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Jun-2024
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Overview
Market Insights Snapshot
SUM Microdose has demonstrated a steady performance in the Capsules category within Colorado. The brand maintained a solid third place ranking in both March and April of 2024, before slipping slightly to fourth place in May and June of the same year. This slight decline in ranking does not appear to have significantly impacted their sales, which showed a consistent upward trend. For instance, their sales figures increased from $14,762 in March to $31,386 in June, indicating a robust market presence despite the minor drop in ranking.
However, it is important to note that SUM Microdose did not appear in the top 30 brands in other states or categories during this period. This absence could be interpreted as a missed opportunity for expansion or a reflection of the brand's focused market strategy in Colorado. While the brand's performance in Colorado is commendable, the lack of presence in other markets might suggest areas for potential growth and diversification. Observing how SUM Microdose navigates these opportunities in the coming months could provide valuable insights into their strategic direction.
Competitive Landscape
In the competitive landscape of cannabis capsules in Colorado, SUM Microdose has experienced notable fluctuations in its market position over recent months. Initially ranked 3rd in March and April 2024, SUM Microdose saw a slight dip to 4th place in May and June 2024. This shift in rank is significant when compared to consistent top performers like Craft / Craft 710, which maintained a steady 2nd place throughout the same period. Another competitor, Stratos, also showed stability, holding the 4th position in March and April before moving to 5th place in May and June. Interestingly, Ripple (formerly Stillwater Brands) entered the rankings in May at 3rd place, pushing SUM Microdose down a notch. These shifts indicate a dynamic market where SUM Microdose faces strong competition, particularly from brands that have either maintained or improved their rankings, potentially impacting SUM Microdose's sales growth trajectory.
Notable Products
In June 2024, the top-performing product from SUM Microdose was the CBD:THC 1:1 Focus Fast Acting Sublingual Tablet Mints 40-Pack (100mg CBD, 100mg THC), which saw a significant increase in sales to 326 units, moving up from the third rank in May. The CBD:THC 30:1 Sublingual Relief Mint Tablets 40-Pack (600mg CBD, 20mg THC) held the second position, though its rank dropped from the first position it maintained in April and May. The CBN/THC 2:1 Sleep Fast Acting Sublingual Tablets 40-Pack (40mg CBN, 20mg THC) secured the third spot, making its debut in the rankings. The CBD/THC 5:2 Calm Fast Acting Sublingual Tablets 40-Pack (144mg CBD, 56mg THC) improved its position to fourth place from fifth in May. Lastly, the Energy Sublingual 40-Pack (100mg) dropped to the fifth spot, despite having higher sales figures in previous months.
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