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Nov-2025
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Overview
Market Insights Snapshot
Super Wow has demonstrated a consistent performance within the Tincture & Sublingual category in California. Over the months from August to November 2025, the brand maintained a steady position, fluctuating slightly between the 15th and 16th ranks. Notably, Super Wow managed to regain its 15th position in November after a minor dip in October. This stability in ranking suggests a solid consumer base and effective market strategies within this category, despite the competitive landscape. The brand's ability to remain in the top 20 indicates a strong presence in the Californian market, particularly in the niche of tinctures and sublingual products.
While Super Wow has shown resilience in California, the absence of rankings in other states or provinces could be viewed as a limitation in its geographic reach. This could imply potential untapped markets or challenges in expanding beyond its current stronghold. The sales figures reveal an upward trend from August to September, followed by a slight dip in October, before picking up again in November. This pattern suggests seasonal variations or promotional activities impacting sales. Such insights are crucial for understanding market dynamics and strategizing future growth opportunities for Super Wow across different regions and categories.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Super Wow has demonstrated a stable yet slightly fluctuating performance over the months from August to November 2025. Super Wow maintained a consistent rank of 15th in August and September, dropped to 16th in October, and then regained its 15th position in November. This indicates a resilient market presence despite the competitive pressures. Notably, High Power, which consistently ranked 14th until November when it dropped to 16th, shows a potential vulnerability that Super Wow could capitalize on. Meanwhile, Saida has shown a positive trend, climbing from 17th in August to 14th in November, suggesting a growing threat. Super Wow's sales figures reflect a positive trajectory, particularly from September to November, where it saw an increase from 32,015 to 37,454, indicating effective strategies or product offerings during this period. In contrast, Carter's Aromatherapy Designs (C.A.D.) remained static at 17th place, while Moods Spray consistently held a higher rank at 12th and 13th, highlighting areas where Super Wow could focus on to improve its competitive edge.
Notable Products
In November 2025, the THC/CBN Sleepy Wow Tincture (1000mg THC, 30mg CBN, 30ml) maintained its position as the top-performing product for Super Wow, with sales reaching 248 units. The Pink Lemonade Drops Tincture (1000mg THC, 30ml) climbed to the second position, showing a notable increase from its fifth place in September. Blue Raspberry Drops Tincture (1000mg THC, 30ml) consistently held the third position, while the Watermelon Tincture (1000mg THC, 30ml) slipped to fourth place after previously being second in October. Strawberry Drops Tincture (1000mg THC, 30ml) experienced a significant drop, falling to fifth place with a marked decline in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
