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Oct-2025
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Overview
Market Insights Snapshot
Care Division has shown notable performance in the Colorado market, particularly in the Tincture & Sublingual category. Over the past four months, the brand's ranking fluctuated slightly but ended on a positive note, moving from 6th place in July to 5th place by October. This upward trend suggests a strengthening position in the market. Despite a dip in sales during August and September, the brand managed to recover by October, indicating resilience and possibly effective market strategies. However, the exact details of their competitive edge remain to be explored further.
In the Topical category, Care Division maintained a consistent presence within the top 5 rankings in Colorado. Although there was a slight decline from 4th to 5th place in October, the brand has consistently stayed within the top tier, showing strong brand recognition and customer loyalty. The sales figures, however, reveal a downward trend from July's peak, suggesting challenges that might be affecting their market share. The absence of rankings outside the top 30 in other states could indicate areas for potential growth or existing market constraints. Further analysis could uncover the strategies Care Division might employ to expand its footprint beyond its current stronghold.
Competitive Landscape
In the competitive landscape of the topical cannabis market in Colorado, Care Division has maintained a steady presence, although it faces stiff competition from brands like Nordic Goddess and Highly Edible. Over the past few months, Care Division has experienced fluctuations in its rank, dropping from 4th in July 2025 to 5th in both August and October 2025, with a brief return to 4th in September. Despite these changes, Care Division's sales figures show a downward trend, particularly notable in October 2025. In contrast, Nordic Goddess consistently held the 3rd position, indicating strong market performance, while My Brother's Flower improved its rank from 8th in July to 4th in October, suggesting a growing market presence. This competitive pressure highlights the need for Care Division to innovate and differentiate its offerings to regain and sustain a higher market position.
Notable Products
In October 2025, the CBD/THC 1:1 The Truth Pain Relief Cream maintained its position as the top-performing product for Care Division, continuing its streak as the number one ranked product for four consecutive months, despite a drop in sales to 719 units. The CBD:THC 1:1 Stress Free Tincture made a notable climb to the second position from fifth in September, indicating a resurgence in consumer interest. Meanwhile, the CBD/THC 1:1 Soothe Pain Relief Salve slipped slightly to third place, following fluctuations in its rank over previous months. The CBD/THC 10:1 Chill Tincture dropped to fourth place, showing a consistent decline from its peak in August. Lastly, the CBD/THC 1:1 Tincture entered the rankings at fourth place, highlighting its emerging popularity in the Tincture & Sublingual category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
