.svg){kind=small}
Dec-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Frank has shown varied performance across different provinces and product categories. In Alberta, the brand maintained a strong presence in the Capsules category, consistently ranking 5th from September to November 2025, before slipping to 6th in December. This slight decline might be a point of concern, especially when juxtaposed with their performance in the Oil category, where they retained a steady 5th place ranking for three consecutive months. In British Columbia, Frank's performance in the Oil category was notably dynamic, with rankings fluctuating from 4th to 7th throughout the months, eventually returning to 4th place in December. However, the absence of rankings in the Capsules category after September could indicate a significant drop in their market presence there.
In Ontario, Frank's performance in the Capsules category saw a minor improvement, moving from 14th place in October to 11th by December, suggesting a gradual strengthening in that market. Their Oil category performance was more robust, climbing from 11th place in October to an impressive 8th by December. Meanwhile, in Saskatchewan, Frank's Capsules category performance was noteworthy as they entered the top 5 in October, although they were not ranked in September, indicating a potential growth spurt. The Oil category in Saskatchewan also saw a strong showing, with Frank maintaining a top 4 position from October to December. These movements highlight Frank's varied regional strengths and areas that may require strategic attention.
Competitive Landscape
In the competitive landscape of the Oil category in British Columbia, Frank has experienced notable fluctuations in its rank and sales performance from September to December 2025. Initially ranked 4th in September, Frank saw a decline to 6th and 7th in October and November, respectively, before rebounding to 4th place in December. This recovery suggests a potential strategic adjustment or market response that improved its position. In contrast, Glacial Gold maintained a strong presence, holding the top rank for three months before dropping to 2nd in December, while Pura Vida consistently held the 2nd position before claiming the top spot in December. Meanwhile, MediPharm Labs and NightNight exhibited stable rankings, with MediPharm Labs peaking at 4th in October and NightNight maintaining a steady presence around the 5th and 6th positions. This dynamic environment highlights the competitive pressures Frank faces, as well as the opportunities for strategic positioning to enhance its market share in the coming months.
Notable Products
In December 2025, Frank's top-performing product was CBD 100 Oil (30ml) in the Oil category, maintaining its first-place rank from previous months with sales reaching 6812 units. CBD Capsules 30-Pack (1500mg CBD) held steady in second place, showing consistent performance across the months. CBD Lemon Gummies 30-Pack (1500mg CBD) did not rank in December, despite being third in November, indicating a significant drop. CBD Smokes Infused Pre-Roll 10-Pack (5g) did not rank in December either, after dropping from fourth to third place in October and back to fourth in November. Overall, the rankings for December show strong stability for the top two products, while others experienced fluctuations or declines.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
