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Dec-2025
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Overview
Market Insights Snapshot
Fairwinds has demonstrated a consistent performance in the Washington market, particularly in the Capsules and Tincture & Sublingual categories, maintaining a steady rank of 2nd place from September through December 2025. This stability indicates a strong market presence and consumer loyalty in these categories. Notably, the sales figures for Tincture & Sublingual products showed an upward trend, reflecting an increase in consumer demand. Conversely, the Topical category remained stable at 4th place throughout the same period, suggesting a solid but less dominant position compared to Capsules and Tinctures.
In the Vapor Pens category, Fairwinds did not make it into the top 30 rankings, highlighting a potential area for growth or reevaluation. Despite this, the sales figures for Vapor Pens showed a gradual increase from September to December, indicating potential for future improvement in market positioning. Overall, Fairwinds' performance in Washington reflects a strong foothold in certain categories, with room for expansion and increased competitiveness in others.
Competitive Landscape
In the Washington Tincture & Sublingual category, Fairwinds consistently held the second rank from September to December 2025, demonstrating stable performance in the market. Despite this consistency, Fairwinds faced stiff competition from Green Revolution, which maintained the top position throughout the same period with higher sales figures. Meanwhile, HiKu showed a notable improvement by climbing from fourth to third place in October and maintaining that position through December, indicating a potential threat to Fairwinds' rank if this trend continues. Ceres, on the other hand, experienced a drop in rank from third to fourth in October and remained there, suggesting a less aggressive competitive stance. Fairwinds' steady rank amidst these shifts highlights its strong market presence, yet the brand must remain vigilant of competitors like HiKu, who are showing upward momentum.
Notable Products
In December 2025, the top-performing product for Fairwinds was the CBD/THC 5:1 Companion Savory Bacon 64x Tincture, maintaining its first-place rank since September, with a notable sales figure of 1327 units. The CBD/CBN/THC 5:5:1 Deep Sleep Tincture consistently held the second position throughout the months, reflecting steady demand with sales reaching 917 units in December. The CBD/THC 5:1 Companion Savory Bacon 32x Tincture improved its standing from fifth in September to third by October and maintained this position through December, with sales increasing to 728 units. The CBD/THC 1:1 Ratio Tincture, which re-entered the rankings in December, secured the fourth spot with 557 units sold. Finally, the CBD/CBG/THC FECO High Potency 20-Pack showed a slight decline in rank from fourth in September to fifth by November, holding steady in December with sales of 428 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
