Super Wow

Data Snapshot: Apr 04, 2024
Super Wow Cannabis Brand Logo
$50K+

Mar-2024

Sales

Growth

Trend

6-Month

8

Product Count

SKUs

Super Wow

Overview

Super Wow is a Northern California-based cannabis brand recognized for its high-potency products and emphasis on reintroducing whimsy into cannabis use. Owned and operated by women, Super Wow offers top-tier vapes and other cannabis derivatives, stressing the therapeutic and medicinal roles of their products. With a robust range of options, such as the crowd-loved Strawberry Shot and unique Mystery Drops, Super Wow is a fresh twist on the traditional cannabis market, standing out for its premium quality coupled with an element of surprise.
Markets

Super Wow Locations

Product Trends

Super Wow Categories

Super Wow Sales

Market Insights Snapshot

Super Wow Historical Sales by Category

In California, the cannabis brand Super Wow has shown a notable presence, particularly in the Tincture & Sublingual category. Climbing from a rank of 13 in December 2023 to 10 in February 2024 before slightly dropping to 11 in March 2024, Super Wow has maintained a strong position among the top brands. This consistency in ranking, coupled with an upward trend in sales from $64,736 in December 2023 to $67,142 in March 2024, illustrates the brand's solid performance and consumer preference in this category. However, the Beverage category tells a different story; Super Wow was not ranked in the top 30 brands in December 2023, indicating a significant gap in market penetration. Although it entered the rankings at 60 in January 2024 and improved to 59 by February 2024, this movement suggests a struggle to capture a substantial market share within this highly competitive segment.

While the detailed sales figures and specific market dynamics remain undisclosed, the available data highlights Super Wow's contrasting fortunes across different product categories within the California market. The brand's solid foothold in the Tincture & Sublingual sector, marked by consistent top 15 rankings and increasing sales, contrasts sharply with its nascent and less impactful presence in the Beverage category. The latter's late entry into the top 60 rankings and marginal improvement by only one rank over two months underline the challenges faced by Super Wow in diversifying its product appeal. This analysis suggests that while Super Wow has successfully established itself in certain niches, there remains considerable room for growth and improvement in broader market visibility and product category dominance.

Mar-2024 Rank
Beverage
Tincture & Sublingual
11
Super Wow

Competitive Landscape

In the competitive landscape of the Tincture & Sublingual category in California, Super Wow has shown a notable performance amidst its competitors. Starting at the 13th rank in December 2023, Super Wow climbed up to the 10th position by February 2024, before slightly dropping to 11th in March 2024. This fluctuation in rank indicates a dynamic market presence, especially when compared to brands like ABX / AbsoluteXtracts and Chemistry, which have seen a decline in their ranks over the same period. Interestingly, My Blue Dove and Moods Spray have shown upward mobility, with Moods Spray making a significant leap from not being in the top 20 to ranking 13th by March 2024. This competitive analysis highlights the volatile nature of the Tincture & Sublingual market in California, with Super Wow maintaining a relatively stable position amidst these fluctuations. The brand's ability to remain competitive, despite the aggressive movements by its peers, suggests a solid market strategy and a loyal customer base.

Super Wow market ranking for CA Tincture & Sublingual

Super Wow

Notable Products

In March 2024, Super Wow's top-selling product was the Pink Lemonade Drops Tincture (1000mg THC, 30ml), which achieved first place with remarkable sales of 466 units. The Strawberry Drops Tincture (1000mg THC, 30ml) followed closely behind, moving from the top spot in previous months to second place. The Watermelon Tincture (1000mg THC, 30ml) maintained a consistent performance, securing the third rank, while the Blue Raspberry Drops Tincture (1000mg THC, 30ml) saw a slight decline, finishing fourth. The THC:CBN Sleepy Wow Tincture (1000mg THC, 30mg CBN, 30ml) rounded out the top five, despite not being sold in February. These shifts highlight the dynamic preferences among Super Wow's offerings, with Pink Lemonade Drops Tincture overtaking Strawberry Drops Tincture as the month's favorite.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Pink Lemonade Drops Tincture (1000mg THC, 30ml)
Tincture & Sublingual
2
2
2
1
Strawberry Drops Tincture (1000mg THC, 30ml)
Tincture & Sublingual
1
1
1
2
Watermelon Tincture (1000mg THC, 30ml)
Tincture & Sublingual
3
4
3
3
Blue Raspberry Drops Tincture (1000mg THC, 30ml)
Tincture & Sublingual
>5
3
4
4
THC:CBN Sleepy Wow Tincture (1000mg THC, 30mg CBN, 30ml)
Tincture & Sublingual
4
5
>5
5
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