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Oct-2025
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Overview
Market Insights Snapshot
MediPharm Labs has demonstrated a strong performance in the Alberta market, particularly in the Oil category, where it has consistently held the number one rank from July to October 2025. This dominance is underscored by a steady increase in sales, culminating in over 328,000 CAD in October. However, their position in the Vapor Pens category in Alberta tells a different story, as they have not managed to break into the top 30, with ranks hovering around 46th to 50th place over the same period. This disparity highlights a potential area for growth and strategic focus in the Vapor Pens segment.
In Ontario, MediPharm Labs has maintained a solid third-place ranking in the Oil category throughout the months of July to October 2025, with a noticeable increase in sales from approximately 247,000 CAD in July to over 267,000 CAD by October. However, their presence in the Edible category was only notable in September, where they ranked 31st, suggesting limited traction in this segment. Meanwhile, their performance in the Vapor Pens category in Ontario has seen fluctuating ranks, with a significant drop to 96th place in October, indicating challenges in gaining a foothold in this competitive market. In British Columbia, the brand has shown resilience in the Oil category, maintaining a top-five position, though their rank varied slightly month-to-month.
Competitive Landscape
In the competitive landscape of the oil category in Alberta, MediPharm Labs has consistently maintained its top position from July to October 2025, showcasing its strong market presence and consumer preference. Despite the fluctuations experienced by competitors like Viola, which saw a drop from second to fifth place in September before recovering to fourth in October, and Tweed, which held steady at second place except for a brief dip to third in September, MediPharm Labs has not only retained its number one rank but also demonstrated a positive sales trajectory. This stability and growth in sales highlight MediPharm Labs' robust market strategy and consumer loyalty, setting it apart from its competitors in the Alberta oil market.
Notable Products
In October 2025, the top-performing product from MediPharm Labs was the CBN:THC 1:2 Nighttime Formula Oil (30ml), maintaining its consistent first-place ranking from previous months with impressive sales of 5231 units. The THC 30 Regular Formula Oil (30ml) held steady in second place, showing a notable increase in sales figures compared to previous months. The CBN/CBD 1:2 Relax Formula Oil (30ml) continued its consistent performance in third place, while the CBD 50 Plus Olive Formula Oil (30ml) remained fourth. A new entry, THC Dissolving Drops Oil (30ml), debuted in fifth place, indicating a successful launch. Overall, the rankings remained stable, with each product maintaining its position from July through October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
