Market Insights Snapshot
In the Beverage category, Pamos has shown varied performance across different states. In California, the brand has been hovering outside the top 20, with rankings of 24 in July and August, dropping to 28 in September before slightly improving to 26 in October 2023. This indicates that while Pamos is not among the top 20 brands in the state, it has remained fairly stable in its position, hinting at a steady consumer base. However, the drop in sales from July's $33,250 to September's $15,332 suggests a need for strategies to boost consumer interest and sales.
Contrastingly, Pamos's performance in the Beverage category in Nevada has been on an upward trend. The brand started at rank 19 in July 2023, gradually climbed to rank 14 by October. This improvement in ranking, coupled with an increase in sales from $3,277 in July to $4,543 in October, suggests a growing popularity and market presence in Nevada. Pamos's upward trajectory in this state is a positive sign and offers an opportunity for further growth and expansion.
In the California Beverage category, Pamos has seen a slight decline in rank from July to October 2023, moving from 24th to 26th. This suggests a decrease in market competitiveness when compared to brands like Artet and Drink Loud, which have maintained their positions in the top 20 throughout the same period. However, Pamos still ranks higher than Dixie Elixirs and Olala, which have fluctuated in and out of the top 30. While Pamos' sales seem to be lower than its competitors, the brand's sales trends suggest a potential for recovery. It's important to note that the absence of a rank indicates that the brand was not in the top 20 for that month, highlighting the competitive nature of this market.
In October 2023, Pamos' top-performing product was the Raspberry Long Island Iced Tea (100mg), maintaining its number one rank from previous months and generating sales of 669 units. The Tropical Mai Tai High Dose Cocktail (100mg) followed closely in the second position, also consistent with its rank in the preceding months. The CBD/THC 1:3 Tropical Mai Tai Cocktails (2mg CBD, 6mg THC, 200ml, 6.75oz) ranked third, experiencing a slight dip in sales compared to previous months. In the fourth and fifth positions were the CBD/THC 1:3 Peach & Guava Bellini Cocktail (2mg CBD, 6mg THC) and the CBD/THC 1:1 Micro Dose Beverage (33mg CBD, 33mg THC, 750ml) respectively, both of which saw a consistent rank over the past months but a decline in sales. The rankings and sales figures suggest a stable preference among customers for these top products, with the Raspberry Long Island Iced Tea (100mg) leading the pack.