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Jul-2025
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Overview
Market Insights Snapshot
Manzanita Naturals has demonstrated a consistent performance in the California beverage category, maintaining a strong presence in the top five rankings over the past few months. Despite a slight dip from fourth to fifth place in July 2025, the brand has shown resilience in a competitive market. The sales figures reflect a downward trend from April to July 2025, with a notable decrease from $384,349 in April to $326,446 in July. This movement suggests a potential challenge in maintaining their market share, though their consistent ranking indicates a solid consumer base and strong brand recognition in the state.
Interestingly, Manzanita Naturals did not appear in the top 30 rankings for any other state or category during this period, which highlights both an opportunity and a challenge for the brand. While their focused success in the California beverage market is commendable, expanding their reach and establishing a foothold in other states could be crucial for future growth. The absence from other rankings suggests that either the brand has yet to penetrate these markets or they face stiff competition that limits their visibility. This situation presents an intriguing dynamic for Manzanita Naturals as they navigate the complexities of expanding their market presence beyond California.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, Manzanita Naturals has experienced a slight shift in its ranking over the past few months. Initially holding a steady 4th place from April to June 2025, the brand slipped to 5th place in July 2025. This change can be attributed to the consistent performance of Not Your Father's Root Beer, which maintained its 3rd place ranking throughout the period, and the upward movement of Pabst Labs, which climbed from 6th in April to 4th in July. Despite this, Manzanita Naturals continues to outperform CANN Social Tonics, which remained in 7th place from May to July, and Almora Farms, which held the 6th spot consistently. The competitive dynamics indicate a challenging environment where maintaining a top position requires continuous innovation and marketing efforts to counteract the aggressive strategies of close competitors.
Notable Products
In July 2025, the top-performing product for Manzanita Naturals was Kwik Zzz's - Indica Kushberry Shot (100mg), maintaining its consistent first-place ranking since April despite a decrease in sales to 5695 units. Kwik Ease - Sativa Strawberry Haze Shot (100mg THC, 2oz) climbed back to the second position after slipping to third in June, indicating strong consumer preference. The Fizz - Strawberry Sparkling Water (10mg) showed a notable rise, moving from fourth in June to third in July, reflecting its growing popularity. Meanwhile, Kwik Ease - Hybrid Pineapple Express THC Shot (100mg THC, 2oz) saw a decline, dropping from second in June to fourth in July. Lastly, The Fizz - Classic Cola (100mg THC, 12oz) maintained its fifth-place position consistently from April through July, demonstrating steady sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
