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Sep-2024
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Overview
Market Insights Snapshot
Not Your Father's Root Beer has maintained a consistent presence in the beverage category across several states, with notable stability in California. In this state, the brand has consistently held the 6th position from June through September 2024, indicating a steady demand and strong market presence. This stability in ranking suggests that the brand has effectively captured a loyal customer base in California, showing resilience amid potential market fluctuations. The sales figures also reflect a positive trend, with a noticeable increase in September, hinting at successful marketing strategies or seasonal demand factors.
However, the brand's performance in other states and categories, which are not disclosed here, may not mirror the success seen in California. The absence of ranking data in other regions indicates that Not Your Father's Root Beer did not make it into the top 30 brands in those areas, which could be a point of concern or an opportunity for growth. This lack of presence in other markets suggests that while the brand is a strong contender in California's beverage category, it may need to explore new strategies to enhance visibility and competitiveness in other states and categories where it currently lacks a significant footprint.
Competitive Landscape
In the competitive landscape of the cannabis beverage category in California, Not Your Father's Root Beer has maintained a consistent rank of 6th place from June to September 2024. This stability in ranking suggests a steady consumer base and market presence. However, it faces strong competition from brands like Manzanita Naturals and Pabst Labs, which have alternated between 4th and 5th positions, indicating their competitive edge in sales volume. Notably, Lagunitas experienced a significant fluctuation, dropping to 18th place in August before rebounding to 8th in September, highlighting potential volatility in consumer preferences or distribution challenges. Meanwhile, Almora Farms has consistently held the 7th position, just behind Not Your Father's Root Beer, suggesting a close competition for market share. These dynamics underscore the importance for Not Your Father's Root Beer to innovate and differentiate to climb the ranks and increase sales in this competitive market.
Notable Products
In September 2024, the top-performing product for Not Your Father's Root Beer was Root Beer Soda (100mg), maintaining its consistent first-place ranking from June through September, with sales reaching 18,992 units. Alpine Splash Live Resin Soda (100mg) followed closely, also preserving its second-place position, and saw an increase in sales to 14,119 units. Root Beer Soda (10mg) held steady at third place across the months, with sales of 2,047 units in September. Alpine Splash Caffeine 20-Pack (100mg) and Root Beer Live Resin Gummies (100mg) remained in fourth and fifth place, respectively, with slight fluctuations in sales figures. Overall, the product rankings have remained stable over the previous months, indicating a consistent preference for these top items among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
