.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Not Your Father's Root Beer has consistently maintained a strong presence in the beverage category in California, holding steady at the third position from May through August 2025. This stability in ranking suggests that the brand has effectively captured a loyal consumer base in the state, possibly due to successful marketing strategies or product offerings that resonate well with Californian consumers. The brand's sales figures have shown a positive upward trend over the months, indicating growing consumer interest and market penetration.
It's noteworthy that Not Your Father's Root Beer did not appear in the top 30 rankings for any other states or provinces during this period, which could either highlight a strategic focus on California or a potential area for growth in other regions. The absence from other markets might suggest untapped opportunities or challenges in expanding their footprint beyond California. Focusing on understanding the dynamics in these other markets could provide insights for the brand to enhance its presence and performance across different geographical areas.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, Not Your Father's Root Beer consistently holds the third rank from May to August 2025, demonstrating a stable position amidst its competitors. Despite not climbing in rank, its sales figures show a positive upward trend, with a notable increase from May to August. This growth trajectory is significant when compared to competitors like Manzanita Naturals and Pabst Labs, which both experienced fluctuations in their rankings and sales. St Ides and Uncle Arnie's maintain their first and second positions, respectively, with significantly higher sales, yet Not Your Father's Root Beer's consistent performance and sales growth suggest a strengthening brand presence. This stability and upward sales trend could indicate potential for future rank improvement, making it a brand to watch in the evolving market.
Notable Products
In August 2025, the top-performing product for Not Your Father's Root Beer was the Root Beer Soda (100mg THC, 16oz), maintaining its number one rank for the fourth consecutive month with sales reaching 24,941 units. The Alpine Splash Live Resin Soda (100mg THC, 16oz) also retained its second-place position consistently from May through August. The CBD/THC 1:4 Orange Cream Soda (25mg CBD, 100mg THC) held the third rank since June, showing a steady increase in sales. The CBG/THC 1:5 Fruit Punch Soda (20mg CBG, 100mg THC) remained in fourth place since June, experiencing a gradual sales rise. Lastly, the Fruit Punch Soda (100mg CBG, 100mg THC, 16oz) stabilized at fifth place since July, indicating a consistent performance in the beverage category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
