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Apr-2025
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Overview
Market Insights Snapshot
Tru Infusion has demonstrated varied performance across different product categories within Arizona. In the Concentrates category, the brand showed a significant improvement, climbing from rank 15 in January to rank 10 in both February and April, despite a slight dip to rank 13 in March. This upward trend is complemented by a notable increase in sales from February to April. In contrast, the Flower category saw less stability, with rankings fluctuating and not consistently maintaining a top 30 position, which could be a point of concern for the brand. Their performance in the Edible category was more consistent, with a gradual improvement from rank 20 in January to rank 17 in April, indicating a steady growth trajectory.
In the Tincture & Sublingual and Topical categories, Tru Infusion maintained a strong presence in Arizona. The brand consistently held the third position in the Tincture & Sublingual category throughout the first four months of 2025. However, the Topical category saw a slight decline in April, dropping from the second position in February and March to fourth. This shift may suggest increased competition or changes in consumer preferences. Meanwhile, the Vapor Pens category showed improvement, with rankings moving from 29 in January to 23 in April, reflecting a positive trend in consumer demand for Tru Infusion's products in this segment.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, Tru Infusion has experienced notable fluctuations in its market position from January to April 2025. Starting at rank 37 in January, Tru Infusion saw a significant improvement to rank 25 in February, suggesting a strong surge in sales performance during that period. However, by April, the brand's rank had slipped to 32, indicating a decline in its competitive standing. This fluctuation is particularly significant when compared to competitors like Sonoran Roots, which maintained a relatively stable position, consistently ranking in the top 30. Meanwhile, Elevate Cannabis Co and Grow Sciences hovered around the 30th rank, showing less volatility than Tru Infusion. The competitive dynamics suggest that while Tru Infusion can achieve rapid gains in rank, sustaining these gains amidst strong competitors remains a challenge, highlighting the need for strategic initiatives to maintain and improve its market position.
Notable Products
In April 2025, the top-performing product for Tru Infusion was the Sativa Strawberry Kiwi Gummies 10-Pack (100mg), maintaining its number one rank consistently from January through April. The Sativa Pink Lemonade Gummies 10-Pack (100mg) made a significant leap, rising to the second position from its previous fourth rank in January, with notable sales of 2982 units. The Indica Brownie 10-Pack (100mg) saw a slight drop from second place in March to third in April, yet it recorded strong sales figures. New to the rankings, the Sativa Rainbow Mallow Bites 10-Pack (100mg) entered at fourth place in April. The Indica Blueberry Gummies 10-Pack (100mg) slipped from third to fifth position, indicating a slight decrease in its relative performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
