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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Frank’s category mix in May 2026 is concentrated in Oil at 74.75% share with 25.54% year-over-year growth and a -0.23% month-over-month dip, while Capsules hold 25.25% share with -22.28% year-over-year and 13.85% month-over-month growth; this split contributed to an overall brand sales lift of 8.25% year-over-year alongside a 6.71% average price increase to $29.24. Within British Columbia, Frank sits at rank 4 in Oil, indicating that the category where it has 74.75% of sales aligns with a top-tier placement, but the -0.23% month-over-month softness in Oil versus the 13.85% month-over-month rebound in Capsules implies short-term reliance on Capsules to stabilize month-on-month momentum even as Oil carries the year-over-year expansion.
The pattern implies Frank is positioned as an Oil-led brand using Capsules as a volatility hedge: the 25.54% year-over-year rise in Oil paired with a -0.23% month-over-month dip suggests seasonally or promotionally sensitive peaks, while the -22.28% year-over-year in Capsules contrasted with a 13.85% month-over-month gain points to recent pricing or assortment moves that are lifting near-term velocity despite a smaller base at 25.25% share. With rank 4 in Oil in British Columbia and Oil averaging $32.06 versus Capsules at $23.20, maintaining Oil focus preserves premium positioning and year-over-year growth, while selectively leaning into Capsules to capture the month-over-month upswing can smooth intra-quarter variability without diluting the 74.75% Oil-led identity.
Competitive Landscape
Frank sits at #4 in BC Oil in May 2026 with a 0-position year-over-year rank change from #4 and no 3-month movement from #4, while category leader Glacial Gold held #1 with a 0-position YoY change and expanded sales by 20.36%, and NightNight climbed from #6 to #3 alongside an 81.69% sales increase that indicates upward share pressure directly above Frank; at the same time, MediPharm Labs remains below at #5 with a 0-position YoY change and a -5.16% sales decline, contrasting with Pura Vida stabilizing at #2 with a 0-position YoY change and 37.55% sales growth, implying that Frank’s flat rank trajectory at its peak rank of #4 in May 2026 risks entrenchment unless it converts stability into gains against accelerating brands directly above.
Notable Products
CBD 100 Oil (30ml) posted the steepest decline, dropping 22.5% month over month while holding rank 1, which indicates volume is consolidating at the top despite softer velocity. CBD Capsules 30-Pack (1500mg CBD) rose 13.8% MoM at rank 2, and the Oil category still accounts for the top position even as Capsules narrow the gap, with CBD 100 Oil (30ml) booking $205,644 in May 2026. With two of the top two slots split between Oil and Capsules, the mix implies Frank is pivoting from a single-SKU dependency toward a more balanced core anchored by ingestibles.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
