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Jul-2025
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Overview
Market Insights Snapshot
Off Hours has shown a consistent and impressive performance in the Edible category in New York, maintaining the number one rank from April through July 2025. This stability at the top of the rankings suggests a strong consumer preference and potential brand loyalty within this category. The sales figures for Edibles have also demonstrated a steady upward trend, with sales increasing from approximately $2.9 million in April to over $3.2 million by July. This growth indicates a solid market presence and an effective strategy in capturing consumer interest in this segment.
In the Vapor Pens category in New York, Off Hours has experienced a more dynamic positioning, with rankings fluctuating between the 15th and 21st positions from April to July 2025. While they did not break into the top 10, the brand has shown some positive movement, especially in May and June, where they climbed to 18th and 15th positions, respectively. Despite a slight dip to 17th in July, the sales figures reflect a resilient performance, with a noticeable increase from April to June before a minor decline in July. This suggests that while Off Hours is not yet a dominant player in the Vapor Pens category, there is potential for growth and increased market share if they can capitalize on the positive sales trends observed in the mid-year months.
Competitive Landscape
In the competitive landscape of the Edible category in New York, Off Hours has consistently maintained its top position from April to July 2025, showcasing its dominance and strong market presence. Despite the steady competition from brands like Camino and Wyld, which have held the second and third ranks respectively, Off Hours has managed to not only retain its lead but also demonstrate a positive growth trajectory in sales over the months. This consistent performance is indicative of a robust brand strategy and a loyal customer base, setting Off Hours apart from its competitors. The brand's ability to sustain its number one rank amidst rising sales figures from competitors underscores its competitive edge and potential for continued success in the New York market.
Notable Products
In July 2025, the top-performing product for Off Hours was the Euphoric - THC/CBG 10:2 Watermelon Lemonade Sour Gummies 10-Pack, maintaining its number one rank with a notable sales figure of 19,556 units. The CBD/THC/CBN 2:10:1 Mellow Blue Razzberry Sour Gummies 10-Pack consistently held the second position throughout the months leading up to July. Illuminate - THC/CBG 5:1 Peach Mango Gummies 10-Pack saw a positive shift, climbing from fourth place in May and June to third in July. Offline - CBD/THC/CBN 10:10:4 Cherry Berry Sour Gummies 10-Pack, which was third in May and June, shifted to fourth place in July. Lastly, the Offline - CBD/THC/CBN 2:10:3 Grape Punch Gummies 10-Pack remained steady in fifth place from May to July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
