.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Fairwinds has shown a consistent presence in the Washington market, particularly in the Capsules category, where it maintained a steady rank of 2nd place from July to October 2025. This stability suggests a strong consumer base and effective market strategies in this segment. In contrast, their performance in the Tincture & Sublingual category saw a slight dip from 1st to 2nd place in August 2025, where it remained through October. Despite this minor shift, Fairwinds continues to perform robustly in this category, indicating resilience and possibly a loyal customer following. The Topical category also reflects consistent performance, maintaining the 4th position throughout the same period, which could imply a steady demand for their products in this segment.
However, Fairwinds' performance in the Vapor Pens category in Washington presents a different narrative. Here, the brand did not break into the top 30, as evidenced by its rankings fluctuating between 77th and 79th place from July to October 2025. This indicates a challenging competitive environment or perhaps a need for strategic adjustments in this particular category. The lack of a top 30 presence is a potential area for improvement, suggesting that Fairwinds could benefit from reevaluating their offerings or marketing strategies in the Vapor Pens segment. While the brand's overall performance in other categories remains strong, addressing the challenges in the Vapor Pens market could enhance their overall market position in Washington.
Competitive Landscape
In the Washington Tincture & Sublingual category, Fairwinds has experienced a slight decline in its competitive standing over the past few months. Initially holding the top rank in July 2025, Fairwinds was overtaken by Green Revolution in August, which maintained the lead through October. Despite this shift, Fairwinds consistently held the second position, indicating strong brand loyalty and market presence. However, the sales figures reveal a downward trend from July to September, with a slight recovery in October, suggesting potential challenges in maintaining consumer engagement or facing increased competition. Meanwhile, Ceres and HiKu have shown dynamic movements, with HiKu advancing to third place in October. This competitive landscape highlights the need for Fairwinds to innovate and reinforce its market strategies to regain its leading position.
Notable Products
In October 2025, the top-performing product for Fairwinds was the CBD/THC 5:1 Companion Savory Bacon 64x Tincture, maintaining its consistent first-place ranking from previous months with sales of 964 units. The CBD/CBN/THC 5:5:1 Deep Sleep Tincture held steady in second place, showing a slight increase in sales compared to September. The CBD/THC 5:1 Companion Savory Bacon 32x Tincture consistently ranked third throughout the months, with a modest sales uptick in October. The CBD/CBG/THC FECO High Potency 20-Pack, a newcomer to the rankings, maintained fourth place since its introduction in September. Lastly, the CBD Sativa Lifestyle Tincture re-entered the rankings at fifth place in October, after missing from the list in September, indicating a resurgence in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
