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Aug-2024
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Overview
Market Insights Snapshot
Moods Spray has shown varied performance across different states and categories over the past few months. In California, the brand's ranking in the Tincture & Sublingual category has seen some fluctuations. Starting at 13th place in May 2024, Moods Spray dropped to 14th in June and further to 16th in July, before climbing back to 14th in August. This indicates a somewhat volatile but recovering trend in California, suggesting that while the brand faced challenges mid-year, it managed to regain some of its standing by the end of summer. The sales figures support this narrative, showing a significant dip from May to July but a notable recovery in August.
It's worth noting that Moods Spray did not appear in the top 30 brands in several other states and categories during this period, which could be seen as a potential area for improvement. The absence from these rankings might indicate either a lack of market penetration or stiff competition in those regions. However, the brand's ability to maintain a presence in the competitive California market, despite the ups and downs, is a positive sign. Observing these trends can provide valuable insights into the brand's strategy and areas where it could focus efforts to improve its market position further.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Moods Spray has experienced notable fluctuations in rank and sales over the past few months. In May 2024, Moods Spray held the 13th position but saw a dip to 14th in June and further to 16th in July, before recovering to 14th in August. This volatility contrasts with the more stable performance of Breez, which consistently improved its rank from 14th in May to 12th in July and August. Meanwhile, My Blue Dove maintained a strong 10th position in May and June but dropped significantly to 17th in July and August, indicating a sharp decline in sales. Carter's Aromatherapy Designs (C.A.D.) and Dr. May showed more stable rankings, with C.A.D. improving slightly from 15th to 13th and Dr. May fluctuating between 15th and 18th. These dynamics suggest that while Moods Spray has faced challenges, there is potential for recovery and growth, especially when compared to the significant rank drops of some competitors.
Notable Products
In August 2024, the top-performing product from Moods Spray was Pineapple Fanta High Sublingual Oral Spray (1000mg THC, 14ml, 0.49fl oz) in the Tincture & Sublingual category, reclaiming its number one rank from May. Grape High Sublingual Oral Spray (1000mg THC, 14ml, 0.49fl oz) followed closely in second place, having previously held the top spot in June. Peppermint High Sublingual Oral Spray (1000mg THC, 14ml, 0.49fl oz) rose to third place, showing a positive trend from its fifth place in both June and July. Strawberry Bliss High Sublingual Oral Spray (1000mg THC, 14ml, 0.49fl oz) dropped to fourth, despite being the top product in July. Notably, the newly introduced CBD/THC/CBG 2:1:1 Recover Tropical Spray (1000mg CBD, 500mg THC, 500mg CBG) entered the rankings at fifth place with sales of 76 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
