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Dec-2025
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Overview
Market Insights Snapshot
In the Tincture & Sublingual category, Super Wow has shown a consistent presence in the California market. From September to December 2025, the brand maintained its position within the top 20, specifically oscillating between the 15th and 16th ranks. This stability indicates a steady consumer base and effective market strategies within this category. Despite a dip in sales in October, the brand managed to recover and even increase its sales by December, highlighting a potential seasonal trend or successful promotional activities during the latter part of the year.
Interestingly, Super Wow's absence from the top 30 rankings in other states and categories suggests either a focused market strategy or challenges in expanding its footprint beyond California and the Tincture & Sublingual category. This could be seen as a limitation or an opportunity for growth, depending on the brand's strategic goals. The lack of presence in other markets might indicate untapped potential, which the brand could capitalize on through targeted marketing efforts or product diversification. The data suggests that while Super Wow has established a solid foundation in California, there is room for exploration and expansion in other regions and product categories.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Super Wow has maintained a steady position, consistently ranking at 15th place from September to December 2025. Despite facing competition from brands like Saida, which improved its rank from 16th to 14th over the same period, Super Wow has shown resilience. Notably, Moods Spray consistently held a higher rank at 13th, indicating a strong market presence. Meanwhile, Breez and Carter's Aromatherapy Designs (C.A.D.) fluctuated between the 17th and 19th positions, suggesting a less stable market performance compared to Super Wow. Although Super Wow's sales dipped in October, they rebounded significantly in December, indicating a positive long-term sales trend that could potentially enhance its competitive standing in the future.
Notable Products
In December 2025, the top-performing product for Super Wow was Blue Raspberry Drops Tincture (1000mg THC, 30ml), which climbed to the number one rank with notable sales of 291 units. Pink Lemonade Drops Tincture (1000mg THC, 30ml) followed closely in second place, maintaining strong performance after leading in October. The THC/CBN Sleepy Wow Tincture (1000mg THC, 30mg CBN, 30ml) dropped to third place, despite being the top product for three consecutive months prior. Strawberry Drops Tincture (1000mg THC, 30ml) saw a slight improvement, moving up to fourth place from its fifth position in November. Watermelon Tincture (1000mg THC, 30ml) rounded out the top five, experiencing a decline from its previous rankings in September and October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
