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Sep-2025
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Overview
Market Insights Snapshot
Luminous Botanicals has demonstrated a fluctuating performance across its primary market, particularly in the Oregon tincture and sublingual category. In July 2025, the brand made a notable entry into the top 30, securing the 15th position. However, this was a brief appearance, as the brand did not maintain its ranking in subsequent months, indicating a potential challenge in sustaining market momentum. Such fluctuations suggest that while Luminous Botanicals has the capability to capture consumer interest, maintaining consistent sales and presence in the competitive Oregon market remains a challenge.
Despite the setback in August and September rankings, the initial entry into the top 15 in July is a testament to the brand's potential appeal and market penetration. This brief success could be leveraged as a strategic learning point for the brand to refine its market strategies. The absence from the top 30 in subsequent months highlights the need for a more robust approach to maintain and improve their standing in the Oregon market. Understanding the dynamics that led to their initial success and addressing the factors that contributed to their drop-off could be crucial for Luminous Botanicals moving forward.
Competitive Landscape
In the competitive landscape of Oregon's Tincture & Sublingual category, Luminous Botanicals has experienced fluctuating visibility, notably absent from the top 20 rankings in June, August, and September 2025, but making a brief appearance at rank 15 in July 2025. This suggests a struggle to maintain consistent market presence against competitors like Magic Number, which improved its rank from 16 to 13 from June to August, and Elysium Fields, which climbed from 12 to 10 in the same period. Meanwhile, Dr. Jolly's demonstrated a significant drop from rank 5 to 12 by September, indicating potential volatility in the market. The consistent presence of Bobsled Extracts in the top 10 during June and July further highlights the competitive pressure. These dynamics underscore the need for Luminous Botanicals to strategize effectively to regain and sustain a competitive edge in this evolving market.
Notable Products
In September 2025, the CBD/THC 1:1 Meadow Blend Tincture maintained its position as the top-selling product for Luminous Botanicals, with sales of 99 units. The CBD/THC 1:9 Dew Pleasure Oil rose to the second position, improving from its third-place rank in August. The CBD:THC Earth Blend Tincture secured the third spot, marking its return to the rankings after being unranked in August. The CBD:THC Sky Blend Tincture dropped to fourth place, while the CBD/THC 1:1 Dew Comfort Sensual Oil remained steady at fifth position. Overall, September saw some shifts in rankings, with notable performance from the Dew Pleasure Oil compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
