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Oct-2025
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Overview
Market Insights Snapshot
Super Wow has demonstrated a consistent performance in the Tincture & Sublingual category within California. Over the past few months, the brand has maintained a steady ranking at 15th place from July to October 2025. Despite fluctuations in monthly sales figures, which saw a slight dip in August followed by a recovery in September, Super Wow has managed to retain its position within the top 15 brands in this category. This stability indicates a loyal customer base and effective strategies in California's competitive market.
However, the absence of Super Wow from the top 30 rankings in other states and categories suggests areas with potential for growth or improvement. The lack of presence in other markets could be viewed as a strategic focus on California, or it might highlight challenges in expanding their footprint. Understanding how Super Wow can leverage its strengths in California to penetrate other markets could be crucial for future growth. Observing how they adapt their strategies in the upcoming months will be essential for assessing their overall market trajectory.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Super Wow has maintained a consistent rank at 15th place from July to October 2025, indicating a stable position in the market. Despite this consistency, Super Wow faces stiff competition from brands like High Power, which has consistently ranked 14th, just above Super Wow, and has shown strong sales figures, particularly in September and October. Another formidable competitor is Moods Spray, which has consistently held the 12th and 13th ranks, with significantly higher sales, indicating a strong consumer preference. Meanwhile, Carter's Aromatherapy Designs (C.A.D.) and Saida have shown fluctuating ranks, with Saida improving its position from 20th in July to 16th by October, suggesting a potential upward trend. This competitive environment suggests that while Super Wow has maintained its position, there is a need for strategic marketing efforts to climb the ranks and increase sales, especially against brands that are showing growth or have higher sales figures.
Notable Products
In October 2025, the top-performing products from Super Wow were the Pink Lemonade Drops Tincture and the THC/CBN Sleepy Wow Tincture, both securing the first position in their category. The Pink Lemonade Drops Tincture saw a significant increase in sales, achieving a raw sales figure of 194 units, maintaining its top rank from July. The THC/CBN Sleepy Wow Tincture also held the first position, matching its performance from September despite a slight drop in sales. Strawberry Drops Tincture and Watermelon Tincture both tied for second place, indicating a consistent preference among consumers. Blue Raspberry Drops Tincture, while still popular, dropped to third place, reflecting a decrease in sales compared to previous months.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
