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Dec-2025
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Overview
Market Insights Snapshot
Manzanita Naturals has shown a consistent performance in the California market, particularly within the beverage category. Over the final quarter of 2025, the brand maintained a strong presence, with its ranking oscillating between fourth and sixth place. This indicates a solid foothold in the competitive Californian beverage market. Notably, the brand's sales figures reflect a positive trend, with an increase from October to December, peaking at over $416,000 in December. This growth suggests an effective market strategy and a growing consumer base in California, although there is room for improvement to consistently stay in the top five.
Interestingly, Manzanita Naturals did not appear in the top 30 rankings in any other states or provinces during this period, highlighting a concentrated success in California but also pointing to potential opportunities for expansion. The absence in other markets could be seen as a limitation in their current distribution strategy or brand recognition outside of California. This presents a dual narrative of strong regional success contrasted with untapped potential in broader markets. Understanding the brand's strategy for growth beyond California could provide insights into their future trajectory and market penetration goals.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, Manzanita Naturals has experienced notable fluctuations in its ranking from September to December 2025. Starting at 5th place in September, the brand improved to 4th in October, then dipped to 6th in November before climbing back to 5th in December. This dynamic shift highlights the competitive pressure from brands like Pabst Labs, which consistently held the 4th position, and Not Your Father's Root Beer, which maintained a strong 3rd place throughout the period. Despite these challenges, Manzanita Naturals showed a positive trend in sales, with December figures surpassing those in September, indicating resilience and potential growth. Meanwhile, CANN Social Tonics and Almora Farms remained close competitors, with CANN Social Tonics improving its sales significantly, although it stayed at 7th place in the rankings. These insights suggest that while Manzanita Naturals faces stiff competition, its ability to rebound in rankings and increase sales positions it as a formidable player in the market.
Notable Products
In December 2025, Manzanita Naturals' top-performing product was Kwik Zzz's - Indica Kushberry Shot (100mg), maintaining its first-place ranking from previous months with an impressive sales figure of 7117 units. Following closely, Kwik Ease - Sativa Strawberry Haze Shot (100mg THC, 2oz) also retained its consistent second-place position, showcasing a stable demand. Kwik Ease - Hybrid Pineapple Express THC Shot (100mg THC, 2oz) held steady in third place, indicating strong brand loyalty across these top three Beverage products. Notably, The Fizz - Strawberry Sparkling Water (10mg THC, 12oz) made a significant leap to fourth place from its previous absence in the rankings, highlighting its growing popularity. Completing the top five, The Fizz - Ganja Blast Soda (100mg THC, 12oz) reappeared in the rankings, securing the fifth spot and demonstrating a resurgence in consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
