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Oct-2026
Sales
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Tru Infusion is stocked at 52 licensed dispensaries across Arizona and Washington, 51 of them in Arizona, with the deepest coverage in Phoenix, Mesa, Tucson, Chandler, and Flagstaff. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Tru Infusion’s mix tilted further toward Edible at 47.06% share with 27.32% year-over-year growth and 4.73% month-over-month, while Flower held 23.28% share despite a -50.97% year-over-year decline and a 20.31% month-over-month rebound. Vapor Pens at 13.33% share fell -63.32% year-over-year even as month-over-month rose 22.36%, and Concentrates at 11.96% share dropped -63.19% year-over-year with a -6.60% month-over-month contraction. Topical’s 3.42% share contracted -55.30% year-over-year but improved 15.93% month-over-month, and Tincture & Sublingual at 0.94% share fell -69.84% year-over-year with 2.73% month-over-month. With the brand’s average price down 37.18% year-over-year to $8.67 and an Edible category rank of 11 in Arizona, the pattern implies Tru Infusion is consolidating around value-priced Edibles while cycling steep declines in inhalable formats.
The mix shift—Edibles rising against double-digit year-over-year declines in Flower (-50.97%) and Vapor Pens (-63.32%) alongside month-over-month lifts of 20.31% and 22.36%—implies consumer pull toward lower-priced, non-inhalable options and a tactical push by Tru Infusion to defend share through pricing. Concentrates’ -6.60% month-over-month against -63.19% year-over-year suggests the trough may not be finished, whereas Edibles’ 4.73% month-over-month atop 27.32% year-over-year and an 11th rank in Arizona positions the brand to compete on frequency and basket-building rather than premium inhalable trade-ups; the brand-level -39.09% sales year-over-year implies the Edible gains are cushioning but not offsetting wider inhalable contraction.
Competitive Landscape
Tru Infusion sits at rank #11 in AZ Edible in October 2026, a 5-place improvement from rank #16 in October 2025, and it improved 2 spots from #13 in July 2026 while peaking at #10 in September 2026. Against competitors, Wyld held #1 year-over-year but with a -19.1% sales change while Tru Infusion rose 5 ranks, and Baked Bros climbed from #4 to #3 alongside a 15.9% sales increase as Tru Infusion moved from #13 to #11 in three months. The pattern implies Tru Infusion’s rank trajectory is edging it into the lower top-10 window as incumbents at the top show mixed momentum, creating a path for further incremental share capture if month-to-month gains sustain beyond the single-month peak at #10.
Notable Products
Tru Infusion leans on lower price points, with average prices 23% below similar products in October 2026 and flagship items like Pineapple Mango Gummy (100mg) priced 49% under comparable gummies, so much of its volume comes from value-priced formats.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
