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Nov-2025
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Overview
Market Insights Snapshot
Frank has demonstrated a consistent performance in the Alberta market, particularly in the Capsules and Oil categories. In the Capsules category, Frank maintained a steady 5th position from August to November 2025, with sales peaking in October. The Oil category also saw a strong presence, with Frank ranking 4th in September and maintaining a 5th position in other months. However, the sales figures in this category showed a notable increase in November compared to October. This stability in rankings suggests a solid foothold in the Alberta market, despite the competitive landscape.
In contrast, Frank's performance in British Columbia and Ontario presents a more mixed picture. In British Columbia, the brand's ranking in the Capsules category dropped out of the top 30 by November, indicating potential challenges or increased competition. In the Oil category, Frank experienced a downward trend from 4th in August to 7th by November, with a significant dip in sales in the last month. Meanwhile, in Ontario, Frank's position in the Capsules category hovered around the 13th and 14th spots, while in the Oil category, it managed to climb back to 9th in November. Notably, Frank re-entered the Saskatchewan market in the Capsules category with a 5th place ranking in November, suggesting a strategic focus on this region.
Competitive Landscape
In the Alberta oil category, Frank has maintained a steady presence, consistently ranking 5th in August and October 2025, and slightly improving to 4th in September 2025. However, it returned to 5th place in November 2025. This consistency suggests a stable market position, although it faces stiff competition from brands like Tweed, which consistently ranks higher, holding 2nd place in August and October, and 3rd in November 2025. Meanwhile, Viola shows a dynamic performance, fluctuating between 2nd and 5th place, ultimately securing the 2nd position in November. The sales figures indicate that while Frank's sales are stable, they are notably lower than those of Tweed and Viola, suggesting that while Frank is a strong contender, it may need to innovate or increase marketing efforts to climb higher in the rankings and boost sales.
Notable Products
In November 2025, the top-performing product for Frank was CBD 100 Oil (30ml) in the Oil category, maintaining its consistent top rank from previous months with sales of 5323 units. CBD Capsules 30-Pack (1500mg CBD) remained steady in the second position across all months, demonstrating stable popularity among consumers. CBD Lemon Gummies 30-Pack (1500mg CBD), an Edible, regained its third-place rank after a previous absence, indicating renewed interest. Meanwhile, CBD Smokes Infused Pre-Roll 10-Pack (5g) held the fourth spot, showing a slight decline from its earlier third-place ranking in October. Overall, the rankings for Frank's products have shown remarkable consistency, with minor fluctuations in the Edible and Pre-Roll categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
