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Aug-2025
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Overview
Market Insights Snapshot
In the Ontario market, Mod has consistently maintained a strong presence in the Oil category, holding a steady rank of 2nd place from May through August 2025. This stability in ranking suggests a robust and loyal customer base that continues to trust Mod's offerings in this category. Despite minor fluctuations in sales figures, with a slight dip in June followed by a recovery in July and August, the brand's position remains unchallenged by competitors. Such consistency is indicative of Mod's strategic positioning and effective market penetration in Ontario's Oil segment.
While Mod's performance in Ontario is noteworthy, it is important to highlight that the brand's presence in other states or provinces is not reflected in the top 30 rankings for the same period. This absence could either suggest a focused strategy on specific markets like Ontario or a potential area for growth and expansion in other regions. The lack of ranking in other states might be seen as a missed opportunity or a deliberate choice to concentrate resources where the brand already performs well. Understanding the strategic decisions behind these rankings could provide deeper insights into Mod's overall market strategy and future directions.
Competitive Landscape
In the Ontario oil category, Mod consistently holds the second rank from May to August 2025, maintaining a stable position in the market. Despite this consistency, Mod faces a significant challenge from Redecan, which dominates the top spot throughout the same period. Redecan's sales figures are notably higher, indicating a strong consumer preference or brand loyalty that Mod has yet to overcome. Meanwhile, MediPharm Labs and NightNight consistently rank third and fourth, respectively, with sales figures significantly lower than Mod's, suggesting that while Mod is secure in its second-place position, the gap to the top remains a critical area for strategic focus. Mod's steady sales growth from July to August indicates a positive trend, but to challenge Redecan's dominance, Mod may need to innovate or enhance its marketing strategies to capture a larger market share.
Notable Products
In August 2025, the top-performing product for Mod was THC 1000 Unflavoured Oil Drops 10-Pack (30ml), maintaining its number one rank from July, with sales reaching 5,151 units. The THC Variety Pack Oil Drops 4-Pack (12ml) held steady at the second position, while THC Berry Drops (3ml) consistently ranked third. THC Lime Drops (2ml) and THC 300 Oil Drops (9ml) remained in fourth and fifth positions respectively, showing no change in their rankings over the past few months. Notably, the THC 1000 Unflavoured Oil Drops 10-Pack saw a steady increase in sales, indicating a growing preference among consumers. Overall, the rankings for Mod's top products have remained stable from May through August 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
