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Sep-2025
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Overview
Market Insights Snapshot
Voila! has demonstrated a noteworthy trajectory in the California beverage category over the summer months of 2025. Starting from a rank of 22 in June, the brand improved its position to 19 by July and further climbed to 18 in August. This upward movement suggests a strengthening presence in the market, potentially driven by strategic changes or increased consumer interest. However, by September, Voila! was absent from the top 30 rankings, indicating a setback or increased competition within the category. This fluctuation in rank highlights the dynamic nature of the market and the challenges brands face in maintaining a top position.
While the specific sales figures for September are not disclosed, the absence of Voila! from the rankings suggests a decline in performance or a shift in consumer preferences. The brand's sales figures showed a positive trend from June to August, with a notable increase from $17,456 in July to $19,857 in August, indicating a period of growth. However, the lack of ranking in September raises questions about sustainability and competitive pressures. Understanding the factors that contributed to this change could provide valuable insights into the market dynamics and the strategies needed for brands to remain competitive.
Competitive Landscape
In the competitive landscape of the California beverage category, Voila! has shown a promising upward trajectory in the rankings over the summer months of 2025. Starting from the 22nd position in June, Voila! climbed to 19th in July and further improved to 18th in August, although it did not maintain a top 20 position by September. This positive trend indicates a growing consumer preference and effective marketing strategies. Notably, Artet also maintained a consistent presence in the rankings, holding the 21st position in both July and August, before slipping to 22nd in September. Meanwhile, Cannalean did not make it into the top 20 during this period, suggesting a potential decline in market presence or a shift in consumer preferences. These dynamics highlight Voila!'s competitive edge and suggest opportunities for further growth and market penetration in California's beverage sector.
Notable Products
In September 2025, the top-performing product for Voila! was the CBD/THC 1:1 Pineapple Strawberry Sparkling Water, which climbed to the number one rank with notable sales of 343 units. The CBD/THC 1:2 Cucumber Mint Sparking Water secured the second position, showing a significant drop from its leading position in June, despite maintaining a steady presence in the top five. The CBD/THC 1:2 Peach Pear Sparking Water remained consistent at the third rank, reflecting stable performance over the months. The CBD/THC 1:2 Lime Sparking Water held the fourth position, showing minimal changes in its ranking since June. Finally, the CBD/THC 1:2 Pineapple Strawberry Sparking Water, which was the top product in August, dropped to fifth place in September, indicating a sharp decline in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
