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Aug-2025
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Overview
Market Insights Snapshot
MediPharm Labs has demonstrated a strong presence in the Alberta market, particularly in the Oil category, where it consistently held the number one rank from May to August 2025. This stability suggests a strong consumer preference and market penetration in this category. However, the brand's performance in the Vapor Pens category within Alberta showed more volatility, with rankings fluctuating from 50th in May to 41st in August, indicating a potential area for growth or increased competition. In British Columbia, MediPharm Labs maintained a steady 4th place position in the Oil category, yet the sales figures showed some variability, which could hint at seasonal trends or shifting consumer preferences.
In Ontario, MediPharm Labs consistently ranked 3rd in the Oil category from May through August 2025, highlighting a robust position in this competitive market. However, the Vapor Pens category in Ontario presented a different scenario, with rankings ranging from 77th to 88th, suggesting challenges in gaining a foothold in this segment. Meanwhile, the brand's presence in Saskatchewan was noted with a 2nd place rank in the Oil category in May, but the absence of rankings in subsequent months indicates a significant drop-off or increased competition. Such insights could be crucial for stakeholders looking to understand market dynamics and strategize future growth paths for MediPharm Labs.
Competitive Landscape
In the Alberta oil category, MediPharm Labs has consistently maintained its top position from May to August 2025, demonstrating its strong market presence and customer loyalty. Despite fluctuations in sales figures, MediPharm Labs has outperformed competitors like Tweed and Viola, which have held the second and third ranks respectively. Notably, while Tweed has maintained a steady second rank throughout the period, Viola experienced a dip in June, dropping to sixth place before recovering to third. This indicates that while competitors face volatility, MediPharm Labs' consistent ranking suggests a robust strategy and product appeal that keeps it ahead in the competitive landscape.
Notable Products
In August 2025, MediPharm Labs' top-performing product was the CBN:THC 1:2 Nighttime Formula Oil (30ml) in the Oil category, maintaining its number one rank for the fourth consecutive month with sales of 4280 units. Following closely, the THC 30 Regular Formula Oil (30ml) also retained its consistent second-place position. The CBN/CBD 1:2 Relax Formula Oil (30ml) remained steady in third place, indicating stable consumer preference. A notable change in rankings was observed with the High CBD Distillate Disposable (1g) in the Vapor Pens category, which climbed from fifth to fourth place, showing an increase in sales performance. Meanwhile, the CBD 50 Plus Olive Formula Oil (30ml) slipped from fourth to fifth, indicating a slight decline in popularity compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
