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Jun-2024
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Overview
Market Insights Snapshot
Fairwinds has demonstrated consistent performance across several product categories in Washington. Notably, the brand has maintained a stable second-place ranking in the Capsules category from March to June 2024, with sales showing a slight upward trend from $75,689 in May to $81,083 in June. In the Tincture & Sublingual category, Fairwinds has shown remarkable dominance, holding the top position in three out of the four months, except for a brief dip to second place in April. This category also saw a significant increase in sales, peaking at $241,330 in June. However, the brand's performance in the Vapor Pens category has been less impressive, with rankings hovering in the 80s and 90s, indicating room for improvement.
In the Topical category, Fairwinds has shown a strong presence, consistently ranking within the top four, although there was a slight dip to fourth place in June. The sales figures for this category have remained relatively stable, suggesting a steady demand. On the downside, Fairwinds did not make it into the top 30 brands in the Concentrates category for the reported months, which could be seen as a missed opportunity for market penetration. This mixed performance across different categories highlights both the strengths and potential areas for growth for Fairwinds in Washington.
Competitive Landscape
In the Washington state Tincture & Sublingual category, Fairwinds has demonstrated strong market performance, consistently ranking at or near the top. Over the past four months, Fairwinds held the number one position in March, May, and June 2024, only briefly dropping to second place in April 2024. This slight dip in rank was due to Green Revolution temporarily overtaking the lead. Despite this, Fairwinds' sales have shown a positive trend, increasing from $198,053 in March to $241,330 in June. In contrast, Green Revolution has seen a decline in sales from $196,505 in March to $174,904 in June, indicating a weakening competitive position. Ceres consistently held the third rank, but with significantly lower sales figures, posing less of a competitive threat to Fairwinds. This data highlights Fairwinds' robust market presence and its ability to recover quickly from minor rank fluctuations, suggesting a strong brand loyalty and effective sales strategies.
Notable Products
In June 2024, the top-performing product from Fairwinds was the CBD/CBN/THC 5:5:1 Deep Sleep Tincture, maintaining its number one rank with sales reaching 1872 units. The CBD/THC 5:1 Companion Savory Bacon Tincture climbed to the second position from its consistent fifth place in previous months, showing significant growth. The CBD/THC 1:1 Ratio Tincture, which had held the second rank, dropped to third place. A new entry, the CBD:THC 5:1 Companion Savory Bacon Tincture, secured the fourth position. The CBD/THC/CBN 10:2:10 Deeper Sleep Plus CBN Capsule ranked fifth, having re-entered the top five after missing the list in May.
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