Market Insights Snapshot
Over the past few months, the cannabis brand Proof has shown varied performance across different categories and in the California market. In the Beverage category, the brand's rank fluctuated from 35 in July to 42 in August, improved to 30 in September, and then returned to 35 in October. This indicates a level of inconsistency in this category. In the Concentrates category, Proof was not ranked in the top 20, which suggests a lower performance compared to other brands in the market.
On a more positive note, Proof maintained a consistent top 10 ranking in the Capsules category, holding the 9th position from July to October. This consistent performance indicates a strong presence in this category. Similarly, in the Tincture & Sublingual category, Proof remained in the top 10, although there was a slight drop from 6th to 8th place between August and October. In the Topical category, Proof's ranking also remained fairly stable, ranging from 13 to 16 over the four-month span. These rankings suggest that Proof has a solid foothold in these categories in the California market.
In the Tincture & Sublingual category in California, Proof has seen a slight decrease in rank from July to October 2023, moving from 7th to 8th place. This is in contrast to ABX / AbsoluteXtracts which has improved their rank, climbing from 9th to 7th place over the same period. Friendly Farms has remained fairly stable, only dropping one place from 8th to 9th. Breez has consistently held the 10th position, while Jade Nectar has fluctuated between 6th and 7th place. In terms of sales, Proof has experienced a downward trend, while ABX / AbsoluteXtracts has seen a steady increase. Friendly Farms and Breez have also seen a decrease in sales, while Jade Nectar's sales have remained relatively stable.
In October 2023, the top-performing product from Proof was the Indica Full Spectrum Oil (1g), which sold 1002 units. Following closely behind was the CBD:THC 1:1 Bazillion Tincture Drops (1000mg CBD, 1000mg THC, 15ml), maintaining the second rank as in the previous month, despite a slight dip in sales. The CBD/THC 1:1 Full Spectrum Oil (1g) secured the third position. Interestingly, the CBD/THC 1:1 Balance Tincture (300mg CBD, 300mg THC, 15ml), which was the top product in September, dropped to the fourth rank. The CBN/THC 1:1 Sleepy Tincture Drops (150mg CBN, 150mg THC, 15ml) consistently held the fifth position over the past two months.