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Mar-2025
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Overview
Market Insights Snapshot
Classix has demonstrated varied performance across different states and product categories, with notable shifts in rankings and sales. In Colorado, the brand maintained a strong presence in the Flower category, consistently holding the 4th position from December 2024 through March 2025. However, their performance in the Pre-Roll category showed some volatility, dropping to 31st place in January before bouncing back to 25th in February and March. Interestingly, Classix did not appear in the top 30 for Vapor Pens after December 2024, which might suggest a need for strategic adjustments in this segment. In contrast, in New Jersey, Classix's Flower category showed impressive growth, climbing from 26th place in December 2024 to 13th by March 2025, indicating a strengthening market position.
In Illinois, Classix's performance in the Vapor Pens category experienced a downward trend, with rankings slipping from 29th in December 2024 to 41st by March 2025. This decline could be a concern for the brand as it suggests a loss of competitive edge in this category. Meanwhile, in Ohio, Classix's Flower category rankings fluctuated, with a notable drop from 14th in December 2024 to 32nd in January 2025, before rebounding to 17th in February. This pattern of fluctuation highlights the competitive nature of the Ohio market. Additionally, Classix's absence from the top 30 in the Pre-Roll category in Illinois until March 2025, where they debuted at 41st, suggests potential growth opportunities if strategic efforts are made to enhance their market presence in this segment.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Classix has demonstrated significant upward mobility in rank from December 2024 to March 2025. Starting outside the top 20 in December, Classix made a notable leap to 18th in January, dipped slightly to 21st in February, and surged to 13th by March. This trajectory indicates a strong growth trend, particularly when compared to competitors like Verano, which consistently improved its rank from 14th to 11th over the same period. Meanwhile, Kind Tree Cannabis experienced a decline from 10th to 15th, and Seed & Strain Cannabis Co. saw a drop from 7th to 12th. Classix's sales growth, particularly the significant increase in March, suggests a successful strategy in capturing market share, positioning it as a rising contender in the New Jersey Flower market.
Notable Products
In March 2025, Dreamsicle (3.5g) maintained its top position among Classix products, achieving the highest sales figure of 9,150 units. Blue Gelato (3.5g) closely followed, securing the second spot after a consistent performance in previous months. Wonder Pie Pre-Roll (1g) showed a significant rise, climbing to third place from its previous fifth position in February. Strawpicana (14g) re-entered the rankings in fourth place, while Watermelon Rush (14g) slipped to fifth. These shifts reflect a dynamic change in consumer preferences, with pre-rolls gaining popularity over larger flower packages.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
