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Oct-2025
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Overview
Market Insights Snapshot
Papa & Barkley has maintained a consistent performance in the California market, particularly in the Tincture & Sublingual and Topical categories, where they have held the number one spot from July through October 2025. This enduring top position in these categories highlights the brand's strong foothold and consumer preference in these segments. However, in the Capsules category, the brand has consistently ranked ninth throughout the same period, indicating a stable yet less dominant presence compared to their leading categories. This steadiness suggests that while Capsules are not their strongest suit, they hold a respectable position that could be leveraged for growth.
In contrast, the Edible category shows a more dynamic performance for Papa & Barkley. The brand moved from the 31st position in July and September 2025 to 30th in August and further improved to 29th in October. This upward trend, although modest, indicates a potential area for growth and increased market penetration. Notably, the absence of ranking in the top 30 in other states or provinces suggests that Papa & Barkley might be focusing their efforts primarily in California. This could be seen as both a strength, due to their focused market strategy, and a limitation, as they might be missing opportunities for expansion in other regions.
Competitive Landscape
In the California topical cannabis market, Papa & Barkley maintains a dominant position, consistently ranking first from July to October 2025. This leadership is underscored by their substantial sales figures, which remain significantly higher than their closest competitor, Mary's Medicinals, who holds a steady second place. Despite a slight dip in sales during September, Papa & Barkley rebounded in October, reinforcing their market supremacy. Meanwhile, Buddies consistently ranks third, with sales figures that are markedly lower than both Papa & Barkley and Mary's Medicinals. The stability in rankings suggests a well-entrenched market hierarchy, with Papa & Barkley leading the charge, indicating strong brand loyalty and effective market strategies in the topical category.
Notable Products
In October 2025, the top-performing product for Papa & Barkley was the Sleep Releaf- CBD/CBN/THC 1:1:1 Berry Pomegranate Gummies 20-Pack, maintaining its first-place ranking from the previous months with sales totaling 5091. The CBD/THC 1:3 THC Rich Releaf Balm (100mg CBD, 300mg THC, 50ml) also held steady in the second position, showing a consistent performance across the months. Notably, the CBD/THC 3:1 CBD Rich Releaf Balm (450mg CBD, 150mg THC, 50ml) climbed to third place from fifth in September 2025, indicating a positive sales trend. The CBD/THC 3:1 CBD Rich Releaf Balm (135mg CBD, 33mg THC, 15ml) slightly dropped to fourth place, while the CBD/THC 1:3 THC Rich Releaf Balm (30mg CBD, 90mg THC, 15ml) remained in fifth. This analysis highlights the dominance of the Edible category, with the Sleep Releaf gummies consistently leading in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
