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May-2024
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Overview
Market Insights Snapshot
Ohio Clean Leaf has shown a notable performance in the Ohio market, particularly within the Flower category. Despite starting the year outside the top 30 brands, they managed to climb to the 30th position by May 2024. This upward movement indicates a positive trend, even as their sales figures experienced a slight decline from $148,031 in February to $120,821 in May. This suggests that while their market presence is growing, they may need to address sales strategies or product offerings to maintain and boost revenue.
Across other states and provinces, Ohio Clean Leaf's performance appears less prominent, as they did not secure a position within the top 30 brands in any other regions or categories. This could be seen as a challenge that the brand needs to address, potentially by enhancing their distribution channels or marketing efforts outside of Ohio. Their focused improvement in Ohio's Flower category could serve as a strategic model for expansion into other markets, but the absence of rankings in other states highlights the need for a more robust, multi-state strategy.
Competitive Landscape
In the competitive landscape of Ohio's flower category, Ohio Clean Leaf has shown a relatively stable yet slightly improving rank from February to May 2024, moving from 33rd to 30th place. This trend indicates a modest upward trajectory in a highly competitive market. Notably, The Botanist and Matter. have experienced fluctuations in their rankings, with The Botanist dropping out of the top 20 in April and May, while Matter. showed a brief improvement in April before falling again in May. Meanwhile, Firelands Scientific has seen a significant rise, peaking at 23rd in April before a slight decline in May. The consistent presence of Ohio Clean Leaf in the rankings, despite the volatility of its competitors, suggests a steady consumer base and potential for growth. This stability could be leveraged to capture market share from brands like Superflux, which has consistently ranked lower and shown less stability.
Notable Products
In May-2024, the top-performing product for Ohio Clean Leaf was Solo Burger (14.15g) in the Flower category, which saw a significant rise to the first rank with sales of 517 units. Miracle Mints (2.83g) fell to the second rank, despite being the top product in previous months. Miracle Mints (14.15g) held steady in the third position, showing consistency in its performance. Watermelon Cake (2.83g) debuted in the rankings at fourth place, indicating a strong entry. Lemon Royal (2.83g) also made its first appearance in the top five, securing the fifth rank with notable sales figures.
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