Little Victory

Little Victory is a cannabis brand specializing in low-dose balanced beverages with a particular focus on naturally flavored, sparkling blends. Each can typically contains a balanced dose of THC and CBD, delivering a subtle and manageable effect for both seasoned consumers and newcomers. The brand is notable for its collaborations, such as their recent partnership with Toronto fashion designer Hayley Elsaesser, highlighting its position at the intersection of cannabis and culture.
Trend
Decline
Nov-2023 Sales
$50K+
Product Count
13
Updated
12/5/2023
Markets
Little Victory Historical Sales by Category

Market Insights Snapshot

Little Victory, a popular cannabis brand, has shown varied performance across different states and categories. In Alberta, the brand's ranking in the Beverage category has seen a slight decline from 13 in August 2023 to 18 in November 2023. This trend could be indicative of increased competition or changing consumer preferences. On the other hand, in Saskatchewan, Little Victory has maintained a stable top 10 position in the Beverage category, ranking between 7 and 8 over the same period. This consistency suggests a strong brand presence and customer loyalty in the Saskatchewan market.

Meanwhile, in British Columbia and Ontario, Little Victory's performance has been somewhat inconsistent. In British Columbia, the brand's ranking fluctuated around the 20th position, even dropping out of the top 20 in October 2023. This could be seen as a potential area for improvement. In Ontario, the brand's ranking has been steadily declining, moving from 20 in August to 24 in November 2023. However, this doesn't necessarily imply a decrease in sales. In fact, sales in November were slightly higher than in October, suggesting that the market in Ontario is growing overall.

Nov-2023 Rank
Beverage
18
20
24
7

Competitive Landscape

In the Ontario Beverage category, Little Victory has been facing stiff competition from brands like Keef Cola, CANN Social Tonics, HYTN, and D'Gree. Over the period from August to November 2023, Little Victory's rank has been steadily declining, indicating a decrease in sales relative to these competitors. Specifically, Keef Cola and CANN Social Tonics have consistently ranked higher than Little Victory, suggesting stronger sales performance. However, it's worth noting that while HYTN and D'Gree have generally ranked lower, their November ranks were very close to Little Victory's, indicating a potential threat. The absence of a rank for any month implies that the brand was not in the top 20 for that month, as was the case for HYTN in August and September. Overall, these trends suggest that Little Victory may need to ramp up its marketing efforts to improve its standing in the Ontario Beverage category.

Little Victory market ranking for ON Beverage

Notable Products

In November 2023, Little Victory's top-performing product was the CBD;THC 1:1 Peach Sparkling Drink, maintaining its first-place position from previous months, with sales of 4497 units. The CBD/THC 1:1 Blood Orange Sparkling Beverage moved up one spot to second place, outperforming the CBD/THC 1:1 Dark Cherry Sparkling Beverage, which dropped to third place. The CBD:THC 1:1 Dry Lemon Sparkling Beverage made its debut in the rankings, landing in fourth place with 20 units sold. The CBD/THC 1:1 Lime Celtzer, which was previously in fourth place, did not appear in the November rankings. This shift in product popularity suggests evolving consumer preferences within Little Victory's beverage category.

Product Rank
Category
Aug-2023
Sep-2023
Oct-2023
Nov-2023
CBD;THC 1:1 Peach Sparkling Drink (2.5mg CBD, 2.5mg THC, 355ml)
Beverage
1
1
1
1
CBD/THC 1:1 Blood Orange Sparkling Beverage (2.5mg CBD, 2.5mg THC, 355 ml)
Beverage
3
3
3
2
CBD/THC 1:1 Dark Cherry Sparkling Beverage (2.5mg CBD, 2.5mg THC, 355ml)
Beverage
2
2
2
3
CBD:THC 1:1 Dry Lemon Sparkling Beverage (2.5mg CBD, 2.5mg THC 355 ml)
Beverage
>5
>5
>5
4
CBD/THC 1:1 Lime Celtzer (2.5mg CBD, 2.5mg THC, 355ml)
Beverage
4
4
>5
>5
View product & sales data

Top Selling Cannabis Brands

Simple, transparent pricing that grows with you. Try any plan free for 30 days.
Research the top cannabis brands across markets in the US and Canada.
Header image
User rating
start Today
Connect to Headset

Get Cannabis Market Data