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Apr-2025
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Overview
Market Insights Snapshot
In the state of Oregon, Luminous Botanicals has shown a consistent presence in the Tincture & Sublingual category. Starting the year 2025 ranked at 11th, the brand experienced a slight dip in February, moving to 12th place. However, March and April saw a recovery and stabilization as they climbed back to 9th position. This movement suggests a resilient performance amidst a competitive market landscape, indicating their ability to maintain relevance and appeal in the tincture and sublingual segment. The sales figures reflect a dynamic market engagement, with a notable increase from February to March, although there was a slight decline in April.
While Luminous Botanicals has maintained a stronghold in Oregon, their absence from the top 30 rankings in other states or provinces highlights areas for potential growth or strategic focus. The lack of presence in these markets could be seen as a missed opportunity, but it also presents a chance for expansion and increased brand visibility. The brand's performance in Oregon could serve as a blueprint for entering new markets, leveraging their strengths in the tincture and sublingual category to replicate success. This regional analysis underscores the importance of targeted strategies to enhance market penetration and brand recognition beyond their current geographic stronghold.
Competitive Landscape
In the competitive landscape of Oregon's Tincture & Sublingual category, Luminous Botanicals has shown resilience amidst fluctuating market dynamics. Over the first quarter of 2025, Luminous Botanicals improved its rank from 12th in February to 9th by March and maintained this position in April, indicating a positive trend in market presence. Despite this upward movement, Luminous Botanicals faces stiff competition from brands like Siskiyou Sungrown, which consistently held a top 7 position, and Crown B Alchemy, which climbed from 10th in January to 6th by April. Meanwhile, Bobsled Extracts experienced a decline, dropping from 4th in January to 11th by April, which could present an opportunity for Luminous Botanicals to capture more market share. The data suggests that while Luminous Botanicals is making strides, continuous strategic efforts are needed to compete with the higher-ranked brands and sustain its growth trajectory.
Notable Products
In April 2025, the top-performing product from Luminous Botanicals was the CBD/THC 9:1 Earth Blend Tincture, maintaining its leading position from March with sales of 245 units. The CBD:THC Sky Blend Tincture (75mg CBD, 675mg THC, 1oz, 30ml) moved up to second place, despite a drop in sales from the previous month. The CBD:THC Sky Blend Tincture (40mg CBD, 340mg THC, 15ml, 0.5oz) re-entered the rankings at third place, showing a significant recovery in sales. The CBD/THC 1:1 Meadow Blend Tincture (375mg CBD, 375mg THC, 30ml) remained steady in fourth place, with a slight increase in sales. Meanwhile, the CBD/THC 1:1 Meadow Blend Tincture (189mg CBD, 180mg THC, 15ml, 0.5oz) dropped to fifth place, reflecting a decrease in consumer demand compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
