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Nov-2024
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Overview
Market Insights Snapshot
Proof has demonstrated a consistent performance across various product categories in California, with notable trends in both rankings and sales figures. In the Capsules category, Proof maintained a steady position, ranking 10th in both September and October 2024, before slightly dropping to 11th in November. This fluctuation, while minor, suggests a stable presence in the market. In the Tincture & Sublingual category, Proof showed a slight improvement, moving from 9th in August and September to 8th in October, before returning to 9th in November. This category seems to be a stronghold for Proof, reflecting consistent consumer demand. However, Proof's performance in the Topical category showed a decline, from 10th in September to 13th in November, indicating potential challenges in maintaining market share in this segment.
In the Concentrates category, Proof made significant strides, improving its rank from 75th in August to 43rd by November, reflecting a positive trend and growing consumer interest. This upward movement in the Concentrates category is particularly noteworthy, as it highlights Proof's ability to capture market share in a competitive segment. Despite not breaking into the top 30 in some categories, Proof's overall performance in California suggests a robust brand presence with opportunities for growth. The sales trend in Concentrates, which showed a strong upward trajectory, underscores the brand's potential for further expansion and influence in the market. Overall, while there are areas of concern, such as the decline in the Topical category, Proof's performance across categories indicates a brand that is both resilient and adaptable.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Proof has shown a consistent performance with a slight upward trend in sales over recent months. Despite maintaining a steady rank of 9th place in August and September 2024, Proof improved to 8th in October before returning to 9th in November. This fluctuation indicates a competitive market environment. Notably, Friendly Farms consistently held the 6th position until November, when it dropped to 8th, suggesting a potential opportunity for Proof to capitalize on its upward sales momentum. Meanwhile, Jade Nectar maintained a stable 7th rank throughout the period, indicating a strong foothold in the market. St Ides re-entered the rankings in November at 11th, while Moods Spray improved from 11th to 10th, showcasing the dynamic shifts within the lower ranks. These insights suggest that while Proof is holding its ground, strategic initiatives could further enhance its market position amidst fluctuating competitor performances.
Notable Products
In November 2024, the top-performing product for Proof was the Indica Full Spectrum Oil Syringe (1g) in the Concentrates category, maintaining its position as the number one ranked product from October, with sales reaching 1280 units. The CBD:THC 1:1 Bazillion Tincture Drops (1000mg CBD, 1000mg THC, 15ml) held steady in the second position, consistent with its ranking in October. The CBD/THC 1:1 Balance Tincture (300mg CBD, 300mg THC, 15ml) also maintained its third-place ranking from the previous month. Notably, the THC Rich Tincture (2mg CBD, 900mg THC, 15ml) climbed from fifth place in October to fourth in November, showing a positive trend. The Sativa Full Spectrum Oil (1g) entered the rankings for the first time in November, securing the fifth position in the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
