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Oct-2026
Sales
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YoY Price Change
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Not Your Father's Root Beer is stocked at 498 licensed dispensaries across California, with the deepest coverage in Los Angeles, Sacramento, San Diego, Long Beach, and San Francisco. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Not Your Father's Root Beer concentrated 99.10% category share in Beverage while Edible held 0.90%, with Beverage up 35.11% year over year and 1.22% month over month, versus Edible up 40.51% year over year and 35.52% month over month. The brand’s overall sales rose 35.15% year over year as average price declined 2.96%, and Beverage pricing at $8.03 sat above Edible’s $7.67 while Beverage growth trailed Edible’s larger month-over-month acceleration. With Beverage occupying rank 3 in California Beverage and the mix tilting almost entirely to Beverage, the pattern implies that small but rapidly expanding Edible volumes are adding incremental reach without diluting the Beverage core that anchors rank 3.
Beverage’s 99.10% share paired with only a 1.22% month-over-month lift, while Edible’s 0.90% share produced a 35.52% month-over-month surge, indicates that near-term growth headroom sits disproportionately in Edible despite Beverage delivering the scale and a 35.11% year-over-year rise. With average price down 2.96% overall but Beverage priced at $8.03 and Edible at $7.67, the mix shift toward a faster-growing, slightly lower-priced Edible tier can sustain traffic without materially compressing revenue per unit, implying the brand can defend rank 3 in California Beverage while using Edible as a growth wedge.
Competitive Landscape
Not Your Father's Root Beer sits at rank #3 in CA Beverage in October 2026, unchanged from #3 year over year, and flat versus three months ago at #3; by contrast, St Ides held #1 both this year and last while growing sales by 22.1%, and Uncle Arnie's maintained #2 with a 42.3% YoY sales increase. Downstream pressure is visible as Almora Farms climbed from #6 to #4 alongside 70.6% YoY sales growth, while Pabst Labs slipped from #4 to #5 despite 21.4% YoY growth, implying that a static #3 combined with faster-growing peers above and below increases the risk of future share compression if velocity or distribution does not outpace category movers.
Notable Products
Not Your Father's Root Beer sells as a concentrated carbonated lineup in October 2026, with Beverage/Carbonated products accounting for 99.1% of sales and the top 10 items capturing 98.2%. Root Beer Soda (100mg THC, 16oz, 355ml) alone holds 24.5%, so most of its sales ride on a tight set of sodas.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
