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Feb-2026
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Overview
Market Insights Snapshot
Papa & Barkley has shown a consistent performance in the California market, particularly in the Tincture & Sublingual and Topical categories, where they have maintained the top spot from November 2025 through February 2026. This indicates a strong brand presence and consumer loyalty in these categories. However, their performance in the Capsules category slipped slightly in January 2026, moving from 10th to 11th place, but they quickly regained their position by February. In the Edible category, they were ranked 28th in November 2025, dropped out of the top 30 in December, and then climbed back to 28th by February 2026, highlighting some fluctuations in consumer preferences or competitive dynamics within this category.
In New York, Papa & Barkley has made notable strides in the Topical category, consistently holding the third position in November and December 2025. However, data for January and February 2026 is not available, suggesting they might have fallen out of the top 30, which could be a point of concern or an opportunity for strategic improvement. This absence in the rankings could indicate increased competition or a shift in consumer preferences within the state. While the available data provides a snapshot of their performance, further insights would be necessary to understand the underlying trends and potential strategies for maintaining or improving their market position.
Competitive Landscape
In the competitive landscape of the California topical cannabis market, Papa & Barkley has maintained a consistent lead, holding the number one rank from November 2025 through February 2026. This stability in rank highlights their strong market presence and consumer preference. Despite a noticeable dip in sales from December 2025 to February 2026, Papa & Barkley remains significantly ahead of its competitors. Mary's Medicinals, consistently ranked second, shows a steady sales performance but remains considerably behind Papa & Barkley in terms of sales volume. Similarly, Buddies, holding the third position, trails even further in sales, indicating a clear gap between the top brand and its closest competitors. This data suggests that while Papa & Barkley faces competition, its market dominance in the topical category remains unchallenged, though monitoring sales trends will be crucial for maintaining its lead.
Notable Products
In February 2026, the top-performing product for Papa & Barkley was the Sleep Releaf- CBD/CBN/THC 1:1:1 Berry Pomegranate Gummies 20-Pack, maintaining its consistent first-place ranking from the previous months, though its sales decreased to 4,663 units. The CBD/THC 1:3 THC Rich Releaf Balm remained in second place, showing a slight decline in sales. The CBD/THC 3:1 CBD Rich Releaf Balm in the 15ml size held the third position, continuing its steady performance from January. The CBD/THC 1:3 THC Rich Releaf Body Oil maintained its fourth rank, while the larger 50ml CBD/THC 3:1 CBD Rich Releaf Balm rounded out the top five, having dropped from third place in November 2025. Overall, the rankings for these products have shown remarkable consistency, with only minor shifts in their positions over the last few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
