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Aug-2025
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Overview
Market Insights Snapshot
Fairwinds has shown consistent performance in the Washington market, particularly in the Capsules category where it has maintained a steady rank of 2nd place from May to August 2025. This stability underscores its strong foothold and consumer trust in this segment. In the Tincture & Sublingual category, Fairwinds started as the top-ranked brand but experienced a slight dip to 2nd place in August, despite a notable increase in sales in July. This suggests a competitive landscape but also highlights Fairwinds' ability to drive significant sales volume. Meanwhile, the brand's performance in the Topical category has been stable, consistently ranking 4th, indicating a solid position but with room for growth.
In contrast, Fairwinds' presence in the Vapor Pens category in Washington has been less prominent, with rankings well outside the top 30, starting at 80th in May and slipping to 89th by August. This indicates a challenging market environment or perhaps a lesser focus from the brand in this category. The declining sales figures in this segment further reflect the need for strategic adjustments if Fairwinds aims to capture more market share. Overall, while Fairwinds excels in some categories, its performance in others suggests potential areas for strategic realignment and growth opportunities.
Competitive Landscape
In the Washington Tincture & Sublingual category, Fairwinds has consistently held a strong position, maintaining the number one rank from May to July 2025. However, in August 2025, Fairwinds experienced a slight dip, moving to the second position, overtaken by Green Revolution. This shift is notable as it marks a change in leadership within the category, with Green Revolution showing resilience by maintaining a close second place in previous months and eventually surpassing Fairwinds. Despite this, Fairwinds' sales figures from May to July indicate a positive growth trend, peaking in July before the decline in August. Meanwhile, Ceres consistently held the third position, indicating a stable but distant competition. This competitive dynamic suggests that while Fairwinds remains a dominant player, the market is competitive, and shifts in consumer preferences or strategic initiatives by competitors like Green Revolution can impact its standing.
Notable Products
In August 2025, the top-performing product for Fairwinds was the CBD/THC 5:1 Companion Savory Bacon 64x Tincture, maintaining its consistent first place ranking with sales reaching 1417 units. The CBD/CBN/THC 5:5:1 Deep Sleep Tincture secured the second position, showing stability from the previous month with 1046 units sold. The CBD/THC 5:1 Companion Savory Bacon 32x Tincture ranked third, experiencing a drop from second place in July, with a notable decrease in sales to 554 units. The CBD/THC/CBG 1:1:1 Flow Cream Deep Tissue Relief made its debut in the rankings at fourth place, indicating a strong entry into the market. The CBD Sativa Lifestyle Tincture maintained its fifth position, showing a slight decrease in sales figures from July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
