Market Insights Snapshot
Super Wow has shown a significant growth in the Beverage category within the California market. Between July and September 2023, the brand successfully climbed from a rank of 69 to 49. However, the absence of a ranking for the month of October suggests that it did not make it to the top 20 brands in that state and category for that month. This could be seen as a setback after the steady progress the brand had been making in the previous months. On a brighter note, the data indicates a strong upward sales trend within the same period, which is indicative of increasing consumer interest and demand.
In the Tincture & Sublingual category, Super Wow maintained a consistent performance in California, holding onto the 13th and 14th ranks from July to October 2023. This steady ranking demonstrates the brand's resilience and steady presence in this category. However, an observation worth noting is the slight decrease in sales from July to September, followed by a slight increase in October. This could suggest a fluctuating consumer demand in this category, which might be worth exploring further for potential growth opportunities.
In the Tincture & Sublingual category in California, Super Wow has seen a slight decline in rank from July to October 2023, moving from 13th to 14th place. This suggests a decrease in market competitiveness compared to other brands in the same category and state. Notably, Cosmic View has shown significant improvement, moving from 16th to 13th place, indicating a positive sales trend. Tonik, although maintaining a higher rank than Super Wow, has also seen a slight drop in rank. Habit and Dr. May have remained relatively stable in their rankings, but still rank lower than Super Wow. These shifts in ranking suggest a dynamic and competitive market environment for Tincture & Sublingual products in California.
In October 2023, the top-performing product from Super Wow was the Strawberry Drops Tincture (1000mg THC, 30ml), regaining its first-place ranking with 423 units sold. The second highest-selling product was the Watermelon Tincture (1000mg THC, 30ml), moving up from fourth place in September 2023 to second in October. The Blue Raspberry Drops Tincture (1000mg THC, 30ml) dropped to third place in October, following a second-place rank in September. The Pink Lemonade Drops Tincture (1000mg THC, 30ml), which was the top seller in September, fell to fourth place in October. Lastly, the Mystery Tincture Drops (1000mg THC, 30ml) made its debut in the top five, securing the fifth position.