2-position climb from #6 year over year, while holding flat versus April 2026 at #4; this coincides with peaking at #4 in July 2026 and signals share consolidation rather than breakout movement. In the competitive set, Papa & Barkley stayed #1 year over year while its sales fell 6.1%, and Buddies remained #3 with a 50.3% sales increase, indicating Liquid Flower’s rank gain of 2 spots is more aligned with top-tier churn than broad market lift. With Mary's Medicinals steady at #2 and Sweet ReLeaf (CA) anchored at #5 while down 0.1% in sales, the pattern implies Liquid Flower’s trajectory is toward durable top-5 positioning but requires displacement of a stable #3 or #2 to advance.
Notable Products
Original Whipped Body Butter (10mg CBD, 10mg CBDA, 180mg THC, 180mg THCA, 59ml) posted the steepest decline at -24.7% and slid to rank 5, while Day & Night Personal Lubricant (90mg THC, 0.5oz, 15ml) fell -14.4% to rank 7, indicating softness in non-Relief formats. In contrast, Deep Relief Topical (38mg THC, 1mg CBG, 4.5mg CBD, 5ml) surged +670.3% month over month to rank 2 and the broader Deep Relief family held ranks 1–3 with additional gains of +10.1% and +20.9%, concentrating three of the top ten within one line. Deep Relief Balm (40mg CBD, 40mg CBDa, 400mg THC, 400mg THCa, 59ml, 2oz) remained rank 1 with a modest +10.1% and the CBD/CBC/THC Mineral Bath Soak +Lavender & Chamomile advanced +45.9% to rank 4, while $22,796 in sales consolidated on the flagship SKU. The pattern implies Liquid Flower is pivoting toward Relief-led, single-line dominance, with experimentation outside the Relief line underperforming and category breadth narrowing around therapeutically framed topicals.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
