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Apr-2025
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Overview
Market Insights Snapshot
Off Hours has shown a strong performance in the New York market, particularly in the Edible category where it has consistently held the top position from January to April 2025. Despite a slight dip in sales from February to April, the brand's ability to maintain the number one rank highlights its dominance and consumer preference in this category. In contrast, Off Hours' performance in the Vapor Pens category has been less stable, with its ranking slipping from 15th in January to 19th by April. This indicates a potential challenge in maintaining its market share in this segment, which could be due to increased competition or shifts in consumer preferences.
While Off Hours' consistent top ranking in the Edible category in New York is commendable, its fluctuating position in Vapor Pens suggests areas for potential improvement. The brand's drop out of the top 15 in Vapor Pens by April is notable, as it suggests that Off Hours may need to reassess its strategies in this category to regain its competitive edge. It will be important for the brand to analyze these trends and consider adjustments that could help stabilize and improve its ranking in the Vapor Pens category moving forward. Such insights could be critical for maintaining a balanced performance across different product lines in the competitive cannabis market.
Competitive Landscape
In the competitive landscape of the Edible category in New York, Off Hours has maintained a consistent lead, holding the number one rank from January to April 2025. This steady top position underscores its dominance in the market, even as competitors like Camino and Wyld persistently occupy the second and third ranks, respectively. Despite fluctuations in sales figures, with Off Hours experiencing a slight dip in February before rebounding in March, it remains ahead of Camino, whose sales showed more volatility. Meanwhile, Wyld has demonstrated a steady increase in sales, although it has not yet challenged Off Hours' leading position. The consistent ranking of Off Hours suggests strong brand loyalty and market presence, crucial factors for maintaining its competitive edge in the New York Edible market.
Notable Products
In April 2025, the top-performing product for Off Hours was Euphoric - THC/CBG 10:2 Watermelon Lemonade Sour Gummies 10-Pack, maintaining its first-place rank since January with a notable sales figure of 17,308. The CBD/THC/CBN 2:10:1 Mellow Blue Razzberry Sour Gummies 10-Pack held firm in second place, consistent with previous months. Illuminate - THC/CBG 5:1 Peach Mango Gummies 10-Pack remained in third place, showing stability in its ranking from March. Offline - CBD/THC/CBN 2:10:3 Grape Punch Gummies 10-Pack also maintained its fourth-place ranking, demonstrating consistent performance. Lastly, Offline - CBD/THC/CBN 10:10:4 Cherry Berry Sour Gummies 10-Pack continued to rank fifth, showing a slight increase in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
