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Aug-2024
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Overview
Market Insights Snapshot
Manzanita Naturals has shown a consistent performance in the California market, particularly in the Beverage category. Over the past few months, the brand has maintained a strong presence, with rankings fluctuating slightly but staying within the top 6. In May 2024, they were ranked 5th, and despite a brief dip to 6th in June, they climbed back to 4th place by July and maintained that position in August. This steady improvement is complemented by a clear upward trend in sales, peaking at $284,006 in July before a slight dip to $275,774 in August. This indicates a robust and growing demand for their beverage products in California.
Conversely, Manzanita Naturals' performance in the Pre-Roll category in California has been less impressive. The brand did not rank within the top 30 for May and June, indicating a weaker market presence in this category. By July and August, their rankings were 97th and 98th, respectively, which suggests minimal market penetration and potentially a need for strategic adjustments. This stark contrast between their performance in the Beverage and Pre-Roll categories highlights the brand's strengths and areas for potential growth, offering valuable insights into their market dynamics.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, Manzanita Naturals has demonstrated notable resilience and growth. Over the span from May to August 2024, Manzanita Naturals experienced fluctuations in its rank, starting at 5th place, briefly dropping to 6th in June, and then climbing back to 4th place by July and maintaining that position in August. This upward trend in rank is indicative of a positive reception and increasing consumer demand, as reflected in their sales growth from $247,509 in May to $275,774 in August. However, competitors such as CANN Social Tonics and Uncle Arnie's have maintained higher ranks consistently, with CANN Social Tonics holding steady at 3rd place and Uncle Arnie's firmly in 2nd place throughout the same period. Meanwhile, Not Your Father's Root Beer showed a significant rise in June, moving from 8th to 5th place, but did not surpass Manzanita Naturals in subsequent months. Another competitor, Almora Farms, showed a less stable performance, fluctuating between 6th and 8th place. These dynamics suggest that while Manzanita Naturals is on an upward trajectory, it faces stiff competition from well-established brands, necessitating strategic marketing and product innovation to further improve its market position.
Notable Products
In August 2024, the top-performing product for Manzanita Naturals was Kwik Zzz's - Indica Kushberry Shot (100mg) with sales of 8545 units, maintaining its first-place ranking for four consecutive months. Kwik Ease - Sativa Strawberry Haze Shot (100mg THC, 2oz) held the second position consistently, with sales of 7124 units in August. Kwik Ease - Hybrid Pineapple Express THC Shot (100mg THC, 2oz) remained in third place, showing steady performance. The Fizz - Orange Cola (10mg) also retained its fourth position, although its sales dipped to 3334 units from July. Kwik Ease - Strawberry Lemonade (100mg THC, 12oz) re-entered the rankings in fifth place with 2324 units sold, after being unranked in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
