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Oct-2025
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Overview
Market Insights Snapshot
Not Your Father's Root Beer has consistently maintained its strong presence in the Beverage category in California, holding a steady third place from July through October 2025. This stability in ranking indicates a robust brand loyalty and effective market strategy within the state. The sales figures reflect a healthy performance, with a noticeable uptick in October, suggesting a successful campaign or seasonal demand influencing consumer behavior. The brand's ability to sustain its position among the top beverage brands in such a competitive market is noteworthy and indicates a strong foothold in California's cannabis beverage sector.
While Not Your Father's Root Beer shows impressive results in California, the absence of rankings in other states or provinces could be seen as a potential area for growth or concern. This lack of presence in the top 30 brands in other markets might suggest untapped potential or challenges in expanding beyond its current stronghold. The brand's performance in California could serve as a model for expansion strategies in other regions, should they choose to broaden their market presence. Understanding the factors contributing to their success in California could be key to replicating such performance elsewhere.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, Not Your Father's Root Beer consistently holds the third rank from July to October 2025. This stable position indicates a strong market presence, although it trails behind the leading brands. St Ides dominates the category, maintaining the top rank with significantly higher sales figures, suggesting a robust consumer preference or brand loyalty. Meanwhile, Uncle Arnie's secures the second spot, also outperforming Not Your Father's Root Beer in sales, albeit with a narrower margin compared to St Ides. Despite these challenges, Not Your Father's Root Beer shows a positive sales trend, particularly in October, where it sees a noticeable uptick, potentially signaling effective marketing strategies or seasonal demand. Competitors like Manzanita Naturals and Pabst Labs remain consistently behind Not Your Father's Root Beer, underscoring its competitive edge in the mid-tier segment of the market.
Notable Products
In October 2025, the top-performing product from Not Your Father's Root Beer was Root Beer Soda (100mg THC, 16oz), maintaining its position as the number one ranked beverage for four consecutive months with sales of 24,454 units. Following closely, Alpine Splash Live Resin Soda (100mg THC, 16oz) also held steady in second place, despite a slight decline in sales. Cherry Cola Soda (100mg THC, 16oz) made a notable entry into the rankings, securing the third spot. The CBD/THC 1:4 Orange Cream Soda (25mg CBD, 100mg THC) slipped to fourth place, while the CBG/THC 1:5 Fruit Punch Soda (20mg CBG, 100mg THC) rounded out the top five, dropping from its consistent fourth-place ranking in previous months. Overall, the beverage category from Not Your Father's Root Beer showed a mix of stability and minor shifts in product rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
