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Jun-2024
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Overview
Market Insights Snapshot
Not Your Father's Root Beer has demonstrated notable performance in the Beverage category across various states, with particular success in California. In California, the brand maintained a steady rank of 9th place from March to May 2024, before climbing to 6th place in June 2024. This upward movement suggests a growing consumer preference and market penetration in the state. The consistent ranking within the top 10 highlights the brand's strong foothold in the competitive Beverage category, with a significant sales increase observed between May and June 2024, indicating robust demand and effective market strategies.
However, it is important to note that Not Your Father's Root Beer did not appear in the top 30 brands in certain other states and categories during the same period, which could be seen as a potential area for improvement. The absence from these rankings might suggest limited market presence or lower consumer interest in those regions. Understanding the factors behind these disparities could provide valuable insights for the brand's future growth strategies. Overall, while the brand shows promising performance in key markets like California, there is room for expansion and increased visibility in other states.
Competitive Landscape
In the highly competitive cannabis beverage market in California, Not Your Father's Root Beer has shown a notable upward trend in recent months. Despite maintaining a consistent 9th rank from March to May 2024, the brand made a significant leap to 6th place in June 2024. This improvement in rank is particularly impressive given the competitive landscape, where brands like Pabst Labs and Manzanita Naturals have consistently held top positions. For instance, Pabst Labs maintained a strong 4th place in June 2024, while Manzanita Naturals hovered around 4th to 6th place during the same period. Meanwhile, Canna-Lean, another close competitor, fluctuated between 5th and 8th place. The upward trajectory of Not Your Father's Root Beer in June 2024 suggests a growing consumer preference and effective marketing strategies, positioning it as a rising star in the California cannabis beverage market.
Notable Products
In June 2024, the top-performing product for Not Your Father's Root Beer was Root Beer Soda (100mg), maintaining its rank at number one with impressive sales of 18,477 units. Alpine Splash Soda (100mg) held steady at the second position, reflecting consistent consumer preference. Root Beer Soda (10mg) continued to rank third, although its sales saw a slight decrease. Notably, the rankings for these products have remained unchanged from March through June 2024, indicating strong and stable market performance. These consistent rankings highlight the sustained popularity of Not Your Father's Root Beer beverages over the past few months.
Top Selling Cannabis Brands
