Not Your Father's Root Beer

Data Snapshot: Jun 11, 2024
Not Your Father's Root Beer Cannabis Brand Logo
$100K+

May-2024

Sales

Strong Growth

Trend

6-Month

3

Product Count

SKUs

Not Your Father's Root Beer

Overview

Markets

Not Your Father's Root Beer Locations

Product Trends

Not Your Father's Root Beer Categories

Not Your Father's Root Beer Sales

Market Insights Snapshot

Not Your Father's Root Beer Historical Sales by Category

In the state of California, Not Your Father's Root Beer has shown a steady upward trend across the beverage category. Starting from a rank of 10 in February 2024, the brand improved its position to 8 by May 2024. This consistent climb in the rankings is indicative of growing consumer interest and market penetration. The sales figures also reflect this positive movement, with a notable increase from $143,011 in February to $197,963 in May. This upward trajectory in both sales and rankings highlights the brand's successful performance in California's competitive beverage market.

However, the performance of Not Your Father's Root Beer is not uniformly strong across all states and categories. In some states, the brand did not make it into the top 30 rankings, which can be seen as a significant area for improvement. The absence from the top 30 means that there are potential markets where the brand's presence and consumer reach are limited. Analyzing these gaps and strategizing targeted marketing efforts could be crucial for expanding their footprint in these regions. Understanding these variations in performance can provide valuable insights for optimizing their market strategies.

May-2024 Rank
Beverage
8
Not Your Father's Root Beer

Competitive Landscape

In the competitive landscape of cannabis beverages in California, Not Your Father's Root Beer has shown a steady improvement in its market position over the past few months. Starting at rank 10 in February 2024, it climbed to rank 8 by May 2024. This upward trend indicates a positive reception and growing consumer preference. In comparison, Manzanita Naturals maintained a strong presence, fluctuating between ranks 4 and 6, while Lagunitas held a consistent position around rank 6-7. Notably, Lime experienced a decline, dropping from rank 8 in February to rank 10 in May, suggesting potential challenges in maintaining consumer interest. Almora Farms showed a notable improvement, moving from rank 11 to 9, closely trailing Not Your Father's Root Beer. These shifts in rankings highlight the dynamic nature of the market and suggest that Not Your Father's Root Beer is gaining traction, potentially at the expense of some competitors.

Not Your Father's Root Beer market ranking for CA Beverage

Not Your Father's Root Beer

Notable Products

In May-2024, the top-performing product for Not Your Father's Root Beer was Root Beer Soda (100mg), maintaining its first-place ranking for the fourth consecutive month with sales of 13,339 units. Alpine Splash Soda (100mg) continued to hold the second position, mirroring its performance from previous months with consistent sales figures. Root Beer Soda (10mg) remained in third place, showing a slight increase in sales compared to April-2024. Notable is the steady dominance of the Beverage category, with no changes in rankings from February through May. Overall, the sales figures indicate strong and stable consumer preference for these top three products.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
Root Beer Soda (100mg)
Beverage
1
1
1
1
Alpine Splash Soda (100mg)
Beverage
2
2
2
2
Root Beer Soda (10mg)
Beverage
3
3
3
3
View product & sales data

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