.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Voila! saw a notable presence in the beverage category in Ontario at the start of 2025, securing the 30th position in January. However, its absence from the rankings in February, March, and April suggests a decline in performance, as it did not maintain its place among the top 30 brands. This drop may indicate increased competition or a shift in consumer preferences within the province. Despite this, the brand's entry into the top 30 in January highlights its potential to capture market interest, even if only briefly.
While Voila! did not sustain a ranking in the subsequent months, the initial sales figures in January suggest there was a tangible interest in their offerings. The absence from the rankings in later months could signal an opportunity for the brand to reassess its strategies and explore ways to regain momentum. This pattern of performance underscores the dynamic nature of the cannabis beverage market in Ontario, where brands must continuously adapt to consumer trends and competitive pressures to stay relevant.
Competitive Landscape
In the competitive landscape of the beverage category in Ontario, Voila! has faced significant challenges in maintaining its rank and sales. As of January 2025, Voila! was ranked 30th, indicating a struggle to gain a foothold in the top tier of the market. In contrast, competitors such as Aspire and AMBR have consistently outperformed Voila!, with Aspire securing the 27th position and AMBR maintaining the 28th position in January and February 2025. Notably, Ace Valley re-entered the rankings in March 2025, further intensifying competition. The absence of Voila! from the rankings in subsequent months suggests a decline in market presence, highlighting the need for strategic initiatives to enhance brand visibility and sales performance in this competitive market.
Notable Products
In April 2025, Voila!'s top-performing product was the CBD/THC 1:1 Pineapple Strawberry Sparkling Water, which climbed to the first position with sales of 278 units. Maintaining its strong performance, the CBD:THC 1:1 Watermelon Cannabis Infused Sparkling Water held steady in second place, despite a slight decrease in sales from previous months. The CBD/THC 1:1 Cucumber Mint Sparkling Water slipped to third place from its previous top position in March, indicating a significant drop in sales. The CBD/THC 1:2 Watermelon Sparking Water remained in fourth place, showing consistent performance. Meanwhile, the CBD/THC 1:2 Lime Sparking Water retained its fifth-place ranking, demonstrating stable but modest sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
