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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Care Division’s mix in May 2026 is concentrated in Topical at 71.85% share with a month-over-month increase of 22.86% but a year-over-year decline of 33.15%, while Tincture & Sublingual holds 27.71% share with a 15.19% MoM drop and a 7.85% YoY decline; Edible remains a niche at 0.44% share with 9.76% MoM and 12.86% YoY growth. Despite a 7.27% YoY reduction in average price to $42.24 and a brand-level YoY sales decline of 27.50%, the Topical MoM rebound alongside Tincture & Sublingual contraction implies intra-portfolio demand is rotating back toward Topical even as annual comps remain negative.
Given a Topical rank of 4 in Colorado and a 24‑month sales lift of 2.65% against a current-year decline of 27.50%, the near-term positioning hinges on defending Topical share while containing price-driven erosion. The simultaneous 22.86% MoM gain in Topical and 15.19% MoM pullback in Tincture & Sublingual suggests leaning into Topical assortment and price-pack architecture can stabilize mix, while the small but growing 0.44% Edible share with 12.86% YoY growth offers a controlled entry path to diversify without diluting the Topical-led rank position.
Competitive Landscape
Care Division is ranked #4 in CO Topical in May 2026, improving 1 position year over year from #5, while holding steady versus three months ago at #4; Escape Artists maintained #1 year over year with a 4.8% YoY sales increase, and Mary Jane's Medicinals advanced from #3 to #2 with a 2.8% YoY gain, whereas Nordic Goddess slipped from #4 to #3 despite holding a higher spot as its sales fell 34.1% YoY; this mix—Care Division’s 1-rank YoY climb alongside competitors where one held #1 and another rose 1 rank with modest growth—implies the path to further rank gains hinges on converting Nordic Goddess’s contraction and guarding against My Brother's Flower at #5, which declined 52.0% YoY but remains a short-step behind.
Notable Products
CBD Paws & Tails Pet Tincture (750mg CBD) posted the standout move in May 2026 with a 200.6% month-over-month surge and a climb into rank 4, while the CBD/THC 10:1 Chill Tincture (1000mg CBD, 100mg THC) fell 61.3% MoM to rank 6. Carefree - CBD/THC 1:1 Pain Relief Cream (500mg CBD, 500mg THC) jumped 115.8% MoM to rank 3, as the flagship CBD/THC 1:1 The Truth Pain Relief Cream (2000mg CBD, 2000mg THC, 2oz) held rank 1 with a 16.5% MoM gain and approximately $27,807 in sales. Four of the top ten are Tincture & Sublingual SKUs, but with declines of 61.3%, 47.2%, and 26.1% alongside a single 200.6% spike, the mix tilts toward volatility in tinctures while topicals consolidate leadership at ranks 1-3, implying a near-term commercial focus on pain-relief topicals with selective bets in pet-oriented tinctures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
