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Dec-2024
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Overview
Market Insights Snapshot
Super Wow's performance in the California market within the Tincture & Sublingual category has shown some fluctuations over the last few months of 2024. The brand maintained a steady rank at number 10 in both September and October, indicating a consistent presence in the top tier of this category. However, a slight dip to 12th place in November suggests a temporary challenge, possibly due to competitive pressures or market dynamics. By December, Super Wow improved its position to 11th, reflecting a positive response to these challenges. This movement highlights the brand's resilience and ability to adapt in a competitive landscape.
Interestingly, the sales figures for Super Wow in California reveal a downward trend from September to November, with a notable drop in sales in November. Despite this, December saw a recovery, indicating effective strategies or seasonal factors that might have played a role in boosting sales. The absence of Super Wow in the top 30 brands in other states or provinces suggests either a focused strategy on California or potential growth opportunities in unexplored markets. This performance analysis underscores the brand's current standing and hints at possible strategic shifts to enhance its market position further.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Super Wow has experienced notable fluctuations in its ranking over the last few months. Starting at the 10th position in September 2024, Super Wow maintained this rank in October before dropping to 12th in November and slightly recovering to 11th in December. This movement indicates a competitive struggle, particularly against brands like St Ides, which entered the top 20 in November and maintained the 10th position, and Moods Spray, which has been closely trailing or surpassing Super Wow. Additionally, Proof consistently outperformed Super Wow, holding a strong position within the top 10 throughout the period. These dynamics suggest that while Super Wow is a recognized player, it faces significant pressure from both established and emerging competitors, necessitating strategic adjustments to regain and sustain higher rankings and improve sales performance in this competitive market.
Notable Products
In December 2024, the top-performing product for Super Wow was the Watermelon Tincture (1000mg THC, 30ml), which climbed from a consistent second place in the previous months to secure the first rank with notable sales of 279 units. The THC:CBN Sleepy Wow Tincture (1000mg THC, 30mg CBN, 30ml) made a significant leap from fourth place in November to second place, reflecting a strong increase in consumer preference. The Pink Lemonade Drops Tincture (1000mg THC, 30ml) maintained its position in third place, showing steady performance. Meanwhile, the Strawberry Drops Tincture (1000mg THC, 30ml) saw a drop from its top rank in October and November, settling at third place in December. The Blue Raspberry Drops Tincture (1000mg THC, 30ml) remained in fourth place, indicating a stable yet less dynamic performance compared to other products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
