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Nov-2025
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Overview
Market Insights Snapshot
In the state of California, Not Your Father's Root Beer has shown a consistent performance in the Beverage category, maintaining a steady rank of 3 from August through November 2025. This stability in ranking suggests a strong foothold in the market, with sales figures reflecting an upward trend from September to November, indicating growing consumer interest and possibly effective marketing strategies. However, in the Edible category, the brand does not appear in the top 30 rankings, which could be seen as a potential area for growth or reconsideration of their product strategy in this category. The absence from the top rankings could highlight either a lack of focus or underperformance in the edible segment.
Beyond California, it's noteworthy that Not Your Father's Root Beer has not been highlighted in any other states or provinces, which could suggest that their market presence is either limited or not strong enough to break into the top 30 in other regions. This could represent an opportunity for expansion or a need to bolster their brand recognition and distribution efforts outside of California. The brand's focused success in the Beverage category within California may serve as a model for potential growth in other markets, should they decide to broaden their geographical reach.
Competitive Landscape
In the competitive landscape of the California cannabis beverage category, Not Your Father's Root Beer consistently holds the third rank from August to November 2025, showcasing a stable position amidst fluctuating sales figures. Despite a slight dip in sales in September, the brand experienced a recovery in October and continued growth into November, indicating resilience and potential for further market penetration. Its closest competitors, St Ides and Uncle Arnie's, maintain the first and second ranks respectively, with St Ides leading the market by a significant margin. Meanwhile, Pabst Labs and Almora Farms trail behind, with Pabst Labs experiencing a slight dip in rank in October. The consistent ranking of Not Your Father's Root Beer suggests a strong brand presence and customer loyalty, although the brand might need to innovate or expand its offerings to challenge the top two competitors and capture a larger market share.
Notable Products
In November 2025, the top-performing product from Not Your Father's Root Beer was the Root Beer Soda (100mg THC, 16oz), maintaining its first-place rank consistently from August through November, with sales of 26,086 units. The Alpine Splash Live Resin Soda (100mg THC, 16oz) also held steady at the second rank throughout the same period. Cherry Cola Live Resin Soda (100mg THC, 16oz) rose to the third position in October and maintained it in November. The CBD/THC 1:4 Orange Cream Soda (25mg CBD, 100mg THC, 16oz) remained in fourth place, showing a steady increase in sales over the months. Lastly, the CBG/THC 1:5 Fruit Punch Soda (20mg CBG, 100mg THC) consistently held the fifth position, with a notable sales recovery in November after a dip in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
