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Aug-2024
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Overview
Market Insights Snapshot
Neighborgoods has exhibited varied performance across different categories and states. In Massachusetts, the brand's ranking in the Flower category saw a decline from 50th in June 2024 to 81st in August 2024, indicating a potential challenge in maintaining market share. Conversely, their performance in the Vapor Pens category showed a notable improvement, climbing from 68th in July 2024 to 48th in August 2024. This upward trend in Vapor Pens suggests a growing consumer preference or successful marketing strategies in this product line. However, it is worth noting that Neighborgoods did not make it into the top 30 for Pre-Rolls in August 2024, which could be a concern for their presence in that segment.
In Ohio, Neighborgoods displayed a strong and consistent performance. The brand maintained a top 20 position in the Concentrates category, even achieving a slight improvement from 18th in July 2024 to 15th in August 2024. Their Edible products have been particularly successful, moving from 7th in May 2024 to an impressive 4th rank by August 2024, reflecting a significant increase in consumer demand. Although there was some fluctuation in the Vapor Pens category, with rankings moving between 11th and 23rd over the months, the overall performance remains commendable. This mixed yet generally positive performance across categories highlights Neighborgoods' ability to adapt and thrive in different market segments within Ohio.
Competitive Landscape
In the competitive landscape of the Ohio edibles market, Neighborgoods has shown a notable upward trajectory in recent months. From May to August 2024, Neighborgoods improved its rank from 7th to 4th, indicating a significant boost in market presence and consumer preference. This rise can be attributed to a substantial increase in sales, particularly in August where sales nearly tripled compared to May. In contrast, Smokiez Edibles and Encore Edibles experienced fluctuations in their rankings, with Smokiez Edibles moving from 5th to 4th and back to 5th, and Encore Edibles dropping from 4th to 6th. Meanwhile, Camino and Certified (Certified Cultivators) maintained more stable positions, with Camino holding the top spot initially and then settling at 2nd, and Certified consistently ranking 3rd. This dynamic shift highlights Neighborgoods' growing competitiveness and potential to further climb the ranks in the Ohio edibles market.
Notable Products
In August 2024, Neighborgoods' top-performing product was the Berry Gelato Live Resin Cartridge (0.5g), which climbed from 4th place in July to secure the number 1 spot with sales of $1,995. The Blueberry Blast Live Resin Gummies 20-Pack (110mg) followed closely in 2nd place, while the THC/CBD 1:2 Mellow Melon Live Resin Gummies 20-Pack (100mg THC, 200mg CBD) ranked 3rd. Notably, the Rainbow Sherbet Distillate Cartridge (0.5g) remained steady at 4th place from the previous month. The Cherry Lime Sunshine Live Resin Gummies 20-Pack (100mg) rounded out the top five, marking its debut in the rankings at 5th place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
