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Oct-2025
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Overview
Market Insights Snapshot
Classix has shown varied performance across states and product categories in recent months. In Colorado, the brand's Flower category experienced a noticeable decline, dropping from 6th place in July 2025 to 11th in October 2025, with a corresponding decrease in sales. Conversely, the Pre-Roll category in Colorado has shown slight improvement, climbing from 47th to 42nd place in the same period, though it remains outside the top 30. Meanwhile, in Illinois, Classix's Vapor Pens maintained a stable presence, hovering around the mid-40s in ranking, but the brand's Flower category failed to break into the top 30, indicating room for growth in this competitive market.
In New Jersey, Classix's Flower category had a resurgence in October 2025, moving back to the 60th position after a dip in prior months, suggesting some regained momentum in this segment. However, the Pre-Roll category in New Jersey, ranked 53rd in July, did not appear in the top 30 in subsequent months, highlighting a potential challenge in this category. In Ohio, the Flower category rankings fluctuated, peaking at 35th in September before falling back to 47th in October, which might suggest volatility or changing consumer preferences in this market. Overall, while Classix has maintained a presence in several key states, there are clear opportunities for strengthening its market position, especially in categories and states where it currently ranks outside the top 30.
Competitive Landscape
In the competitive landscape of the Colorado flower category, Classix has experienced notable fluctuations in its market position from July to October 2025. Initially ranked 6th in July, Classix climbed to 5th in August, showcasing a strong competitive edge. However, by October, it slipped to 11th, indicating a significant challenge in maintaining its earlier momentum. This decline in rank corresponds with a decrease in sales, from a peak in July to a lower figure in October. Meanwhile, LIT (CO), a close competitor, maintained a relatively stable position, ranking 5th in July and 10th in October, with sales figures consistently close to those of Classix. Another competitor, 710 Labs, showed a recovery in October, moving from 18th in September to 12th, potentially drawing market share away from Classix. These dynamics highlight the competitive pressures Classix faces in sustaining its market position amidst shifting consumer preferences and aggressive competitors in the Colorado flower market.
Notable Products
In October 2025, the top-performing product for Classix was Secret Formula Pre-Roll (0.5g) in the Pre-Roll category, achieving the number one rank with sales of 3,370 units. Honey Hiker Pre-Roll (0.5g), also in the Pre-Roll category, followed closely in second place. Jungle Tartz (14g) in the Flower category secured the third position, showing a slight decline from its second place in August. Lemon Stellar (14g), which consistently held the top spot from July to September, dropped to fourth place. Watermelon Rush (14g) maintained a consistent presence in the rankings, holding the fifth position, similar to its performance in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
