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Aug-2025
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Overview
Market Insights Snapshot
Voila! has shown a promising upward trajectory in the beverage category within California. Starting from a ranking of 23 in May 2025, the brand climbed to the 18th position by July before slightly dropping to 19th in August. This movement indicates a strong performance and growing consumer interest, even if there was a minor setback in the last month. The consistent improvement in rankings over the months suggests that Voila! is steadily capturing market share in the competitive California beverage segment.
However, Voila!'s presence outside of California is not as prominent, as the brand did not appear in the top 30 rankings in other states or provinces for the beverage category during these months. This absence could signal either a strategic focus on the California market or challenges in scaling their operations and brand recognition beyond state lines. The lack of ranking in other regions might be a point of concern or an opportunity for Voila! to expand its footprint and diversify its market presence in the future.
Competitive Landscape
In the competitive landscape of the California beverage category, Voila! has shown a promising upward trajectory in recent months. Starting from a rank of 23 in May 2025, Voila! improved its position to 21 in June, 18 in July, and maintained a strong presence at 19 in August. This positive trend in ranking is indicative of a steady increase in sales, contrasting with competitors like Olala, which only entered the top 20 in July, and Artet, which appeared in the top 20 in July and August. Meanwhile, Kan+Ade consistently held a higher rank, though its sales showed fluctuations, and High Power experienced a decline, dropping out of the top 20 by August. Voila!'s ability to climb the ranks amidst such competition highlights its growing market presence and potential for continued success in the California beverage market.
Notable Products
In August 2025, Voila!'s top-performing product was the CBD/THC 1:2 Watermelon Sparking Water, maintaining its number one rank from July with sales reaching 799 units. The CBD/THC 1:2 Peach Pear Sparking Water climbed to the second position, showing a steady increase in popularity from its third-place position in July. The CBD/THC 1:2 Lime Sparking Water secured the third spot, reflecting a slight improvement from its fourth-place ranking the previous month. The CBD/THC 1:2 Pineapple Strawberry Sparking Water re-entered the rankings in fourth place after being unranked in July, while the CBD/THC 1:2 Cucumber Mint Sparking Water dropped to fifth position from second in July. Overall, the beverage category showed dynamic shifts, with notable performances from the flavored sparkling waters.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
