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Nov-2025
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Overview
Market Insights Snapshot
MediPharm Labs has demonstrated strong performance in the Oil category across multiple provinces, maintaining a consistent top ranking in both Alberta and Ontario. In Alberta, the brand has held the number one position from August to November 2025, although there was a noticeable decline in sales in November. Meanwhile, in British Columbia, MediPharm Labs saw an improvement in its ranking, moving up to fourth place by October 2025, with a significant sales increase in October before a slight drop in November.
In the Vapor Pens category, MediPharm Labs has faced challenges, particularly in Alberta, where it has not broken into the top 30, indicating a need for strategic improvements in this category. In Ontario, the brand's presence in Vapor Pens was inconsistent, with rankings disappearing in October, suggesting fluctuating market dynamics or competitive pressure. Additionally, in the Edibles category in Ontario, MediPharm Labs briefly appeared at rank 31 in September, highlighting a potential area for growth if they can improve their market penetration.
Competitive Landscape
In the competitive landscape of the oil category in Alberta, MediPharm Labs consistently holds the top rank from August to November 2025, demonstrating its strong market presence and consumer preference. Despite a slight dip in sales in November, MediPharm Labs maintains its leadership position, indicating robust brand loyalty and effective market strategies. In contrast, Tweed, which ranks second or third during this period, shows a fluctuating sales trend, peaking in September but declining by November. Meanwhile, Viola experiences a more volatile ranking, dropping to fifth in September before recovering to second in November, suggesting potential challenges in maintaining consistent market performance. These dynamics highlight MediPharm Labs' resilience and strategic advantage in the Alberta oil market, setting a benchmark for competitors aiming to capture a larger market share.
Notable Products
In November 2025, MediPharm Labs' top-performing product was the CBN:THC 1:2 Nighttime Formula Oil (30ml), maintaining its first-place rank consistently from August through November, with a notable sales figure of 4325. The THC 30 Regular Formula Oil (30ml) held steady in the second position across these months. The CBN/CBD 1:2 Relax Formula Oil (30ml) also remained consistently in third place. The CBD 50 Plus Olive Formula Oil (30ml) continued to rank fourth without any changes. Notably, the High CBD Distillate Disposable (1g) re-entered the rankings in November, securing the fifth position, reflecting a recovery from its absence in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
