Market Insights Snapshot
In the edible category, SnacMe has shown a steady performance in Washington over the past few months. Although it hasn't made it into the top 20 brands, the ranking has remained fairly consistent, fluctuating slightly between 33rd and 32nd place from August to November 2023. Sales figures have also followed a similar pattern, with a slight increase noted in November. This suggests a stable demand for SnacMe's edibles in the Washington market, despite the brand not breaking into the top tier.
Contrastingly, in the topical category, SnacMe has been making significant strides in Washington. The brand has consistently improved its ranking from 16th place in August to 11th in November 2023, which is a commendable leap. This upward trend is also mirrored in the sales figures, with a noticeable jump in November. This indicates a growing popularity and market acceptance for SnacMe's topicals in Washington. The brand's upward trajectory in this category is worth keeping an eye on.
In the edible cannabis category within the state of Washington, SnacMe has been facing stiff competition from several brands. Notably, Northwest Cannabis Solutions, Flav, Sinners & Saints, and Hellavated have been consistently ranking higher than SnacMe from August to November 2023. However, SnacMe has shown a slight improvement in its ranking, moving from 33rd in August to 32nd in November. In terms of sales, SnacMe has been performing lower than its competitors, but there is a positive trend as sales have slightly increased from August to November. It's worth noting that the absence of a rank for any month indicates that the brand was not in the top 20 brands for the specified category and state that month.
In November 2023, SnacMe's top-performing product was the Blue Watermelon Gummy Bombs 10-Pack (100mg), maintaining its top position from the previous three months and selling 890 units. Following closely in second place was the Berries and Cream Gummy Bombs 10-Pack (100mg) with 879 units sold. Interestingly, the Peaches and Cream Gummy Bombs 10-Pack (100mg) reentered the rankings at third place after being unranked in September and October. The Candy Apple Gummy Bombs 10-Pack (100mg) and Dragon Berry Gummy Bombs 10-Pack (100mg) slipped to fourth and fifth place respectively. This shows a shift in consumer preference towards different flavors of SnacMe's Edible category products.