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Apr-2026
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Overview
Market Insights Snapshot
In California, Papa & Barkley has shown consistent performance across several categories, maintaining a strong presence particularly in the Topical and Tincture & Sublingual segments. The brand has impressively held the number one rank in the Topical category from January to April 2026, indicating a dominant market position. However, in the Capsules category, Papa & Barkley experienced a slight fluctuation, moving from 11th place in January to 10th in April, suggesting a stable yet competitive environment. Their performance in the Edible category, while within the top 30, remained at the lower end, indicating potential areas for growth.
In New York, Papa & Barkley has made notable strides in the Topical category, securing the third rank in both March and April 2026. This entry into the top ranks in New York highlights a positive reception and growing consumer interest in their products outside of California. The absence of rankings in earlier months suggests that the brand was not initially in the top 30, marking this as a significant upward movement. This expansion into new markets with strong initial rankings is a promising sign of the brand's potential to replicate its success in other states.
Competitive Landscape
In the competitive landscape of California's topical cannabis market, Papa & Barkley has consistently maintained its position as the leading brand from January to April 2026. Despite fluctuations in sales figures, Papa & Barkley has held the number one rank, showcasing its strong brand loyalty and market presence. In contrast, Mary's Medicinals has consistently been ranked second, with sales figures significantly lower than Papa & Barkley's, indicating a clear gap in market dominance. Meanwhile, Buddies has remained in third place, further trailing behind in sales. This consistent ranking suggests that while competitors are stable, they are not currently posing a significant threat to Papa & Barkley's leading position in the California topical category.
Notable Products
In April 2026, Papa & Barkley's top-performing product was the Sleep Releaf- CBD/CBN/THC 1:1:1 Berry Pomegranate Solventless Gummies 20-Pack under the Edible category, maintaining its first-place rank consistently since January. The CBD/THC 1:3 THC Rich Releaf Balm in the Topical category also held steady at second place throughout the year. Notably, the CBD/THC 3:1 CBD Rich Releaf Balm (450mg CBD, 150mg THC, 50ml 1.7oz) improved its ranking, moving up from fifth in February to third in April. The CBD/THC 3:1 CBD Rich Releaf Balm (135mg CBD, 33mg THC, 15ml) experienced a slight drop, settling at fourth place in April. The CBD/THC 1:3 THC Rich Releaf Body Oil entered the rankings in February at fourth place and ended up in fifth place by April, with a notable sales figure of 2700.0 in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
