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Oct-2025
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Overview
Market Insights Snapshot
Voila! has shown a consistent presence in the California beverage category, maintaining its rank at 19th place throughout July and August 2025. However, it did not appear in the top 30 rankings for September and October, suggesting a potential decline or increased competition in the market. Despite this, the brand experienced a growth in sales from July to August, which indicates a positive reception during those months. The absence in the top 30 for the subsequent months could be a point of concern, hinting at the need for strategic adjustments to regain its standing.
The performance of Voila! in other states or categories is not detailed here, but the data from California provides a snapshot of its fluctuating market presence. The consistent ranking in the early months shows that Voila! had a stable position, but the drop-off in September and October highlights the volatility of the beverage category. This could be reflective of broader market trends or shifts in consumer preferences. For those interested in understanding the complete performance landscape of Voila!, further exploration into other regions and categories would be necessary.
Competitive Landscape
In the competitive landscape of the California beverage category, Voila! has shown a promising upward trend in terms of rank and sales. As of July and August 2025, Voila! maintained a steady rank of 19th, indicating a consistent presence in the top 20 brands. This stability is noteworthy, especially when compared to competitors like Cannalean, which was ranked 21st in July 2025 but did not maintain a top 20 position in subsequent months. Similarly, Artet consistently held the 22nd position from July to September 2025, before also dropping out of the top 20 by October. Voila!'s ability to sustain its rank while others fluctuated or dropped off highlights its competitive edge and potential for continued growth in the California market.
Notable Products
In October 2025, the top-performing product for Voila! was the CBD/THC 1:1 Pineapple Strawberry Sparkling Water (10mg CBD, 10mg THC, 355ml), maintaining its first-place ranking from September with notable sales of 602 units. The CBD/THC 1:2 Cucumber Mint Sparking Water (5mg CBD, 10mg THC) held steady in second place, while the CBD/THC 1:2 Peach Pear Sparking Water (5mg CBD, 10mg THC) consistently ranked third over the past four months. The CBD/THC 1:2 Pineapple Strawberry Sparking Water (5mg CBD, 10mg THC) saw a drop in ranking from first in August to fourth in October. Lastly, the CBD/THC 1:2 Lime Sparking Water (5mg CBD, 10mg THC) experienced a consistent decline, ending in fifth place in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
