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Oct-2025
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Overview
Market Insights Snapshot
Off Hours has shown a strong performance in the New York market, particularly in the Edible category, where it consistently maintained the number one rank from July to October 2025. This consistent top-ranking position indicates a robust consumer demand and a strong brand presence in the Edible segment. Despite a dip in sales in September, the brand quickly rebounded in October, suggesting resilience and effective market strategies. Meanwhile, in the Vapor Pens category, Off Hours has experienced a gradual decline in rankings, moving from 20th in July to 26th by October. This trend could suggest increasing competition or a shift in consumer preferences within this category.
Interestingly, the absence of Off Hours from the top 30 rankings in other states or categories could be seen as a limitation in their current market reach or focus. This absence highlights potential areas for growth or expansion. The brand's stronghold in the New York Edible market could serve as a foundation for exploring opportunities in other states or categories. Such strategic moves could potentially enhance their overall market presence and mitigate risks associated with heavy reliance on a single category or geographic market. However, analyzing the underlying factors contributing to the decline in Vapor Pen rankings could provide valuable insights for the brand to adapt and improve its offerings in this category.
Competitive Landscape
In the competitive landscape of the Edible category in New York, Off Hours has consistently maintained its leading position from July to October 2025, ranking 1st each month. This stability in rank highlights its strong market presence and consumer preference. However, the competition is fierce, with Camino holding a steady 2nd place, closely trailing Off Hours in sales. Notably, Gron / Grön showed a positive trend, improving its rank from 4th to 3rd in October, indicating a potential threat to Off Hours if this upward trajectory continues. While Off Hours leads in sales, the narrowing gap with its competitors suggests a need for strategic marketing efforts to maintain its top position and counteract the growth of its rivals.
Notable Products
In October 2025, the top-performing product from Off Hours was the Euphoric - THC/CBG 10:2 Watermelon Lemonade Sour Gummies 10-Pack, maintaining its number one rank for four consecutive months with sales figures reaching 17,558 units. The CBD/THC/CBN 2:10:1 Mellow Blue Razzberry Sour Gummies 10-Pack held steady in second place throughout the same period. Similarly, the Offline - CBD/THC/CBN 10:10:4 Cherry Berry Sour Gummies 10-Pack consistently ranked third. The Offline - CBD/THC/CBN 2:10:3 Grape Punch Gummies 10-Pack showed a slight improvement, moving from fifth in July to fourth from August onwards. Illuminate - THC/CBG 5:1 Peach Mango Gummies 10-Pack remained in fifth place, indicating stable performance across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
