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Jul-2025
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Overview
Market Insights Snapshot
MediPharm Labs has shown a strong performance in the Alberta market, particularly in the Oil category, where it has consistently maintained the top position from April to July 2025. This indicates a robust presence and consumer preference for their oil products in this region. However, in the Vapor Pens category within the same province, the brand has not fared as well, with rankings fluctuating between 51st and 60th, suggesting potential challenges or competitive pressures in this segment. In British Columbia, MediPharm Labs holds a steady position in the Oil category, maintaining a rank of 4th from May to July, after a slight drop from 3rd in April, indicating a stable yet slightly competitive market environment.
In Ontario, MediPharm Labs has consistently ranked 3rd in the Oil category throughout the observed months, showcasing its strong foothold and consumer trust in this segment. However, the Vapor Pens category tells a different story, with rankings dropping as low as 88th in July, highlighting a potential area for improvement or increased competition. Notably, in Saskatchewan, the brand's performance in the Oil category has seen a decline from 1st in April to 5th by July, with a missing rank in June, suggesting a loss of market share or increased competition. This varied performance across categories and provinces reflects both strengths and challenges for MediPharm Labs, offering insights into areas of success and those requiring strategic focus.
Competitive Landscape
In the Alberta oil category, MediPharm Labs has consistently maintained its top position from April to July 2025, showcasing its strong market presence and customer loyalty. Despite a slight decline in sales from April to July, MediPharm Labs remains the leader, outpacing competitors such as Tweed and Viola. Tweed, which held the second position throughout this period, experienced a notable increase in sales, particularly in July, suggesting a potential threat to MediPharm Labs' dominance if this trend continues. Viola, on the other hand, saw fluctuating ranks, dropping to sixth in June before recovering to third in July, indicating some volatility in its market performance. These dynamics highlight the importance for MediPharm Labs to innovate and reinforce its market strategies to maintain its leading position amidst the competitive landscape in Alberta.
Notable Products
In July 2025, MediPharm Labs' top-performing product was the CBN:THC 1:2 Nighttime Formula Oil (30ml), maintaining its position at rank 1, with sales reaching 5,199 units. The THC 30 Regular Formula Oil (30ml) held steady at rank 2, followed closely by the CBN/CBD 1:2 Relax Formula Oil (30ml) at rank 3, both consistent with their rankings from previous months. The CBD 50 Plus Olive Formula Oil (30ml) continued to occupy the 4th position, despite a slight decline in sales. The High CBD Distillate Disposable (1g) remained in 5th place but experienced a notable drop in sales figures. Overall, the rankings for these products have shown remarkable stability over the past months, indicating a consistent preference among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
