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Dec-2024
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Overview
Market Insights Snapshot
Luminous Botanicals has demonstrated a consistent presence in the Oregon market within the Tincture & Sublingual category. Throughout the last quarter of 2024, the brand maintained its position closely, ranking 12th in both September and October, before slightly dropping to 13th in November and December. This stability suggests a strong foothold in the market, although the slight decline towards the end of the year could indicate increasing competition or a shift in consumer preferences. The sales figures reflect a dip from October to November, which could be attributed to seasonal factors or market saturation, but a rebound in December suggests a positive response to any strategic adjustments made by the brand.
Interestingly, Luminous Botanicals did not appear in the top 30 rankings for any other state or category during this period, highlighting both a potential area for growth and a current limitation in their market reach. The absence from other rankings might be seen as a missed opportunity to expand their market presence beyond Oregon or to diversify their product offerings. This singular focus could be a strategic decision to dominate a niche market, but it also underscores the importance of exploring new avenues for growth to ensure long-term success and resilience against local market fluctuations.
Competitive Landscape
In the Oregon Tincture & Sublingual category, Luminous Botanicals has shown a steady presence, maintaining a consistent rank of 12th in September and October 2024, before slightly dropping to 13th in November and December 2024. This stability is notable given the fluctuations observed among competitors. For instance, THClear Co experienced a rank improvement from 13th in October to 8th in November, indicating a surge in popularity and sales. Meanwhile, Dr. Jolly's saw a decline from 5th in October to 11th by December, suggesting potential challenges in maintaining its earlier momentum. Medicine Farm and Sun God Medicinals also showed varying ranks, with Medicine Farm climbing from 15th in September to 12th in November, while Sun God Medicinals fluctuated between 12th and 14th. These dynamics highlight the competitive landscape in which Luminous Botanicals operates, emphasizing the need for strategic initiatives to enhance its market position amidst shifting consumer preferences and competitor movements.
Notable Products
In December 2024, the CBD:THC Sky Blend Tincture (75mg CBD, 675mg THC, 1oz, 30ml) emerged as the top-performing product for Luminous Botanicals, maintaining its number one rank from November with sales reaching 107 units. The CBD/THC 9:1 Earth Blend Tincture (675mg CBD, 75mg THC, 1oz) climbed to the second position, a significant improvement from its fifth-place rank in November. Tied for second, the CBD:THC Earth Blend Tincture (342mg CBD, 38.3mg THC, 15ml, 0.5oz) also advanced from fourth place the previous month. The CBD/THC 1:1 Meadow Blend Tincture (189mg CBD, 180mg THC, 15ml, 0.5oz) experienced a slight drop, moving from second to third place. Lastly, the CBD/THC 1:1 Meadow Blend Tincture (375mg CBD, 375mg THC, 30ml) re-entered the rankings at fourth place after being unranked in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
