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Aug-2025
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Overview
Market Insights Snapshot
Papa & Barkley has demonstrated consistent performance in the California market, particularly in the Tincture & Sublingual and Topical categories. In the Tincture & Sublingual category, the brand maintained a strong presence, holding the second position from May to August 2025, with a brief peak to the first position in July. This indicates a robust demand for their products in this category, despite a slight fluctuation in sales. Meanwhile, in the Topical category, Papa & Barkley has consistently dominated the market, retaining the top rank throughout the same period. This unwavering leadership in Topicals suggests a strong brand loyalty and product efficacy that resonates well with consumers.
In contrast, the Edible category in California shows a different trend for Papa & Barkley. The brand improved its ranking from 33rd in May to 28th by August, indicating a gradual increase in market penetration and consumer acceptance. This upward trajectory in the Edible category, despite starting outside the top 30, reflects a positive growth trend and potential for future expansion. However, the Capsules category has seen static performance, with the brand consistently ranking 8th from May to August, which might signal a plateau in this segment. This stability could be seen as both a testament to their steady customer base and a potential area for strategic growth initiatives.
Competitive Landscape
In the competitive landscape of the California topical cannabis market, Papa & Barkley has consistently maintained its leading position, holding the number one rank from May to August 2025. This dominance is underscored by its substantial lead in sales over competitors such as Mary's Medicinals and Buddies, which have consistently ranked second and third, respectively, during the same period. Despite a slight decline in sales from May to August, Papa & Barkley's sales figures remain significantly higher than those of its closest competitors, indicating a strong brand presence and customer loyalty. The consistent ranking of Mary's Medicinals and Buddies suggests a stable competitive environment, but Papa & Barkley's ability to maintain its top position highlights its effectiveness in capturing and retaining market share in California's topical category.
Notable Products
In August 2025, the top-performing product for Papa & Barkley was the Sleep Releaf- CBD/CBN/THC 1:1:1 Berry Pomegranate Gummies 20-Pack, which climbed to the number one rank from its consistent position at number two in the preceding months, with a notable sales figure of 4690. The CBD/THC 1:3 THC Rich Releaf Balm, previously holding the top rank from May to July, dropped to second place in August. The CBD/THC 3:1 CBD Rich Releaf Balm in both the 15ml and 50ml sizes maintained their third and fourth positions respectively throughout the months. The CBD/THC 1:3 THC Rich Releaf Body Oil remained steady at rank five, despite a slight decrease in sales. These rankings indicate a shift in consumer preference towards edible products over topicals in the month of August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
