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Jun-2024
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Overview
Market Insights Snapshot
Off Hours has shown remarkable consistency in the Edible category across New York, maintaining the top rank from March 2024 through June 2024. This sustained performance indicates strong consumer loyalty and effective product positioning within the state. The brand's sales figures for edibles have also exhibited a steady upward trend, reflecting robust market demand. In contrast, their performance in the Vapor Pens category in New York has been more variable, fluctuating between the 10th and 13th positions over the same period. This suggests that while Off Hours is a dominant player in edibles, it faces stiffer competition in the vapor pens market.
It is noteworthy that Off Hours did not appear in the top 30 brands for any other categories or states during this period, which could be seen as a limitation in their market penetration strategy. However, their dominance in the Edible category in New York is a significant achievement and positions them well for potential expansion. The variability in their Vapor Pens ranking indicates room for growth and highlights areas where strategic adjustments could be beneficial. Overall, Off Hours' performance showcases their strength in specific niches while also pointing to opportunities for broader market engagement.
Competitive Landscape
In the highly competitive New York edible cannabis market, Off Hours has consistently maintained its top rank from March to June 2024. This stability in rank is significant, especially when compared to other leading brands. For instance, Camino has held the second position throughout the same period, but its sales have shown a more dramatic upward trend, particularly in June 2024, where it saw a substantial increase, potentially closing the gap with Off Hours. Meanwhile, Ayrloom has remained in the third position, with more modest sales growth. The consistent top ranking of Off Hours indicates strong brand loyalty and effective market strategies, but the rapid sales growth of Camino suggests that Off Hours must continue innovating to maintain its lead in this dynamic market.
Notable Products
In June 2024, the top-performing product for Off Hours was THC/CBG 10:2 Euphoric Watermelon Lemonade Sour Gummies 10-Pack with sales reaching $11,227, maintaining its first-place rank for four consecutive months. The CBD/THC/CBN 2:10:1 Mellow Blue Razzberry Sour Gummies 10-Pack held the second rank consistently, with notable sales growth each month. The CBD/THC/CBN 2:10:3 Offline Grape Punch Gummies 10-Pack remained in the third position, although its sales slightly dipped compared to May 2024. THC/CBG 10:1 Illuminate Peach Mango Gummies 10-Pack climbed to the fourth spot, showing a significant increase in sales. A new entry, THC/THCV 10:2 Awaken Orangeade Gummies 10-Pack, debuted at fifth place, indicating strong initial market performance.
Top Selling Cannabis Brands
