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Apr-2024
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Overview
Market Insights Snapshot
In the competitive Oregon market, Crown B Alchemy has shown a notable performance in the Beverage category, maintaining a strong presence among the top five brands from January to April 2024. Starting the year at a rank of 5 in January, the brand saw a slight improvement in February and March, moving up to rank 4, before slightly dipping back to rank 5 in April. This fluctuation in rankings, coupled with a steady increase in sales from January ($120,100) to March ($177,374), before a slight decrease in April ($157,860), suggests a resilient demand for their Beverage products despite the competitive landscape. However, the slight drop in April could indicate a need for strategic adjustments to sustain growth.
On the other hand, Crown B Alchemy's venture into the Tincture & Sublingual category in Oregon presents a different narrative. The brand did not appear in the top 30 rankings for this category until March 2024, debuting at rank 14, and then slipping to rank 15 in April. Although the entry into the rankings is a positive sign of the brand's expansion and consumer interest in their Tincture & Sublingual products, the subsequent drop suggests challenges in maintaining its initial momentum. This performance highlights the brand's potential to grow in this category, but it also underscores the competitive pressures and the need for targeted strategies to improve or stabilize their market position.
Competitive Landscape
In the competitive landscape of the beverage category in Oregon, Crown B Alchemy has shown notable fluctuations in rank and sales over the recent months. Initially ranked 5th in January 2024, it experienced a positive shift to 4th place in February and March, before slightly dropping back to 5th in April. This fluctuation in ranking is reflective of its sales performance, which saw an impressive increase from January to March, suggesting a growing consumer interest or successful marketing efforts during this period. However, despite this growth, Crown B Alchemy still trails behind leading competitors such as Mule Extracts, consistently holding the 3rd rank with higher sales figures throughout the same period. Other notable competitors include Hapy Kitchen, which also maintained a steady performance, and Herban Tribe and Fruit Lust, both of which Crown B Alchemy managed to outperform in terms of sales and rank. The data suggests a competitive but volatile market for Crown B Alchemy, with opportunities to capitalize on its growth momentum to secure a stronger position within Oregon's beverage category.
Notable Products
In April 2024, Crown B Alchemy's top-selling product was the Blackberry Tincture (250mg THC, 2oz), ranking first with sales of 712 units. Following closely behind was the Cannabull - Mango Syrup (250mg THC, 2oz) at second place, a product that held the top spot in March. The Cannabull - Green Apple Nano Syrup (1000mg THC, 4oz) secured the third rank, showing a consistent performance from the previous month. The Cannabull - Blue Raspberry Syrup (500mg) moved up to the fourth place, indicating a positive shift in its sales trajectory. Notably, the Cannabull - Blackberry Nano Syrup (500mg) made its way into the top five, marking its debut in the rankings.
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