.svg){kind=small}
Jun-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Care Division has shown notable performance in the Colorado market, particularly within the Tincture & Sublingual category. In March 2024, the brand held a strong third-place ranking, although it experienced a dip to fifth and sixth place in April and May, respectively. However, by June, Care Division made a remarkable comeback to secure the third-place ranking again, indicating a resilient market presence. This fluctuation in rankings suggests that while the brand faces competition, it also has the capacity to rebound effectively. The sales trend supports this observation, with a significant rise in June compared to previous months, demonstrating Care Division's ability to capture consumer interest and drive sales.
In the Topical category within Colorado, Care Division maintained a more stable yet slightly declining performance. The brand started at fourth place in March 2024 and then moved to sixth place for the subsequent three months. Although the rankings indicate a consistent presence in the top tier, the inability to climb higher might suggest a need for strategic adjustments to enhance market share. Despite this, the sales figures show a positive trend, especially with a noticeable increase in June, which could hint at growing consumer acceptance or successful promotional activities during that period. The brand's ability to stay within the top six across multiple months highlights its established position in the market, even if there's room for improvement.
Competitive Landscape
In the competitive landscape of the Colorado Topical cannabis market, Care Division has experienced notable fluctuations in its rank and sales over recent months. Despite starting strong in March 2024 with a rank of 4th, Care Division saw a decline to 6th place from April to June 2024. This shift can be attributed to the consistent performance of competitors like Nordic Goddess, which maintained a steady 4th place rank, and My Brother's Flower, which improved from 6th to 5th place. Additionally, Highly Edible and NectarBee have shown competitive resilience, with ranks fluctuating but staying within the top 10. The competitive pressure from these brands has impacted Care Division's sales, which saw a significant drop from $78,348 in March to $32,525 in May, before a slight recovery to $42,043 in June. This indicates a need for strategic adjustments to regain market share and improve sales performance in the dynamic Colorado Topical market.
Notable Products
In June 2024, the top-performing product from Care Division was the CBD:THC 1:1 The Truth Pain Relief Cream (2000mg CBD, 2000mg THC), maintaining its number one rank for four consecutive months with sales of $621. The CBD/THC 20:1 Everyday Care Tincture (2000mg CBD, 100mg THC) jumped to second place from fourth in May, showing a significant increase in sales. The CBD:THC 1:1 Stress Free Tincture (100mg CBD, 100mg THC) dropped to third place, while the CBD/THC 5:1 Dream Sleep Tincture (500mg CBD, 100mg THC) remained steady in fourth place. The Carefree - CBD/THC 1:1 Pain Relief Cream (500mg CBD, 500mg THC) held its position at fifth, despite fluctuating ranks in previous months. Overall, the rankings highlight a strong preference for topical and tincture products with balanced CBD:THC ratios.
Top Selling Cannabis Brands
