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Sep-2025
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Overview
Market Insights Snapshot
Sense & Purpose Beverages has shown notable performance in the Alberta market, maintaining a consistent presence within the top 10 beverage brands. The brand improved its ranking from 8th in June to 6th in both July and August, before slipping slightly to 7th in September. This steady positioning reflects a strong foothold in the Alberta beverage category, with a peak in sales during August. In contrast, their performance in Ontario has been less dominant, although there has been a gradual improvement. Sense & Purpose Beverages moved up from 23rd in June to 21st by September, indicating a slow but positive trend in the Ontario market.
Despite not being in the top 30 in some other markets, Sense & Purpose Beverages' ability to maintain and slightly improve its rankings in both Alberta and Ontario suggests targeted growth strategies in these regions. The brand's consistent sales increase in Alberta, particularly in August, highlights its competitive edge in the beverage category. Conversely, while the sales figures in Ontario saw a slight dip in September, the upward trend in rankings suggests a potential untapped growth opportunity. These movements across different states and categories underscore the brand's strategic focus and adaptability in the Canadian cannabis beverage market.
Competitive Landscape
In the competitive landscape of the beverage category in Alberta, Sense & Purpose Beverages has shown a dynamic performance over the past few months, reflecting its strategic positioning and market adaptability. The brand maintained a strong presence, consistently ranking within the top 10, peaking at 6th place in July and August 2025, before slightly dropping to 7th in September. This fluctuation in rank suggests a competitive pressure from brands like Mary Jones, which improved from 8th to 6th place in the same period, and Summit (Canada), which climbed from 13th to 8th. Despite these challenges, Sense & Purpose Beverages has maintained a robust sales trajectory, outperforming brands such as Solei consistently. However, it still trails behind Bubble Kush, which holds a steady 4th place. This competitive analysis highlights the need for Sense & Purpose Beverages to innovate and differentiate further to climb the ranks and boost sales in this vibrant market.
Notable Products
In September 2025, the top-performing product for Sense & Purpose Beverages was Recharge - CBD/THC 1:1 Orange, Pineapple & Passionfruit Sparking Water and Juice, maintaining its number one rank from the previous two months with sales of 5,322 units. Relax- CBD/THC 1:1 Grapefruit Yuzu Sparkling Water & Juice climbed to the second position, showing a slight increase in sales from August. Refocus - CBD/THC 10:1 Green Tea Lemonade Ginger Sparkling Beverage, which held the second rank consistently from June to August, dropped to the third position in September with a notable decrease in sales. Overall, Recharge continues to dominate the rankings, while Relax shows potential for growth. The sales figures suggest a strong consumer preference for the Recharge product line in recent months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
