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Sep-2025
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Overview
Market Insights Snapshot
Papa & Barkley has shown a remarkable consistency in the California cannabis market, particularly in the Tincture & Sublingual and Topical categories. In the Topical category, the brand has maintained its position as the top-ranked brand from June to September 2025, indicating strong consumer loyalty or a lack of significant competition. However, there is a slight decline in sales figures from June to September, which could suggest market saturation or seasonal fluctuations. Meanwhile, in the Tincture & Sublingual category, Papa & Barkley held the number one spot through August but slipped to second place in September, which may warrant further analysis to understand the competitive dynamics that led to this change.
In contrast, the Capsules category in California shows a minor downward trend in ranking, moving from ninth to tenth place by September 2025. This could be due to emerging competitors or shifts in consumer preferences. Interestingly, the Edible category reflects a positive trajectory, with Papa & Barkley climbing from 33rd place in June to 31st in August, suggesting a gradual but steady improvement in market penetration. This upward movement in the Edible category could be an indicator of successful product innovation or marketing strategies that resonate with consumers. However, the brand is still outside the top 30, which highlights potential areas for growth or the need for strategic adjustments to improve its competitive standing.
Competitive Landscape
In the competitive landscape of the California topical cannabis market, Papa & Barkley has maintained a dominant position, consistently ranking as the number one brand from June to September 2025. This consistent top ranking highlights the brand's strong market presence and consumer preference. However, while Papa & Barkley leads in sales, there is a noticeable downward trend in their sales figures over the months, which could indicate potential challenges in sustaining growth or market saturation. In contrast, Mary's Medicinals, holding the second rank consistently, shows a relatively stable sales performance, suggesting a loyal customer base that could pose a competitive threat if Papa & Barkley's sales continue to decline. Meanwhile, Buddies remains in the third position, with a slight increase in sales over the months, indicating potential for growth and a rising competitive edge. These dynamics suggest that while Papa & Barkley is currently leading, the brand must address its sales decline to maintain its competitive advantage in the California market.
Notable Products
In September 2025, Papa & Barkley's top-performing product was the Sleep Releaf- CBD/CBN/THC 1:1:1 Berry Pomegranate Gummies 20-Pack, which maintained its number one rank from August, with sales reaching 4015 units. The CBD/THC 1:3 THC Rich Releaf Balm (100mg CBD, 300mg THC, 50ml) held steady at the second position, showing a slight decline from its peak sales in July. The CBD/THC 3:1 CBD Rich Releaf Balm (135mg CBD, 33mg THC, 15ml) consistently retained the third spot throughout the months leading up to September. The CBD/THC 3:1 CBD Rich Releaf Balm (450mg CBD, 150mg THC, 50ml) remained fourth, despite a gradual decrease in sales. Lastly, the CBD/THC 1:3 THC Rich Releaf Balm (30mg CBD, 90mg THC, 15ml) stayed in fifth place, showing a consistent downward trend in sales since July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
