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Sep-2024
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Overview
Market Insights Snapshot
In the state of Colorado, marQaha has shown a noteworthy performance in the Tincture & Sublingual category. Despite not being in the top 30 brands in June 2024, marQaha made a significant leap to rank 9th in both July and August, and further improved to 7th place by September. This upward trajectory indicates a strong market presence and growing consumer preference for marQaha's products in this category. The steady increase in ranking suggests effective strategies in product placement and consumer engagement, contributing to their improved standings in the competitive Colorado market.
While marQaha's performance in Colorado's Tincture & Sublingual category is commendable, it's also important to note the brand's absence from the top 30 in June, which highlights the competitive nature of the market. The fluctuation in their sales figures, with a notable dip in July before rebounding in August, underscores the dynamic challenges faced by cannabis brands in maintaining consistent growth. The brand's ability to recover and climb the rankings by September is a testament to its resilience and adaptability. However, the absence of rankings in other states or categories suggests potential areas for expansion or improvement, inviting further exploration into marQaha's strategic focus beyond Colorado.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in Colorado, marQaha has shown resilience and potential for growth. Over the summer months of 2024, marQaha's rank improved from being unranked in June to 9th in July and August, and further advancing to 7th by September. This upward trend is notable, especially in a market where brands like ioVia and My Brother's Flower have consistently dominated the top ranks, with ioVia even experiencing a dramatic drop from 1st to 9th place in September. Meanwhile, SUM Microdose maintained a steady presence close to marQaha, ranking 8th in both June and September. The competitive dynamics suggest that while marQaha is gaining traction, there remains a significant gap in sales compared to leading brands, indicating room for strategic marketing and product differentiation to capture a larger market share.
Notable Products
In September 2024, the top-performing product for marQaha was FlasQ - Fruit Punch (100mg), maintaining its first-place ranking from previous months, with sales reaching 221 units. Indica Agave Tincture (100mg THC, 60ml) climbed to second place, showing a consistent upward trend in sales from June through September. FlasQ! - Indica Sweet Peach Tea (100mg) entered the rankings in September, securing the third position. CBD/THC 1:1 Entourage Agave Tincture (100mg CBD, 100mg THC) also made its debut in the rankings at fourth place. Meanwhile, CBD/THC 30:1 Beef n' Bacon Tincture (30mg CBD, 10mg THC, 60ml) dropped to fourth place from its top position in June and July, indicating a shift in consumer preference within the tincture category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
