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Sep-2025
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Overview
Market Insights Snapshot
Fairwinds has demonstrated a consistent performance in the Washington market, particularly within the Capsules category, where it has maintained a solid second-place ranking from June through September 2025. This stability suggests a strong consumer base and effective market strategies in this category. Meanwhile, in the Tincture & Sublingual category, Fairwinds experienced a slight dip from the top position to second place between July and August, indicating a potential challenge from competitors or shifting consumer preferences. Despite this, Fairwinds remains a dominant player in this category, highlighting its resilience and the brand's ability to sustain consumer interest over time.
In the Topical category, Fairwinds has consistently held the fourth position, showcasing steady performance but also suggesting a need for strategic initiatives to climb higher in the rankings. The Vapor Pens category presents a different story, as Fairwinds has not broken into the top 30, with rankings hovering in the low 80s. This indicates a significant gap in market presence compared to its other categories and may point to challenges in product differentiation or market penetration. The data suggests that while Fairwinds excels in certain categories within Washington, there are opportunities for growth and improvement, particularly in expanding its influence in less dominant areas like Vapor Pens.
Competitive Landscape
In the Washington Tincture & Sublingual category, Fairwinds has experienced a notable shift in its competitive positioning over the past few months. Initially holding the top rank in June and July 2025, Fairwinds saw a decline to the second position in August and September, overtaken by Green Revolution. This change in rank is significant as it reflects a competitive pressure from Green Revolution, which has consistently increased its sales, surpassing Fairwinds in both August and September. Meanwhile, Ceres maintained a stable third position throughout this period, indicating a less volatile competitive threat. The shift in Fairwinds' rank underscores the dynamic nature of the market and highlights the importance for Fairwinds to strategize effectively to regain its leading position.
Notable Products
In September 2025, the top-performing product from Fairwinds was the CBD/THC 5:1 Companion Savory Bacon 64x Tincture, maintaining its first-place ranking for the fourth consecutive month with sales of 1061. The CBD/CBN/THC 5:5:1 Deep Sleep Tincture also held steady in second place, consistent with its performance in August. The CBD/THC 5:1 Companion Savory Bacon 32x Tincture remained in third place, showing stability in its ranking from the previous month. The CBD/THC 1:1 Ratio Tincture re-entered the rankings, securing the fourth spot, which it last held in June. Finally, the CBD/CBG/THC FECO High Potency 20-Pack continued to rank fifth, mirroring its position from June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
