Data Snapshot: Aug 04, 2026
$1M+

Jul-2026

Sales

Strong Growth

Trend

6-Month

109

Product Count

SKUs

$28.1

Avg Price

2.7%

YoY Sales Change

-7.2%

YoY Price Change

Off Hours

Where to Buy

Off Hours is stocked at 390 licensed dispensaries across New York, with the deepest coverage in New York, Rochester, Buffalo, Queens, and Syracuse. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/12134.json?v=20260804
Off Hours Sales

Market Insights Snapshot

Off Hours Historical Sales by Category

Off Hours concentrated 71.31% of July 2026 sales in Edible with a year-over-year decline of 10.42% and a month-over-month dip of 0.26%, while Vapor Pens expanded to 28.68% share with year-over-year growth of 75.39% and month-over-month growth of 20.43%; Beverage all but exited at 0.01% share after a 99.19% year-over-year drop despite a 5.08% month-over-month uptick. Despite total brand sales rising 2.71% year over year and the average price falling 7.19% year over year to $28.10, category momentum is bifurcated: Edible softness is being offset by Vapor Pens acceleration, implying the mix shift is the driver of net growth rather than uniform category expansion.

Off Hours holds rank 2 in Edible in New York while Edible share contracted 2.64 percentage points year over year (from roughly 73.95% to 71.31%) and 0.26 percentage points month over month, as Vapor Pens gained 11.57 percentage points year over year (from roughly 17.11% to 28.68%) and 20.43% month over month. With Vapor Pens average price at $30.36 versus $27.28 in Edible, the mix shift toward a higher-priced category amid a 7.19% brand-wide price decline signals deliberate price architecture to stimulate volume in Edible while capturing margin via pen expansion; the implication is that sustaining Edible rank requires protecting its price-value while leaning into Vapor Pens for incremental share without overexposing the portfolio to a single-category downturn.

Jul-2026 Rank
Edible
Vapor Pens
2
12
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Edible
71.3%
$27.28
-10.4%
-0.3%
Vapor Pens
28.7%
$30.36
+75.4%
+20.4%
Beverage
0.0%
$46.93
-99.2%
+5.1%
Off Hours

Competitive Landscape

Off Hours sits at rank #2 in NY Edible in July 2026 after a year-over-year slide from #1, while its three-month position held at #2 and its peak of #1 came in October 2025—together indicating a one-rank drop alongside short-term stability. In contrast, Camino advanced to #1 from #2 year over year with a 16.0% sales increase, and Wyld held #3 year over year with a 7.4% gain, narrowing the gap below; meanwhile, Gron / Grön maintained #4 with roughly 15.1% growth, reinforcing pressure from both above and below. The pattern—down one rank year over year but steady at #2 over the last three months—implies Off Hours is defending share against a faster-rising #1 while facing incremental catch-up risk from a growing #3.

Off Hours market ranking for NY Edible

Off Hours

Notable Products

Euphoric - THC/CBG 10:4 Watermelon Lemonade Sour Gummies 10-Pack (100mg THC, 40mg CBG) posted the steepest movement in July 2026 with a -29.2% month-over-month decline and a rank at 10, contrasting sharply with Euphoric - THC/CBG 10:2 Watermelon Lemonade Sour Gummies 10-Pack (100mg THC, 20mg CBG) up 15.1% and holding rank 1. Across the top ten, all SKUs are Edible, and five of the top six contain CBD, with the CBD/THC/CBN 2:10:1 Mellow Blue Razzberry Sour Gummies 10-Pack (20mg CBD, 100mg THC, 10mg CBN) slipping -4.5% at rank 2 while Offline - CBD/THC/CBN 10:10:4 Cherry Berry Sour Gummies 10-Pack (100mg CBD, 100mg THC, 40mg CBN) rose 4.9% at rank 3. The mix indicates Off Hours is consolidating around THC-plus-minor-cannabinoid Edibles where 5:1 and 10:2 or 10:4 ratios are being tested, and the divergence within the Euphoric family implies price-pack and ratio tuning can shift share even when flavor remains constant.

Product
Category
Mar-2026
Apr-2026
May-2026
Jun-2026
Jul-2026
MoM %
Euphoric - THC/CBG 10:2 Watermelon Lemonade Sour Gummies 10-Pack (100mg THC, 20mg CBG)
Edible
1
1
1
1
1
+15.1%
CBD/THC/CBN 2:10:1 Mellow Blue Razzberry Sour Gummies 10-Pack (20mg CBD, 100mg THC, 10mg CBN)
Edible
2
2
2
2
2
-4.5%
Offline - CBD/THC/CBN 10:10:4 Cherry Berry Sour Gummies 10-Pack (100mg CBD, 100mg THC, 40mg CBN)
Edible
3
3
3
3
3
+4.9%
Awaken - THC/THCV 5:1 Sour Orangeade x Orange Punch Gummies 10-Pack (100mg THC, 20mg THCV)
Edible
5
5
4
4
4
+9.3%
Illuminate - THC/CBG 5:1 Peach Mango Gummies 10-Pack (100mg THC, 20mg CBG)
Edible
6
6
5
5
5
+9.3%
Calm - CBD/THC 2:10 Serenity Paradise Cooler Gummies 10-Pack (20mg CBD, 100mg THC)
Edible
7
10
8
6
6
+0.1%
Offline - CBD/THC/CBN 2:10:3 Grape Punch Gummies 10-Pack (20mg CBD, 100mg THC, 30mg CBN)
Edible
4
4
6
7
7
+2.9%
Focus - CBD/THC/CBG 2:10:10 Cherry Limeade Limelight Sour Gummies 10-Pack (20mg CBD, 100mg THC, 100mg CBG)
Edible
9
8
10
10
8
+2.6%
Daydream - THC/CBG/CBC 5:1:1 Pink Berry x Strawberry Acai Coconut Gummies 10-Pack (100mg THC, 20mg CBG, 20mg CBC)
Edible
8
7
9
9
9
-1.1%
Euphoric - THC/CBG 10:4 Watermelon Lemonade Sour Gummies 10-Pack (100mg THC, 40mg CBG)
Edible
10
9
7
8
10
-29.2%
View product & sales data

Top Selling Cannabis Brands

Simple, transparent pricing that grows with you.
Research the top cannabis brands across markets in the US and Canada.

Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

Header image
User rating
start Today
Stay ahead of the competition with real-time market data insights.

Discover How Your Brand Stacks Up in the Market