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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Off Hours concentrated 76.12% of May-2026 sales in Edible, with Vapor Pens at 23.86% and Beverage at 0.03%, while the brand’s overall year-over-year sales rose 14.94% and 24-month growth reached 95.64%. Within the mix, Vapor Pens expanded rapidly with 62.34% YoY and 17.55% MoM versus Edible’s 6.84% YoY and 5.25% MoM, and Beverage contracted with -97.54% YoY and -87.58% MoM; the average price fell 8.42% YoY to $28.29, contrasting with Vapor Pens’ higher ticket at $31.16 and Edible at $27.52. Given Off Hours’ rank of 2 in Edible in New York and Edible’s 76.12% share, the pattern implies the brand is still anchored in Edible but is redirecting incremental growth to Vapor Pens to diversify volume without destabilizing its Edible position.
The mix shift—Vapor Pens gaining share alongside 17.55% MoM growth while Edible adds volume at a slower 5.25% MoM—suggests Off Hours is using price elasticity (average price -8.42% YoY) to expand reach, with higher-priced Vapor Pens ($31.16) offsetting margin pressure in Edible ($27.52). Holding a number 2 rank in Edible in New York while Vapor Pens outpaces Edible by 55.50 percentage points on YoY growth and 12.30 percentage points on MoM growth implies a dual-track positioning: defend high-visibility Edible shelf space while accelerating trial and basket expansion through Vapor Pens, reducing reliance on a single category as Beverage retrenches to 0.03% share.
Competitive Landscape
Off Hours sits at rank #2 in NY Edible for May 2026, down one spot year over year from #1 to #2, while holding flat versus three months ago at #2; this follows a peak at #1 in October 2025 and places the brand one position behind Camino, which climbed from #2 to #1 as its sales grew 15.9% year over year and ahead of Wyld at #3 with 25.0% YoY sales growth; despite Off Hours’ rank slip of 1 position YoY, the stable #2 over the last quarter and proximity to a prior peak indicate a consolidation phase where holding share against competitors with 15.9%–30.2% YoY growth will determine whether Off Hours reclaims #1 or entrenches at #2.
Notable Products
Off Hours posted no MoM surges above +50% or drops below -10% in May 2026, so the notable movement is the broad mid-teens climb of Euphoric - THC/CBG 10:2 Watermelon Lemonade Sour Gummies 10-Pack (100mg THC, 20mg CBG) up +17.8% while holding rank 1, contrasted with CBD/THC/CBN 2:10:1 Mellow Blue Razzberry Sour Gummies 10-Pack (20mg CBD, 100mg THC, 10mg CBN) slipping -4.9% at rank 2. Calm - CBD/THC 2:10 Serenity Paradise Cooler Gummies 10-Pack (20mg CBD, 100mg THC) advanced +22.4% at rank 7, as Offline - CBD/THC/CBN 10:10:4 Cherry Berry Sour Gummies 10-Pack (100mg CBD, 100mg THC, 40mg CBN) eased -3.5% at rank 3. Eight of the top ten SKUs are Edible gummies with cannabinoid blends, and the top three ranks are all Edible positions, indicating Off Hours is consolidating share around functionally segmented gummies rather than diversifying into other formats; this mix implies a strategy tilted toward CBG/CBN-dosed variants that can trade consumers up on potency and mood-state use cases.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
