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Dec-2025
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Overview
Market Insights Snapshot
Voila! has shown a dynamic performance across different categories and states, with notable fluctuations in its rankings. In the California market, Voila! made a significant entry into the Beverage category rankings in November 2025, securing the 16th position. However, by December, the brand experienced a slight decline, moving to the 18th spot. This movement indicates a competitive landscape in the California beverage sector, where maintaining a top position requires strategic agility. The absence of Voila! from the top 30 in earlier months suggests that the brand either launched recently or made strategic changes that propelled its rise in November.
While Voila! has made its mark in the California beverage category, the brand's performance in other states and categories remains under the radar, as it did not appear in the top 30 rankings for those areas. This absence highlights potential areas for growth or strategic focus for the brand as it seeks to expand its footprint. The California market's competitive nature, coupled with Voila!'s recent entry into the rankings, could serve as a valuable learning ground for the brand to refine its approach before targeting other regions. The data suggests that while Voila! is making strides in certain areas, there is still ample opportunity for growth and expansion across different markets and categories.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, Voila! has shown a notable presence, particularly in the last quarter of 2025. In November 2025, Voila! achieved a commendable rank of 16th, indicating a strong market position. However, by December 2025, Voila! experienced a slight decline, dropping to 18th place. This shift in rank can be attributed to the competitive pressure from brands like Kikoko, which improved its position from 20th in November to 15th in December, and Sip Elixirs, which saw a significant drop from 10th in October to 16th in December, aligning closely with Voila!'s performance. Meanwhile, Cannalean entered the top 20 in November, ranking 21st, and maintained a close competition by December. Despite these fluctuations, Voila! managed to maintain a competitive sales volume, although slightly lower than its November peak, indicating resilience amidst a dynamic market environment.
Notable Products
In December 2025, Voila!'s top-performing product was the CBD/THC 1:2 Peach Pear Sparking Water, maintaining its number one rank from November with sales figures reaching 980. The Pineapple Strawberry variant held steady in the second position, reflecting consistent consumer preference. The Cucumber Mint Sparking Water climbed to third place, improving from fourth in November, suggesting an upward trend in popularity. The Watermelon Sparking Water made a notable entry into the rankings, securing the fourth spot, while the Lime Sparking Water dropped to fifth from third in the previous month. These shifts highlight dynamic consumer preferences within Voila!'s beverage category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
