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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Mod’s mix was entirely concentrated in Oil at 100.0% share, with Oil sales up 65.8% year over year and 4.1% month over month, while average price rose 19.4% YoY to $35.81. Within Ontario Oil specifically, the brand held rank 1, pairing a top position with both double-digit YoY growth and a positive MoM uptick; the combination of 100.0% category concentration and a rank of 1 signals a deliberate focus on a single format where price and volume are both expanding.
The single-category bet implies Mod is trading depth for breadth: a 65.8% YoY lift alongside a 4.1% MoM gain and a 19.4% YoY price increase indicates pricing power without immediate mix diversification, while rank 1 in Ontario Oil points to defensible positioning rather than exploratory expansion. This pattern implies Mod’s near-term advantage hinges on reinforcing Oil leadership—maintaining price while guarding share at rank 1—before pursuing adjacent categories where a 100.0% mix today leaves no hedge against category-specific volatility.
Competitive Landscape
Mod is ranked #1 in ON Oil in May 2026, up 1 position year over year from #2, and holding #1 over the last 3 months while hitting its peak rank of #1 in May 2026; in contrast, Redecan slipped from #1 to #2 as its year-over-year sales fell 32.6%, and MediPharm Labs held #3 with a 4.1% year-over-year sales decline, indicating Mod gained relative standing despite category headwinds. Meanwhile, NightNight stayed at #4 with a 1.4% year-over-year dip and ufeelu improved from #6 to #5 on 9.9% year-over-year growth, suggesting Mod’s ascent to #1 amid mixed competitor momentum implies durable share consolidation rather than a transient fluctuation.
Notable Products
THC/CBD Oil Drops (3ml) posted the largest month-over-month movement in May 2026 with a 64% gain while holding a rank of 6, contrasted by THC Berry Drops (3ml) falling 23% at rank 5. THC 1000 Oil Drops 10-pack (30ml) grew 4% and maintained rank 1 with $347,183 in sales, while THC 300 Oil Drops (9ml) advanced 12% at rank 3. With all top-ten positions occupied by Oil SKUs and two minor-cannabinoid entries rising 46% and 10% at ranks 8 and 7 respectively, the mix indicates Mod is tilting toward functional formulations within Oils rather than flavor-led variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
