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Sep-2024
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Overview
Market Insights Snapshot
Fairwinds has shown consistent performance in the Washington market, particularly excelling in the Capsules and Tincture & Sublingual categories. In both categories, Fairwinds maintained a steady rank of 2nd and 1st respectively from June to September 2024. This indicates a strong hold and customer loyalty in these segments. Notably, the brand's sales in Capsules increased from $71,296 in June to $86,941 in September, showcasing a positive growth trend. The Tincture & Sublingual category also saw substantial sales, maintaining its top spot throughout the months. However, Fairwinds did not make it into the top 30 for Vapor Pens in August and September, which might suggest an area for potential improvement or a shift in market focus.
In the Topical category, Fairwinds experienced some fluctuations in ranking, moving from 4th in June to 3rd in August before returning to 4th position in September. Despite these changes, the sales figures for Topicals showed a rising trend, culminating in $61,184 by September, indicating a growing consumer interest. The absence of Fairwinds from the top 30 rankings in the Vapor Pens category for the latter months could be seen as a drawback, suggesting either a competitive market or a need for strategic adjustments in this product line. Overall, Fairwinds demonstrates a robust presence in certain categories within the Washington market, with opportunities for growth and expansion in others.
Competitive Landscape
In the Washington state Tincture & Sublingual category, Fairwinds has consistently maintained its top position from June to September 2024, showcasing its strong brand presence and customer loyalty. Despite fluctuations in sales, Fairwinds has managed to keep its rank stable, indicating a robust market strategy and product appeal. In contrast, Green Revolution, which holds the second rank, has experienced a decline in sales over the same period, potentially signaling challenges in maintaining customer engagement or market share. Meanwhile, Ceres remains in third place, with sales figures significantly lower than both Fairwinds and Green Revolution, suggesting a more niche market presence. These dynamics highlight Fairwinds' competitive edge in the market, as it continues to outperform its closest rivals in both rank and sales stability.
Notable Products
In September 2024, Fairwinds saw its CBD/CBN/THC 5:5:1 Deep Sleep Tincture continue its strong performance by maintaining the top rank among its products, with sales reaching 1,644 units. The CBD/THC 5:1 Companion Savory Bacon Tincture held steady at the second position, showing a consistent demand over the months. The CBD/THC 1:1 Ratio Tincture climbed to the third rank, indicating a growing preference for balanced ratio products. A new entrant, the CBD/CBG/THC FECO High Potency 20-Pack, debuted strongly at the fourth position, suggesting an increased interest in high potency options. Lastly, the CBD/THC 5:1 Companion Savory Bacon 64x Tincture re-entered the rankings at the fifth spot, showing resilience despite previous fluctuations.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
