Market Insights Snapshot
Classix has been showing an impressive performance in the cannabis market across various states. In Arizona, the brand's flower category has seen a steady rise in rankings, moving from 92nd place in July 2023 to 56th by October 2023. This upward trend indicates a growing preference for Classix's flower products in the state. However, the brand's pre-roll category in Arizona only broke into the top 20 in August 2023 and no further ranking data is available, which suggests room for improvement in this category.
In Colorado, Classix has maintained a strong presence in the top 10 rankings for both flower and pre-roll categories. The brand's pre-roll products, in particular, have climbed the ranks from 9th in July to 4th by October 2023. However, the vapor pens category has consistently remained outside the top 20, indicating that this product line may not be as popular in Colorado. In Illinois, Classix's flower and pre-roll categories have remained stable in the top 40, with pre-rolls making a significant leap from 34th to 16th place between July and September 2023.
In the Flower category within Colorado, Classix has maintained a consistent presence in the top 10 brands, with a slight fluctuation in rank from 9th to 8th place between July and October 2023. Despite this, Classix has seen a significant increase in sales, indicating a strong market performance. However, competition is fierce. Green Dot Labs has consistently ranked higher than Classix, but has seen a decrease in sales over the same period. LoCol Love (TWG Limited) has been steadily climbing the ranks and increasing sales, becoming a potential threat. Triple Seven, despite not being in the top 20 in July, made a dramatic leap to 7th place by October, surpassing Classix. Lastly, Onyx Label has consistently outperformed Classix in both rank and sales, solidifying its position as a major competitor.
In October 2023, the top-performing product from Classix was the Sativa Pre-Roll (0.5g), maintaining its first place ranking from previous months with sales reaching 30,407 units. The Indica Pre-Roll (0.5g) climbed back to the second position with significant sales growth, after slipping to third place in September. The Hybrid Pre-Roll (0.5g), despite a slight drop in ranking to third place, showed consistent growth with sales increasing to 24,232 units. The Sativa Pre-Roll (1g) remained steady at fourth place, while the Hybrid Pre-Roll (1g) continued to hold the fifth position. These rankings reflect a stable market preference for pre-rolled products from Classix.