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Nov-2025
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Overview
Market Insights Snapshot
Papa & Barkley has demonstrated a steady performance across several product categories in California. Notably, the brand has maintained its top position in the Tincture & Sublingual and Topical categories, consistently ranking first from August through November 2025. This dominance in specific categories highlights the brand's stronghold and consumer preference within these segments. However, in the Capsules category, there was a slight dip in November, moving from the 9th to the 10th position, which might suggest increased competition or a shift in consumer preferences. Despite this, their sales figures in the Capsules category did see an uptick in November, indicating a potential recovery or seasonal demand.
In the Edible category, Papa & Barkley experienced a notable improvement in California, moving from the 31st position in September to the 27th in November. This upward trend could indicate successful marketing strategies or product innovations attracting more customers. It's worth mentioning that the brand's absence from the top 30 in September might have been a cause for concern, but the subsequent rise suggests a successful rebound. As the brand continues to navigate these competitive landscapes, it will be interesting to observe how they adapt and strategize to maintain and enhance their market presence in the coming months.
Competitive Landscape
In the California topical cannabis market, Papa & Barkley maintains a strong lead, consistently holding the number one rank from August to November 2025. This dominant position is bolstered by its significant sales figures, which are consistently higher than its competitors. Mary's Medicinals follows as a distant second, maintaining a steady rank but with sales figures that are notably lower than Papa & Barkley's. Buddies holds the third position, with sales that are significantly lower than both Papa & Barkley and Mary's Medicinals. The data indicates that while the competition remains stable in their rankings, Papa & Barkley's market leadership is unchallenged, suggesting a strong brand loyalty and effective market strategy that competitors have yet to overcome.
Notable Products
In November 2025, Papa & Barkley's top-performing product was the Sleep Releaf CBD/CBN/THC 1:1:1 Berry Pomegranate Gummies 20-Pack, maintaining its first-place ranking for four consecutive months, with sales reaching 7573 units. The CBD/THC 1:3 THC Rich Releaf Balm held steady in second place throughout the same period, demonstrating consistent popularity. The CBD/THC 3:1 CBD Rich Releaf Balm in the 15ml size improved its ranking from fourth in October to third in November. Meanwhile, the CBD/THC 3:1 CBD Rich Releaf Balm 50ml variant saw a slight decline, moving from third to fourth place. The CBD/THC 1:3 THC Rich Releaf Body Oil debuted in the rankings at fifth place, indicating a promising start.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
