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Sep-2025
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Overview
Market Insights Snapshot
Manzanita Naturals has shown consistent performance within the Beverage category in California. Over the summer months of 2025, the brand maintained a steady presence in the top 5, starting at rank 4 in June and moving to rank 5 from July through September. While this slight drop in ranking might seem concerning, it is important to note that maintaining a top 5 position in a competitive market like California is a testament to their strong brand presence and consumer loyalty. Despite a minor decrease in sales from June to September, the brand has managed to sustain its market position, indicating a stable demand for its products.
Interestingly, Manzanita Naturals does not appear in the top 30 rankings in any other states or provinces, which could be seen as a limitation in their market reach or an opportunity for expansion. The absence of rankings outside of California highlights a potential area for growth if the brand chooses to expand its distribution footprint. Focusing on strategic markets beyond California could provide Manzanita Naturals with new revenue streams and enhance its brand recognition across a broader geographical area. The brand's ability to maintain a strong position in California might serve as a solid foundation for exploring such opportunities in the future.
Competitive Landscape
In the competitive California cannabis beverage market, Manzanita Naturals has maintained a steady presence, consistently ranking 5th from July to September 2025 after a slight drop from 4th place in June. This stability in rank, despite a gradual decline in sales from June's peak, suggests resilience against competitors like Pabst Labs, which has slightly outperformed Manzanita Naturals by climbing to 4th place with increasing sales. Meanwhile, Not Your Father's Root Beer has maintained a strong hold on the 3rd position with significantly higher sales figures, indicating a robust market presence. Lagunitas and Almora Farms trail behind, with Lagunitas showing a slight upward trend in rank from 8th to 7th, yet still not posing a significant threat to Manzanita Naturals' position. This competitive landscape highlights the importance for Manzanita Naturals to innovate and strategize to regain its previous rank and counteract the sales decline.
Notable Products
In September 2025, Kwik Zzz's - Indica Kushberry Shot (100mg) maintained its top position as the leading product from Manzanita Naturals, with sales reaching 5059 units. Kwik Ease - Sativa Strawberry Haze Shot (100mg THC, 2oz) held steady at the second rank, continuing its strong performance from the previous month. Kwik Ease - Hybrid Pineapple Express THC Shot (100mg THC, 2oz) ranked third, showing a consistent presence in the top three despite a minor fluctuation in July. The Fizz - Classic Cola (100mg THC, 12oz) remained fourth, while The Fizz - Orange Cola (10mg THC, 12oz) entered the rankings at fifth place for the first time. Overall, the top products from Manzanita Naturals demonstrated stable sales figures with minimal changes in their rankings from earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
