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Jul-2025
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Overview
Market Insights Snapshot
Fairwinds has shown consistent performance in the Washington market, particularly in the Tincture & Sublingual category, where it has maintained its top position from April through July 2025. This category has seen a steady increase in sales, indicating strong consumer demand and effective brand positioning. In the Capsules category, Fairwinds has also held a stable rank at second place, although there is a slight downward trend in sales from April to June, with a partial recovery in July. Such stability across these categories suggests that Fairwinds has a firm grip on these segments, although the slight sales fluctuations in Capsules might warrant a closer look.
In contrast, Fairwinds' performance in the Vapor Pens category in Washington has been less impressive, with the brand not making it into the top 30, consistently ranking in the mid-80s. This indicates a potential area for improvement or strategic reevaluation. Meanwhile, in the Topical category, Fairwinds has maintained its fourth-place ranking, with a notable increase in sales from April to July. This steady rank, coupled with rising sales figures, suggests that while Fairwinds is a strong player in certain categories, there are opportunities to expand its influence in others, particularly in the highly competitive Vapor Pens market.
Competitive Landscape
In the Washington state Tincture & Sublingual category, Fairwinds has consistently maintained its leading position, ranking first from April to July 2025. This dominance is underscored by a steady increase in sales, culminating in a notable surge to $193,856 in July. In contrast, Green Revolution, which holds the second rank, has experienced fluctuating sales, with a slight dip in June before recovering in July, yet still trailing behind Fairwinds. Meanwhile, Ceres remains in third place, with its sales peaking in May but declining by July. This consistent top ranking and sales growth for Fairwinds highlight its strong market presence and customer preference in the region, setting a high bar for competitors.
Notable Products
In July 2025, the top-performing product for Fairwinds was the CBD/THC 5:1 Companion Savory Bacon 64x Tincture, maintaining its rank from the previous month with notable sales of 2465 units. Following closely was the CBD/THC 5:1 Companion Savory Bacon 32x Tincture, which improved its ranking from third in June to second in July. The CBD/CBN/THC 5:5:1 Deep Sleep Tincture dropped one spot to third place, despite consistent sales figures. The CBD/CBG/THC FECO High Potency 20-Pack moved up to fourth place, showing a slight increase in sales. A new entrant, the CBD Sativa Lifestyle Tincture, debuted at fifth place, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
