Market Insights Snapshot
Little Victory, a popular cannabis brand, has shown varied performance across different states and categories. In Alberta, the brand's ranking in the Beverage category has seen a slight decline from 13 in August 2023 to 18 in November 2023. This trend could be indicative of increased competition or changing consumer preferences. On the other hand, in Saskatchewan, Little Victory has maintained a stable top 10 position in the Beverage category, ranking between 7 and 8 over the same period. This consistency suggests a strong brand presence and customer loyalty in the Saskatchewan market.
Meanwhile, in British Columbia and Ontario, Little Victory's performance has been somewhat inconsistent. In British Columbia, the brand's ranking fluctuated around the 20th position, even dropping out of the top 20 in October 2023. This could be seen as a potential area for improvement. In Ontario, the brand's ranking has been steadily declining, moving from 20 in August to 24 in November 2023. However, this doesn't necessarily imply a decrease in sales. In fact, sales in November were slightly higher than in October, suggesting that the market in Ontario is growing overall.
In the Ontario Beverage category, Little Victory has been facing stiff competition from brands like Keef Cola, CANN Social Tonics, HYTN, and D'Gree. Over the period from August to November 2023, Little Victory's rank has been steadily declining, indicating a decrease in sales relative to these competitors. Specifically, Keef Cola and CANN Social Tonics have consistently ranked higher than Little Victory, suggesting stronger sales performance. However, it's worth noting that while HYTN and D'Gree have generally ranked lower, their November ranks were very close to Little Victory's, indicating a potential threat. The absence of a rank for any month implies that the brand was not in the top 20 for that month, as was the case for HYTN in August and September. Overall, these trends suggest that Little Victory may need to ramp up its marketing efforts to improve its standing in the Ontario Beverage category.
In November 2023, Little Victory's top-performing product was the CBD;THC 1:1 Peach Sparkling Drink, maintaining its first-place position from previous months, with sales of 4497 units. The CBD/THC 1:1 Blood Orange Sparkling Beverage moved up one spot to second place, outperforming the CBD/THC 1:1 Dark Cherry Sparkling Beverage, which dropped to third place. The CBD:THC 1:1 Dry Lemon Sparkling Beverage made its debut in the rankings, landing in fourth place with 20 units sold. The CBD/THC 1:1 Lime Celtzer, which was previously in fourth place, did not appear in the November rankings. This shift in product popularity suggests evolving consumer preferences within Little Victory's beverage category.