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Sep-2025
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Overview
Market Insights Snapshot
Super Wow has shown a consistent upward trend in the Tincture & Sublingual category in California. Starting from a rank of 16 in June 2025, the brand improved its position to 14 by September 2025. This steady climb in rankings suggests a growing acceptance and preference for Super Wow's products in this category within the state. Despite a dip in sales in August, the brand managed to recover and achieve its highest sales in September, indicating resilience and effective market strategies. The absence of Super Wow in the top 30 rankings in other states or categories during this period could imply a concentrated effort in strengthening its presence in California.
While Super Wow is making strides in California, its absence from the top 30 in other states and categories might be a point of concern or a strategic decision to focus heavily on the California market. This could either indicate untapped potential in other regions or a deliberate choice to consolidate its position where it currently performs best. The brand's performance in California's Tincture & Sublingual category could serve as a benchmark for potential expansion strategies. Observing how Super Wow navigates its growth in California might provide insights into its future moves in other states and categories.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Super Wow has shown a steady improvement in its ranking, moving from 16th in June 2025 to 14th by September 2025. This upward trend is notable, especially when compared to competitors like High Power, which experienced fluctuations, dropping from 13th in June to 15th in September. Meanwhile, Emerald Bay Extracts maintained a consistent 13th rank from July to September, indicating stable performance. Super Wow's sales figures have also shown resilience, with a notable recovery in September after a dip in August, suggesting effective strategies in place to capture market share. In contrast, Moods Spray consistently held a higher rank, maintaining a position around 11th to 12th, reflecting strong brand loyalty or market presence. The emerging brand Saida also made strides, climbing from not being in the top 20 in June to 16th by September, indicating a potential new competitor to watch. Overall, Super Wow's gradual rise in rank amidst these dynamics highlights its potential to further climb the ranks with strategic marketing and product positioning.
Notable Products
In September 2025, the top-performing product for Super Wow was the THC/CBN Sleepy Wow Tincture (1000mg THC, 30mg CBN, 30ml) in the Tincture & Sublingual category, which rose to the number one position with a remarkable sales figure of 242 units. The Strawberry Drops Tincture (1000mg THC, 30ml) maintained a strong presence, securing the second position, although its sales dipped slightly compared to previous months. Blue Raspberry Drops Tincture (1000mg THC, 30ml) consistently held the third spot, showing stable performance. Watermelon Tincture (1000mg THC, 30ml) slipped to the fourth position, reflecting a decline from its peak earlier in June. Notably, Pink Lemonade Drops Tincture (1000mg THC, 30ml), which was the top seller in July, dropped to fifth place, indicating a significant decrease in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
