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Dec-2025
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Overview
Market Insights Snapshot
In the Colorado market, Care Division has shown notable performance in the Tincture & Sublingual category. Over the last few months of 2025, the brand has maintained a strong presence, consistently ranking within the top ten. Specifically, Care Division improved its standing from 7th in September to 4th in October, briefly dipped to 6th in November, and then climbed back to 4th in December. This upward trend is indicative of the brand's resilience and ability to capture consumer interest, despite fluctuations in monthly sales figures. The substantial increase in sales from September to October suggests a successful strategy or product launch during that period, although the subsequent months saw a slight decline before stabilizing again in December.
In the Topical category, Care Division has also demonstrated consistent performance, albeit with slight variations in rankings. The brand ranked 4th in both September and November, with a minor drop to 5th place in October and December. This stability in the top rankings highlights Care Division's strong foothold in the Topical market in Colorado. The sales figures show a decrease from September to October, followed by a slight recovery in the following months, indicating potential market challenges or competitive pressures. Despite these challenges, maintaining a top-five position suggests that Care Division's products resonate well with consumers, and the brand continues to be a significant player in the Colorado cannabis market.
Competitive Landscape
In the competitive landscape of the topical cannabis market in Colorado, Care Division has experienced fluctuations in its ranking over the last few months of 2025. Despite maintaining a strong presence, Care Division's rank shifted from 4th in September to 5th in October, then back to 4th in November, before dropping again to 5th in December. This volatility can be attributed to the competitive pressure from brands like My Brother's Flower, which mirrored Care Division's ranking changes, and NectarBee, which showed a steady improvement from 9th to 7th place. Notably, Nordic Goddess consistently held the 3rd position, indicating a strong foothold in the market. Although Care Division's sales figures saw a decline from September to November, there was a slight recovery in December, suggesting potential for regaining its competitive edge. This dynamic environment underscores the importance for Care Division to innovate and adapt to maintain and potentially improve its market position.
Notable Products
In December 2025, the top-performing product for Care Division was the CBD/THC 1:1 The Truth Pain Relief Cream (2000mg CBD, 2000mg THC, 2oz), maintaining its first-place ranking consistently over the past months, with sales reaching 769 units. The CBD/THC 10:1 Chill Tincture (1000mg CBD, 100mg THC) saw a notable rise, climbing to the second position from fifth in the previous two months. The CBD/THC 1:1 Soothe Pain Relief Salve (250mg CBD, 250mg THC, 2oz) also improved its ranking to third, up from fourth in November. Meanwhile, the CBD:THC 1:1 Stress Free Tincture (100mg CBD, 100mg THC) entered the top five for the first time, securing the fourth spot. Lastly, the Carefree - CBD/THC 1:1 Pain Relief Cream (500mg CBD, 500mg THC) dropped to fifth position after reaching second place in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
