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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Tru Infusion’s May 2026 mix tilted toward Edible at 27.6% share with 21.2% YoY growth but a 14.3% MoM dip, while Flower slipped to 26.4% share with a 49.5% YoY decline and a 26.2% MoM drop; Vapor Pens held 18.3% share but fell 47.7% YoY and 20.8% MoM, and Concentrates at 20.1% share were down 28.9% YoY yet edged up 0.5% MoM. Capsules, though only 0.02% share, expanded 186.0% YoY and 15.4% MoM, and Beverage at 0.13% share rose 3.7% MoM without a YoY comp; these shifts leave Edible as top category in Arizona at rank 18 while overall brand sales fell 32.0% YoY and average price declined 14.8% YoY, implying price-led volume tactics are cushioning mix-heavy declines but not reversing category contractions.
The divergence—Edible up 21.2% YoY alongside double-digit YoY declines in Flower (-49.5%) and Vapor Pens (-47.7%)—suggests Tru Infusion is migrating demand toward lower price points (brand average price down 14.8% YoY) and away from historically larger, now contracting inhalables, with Concentrates’ flat MoM (+0.5%) stabilizing a fifth of revenue. Given rank 18 in Edible within Arizona and simultaneous MoM pullbacks in Edible (-14.3%) and Vapor Pens (-20.8%), the positioning path is to deepen edible penetration while triaging inhalables exposure, because the current mix—Edible and Concentrates totaling 47.7% share against 32.0% YoY brand contraction—implies the near-term share defense will come from value-leaning ingestibles rather than premium-priced inhalable recovery.
Competitive Landscape
Tru Infusion sits at rank #18 in AZ Edible for May 2026 with no year-over-year rank change from #18, and a 1-position slip quarter-over-quarter from #17 to #18; relative to leaders, Wyld held #1 while posting a -19.5% sales change year over year and OGEEZ maintained #2 with +12.0% YoY sales, indicating mixed momentum at the top. The brand’s current position is four spots below its March 2026 peak of #14 and three spots outside the top 15, while Baked Bros climbed from #4 to #3 alongside +14.7% YoY sales; this pattern implies Tru Infusion’s flat year-over-year rank and slight recent dip signal a need to counter accelerating mid-pack competitors to avoid further share erosion.
Notable Products
Peach Orange Mango Rosin Gummies 10-Pack (100mg) posted the steepest move in May 2026 with a -21.41% month-over-month decline and a slide to rank 10, while Sativa Pink Lemonade Gummies 10-Pack (100mg) fell -7.73% at rank 2. Indica Blueberry Gummies 10-Pack (100mg) countered with a +13.42% gain at rank 1 and the only top-two product with positive momentum, indicating share consolidation at the very top. With eight of the top ten SKUs in the Edible category and three Edible SKUs registering declines of at least -7.73%, the category remains concentrated yet vulnerable to flavor-level volatility. This mix points to Tru Infusion leaning into Edibles leadership anchored by Indica Blueberry Gummies 10-Pack (100mg), while pruning or repositioning weaker Rosin Gummies variants to stabilize the long tail.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
