Market Insights Snapshot
The cannabis brand Frank has seen some interesting movements across categories and states. In Alberta, Frank's performance in the Capsules category has remained relatively stable, maintaining a ranking in the top 4 from July to October 2023. However, there was a slight drop in ranking in August, sliding from 4th to 6th place, before bouncing back to 4th in September. The Oil category saw an impressive improvement, climbing from the 7th position in July to 2nd in August, a position it held through October.
In contrast, Frank's performance in the British Columbia market was less dynamic, with rankings in the Capsules and Oil categories remaining steady at 7th and 8th places respectively. The brand's presence in the Ontario market showed some promise, with the Capsules category making a notable jump from outside the top 20 in August to 13th place in October. However, the Oil category struggled, barely making it into the top 25 in September and October. Lastly, in Saskatchewan, the brand's Oil category experienced a drop in ranking from 15th in July to 19th in August, before rebounding to 14th in September. Unfortunately, data for October was not available, indicating a possible fall outside the top 20.
In the Alberta oil category, Frank has shown a remarkable upward trend in both rank and sales from July to October 2023. Starting at a rank of 7 in July, Frank has steadily climbed to the 2nd position by October, surpassing competitors such as Tweed and Good Supply. This rise in rank is also accompanied by an increase in sales, indicating a growing consumer preference for Frank. However, despite this positive trajectory, Frank still trails behind the market leader, MediPharm Labs, which has consistently held the top spot during the same period. It's worth noting that any missing rank for a given month indicates that the brand was not among the top 20 in the Alberta oil category for that month.
In October 2023, the top-performing product from Frank was the CBD Capsules 30-Pack (1500mg CBD), maintaining its first rank from previous months. The product recorded an impressive sales figure of 5245 units. The second best-selling product was the CBD 100 Oil (30ml), again holding its position from July, August, and September. Notably, the CBD Infused Pre-Roll 10-Pack (5g) dropped in sales, retaining its third rank but with a significant decrease in units sold. The CBD 20 Oil (30ml), previously in fourth place, did not appear in the top rankings for October.