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Nov-2025
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Overview
Market Insights Snapshot
Care Division has demonstrated a noteworthy performance in the Colorado market, particularly within the Tincture & Sublingual category. Over the months from August to November 2025, the brand maintained a steady presence, consistently ranking within the top 10. Notably, Care Division improved its ranking from 7th in August and September to 5th in October, before slightly dipping to 6th in November. This fluctuation in rankings is accompanied by a corresponding trend in sales, with a peak in October, which suggests a successful marketing or product strategy during that period. However, the brand's inability to break into the top 3 may indicate strong competition or potential areas for growth.
In the Topical category, Care Division has shown resilience and consistency in Colorado, maintaining a position within the top 5 throughout the observed months. Starting at 5th place in August, the brand climbed to 4th in September and held that position through November, despite a decline in sales from September to November. This consistency in ranking, despite fluctuating sales figures, might suggest a loyal consumer base or effective distribution strategies. The absence of Care Division in the top 3 positions across both categories in Colorado highlights an opportunity for the brand to enhance its market strategies to capture a larger market share.
Competitive Landscape
In the competitive landscape of the Colorado topical cannabis market, Care Division has shown a notable fluctuation in its rank over the past few months, reflecting its dynamic positioning among competitors. Starting from August 2025, Care Division held the 5th position, improved to 4th in September, dipped back to 5th in October, and then regained the 4th spot in November. This oscillation indicates a competitive struggle primarily with My Brother's Flower, which also experienced similar rank changes, suggesting a close rivalry. Despite these shifts, Care Division's sales have seen a slight downward trend, contrasting with the consistent top performance of Mary Jane's Medicinals, which maintained a steady 2nd rank throughout the period. Meanwhile, Nordic Goddess consistently held the 3rd position, indicating a stable market presence. The data suggests that while Care Division is competitive, there is room for strategic improvements to solidify its rank and potentially increase sales in the coming months.
Notable Products
In November 2025, the top-performing product for Care Division was the CBD/THC 1:1 The Truth Pain Relief Cream, maintaining its consistent first-place ranking from previous months, although sales decreased to 638 units. The Carefree - CBD/THC 1:1 Pain Relief Cream rose to the second position, up from fourth, with a notable increase in sales compared to October. The CBD/THC 10:1 Mend Tincture entered the rankings in third place, indicating a strong market debut. Meanwhile, the CBD/THC 1:1 Soothe Pain Relief Salve dropped to fourth place, showing a slight decline in sales. Finally, the CBD/THC 10:1 Chill Tincture maintained its fifth-place ranking, consistent with October's performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
