Market Insights Snapshot
MediPharm Labs has shown an impressive performance in the cannabis oil category across several states. In Alberta, the brand has maintained a steady rank at number one from August to November 2023, showing a consistent increase in sales over the period. A similar trend is observed in Ontario, where the brand climbed from the second to the first rank in October and maintained it in November. MediPharm also held the top rank in the oil category in Saskatchewan throughout the same period, although sales showed a slight decrease in November.
In the capsules and edibles categories, the performance of MediPharm Labs varied. In Alberta, the brand's rank in the capsules category remained stable at 14th place from September to November, while in the edibles category, the brand's rank fluctuated, moving from 45th place in September to 33rd in November. In Ontario, the brand's performance in the capsules category showed a slight decline, moving from 13th place in August to 20th in November. The edibles category saw a slight improvement, with the brand moving up from 35th place in September to 28th in November. The sales figures for these categories showed a similar trend.
In the Ontario oil market, Redecan and NightNight are key competitors to MediPharm Labs. Redecan, initially holding the top rank in August and September 2023, was surpassed by MediPharm Labs in October and November. This shift in ranking suggests a significant increase in MediPharm Labs' sales, overtaking Redecan's previously leading position. Meanwhile, NightNight consistently held the third rank throughout this period, indicating a stable but lower sales volume compared to both MediPharm Labs and Redecan. These trends suggest that while MediPharm Labs has recently gained momentum, competition in the Ontario oil market remains intense, with Redecan closely trailing and NightNight maintaining a steady presence.
In November 2023, MediPharm Labs' top-performing product was the 'CBN:THC 1:2 Nighttime Formula Oil (30ml)', maintaining its first-place ranking from previous months. The second best-selling product was 'CBN:CBD 1:2 Relax Formula Oil (30ml)', which moved up from its third-place ranking in earlier months. The 'THC 30 Regular Formula Oil (30ml)' dropped to the third position from its second-place ranking in the previous months. The 'CBD 50 Plus Olive Formula Oil (30ml)' and 'CBG/CBD 1:2 Advanced Formula Oil (30ml)' retained their fourth and fifth positions respectively. Notably, the 'CBN:THC 1:2 Nighttime Formula Oil (30ml)' saw a significant increase in sales, reaching 9,476 units sold in November.