.svg){kind=small}
Aug-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Sense & Purpose Beverages has shown a consistent performance in the beverage category in both Alberta and Ontario. In Alberta, the brand has maintained a steady 6th place ranking from May through August 2024, indicating a stable presence in the market. The sales figures in Alberta reflect a slight fluctuation, with a peak in July and a minor dip in August. This stability in ranking suggests that Sense & Purpose Beverages has a loyal customer base in Alberta, contributing to sustained sales performance.
In Ontario, the brand's performance has been more dynamic, showing an upward trend in rankings from May to July, moving from the 30th to the 27th position, before slightly dropping back to 28th in August. Despite not breaking into the top 25, the improvement in rankings during the summer months suggests growing consumer interest and potential market penetration. However, the fact that they are not consistently in the top 30 in Ontario highlights areas for potential growth and improvement. This mixed performance across provinces provides valuable insights into the brand's market strategies and consumer acceptance.
Competitive Landscape
In the competitive landscape of the cannabis beverage market in Alberta, Sense & Purpose Beverages has maintained a consistent rank of 6th place from May to August 2024. This stability is notable, especially when compared to competitors like Deep Space, which experienced a decline from 5th to 7th place during the same period. Meanwhile, Bubble Kush demonstrated a significant upward trend, climbing from 7th to 4th place. Sweet Justice held a strong position, although it dropped from 2nd to 3rd place in August. Despite these shifts, Sense & Purpose Beverages' steady rank suggests a loyal customer base and consistent sales performance, positioning it as a reliable choice in a fluctuating market.
Notable Products
For August 2024, the top-performing product from Sense & Purpose Beverages is Recharge - CBD:THC 1:1 Orange, Pineapple & Passionfruit Sparking Water and Juice (10mg CBD, 10mg THC, 355ml), maintaining its rank at number one with sales of 4089 units. Relax- CBD/THC 1:1 Grapefruit Yuzu Sparkling Water & Juice( 5mg CBD, 5mg THC, 355ml) also held steady at the second spot with notable sales figures. Refocus - CBD/THC 10:1 Green Tea Lemonade Ginger Sparkling Beverage (20mg CBD, 2mg THC, 355ml) remained in third place, though its sales dropped from previous months. Recover - CBD:THC 10:1 Apple Juice & Organic Apple Cider Vinegar Juice Shot (20mg CBD, 2mg THC, 60ml) re-entered the rankings at the sixth position after being unranked for several months. Overall, the top products have shown consistency in their rankings, with slight fluctuations in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
