Proof

Data Snapshot: Apr 04, 2024
Proof Cannabis Brand Logo
$100K+

Mar-2024

Sales

Strong Growth

Trend

6-Month

36

Product Count

SKUs

Proof

Overview

"Proof" is a distinguished cannabis brand known for its innovative product offerings that prioritise user control. Incorporating pure cannabis oil and coconut (MCT) oil in their array of tinctures, Proof allows consumers to manage their experiences through varying potency ratios. Notably, they've expanded their portfolio with "Zero Proof," a line of cannabis-infused drinkables, catering to consumer preference for THC-laden refreshment components.
Markets

Proof Locations

Proof Sales

Market Insights Snapshot

Proof Historical Sales by Category

In California, Proof has shown a notable performance across various cannabis categories, highlighting its diverse product range. In the Beverages category, Proof's ranking improved from 45th in December 2023 to 32nd by March 2024, reflecting a positive trajectory, although not breaking into the top 30 until January 2024 indicates a significant area for growth. The Capsules category remains a stronghold for Proof, consistently holding the 9th rank over the observed months, suggesting a stable demand for their products in this segment. Conversely, the Concentrates category saw Proof climbing from a lower 77th position in December 2023 to 54th by March 2024, indicating a strong upward trend and increased market penetration. However, the Tincture & Sublingual category saw a slight dip from 6th to 8th rank from February to March 2024, suggesting a minor fluctuation in their market standing, while still maintaining a top 10 presence, which is commendable.

Furthermore, the Topical category showcases Proof's ability to maintain a good market position, with a slight improvement from 16th in December 2023 to 13th in March 2024. This consistent performance in the middle tier indicates a solid consumer base and potential for growth. Notably, the sales data, especially in the Capsules category, where sales increased from 76,346 in December 2023 to 92,338 in March 2024, underscores Proof's strong market presence in California. While the data reveals positive trends and solid standings in several categories, it also highlights areas where Proof could focus on growth and improvement, such as breaking into the top 30 sooner in the Beverages category and striving to maintain or improve their rank in the highly competitive Tincture & Sublingual category. These insights into Proof's performance across categories and over time offer a glimpse into the brand's market dynamics, without revealing all the underlying details that drive these trends.

Mar-2024 Rank
Beverage
Capsules
Concentrates
Tincture & Sublingual
Topical
32
9
54
8
13
Proof

Competitive Landscape

In the competitive landscape of the Tincture & Sublingual category in California, Proof has demonstrated a notable performance, albeit with slight fluctuations in its ranking over recent months. Initially ranked 7th in December 2023, Proof improved its position to 6th in January and February 2024, before experiencing a slight dip to 8th in March 2024. This fluctuation in rank is indicative of the fiercely competitive nature of the market, with brands like Friendly Farms making significant gains, moving from 9th to 6th place within the same period, and Jade Nectar maintaining a stable performance, slightly ahead of Proof in March. Conversely, ABX / AbsoluteXtracts and Chemistry have seen a decline in their rankings, showcasing the dynamic shifts within the market. Proof's sales have shown resilience, with a peak in January 2024, though it has faced challenges in maintaining this momentum in the following months. This performance highlights the brand's need to innovate and adapt in a market where competitors are constantly evolving to capture consumer interest.

Proof market ranking for CA Tincture & Sublingual

Proof

Notable Products

In March 2024, Proof's top-selling product was the CBD:THC 1:1 Bazillion Tincture Drops (1000mg CBD, 1000mg THC, 15ml), maintaining its number one rank from February, with sales reaching 1143 units. The second spot was claimed by the Indica Full Spectrum Oil Syringe (1g) in the Concentrates category, marking its consistent performance from the previous month. The High THC Tincture (1000mg THC, 15ml) saw a significant rise, moving up to the third rank in March, showcasing a notable increase in demand within the Tincture & Sublingual category. The CBD/THC 1:1 Balance Tincture (300mg CBD, 300mg THC, 15ml) experienced a slight drop, moving down to the fourth position from its earlier higher rankings, indicating a shift in consumer preference. Lastly, entering the top five was the CBD/THC 1:1 Full Spectrum Oil (1g), marking its debut in the rankings for the month.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
CBD:THC 1:1 Bazillion Tincture Drops (1000mg CBD, 1000mg THC, 15ml)
Tincture & Sublingual
1
2
1
1
Indica Full Spectrum Oil Syringe (1g)
Concentrates
>5
>5
2
2
High THC Tincture (1000mg THC, 15ml)
Tincture & Sublingual
5
>5
>5
3
CBD/THC 1:1 Balance Tincture (300mg CBD, 300mg THC, 15ml)
Tincture & Sublingual
2
1
4
4
CBD/THC 1:1 Full Spectrum Oil (1g)
Concentrates
>5
>5
>5
5
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