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Jun-2024
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Overview
Market Insights Snapshot
Moods Spray has shown consistent performance in the California market within the Tincture & Sublingual category. Over the past four months, the brand has maintained a steady presence in the top 20, with rankings fluctuating slightly between 14th and 16th place. This stability suggests a loyal customer base and steady demand for their products. However, a notable drop in sales from March to June indicates potential challenges or increased competition within the state. The brand's ranking dipped from 14th in March to 16th in June, reflecting these market dynamics.
While Moods Spray has managed to stay within the top 30 in California, their absence from the top 30 in other states or provinces is significant. This could be interpreted as a lack of market penetration or brand recognition outside of California. The absence from other rankings might be seen as a negative indicator of their overall market strategy or product appeal in different regions. Nonetheless, the brand's consistent presence in California provides a solid foundation upon which they can potentially expand and improve their rankings in other markets.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Moods Spray has experienced notable fluctuations in its rank and sales over the past few months. From March to June 2024, Moods Spray's rank shifted from 14th to 16th, indicating a slight decline in its market position. This drop in rank is mirrored by a decrease in sales, from $41,733 in March to $21,929 in June. In comparison, Breez maintained a consistent 13th rank throughout the same period, although their sales also saw a downward trend. Meanwhile, Chemistry showed some variability, ranking between 10th and 12th, but managed to sustain higher sales figures, peaking at $68,099 in March. Kind Medicine re-entered the top 20 in June at 17th after being absent in April and May, suggesting a potential resurgence. Lastly, Dr. May experienced a decline in both rank and sales, dropping to 18th in June. These insights highlight the competitive pressures faced by Moods Spray, emphasizing the need for strategic adjustments to regain and improve its market standing.
Notable Products
In June-2024, the top-performing product for Moods Spray was Grape High Sublingual Oral Spray (1000mg THC, 14ml, 0.49fl oz), which climbed to the number one spot with sales of 201 units. Pineapple Fanta High Sublingual Oral Spray (1000mg THC, 14ml, 0.49fl oz) maintained a strong performance at the second position. Orange High Sublingual Oral Spray (1000mg THC, 14ml, 0.49fl oz) improved its ranking to third place. Peppermint High Sublingual Oral Spray (1000mg) saw a drop to fourth place. Strawberry Bliss High Sublingual Oral Spray (1000mg THC, 14ml, 0.49fl oz) fell to the fifth position, a notable decline from its previous top rankings.
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