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Oct-2024
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Overview
Market Insights Snapshot
SnacMe's performance in the Edible category has shown some fluctuations across various states, with a notable presence in Washington in July 2024, where it ranked 35th. However, the absence of SnacMe from the top 30 rankings in subsequent months indicates a potential decline or increased competition within the market. This pattern suggests that while SnacMe had a momentary foothold, sustaining its position in the competitive edible market remains a challenge. The brand's ability to re-enter the top rankings in the future will depend on strategic adjustments and market conditions.
In terms of geographical performance, SnacMe's limited appearance in the rankings highlights both opportunities and challenges. The brand's lack of presence in other states' top 30 lists during the observed months could be seen as a missed opportunity to capture a broader audience. This absence might suggest a need for SnacMe to reassess its market strategies or consider expansion efforts to bolster its presence across more states. Understanding the dynamics of each regional market and tailoring offerings accordingly could be crucial for SnacMe's growth and sustained success in the competitive cannabis industry.
Competitive Landscape
In the Washington edible cannabis market, SnacMe has faced significant competitive challenges, particularly when compared to brands like Northwest Cannabis Solutions and Flav. SnacMe was ranked 35th in July 2024 but did not appear in the top 20 rankings for the subsequent months, indicating a struggle to maintain its market position. In contrast, Northwest Cannabis Solutions consistently held a steady rank around 34th, showing a gradual increase in sales from July to October 2024. Meanwhile, Flav maintained a stronger presence with a rank of 28th in both July and August before dropping out of the top 20, suggesting a temporary decline in market traction. These insights highlight the competitive pressures SnacMe faces in the Washington edible category, emphasizing the need for strategic initiatives to improve its market standing and sales performance.
Notable Products
In October 2024, SnacMe's Hybrid Double Loconut Oil 2-Pack (1000mg THC, 2oz) maintained its position as the top-performing product, continuing its streak from August and September, with sales reaching 181 units. The Indica Loconut Oil Infusions (500mg) saw a significant improvement, climbing to the third spot from fifth in September, with sales increasing to 104 units. Meanwhile, the Hybrid Loconut Oil (1000mg THC, 1oz) dropped to fourth place after holding second place in September, indicating a slight decline in popularity. The Pineapple Habanero Gummy Bombs 10-Pack (100mg) remained consistent, ranking fifth for the second consecutive month. Overall, the Topical category dominated the top positions, showcasing strong consumer preference for these products in October 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
