Market Insights Snapshot
High Heads, a prominent cannabis brand, has shown a mixed performance across categories in Nevada. In the Beverage category, the brand has consistently ranked in the top 5, moving from the 4th position in August to the 3rd in November 2023. This is a positive trend, indicating a steady demand for their products in this category. However, in the Edible category, the brand's ranking fluctuated between 10th and 15th position over the months. The absence of High Heads in the top 20 in August for the Flower category indicates a need for improvement, but it's worth noting that they made a significant leap to the 8th position by November.
On the other hand, High Heads' performance in the Pre-Roll category in Nevada was less satisfactory, with the brand not making it into the top 20 in August and September. However, they did manage to climb to the 48th and 50th positions in October and November respectively. This shows a gradual increase in their market presence in this category, but there is clearly room for growth. In the Vapor Pens category, High Heads maintained a steady presence in the top 20, with rankings ranging from 12th to 17th over the four months. This suggests a consistent demand for High Heads' Vapor Pens in the Nevada market.
In the Nevada Flower category, High Heads has shown a significant upward trend in rank, moving from 39th in August 2023 to 8th by November 2023. This is a clear indication of the brand's growing popularity and market penetration. However, the competition is fierce. Shango consistently ranks in the top 10, peaking at 6th place in November 2023. Polaris MMJ also shows a similar trend, improving from 14th to 7th place within the same period. NLVO / North Las Vegas Organics has made a remarkable leap from 35th to 9th place, demonstrating a strong upward trajectory. Interestingly, STIIIZY, despite starting strong at 4th place, has slipped to 10th by November. This dynamic market landscape suggests that while High Heads is making impressive strides, maintaining its position will require continued effort and strategic planning.
In November 2023, the top-selling product from High Heads was the 'Dia De Los Muertos Popcorn (7g)' from the Flower category, selling a total of 2963 units. The 'Trippy Berry Drink Puff Punch Drink (100mg)' from the Beverage category was the second best-seller, climbing from the 4th position in previous months. The 'Razzle Dazzle Gummies 10-Pack (100mg)' from the Edible category, which held the top spot in October, slipped to the 3rd position. The 'Wonder Melon Gummies 10-Pack (100mg)', also from the Edible category, dropped from the 2nd position in October to the 4th in November. Finally, the 'Orange Whip Puff Punch Drink (100mg)' from the Beverage category fell two spots from its 3rd position in October to end up 5th in November.