.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Proof has shown a consistent performance in the California market, particularly in the Capsules and Tincture & Sublingual categories. In the Capsules category, Proof maintained its position within the top 10, ranking 9th in both March and April 2025. This stability is mirrored in the Tincture & Sublingual category, where Proof also held a strong position, ranking 8th in April 2025, an improvement from 9th in March. This indicates a steady demand and possibly a loyal customer base in these product areas. The brand's ability to maintain and slightly improve its rankings suggests effective market strategies and consumer satisfaction.
In contrast, the Concentrates category in California has seen a notable upward trajectory for Proof. Starting from a rank of 82 in January 2025 and climbing to 55 by April, this significant movement points to a growing acceptance and popularity of Proof's concentrate products. However, in the Topical category, Proof's rank remained at 11 in April 2025, indicating a stable but not leading position. The absence of Proof from the top 30 in other categories or states could be seen as a potential area for growth or an indication of market concentration in California. This mixed performance across categories highlights both strengths and opportunities for Proof as it continues to navigate the competitive cannabis market.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Proof has demonstrated resilience and strategic growth. Starting from a rank of 9th in January 2025, Proof improved its position to 8th by February, maintaining this rank through April. This upward movement is particularly notable given the competitive pressure from brands like Friendly Farms, which consistently held a higher rank at 5th or 6th place during the same period. Despite ABX / AbsoluteXtracts experiencing a slight decline from 7th to 9th place by April, Proof's sales trajectory showed a positive trend, with a significant increase from February to April, indicating effective market strategies and consumer engagement. Meanwhile, Jade Nectar also saw a rise in rank, surpassing Proof in April, which underscores the dynamic nature of this market segment. Proof's ability to climb the ranks amidst such competition highlights its potential for further growth and the importance of strategic positioning in the California market.
Notable Products
In April 2025, Proof's top-performing product was the CBD/THC 1:1 Bazillion Tincture Drops, maintaining its leading position from March with sales reaching 890 units. The Indica Full Spectrum Oil Syringe held steady at the second rank, showing a consistent performance over the past few months. The CBD/THC 1:1 Balance Tincture remained in third place, despite a dip in ranking earlier in the year. Notably, Sativa Full Spectrum Oil entered the rankings at fourth place, marking its first appearance. THC Rich Tincture, which was previously unranked in March, climbed to fifth place, indicating a resurgence in demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
