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Jun-2024
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Overview
Market Insights Snapshot
Super Wow has shown a consistent performance in the California market, particularly in the Tincture & Sublingual category. In March 2024, the brand was ranked 12th, but by April, it had climbed to the 10th spot, where it remained through June. This steady ranking within the top 10 indicates a robust presence and a strong consumer base in the state. The brand's sales also reflect this upward trend, with a noticeable increase from $61,223 in March to $78,289 in June. This growth highlights Super Wow's successful strategies in maintaining and expanding its market share within California.
However, it is worth noting that Super Wow's performance in other states or categories is not mentioned, which could imply that the brand did not make it into the top 30 rankings elsewhere. This lack of presence in other states or categories might be seen as a limitation or an area for potential growth. For instance, expanding their product line or enhancing their marketing efforts in other regions could help Super Wow improve its overall market standing. By focusing on these areas, the brand could replicate its success in California across a broader geographical and categorical spectrum.
Competitive Landscape
In the California Tincture & Sublingual category, Super Wow has shown a notable improvement in its market position over the past few months. Starting at rank 12 in March 2024, Super Wow climbed to rank 10 by April and maintained this position through June 2024. This upward trend in rank is indicative of a positive reception and growing consumer preference for Super Wow's products. In comparison, ABX / AbsoluteXtracts held a steady rank of 9 throughout the same period, suggesting strong but stable sales. Meanwhile, Friendly Farms experienced a decline from rank 6 in March to rank 8 in June, which may indicate a shift in consumer loyalty or market dynamics. Additionally, My Blue Dove and Chemistry fluctuated around the 11th and 12th positions, with Chemistry falling out of the top 20 in April. These movements highlight Super Wow's competitive edge and potential for continued growth in the California market.
Notable Products
In June 2024, the top-performing product from Super Wow was Strawberry Drops Tincture (1000mg THC, 30ml) with consistent sales leadership and a notable sales figure of 472 units. Pink Lemonade Drops Tincture (1000mg THC, 30ml) secured the second position, climbing up from third place in May 2024. Blue Raspberry Drops Tincture (1000mg THC, 30ml) showed significant improvement, moving up to third place from its consistent fourth position in previous months. Watermelon Tincture (1000mg THC, 30ml), which had been in the second spot in May 2024, dropped to fourth place. A new entrant, Mystery Tincture Drops (1000mg THC, 30ml), debuted in the fifth position for June 2024.
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