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Aug-2024
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Overview
Market Insights Snapshot
Classix has shown varied performance across different states and categories, with notable movements in rankings. In Arizona, the brand's Flower category saw a positive trend, improving from 21st in May to 12th in July before slightly dropping to 13th in August. This indicates a strong presence in the market, despite some fluctuations. However, the Vapor Pens category in Arizona showed a more stable but less impressive performance, only breaking into the top 30 in August, indicating potential room for growth. Meanwhile, in Colorado, Classix maintained a consistent 4th place in the Flower category from May to August, showcasing its strong foothold in this segment. The Pre-Roll category, however, saw a decline, dropping out of the top 30 by August, which could be a concern for the brand's strategy in this state.
In Illinois, Classix experienced a downward trend in the Flower category, starting at 33rd in May and remaining outside the top 30 by August. This suggests a need for strategic adjustments to regain market share. On the other hand, the Pre-Roll category showed improvement, moving from 37th in May to 27th in August, indicating potential growth opportunities. The Vapor Pens category in Illinois remained relatively stable, though it did see a slight dip in August. In Ohio, Classix's Flower category showed significant improvement, peaking at 14th in July before dropping to 25th in August, suggesting a competitive but volatile market. The Vapor Pens category in Ohio also showed inconsistency, with rankings missing in July, highlighting areas where Classix could focus on strengthening its market presence.
Competitive Landscape
In the competitive landscape of the Colorado flower category, Classix has consistently maintained its 4th rank from May to August 2024, showcasing stable performance amidst a dynamic market. Notably, Seed & Strain Cannabis Co. has been the market leader, holding the 1st position until August when it dropped to 2nd place, indicating a potential shift in consumer preferences. Meanwhile, Triple Seven has consistently outperformed Classix, securing the 3rd rank throughout the same period, which suggests a strong brand loyalty or superior product offering. On the other hand, Green Tree Medicinals (CO) has shown significant improvement, climbing from the 20th rank in May to the 6th rank in August, reflecting a successful strategy or product launch. Despite these competitive pressures, Classix's steady rank and increasing sales figures indicate robust brand strength and customer retention. For a deeper dive into these trends and their implications, advanced data analytics can provide valuable insights.
Notable Products
In August 2024, the top-performing product for Classix was Cross of the Titans Pre-Roll (1g) in the Pre-Roll category, which jumped from being unranked in the previous months to the number one spot with sales of 8083 units. Jack Apple (14g) in the Flower category held steady at the second position, maintaining its strong performance from July 2024. Violet Vixen Pre-Roll (1g) entered the rankings at the third position, showcasing notable sales. Sour Tangie (5.66g) in the Flower category secured the fourth spot, while Super Lemon Haze Distillate Disposable (1g) in Vapor Pens rounded out the top five. The rankings indicate a strong preference for Pre-Roll and Flower products, with noticeable upward movement for Cross of the Titans Pre-Roll (1g) and consistent performance for Jack Apple (14g).
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
