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Dec-2025
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Overview
Market Insights Snapshot
In the highly competitive New York cannabis market, Off Hours has demonstrated strong performance, particularly in the Edible category. The brand maintained its number one ranking in both September and October 2025, before slipping slightly to the second position in November and December. This minor dip in ranking does not overshadow the overall positive trend, as sales figures reflect a consistent upward trajectory, peaking in December. Such performance in the Edibles category suggests a robust consumer base and effective market strategies that are resonating well with the target audience.
In contrast, Off Hours' performance in the Vapor Pens category in New York showcases a different story. The brand has hovered around the mid-20s in ranking, starting at 23rd in September and experiencing minor fluctuations, ending at 25th in December. Although the brand did not break into the top 20, the slight increase in sales from November to December indicates a potential for growth. However, the absence from the top 30 in other states or categories should be a point of concern for Off Hours, as it highlights areas where the brand could focus on improving its market penetration and competitive positioning.
Competitive Landscape
In the competitive landscape of the Edible category in New York, Off Hours has maintained a strong presence, although it experienced a slight shift in its ranking from first to second place between November and December 2025. This change was primarily due to the rise of Camino, which secured the top spot in both months, showcasing a consistent upward trend in sales. Despite this, Off Hours continues to outperform other competitors such as Gron / Grön and Wyld, which have alternated between third and fourth positions. The sales figures for Off Hours remain robust, indicating a strong market presence, but the brand may need to strategize to reclaim its leading position from Camino, whose sales have been steadily increasing.
Notable Products
In December 2025, Off Hours maintained its lead with the Euphoric - THC/CBG 10:2 Watermelon Lemonade Sour Gummies 10-Pack topping the sales chart, showing a significant increase to 17,087 units. The CBD/THC/CBN 2:10:1 Mellow Blue Razzberry Sour Gummies 10-Pack held steady at the second position, demonstrating consistent performance across the months. The Offline - CBD/THC/CBN 10:10:4 Cherry Berry Sour Gummies 10-Pack remained third, while the Offline - CBD/THC/CBN 2:10:3 Grape Punch Gummies 10-Pack and Illuminate - THC/CBG 5:1 Peach Mango Gummies 10-Pack retained their fourth and fifth rankings, respectively. Notably, all top five products have maintained their rankings since September 2025, with each showing a steady increase in sales figures. This stability in ranking highlights the brand's consistent consumer demand and product popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
