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Apr-2025
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Overview
Market Insights Snapshot
Fairwinds has shown a consistent performance in the Washington market, particularly in the Tincture & Sublingual category, where it has maintained the top rank from January to April 2025. This stability underscores their stronghold in this segment, with sales displaying a slight upward trend from February to April. The Capsules category also reflects a steady performance, holding the second rank throughout the same period, indicating a loyal customer base despite minor fluctuations in sales figures. On the other hand, the Topical category, while consistently ranked fourth, experienced a notable increase in sales in April, which could suggest a growing interest or a successful marketing push.
In contrast, Fairwinds' performance in the Vapor Pens category in Washington presents a different narrative. The brand did not feature in the top 30 rankings for the first three months of 2025, indicating challenges in gaining traction within this competitive segment. However, by April, there was a noticeable improvement as Fairwinds climbed to the 80th position, suggesting potential growth or strategic changes that might be paying off. This movement hints at the brand's efforts to expand its footprint in a broader range of product categories, though it highlights the competitive nature of the Vapor Pens market where Fairwinds is still striving to establish a stronger presence.
Competitive Landscape
In the Washington Tincture & Sublingual category, Fairwinds has maintained a consistent lead, holding the top rank from January to April 2025. This stability in ranking highlights Fairwinds' strong market position and consumer preference in the region. Despite fluctuations in sales figures, Fairwinds has managed to stay ahead of its closest competitor, Green Revolution, which consistently ranks second. The sales gap between Fairwinds and Green Revolution indicates a competitive edge, although Green Revolution's sales are not far behind, suggesting a closely contested market. Meanwhile, Ceres remains in the third position, with a significant gap in sales compared to the top two brands, indicating a more distant competition. The consistent ranking of these brands suggests a stable market dynamic, with Fairwinds leading the charge in consumer loyalty and brand recognition.
Notable Products
In April 2025, the top-performing product for Fairwinds was the CBD/CBN/THC 5:5:1 Deep Sleep Tincture, which rose to the number one position with sales reaching 1463 units. The CBD/THC 5:1 Companion Savory Bacon 64x Tincture, previously holding the top rank, dropped to second place. The CBD/THC 1:1 Ratio Tincture improved its standing, moving from fifth in March to third in April, indicating a growing consumer preference. Meanwhile, the CBD/THC 5:1 Companion Savory Bacon 32x Tincture maintained its position at fourth, and the CBD/CBG/THC FECO High Potency 20-Pack climbed back to fifth place after a brief absence in February. These shifts suggest a dynamic market response to product efficacy and consumer demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
