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Nov-2025
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Overview
Market Insights Snapshot
Sense & Purpose Beverages has shown consistent performance in the Alberta market, maintaining its position as a top 10 brand in the beverage category from August to November 2025. Despite a slight dip in sales from August to September, the brand quickly rebounded in October and sustained its ranking at 8th place in November. This stability in Alberta suggests a strong foothold in the market, indicating effective brand positioning and consumer loyalty within the province. The ability to maintain a consistent ranking amidst fluctuations in sales is a testament to the brand's resilience in a competitive landscape.
In contrast, the performance of Sense & Purpose Beverages in Ontario highlights a positive upward trend, with the brand climbing from 23rd in August to 18th by November 2025 in the beverage category. This upward momentum is particularly noteworthy given that being ranked within the top 30 signifies a competitive edge in a large market. The increase in ranking aligns with a notable sales spike in October, suggesting successful promotional strategies or product launches during that period. However, the brand's position outside the top 30 prior to August implies challenges in gaining traction, underscoring the significance of its recent progress.
Competitive Landscape
In the competitive landscape of the beverage category in Alberta, Sense & Purpose Beverages has maintained a consistent rank at 8th place from August to November 2025, indicating a stable market presence. Despite this stability, the brand faces significant competition from Bubble Kush, which consistently ranks higher, holding the 6th position in August, September, and November, and only dropping to 7th in October. This suggests that Bubble Kush's sales are consistently higher than those of Sense & Purpose Beverages. Meanwhile, Collective Project has shown remarkable growth, jumping from 17th place in August to 6th in October, before slightly dropping to 7th in November. This upward trend in rank and sales for Collective Project indicates a strong market momentum that could pose a threat to Sense & Purpose Beverages if the trend continues. On the other hand, Solei and Astro Lab have maintained lower ranks, with Solei fluctuating between 10th and 12th place, and Astro Lab between 9th and 11th, suggesting that they are less of a direct threat to Sense & Purpose Beverages at this time.
Notable Products
In November 2025, the top-performing product for Sense & Purpose Beverages was Recharge - CBD/THC 1:1 Orange, Pineapple & Passionfruit Sparking Water and Juice, maintaining its number one rank since August 2025, with sales of 4059 units. Relax - CBD/THC 1:1 Grapefruit Yuzu Sparkling Water & Juice held steady at the second position, showing consistent sales performance over the last few months. Refocus - CBD/THC 10:1 Green Tea Lemonade Ginger Sparkling Beverage remained third, experiencing a slight increase in sales from October to November. These rankings have remained stable since August, indicating a strong consumer preference for these products. The consistent top positions suggest a well-established market presence for these beverages.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
