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Oct-2025
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Overview
Market Insights Snapshot
Frank's performance in the Canadian cannabis market shows notable trends across different provinces and product categories. In Alberta, Frank has consistently maintained a strong presence in the Capsules category, holding the 5th position from July to October 2025. Interestingly, despite a dip in sales in September, the brand saw a significant sales boost in October. In the Oil category, Frank experienced a slight fluctuation, moving from 5th to 4th place in September before returning to 5th in October. This indicates a stable yet competitive position in Alberta's market. Meanwhile, in British Columbia, Frank's Capsules ranking slipped from 7th to 10th over the same period, highlighting potential challenges or increased competition in this province.
In Ontario, Frank's Capsules and Oil categories experienced a slight downward trend in rankings, with Capsules moving from 12th to 14th and Oil from 9th to 11th by October 2025. These changes suggest a competitive landscape that may require strategic adjustments. However, in Saskatchewan, Frank's performance in the Oil category showed resilience, as it climbed back to the 3rd position in October after a temporary drop to 6th in September. This rebound highlights Frank's capability to recover and maintain a strong market position in certain regions, despite fluctuations in other areas. Overall, Frank's performance across these provinces underscores the dynamic nature of the cannabis market and the importance of adapting to regional trends and consumer preferences.
Competitive Landscape
In the competitive landscape of the oil category in British Columbia, Frank has experienced notable fluctuations in its ranking over the past few months. In July 2025, Frank held the 5th position, improving to 4th in August and September, before slipping back to 6th in October. This decline in rank coincides with a decrease in sales from September to October, suggesting a potential challenge in maintaining market share. Meanwhile, MediPharm Labs consistently performed well, reclaiming the 4th spot in October after a brief dip to 6th in September, indicating strong recovery and resilience. NightNight also showed competitive strength, maintaining a stable position around 5th, with a notable sales increase in October. These dynamics suggest that Frank faces stiff competition from both MediPharm Labs and NightNight, necessitating strategic adjustments to regain its higher rank and boost sales.
Notable Products
In October 2025, Frank's top-performing product was CBD 100 Oil (30ml) in the Oil category, maintaining its first-place rank for four consecutive months despite a slight dip in sales to 5554 units. CBD Capsules 30-Pack (1500mg CBD) held a steady second place across the same period, with an increase in sales to 4248 units in October. CBD Smokes Infused Pre-Roll 10-Pack (5g) climbed back to third place after briefly dropping to fourth in September, reflecting a modest sales increase. Notably, CBD Lemon Gummies 30-Pack (1500mg CBD) did not appear in the rankings for October, indicating a possible discontinuation or temporary supply issue. Overall, the rankings for Frank's products have shown stability, with slight fluctuations in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
