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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Not Your Father's Root Beer is stocked at 559 licensed dispensaries across California, with the deepest coverage in Los Angeles, Sacramento, San Francisco, San Diego, and Santa Ana. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, Beverage held 99.31% category share with year-over-year growth of 34.46% but a month-over-month decline of 4.43%, while Edible fell to 0.69% share with a -10.29% YoY change and a -44.39% MoM slide. Overall brand sales grew 34.00% YoY alongside a 3.33% YoY decrease in average price, and within Beverage the average price was $7.90 versus $8.05 in Edible. With Beverage ranked 3 in California, the data indicates consolidation around a single category where volume offsets price deflation, implying that concentration is lifting rank even as short-term MoM softness tempers momentum.
The sharp MoM contraction in Edible at -44.39% alongside Beverage’s -4.43% MoM suggests incremental occasions are being shed outside the core, while the 34.46% YoY gain in Beverage and 34.00% YoY brand growth point to sustained pull from repeat buyers rather than portfolio breadth. The 0.69% share for Edible versus 99.31% for Beverage, combined with a 3.33% YoY price decrease at the brand level and a $7.90 Beverage price point, implies value-led positioning that prioritizes velocity over premiumization; this aligns with a top-3 Beverage rank in California and signals that continued rank gains will likely depend more on defending Beverage velocities than reviving Edible.
Competitive Landscape
Not Your Father's Root Beer sits at #3 in CA Beverage in September 2026, unchanged year over year from #3, while its three-month position also held at #3; in contrast, St Ides maintained #1 with +15.3% YoY sales, and Uncle Arnie's held #2 with +21.3% YoY sales. Down the ladder, Almora Farms climbed from #6 to #4 on +76.1% YoY sales, while CANN Social Tonics advanced from #9 to #5 with +340.8% YoY sales; this stable #3 rank paired with faster-rising followers implies a risk of downward pressure unless relative velocity improves.
Notable Products
Root Beer Soda (100mg THC, 16oz, 355ml) delivered the standout move with a +160.6% month-over-month surge to rank 1, while the CBD/THC 1:4 Orange Cream Live Resin Soda (25mg CBD, 100mg THC, 16oz) fell -10.9% to rank 3. Alpine Splash Live Resin Soda (100mg THC, 16oz) climbed +769.0% month-over-month into rank 2, contrasting with Cherry Cola Live Resin Soda (100mg THC, 16oz) dropping -12.1% at rank 4. Eight of the top ten are Beverage SKUs within live resin or classic soda formats, and the 10mg Root Beer Soda (10mg THC, 12oz) declined -16.4% at rank 8 even as its 100mg counterpart surged, indicating a shift toward higher-dose flagships. The mix points to concentration around high-potency sodas and fewer wins for CBD/CBG blends, implying Not Your Father's Root Beer is pivoting shelf space toward THC-heavy leaders over functional variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
