Market Insights Snapshot
In the Oregon market, Crown B Alchemy has shown consistent performance in the Beverage category, maintaining a rank of 5th from August to November 2023. This consistency is mirrored in their sales, which have shown a generally upward trend over this period, with a slight dip in November. However, the brand's continued presence in the top 5 brands for this category suggests a strong foothold and a loyal consumer base. It's worth noting that the specifics of sales data will not be disclosed here, but the directional movement is certainly positive.
On the other hand, Crown B Alchemy's performance in the Tincture & Sublingual category in Oregon shows a different story. The brand's ranking has seen a slight drop, moving from 15th place in August to 19th place in November 2023. This downward movement in rankings could be a cause for concern, as it may indicate the brand is losing ground to competitors in this category. The sales in this category also experienced a significant drop in November, reinforcing the notion of a challenging market environment for Crown B Alchemy in the Tincture & Sublingual category.
In the Beverage category within the Oregon market, Crown B Alchemy has maintained a consistent 5th rank from August to November 2023. This stability in rank, however, masks a significant increase in sales over the same period, indicating a growing consumer base. Crown B Alchemy's primary competitors include Hapy Kitchen, Mule Extracts, High Desert Pure, and Herban Tribe. Notably, Hapy Kitchen and Mule Extracts, despite their higher ranks, have seen a decrease in sales over the same period, suggesting a potential opportunity for Crown B Alchemy to climb in rank. High Desert Pure, on the other hand, has moved up in rank and increased sales, while Herban Tribe has seen a decrease in both rank and sales. These trends highlight the dynamic nature of the Beverage category in the Oregon market and the potential for Crown B Alchemy to capitalize on its growing sales.
In November 2023, the top-performing products from Crown B Alchemy were led by Cannabull - Mango Syrup (250mg THC, 2oz) which sold 675 units. Following closely in second place was Cannabull - Green Apple Nano Syrup (1000mg THC, 4oz) with 371 units sold. The third position was taken by Cannabull - Blue Raspberry Syrup (500mg), which sold fewer units than the top two. Notably, the Mango Syrup rose from the 5th position in September to the top spot in November, showing a significant increase in popularity. On the other hand, the Green Apple Nano Syrup maintained a consistent performance, ranking second in all the months from August to November.