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Apr-2025
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Overview
Market Insights Snapshot
MediPharm Labs has demonstrated a strong performance in the Alberta market, consistently holding the number one rank in the Oil category from January to April 2025. This consistency highlights their dominance in Alberta's oil segment, despite a slight fluctuation in sales figures over the months. In contrast, their performance in the Vapor Pens category in Alberta is less robust, with rankings fluctuating between 49th and 54th position, indicating a less competitive stance in this segment. This disparity between categories suggests that while MediPharm Labs has a strong foothold in oils, there is room for growth in the vapor pens market.
In Saskatchewan, MediPharm Labs mirrors its Alberta oil success by maintaining the top rank in the Oil category consistently over the four months. Meanwhile, in British Columbia, the brand's oil category ranking fluctuated slightly, showing a dip in March but recovering to third place by April. The Ontario market presents a stable yet slightly declining trend for MediPharm Labs in the Oil category, consistently ranking third. However, their Vapor Pens category performance in Ontario is notably lower, with rankings not even breaking into the top 70, indicating a significant gap in their market presence compared to other regions.
Competitive Landscape
In the Alberta oil category, MediPharm Labs has consistently maintained its leading position from January to April 2025, showcasing its dominance in the market. Despite fluctuations in sales, MediPharm Labs has held onto the top rank, indicating a strong brand presence and customer loyalty. In contrast, Tweed has consistently ranked second, with sales figures significantly lower than MediPharm Labs, suggesting a competitive but stable market environment. Meanwhile, Frank has shown some variability, moving from fifth to third place in February before stabilizing at fourth, reflecting a dynamic market where smaller brands are vying for increased market share. These insights highlight MediPharm Labs' robust market position and the competitive landscape it navigates in Alberta's oil category.
Notable Products
In April 2025, MediPharm Labs' top-performing product was CBN:THC 1:2 Nighttime Formula Oil (30ml) in the Oil category, maintaining its number one rank since January with sales of 5875 units. Following closely, THC 30 Regular Formula Oil (30ml) also retained its second position across the months. CBN:CBD 1:2 Relax Formula Oil (30ml) held steady in third place, showing consistent performance throughout the period. CBD 50 Plus Olive Formula Oil (30ml) remained in fourth position, with a slight increase in sales from the previous month. High CBD Distillate Disposable (1g) in the Vapor Pens category continued to rank fifth, indicating stable demand over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
