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Aug-2025
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Overview
Market Insights Snapshot
Olala has shown a notable upward trend in the Beverage category within the state of California. Starting in June 2025, Olala was ranked 23rd, and by August 2025, it had improved its position to 18th. This steady climb indicates a growing consumer preference and acceptance of Olala's products in this category. The absence of a ranking in May suggests that Olala was outside the top 30 brands, marking a significant improvement in subsequent months. This movement may suggest strategic changes or successful marketing efforts that have positively impacted their visibility and sales in California.
Despite the positive trajectory in California, Olala's performance in other states or provinces has not been highlighted, possibly indicating a more concentrated market presence or challenges in expanding their footprint beyond this region. The sales figures in California reflect a fluctuating yet upward trend, with a noteworthy increase from June to August 2025. While these shifts are promising, the lack of data from other regions could imply either a strategic focus on California or potential hurdles in achieving similar success elsewhere. Understanding the factors contributing to their success in California could provide insights into potential expansion strategies for Olala in other markets.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, Olala has shown a promising upward trajectory in recent months. Despite not ranking in the top 20 in May 2025, Olala climbed to 23rd in June, 20th in July, and further improved to 18th by August. This positive trend contrasts with competitors like CQ (Cannabis Quencher), which saw a decline from 14th in May to 16th in August, and Kan+Ade, which maintained a stable yet lower position, consistently ranking around 17th. Meanwhile, Voila! and Artet have also shown fluctuations, with Voila! improving from 23rd to 19th and Artet entering the top 20 in July and maintaining its position in August. Olala's sales growth, particularly the significant jump in August, suggests a strengthening market presence, positioning it as a rising contender in the California beverage category.
Notable Products
In August 2025, Olala's Orange Cream Infused Soda (100mg) reclaimed the top spot in the rankings, with sales reaching 480 units, marking a significant rebound from its fifth place in July. Mango Soda (100mg THC, 12oz) maintained its strong performance, holding steady in second place for the second consecutive month. Root Beer Soda (100mg) experienced a slight drop, moving from second to third place compared to June. Guava Soda (100mg THC, 12oz) saw a decline, slipping from first place in July to fourth in August. Blue Raspberry Infused Soda (100mg THC, 12oz) remained consistent, holding the fifth position for two consecutive months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
