SUM Microdose

Data Snapshot: May 05, 2024
SUM Microdose Cannabis Brand Logo
<$50K

Apr-2024

Sales

Neutral

Trend

6-Month

10

Product Count

SKUs

SUM Microdose

Overview

SUM Microdose is a distinct sublingual tablet brand that offers pure cannabinoids in oil-free tablets for alternate cannabis consumption. Originating from Colorado, the brand features low-THC products, with a focus on CBD, CBN, and THC, aiming to provide natural sleep promotion without resorting to hormones or synthetic sleep aids. Furthermore, SUM Microdose recently introduced new products, CURB and CONTROL, comprising 5 milligrams of cannabinoids, extending its market base and solidifying its innovative stance in the cannabis industry.
Markets

SUM Microdose Locations

Product Trends

SUM Microdose Categories

SUM Microdose Sales

Market Insights Snapshot

SUM Microdose Historical Sales by Category

In Colorado, SUM Microdose has shown a notable performance in the Capsules category, marking its presence with significant movements in rankings over the recent months. Starting off the year without a rank in the top 30 for January and February 2024, it made a remarkable leap to the 3rd position by March and maintained this rank into April. This upward trajectory is indicative of a strong consumer acceptance and growing sales, as evidenced by the sales figures that jumped from no recorded sales in the early months to $17,689 in March and further increased to $22,243 by April. This performance not only highlights SUM Microdose's growing market presence in Colorado but also underscores the brand's effectiveness in capturing and retaining consumer interest within the highly competitive Capsules category.

However, the absence of SUM Microdose from the top 30 rankings in the initial months of 2024 in Colorado suggests a period of either strategic repositioning or challenges that the brand had to overcome to secure its place among the top contenders. This gap in the rankings could be perceived negatively, but the subsequent recovery and improvement to the 3rd rank by March and April reflect a positive turnaround in the brand’s strategy and consumer reception. While specific strategies behind this resurgence are not detailed, the significant increase in sales from March to April implies effective marketing and product quality improvements that resonated well with the market. This analysis hints at a brand that is not only responsive to market demands but also capable of swift recovery and growth, suggesting a promising outlook for SUM Microdose in the competitive landscape of cannabis products in Colorado.

Apr-2024 Rank
Capsules
3
SUM Microdose

Competitive Landscape

In the competitive landscape of the cannabis capsule category in Colorado, SUM Microdose has shown a notable entry and upward trajectory in its market position. Initially not ranking in the top 20 for January and February 2024, it surged to the 3rd rank by March and maintained this position into April. This rise is significant when compared to its competitors, such as Craft / Craft 710 and Stratos, which held steady at the 2nd and 4th ranks respectively during the same period. The market leader, 1906, remained unchallenged at the top rank, although it experienced a notable dip in sales in April. SUM Microdose's performance, particularly its ability to quickly ascend in rank within a couple of months, underscores its growing popularity and potential threat to its competitors. Despite its later start, the brand's sales in March and April suggest a strong consumer interest that could disrupt the current market standings if the trend continues.

SUM Microdose market ranking for CO Capsules

SUM Microdose

Notable Products

In April 2024, SUM Microdose's top-selling product was the CBD:THC 30:1 Sublingual Relief Mint Tablets 40-Pack (600mg CBD, 20mg THC) with impressive sales figures reaching 217 units. Following closely behind was the CBD/THC 1:1 Focus Microdose Tablets 30-Pack (75mg CBD, 75mg THC), ranking second after previously leading in March. The CBD:THC 1:1 Focus Fast Acting Sublingual Tablet Mints 40-Pack (100mg CBD, 100mg THC) secured the third spot, showing a consistent rise in its ranking over the past months. The CBD/THC 2.5:1 Calm Microdose Sublingual Tablets 30-Pack (108mg CBD, 42mg THC) came in fourth, maintaining a steady climb in rankings since February. Notably, the Energy Sublingual 40-Pack (100mg) broke into the top five for the first time in April, signaling a growing interest in energy-focused cannabis products from SUM Microdose.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
CBD:THC 30:1 Sublingual Relief Mint Tablets 40-Pack (600mg CBD, 20mg THC)
Capsules
>5
1
3
1
CBD/THC 1:1 Focus Microdose Tablets 30-Pack (75mg CBD, 75mg THC)
Capsules
>5
3
1
2
CBD:THC 1:1 Focus Fast Acting Sublingual Tablet Mints 40-Pack (100mg CBD, 100mg THC)
Capsules
4
4
2
3
CBD/THC 2.5:1 Calm Microdose Sublingual Tablets 30-Pack (108mg CBD, 42mg THC)
Capsules
>5
5
4
4
Energy Sublingual 40-Pack (100mg)
Tincture & Sublingual
>5
>5
5
5
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