Not Your Father's Root Beer

Data Snapshot: Apr 04, 2024
Not Your Father's Root Beer Cannabis Brand Logo
$100K+

Mar-2024

Sales

Strong Growth

Trend

6-Month

3

Product Count

SKUs

Not Your Father's Root Beer

Overview

Markets

Not Your Father's Root Beer Locations

Product Trends

Not Your Father's Root Beer Categories

Not Your Father's Root Beer Sales

Market Insights Snapshot

Not Your Father's Root Beer Historical Sales by Category

In the highly competitive cannabis beverage market in California, Not Your Father's Root Beer has shown remarkable performance over the recent months. Starting at rank 30 in December 2023, it made a significant leap to rank 19 by January 2024, and continued its upward trajectory reaching rank 11 in February and finally rank 9 in March 2024. This progression indicates a strong and growing consumer interest in the brand within the state. The sales figures underscore this trend, with a noteworthy jump from 11,045 units in December 2023 to an impressive 170,277 units by March 2024. Such a dynamic surge in both rankings and sales highlights Not Your Father's Root Beer's increasing market share and popularity among cannabis beverage consumers in California.

However, the information provided does not cover Not Your Father's Root Beer's performance across other states or provinces, nor does it delve into its standing in categories other than beverages. This limitation in data means that while we can observe a significant and positive trend in California, the brand's overall performance nationwide or in other product categories remains unexplored in this analysis. The absence of ranking for other months or in other states could suggest either a focused market strategy by Not Your Father's Root Beer or variability in its market presence outside of California. Nonetheless, the substantial growth in California, one of the largest cannabis markets, is indicative of the brand's potential and consumer appeal. Further analysis would be required to paint a comprehensive picture of its nationwide performance and category-specific trends.

Mar-2024 Rank
Beverage
9
Not Your Father's Root Beer

Competitive Landscape

In the competitive landscape of the cannabis beverage category in California, Not Your Father's Root Beer has shown a remarkable trajectory of growth and improvement in its market position. Initially, not ranking in the top 20 in December 2023, it made a significant leap to 19th in January 2024, 11th in February, and further ascended to 9th by March 2024. This surge in rank is mirrored by its sales performance, which saw exponential growth over the same period. Competitors such as Lagunitas and Lime have maintained more stable positions within the top 10, indicating a strong presence but less dramatic growth compared to Not Your Father's Root Beer. Meanwhile, brands like Cannavis Syrup and Almora Farms also show positive movement but not at the pace of Not Your Father's Root Beer, which suggests a significant and growing consumer interest in Not Your Father's Root Beer's offerings. This dynamic shift not only highlights Not Your Father's Root Beer's increasing popularity but also underscores the competitive nature of the cannabis beverage market in California, where brand positioning can change rapidly in response to consumer preferences and market strategies.

Not Your Father's Root Beer market ranking for CA Beverage

Not Your Father's Root Beer

Notable Products

In March 2024, Not Your Father's Root Beer saw its top product as Root Beer Soda (100mg) in the Beverage category, maintaining its number one rank from February with impressive sales of 10,213 units. Following closely, Alpine Splash Soda (100mg) also in the Beverage category, secured the second position, a step down from its previous top rank in January, with a notable decrease in sales compared to the leader. The third spot was held by Root Beer Soda (10mg), consistent in its ranking from the previous month, indicating stable consumer preference within the brand's offerings. Notably, the sales figures for the top three products highlight a clear consumer preference for higher potency products within the brand's lineup. The shift in rankings and sales figures from previous months illustrates a dynamic consumer market, with Root Beer Soda (100mg) showing a significant increase in popularity and sales.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Root Beer Soda (100mg)
Beverage
>5
2
1
1
Alpine Splash Soda (100mg)
Beverage
>5
1
2
2
Root Beer Soda (10mg)
Beverage
1
3
3
3
View product & sales data

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