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Dec-2025
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Overview
Market Insights Snapshot
MediPharm Labs has shown a strong and consistent performance in the Alberta market, particularly in the Oil category, where it has maintained the top rank from September through December 2025. This indicates a solid consumer base and effective market penetration in this segment. However, the brand faces challenges in the Vapor Pens category in Alberta, where its rank has been declining steadily from 50th in September to 63rd by December, suggesting increased competition or shifting consumer preferences. In British Columbia, MediPharm Labs improved its position in the Oil category, moving from 6th to 4th before settling at 5th in December, reflecting a volatile yet promising market performance.
In Ontario, MediPharm Labs has consistently held the 3rd rank in the Oil category across the last four months of 2025. This stability suggests a strong brand presence and consumer loyalty in this category. However, in the Edible category, the brand appeared in the rankings only in September at 31st position, after which it did not feature in the top 30, indicating potential areas for growth or strategic reevaluation. Meanwhile, the Vapor Pens category in Ontario presents a mixed picture, with the brand only occasionally appearing in the rankings, highlighting a competitive landscape and potential challenges in maintaining a consistent market position.
Competitive Landscape
In the Alberta oil category, MediPharm Labs has consistently maintained its top position from September to December 2025, demonstrating its strong market presence and customer loyalty. Despite fluctuations in sales figures, MediPharm Labs has managed to outperform competitors like Tweed, which saw a slight dip in rank from second to third place in November before recovering, and Viola, which improved its rank from fifth to second place by December. This stability in rank for MediPharm Labs, coupled with its ability to sustain higher sales figures, underscores its robust market strategy and brand strength in Alberta's competitive oil category.
Notable Products
In December 2025, MediPharm Labs' top-performing product was the CBN:THC 1:2 Nighttime Formula Oil (30ml), maintaining its number one rank consistently since September, with sales reaching 4822 units. The THC 30 Regular Formula Oil (30ml) also held its second place position across the months, showing a significant increase in sales. The CBN/CBD 1:2 Relax Formula Oil (30ml) and CBD 50 Plus Olive Formula Oil (30ml) remained steady at third and fourth ranks respectively, with the Relax Formula seeing a notable sales rise to 2496 units. High CBD Distillate Disposable (1g) secured the fifth spot again, despite a slight decline in sales. Overall, the rankings have shown remarkable stability, indicating a consistent consumer preference for these top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
