Market Insights Snapshot
In the Flower category, Ohio Clean Leaf has shown a significant upward trajectory in its performance in the state of Ohio. Starting in September 2023, the brand was not in the top 20, ranking 33rd. However, despite a slight dip in October and November, where it ranked 34th and 36th respectively, the brand made a remarkable comeback in December, jumping 20 places to rank 16th. This leap in rankings suggests a strong end-of-year performance for Ohio Clean Leaf, indicating a positive trend and potential growth in the state's market.
Ohio Clean Leaf's sales figures in Ohio also reflect this upward trend. While the brand experienced a decrease in sales from September to November 2023, it managed a significant rebound in December, with sales nearly quintupling from the previous month. This dramatic increase indicates a strong consumer response to Ohio Clean Leaf's products in the Flower category during the holiday season. It's worth noting that while the specific sales figures aren't disclosed here, the overall trend suggests a promising future for this brand in the Ohio market.
In the Ohio Flower category, Ohio Clean Leaf has seen a significant increase in rank, moving from 33rd in September 2023 to 16th in December 2023. This upward trend suggests a positive shift in sales, outperforming several competitors. Notably, &Shine experienced a drop in rank from 6th to 18th over the same period, indicating a decrease in sales. Meanwhile, Rythm and Find. have maintained a relatively stable position within the top 20, with Rythm improving slightly from 21st to 14th and Find. dropping slightly from 16th to 15th. Superflux, although not consistently in the top 20, managed to secure the 17th spot in December 2023. The shifting dynamics of this competitive landscape underscore the impressive performance of Ohio Clean Leaf in recent months.
In December 2023, Ohio Clean Leaf's top-performing product was GMO (2.83g), holding the first position with a significant sales figure of 3313 units. Following closely in second place was GMO (14.15g), which had previously held the top spot in November. The third position was claimed by Sticky Buns (14.15g), moving up from its previous fourth position in October. Banana Puddintain (14.15g) and Blackberry Kush (14.15g) rounded out the top five, holding the fourth and fifth positions respectively. This analysis reveals a strong preference for the GMO strain in both 2.83g and 14.15g quantities, while also indicating a steady demand for the Sticky Buns, Banana Puddintain, and Blackberry Kush strains.