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Sep-2025
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Overview
Market Insights Snapshot
In the state of Colorado, Care Division has shown a consistent presence in the Tincture & Sublingual category, maintaining a rank within the top 6 brands from June through September 2025. Despite fluctuations in sales figures, which saw a peak in July before a decline by September, the brand managed to regain its fifth position in the rankings by the end of this period. This suggests a resilient market strategy that allowed them to bounce back in terms of ranking, even when sales numbers were not at their highest.
Meanwhile, in the Topical category in Colorado, Care Division has consistently held a strong position, ranking fourth from July to September 2025. This stability in ranking, despite the ups and downs in sales figures, indicates a solid foothold in this product category. The brand experienced a significant sales increase in July, which could be linked to strategic marketing or product launches, before settling into a more stable sales pattern in the following months. The absence of ranking data for other states or categories suggests that Care Division might not be as competitive or present outside of Colorado or in other product segments, which could be an area for potential growth or concern.
Competitive Landscape
In the competitive landscape of the Colorado topical cannabis market, Care Division consistently held the 4th rank from July to September 2025, demonstrating a stable position amidst fluctuating sales figures. Despite a slight dip in sales from July to August, Care Division managed to maintain its rank, indicating resilience against market volatility. In contrast, Nordic Goddess showed a notable rise, moving from 5th to 3rd place in August, which suggests an upward trend that could pose a challenge to Care Division's position. Meanwhile, Mary Jane's Medicinals consistently ranked 2nd, with sales significantly higher than Care Division, highlighting a competitive gap. Additionally, Highly Edible and My Brother's Flower showed fluctuations in rank, with the latter improving to 5th place in September, indicating potential shifts in consumer preferences. These dynamics underscore the importance for Care Division to innovate and strategize effectively to enhance its market share and rank in this competitive environment.
Notable Products
In September 2025, the top-performing product from Care Division was the CBD/THC 1:1 The Truth Pain Relief Cream, maintaining its number one rank for four consecutive months with a sales figure of 1026 units. The CBD/THC 1:1 Soothe Pain Relief Salve climbed back to the second position, recovering from a dip to fourth place in August. The CBD/THC 10:1 Chill Tincture showed a slight decline, moving from second in August to third in September. The Carefree - CBD/THC 1:1 Pain Relief Cream improved its position slightly, ranking fourth, up from fifth in August. Lastly, the CBD:THC 1:1 Stress Free Tincture saw a drop in rank, moving from third in previous months to fifth in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
