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Apr-2024
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Overview
Market Insights Snapshot
In the competitive cannabis market of Oregon, Siskiyou Sungrown has shown a varied performance across different product categories, signaling a mixed bag of successes and areas for improvement. In the Concentrates category, the brand experienced a gradual decline in rankings from January to April 2024, starting at 41st and slipping to 44th. This downward trend, although slight, indicates that Siskiyou Sungrown might be facing stiff competition or changing consumer preferences in the concentrates segment. Despite this, their sales numbers, starting at $37,291 in January and slightly decreasing over the months to $34,548 in April, suggest a relatively stable demand for their concentrates. This stability in sales despite the drop in rankings could imply that while they might not be expanding their market share, they have a loyal customer base keeping the sales figures consistent.
On a more positive note, Siskiyou Sungrown's performance in the Tincture & Sublingual category tells a different story. Initially ranked 5th in January and February 2024, the brand saw a slight decrease to 8th in March and further to 10th in April. Despite the decline in rankings, being in the top 10 for this category is commendable and indicates a strong presence in the Oregon market. The sales figures in this category started at $49,296 in January, with a noticeable drop to $30,870 by April. This decline in sales might reflect the overall market dynamics or specific challenges faced by the brand in maintaining its earlier sales momentum. However, consistently ranking in the top 10 suggests that Siskiyou Sungrown's Tincture & Sublingual products remain among the preferred choices for consumers in Oregon, underscoring the brand's strength in this category despite the observed challenges.
Competitive Landscape
In the competitive landscape of the concentrates category in Oregon, Siskiyou Sungrown has experienced a slight fluctuation in its ranking over the recent months, moving from 41st in January to 44th in April 2024. This indicates a challenging environment for Siskiyou Sungrown, especially when compared to its competitors. Notably, Killa Beez has shown remarkable improvement, jumping from 79th in January to 40th in April, surpassing Siskiyou Sungrown in rank and demonstrating significant sales growth. On the other hand, Culture Farms, despite a slight drop to 48th in April, maintained higher sales figures than Siskiyou Sungrown throughout the period. Meanwhile, Self Made Farm and Elysium Fields have had varying degrees of sales and rankings, with Self Made Farm notably rebounding to 42nd in April, indicating a volatile market. These dynamics suggest that while Siskiyou Sungrown has maintained a relatively stable position, the brand faces stiff competition and must strategize to enhance its market standing amidst these fluctuations.
Notable Products
In April 2024, Siskiyou Sungrown's top-selling product remained the CBD/THC 1:1 MCT Peppermint Tincture (350mg CBD, 350mg THC) within the Tincture & Sublingual category, marking its fourth consecutive month at the top with 698 units sold. Following closely, the CBD/THC 1:1 RSO Syringe (1g) from the Concentrates category secured the second position, maintaining its rank from the previous months. Notably, the THC Cannabis Oil RSO (1g) saw a positive shift, moving up to the third rank in April from its previous fourth position in March, showcasing an increase in consumer preference. The THC RSO (1g) also in the Concentrates category, adjusted to the fourth position after being ranked third in February and fifth in March, indicating fluctuating sales performance. The entry of the Royal Highness THC Cannabis Oil Dripper (1g) into the market saw it directly entering the rankings at fifth position, highlighting a promising start for new products in the lineup.
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