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Nov-2025
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Overview
Market Insights Snapshot
Voila!'s performance in the California market, particularly within the beverage category, has shown notable fluctuations over the recent months. After securing the 19th position in August 2025, Voila! experienced a temporary absence from the top 30 rankings in September and October, which could be seen as a setback. However, the brand made a commendable comeback in November, rising to the 16th position. This resurgence suggests a positive reception of their products or potentially successful marketing strategies that helped regain their footing in the competitive landscape of California's cannabis beverages.
While the absence of rankings in September and October might raise concerns about Voila!'s consistency, the brand's ability to re-enter the top 30 and improve its position by November indicates resilience and adaptability. The sales figures reflect this upward trajectory, with a notable increase from August to November. This trend could imply a strategic adjustment in their offerings or consumer engagement efforts, leading to a stronger market presence. However, without data from other states or categories, it's challenging to determine whether this pattern is mirrored elsewhere or if California represents a unique market behavior for Voila!.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, Voila! has demonstrated a notable resurgence in recent months. After not ranking in the top 20 in September and October 2025, Voila! made a comeback in November, securing the 16th position. This upward movement is significant as it suggests a positive shift in consumer preference or effective marketing strategies. In contrast, CQ (Cannabis Quencher) maintained a steady presence, slightly improving from 15th to 14th place in November. Meanwhile, Kan+Ade also showed improvement, moving from 17th to 15th place. Casa Flor entered the rankings in October at 18th and maintained this position in November. On the other hand, 5G (530 Grower) experienced fluctuations, dropping to 21st in October before recovering to 17th in November. These dynamics highlight a competitive environment where Voila!'s recent gains could indicate a strategic advantage or a growing brand appeal among consumers.
Notable Products
In November 2025, the top-performing product for Voila! was the CBD/THC 1:2 Peach Pear Sparking Water from the Beverage category, climbing from a consistent rank of 3 in previous months to secure the top spot with a significant sales figure of 1128 units. The CBD/THC 1:2 Pineapple Strawberry Sparking Water also showed impressive performance, moving up from 4th place in October to 2nd place in November. The Lime Sparking Water variant rose to 3rd place, continuing its upward trend from 5th place in October. The Cucumber Mint Sparking Water dropped slightly to 4th place, after being 2nd in the previous months. Meanwhile, the Watermelon Sparking Water re-entered the rankings at 5th place, showing a resurgence with 412 units sold.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
