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Dec-2024
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Overview
Market Insights Snapshot
In analyzing Neighborgoods' performance across various categories and states, it is evident that the brand has had a mixed trajectory. In the Ohio market, Neighborgoods has shown a strong presence in the Edible category, maintaining a top 10 position from September to December 2024, although they experienced a notable decline from 3rd to 10th place by the end of the year. This suggests an initial strong performance potentially affected by increased competition or seasonal factors. Conversely, in the Vapor Pens category within Massachusetts, Neighborgoods did not make it into the top 30, indicating a potential area for growth or a need for strategic reevaluation.
In Ohio, their Flower category saw relatively stable rankings, hovering around the mid-teens, suggesting consistency in their market share despite fluctuations in sales figures. Interestingly, the Vapor Pens category in Ohio saw a significant drop in ranking from 11th in November to 29th in December. This decline could be attributed to either a drop in demand or increased competition within the state. Such performance insights highlight the brand's varying success across categories and geographic markets, pointing to potential strategic adjustments needed to bolster their position in less successful areas.
Competitive Landscape
In the competitive landscape of the Flower category in Ohio, Neighborgoods has experienced fluctuating rankings over the last few months, indicating a dynamic market presence. In September 2024, Neighborgoods was ranked 12th, but saw a slight drop to 14th in October, before slipping further to 16th in November. However, by December, the brand improved its position to 13th. This performance is notable when compared to competitors such as Good Green, which maintained a relatively stable position, peaking at 7th in October and ending the year at 11th. Meanwhile, Eden's Trees demonstrated a downward trend, starting at 4th in September and dropping to 12th by December, which could indicate an opportunity for Neighborgoods to capture market share. Additionally, Classix experienced significant rank volatility, falling out of the top 20 in October but recovering to 14th by December. This competitive environment suggests that while Neighborgoods faces strong competition, its ability to rebound in rankings towards the end of the year could be leveraged to enhance its market strategy and sales performance.
Notable Products
In December 2024, Blue Zushi (2.83g) maintained its position as the top-performing product for Neighborgoods, holding the number one rank with sales of 13,336 units. Black Amber (2.83g) rose to the second position, improving from third place in November, with sales increasing to 5,203 units. Baby Yo Duh (2.83g) experienced a slight decline, moving from second to third place, with a notable drop in sales compared to the previous month. The THC/CBN 1:1 Berries & Dream Live Resin Gummies 20-Pack emerged as a new entry, securing the fourth rank. Apple Abyss Live Resin Gummies 20-Pack also debuted in the rankings at fifth place, highlighting a growing interest in edible products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
