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Dec-2025
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Overview
Market Insights Snapshot
Luminous Botanicals has shown a consistent presence in the Tincture & Sublingual category in Oregon. Over the last few months of 2025, the brand maintained a steady ranking, fluctuating slightly but remaining within the top 12. In September and October, they held the 11th position, demonstrating stability in their market performance. However, in November, they improved their standing to 10th place, indicating a positive reception of their products during that period. By December, they slipped back to 12th, which suggests a slight decrease in market traction or increased competition. Notably, the sales figures in November reflect a peak, indicating a significant uptick in consumer demand or successful promotional efforts during that month.
The performance of Luminous Botanicals in Oregon is notable, especially considering their consistent presence in the top ranks of the Tincture & Sublingual category. This consistency suggests a loyal customer base and effective market strategies. However, the absence of their ranking in any other state or province highlights a potential area for growth and expansion. The lack of presence in other markets could be interpreted as either a strategic focus on Oregon or a missed opportunity to capture a broader audience. As they navigate the competitive landscape, their ability to maintain or improve their position in Oregon while exploring new markets could be crucial for future growth.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in Oregon, Luminous Botanicals has experienced fluctuating rankings from September to December 2025. Despite a consistent presence in the top 20, Luminous Botanicals maintained its rank at 11th in September and October, improved slightly to 10th in November, but then dropped to 12th in December. This indicates a competitive pressure from brands like Peak Extracts, which consistently ranked higher, although its sales showed a downward trend from September to December. Meanwhile, Magic Number demonstrated a volatile performance, with a significant leap to 6th place in October before dropping to 13th in November, suggesting potential opportunities for Luminous Botanicals to capitalize on its competitors' inconsistencies. Additionally, Fruit Lust showed a steady climb from 16th in October to 11th in December, posing a rising challenge. The overall sales trajectory for Luminous Botanicals, with a notable increase in November, suggests resilience and potential for growth amidst a dynamic market.
Notable Products
In December 2025, the top-performing product from Luminous Botanicals was the CBD/THC 9:1 Earth Blend Tincture (675mg CBD, 75mg THC, 1oz), which rose to the first rank with notable sales of 107 units. The CBD/THC 1:1 Meadow Blend Tincture (375mg CBD, 375mg THC, 30ml) came in second, experiencing a drop from its previous first-place position in November. The CBD/THC 1:1 Meadow Blend Tincture (189mg CBD, 180mg THC, 15ml, 0.5oz) maintained a strong presence, ranking third, although it slipped from its second position in November. The CBD:THC Sky Blend Tincture (75mg CBD, 675mg THC, 1oz, 30ml) held steady at third place in both November and December. Lastly, the CBD:THC Sky Blend Tincture (40mg CBD, 340mg THC, 15ml, 0.5oz) improved slightly to fourth place, up from fifth in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
