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Jul-2025
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Overview
Market Insights Snapshot
Luminous Botanicals has shown a consistent performance in the Tincture & Sublingual category within Oregon. The brand maintained its position at rank 11 for both April and May 2025, indicating a stable presence in the market. This consistency suggests a loyal customer base and possibly effective product offerings that resonate well with consumers in this category. However, the absence of rankings for June and July 2025 might imply that the brand fell out of the top 30 during these months, which could be a point of concern or an area for strategic improvement.
Despite the lack of rankings in the latter months, the sales figures from April to May show a positive trend, with an increase from $15,559 to $16,615. This upward trajectory in sales during the spring months is a promising sign, suggesting that Luminous Botanicals might be capitalizing on seasonal demand or effective marketing strategies. However, without the rankings for the subsequent months, it remains unclear whether this sales growth continued or if it faced challenges that impacted its standing. This scenario highlights the importance of maintaining momentum and adapting to market dynamics to sustain competitive positioning.
Competitive Landscape
In the competitive landscape of Oregon's Tincture & Sublingual category, Luminous Botanicals has shown a strong presence, maintaining an 11th rank in both April and May of 2025 before dropping out of the top 20 in subsequent months. This indicates a potential challenge in sustaining its market position amidst dynamic competition. Notably, Magic Number consistently hovered around the 15th rank, showing slight fluctuations but maintaining visibility in the top 20. Meanwhile, THClear Co emerged in June with a 12th rank, indicating a robust entry that could have contributed to Luminous Botanicals' drop in rank. Elysium Fields also maintained a presence in the top 20 during April and May, while Fruit Lust appeared in June with a 13th rank, further intensifying the competition. These shifts highlight the need for Luminous Botanicals to innovate and strategize effectively to reclaim and enhance its market position.
Notable Products
In July 2025, the top-performing product from Luminous Botanicals was the CBD/THC 1:1 Meadow Blend Tincture, which rose to the number one rank with sales reaching 77 units. The CBD:THC Earth Blend Tincture followed closely, climbing to the second position with a notable increase in sales compared to previous months. The CBD/THC 9:1 Earth Blend Tincture maintained its third-place ranking from June, despite a decrease in sales volume. The CBD:THC Sky Blend Tincture in both 15ml and 30ml sizes shared the third spot, showing consistent performance across the months. Overall, July saw significant shifts in rankings, with the Meadow Blend Tincture making a remarkable leap to the top.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
