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Apr-2025
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Overview
Market Insights Snapshot
High Heads has shown varied performance across different product categories in Nevada, with significant fluctuations in rankings and sales. In the Beverage category, High Heads maintained a strong presence, ranking consistently in the top 10 from January to March 2025, before dropping out of the top 30 in April. This decline might indicate a need for strategic adjustments or increased competition in the market. Meanwhile, in the Edible category, High Heads experienced a slight drop in rank from 14th in January to 19th in April, but the sales figures remained relatively stable, suggesting a loyal customer base or effective pricing strategies.
The Flower and Vapor Pens categories presented more dramatic shifts for High Heads. In the Flower category, the brand's rank fluctuated significantly, peaking at 20th in February before falling outside the top 30 in March and April. This volatility could be attributed to market dynamics or seasonal trends affecting consumer preferences. For Vapor Pens, a notable decline was observed, with the brand dropping from 14th place in January to 35th in April. Despite these challenges, High Heads' initial strong performance in early 2025 indicates potential for recovery with targeted marketing or product innovation.
Competitive Landscape
In the Nevada Flower category, High Heads has experienced notable fluctuations in its market rank over the first four months of 2025, impacting its sales trajectory. In January, High Heads was ranked 43rd, but it surged to the 20th position in February, reflecting a significant increase in consumer interest and sales momentum. However, this upward trend was short-lived as the brand's rank dropped to 58th in March and slightly improved to 53rd in April. This volatility suggests that while High Heads can capture market attention, maintaining it is a challenge. Comparatively, Matrix NV showed a consistent improvement, climbing from 69th to 49th, indicating a steady increase in market presence. Virtue Las Vegas experienced a rank drop from 35th in February to 48th in April, paralleling High Heads' decline, while TRENDI and Cultivation Labs also faced ranking challenges, suggesting a competitive and dynamic market landscape. For High Heads, the key takeaway is the need to stabilize its market presence to sustain sales growth amidst fierce competition.
Notable Products
In April 2025, the top-performing product from High Heads was Gelatti Distillate Disposable (0.5g) in the Vapor Pens category, which secured the number one rank with sales reaching 1492 units, a significant rise from its third place in March. True Mints (7g) in the Flower category held the second position, maintaining its strong performance since its introduction. Razzle Dazzle Gummies 10-Pack (100mg) in the Edible category climbed to the third spot, marking its debut in the top rankings. Cara Cara (7g) and Galactic Apple Gummies 10-Pack (100mg) followed in the fourth and fifth positions respectively, showing steady performance since their entries. Overall, the rankings indicate a notable shift in consumer preference towards vapor pens and edibles in April 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
