Market Insights Snapshot
In the Beverage category, Oregon-based Luminous Botanicals has seen some fluctuations in its rankings over the observed period. Starting from a rank of 24 in July 2023, it slightly improved to 23 in September, before falling to 27 in October. This downward movement in rank is indicative of a challenging market environment or increased competition. The brand's sales also reflect this trend, with a notable dip observed in October 2023.
However, in the categories of Tincture & Sublingual and Topical, Luminous Botanicals has maintained a steady presence within the top 10 brands in Oregon. In the Tincture & Sublingual category, it held a rank between 7 and 10 during the period, showing consistency despite a slight dip in September. The Topical category saw an improvement in rank, moving from 9 in July to 7 in October. This upward trend suggests a positive acceptance and preference for Luminous Botanicals' products in these categories within the state.
In the Tincture & Sublingual category for Oregon, Luminous Botanicals has seen a fluctuation in its rank over the months of July to October 2023. The brand started at rank 7 in July, moved to rank 8 in August, dropped to rank 10 in September, and then rebounded back to rank 8 in October. This indicates a certain level of volatility in its market position. When compared to its competitors, it's observed that Medicine Farm Botanicals has consistently maintained a higher rank, while Farmer's Friend Extracts has seen a steady decline in rank, despite starting at a much higher position. Bobsled Extracts has generally held a higher rank than Luminous Botanicals, while Sun God Medicinals has been a close competitor, with its rank closely mirroring that of Luminous Botanicals. The sales trends for these brands reflect their ranking trends, indicating a strong correlation between rank and sales in this category.
In October 2023, Luminous Botanicals' top-performing product was the 'CBD/THC 9:1 Earth Blend Tincture (675mg CBD, 75mg THC, 1oz)', maintaining its position from previous months. Following closely was the 'CBD/THC 1:1 Meadow Blend Tincture (189mg CBD, 180mg THC, 15ml, 0.5oz)', climbing from the 4th position in September to the 2nd in October. The 'CBD/THC 1:1 Meadow Blend Tincture (375mg CBD, 375mg THC,30ml)' also showed a significant improvement, moving from the 5th spot in September to the 3rd in October. Interestingly, the 'Earth Blend Tincture (18mg CBD, 2mg THC, 0.8ml)' dropped to 4th place in October, after being 3rd in August. A new entrant in the top 5 was the 'CBD/THC 1:1 Dew Comfort Sensual Oil (125mg THC, 125mg CBD 10ml)', making its debut at the 4th position with sales figures reaching 120 units.