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Apr-2025
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Overview
Market Insights Snapshot
Care Division has demonstrated a consistent performance in the Colorado market, particularly within the Tincture & Sublingual category. Over the first four months of 2025, the brand maintained a strong presence, consistently ranking in the top four, with a brief dip to fourth place in February before regaining third place in March and April. This stability in ranking suggests a robust consumer base and effective market strategies. Interestingly, their sales figures in this category saw a notable rebound in April after a dip in February, indicating a potential seasonal trend or successful promotional activity that month.
In the Topical category, Care Division also maintained a steady performance in Colorado, consistently holding the fifth position throughout the first four months of 2025. This consistency in ranking, despite fluctuations in sales figures, highlights the brand's solid footing in the market. While sales saw a peak in March, the slight decline in April did not impact their ranking, suggesting that other brands did not capitalize on this opportunity to overtake Care Division. The absence of Care Division from rankings in other states or provinces, if any, could indicate areas where the brand might focus future efforts for expansion or increased market penetration.
Competitive Landscape
In the competitive landscape of the Colorado topical cannabis market, Care Division has demonstrated a consistent performance, maintaining a stable rank of 5th position in January, March, and April 2025, with a brief rise to 4th position in February. This stability is noteworthy given the fluctuations observed among its competitors. Mary Jane's Medicinals consistently held the 3rd rank, indicating a strong market presence, while Nordic Goddess showed resilience, maintaining the 4th position except for a dip to 5th in February. Interestingly, Care Division's sales peaked in March, surpassing Highly Edible and My Brother's Flower, both of which experienced more significant rank and sales volatility. This suggests that while Care Division may not lead in rank, its steady performance and sales growth highlight its potential for capturing a larger market share in the future.
Notable Products
In April 2025, the top-performing product from Care Division was the CBD:THC 1:1 The Truth Pain Relief Cream (2000mg CBD, 2000mg THC) in the Topical category, maintaining its consistent first-place rank for four consecutive months with sales of 962 units. The CBD:THC 1:1 Stress Free Tincture (100mg CBD, 100mg THC) in the Tincture & Sublingual category held steady at second place, mirroring its position from January and March. The CBD:THC 1:1 Soothe Pain Relief Salve (250mg CBD, 250mg THC) improved its rank to third place from fourth in March, despite a decrease in sales figures. New entries for the month included the CBD Paws & Tails Pet Tincture (500mg CBD) and CBD Paws & Tails Pet Tincture (750mg CBD), which debuted in fourth and fifth places, respectively. These rankings highlight a strong preference for topical products, while the performance of pet tinctures indicates emerging interest in this category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
