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Sep-2025
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Overview
Market Insights Snapshot
MediPharm Labs has shown a consistent performance in the Alberta market, particularly in the Oil category, where it has maintained the top position from June to September 2025. This sustained leadership indicates strong brand recognition and consumer loyalty in this category. However, the performance in the Vapor Pens category in Alberta tells a different story, with rankings fluctuating between 41st and 59th place, suggesting a more competitive landscape or potentially less market penetration. This contrast between categories highlights the brand's strong foothold in oils while indicating room for improvement in vapor pens.
In Ontario, MediPharm Labs has consistently held the third rank in the Oil category from June to September 2025, showcasing a stable presence in this market. However, its entry into the Edible category in September, debuting at 26th, suggests a new strategic focus or expansion effort, which will be crucial to monitor for future growth. The Vapor Pens category in Ontario presents a similar challenge as in Alberta, with rankings fluctuating but consistently outside the top 30, indicating either a highly competitive market or a need for increased marketing efforts. Meanwhile, in British Columbia, the brand's performance in the Oil category slipped from 4th to 6th place by September, which might be a point of concern or an opportunity to reassess their strategy in this province.
Competitive Landscape
In the Alberta oil category, MediPharm Labs has consistently maintained its top position from June to September 2025, showcasing its dominance in the market. Despite a slight fluctuation in sales, MediPharm Labs remains unchallenged in rank, indicating strong brand loyalty and market presence. In contrast, Tweed has held the second position, except for a brief dip to third in August, suggesting a competitive but stable performance. Meanwhile, Frank has oscillated between fourth and fifth place, indicating a less stable market position. This consistent top ranking for MediPharm Labs, despite the competitive landscape, highlights its robust market strategy and customer retention capabilities.
Notable Products
In September 2025, the top-performing product for MediPharm Labs was the CBN:THC 1:2 Nighttime Formula Oil (30ml) in the Oil category, maintaining its first-place rank consistently from June through September, with sales reaching 4423 units. The THC 30 Regular Formula Oil (30ml) also held steady in the second position across these months, demonstrating stable demand. The CBN/CBD 1:2 Relax Formula Oil (30ml) remained consistently in third place, while the CBD 50 Plus Olive Formula Oil (30ml) regained its fourth position after dropping to fifth in August. The High CBD Distillate Disposable (1g) in the Vapor Pens category maintained its fifth-place rank, showing a slight increase in sales compared to the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
