.svg){kind=small}
Feb-2026
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Off Hours has shown a consistent presence in the New York market, particularly excelling in the Edible category where it maintained a steady rank of 2nd place from November 2025 through February 2026. This stability is indicative of a strong consumer base and effective product offerings. The sales figures in this category saw a slight fluctuation, peaking in December 2025 but experiencing a modest decline by February 2026. Despite this dip, the brand's ability to hold its rank suggests resilience and continued popularity among consumers in the state.
In contrast, Off Hours experienced more dynamic movement within the Vapor Pens category in New York. Starting at 27th place in November 2025, the brand climbed to 20th by February 2026, reflecting a positive trend and potential growth opportunities in this segment. This upward movement, accompanied by a steady increase in sales, indicates growing consumer interest and market penetration. However, the fact that Off Hours did not break into the top 30 in other states or categories during this period highlights areas for potential improvement and expansion.
Competitive Landscape
In the competitive landscape of the Edible category in New York, Off Hours consistently maintained its position as the second-ranked brand from November 2025 through February 2026. Despite its stable rank, Off Hours faced significant competition from brands like Camino, which held the top position throughout this period, indicating a strong market presence with consistently higher sales figures. Meanwhile, Gron / Grön and Wyld swapped between the third and fourth positions, suggesting a competitive but less dominant stance compared to Off Hours. The steady ranking of Off Hours suggests a robust brand loyalty and market strategy, but the brand may need to innovate or enhance its offerings to challenge Camino's dominance and capitalize on potential market shifts to increase its sales trajectory.
Notable Products
In February 2026, the top-performing product for Off Hours was Euphoric - THC/CBG 10:2 Watermelon Lemonade Sour Gummies 10-Pack, which maintained its first-place rank from previous months with sales of 17,610 units. The CBD/THC/CBN 2:10:1 Mellow Blue Razzberry Sour Gummies 10-Pack held steady in the second position, reflecting consistent demand. Offline - CBD/THC/CBN 10:10:4 Cherry Berry Sour Gummies 10-Pack also remained in third place, showing little change in its ranking. The fourth and fifth spots were occupied by Offline - CBD/THC/CBN 2:10:3 Grape Punch Gummies and Illuminate - THC/CBG 5:1 Peach Mango Gummies, respectively, both maintaining their rankings from the previous months. Overall, Off Hours' product rankings showed remarkable stability, indicating strong brand loyalty and consistent consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
