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Sep-2025
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Overview
Market Insights Snapshot
Frank has shown a consistent performance in the Alberta market, maintaining a steady rank of 5th place in the Capsules category over the past four months. However, their sales figures in this category have seen a gradual decline, dropping from 44,804 CAD in June to 37,453 CAD in September. In the Oil category, Frank experienced a slight fluctuation in rankings, moving from 4th to 5th and then back to 4th place by September, with sales showing an upward trend from 62,432 CAD in July to 74,911 CAD in September. This indicates a stronghold in the oil segment, despite the competitive landscape.
In British Columbia, Frank's performance in the Capsules category remained relatively stable, consistently ranking around 7th or 8th place. However, the brand's sales in this category were less stable, with a notable dip in July and August, before recovering somewhat in September. The Oil category in British Columbia tells a different story, with Frank improving its rank from 6th in June to 4th by September, suggesting a positive reception in this segment. Meanwhile, in Ontario, Frank's position in the Capsules category improved slightly from 14th in June to 11th in September, reflecting a steady climb in a competitive market. The Oil category in Ontario remained stable at 11th place in both August and September, with sales figures showing a slight increase, indicative of a loyal customer base. In Saskatchewan, Frank's presence is only noted in the Oil category, where it fluctuated between the 3rd and 7th ranks, showcasing a volatile yet promising position in this market.
Competitive Landscape
In the Alberta oil category, Frank has experienced a dynamic competitive landscape over the past few months. Starting in June 2025, Frank held the 4th position, but saw a slight dip to 5th in July and August, before reclaiming the 4th spot in September. This fluctuation in rank indicates a competitive tussle with brands like Viola, which climbed from 6th in June to 2nd in August, and NightNight, which consistently held the 6th position. Despite these shifts, Frank's sales demonstrated resilience with a notable increase from August to September. Meanwhile, Tweed maintained a strong presence, consistently ranking 2nd, while MediPharm Labs dominated the top spot throughout this period. This competitive environment highlights the importance for Frank to strategize effectively to maintain and improve its market position amidst strong contenders.
Notable Products
In September 2025, Frank's top-performing product was CBD 100 Oil 30ml in the Oil category, maintaining its number one rank consistently since June with sales reaching 5497 units. CBD Capsules 30-Pack 1500mg CBD in the Capsules category also held steady at the second position throughout the months, although its sales figures showed a slight decline to 3814 units. CBD Lemon Gummies 30-Pack 1500mg CBD in the Edible category managed to reclaim its third-place rank after being unranked in August, with a modest sales figure of 10 units. CBD Smokes Infused Pre-Roll 10-Pack 5g in the Pre-Roll category remained stable at fourth place, despite a notable drop in sales compared to August. Overall, the rankings for Frank's products have shown remarkable consistency, with only minor fluctuations in sales figures across the board.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
