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Jul-2025
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Overview
Market Insights Snapshot
Papa & Barkley has shown consistent performance in the California market across several categories. Notably, the brand has maintained its top position in the Topical category from April to July 2025, reflecting a strong foothold in this segment. However, in the Capsules category, while they have held steady at rank 8, there is a noticeable decline in sales over the months, which might suggest increasing competition or shifts in consumer preferences. In the Edible category, Papa & Barkley has shown slight improvement, moving up from rank 36 in May to rank 32 by July, indicating a positive reception to either new product offerings or marketing strategies. The Tincture & Sublingual category remains a stronghold for the brand, alternating between the first and second positions over the four months, with a notable sales increase in July.
The consistent top ranking in the Topical category for California is indicative of Papa & Barkley’s dominance and possibly a loyal customer base. This position is complemented by their strong performance in the Tincture & Sublingual category, where they regained the top spot in July after a brief dip to second in May and June. It's interesting to note the absence of Papa & Barkley from the top 30 in some other categories, which could suggest areas for potential growth or diversification. The Edible category, while not their strongest, shows potential for improvement, as evidenced by the upward trend in rankings. Overall, while there are areas of concern, such as declining sales in Capsules, the brand's strengths in Topicals and Tinctures suggest a robust positioning in key segments.
Competitive Landscape
In the California topical cannabis market, Papa & Barkley has consistently maintained its leading position, ranking first from April to July 2025. This dominance is underscored by its substantial sales figures, which, while showing a slight downward trend, remain significantly higher than its closest competitor, Mary's Medicinals, which holds a steady second place. Despite Mary's Medicinals maintaining a consistent rank, its sales figures are notably lower, indicating a significant gap between the two brands. Meanwhile, Buddies remains in third place, with sales figures that are considerably lower than both Papa & Barkley and Mary's Medicinals. The consistent ranking and sales performance of Papa & Barkley highlight its strong brand presence and consumer preference in the California topical category, suggesting a robust market strategy that continues to outperform its competitors.
Notable Products
In July 2025, the top-performing product for Papa & Barkley was the CBD/THC 1:3 THC Rich Releaf Balm (100mg CBD, 300mg THC, 50ml) in the Topical category, maintaining its number one rank with sales of 4005 units. Following closely, the CBD/THC 3:1 CBD Rich Releaf Balm (135mg CBD, 33mg THC, 15ml) also held its consistent second position. The Sleep Releaf- CBD/CBN/THC 1:1:1 Berry Pomegranate Gummies 20-Pack remained in third place across the months, showing steady performance in the Edible category. Notably, the CBD/THC 1:3 THC Rich Releaf Body Oil (100mg CBD, 300mg THC, 60ml) improved its rank from fifth to fourth, indicating a positive sales trajectory. Meanwhile, the CBD/THC 3:1 CBD Rich Releaf Balm (450mg CBD, 150mg THC, 50ml) slipped to fifth place, reflecting a slight decrease in its sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
