Tru Infusion

Data Snapshot: May 04, 2024
Tru Infusion Cannabis Brand Logo
$1M+

Apr-2024

Sales

Growth

Trend

6-Month

250

Product Count

SKUs

Tru Infusion

Overview

Markets

Tru Infusion Locations

Product Trends

Tru Infusion Categories

Tru Infusion Sales

Market Insights Snapshot

Tru Infusion Historical Sales by Category

In the competitive cannabis market of Arizona, Tru Infusion has shown noteworthy performance across various categories, with particularly strong movements in the Flower and Topical categories. The brand's Flower category witnessed a significant ascent from 12th in January to leading the category in March, before slightly dropping to 4th in April. This trajectory not only highlights Tru Infusion's growing dominance in the Flower category but also suggests a robust consumer preference that could be attributed to quality, product range, or marketing strategies. On the other hand, the Topical category saw Tru Infusion entering the top 30 in February at 3rd place, improving to 2nd in March, and then experiencing a slight decline to 4th in April. The entry and sustained performance in the Topicals category underscore the brand's diversification and its ability to cater to niche markets within the cannabis industry.

However, the brand's performance in the Concentrates and Vapor Pens categories tells a different story. In Concentrates, Tru Infusion maintained a steady presence within the top 15, fluctuating slightly but showing an improvement moving from 14th in January to 11th in April. This indicates a consistent but moderate performance, suggesting room for growth or increased market penetration efforts. Conversely, the Vapor Pens category presented a challenge for Tru Infusion, with rankings experiencing a more volatile journey - starting at 8th in January, peaking at 12th in February, and then dropping to 15th by April. This decline in ranking within the Vapor Pens category could reflect competitive pressures or shifting consumer preferences that the brand might need to address. Despite these challenges, Tru Infusion's overall presence across multiple categories in Arizona's cannabis market speaks to its broad appeal and the strategic opportunities it has to bolster its standings further.

Apr-2024 Rank
Concentrates
Flower
Topical
Vapor Pens
11
4
4
15
Tru Infusion

Competitive Landscape

In the competitive landscape of the flower category in Arizona, Tru Infusion has shown a remarkable trajectory in terms of rank and sales, making it a noteworthy brand in the market. Starting at a rank of 12 in January 2024, it made a significant leap to 2nd place in February, eventually leading the category in March before slightly dropping to 4th place in April. This fluctuation in rank is mirrored by its sales performance, with a substantial increase from January to March, indicating a peak in market demand for Tru Infusion's products, before experiencing a decrease in April. Its main competitors include Shango, which reclaimed a higher position in April after a slight decline, Sunday Goods maintaining a consistent performance in the top 5, and High Grade, which consistently held a top 3 position, showcasing strong and steady demand. Another notable competitor, Find., though not surpassing Tru Infusion in rank, showed a gradual improvement in its position. This competitive analysis highlights Tru Infusion's dynamic presence in the Arizona flower market, with its significant sales growth and fluctuating rank positioning it as a brand of interest among consumers and competitors alike.

Tru Infusion market ranking for AZ Flower

Tru Infusion

Notable Products

In April 2024, Tru Infusion saw Banana Jealousy Cake (3.5g) from the Flower category leading the sales with a total of 5454 units sold, maintaining its top position from March. Sweet Tea Sherb (3.5g) and Truffles (3.5g), also from the Flower category, ranked second and third respectively, showcasing their strong debut in the month's sales. Peach Gas (3.5g) experienced a slight improvement, moving up to the fourth position from the third in February, indicating a consistent preference among consumers. Facade (3.5g) entered the rankings at the fifth position, rounding out the top five products for the month. These rankings highlight a dynamic market with Banana Jealousy Cake (3.5g) continuing to dominate, while new entrants like Sweet Tea Sherb (3.5g) and Truffles (3.5g) quickly rise in popularity.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Banana Jealousy Cake (3.5g)
Flower
>5
>5
1
1
Sweet Tea Sherb (3.5g)
Flower
>5
>5
>5
2
Truffles (3.5g)
Flower
>5
>5
>5
3
Peach Gas (3.5g)
Flower
>5
3
>5
4
Facade (3.5g)
Flower
>5
>5
>5
5
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