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Sep-2025
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Overview
Market Insights Snapshot
Not Your Father's Root Beer has consistently maintained its strong position in the California market within the beverage category, holding a steady rank of 3rd place from June through September 2025. This consistency suggests a robust and loyal consumer base in the state, as well as effective marketing and distribution strategies. The brand's ability to maintain its rank over several months indicates a sustained demand, despite fluctuations in sales figures. Notably, while the sales in September slightly dipped from their peak in August, the brand remains firmly entrenched in the top tier of the category.
In other states or provinces, the absence of Not Your Father's Root Beer from the top 30 rankings suggests challenges in penetrating these markets or competing against local favorites. This could be seen as a potential area for improvement or strategic focus for the brand. The lack of presence in other regions might also reflect differences in consumer preferences or competitive pressures that the brand needs to address. By analyzing the successful strategies employed in California, there may be opportunities for the brand to replicate this success elsewhere, though it will require tailored approaches to meet the unique demands of each market.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, Not Your Father's Root Beer has consistently maintained its position as the third-ranked brand from June to September 2025. This stability in rank highlights its strong market presence, despite facing formidable competition. Notably, St Ides has dominated the top spot throughout this period, with sales figures significantly higher than those of Not Your Father's Root Beer, indicating a robust consumer preference. Meanwhile, Uncle Arnie's holds the second position consistently, also outperforming Not Your Father's Root Beer in sales, yet not by as wide a margin as St Ides. Competitors like Pabst Labs and Manzanita Naturals have shown some fluctuations in their rankings, with Pabst Labs moving from fifth to fourth place in July and maintaining that position, while Manzanita Naturals slipped from fourth to fifth in the same month. This competitive scenario underscores the importance for Not Your Father's Root Beer to innovate and strategize effectively to close the sales gap with the leading brands while defending its stronghold against rising competitors.
Notable Products
In September 2025, Not Your Father's Root Beer's top-performing product was the Root Beer Soda (100mg THC, 16oz), maintaining its consistent first-place ranking with a sales figure of 26,958. The Alpine Splash Live Resin Soda (100mg THC, 16oz) held steady in second place, though its sales dropped compared to previous months. The CBD/THC 1:4 Orange Cream Soda (25mg CBD, 100mg THC) continued to rank third, showing a steady increase in sales over the months. The CBG/THC 1:5 Fruit Punch Soda (20mg CBG, 100mg THC) remained in fourth place, with a slight dip in sales from August. Finally, the Fruit Punch Soda (100mg CBG, 100mg THC, 16oz) retained its fifth position, showing consistent performance since entering the rankings in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
