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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Super Wow operated as a single-category brand in May 2026, with Tincture & Sublingual representing 100.0% of sales and an average price of $39.20. Within that focus, sales declined 9.35% year over year and 6.28% month over month, while average price inched up 0.54% year over year, indicating volume contraction rather than price compression. In California Tincture & Sublingual, the brand held rank 14, which in combination with a 52.88% two‑year sales decline and a 100.0% single‑category exposure implies concentration risk: the category mix provides no buffer against category-specific headwinds.
The combination of a 9.35% year-over-year sales drop and a 6.28% month-over-month pullback alongside a 0.54% year-over-year price increase suggests demand softness concentrated within Tincture & Sublingual rather than margin erosion, and rank 14 in California frames Super Wow as mid-pack with limited share momentum. With 100.0% of sales tied to one category and a 52.88% decline over 24 months, the positioning skews toward a niche that is shrinking faster than the brand can offset, implying that diversification or sub-segment repositioning within Tincture & Sublingual is necessary to stabilize rank and reduce sensitivity to category downturns.
Competitive Landscape
Super Wow sits at rank 14 in CA Tincture & Sublingual in May 2026, unchanged from rank 14 year over year, and flat versus three months ago at rank 14; the brand’s peak of rank 11 in February 2025 indicates a 3-position slide from its best level while holding a 0-position change YoY suggests stalled momentum. Among competitors, Papa & Barkley held rank 1 with a 0-position YoY change despite a 13.3% YoY sales decline, and ABX / AbsoluteXtracts moved up directionally from rank 6 to rank 5 while posting a 12.5% YoY sales decline, implying Super Wow’s static rank at 14 amid top-tier contraction signals share is being set by distribution and assortment rather than market growth, and that reclaiming its February 2025 rank 11 will require movement relative to peers rather than category tailwinds.
Notable Products
Strawberry Drops Tincture (1000mg THC, 30ml) delivered the sharpest movement in May 2026 with +101.9% MoM, climbing to rank 2 while Blue Raspberry Drops Tincture (1000mg THC, 30ml) fell -23.0% to rank 3. Pink Lemonade Tincture (1000mg THC, 30ml) held rank 1 with +41.3% MoM, and Pina Colada Drops Tincture (1000mg THC, 30ml) advanced +88.0% at rank 6, indicating flavor-led volatility where gains over +80% are offsetting double-digit declines. Four of the top ten are Tincture & Sublingual SKUs by definition here, and the THC/CBN Sleepy Wow Tincture (1000mg THC, 30mg CBN, 30ml) sank -57.1% at rank 4, while the THCV/THC 1:10 Oooh Wow Ticnture (100mg THCV, 1000mg THC,30ml) dropped -33.6% at rank 7, pointing to a pivot away from minor-cannabinoid blends toward straightforward THC flavors. The mix implies Super Wow is concentrating demand into a few flavored THC tinctures with steep month-to-month swings rather than broad, balanced traction across functional formulations, with May 2026 revenue centered near the $8.6k mark for the top SKU.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
