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Dec-2025
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Overview
Market Insights Snapshot
Not Your Father's Root Beer has shown a consistent performance in the Beverage category across the state of California. The brand maintained a steady ranking at the third position from September to December 2025. This consistency in ranking indicates a stable market presence and suggests that the brand is well-received by consumers in California. Sales figures also reflect a positive trend, with a noticeable increase from September to December, culminating in sales of $940,919 in December. This upward trajectory in sales is a strong indicator of the brand's growing popularity and penetration in the California market.
While Not Your Father's Root Beer has solidified its position in California, the brand's absence from the top 30 rankings in other states or provinces may be a point of concern. This lack of presence in additional markets could indicate limited geographical reach or a focus on strengthening their standing in California before expanding further. The brand's strategy in maintaining a stronghold in a single, significant market like California might be beneficial in the short term, but diversifying across more states or provinces could offer more long-term growth opportunities. Without a broader presence, the brand might miss out on potential sales and market share in other lucrative regions.
Competitive Landscape
In the competitive landscape of the California beverage category, Not Your Father's Root Beer consistently held the third rank from September to December 2025, showcasing a stable position amidst fluctuating market dynamics. Despite being outpaced by St Ides, which maintained a firm grip on the top spot, and Uncle Arnie's, which consistently ranked second, Not Your Father's Root Beer demonstrated robust sales growth, indicating a strong consumer preference and effective market strategies. While Manzanita Naturals and Pabst Labs experienced shifts in their rankings, Not Your Father's Root Beer's steady third position suggests a well-established brand loyalty and competitive advantage in the California market. This stability, coupled with a notable increase in sales, positions Not Your Father's Root Beer as a formidable player in the beverage category, appealing to consumers seeking a unique and nostalgic cannabis-infused experience.
Notable Products
In December 2025, the top-performing product for Not Your Father's Root Beer was the Root Beer Soda (100mg THC, 16oz) in the Beverage category, maintaining its first-place rank since September, with sales reaching an impressive 29,206 units. The Alpine Splash Live Resin Soda (100mg THC, 16oz) held steady in second place, showing a consistent upward trend in sales from previous months. The Cherry Cola Live Resin Soda (100mg THC, 16oz) remained in third place, experiencing a notable increase in sales compared to November. The CBD/THC 1:4 Orange Cream Soda (25mg CBD, 100mg THC, 16oz) also retained its fourth-place position, with a gradual increase in sales over the months. Lastly, the CBG/THC 1:5 Fruit Punch Soda (20mg CBG, 100mg THC) continued to rank fifth, with sales showing steady growth month over month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
