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Jul-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Mod’s sales mix concentrated 100.0% in Oil, with category sales up 11.5% year over year and 6.3% month over month, while average price rose 23.9% YoY to $35.78. The brand held rank 1 in Oil within Ontario, and its 24-month sales expansion of 187.6% pairs with a single-category focus that amplified both share and pricing power; the pattern implies Mod is leaning into a premiumized Oil strategy where price-led gains outpace volume growth.
The combination of a 100.0% Oil mix and a rank 1 position in Ontario suggests Mod is prioritizing depth over breadth, using a 23.9% YoY price lift alongside 6.3% MoM sales momentum to defend leadership. With 11.5% YoY sales growth occurring alongside a full-category concentration and a 24-month climb of 187.6%, the implication is that Mod’s positioning depends on sustaining premium price acceptance and execution in Oil rather than diversifying, which concentrates risk but also reinforces category authority.
Competitive Landscape
Mod sits at #1 in ON Oil in July 2026, up 1 rank position year over year from #2, and it has held #1 over the last three months while maintaining its peak rank of #1 in July 2026; meanwhile, Redecan slipped from #1 to #2 as its sales fell 26.8% year over year, and MediPharm Labs stayed flat at #3 despite a 4.6% year-over-year sales decline. In contrast, NightNight held #4 with 12.4% year-over-year sales growth, and ufeelu improved its rank from #6 to #5 on 15.5% year-over-year growth; this mix of a competitor’s double‑digit contraction and mid‑tier growth suggests Mod’s ascent to and retention of #1 is more about displacing a weakening leader than outrunning fast‑growing challengers.
Notable Products
THC/CBD Oil Drops (3ml) posted the largest movement in July 2026 with +58.4% month over month while holding outside the top five at rank 8, contrasting with CBN/CBD 300 Oil Drops (9ml) at rank 9 falling -21.3% and CBN/THC 300 Oil Drops (9ml) at rank 7 dropping -14.0%. THC 1000 Oil Drops 10-pack (30ml) remained rank 1 with +4.3% MoM and $364,720 in sales, while THC 300 Oil Drops (9ml) slid to rank 3 with -11.4% MoM and THC Variety Pack Oil Drops 4-Pack (12ml) advanced +31.0% at rank 2. With all top 10 slots in Oil and multiple cannabinoid-mix SKUs moving in opposite directions, the pattern implies Mod is tilting toward everyday THC-led and entry-dose hybrids while stepping back from CBN-heavy formulations.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
