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Apr-2025
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Overview
Market Insights Snapshot
In the province of Alberta, Frank has shown a consistent presence in both the Capsules and Oil categories. Notably, Frank maintained a strong position in the Capsules category, holding a top 5 rank throughout the first four months of 2025, with a slight dip to 4th place in March before returning to 5th in April. The Oil category paints a slightly different picture, with Frank improving its rank from 5th in January to 3rd in February, before settling at 4th in March and April. This suggests a solid and competitive performance in Alberta's market, with a noteworthy stability in rankings despite fluctuations in sales figures.
In British Columbia, Frank's performance across categories is marked by consistency and modest fluctuations. In the Capsules category, Frank improved its rank from 8th in January to 6th in February, maintaining this position in March and April. Meanwhile, in the Oil category, Frank consistently held the 6th position throughout the first four months of 2025, despite varying sales numbers. In contrast, Frank's performance in Ontario and Saskatchewan presents a more dynamic landscape. In Ontario, Frank showed an upward trend in both Capsules and Oil categories, improving its ranking over the months. However, Frank's absence from the top 30 in Saskatchewan's Oil category in January suggests a challenging start, with subsequent months indicating a positive trajectory as Frank entered the rankings in February and March.
Competitive Landscape
In the competitive landscape of the oil category in British Columbia, Frank consistently held the 6th position from January to April 2025, indicating a stable market presence amidst fluctuating ranks of its competitors. Notably, MediPharm Labs demonstrated a strong performance, maintaining a top 5 position throughout the period, which could suggest a competitive edge in brand loyalty or product differentiation. Meanwhile, NightNight showed some volatility, peaking at 4th in March before dropping back to 5th in April, which might reflect seasonal demand or promotional activities. On the other hand, Purefarma and LoFi Cannabis maintained lower ranks, with Purefarma showing a slight upward trend in sales by April. Frank's consistent rank suggests a solid customer base, but the brand may need to explore strategic initiatives to climb higher in the rankings against these dynamic competitors.
Notable Products
In April 2025, the top-performing product for Frank was CBD 100 Oil (30ml) in the Oil category, maintaining its first-place ranking consistently from January through April, with sales of 5756 units. CBD Capsules 30-Pack (1500mg CBD) in the Capsules category also held steady in second place for the entire period, with a slight increase in sales to 4544 units. CBD Smokes Infused Pre-Roll 10-Pack (5g) remained in third place, although its sales dropped significantly to 11 units. Notably, CBD Lemon Gummies 30-Pack (1500mg CBD) in the Edible category, which ranked fourth from January to March, was not listed in April. These rankings show stability in Frank's top products, although the gummies' absence in April suggests a possible shift in consumer preferences or supply issues.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
