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Aug-2024
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Overview
Market Insights Snapshot
Tru Infusion has shown notable performance fluctuations across different product categories in Arizona. In the Concentrates category, the brand has made significant strides, climbing from the 30th position in May 2024 to the 12th position by August 2024. This upward movement indicates a strong consumer preference and growing market share in this category. Conversely, the Edible category has not seen similar success, with Tru Infusion failing to break into the top 30 rankings for four consecutive months, which could be a point of concern for the brand's diversification strategy. In the Flower category, the brand experienced a dip in rankings to 23rd place in July 2024 but rebounded to the 19th position in August 2024, suggesting some volatility but also potential for recovery.
In the Topical category, Tru Infusion has maintained a relatively stable and strong position, moving from 6th place in May 2024 to 4th place in both June and August 2024, indicating consistent consumer demand. However, the Vapor Pens category has shown less consistency, with the brand remaining in the 18th to 19th range over the four months, suggesting a plateau in consumer interest. The brand's sales in this category also reflect this stagnation. Overall, while Tru Infusion has demonstrated strong performance in some categories, especially Concentrates and Topicals, there are areas such as Edibles and Vapor Pens where the brand might need to strategize for better market penetration.
Competitive Landscape
In the competitive landscape of the Arizona flower category, Tru Infusion has experienced notable fluctuations in rank and sales over the past few months. While Tru Infusion maintained a steady rank of 8th in both May and June 2024, it saw a significant drop to 23rd in July before slightly recovering to 19th in August. This volatility is mirrored in its sales figures, which peaked in May and June but dramatically decreased in July, only to see a modest uptick in August. In contrast, Sunday Goods experienced a more stable yet dynamic performance, consistently ranking within the top 10 before a sharp decline to 17th in August, suggesting a potential seasonal or market-driven shift. Meanwhile, Riggs Family Farms and Fade Co. have shown more gradual changes in rank, with Riggs Family Farms falling from 7th to 18th and Fade Co. hovering around the 20th position. These trends highlight the competitive pressures Tru Infusion faces, emphasizing the need for strategic adjustments to regain and sustain higher market positions in Arizona's flower category.
Notable Products
In August 2024, the top-performing product from Tru Infusion was Orange Kush (3.5g) in the Flower category, which ranked first with sales of $2,459. Ice Box Pie (3.5g), also in the Flower category, secured the second position, showing a significant rise from its previous ranks of third in May and fourth in June. SFV OG (3.5g) made its debut in the top five, ranking third. GMOZK (3.5g) followed closely, taking the fourth spot. Yahemi (3.5g) maintained its fifth position from July, indicating consistent performance. Overall, the rankings show a dynamic shift with new entries and changes in positions, reflecting evolving consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
