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Dec-2024
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Overview
Market Insights Snapshot
In the province of Ontario, Mod has shown consistent performance in the Oil category, maintaining a steady rank of 3rd from September to December 2024. This stability in ranking suggests a strong foothold in the market, with sales figures reflecting a positive growth trajectory. Notably, there was a significant increase in sales from October to December, indicating a successful strategy in capturing consumer interest and possibly expanding market share. This consistent performance in a competitive market like Ontario highlights Mod's strong brand presence and effective market strategies in the Oil category.
While Mod's performance in Ontario's Oil category is commendable, the absence of rankings in other states and categories indicates potential areas for growth or challenges in broader market penetration. The lack of a top 30 presence in other regions could be seen as a limitation, suggesting that Mod might need to explore new strategies or product offerings to expand its reach beyond Ontario. This absence in other markets might also reflect a strategic focus on strengthening its position in a specific category and region before expanding. Understanding the dynamics behind these rankings could provide valuable insights into Mod's overall brand strategy and areas of opportunity in the cannabis industry.
Competitive Landscape
In the competitive landscape of the oil category in Ontario, Mod has consistently maintained its position at rank 3 from September to December 2024. This stability in ranking suggests a strong brand presence and customer loyalty. However, Mod faces stiff competition from brands like Redecan and MediPharm Labs, which hold the top two positions. Notably, Redecan has consistently secured the top rank, indicating a significant lead in market dominance. Despite this, Mod's sales have shown a positive upward trend, with December 2024 sales figures reflecting a substantial increase compared to September 2024. This growth trajectory could potentially enhance Mod's competitive edge if sustained, although it remains behind the sales figures of the leading brands. Meanwhile, NightNight and Glacial Gold remain consistent at ranks 4 and 5, respectively, posing less immediate threat to Mod's current standing.
Notable Products
In December 2024, Mod's top-performing product was the THC Variety Pack Oil Drops 4-Pack (12ml), maintaining its number one rank from the previous two months with sales of 5940 units. The THC Berry Drops (3ml) followed closely, holding the second position consistently since October, although its sales have seen a decline to 2759 units. The THC 1000 Unflavoured Oil Drops 10-Pack (30ml) climbed to third place in December, showing a steady increase in sales from September to December. THC Lime Drops (2ml) remained in the fourth position, experiencing a decrease in sales compared to the previous months. Overall, the product rankings for Mod in December reflect a stable top four with slight fluctuations in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
