May-2026
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Market Insights Snapshot
Neighborgoods in May 2026 concentrated 91.65% of sales in Flower, up in mix despite a -10.17% month-over-month decline and a -1.70% year-over-year dip, implying category dependence intensified as other lines contracted. Edible dropped -60.94% year over year and -3.25% month over month to a 5.78% share, while Vapor Pens fell -89.26% year over year and -43.28% month over month to 2.45% share; together these declines shifted revenue concentration toward Flower even as total brand sales fell -23.57% year over year and average price rose 44.06%, suggesting price-led dynamics amid volume pressure. The brand held rank 4 in Flower within Ohio, and Pre-Roll’s -89.29% month-over-month change with negligible 0.13% share indicates a strategic deprioritization; the pattern implies Neighborgoods is consolidating around Flower to defend state-category rank while tolerating steep pullbacks in peripheral categories.
With Flower’s 91.65% share anchoring a rank of 4 in Ohio, the -10.17% month-over-month decline alongside a 44.06% brand-wide average price increase implies a move up the price ladder that risks elasticity, especially as Vapor Pens’ -43.28% month-over-month and -89.26% year-over-year declines remove a lower-price, cross-category entry point. Edible’s -60.94% year-over-year contraction and modest -3.25% month-over-month change, combined with Pre-Roll’s -89.29% month-over-month fall to 0.13% share, reduce trial pathways and basket expansion potential; the pattern implies that maintaining Flower rank requires reintroducing a stabilizing secondary category or pack-price architecture to offset price-sensitive volume loss without diluting the 91.65% core.
Competitive Landscape
Neighborgoods sits at rank #4 in OH Flower in May 2026, down 1 spot year over year from #3, and off 1 position from February–March’s peak of #1 to #4, while the 3‑month view slipped from #3 to #4. In contrast, RYTHM climbed from #7 to #2 year over year with sales up 49.2%, and Klutch Cannabis jumped from #16 to #3 on 161.1% YoY sales growth, whereas category leader Riviera Creek holds #1 despite a 10.1% YoY sales decline. With Buckeye Relief sliding from #1 to #5 alongside a 31.3% YoY sales drop, the competitive pressure is concentrated among brands accelerating into the top 3, implying Neighborgoods’ slip from a #1 peak in March 2026 to #4 in May 2026 reflects share being captured by faster‑rising rivals and signals a need to defend against momentum brands in the #2–#3 slots.

Notable Products
Cap J (2.83g) posted the steepest movement in May 2026 with a -37.3% month-over-month decline, sliding to rank 4, while Trop Cherry (2.83g) rose +24.1% to take rank 1. Only one SKU shows a MoM change above +50% or below -50%, so the narrative centers on a sharp rebalancing between these two 2.83g Flower formats. Four of the top ten are 14.15g Flower SKUs, concentrating volume into larger pack sizes despite Trop Cherry’s rank 1 surge and Blue Zushi (2.83g) sitting at rank 7. This pattern implies Neighborgoods is pivoting toward higher-pack-weight dominance even as select 2.83g units swing in rank, signaling merchandising emphasis on value tiers over single-session formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







