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Aug-2025
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Overview
Market Insights Snapshot
In the state of California, Proof has demonstrated a steady performance in the Capsules category, maintaining a consistent rank within the top 10 over the past few months. Although there was a slight dip from 9th to 10th position in August 2025, the brand's sales trajectory showed a positive trend from May to July before experiencing a decrease in August. In the Tincture & Sublingual category, Proof has consistently held the 8th position, with a notable increase in sales from May to August. This indicates a strong foothold in this category, highlighting Proof's ability to sustain its market presence despite the competitive landscape.
Conversely, in the Concentrates and Topical categories, Proof's performance has been less stable. In Concentrates, Proof did not rank within the top 30 for the past months, indicating potential challenges in market penetration. The Topical category also saw a decline, with Proof dropping from 9th to 11th position by August. This downward trend suggests that while Proof has a presence, it may need to strategize to regain its top 10 status. The fluctuations in these categories highlight areas where Proof could focus its efforts to enhance its market share and improve overall brand performance.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Proof has consistently maintained its position at rank 8 from May to August 2025. Despite the static rank, Proof's sales have shown a positive trend, increasing from May to August, which suggests a strengthening market presence. In contrast, Mary's Medicinals experienced a decline in rank from 5 to 7, indicating potential challenges in maintaining their market share. Meanwhile, ABX / AbsoluteXtracts demonstrated resilience by improving their rank from 7 to 6, showcasing a competitive edge over Proof. Jade Nectar remained stable at rank 9, while Moods Spray fluctuated between ranks 10 and 12, reflecting volatility in their sales performance. These dynamics highlight Proof's steady growth amidst a competitive environment, suggesting opportunities for strategic marketing initiatives to capitalize on its upward sales trajectory.
Notable Products
In August 2025, Proof's top-performing product was the CBD/THC 1:1 Bazillion Tincture Drops (1000mg CBD, 1000mg THC, 15ml), maintaining its consistent first-place ranking since May, with sales reaching 714 units. The THC Rich Tincture (2mg CBD, 900mg THC, 15ml) held steady in second place, showing a slight decline from its peak in July. The CBD Extra Strength Tincture (1000mg CBD, 15ml) climbed to third place, recovering from its fifth-place position in July. The CBD/THC 20:1 Tincture (300mg CBD, 15mg THC, 15ml) also rose to third place, marking a return to the top ranks after being absent in July. The CBD Rich Tincture Drops (1000mg CBD, 15ml) entered the top five for the first time, securing fourth place in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
