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Oct-2025
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Overview
Market Insights Snapshot
Manzanita Naturals has shown a consistent performance in the California beverage category over the past few months. The brand maintained a steady presence in the top 10, ranking 6th in July 2025 and improving slightly to 5th from August through October 2025. This stability in ranking indicates a strong foothold in the highly competitive California market. Notably, the brand's sales figures in October 2025 showed a significant increase compared to previous months, suggesting a positive growth trajectory and possibly successful marketing or product strategies that resonated well with consumers.
Despite this strong performance in California, Manzanita Naturals did not appear in the top 30 rankings for any other state or province in the beverage category. This absence highlights both a potential area for growth and a current limitation in their market reach. The brand's focus seems heavily concentrated in California, which could be a strategic decision or a reflection of the challenges in scaling operations or brand recognition in other regions. This presents an intriguing opportunity for Manzanita Naturals to explore expansion strategies and tap into new markets, potentially leveraging their success in California as a blueprint for growth elsewhere.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, Manzanita Naturals has maintained a stable position, consistently ranking fifth from August to October 2025, after a slight improvement from sixth place in July. This stability is noteworthy given the fluctuating performances of other brands. For instance, CANN Social Tonics experienced a significant drop in rank and sales during the summer months, only to recover slightly in October, yet still trailing behind Manzanita Naturals. Meanwhile, Pabst Labs consistently held the fourth position, with sales figures marginally higher than Manzanita Naturals, indicating a close competition. Almora Farms also exhibited a stable performance, ranking just below Manzanita Naturals, which suggests a tight race in the mid-tier segment of the market. However, Not Your Father's Root Beer dominated the top ranks with substantial sales, highlighting a significant gap between the top three brands and the rest of the market. This competitive analysis underscores the resilience of Manzanita Naturals in maintaining its market position amidst dynamic shifts among its competitors.
Notable Products
In October 2025, Kwik Zzz's - Indica Kushberry Shot (100mg) maintained its position as the top-selling product from Manzanita Naturals, continuing its streak as the number one ranked item since July, with sales reaching 5246 units. Kwik Ease - Sativa Strawberry Haze Shot (100mg THC, 2oz) also held steady in the second position, showing a consistent performance across the months. The Fizz - Classic Cola (100mg THC, 12oz) rose to the third position from fourth in September, indicating an upward trend in popularity. Kwik Ease - Hybrid Pineapple Express THC Shot (100mg THC, 2oz) remained in fourth place, showing stable sales figures. Notably, The Fizz - Ganja Blast Soda (100mg THC, 12oz) re-entered the rankings at fifth place after being unranked in September, suggesting a renewed interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
