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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Beverage held 54.40% share with year-over-year down 22.25% and month-over-month down 7.88%, while Tincture & Sublingual rose to 26.68% share with year-over-year up 15.32% and month-over-month up 17.99%. Edible expanded to 18.91% share with year-over-year up 62.00% and month-over-month up 0.28%, against an overall brand sales year-over-year change of -4.56% and a 24-month change of -0.18%. Average price fell 9.99% year-over-year to $22.51, with category price points diverging (Beverage at 35.70 and Edible at 8.60), which, combined with May 2026 mix shifts, implies the brand is migrating volume from higher-priced Beverage into faster-growing, lower-priced or mid-priced formats. In Oregon Beverage, the brand sat at rank 5, and with Beverage volume declining 7.88% month-over-month while Tincture & Sublingual climbed 17.99% month-over-month, the thesis is that rank stability now depends more on mix reweighting than on Beverage recovery.
The category rotation toward Tincture & Sublingual (+15.32% year-over-year) and Edible (+62.00% year-over-year), alongside Beverage contraction (-22.25% year-over-year), positions Crown B Alchemy to pursue share via breadth rather than depth in a single format, particularly as May 2026 average price compression of 9.99% year-over-year widens the accessible buyer base. With Beverage still the plurality at 54.40% but losing momentum versus a 17.99% month-over-month gain in Tincture & Sublingual and a 0.28% month-over-month uptick in Edible, the implication is that short-term growth will favor channels where dosing precision and value baskets dominate over premium Beverage price points. Given a rank of 5 in Oregon Beverage and a 7.88% month-over-month Beverage decline, the strategic takeaway is to defend Beverage rank while leaning into Tincture & Sublingual’s double-digit month-over-month velocity to stabilize total sales against the brand’s -4.56% year-over-year baseline.
Competitive Landscape
Crown B Alchemy sits at #5 in OR Beverage for May 2026, unchanged YoY from #5, with its three-month position also steady at #5, while its historical peak was #3 in July 2024; in contrast, Mary Jones climbed from #4 to #3 with a 49.3% YoY sales increase and Mule Extracts slid from #3 to #4 alongside a 14.1% YoY decline, and category leader Magic Number held #1 with a 9.9% YoY lift while Keef Cola stayed at #2 amid a 16.9% YoY drop; the pattern implies Crown B Alchemy’s flat rank masks a tightening gap where upward mobility now depends on outpacing #4’s decline and countering #3’s acceleration.
Notable Products
Pineapple Gummies 2-Pack (100mg) set the tone with a -16.9% month-over-month drop to rank 3, while Green Apple Gummies 2-Pack (100mg) also contracted by -12.6% at rank 4. In contrast, Blackberry Gummies 2-Pack (100mg) rose 28.7% to rank 2, and CBD/THC/CBG 1:1:1 Moonlight Serenade Gummies 2-Pack (100mg CBD, 100mg THC, 100mg CBN) inched up 5.7% while holding rank 1. With six of the top ten in the Edible family, the mix tilts toward gummies even as select flavors retrench, implying the brand is consolidating leadership around a few flagship SKUs rather than broad-based flavor expansion.
Across formats, Cannabull - Mango Nano Syrup (1000mg THC, 4oz) surged 46.1% to rank 6, whereas Cannabull Moonligh Serenade - CBD/THC/CBN 1:1:1 Marionberry Syrup (200mg CBD, 200mg THC, 200mg CBN, 4fl oz) fell -29.7% at rank 7, and Cannabull - Blackberry Nano Syrup (1000mg THC, 4oz) edged up 2.6% at rank 10. The lone new entrant effect is muted as Cannabull - Green Apple Tincture (1000mg THC, 1g) sits at rank 9 without a prior-month baseline, while beverage volatility brackets the portfolio’s steadier gummy core. This pattern implies Crown B Alchemy is using beverages as opportunistic volume swings around a stable Edible base, prioritizing depth in top gummy SKUs over format diversification.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
