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Apr-2025
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Overview
Market Insights Snapshot
In the Canadian market, Sense & Purpose Beverages has shown consistent performance in the Alberta region, maintaining a rank within the top 10 beverage brands from January to April 2025. Despite a slight dip to the 8th position in March, the brand quickly rebounded to 7th in April. This consistency indicates a strong foothold in Alberta's beverage category, with sales figures demonstrating a stable demand. However, the sales trend reveals a slight decrease from January to April, suggesting potential areas for strategic improvement to maintain their ranking.
In contrast, the brand's performance in Ontario paints a different picture. While the brand started outside the top 30 in January, it climbed to the 24th position by February, maintaining a presence in the top 30 through April. This upward movement is a positive indication of growing brand recognition and market penetration in Ontario. However, the fluctuating ranks suggest that while there is progress, the brand faces significant competition in this province's beverage category. The sales figures reflect this competitive landscape with notable growth from January to March, followed by a slight decline in April.
Competitive Landscape
In the competitive landscape of the beverage category in Alberta, Sense & Purpose Beverages has shown resilience and consistency in its market position from January to April 2025. Despite a slight dip in March, where it dropped to the 8th position, Sense & Purpose Beverages maintained a steady 7th place ranking for the other months. This consistency is notable when compared to competitors like Deep Space, which improved its rank from 8th to 6th, and Zele, which experienced a decline from 6th to 8th. Meanwhile, Bubble Kush held a strong position, only slipping from 4th to 5th in April. The sales trends indicate that while Sense & Purpose Beverages faces stiff competition, particularly from brands like Bubble Kush with higher sales, it remains a formidable player in the market, suggesting a stable customer base and effective market strategies.
Notable Products
In April 2025, Sense & Purpose Beverages maintained its consistent performance with Recharge - CBD/THC 1:1 Orange, Pineapple & Passionfruit Sparkling Water and Juice leading the sales for the fourth consecutive month, achieving 3715 units sold. The Relax- CBD/THC 1:1 Grapefruit Yuzu Sparkling Water & Juice held its position firmly in second place, mirroring its performance from previous months without any change in ranking. Refocus - CBD/THC 10:1 Green Tea Lemonade Ginger Sparkling Beverage remained in third place, although it experienced a noticeable decline in sales compared to the previous months. The rankings for these top products have remained stable since January, indicating strong customer loyalty and consistent demand. Notably, Recharge continues to dominate the market with its impressive sales figures, setting a benchmark for other products in the category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
