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Jun-2024
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Overview
Market Insights Snapshot
Frank has shown a consistent presence in the Alberta market, particularly in the Oil category where it maintained a solid 2nd place ranking from March to June 2024. This stability in ranking suggests a strong consumer preference and brand loyalty in this category. However, the Capsules category in Alberta experienced some fluctuations, dropping from 5th to 8th place in May before recovering slightly to 6th in June. This indicates a competitive landscape where Frank needs to strategize to regain its higher position.
In British Columbia, Frank's performance in the Capsules category remained relatively stable, holding the 8th position from April to June 2024. The Oil category saw a slight decline, moving from 7th to 8th place in June. Meanwhile, in Ontario, the brand's Oil products improved their ranking from 25th in April to 16th in June, indicating a positive trend. However, it's worth noting that in Saskatchewan, Frank's Oil category was not ranked in the top 30 for May and June, suggesting either a drop in market presence or increased competition.
Competitive Landscape
In the Alberta oil category, Frank has consistently maintained its position at rank 2 from March to June 2024. This stable ranking indicates a strong market presence, although it is consistently outperformed by MediPharm Labs, which holds the top spot. Despite this, Frank's sales have shown a positive trend, increasing from March to June, suggesting growing consumer preference and brand strength. In comparison, Tweed has improved its rank from 4th to 3rd, indicating competitive pressure, but its sales remain lower than Frank's. Meanwhile, NightNight has fluctuated between 5th and 6th place, showing less stability and lower sales performance. These insights highlight Frank's robust position in the market, although continuous monitoring of competitors like MediPharm Labs and Tweed is essential to maintain and potentially improve its market rank and sales.
Notable Products
In June 2024, the top-performing product from Frank was CBD 100 Oil (30ml) in the Oil category, maintaining its position as the number one product with sales reaching 6253 units. The CBD Capsules 30-Pack (1500mg CBD) in the Capsules category held the second spot, showing a slight decline in sales to 4821 units. CBD Smokes Infused Pre-Roll 10-Pack (5g) in the Pre-Roll category remained steady at third place, despite a decrease in sales to 207 units. Whole Plant CBD (3.5g) in the Flower category consistently ranked fourth, with sales dropping to 18 units. Compared to previous months, the rankings for these products have remained unchanged, indicating stable consumer preferences.
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