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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Classix concentrated 61.46% of August 2026 sales in Vapor Pens, where year-over-year fell 26.01% and month-over-month declined 11.75%, while Pre-Roll expanded to 21.26% share with a 79.36% MoM jump despite a 34.62% YoY drop. Flower contracted to 17.07% share with a 97.10% YoY decline and a 52.40% MoM decline, and Concentrates shrank to 0.20% share with a 92.94% YoY decline and an 87.28% MoM decline. With Vapor Pens at rank 46 in Maryland and overall brand sales down 85.85% YoY alongside a 47.05% YoY average price decrease, the pattern implies a pivot away from legacy Flower toward a narrower, price-pressured Vapor Pens core with opportunistic Pre-Roll recovery.
The mix shift implies repositioning risk: reliance on Vapor Pens at 61.46% share and a low rank of 46 in Maryland constrains visibility, while the 79.36% MoM surge in Pre-Roll against a 34.62% YoY decline indicates promotional elasticity rather than sustained penetration. Given Flower’s 97.10% YoY collapse and Concentrates’ 92.94% YoY decline, August 2026 signals that Classix must either deepen differentiation within Vapor Pens despite an 11.75% MoM contraction and 26.01% YoY decline, or formalize Pre-Roll as a secondary value-led entry point aligned with the 47.05% YoY price compression.
Competitive Landscape
Classix sits at rank #63 in IL Vapor Pens in August 2026, down 14 positions year over year from #49 and slipping 13 spots from #50 three months ago, while still far below its peak at #27 in December 2024; meanwhile, &Shine held steady at #1 year over year with a 12.3% sales increase and Fernway vaulted from #47 to #3 with a 2,029.0% YoY sales surge, indicating that Classix’s downward rank trajectory is less about overall category contraction and more about losing relative momentum to faster-rising incumbents and entrants.
Notable Products
Wonder Pie Pre-Roll (1g) posted the steepest shift in August 2026 with a -89.9% month-over-month drop and fell to rank 8, while Dreamsicle (3.5g) slid -47.7% to rank 2. In contrast, Gelato Distillate Disposable (1g) climbed +44.9% yet held at rank 4, and OG Kush Distillate Disposable (1g) rose +34.0% at rank 5. With six of the top ten in Vapor Pens and the leading SKU Scout's Honor Pre-Roll (1g) at rank 1, the mix skews toward inhalables bifurcated between a stable pre-roll flagship and volatile pen SKUs, implying Classix is leaning into pens for growth while pre-rolls concentrate risk at the extremes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
