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Oct-2025
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Overview
Market Insights Snapshot
Tru Infusion has shown a dynamic performance across various categories in Arizona. In the Concentrates category, the brand has experienced fluctuations in its ranking, moving from 10th in July 2025 to 9th in August, dipping to 11th in September, and back to 9th in October. This volatility suggests a competitive market presence with a slight upward trend as of October. Meanwhile, the Edible category has seen a consistent performance with a steady 15th place ranking from July to September, before improving to 14th in October, indicating a positive reception among consumers. However, the Flower category remains a challenge, with Tru Infusion not making it into the top 30 in October, which could be a point of concern for the brand's market strategy in this segment.
In other categories, Tru Infusion has maintained a strong position, particularly in Tincture & Sublingual and Topical products. The brand's Tincture & Sublingual offerings ranked 3rd in both July and October, despite missing rankings for August and September, which could imply a potential gap in data or market presence during those months. The Topical category has seen a commendable performance, with Tru Infusion holding the 3rd position in July and October, despite a slight dip to 5th in August and September. Vapor Pens have also shown positive movement, with the brand climbing from 23rd in July to 21st in August, before a slight drop to 25th in September, and then recovering to 22nd in October, suggesting a resilient market presence. These movements highlight Tru Infusion's strengths and areas for improvement in Arizona's competitive cannabis market.
Competitive Landscape
In the competitive landscape of Vapor Pens in Arizona, Tru Infusion has shown a dynamic performance from July to October 2025. Initially ranked 23rd in July, Tru Infusion improved its position to 21st in August, although it slipped to 25th in September before climbing back to 22nd in October. This fluctuation indicates a competitive pressure from brands like CAKE she hits different, which consistently maintained a higher rank, peaking at 18th in August. Despite the competition, Tru Infusion's sales trajectory demonstrates resilience, with a notable recovery in October. Meanwhile, Flav experienced a decline, dropping to 20th by October, and Connected Cannabis Co. and Alien Labs made significant gains, surpassing Tru Infusion in the rankings by October. This competitive analysis highlights the volatile nature of the market and the need for Tru Infusion to strategize effectively to maintain and improve its market position.
Notable Products
In October 2025, Tru Infusion's top-performing product was the Indica Blueberry Gummies 10-Pack (100mg) in the Edible category, maintaining its first-place ranking from September with sales reaching 2599 units. The Sativa Pink Lemonade Gummies 10-Pack (100mg) held the second spot, showing a significant increase from the previous month with sales of 2539 units. Indica Watermelon Rosin Gummies 10-Pack (100mg) remained steady in third place, continuing its consistent performance across the months. The Sativa Strawberry Kiwi Gummies 10-Pack (100mg) ranked fourth, experiencing a drop from its first-place position in July. Indica Rainbow Mallow Bites 10-Pack (100mg) maintained its fifth-place ranking, indicating a decline in sales from earlier in the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
