.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Super Wow has maintained a consistent presence in the California market, particularly within the Tincture & Sublingual category. Throughout the first four months of 2025, the brand held steady at the 10th position in January and February, before experiencing a slight dip to 11th place in March and April. This minor drop in ranking indicates a potential shift in consumer preferences or increased competition within the category. Despite this, Super Wow's sales figures show resilience, with a notable peak in February before experiencing a decline in March and a slight recovery in April.
It's important to note that Super Wow did not appear in the top 30 rankings in any other states or provinces for this category during the same period. This absence suggests either a focused strategy on the California market or challenges in expanding their presence elsewhere. The brand's consistent performance in California, despite the minor ranking fluctuation, highlights its established foothold in this competitive market. Observing these trends can provide valuable insights into the brand's strategic positioning and potential areas for growth or improvement.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Super Wow has experienced a relatively stable ranking, maintaining its position at 10th place in January and February 2025, before slightly dropping to 11th in March and April. This slight decline in rank coincides with a decrease in sales from February to March, followed by a modest recovery in April. Notably, Moods Spray has shown a positive trajectory, overtaking Super Wow in March and maintaining a higher rank in April, with a consistent increase in sales over the months. Meanwhile, ABX / AbsoluteXtracts remains a strong competitor, consistently ranking higher than Super Wow, though it experienced a slight dip in rank from 7th to 9th in April. High Power re-entered the top 20 in April, indicating potential emerging competition. These dynamics suggest that while Super Wow remains a key player, it faces challenges from both established and emerging brands, highlighting the importance of strategic marketing and product differentiation to regain and enhance its market position.
Notable Products
In April 2025, the top-performing product for Super Wow was the THC/CBN Sleepy Wow Tincture (1000mg THC, 30mg CBN, 30ml) in the Tincture & Sublingual category, which climbed to the number one spot with sales reaching 301 units. This product showed a consistent upward trend from its fifth rank in January to the top in April. The Watermelon Tincture (1000mg THC, 30ml) dropped to second place, having been the leader in March. Pina Colada Drops Tincture (1000mg THC, 30ml) made a significant leap to third place, despite not being ranked in January and February. Strawberry Drops Tincture (1000mg THC, 30ml) re-entered the rankings in April at third place, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
