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Nov-2025
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Overview
Market Insights Snapshot
Off Hours has demonstrated a strong performance in the New York market, particularly in the Edible category, where it has consistently maintained the number one ranking from August through November 2025. This consistent top position highlights the brand's strong presence and consumer preference in this category. However, while the brand's sales in the Edible category experienced a slight dip in September, they rebounded in October, indicating a resilient market demand. This trend suggests that Off Hours has successfully captured a loyal customer base in New York, which continues to support its leading position.
In contrast, Off Hours' performance in the Vapor Pens category in New York shows a different trend. The brand's ranking fluctuated between 22nd and 26th place from August to November 2025, indicating a less dominant position compared to its success in Edibles. Despite these fluctuations, the sales figures remain relatively stable, suggesting a steady, albeit smaller, segment of the market. The absence of a top 30 ranking in other states or categories could be interpreted as a challenge for Off Hours, highlighting potential areas for growth and market expansion. This contrast between categories within the same state provides valuable insights into consumer preferences and market dynamics.
Competitive Landscape
In the competitive landscape of the Edible category in New York, Off Hours has consistently maintained its top position from August to November 2025, showcasing its strong market presence and consumer preference. Despite a slight fluctuation in sales from $3,509,878 in August to $3,300,671 in November, Off Hours remains ahead of its competitors. Camino, ranked second, has shown a steady increase in sales, closing the gap with Off Hours by November with sales reaching $3,284,790. Meanwhile, Wyld has maintained its third position, with a slight dip in rank in October but recovering in November, indicating a resilient brand performance. The data suggests that while Off Hours continues to lead, the competition is intensifying, particularly from Camino, which could impact Off Hours' future market strategy and necessitate innovative marketing efforts to sustain its lead.
Notable Products
In November 2025, the top-performing product for Off Hours was the Euphoric - THC/CBG 10:2 Watermelon Lemonade Sour Gummies 10-Pack, maintaining its first-place rank with sales of 16,218 units. Following closely, the CBD/THC/CBN 2:10:1 Mellow Blue Razzberry Sour Gummies 10-Pack held steady in second place, showing a slight increase in sales compared to previous months. The Offline - CBD/THC/CBN 10:10:4 Cherry Berry Sour Gummies 10-Pack remained third, consistently performing well in the Edible category. Meanwhile, the Offline - CBD/THC/CBN 2:10:3 Grape Punch Gummies 10-Pack and Illuminate - THC/CBG 5:1 Peach Mango Gummies 10-Pack also kept their positions at fourth and fifth, respectively. Overall, the rankings have been stable from August to November 2025, indicating strong brand loyalty and consistent consumer demand for these products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
