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Jul-2025
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Overview
Market Insights Snapshot
In the state of Colorado, Care Division has shown a consistent presence in the Tincture & Sublingual category, maintaining a position within the top 10 brands. Despite a slight dip from April to June, where it moved from 4th to 6th place, the brand recovered to 5th place by July. This indicates a resilient performance in a competitive market. In terms of sales, the brand experienced a noticeable decline from April to May, but sales figures began to climb again in the subsequent months, suggesting a potential recovery or strategic adjustment in their approach.
Care Division's performance in the Topical category within Colorado is particularly noteworthy. The brand has shown remarkable stability, consistently ranking in the top 5 throughout the observed months, and even improving from 5th to 4th place in July. This upward movement is complemented by a significant increase in sales from June to July, which could imply successful product launches or effective marketing strategies. However, the absence of ranking data in other states or categories might suggest that Care Division's impact is currently more localized, focusing heavily on its strengths within Colorado's Topical market.
Competitive Landscape
In the competitive landscape of the topical cannabis category in Colorado, Care Division has shown a notable upward trajectory in its market position over recent months. From April to July 2025, Care Division improved its rank from 5th to 4th place, indicating a positive shift in its competitive standing. This advancement is particularly significant given the consistent performance of top competitors like Mary's Medicinals and Mary Jane's Medicinals, which have maintained their positions within the top three. Care Division's sales have also seen a substantial increase, especially in July, where it nearly doubled its sales compared to previous months. This growth suggests a strengthening brand presence and consumer preference, positioning Care Division as a rising contender against established brands like Nordic Goddess and Highly Edible, which have experienced more stable or slower growth in sales.
Notable Products
In July 2025, the top-performing product from Care Division was the CBD/THC 1:1 The Truth Pain Relief Cream, maintaining its first-place rank for four consecutive months and achieving a notable sales figure of 1495 units. The CBD/THC 1:1 Soothe Pain Relief Salve held steady in the second position, showing consistent ranking since May 2025. The CBD:THC 1:1 Stress Free Tincture remained third, with no change in its ranking over the past months. Carefree - CBD/THC 1:1 Pain Relief Cream retained the fourth spot since its entry in May 2025. A new entry, the CBD/THC 10:1 Chill Tincture, debuted in fifth place, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
