Market Insights Snapshot
Tru Infusion, a prominent cannabis brand in Arizona, has displayed a varied performance across different categories. Their Capsules category, despite not making it to the top 20 in August and September 2023, managed to secure the 5th rank in October and November, indicating a significant improvement. The Concentrates category consistently remained within the top 20, with the highest rank being 9th in October 2023. However, it's worth noting the Edible category's performance, which was outside the top 20 throughout the period, reaching a low of 41st rank in November 2023. This might be an area the brand could focus on for improvement.
The Flower category showed steady performance, maintaining a position within the top 20, whereas the Pre-Roll category was far behind, with the highest rank being 55th in November 2023. Tru Infusion showed a strong presence in the Tincture & Sublingual category, consistently securing the 3rd rank. The Topical category also remained within the top 5, indicating a strong market presence in these categories. Lastly, the Vapor Pens category, despite a slight dip in September 2023 to the 14th rank, managed to bounce back to the 9th rank in October. However, it slipped again to the 12th rank in November 2023. This category's fluctuating performance may indicate a competitive market environment.
In the Arizona Flower category, Tru Infusion has experienced a fluctuating competitive landscape. In August 2023, Tru Infusion ranked 11th, falling behind brands such as Connected Cannabis Co., Sublime, and 22Red, but outperforming Copperstate Farms. By September, Tru Infusion had slipped to 15th place, but rebounded to 9th in October, surpassing Sublime and 22Red. However, by November, Tru Infusion had dropped again to 12th place. This indicates a highly competitive market, with Tru Infusion's rank and presumably sales, fluctuating month-to-month. The data suggests that while Tru Infusion has managed to stay within the top 15 brands, it has struggled to consistently outperform its competitors.
In November 2023, Tru Infusion's top-performing product was the Premium RS11 (3.5g), retaining its top spot from September with sales peaking at 3672 units. Following closely was Hot Lava (3.5g) which jumped from third place in October to second in November, indicating a growing preference among customers. The third best-selling product was Banana Acai (3.5g), which slipped from its October rank of fourth. Premium Grape Pie (3.5g) maintained a steady performance, ranking fourth in November, a slight drop from its second-place position in October. Finally, Gush Mints (3.5g) rounded out the top five, holding its rank from the previous month.