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Apr-2025
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Overview
Market Insights Snapshot
Papa & Barkley has demonstrated a strong and consistent performance in the California market, particularly within the Tincture & Sublingual and Topical categories. In both these categories, the brand has maintained a solid number one ranking from January through April 2025. The Topical category, in particular, has seen impressive sales growth, with April 2025 sales reaching 767,263 units, marking a steady upward trend. This consistent top ranking in highly competitive categories highlights the brand's strong foothold and consumer loyalty in California.
In contrast, Papa & Barkley has faced challenges in the Edible category, where they have not been able to break into the top 30 brands in California. Despite this, the Capsules category shows a stable ranking at number 8 from February to April 2025, although sales have slightly declined over the months. This mixed performance across different categories suggests that while Papa & Barkley excels in certain product lines, there may be opportunities for growth and improvement in others, such as Edibles, where the brand is currently not in the top tier.
Competitive Landscape
In the competitive landscape of the California topical cannabis market, Papa & Barkley consistently maintains its leading position, ranking first from January to April 2025. This dominance is underscored by its stable sales performance, which not only surpasses its closest competitor, Mary's Medicinals, but also shows a positive growth trend over the months. While Mary's Medicinals holds a steady second place, its sales figures are notably lower than Papa & Barkley's, indicating a significant gap in market share. Meanwhile, Buddies consistently ranks third, with sales figures that are considerably lower than both Papa & Barkley and Mary's Medicinals. This competitive analysis highlights Papa & Barkley's robust market presence and suggests a strong customer preference for its products in the California topical category.
Notable Products
In April 2025, Papa & Barkley's top-performing product was the CBD/THC 1:3 THC Rich Releaf Balm (100mg CBD, 300mg THC, 50ml) in the Topical category, maintaining its consistent first-place ranking from previous months with sales of $4,273. The CBD/THC 3:1 CBD Rich Releaf Balm (135mg CBD, 33mg THC, 15ml) held steady at the second position, showing a sales increase compared to March 2025. The CBD/THC 3:1 CBD Rich Releaf Balm (450mg CBD, 150mg THC, 50ml) remained in third place, continuing its upward sales trend. The Sleep Releaf CBD/CBN/THC 1:1:1 Berry Pomegranate Gummies 20-Pack, an Edible, maintained its fourth position after debuting in March. Meanwhile, the CBD/THC 1:3 THC Rich Releaf Body Oil (100mg CBD, 300mg THC, 60ml) stayed at the fifth rank, showing consistent performance in the Topical category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
