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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Frank’s August 2026 category mix is concentrated in Oil at 72.84% share with year-over-year growth of 5.56% but a month-over-month dip of 0.59%, while Capsules hold 25.76% share with a year-over-year decline of 14.81% and a marginal month-over-month decrease of 0.02%. Pre-Roll remains small at 1.40% share but expanded 222.95% year over year from a low base, with no clear month-over-month trend reported. With overall brand sales up 32.48% year over year and average price rising 2.40%, the pattern implies that Frank’s August 2026 topline is being pulled by Oil stability plus a fast-growing, low-base Pre-Roll adjacency, while Capsules act as a drag despite steady month-over-month volume.
In positioning terms, a 72.84% Oil share combined with a rank of 4 in Oil in British Columbia signals sustained credibility in concentrates, but the 0.59% month-over-month Oil dip alongside a 14.81% year-over-year Capsules decline points to overreliance on a single pillar. The 222.95% year-over-year surge in Pre-Roll, even at 1.40% share, suggests a hedge that can diversify mix if converted from experimentation to repeat, and the 2.40% average price increase alongside a $28.80 basket indicates headroom to defend margin without eroding share. Net, August 2026 dynamics imply that fortifying Oil while selectively nurturing Pre-Roll penetration can offset Capsules contraction and preserve rank velocity across provinces like ON.
Competitive Landscape
Frank sits at #6 in ON Oil as of August 2026, improving 2 positions from #8 year over year while holding steady versus May–July 2026 at #6; this places the brand at its peak rank of #6 in August 2026 even as the month-over-month rank change is 0. Against this backdrop, Mod advanced from #2 to #1 (+1 rank) with sales up 41.9% year over year, whereas Redecan slipped from #1 to #2 (−1 rank) amid a 24.4% sales decline; meanwhile, ufeelu edged up from #6 to #5 (+1 rank) with 15.0% sales growth. The combination of a 2-rank YoY climb and a flat 3-month trend at #6 implies Frank has established a stable foothold just outside the top five, and future share gains will likely depend on displacing near-adjacent competitors rather than broad market uplift.
Notable Products
CBD 100 Oil (30ml) posted the steepest decline, falling 59.3% month over month while holding rank 1, which suggests a volume retrenchment at the very top despite continued flagship visibility; with two of the top three SKUs in ingestible formats (Oil and Capsules), the mix is still anchored in daily-use wellness rather than occasion-based items. CBD Capsules 30-Pack (1500mg CBD) slipped 2.1% MoM at rank 2, a modest dip that contrasts with the oil’s contraction and points to steadier repeat behavior in capsules. CBD Smokes Infused Pre-Roll 10-Pack (5g) entered at rank 3 with no prior baseline, indicating a testable pivot toward inhalable formats even as the dollar center of gravity remains in oils at $198,633. Together, the pattern implies Frank is leaning into a barbell of staple ingestibles for retention and emerging inhalables for trial, signaling a diversification push away from single-SKU dependency.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
