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Jan-2026
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Overview
Market Insights Snapshot
Super Wow has demonstrated notable performance in the Tincture & Sublingual category in California. Over the four-month period from October 2025 to January 2026, the brand has shown an upward trajectory in rankings, moving from 16th to 13th place. This consistent climb in the rankings indicates a growing consumer preference and possibly an effective marketing or distribution strategy. The sales figures support this trend, with a significant increase from $31,294 in October to $63,986 by January, showcasing a strong demand for their products.
Despite the positive movements in California, it's important to note that Super Wow has not ranked in the top 30 brands in other states or provinces within the same category during this period. This absence in other markets could suggest either a strategic focus on California or challenges in expanding their footprint beyond this state. The data highlights the brand's success in a specific region, but it also points to potential opportunities for growth in other markets, which could be an area of interest for stakeholders looking to capitalize on Super Wow's momentum in California.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Super Wow has shown a promising upward trajectory in its rankings and sales. From October 2025 to January 2026, Super Wow improved its rank from 16th to 13th, indicating a positive momentum in market presence. This upward movement is noteworthy, especially when compared to competitors like Saida, which maintained a stable rank around 14th, and Moods Spray, which saw a decline from 13th to 15th. Super Wow's sales growth is also impressive, with a significant increase over the months, contrasting with Emerald Bay Extracts, which experienced a sales dip in January 2026. This trend suggests that Super Wow is effectively capturing market share and enhancing its brand appeal, positioning itself as a rising competitor in the California market.
Notable Products
In January 2026, the top-performing product for Super Wow was Pink Lemonade Tincture (1000mg THC, 30ml), which reclaimed the number one spot with sales of 357 units, a significant increase from previous months. The THC/CBN Sleepy Wow Tincture (1000mg THC, 30mg CBN, 30ml) followed closely in second place, maintaining a strong position despite a slight drop from its November peak. Strawberry Drops Tincture (1000mg THC, 30ml) improved its ranking to third, showing consistent growth in sales. Blue Raspberry Drops Tincture (1000mg THC, 30ml) experienced a drop to fourth place, while Watermelon Tincture (1000mg THC, 30ml) remained steady in fourth place, indicating stable performance. Overall, January 2026 saw significant shifts in rankings, with Pink Lemonade Tincture making a notable comeback to lead sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
