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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Papa & Barkley’s May 2026 category mix remains anchored in Topical at 54.53% share with year-over-year decline of 6.96% and month-over-month dip of 1.08%, while Tincture & Sublingual holds 30.20% share but contracts faster at -10.15% YoY and -8.08% MoM. Edible climbs year-over-year by 31.52% to 10.51% share despite a -4.94% MoM pullback, and Capsules shrink YoY by 31.16% even as they tick up 6.10% MoM to 4.63% share; Concentrates is marginal at 0.12% share with -84.67% YoY and -15.99% MoM. With brand-level sales down 7.17% YoY and average price down 4.81% YoY to $34.61, the mix signals reliance on Topical and Tincture & Sublingual where declines are concentrated, while Edible provides the only YoY offset; the thesis is a defensive mix tilt where growth pockets are too small to counter core-category contraction.
Given a number 1 rank in Topical in California alongside a 6.96% YoY and 1.08% MoM decline in that category, the positioning centers on defending leadership in a softening core while reallocating toward Edible, which rose 31.52% YoY but still sits at 10.51% share. The larger Tincture & Sublingual base at 30.20% share is eroding faster (-10.15% YoY and -8.08% MoM) than Topical, suggesting near-term margin and velocity pressure that price cuts (-4.81% YoY on average price) have not reversed; the implication is that maintaining Topical leadership while accelerating Edible’s contribution by 2–3 share points would be a clearer path to stabilizing total sales than chasing recovery in Tincture & Sublingual, where declines are sharper.
Competitive Landscape
Papa & Barkley holds rank #1 in CA Topical in May 2026, unchanged from #1 in May 2025, with stability at #1 also across the last three months, indicating a flat rank trajectory while rivals shift around it; Mary's Medicinals sits at #2 with a -31.8% year-over-year sales change, while Liquid Flower climbed from #6 to #4 with a 62.2% year-over-year increase, showing upward pressure from mid-tier movers; additionally, Buddies holds #3 with 33.0% growth versus Sweet ReLeaf (CA) at #5 with a -5.2% decline, suggesting the spread between #1 and the pack is being tested by growth from #3–#4 even as the #2 position contracts; the pattern implies that maintaining #1 will rely on defending against faster-growing challengers rather than overtaking peers, since the lead is stationary while competitors either contract or surge.
Notable Products
The steepest decline came from CBD/THC 30:1 CBD Rich Releaf Tincture (435mg CBD, 15mg THC, 15ml), down 20.1% month over month and sitting at rank 8, while the category’s other tincture, THC Releaf Oil Tincture (1000mg THC, 15ml), rose 5.4% to rank 7. At the top of the chart, Sleep Releaf- CBD/CBN/THC 1:1:1 Berry Pomegranate Solventless Gummies 20-Pack fell 6.4% but held rank 1, whereas the CBD/THC 1:3 THC Rich Releaf Balm (100mg CBD, 300mg THC, 50ml, 1.7oz) slipped 8.2% to rank 2. Four of the top ten are Topical SKUs, with mixed movements from -8.2% to +14.3% and ranks concentrated at 2, 3, 4, 5, and 6, indicating that Topicals anchor volume despite volatility across sizes. The pattern implies Papa & Barkley is skewing toward high-THC formats and Topicals for dependable rank retention while CBD-dominant tinctures face pullback, suggesting portfolio emphasis on formats with steadier rank resilience rather than low-THC wellness items.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
