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Apr-2025
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Overview
Market Insights Snapshot
In the Ontario market, Mod has demonstrated consistent performance in the Oil category, maintaining a strong presence with a rank of 2 from February through April 2025. This stability suggests a solid consumer base and effective market strategies, as the brand managed to slightly increase its sales from March to April. The January sales figure, which was the highest in the first quarter, indicates a strong start to the year, although there was a slight dip in February. The ability to recover and maintain a top-three position throughout the subsequent months highlights Mod's resilience and adaptability in a competitive market.
While Mod's performance in Ontario is notable, the absence of data for other states or provinces could imply that the brand is either not present or not competitive enough to break into the top 30 rankings in those regions. This could be seen as a potential area for growth if Mod decides to expand its reach beyond Ontario. The consistent ranking in the Oil category suggests that Mod has carved out a niche for itself, but the lack of presence in other categories or regions might suggest untapped opportunities or challenges in scaling its operations. Understanding these dynamics could be crucial for stakeholders interested in the brand's strategic direction and market expansion plans.
Competitive Landscape
In the competitive landscape of the oil category in Ontario, Mod has demonstrated a notable upward trajectory in rank and sales over the first quarter of 2025. Initially ranked 3rd in January, Mod improved its position to 2nd place by February, maintaining this rank through April. This ascent is particularly significant given the consistent dominance of Redecan, which has held the top spot throughout the period. Mod's sales have shown a positive trend, culminating in a substantial increase by April, which suggests a growing consumer preference or successful marketing strategies. In contrast, MediPharm Labs saw a decline from 2nd to 3rd place in February, where it remained, indicating a potential shift in consumer loyalty or market dynamics. Meanwhile, NightNight consistently held the 4th position, suggesting a stable but less competitive stance in comparison to Mod's dynamic growth. This analysis highlights Mod's strategic positioning and potential to challenge the leading brands in Ontario's oil market.
Notable Products
In April 2025, Mod's top-performing product was THC Variety Pack Oil Drops 4-Pack (12ml), maintaining its first-place rank consistently from January to April, with sales reaching 4291 units. THC 1000 Unflavoured Oil Drops 10-Pack (30ml) also held steady in the second position over the same period, showing a significant increase in sales to 3800 units in April. THC Berry Drops (3ml) and THC Lime Drops (2ml) retained their third and fourth positions, respectively, despite a decline in sales figures compared to previous months. The rankings for all products remained unchanged from January through April, indicating stable consumer preferences. Notably, the Oil category continues to dominate Mod's sales, with no shifts in product rankings over the months analyzed.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
