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Aug-2025
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Overview
Market Insights Snapshot
Sense & Purpose Beverages has shown a strong performance in the Alberta market, particularly in the beverage category. Over the summer months of 2025, their ranking fluctuated slightly but remained within the top 10, indicating a stable presence. Specifically, they ranked 6th in May and experienced a minor dip to 8th in June and July, before climbing back to 7th in August. This upward trend in August is notable and suggests a potential for continued growth. The brand's ability to maintain a solid position in such a competitive market speaks to its strong consumer base and effective market strategies.
In contrast, the performance of Sense & Purpose Beverages in Ontario presents a different narrative. Here, the brand consistently held the 23rd position in May and June, before slightly improving to 22nd in July and August. While they remain outside the top 20, the slight upward movement in the latter months could indicate a positive reception to recent marketing efforts or product adjustments. However, the brand's absence from the top 20 highlights the challenges faced in this market, suggesting areas for potential improvement. The consistency in ranking, despite the competitive landscape, offers a foundation upon which the brand can build future strategies.
Competitive Landscape
In the competitive landscape of the beverage category in Alberta, Sense & Purpose Beverages has demonstrated a dynamic shift in its market position from May to August 2025. Initially ranked 6th in May, the brand experienced a dip to 8th place in June and July, before rebounding to 7th in August. This fluctuation highlights a competitive environment where brands like Deep Space and Bubble Kush maintain strong positions, with Bubble Kush consistently ranking higher than Sense & Purpose Beverages. Notably, Mary Jones entered the top ranks in June, securing a 5th place position, which may have influenced Sense & Purpose Beverages' temporary rank drop. Despite these challenges, Sense & Purpose Beverages showed resilience with a sales increase in August, suggesting a positive trend that could indicate a strategic recovery and potential for upward mobility in the rankings.
Notable Products
In August 2025, the top-performing product from Sense & Purpose Beverages was Recharge - CBD/THC 1:1 Orange, Pineapple & Passionfruit Sparking Water and Juice, which maintained its number one ranking from July, with sales reaching 5,512 units. Refocus - CBD/THC 10:1 Green Tea Lemonade Ginger Sparkling Beverage held steady in the second position for two consecutive months, despite a slight dip in sales. Relax - CBD/THC 1:1 Grapefruit Yuzu Sparkling Water & Juice remained in third place, showing a recovery from its drop in July. Recharge's consistent rise in rankings from May to August highlights its growing popularity. The stability of Refocus and Relax in their respective positions suggests a strong and loyal customer base.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
