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Nov-2025
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Overview
Market Insights Snapshot
In the state of Washington, Fairwinds has consistently maintained strong performances across several product categories. Notably, in the Capsules category, Fairwinds has held a steady second-place ranking from August to November 2025, indicating a stable consumer base and robust market presence. Similarly, the brand has shown unwavering strength in the Tincture & Sublingual category, also securing the second spot throughout the same period. This consistency in top-tier rankings suggests that Fairwinds has successfully captured a significant share of the market in these categories, although there is room for growth in sales volumes, as seen by the slight decline from August to November.
Conversely, Fairwinds' performance in the Topical category in Washington has been less dynamic, maintaining a constant fourth-place ranking without any upward movement, which may indicate challenges in gaining additional market share. The Vapor Pens category presents a different narrative, where the brand's rankings fluctuated outside the top 30, peaking at 78th in November. This suggests a competitive market environment and potential areas for strategic improvement. While Fairwinds is not leading in every category, its consistent presence in the top rankings for Capsules and Tincture & Sublingual in Washington highlights its strengths and potential areas for targeted growth.
Competitive Landscape
In the Washington Tincture & Sublingual category, Fairwinds consistently holds the second rank from August to November 2025, indicating a stable position in the market. Despite this steadiness, Green Revolution maintains a lead, consistently ranking first with higher sales figures. Fairwinds' sales show a slight decline from August to September but recover slightly in October and November, suggesting a potential seasonal or promotional influence. Meanwhile, HiKu demonstrates notable upward momentum, climbing from fourth to third place by October, which could signal a rising competitive threat. Ceres experiences a decline in rank, dropping from third to fourth, which may alleviate some competitive pressure on Fairwinds. Overall, while Fairwinds maintains a strong position, the dynamics among competitors like HiKu suggest the need for strategic initiatives to safeguard its market share.
Notable Products
In November 2025, Fairwinds' top-performing product was the CBD/THC 5:1 Companion Savory Bacon 64x Tincture, maintaining its first-place rank consistently from August through November with a sales figure of 1151 units. The CBD/CBN/THC 5:5:1 Deep Sleep Tincture held the second position throughout the same period, indicating stable demand. The CBD/THC 5:1 Companion Savory Bacon 32x Tincture also demonstrated consistent performance, retaining the third rank each month. Notably, the CBD Sativa Lifestyle Tincture rose to fourth place from its initial fifth rank in October, showing a positive trend. Meanwhile, the CBD/THC 1:1 Ratio Tincture entered the rankings in September at fourth but slipped to fifth place by November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
