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Jul-2025
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Overview
Market Insights Snapshot
In the state of California, Not Your Father's Root Beer has shown remarkable consistency and growth within the Beverage category. The brand maintained a solid third-place ranking from April through July 2025. This stability in ranking is complemented by a notable upward trend in sales, with a significant increase from approximately $402,554 in April to $617,721 by July. This performance indicates a strong consumer preference and effective market penetration in California, making it a dominant player in the state's beverage market.
However, the brand's visibility outside of California is less clear, as it did not appear in the top 30 rankings in other states or provinces during this period. This absence could be interpreted as a potential area for growth or a challenge in expanding its market presence beyond California. The lack of ranking in other regions may suggest that the brand's appeal is currently more localized, or it faces stiff competition in other markets. These insights highlight the importance of strategic expansion and targeted marketing to enhance the brand's footprint in other states and provinces.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, Not Your Father's Root Beer consistently holds the third position from April to July 2025, showcasing a stable presence amidst fluctuating sales figures. Despite its steady rank, the brand experiences a significant upward trajectory in sales, particularly from June to July 2025, indicating a growing consumer preference. In contrast, St Ides maintains its dominance at the top rank throughout the period, while Uncle Arnie's secures the second spot consistently. Notably, Manzanita Naturals and Pabst Labs exhibit a slight shift in ranks, with Pabst Labs climbing from sixth to fourth place by July 2025. This competitive dynamic suggests that while Not Your Father's Root Beer is not the top seller, its increasing sales volume could potentially challenge the current leaders if the trend continues.
Notable Products
For July 2025, the top-performing product from Not Your Father's Root Beer is Root Beer Soda (100mg THC, 16oz), consistently holding the number one rank since April 2025, with sales figures reaching 25,157 units. Alpine Splash Live Resin Soda (100mg THC, 16oz) maintains its steady position at rank two, reflecting strong consumer preference. The CBD/THC 1:4 Orange Cream Soda (25mg CBD, 100mg THC) remains in third place, showing a notable increase from its initial rank of five in May 2025. CBG/THC 1:5 Fruit Punch Soda (20mg CBG, 100mg THC) holds the fourth position, having entered the rankings in June 2025. Lastly, Fruit Punch Soda (100mg CBG, 100mg THC, 16oz) completes the top five, making its debut on the list in July 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
