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Jul-2025
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Overview
Market Insights Snapshot
Olala's performance in the California beverage category has shown a notable upward trend in recent months. After not ranking in the top 30 for April and May 2025, Olala made a significant breakthrough in June, securing the 23rd position and further improving to the 20th spot by July 2025. This upward movement highlights Olala's growing presence and competitiveness in the California beverage market. It's worth noting that the brand's sales saw a slight decline between June and July, indicating room for further growth and market penetration.
While Olala's recent achievements in California are noteworthy, the absence of rankings in other states or provinces suggests that the brand has yet to establish a significant foothold outside this region. This lack of presence in other markets could either be a strategic focus on California or a potential area for expansion. The data indicates that Olala's efforts in the California beverage category are starting to pay off, but the brand might need to consider diversifying its geographical reach to maintain and enhance its growth trajectory.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, Olala has experienced notable fluctuations in its ranking and sales performance over recent months. In July 2025, Olala managed to climb to the 20th position, a significant improvement from its absence in the top 20 in April and May. This upward trend in rank aligns with a slight increase in sales from June to July, suggesting a positive reception of its offerings. However, Olala faces stiff competition from brands like High Power, which consistently maintained a top 20 position, ranking 19th in July with higher sales figures. Meanwhile, Voila! also demonstrated a strong performance, moving up to 18th place in July, indicating a competitive edge in capturing consumer interest. The dynamic shifts in rankings highlight the competitive pressures Olala faces, emphasizing the need for strategic marketing and product differentiation to sustain its upward trajectory in the California market.
Notable Products
In July 2025, Mango Soda (100mg) emerged as the top-performing product for Olala, climbing to the number one rank with sales reaching 310.0 units. Guava Soda (100mg) followed closely behind, securing the second spot, improving from its fifth place in June. Root Beer Soda (100mg), which previously held the top rank in April and June, dropped to third place. Orange Cream Infused Soda (100mg) saw a decline, moving from second in June to fourth in July. Notably, Blue Raspberry Infused Soda (100mg) made its debut in the top five, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
