Market Insights Snapshot
In the Massachusetts market, Neighborgoods has shown a varied performance across different categories. Their Concentrates category saw a fluctuating ranking, beginning at 47 in July 2023, improving to 33 in August, dropping back to 45 in September, and finally settling at 36 in October. Their sales in this category also reflected this trend, with a peak in August. The Flower category, on the other hand, showed significant improvement, moving from a rank of 33 in July to 20 in September, although it slipped back to 37 in October. The sales in this category peaked in September, corresponding with their best ranking.
The Pre-Roll category for Neighborgoods in Massachusetts had a less favorable performance, with rankings consistently outside the top 50 and a drop to 84 in October. This was mirrored in the sales for this category, which also saw a decline in October. The Vapor Pens category maintained a relatively stable ranking in the 60s throughout the period, with a slight increase in sales in October. Overall, Neighborgoods' performance across categories in Massachusetts has shown both upward and downward trends, with some categories demonstrating potential for growth.
In the Flower category within Massachusetts, Neighborgoods experienced a fluctuating rank over the period of July to October 2023. The brand started at rank 33 in July, improved to 20 in September, but then fell back to 37 in October. This suggests a volatile market position, with sales reflecting a similar trend. In comparison, Kynd Cannabis Company and Strane both showed consistent improvement in ranks and sales over the same period, indicating a stronger upward trend. On the other hand, Smyth Cannabis Co. and Green Gold Group experienced a decline in both ranks and sales, suggesting a downward trend. This analysis indicates that Neighborgoods is facing stiff competition and needs to stabilize its market position to ensure consistent growth.
In October 2023, the top-performing product from Neighborgoods was the 'Orange Safari Shake (7g)' from the Flower category, with a remarkable 1022 units sold. Following closely behind in second place was the 'Bad Dog Popcorn (7g)', also from the Flower category, which dropped from first place in September 2023 to second place in October 2023. The 'Bumpy Ride Pre-Roll (1g)' from the Pre-Roll category secured the third place. The 'Orange Safari Popcorn (7g)', yet another product from the Flower category, maintained its fourth place ranking from the previous month. Rounding out the top five was the 'Berry Gelato Distillate Cartridge (0.5g)' from the Vapor Pens category.