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Jun-2024
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Overview
Market Insights Snapshot
In the state of California, Pamos has demonstrated a steady performance within the Beverage category. Ranking 27th in March 2024 and moving up to 26th in April 2024, Pamos shows a positive trend. However, the absence of rankings for May and June 2024 indicates that the brand did not maintain its position within the top 30 brands during these months, which could be a point of concern. Despite this, the sales figures from March to April show an upward trajectory, suggesting that while the brand may have slipped in rankings, it is still experiencing growth in this key market.
Nevada presents a contrasting scenario for Pamos. While the brand did not appear in the top 30 rankings for March through May 2024, it made a significant entry by securing the 8th position in June 2024. This sudden jump into the top 10 highlights a strong performance and possibly an effective market strategy or increased consumer interest. The sales data for June also supports this impressive ranking. The absence of earlier rankings in Nevada may have been a strategic buildup leading to this notable entry, indicating a potentially successful market penetration strategy.
Competitive Landscape
In the Nevada beverage category, Pamos experienced a notable shift in its competitive positioning from March to June 2024. While Pamos did not rank in the top 20 brands from March to May, it made a significant entry at the 8th position in June. This rise suggests a strategic improvement or market response that boosted its visibility and sales. In contrast, HaHa maintained a relatively stable position, ranking 5th in March, April, and June, with a slight dip to 6th in May. Meanwhile, High Heads showed more volatility, starting strong at 3rd place in March and April, but dropping to 5th in May and further to 6th in June. This fluctuation for High Heads could indicate market challenges or competitive pressures that Pamos may have capitalized on. Overall, Pamos' entry into the top 10 in June highlights a positive trend and potential growth opportunity in the Nevada beverage market.
Notable Products
In June 2024, the top-performing product for Pamos was the Raspberry Long Island Iced Tea Cocktail (100mg) in the Beverage category, maintaining its first-place ranking consistently from March to June with sales of 611 units. The Tropical Mai Tai High Dose Cocktail (100mg), also in the Beverage category, held its second-place ranking for the same period, though its sales decreased from 652 units in April to 416 units in June. The CBD/THC 1:5 Tropical Mai Tai Spritz (2mg CBD, 10mg THC) ranked third for June, showing a slight decline in sales compared to May. The CBD/THC 1:3 Cannabis Spirit Cocktail (33mg CBD, 100mg THC) improved its ranking from fifth in May to fourth in June, despite relatively low sales figures. Conversely, the Red Cask (33mg CBD, 100mg THC, 750ml) dropped to fifth place in June, with sales falling to 8 units from 24 units in May.
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