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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Papa & Barkley is stocked at 637 licensed dispensaries across California, New York, and Oregon, 477 of them in California, with the deepest coverage in Los Angeles, San Diego, Sacramento, San Francisco, and San Jose. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Papa & Barkley’s category mix tilted away from Topical as Topical fell 13.5% year over year and 11.6% month over month to 46.7% share, while Tincture & Sublingual grew 8.1% YoY and 4.7% MoM to 33.0% share. Edible expanded 24.7% YoY and 8.5% MoM to 14.3% share, and Capsules increased 8.2% YoY and 15.9% MoM to 5.7% share; alongside an average price decline of 2.1% YoY, total brand sales slipped 1.5% YoY even as Edible and Tincture & Sublingual gained traction. Given a category rank of 1 in Topical within California, the simultaneous contraction in Topical and expansion in non-Topical suggests mix dilution of a flagship advantage, implying that October 2026 performance was constrained by the double-digit Topical declines despite growth in three other categories.
The shift toward Tincture & Sublingual and Edible—up 8.1% YoY and 24.7% YoY respectively—paired with Topical’s 13.5% YoY drop and 11.6% MoM pullback indicates consumers are reallocating spend toward ingestibles and higher-ticket wellness formats, as Capsules rose 15.9% MoM at a $53.12 average price while Topical averaged $33.96. With brand-wide average price down 2.1% YoY and Topical still the largest share at 46.7%, the mix change implies Papa & Barkley can sustain overall volume by leaning into faster-growing Tincture & Sublingual and Edible while defending the Topical #1 position in California to limit further share erosion from double-digit Topical declines.
Competitive Landscape
Papa & Barkley sits at rank #1 in CA Topical in October 2026, unchanged from #1 a year earlier, and also unchanged from #1 three months ago; this flat rank trajectory contrasts with Liquid Flower moving up from #6 to #4 and Carter's Aromatherapy Designs (C.A.D.) slipping from #4 to #5. While Mary's Medicinals held at #2 year over year with an 11.0% YoY sales gain and Buddies held at #3 with a 14.2% YoY lift, Papa & Barkley’s unchanged #1 rank against upward and downward movers signals entrenched category leadership that competitors are narrowing against rather than displacing.
Notable Products
Papa & Barkley’s October 2026 sales are concentrated in a few SKUs, with the top 10 accounting for 63.0% of brand revenue and the CBD/THC 1:3 THC Rich Releaf Balm alone at 12.8%. New launches contributed just 0.3% from 6 products, so most of its sales come from established items.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
