Olala

Olala is a distinguished brand in the cannabis industry, known for its handcrafted, high-quality, cannabis-infused beverages and sodas made from all-natural ingredients. Originated in Hawaii and gaining popularity in Washington, the brand has expanded to California and has collaborated with global cannabis brands to craft unique strains, including the award-winning Ooh La La hybrid. Starting as a small venture, Olala, under the leadership of beverage executive Doug Berchtold, has successfully established itself in the market and won the 2017 Dope Cup with its Olala Orange Cream Soda.
Trend
Decline
Oct-2023 Sales
<$50K
Product Count
13
Updated
12/6/2023
Markets
Olala Historical Sales by Category

Market Insights Snapshot

In the Beverage category, the cannabis brand Olala has shown some interesting trends across different states. In California, Olala's ranking has slightly decreased from 31st to 30th place between July and October 2023. This indicates that the brand did not make it to the top 20 brands in the state for these months. Although it might seem like a negative trend, it's important to remember that the California market is highly competitive. The sales in California have also seen a general decline over the same period, with a slight increase in September.

On the other hand, in Washington, Olala has maintained a more stable position in the rankings, consistently staying within the top 20 brands from July to October 2023. This is a positive sign, showing that the brand has a solid presence in the Washington market. Sales in Washington, however, have shown some fluctuation over the months, with a significant decrease in August and September, followed by a recovery in October. This could be due to a variety of factors, which could be interesting to explore further.

Oct-2023 Rank
Beverage
30
19

Competitive Landscape

In the California beverage category, Olala has been facing stiff competition from brands like Dixie Elixirs, Cookies, Proof, and Pamos. Over the period from July to October 2023, Olala's rank fluctuated slightly but remained outside the top 20, indicating a need for increased market penetration. In terms of sales, Olala experienced a downward trend, suggesting a potential loss of market share. Notably, Pamos consistently ranked higher and achieved significantly higher sales than Olala during this period, highlighting it as a key competitor. On the other hand, Proof showed a significant drop in sales over the same period, indicating a potential opportunity for Olala to capture a larger share of the market.

Olala market ranking for CA Beverage

Notable Products

In October 2023, the top-performing product from Olala was the Orange Cream Infused Soda (100mg), maintaining its top position from previous months with a sales figure of 172 units. The Blue Raspberry Infused Soda (100mg) climbed the ranks to secure the second position, showing a significant improvement from its fourth position in August. The "CBD:THC 1:1 Orange Cream Soda (100mg CBD, 100mg THC)" made a comeback in the rankings, securing the third position after not being ranked in the previous two months. The Guava Soda (100mg) slipped to the fourth position from its previous third position in August, whereas the Mango Soda (100mg) dropped to the fifth position after being the second-best seller in September.

Product Rank
Category
Jul-2023
Aug-2023
Sep-2023
Oct-2023
Orange Cream Infused Soda (100mg)
Beverage
4
1
1
1
Blue Raspberry Infused Soda (100mg)
Beverage
>5
4
3
2
CBD:THC 1:1 Orange Cream Soda (100mg CBD, 100mg THC)
Beverage
2
>5
>5
3
Guava Soda (100mg)
Beverage
5
3
5
4
Mango Soda (100mg)
Beverage
>5
>5
2
5
View product & sales data

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