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Mar-2025
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Overview
Market Insights Snapshot
Sense & Purpose Beverages has shown varying performance across different Canadian provinces, with notable trends in both Alberta and Ontario. In Alberta, the brand consistently maintained a strong presence in the top 10 of the Beverage category, ranking 7th from December 2024 through February 2025 before a slight drop to 8th in March 2025. Despite this minor decline in rank, the brand has demonstrated resilience in maintaining its position among the leading beverage brands in the province. This consistency suggests a stable consumer base and effective market strategies in Alberta.
In Ontario, the performance of Sense & Purpose Beverages has been more dynamic, marked by a significant upward trend in rankings. Starting at 35th place in December 2024, the brand improved to 31st in January 2025 and further climbed to 24th in February, before settling at 26th in March. This upward movement indicates an increasing market penetration and consumer acceptance in Ontario, albeit still outside the top 20. The brand's ability to break into the top 30 for most months reflects a growing footprint in a competitive market. However, the fact that the brand was not in the top 30 in December highlights the challenges and competitive nature of the Ontario market.
Competitive Landscape
In the competitive landscape of the beverage category in Alberta, Sense & Purpose Beverages experienced a slight decline in its market position from December 2024 to March 2025. Initially holding the 7th rank, the brand slipped to 8th place by March 2025. Despite this drop, Sense & Purpose Beverages maintained a competitive edge over brands like Deep Space, which improved its rank from 8th to 7th during the same period. Meanwhile, Zele consistently outperformed Sense & Purpose Beverages, maintaining a higher rank throughout, though its sales showed a downward trend from December 2024. The consistent performance of Summit (Canada) and Solei in the 9th and 10th positions, respectively, indicates a stable market environment, where Sense & Purpose Beverages must strategize to regain its higher ranking and boost sales.
Notable Products
In March 2025, the top-performing product from Sense & Purpose Beverages was Recharge - CBD/THC 1:1 Orange, Pineapple & Passionfruit Sparking Water and Juice, maintaining its number one rank for four consecutive months with sales reaching 3749 units. Relax - CBD/THC 1:1 Grapefruit Yuzu Sparkling Water & Juice held steady in the second position, showing consistent popularity with a slight dip in sales from February. Refocus - CBD/THC 10:1 Green Tea Lemonade Ginger Sparkling Beverage remained in third place, experiencing a gradual decline in sales over the past months. The rankings for these products have been stable since December 2024, indicating a strong and consistent consumer preference for these beverages. This stability in rankings suggests a loyal customer base and effective brand positioning within the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
