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Dec-2025
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Overview
Market Insights Snapshot
In the Canadian market, Sense & Purpose Beverages has shown consistent performance in the beverage category across different provinces. In Alberta, the brand maintained a stable ranking, holding the 8th position from October through December 2025. This stability is complemented by a notable increase in sales, with December sales reaching a significant high compared to previous months. On the other hand, in Ontario, Sense & Purpose Beverages saw a gradual improvement in its rankings, moving from 22nd position in September to 18th by November and maintaining that rank in December. This upward trend in Ontario suggests an increasing brand presence and consumer acceptance in the region.
Despite not breaking into the top 30 in certain states or provinces, the performance of Sense & Purpose Beverages in the beverage category indicates a promising trajectory. The consistent ranking in Alberta and the upward movement in Ontario highlight the brand's growing footprint in these key markets. The absence of rankings in other states or provinces may point to areas where the brand can focus on expanding its market presence. The overall trend suggests that while there is room for growth, Sense & Purpose Beverages is making significant inroads in the competitive cannabis beverage market.
Competitive Landscape
In the competitive landscape of the beverage category in Alberta, Sense & Purpose Beverages has maintained a consistent rank at 8th place from October to December 2025, despite a slight dip from 7th in September. This steadiness in rank suggests a stable market presence, although it faces stiff competition from brands like Collective Project, which climbed from 8th to 5th place, indicating a significant surge in sales. Meanwhile, Bubble Kush consistently outperformed Sense & Purpose Beverages, holding a higher rank throughout the period, which could suggest a stronger brand preference or marketing strategy. In contrast, Solei and Astro Lab have shown improvement, yet remain behind Sense & Purpose Beverages, highlighting its competitive edge over these brands. The data indicates that while Sense & Purpose Beverages is holding its ground, there is an opportunity to strategize for upward mobility in rank and sales, especially in light of the rising performance of its competitors.
Notable Products
In December 2025, the top-performing product for Sense & Purpose Beverages was Relax- CBD/THC 1:1 Grapefruit Yuzu Sparkling Water & Juice, which climbed to the first position with sales of 5,225 units. This product consistently held the second rank in the preceding months from September to November. Recharge - CBD/THC 1:1 Orange, Pineapple & Passionfruit Sparkling Water and Juice, which previously dominated the top rank from September to November, moved to the second position in December. Refocus - CBD/THC 10:1 Green Tea Lemonade Ginger Sparkling Beverage maintained a steady third place throughout the four months. The shift in rankings highlights a growing preference for the Relax variant during the holiday season.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
