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Sep-2025
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Overview
Market Insights Snapshot
Tru Infusion's performance in Arizona across various categories shows some noteworthy trends. In the Concentrates category, they maintained a strong presence, holding a consistent position in the top 10 for most of the observed months, although they slipped to 11th place in September 2025. This suggests a slight decline in their competitive edge, even though their sales saw a notable peak in August. In contrast, their Flower category performance did not make it into the top 30 rankings, indicating a potential area for improvement. Meanwhile, in the Tincture & Sublingual category, they achieved a high ranking of 3rd place in July 2025, but their absence from the rankings in other months suggests fluctuations in their market presence.
In the Edible category, Tru Infusion consistently held onto the 15th spot throughout the months, showing stability but also room for growth in Arizona. Their performance in the Topical category was relatively strong, maintaining a position within the top 5 but experiencing a slight drop in sales over time. Meanwhile, the Vapor Pens category saw Tru Infusion improving their rank from 24th to 20th in August before dropping back to 23rd in September, reflecting a dynamic yet volatile performance. These movements across categories highlight areas where Tru Infusion could focus their efforts to regain or strengthen their market position.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, Tru Infusion has experienced fluctuations in its market rank over the past few months. Despite a promising rise from 24th in June 2025 to 20th in August 2025, Tru Infusion's rank slightly dipped to 23rd in September 2025. This shift indicates a competitive pressure from brands like Cheech & Chong's, which climbed from 35th to 24th, and Turn, which maintained a relatively stable position, albeit with a downward trend in sales. Notably, Tru Infusion's sales peaked in August 2025, suggesting a strong market presence despite rank fluctuations. Meanwhile, Big Bud Farms and JustFLOWR also demonstrated competitive dynamics, with Big Bud Farms experiencing a drop in rank and sales, whereas JustFLOWR showed a slight improvement in rank by September 2025. These insights highlight the volatile and competitive nature of the vapor pen market in Arizona, where Tru Infusion continues to navigate through dynamic market conditions.
Notable Products
In September 2025, Tru Infusion's top-performing product was the Indica Blueberry Gummies 10-Pack (100mg), which climbed to the number one spot with sales of 2178 units, up from third place in August. Following closely, the Sativa Pink Lemonade Gummies 10-Pack (100mg) secured the second position, dropping slightly from its top rank in August. The Indica Watermelon Rosin Gummies 10-Pack (100mg) ranked third, maintaining a consistent presence in the top four over the months. Sativa Strawberry Kiwi Gummies 10-Pack (100mg) fell to fourth place after a strong first-place showing in July. Indica Rainbow Mallow Bites 10-Pack (100mg) remained steady at fifth place, though its sales figures showed a gradual decline over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
