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Dec-2024
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Overview
Market Insights Snapshot
Moods Spray has shown a consistent presence in the Tincture & Sublingual category within California. Over the months from September to December 2024, the brand maintained a stable ranking, oscillating between the 11th and 12th positions. Notably, Moods Spray achieved its highest sales in November, suggesting a potential peak in consumer interest or a successful promotional strategy during that period. However, the slight dip in December sales indicates a need for further analysis to understand seasonal fluctuations or other influencing factors.
While Moods Spray has managed to stay in the top 30 rankings consistently in California, the absence of rankings in other states or provinces suggests a limited geographical reach or varying competitive landscapes. The brand's performance in California's Tincture & Sublingual category highlights its strength and potential for growth within that market. However, exploring opportunities in other states could be beneficial for broader market penetration. This analysis underscores the importance of strategic expansion and adaptation to different market dynamics.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Moods Spray has experienced a fluctuating ranking from September to December 2024, oscillating between the 11th and 12th positions. This indicates a stable yet slightly volatile market presence. Notably, St Ides emerged as a strong competitor, maintaining a consistent 10th rank in November and December, suggesting a robust market position with higher sales figures. Meanwhile, Super Wow also demonstrated competitive strength, closely trailing Moods Spray with a rank of 11th in December, indicating potential pressure on Moods Spray's market share. Additionally, Carter's Aromatherapy Designs (C.A.D.) consistently ranked 13th, showing a steady performance that could pose a threat if Moods Spray's sales decline further. These dynamics suggest that while Moods Spray maintains a competitive position, it faces significant challenges from both established and emerging brands in the California market.
Notable Products
In December 2024, the top-performing product from Moods Spray was the Grape High Sublingual Oral Spray, which climbed to the number one spot with notable sales of 295 units. Following closely, the Strawberry Bliss High Sublingual Oral Spray secured the second position, showing a slight dip from its previous high rankings. The Watermelon Z High Sublingual Oral Spray maintained a consistent presence, ranking third, despite a decrease in sales compared to November. The Peppermint High Sublingual Oral Spray experienced a drop to fourth place from its previous third position. Lastly, the Pineapple Fanta High Sublingual Oral Spray saw a significant decline, falling to fifth after holding the top spot for three consecutive months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
