Market Insights Snapshot
In the Colorado market, Care Division has shown a consistent performance in the Tincture & Sublingual category, maintaining the 2nd spot for three consecutive months. However, in October 2023, there was a noticeable drop to the 6th rank, which may be indicative of increased competition or a shift in consumer preferences. Their sales also reflected this downward trend, with a significant decrease noted in October. In the Topical category, the brand managed to secure the 4th position consistently over the four months, demonstrating stability in this category, despite a slight decrease in sales over time.
Switching focus to Michigan, Care Division's performance in the Tincture & Sublingual category has been less impressive, with the brand failing to break into the top 20 until October, where they ranked 21st. Sales in this category remained relatively stable, albeit low. The Topical category tells a more positive story, with a significant leap from the 32nd position in July to the 8th in September. Unfortunately, the brand did not make it to the top 20 in October, which may signal a need for strategic adjustments in this market. Sales, however, showed a remarkable increase in September, hinting at potential growth opportunities.
In the Topical category within Colorado, Care Division has maintained a steady rank at 4th place from July to October 2023, demonstrating consistent performance. However, its competitors have shown some fluctuation in their rankings. For instance, Mary's Medicinals and Mary Jane's Medicinals have been swapping places between 2nd and 3rd rank, while ioVia and Nordic Goddess have held steady at 6th and 5th place respectively. In terms of sales, Care Division experienced a peak in August, but saw a decline in October. This contrasts with Mary Jane's Medicinals, which saw an increase in sales in October, and Mary's Medicinals, which saw a decrease. Both ioVia and Nordic Goddess have had relatively stable sales over this period. These trends suggest a highly competitive market, with Care Division needing to keep an eye on its competitors' movements.
In October 2023, Care Division's top-performing product was the 'CBD:THC 1:1 The Truth Pain Relief Cream (2000mg CBD, 2000mg THC)', which has consistently held the top rank since July 2023. The product sold 2147 units in October, marking a decrease from the previous month. The 'Carefree - CBD/THC 1:1 Pain Relief Cream (500mg CBD, 500mg THC)' maintained its second-place rank. Another notable shift was the 'CBD/THC 10:1 Mend Tincture (1000mg CBD, 100mg THC)' moving up to third place from its consistent fourth-place rank. The 'CBD:THC 1:1 Stress Free Tincture (100mg CBD, 100mg THC)' and 'CBD/THC 10:1 Chill Tincture (1000mg CBD, 100mg THC)' rounded out the top five, with the latter making a reappearance after not ranking in September 2023.