.svg){kind=small}
Sep-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Off Hours has demonstrated a remarkable performance in the New York market, particularly within the Edible category. Consistently holding the number one rank from June through September 2025, Off Hours has maintained its leadership position despite fluctuations in monthly sales. This stability in ranking underscores the brand's strong foothold and consumer preference within this category. The brand's dominance in the Edible category is a significant highlight, indicating effective market strategies and consumer loyalty. However, it is noteworthy that in the Vapor Pens category, Off Hours did not manage to break into the top 10, with rankings slipping slightly from 15th in June to 21st by September. This downward trend suggests potential challenges or increased competition in the Vapor Pens segment that might require strategic adjustments.
The performance of Off Hours in the Vapor Pens category in New York reflects a less favorable trajectory compared to its success with Edibles. The brand's rank decreased progressively over the months, highlighting a potential area for improvement. Despite maintaining a top 30 position, the gradual decline in rank from 15th to 21st suggests that Off Hours might be facing intensified competition or shifts in consumer preferences within this category. The sales figures, while not disclosed in detail, hint at a need for innovation or marketing strategies to regain momentum. The absence of Off Hours in the top 30 rankings of other states or provinces for these categories could also indicate limited geographical reach or a focused strategy on the New York market, which might be worth exploring further for growth opportunities.
Competitive Landscape
In the competitive landscape of the Edible category in New York, Off Hours has consistently maintained its position as the leading brand from June to September 2025. Despite fluctuations in sales, with a peak in August 2025, Off Hours has managed to outperform its closest competitors, Camino and Wyld, both of which have consistently ranked second and third, respectively. This stability in rank suggests a strong brand loyalty and market presence, even as Camino experienced a notable sales increase in August 2025. The consistent top ranking of Off Hours highlights its dominance in the New York Edible market, indicating a robust brand strategy that effectively counters competitive pressures from other leading brands.
Notable Products
In September 2025, the top-performing product for Off Hours was Euphoric - THC/CBG 10:2 Watermelon Lemonade Sour Gummies 10-Pack, maintaining its rank as number one for four consecutive months, with sales figures reaching 15,844. Following closely, the CBD/THC/CBN 2:10:1 Mellow Blue Razzberry Sour Gummies 10-Pack held steady at the second position throughout the same period. The Offline - CBD/THC/CBN 10:10:4 Cherry Berry Sour Gummies 10-Pack consistently ranked third, showing a slight decrease in sales compared to previous months. The Offline - CBD/THC/CBN 2:10:3 Grape Punch Gummies 10-Pack climbed to fourth place in August and maintained this position in September. Illuminate - THC/CBG 5:1 Peach Mango Gummies, which was fourth in June and July, settled into the fifth spot in both August and September, reflecting a gradual decline in its ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
