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Jul-2025
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Overview
Market Insights Snapshot
Classix has demonstrated notable performance in the Colorado Flower category, showing a positive upward trend. From April to July 2025, the brand improved its ranking from 7th to 4th, with sales peaking in July at over $832,000. This consistent rise in rank and sales volume suggests a strong foothold in the Colorado Flower market. However, in the Pre-Roll category, Classix experienced a decline, falling out of the top 30 by July, which indicates a potential area for improvement or strategic reevaluation. In New Jersey, the Flower category saw a significant drop from 19th in April to 55th by July, highlighting challenges in maintaining market presence in this region.
In Illinois, Classix's performance in the Vapor Pens category remained stable, maintaining the 43rd position from June to July after a brief dip in May. This suggests a steady demand for their vapor products in this state. Meanwhile, the brand's Pre-Roll category in Illinois did not make it into the top 30, indicating potential challenges or competitive pressures in this segment. In Ohio, Classix has consistently hovered around the mid-30s ranking in the Flower category, which may point to a stable, albeit modest, market share. The brand's entry into the Maryland market with Vapor Pens in May, ranking 43rd, suggests initial traction that could be built upon with strategic efforts.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Classix has shown a notable upward trend in its market position, moving from 7th place in April 2025 to 4th place by July 2025. This improvement in rank highlights Classix's growing appeal and market penetration, despite the strong presence of competitors like Good Chemistry Nurseries, which consistently held the top two positions during this period. Meanwhile, Triple Seven (777) maintained a steady 3rd place rank, indicating a robust market hold. Classix's rise is particularly impressive given the competitive pressure from established brands such as Green Dot Labs, which experienced a slight drop from 4th to 5th place in July. This positive trajectory for Classix suggests a successful strategy in capturing consumer interest and increasing sales, positioning them as a formidable player in the Colorado Flower market.
Notable Products
In July 2025, Lemon Stellar (14g) from Classix emerged as the top-performing product, climbing from fifth position in June to first place with sales reaching 3,111 units. Modified Grapes Pre-Roll (0.5g) maintained a strong presence, securing the second rank after leading in June. Jungle Tartz (14g) made an impressive debut at third place, while Delicata Cookies Pre-Roll (0.5g) and Watermelon Rush (14g) followed closely, ranking fourth and fifth respectively. Notably, Lemon Stellar's ascent to the top spot marks a significant shift in consumer preference from previous months. These changes indicate a dynamic market with Flower products gaining prominence in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
