Papa & Barkley

Papa & Barkley has demonstrated varied performance across different categories and states, showcasing both strengths and areas for improvement. In California, the brand maintained a strong presence in the Tincture & Sublingual category, holding the top rank consistently until December 2025, when it shifted to second place. This suggests a slight dip in dominance, although the sales figures continued to show robust demand. In the Capsules category, Papa & Barkley held steady at the 9th position for several months but experienced a drop to 11th in December, indicating potential competitive pressures or market changes. Meanwhile, their performance in the Edible category was more volatile, with rankings fluctuating but ultimately returning to 31st place in December, hinting at an ongoing struggle to secure a stronger foothold in this segment.

In New York, Papa & Barkley made a notable entry into the Topical category, securing the 3rd position by December 2025. This marks a significant achievement given the lack of prior rankings, suggesting a successful market penetration strategy or a growing demand for their topical products in the state. Despite the strong performance in topicals, the absence of rankings in other categories implies that the brand might not yet have a broad product appeal or presence in the New York market outside of this category. This could represent both a challenge and an opportunity for growth, as the brand could explore expanding its product lines or increasing its market presence in other categories to capitalize on its existing success.