.svg){kind=small}
Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Proof is stocked at 96 licensed dispensaries across California and Maine, 95 of them in California, with the deepest coverage in Santa Rosa, San Diego, Sacramento, San Francisco, and San Jose. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Proof’s mix in September 2026 concentrated further into Tincture & Sublingual at 61.21% share with year-over-year growth of 7.33% and month-over-month growth of 16.70%, while Capsules held 24.19% share with a 0.24% YoY lift and a 21.17% MoM increase. In contrast, Topical contracted to 7.25% share with YoY down 13.31% and MoM down 12.76%, and Beverage slid to 0.40% share with YoY down 70.07% and MoM down 53.59%, even as Concentrates—still just 6.95% share—spiked 111.41% MoM despite a 25.10% YoY decline. With an average price up 1.20% YoY to $37.75 and Tincture & Sublingual priced at $37.59, the category tilt implies a shift toward mid-priced, repeatable wellness formats where Proof already competes at rank 6 in California Tincture & Sublingual, while deprioritizing low-velocity adjacencies.
The pattern suggests Proof is consolidating around a defensible core rather than broadening: gains in Tincture & Sublingual (16.70% MoM) and Capsules (21.17% MoM) align with a 13.84% brand-level YoY sales decline and a 64.75% two-year decline, indicating mix is cushioning but not reversing macro pressure. The 111.41% MoM spike in Concentrates alongside a 25.10% YoY drop points to tactical promotions or limited launches rather than durable scale, while Beverage’s 70.07% YoY decline and Topical’s 13.31% YoY decline imply shedding of peripheral categories; together with a rank of 6 in California Tincture & Sublingual and a 1.20% YoY average price increase, this positions Proof as a value-accessible specialist in ingestible wellness where depth, not breadth, is the near-term lever.
Competitive Landscape
Proof sits at rank #6 in California Tincture & Sublingual for September 2026, unchanged year over year at #6, after improving two positions from #8 in June 2026 to #6 in September 2026; this stability contrasts with Mary's Medicinals moving up from #7 to #5 year over year and Yummi Karma holding at #2 while growing sales by 7.8% YoY. Against the category leader, Papa & Barkley stayed #1 despite an 8.4% YoY sales decline, while Care By Design remained #3 with a 23.9% YoY sales contraction; in contrast, VET CBD held #4 with a 1.8% YoY dip. The pattern—Proof’s flat YoY rank at #6 paired with a three-month climb from #8 to #6 as some incumbents contract and a fast riser gains share—implies near-term headroom to convert positional stability into a push toward the #5 slot if recent momentum persists.
Notable Products
THC Tsunami Capsules 10-Pack (1000mg) delivered the standout move in September 2026 with an 89.4% MoM surge, jumping into rank 6 while Tincture & Sublingual SKUs held ranks 1, 2, 3, 4, 5, 7, 8, and 10. CBD/THC 1:1 Balance Tincture (300mg CBD, 300mg THC, 15ml) rose 51.0% to rank 2, while CBD Extra Strength Tincture (1000mg CBD, 15ml) slipped 2.0% at rank 4, indicating that higher-THC or balanced ratios outpaced CBD-only formats. With eight of the top ten in Tincture & Sublingual and only one Concentrates entry at rank 9, the mix points to category breadth anchored by tinctures but with new momentum in Capsules that could diversify revenue beyond a single format; CBD/THC 1:1 Bazillion Tincture Drops (1000mg CBD, 1000mg THC, 15ml) led the board at rank 1 with $41,202 in sales and 24.5% MoM growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
