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Oct-2025
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Overview
Market Insights Snapshot
In the ever-competitive market of California, Proof has shown consistent performance in the Capsules category, maintaining a steady 10th rank from July to October 2025. However, there is a noticeable decline in sales figures over these months, with October sales dropping to $48,868 from a high of $65,993 in July. This could indicate a need for strategic adjustments to maintain their market position. Conversely, in the Concentrates category, Proof has made commendable progress, climbing from the 75th position in July to the 67th in October, with a corresponding increase in sales during the same period. This upward movement suggests a growing acceptance and demand for their products in this category, which could be a potential area for further growth and investment.
Proof's performance in the Tincture & Sublingual category in California is noteworthy, as they have improved their ranking from 8th to 6th between July and October 2025. This consistent improvement, coupled with rising sales figures, indicates a strong brand presence and consumer preference in this segment. On the other hand, the Topical category presents a mixed bag for Proof; while they maintained a top 10 ranking throughout, they experienced a slight dip from 8th in September to 10th in October. This decline in rank, alongside decreasing sales, could be a signal for the brand to reassess its strategies in this category to regain its footing. Overall, while Proof demonstrates strength in certain areas, there are opportunities for growth and areas that require attention to sustain and enhance their market presence.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Proof has demonstrated a consistent performance, maintaining its rank at 6th place in September and October 2025. This stability is notable given the fluctuations observed among its competitors. For instance, ABX / AbsoluteXtracts improved its position from 7th in August to 5th in September and October, indicating a competitive edge that Proof needs to watch closely. Meanwhile, Mary's Medicinals experienced a decline, dropping from 5th in July to 8th by September and October, which could suggest a potential opportunity for Proof to capture more market share. Despite these shifts, VET CBD has maintained a strong hold on the 4th position, consistently outperforming Proof in sales. Proof's steady sales growth from July to October, albeit at a slower pace compared to some competitors, indicates a resilient market presence but highlights the need for strategic initiatives to climb higher in the rankings.
Notable Products
In October 2025, the top-performing product for Proof was the CBD/THC 1:1 Bazillion Tincture Drops (1000mg CBD, 1000mg THC, 15ml), maintaining its first-place ranking consistently from July through October, with sales reaching 725 units. The CBD Extra Strength Tincture (1000mg CBD, 15ml) rose to the second position after dropping to fifth in September, showing a notable recovery in sales. The THC Rich Tincture (2mg CBD, 900mg THC, 15ml) held steady in the third position, while the Indica Full Spectrum Oil Syringe (1g) debuted in the rankings at fourth place. The CBD/THC 20:1 Tincture (300mg CBD, 15mg THC, 15ml) maintained its position at fifth, demonstrating consistent performance across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
