Market Insights Snapshot
Manzanita Naturals, a renowned cannabis brand, has been performing impressively in the Beverages category in California. Over a span of four months from August to November 2023, the brand has consistently ranked within the top 10, indicating its strong presence in the market. In August 2023, Manzanita Naturals was the 10th most popular brand in the category, but it quickly climbed up the ranks to secure the 7th position in both October and November. This upward movement in rankings is a testament to the brand's growing popularity among consumers in California.
The sales data also reflects a positive trend for Manzanita Naturals. From August to October 2023, there was a steady increase in sales, indicating a growing demand for the brand's products. While there was a slight dip in sales in November, the brand maintained its 7th rank, demonstrating a stable customer base. It's worth noting that the exact sales figures are not disclosed here, but the overall trend suggests that Manzanita Naturals is a strong contender in the Beverages category in California's cannabis market.
In the California Beverage category, Manzanita Naturals has shown a consistent upward trend in rank from August to November 2023, moving from 10th to 7th place. This positive trajectory indicates a growing market presence, outpacing competitors like Cannalean who moved from 13th to 9th place in the same period. However, Manzanita Naturals still trails behind brands such as Keef Cola, Lagunitas, and Pabst Labs, who maintained higher ranks throughout this period. Notably, Lagunitas experienced a drop in rank from 4th to 6th place from October to November, indicating a potential opportunity for Manzanita Naturals to further improve its position in the market.
In November 2023, Manzanita Naturals' top-performing product was the Kwik Zzz's - Indica Kushberry Shot (100mg) with sales reaching 9538 units. This beverage maintained its top rank from previous months. The second best-selling product was Kwik Ease - Sativa Strawberry Haze Shot (100mg), which also preserved its rank, selling 5325 units. The third-ranking product was Kwik Ease - Hybrid Pineapple Express THC Shot (100mg) with 4022 units sold. The newly introduced Kwik Ease - Strawberry Lemonade (100mg THC, 12oz) emerged as the fourth top-selling product, while The Fizz- Orange Cola (10mg) dropped from fourth to fifth rank.