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Jan-2025
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Overview
Market Insights Snapshot
Voila! has shown a steady presence in the Beverage category within Ontario, despite facing challenges in maintaining a top-tier ranking. Over the past few months, Voila! has consistently hovered around the top 30, with its rank improving from 32 in October 2024 to breaking into the top 30 by January 2025. This upward movement suggests a positive trend, indicating a potential increase in consumer preference or effective market strategies. However, the brand's rankings fluctuating around the 30th position also highlight the competitive nature of the Beverage category in this region, suggesting room for improvement to solidify its standing.
Despite not always being in the top 30, Voila! has managed to sustain a stable sales performance in Ontario. The sales figures show a slight increase from November to January, with January 2025 sales reaching $11,719, which is a notable recovery from the dip observed in December. This indicates a resilience in their sales strategy and possibly an effective response to the competitive pressures in the market. The brand's ability to rebound and improve its ranking by January is a testament to its potential for growth in the coming months, although it remains essential for Voila! to further analyze market dynamics to enhance its competitive edge.
Competitive Landscape
In the Ontario beverage category, Voila! has shown a fluctuating but generally stable performance in the rankings from October 2024 to January 2025. Voila! started at rank 32 in October 2024 and improved slightly to rank 30 by January 2025. This improvement is notable considering the competitive landscape. For instance, AMBR consistently ranked higher, maintaining a position in the high 20s, while Sense & Purpose Beverages experienced a decline, dropping to rank 31 in January 2025. Meanwhile, Aspire entered the rankings in December 2024 at rank 32 and improved to rank 27 by January 2025, indicating a strong upward trajectory. Voila!'s sales figures have remained relatively stable, which suggests a loyal customer base despite the competitive pressures from both established and emerging brands in the market. This stability in sales and slight improvement in rank could be leveraged by Voila! to further enhance its market presence in Ontario's beverage category.
Notable Products
In January 2025, the top-performing product from Voila! was the CBD:THC 1:1 Watermelon Cannabis Infused Sparkling Water, which maintained its first-place ranking from November 2024 and recorded sales of 599 units. The CBD/THC 1:1 Pineapple Strawberry Sparkling Water, previously ranked first in December 2024, fell to second place with a notable decrease in sales. The CBD/THC 1:1 Cucumber Mint Sparkling Water held steady in third place, showing a significant increase in sales compared to the previous month. The CBD/THC 1:2 Cucumber Mint Sparkling Water consistently ranked fourth, though its sales figures showed a decline. Lastly, the CBD/THC 1:2 Watermelon Sparkling Water remained in fifth place, with minimal fluctuations in its sales numbers over the past few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
