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Oct-2025
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Overview
Market Insights Snapshot
Sense & Purpose Beverages has shown a consistent performance across the beverage category in Alberta. Over the months from July to October 2025, the brand maintained a steady position, ranking 8th in three out of the four months, with a slight improvement to 7th in September. This stability in rankings indicates a strong foothold in the province's beverage market. The sales figures reflect this consistency, with a peak in August and a slight dip in September, followed by a recovery in October. This pattern suggests a resilient market presence, although the brand has room to climb higher in the rankings.
In Ontario, Sense & Purpose Beverages has experienced positive momentum, improving its rank from 23rd in July and August to 19th by October. This movement within the top 30 signifies a growing acceptance and potentially increasing popularity of the brand among consumers in the province. Notably, the sales figures in October saw a significant uptick, indicating effective strategies or promotions that resonated well with the market. However, the brand's absence from the top 10 highlights an opportunity for growth and expansion in the competitive landscape of Ontario's beverage category.
Competitive Landscape
In the competitive landscape of the beverage category in Alberta, Sense & Purpose Beverages has maintained a consistent presence, ranking 8th in July, August, and October 2025, with a slight improvement to 7th in September. This stability in ranking is notable, especially when compared to competitors such as Bubble Kush, which consistently ranked higher, peaking at 5th in August. Meanwhile, Collective Project demonstrated a remarkable ascent, jumping from 17th in July and August to 6th by October, indicating a significant increase in sales momentum. Summit (Canada) also showed steady improvement, moving from 12th to 10th over the same period. Despite these competitive pressures, Sense & Purpose Beverages has managed to sustain its market position, suggesting a loyal customer base and effective sales strategies, although there is room for growth to compete more aggressively with the rapidly advancing brands.
Notable Products
In October 2025, Sense & Purpose Beverages continued its strong performance with Recharge - CBD/THC 1:1 Orange, Pineapple & Passionfruit Sparking Water and Juice maintaining its position as the top-ranked product, boasting sales of 4,910 units. Relax- CBD/THC 1:1 Grapefruit Yuzu Sparkling Water & Juice remained steady in the second position, showing a significant increase in sales compared to previous months. Refocus - CBD/THC 10:1 Green Tea Lemonade Ginger Sparkling Beverage held its third-place ranking, although its sales figures saw a decline from earlier months. Notably, Recharge has consistently held the number one spot since July 2025, while Relax has climbed from third to second since September 2025. Overall, the top three products have shown consistent popularity, with Recharge leading the pack in both sales and rank stability.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
